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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
141

Mobilités urbaines et planification : le cas de N'Djamena / Urban mobilities and planning : the case of N’Djamena

Mahamat Hemchi, Hassane 23 June 2015 (has links)
Le rapport de l’individu à son environnement urbain, déjà complexe, se complexifie aujourd’hui davantage du fait de la prolifération de nouvelles pratiques de mobilité. De nouveaux espaces urbains sont créés, appuyés par des politiques, des cultures et des moyens. Pour s'en persuader, il suffit de rappeler que l'aptitude à se mouvoir est une faculté essentielle de tout individu, une condition de survie de toutes les sociétés qui détermine le degré de développement du territoire. Notre étude s'attache à montrer comment chaque type d'acteur concerné conçoit et organise les rapports entre mobilité et territoire. Nous étudions comment les différentes stratégies s'inscrivent dans l'espace urbain et nous aident à mieux appréhender ses atouts et ses limites et comment se pratiquent les mobilités urbaines. Nous proposons des grilles de lecture de ces dernières à partir du cas de la ville de N’Djamena, la capitale tchadienne. Cette étude traite de la mobilité urbaine à partir de l’analyse du fonctionnement actuel du système de transport ainsi que des stratégies de gestion urbaine et d’adaptation aux mobilités par la population de N’Djamena. Différentes stratégies sont mises en œuvre aussi bien par la population que par les opérateurs de transports qui sont souvent des particuliers travaillant en collaboration avec les différents syndicats. Pour prendre en considération les différents aspects et enjeux socio-spatiaux des pratiques des mobilités urbaines à travers la ville de N’Djamena, il s’est révélé pertinent et heuristique de croiser les différents outils et disciplines que constituent l’urbanisme, la sociologie, la géographie et l’ingénierie des transports. L'espace n'est jamais donné, il est toujours construit. Ce travail tente ainsi de définir dans un premier temps les différents concepts en lien avec les mobilités urbaines tantôt confondus, souvent antagonistes, leurs origines et leurs interprétations. Nous démontrons que la mobilité se présente comme un concept soulevant des enjeux d’ordre social, urbanistique, économique, géographique, etc. Dans un second temps, ce travail analyse les modalités d’adaptation de la population face aux offres de transports que propose le secteur dans des conditions d’insuffisance accrue à travers toute la ville de N’Djamena en termes de planification, de gestion et de moyen de transport. C’est ainsi que cette étude aborde les dysfonctionnements du système des transports de la capitale tchadienne ainsi que les stratégies d’adaptation de la population, en particulier celles de la périphérie que représentent le 1er, le 8e et le 9e arrondissement. Cette étude analyse ainsi les origines et les causes de la prolifération du système des transports que sont les mototaxis. Ces derniers, apparus dans les années soixante-dix, constituent aujourd’hui une pratique qui évolue entre acceptation citoyenne et refus politique. / The relation of the individual to his urban environment, already complex, is more complex today because of the proliferation of new mobility practices. New urban spaces are created, supported by policies, cultures and resources.To be convinced of it, we need to remember that the ability to move is an essential right of any individual, a condition of survival of all societies which determines the degree of development of the territory. Our study attempts to show how each type of actor concerned designs and organizes the link between mobility and territory. We study how different strategies are part of the urban space and help us to better understand its strengths and limitations, and how to practice urban mobility. We offer reading grids of the latterbased on the case of the city of N'Djamena, the capital of Chad.This study deals with urban mobility from the analysis of the current transport system functioning, as well as urban management and adaptation strategies tomobilities by the population of N'Djamena. Different strategies are implemented both by the population and by transport operators who are often individuals working in collaboration with various unions. To consider the various socio-spatial aspects and issues of urban mobility practices through the city of N'Djamena, it has been relevant and heuristic to cross the different tools and disciplines of urban planning, sociology, geography and transportation engineering. Space is never given, it is always built. This work thus attempts to define at first the various concepts related to urban mobility – sometimes confused, often antagonistic –, their origins and their interpretations. We demonstrate that mobility is as a concept rising social, urban planning, economic and geographical issues, amongst others. Secondly, this work analyzes the modalities of adaptation of the population to transport offers, in a context of increasing deficiencyconditions in planning, management and conveyancethroughout the city of N'Djamena. Thus, this study addresses the shortcomings of Chadian capital transport system as well as the adaptation strategies of the population, particularly within the periphery that is the 1st, 8th and 9th districts.This study analyzes the origins and causes of the proliferation of bikecabs within the transport system. The latter, appeared in the seventies, is today a practice that evolves between citizen acceptance and political refusal.
142

Mobilidade urbana sustentável: uma análise sobre o plano de mobilidade urbana da cidade de São Paulo

Schmal, Dominic 29 September 2018 (has links)
Submitted by Dominic Schmal (d_schmal@hotmail.com) on 2018-10-25T12:50:27Z No. of bitstreams: 1 TA.Dominic Schmal.Envio.18.09.24.v3.limpa.pdf: 3861150 bytes, checksum: ec59a1e27b55d46b378324877080b27f (MD5) / Approved for entry into archive by Simone de Andrade Lopes Pires (simone.lopes@fgv.br) on 2018-10-25T20:15:17Z (GMT) No. of bitstreams: 1 TA.Dominic Schmal.Envio.18.09.24.v3.limpa.pdf: 3861150 bytes, checksum: ec59a1e27b55d46b378324877080b27f (MD5) / Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-10-26T14:03:09Z (GMT) No. of bitstreams: 1 TA.Dominic Schmal.Envio.18.09.24.v3.limpa.pdf: 3861150 bytes, checksum: ec59a1e27b55d46b378324877080b27f (MD5) / Made available in DSpace on 2018-10-26T14:03:09Z (GMT). No. of bitstreams: 1 TA.Dominic Schmal.Envio.18.09.24.v3.limpa.pdf: 3861150 bytes, checksum: ec59a1e27b55d46b378324877080b27f (MD5) Previous issue date: 2018-09-29 / As cidades e os seus formuladores de políticas enfrentam grandes pressões para buscar atender os atuais desafios de mobilidade urbana. A urbanização acelerada, o crescimento populacional, as mudanças demográficas e a escassez de recursos naturais e mudanças climáticas continuarão a desafiar as cidades pelo mundo. O desenvolvimento urbano sustentável é uma prioridade global e se faz necessário. No entanto, a maioria das cidades carece da capacidade e de recursos para garantir o desenvolvimento de maneira sustentável. Mobilidade é um dos tópicos mais difíceis de serem solucionados nas grandes áreas urbanas, envolvendo questões de políticas públicas econômicas e socioambientais e dependendo da tecnologia e comportamento da população. Aquelas cidades que decidiram realizar movimentos ousados no avanço e na diversificação nos sistemas de transporte urbano por meio de um plano de mobilidade sustentável poderão aprimorar a atratividade, a produtividade a e qualidade de vida dos cidadãos. As grandes metrópoles brasileiras devem se atentar às iniciativas de mobilidade urbana sustentáveis a fim e atender as tendências de urbanização acelerada e das mudanças demográficas que ocorrerão no Brasil nas próximas décadas e de maneira exponencial. Nesse contexto, este trabalho busca responder à seguinte questão: de que forma o plano de mobilidade de São Paulo incorpora princípios de mobilidade urbana sustentável? Tal análise é realizada tomando-se como base (i) a proposta de Subirats et al. (2008) para elementos constitutivos de uma política pública e (ii) no modelo de Machado e Piccinini (2018) relacionado aos princípios dos planos de mobilidade urbana sustentável, comparando a incorporação de tais princípios nos planos de mobilidade urbana de Barcelona e Londres. Como resultados dessa análise, o Plano de Mobilidade de São Paulo é considerado avançado e equiparado na sua qualidade na estrutura de princípios e elementos de mobilidade urbana sustentável, quando comparamos com planos de mobilidade urbana de referência internacional. Entretanto, os resultados também apontam a necessidade de evoluir em temas ainda não contemplados no referido plano e que vêm ganhando notoriedade em outros países. / Cities and their policy makers face great pressure to address the current challenges of urban mobility. Rapid urbanization, population growth, demographic shifts and the scarcity of natural resources and climate change will continue to challenge cities around the world. Sustainable urban development is a global priority and is necessary. However most cities lack the capacity and resources to ensure development in a sustainable manner. Mobility is one of the most difficult issues to solve in large urban areas, involving public economic and socioenvironmental policy issues and depending on the technology and behavior of the population. Those cities that have decided to make daring moves to advance and diversify urban transport systems through a sustainable mobility plan can improve the attractiveness, productivity and quality of life of citizens. The great Brazilian metropolises must pay attention to the sustainable urban mobility initiatives in order to meet the trends of accelerated urbanization and the demographic changes that will occur in Brazil in the coming decades an in an exponential way. In this context, this paper seeks to answer the following question: How does São Paulo's mobility plan incorporate sustainable urban mobility principles? his analysis is carried out based on (i) the proposal of Subirats et al. (2008) for the constituent elements of a public policy and (ii) the Machado and Piccinini model (2018) related to the principles of sustainable urban mobility plans, comparing incorporation of such principles into the urban mobility plans of Barcelona and London. As a result of this analysis, the São Paulo Mobility Plan is considered to be advanced and equated in its quality in the structure of principles and elements of Sustainable Urban Mobility, when compared as urban mobility plans of international reference. However, the results also point to the need to evolve in themes not yet contemplated in the aforementioned plan and that have been gaining notoriety in other countries.
143

European-wide study on big data for supporting road transport policy

Paffumi, Elena, De Gennaro, Michele, Martini, Giorgio 21 December 2020 (has links)
This paper presents the latest achievements of TEMA (Transport Technology and Mobility Assessment) platform, designed to harness the potential of big data to support road transport policies in Europe. The platform relies on datasets of real world driving and mobility patterns collected by means of navigation systems and it is developed by the EC Joint Research Centre since 2012. Previous studies have demonstrated the potential of the platform in assessing real world emissions from conventional fuel vehicles and exploring the impact of the deployment of electrified vehicles in terms of usability, technology potential, energy requirements and infrastructural design. These last studies have been carried out on two pilot regions, i.e. the Italian provinces of Modena and Florence, whilst this article presents the earliest results achieved enlarging the study to a European-wide scale. To this purpose, results from additional fourteen new regions are presented, i.e. Amsterdam (NL), Brussels (BE), Luxembourg (LU), Paris (FR), Lisbon (PT), Krefeld (DE), Warsaw (PL), Bratislava (SK), Vienna (AT), Ljubljana (SI), Zagreb (HR), Budapest (HU), Sofia (BG), Athens (GR). The complete dataset accounts for approximately 2.57 billion records, 139 million driven kilometres and 632,186 monitored vehicles, being one among the most extensive driving datasets ever processed for policy support studies. This work constitutes the first attempt for initiating a continental scale study of driving behaviour in Europe, with the aim of showing how the proposed approach allows for unprecedented opportunities to shape the future of road transport.
144

[pt] MOBILIDADE URBANA SUSTENTÁVEL NA REGIÃO ADMINISTRATIVA DE SÃO CRISTÓVÃO, RIO DE JANEIRO / [en] SUSTAINABLE URBAN MOBILITY AT SÃO CRISTÓVÃO NEIGHBORHOOD, IN THE CITY OF RIO DE JANEIRO

ALEXANDRE DE OLIVEIRA BRANDÃO 13 July 2016 (has links)
[pt] A cidade do Rio de Janeiro é protagonista de discussões jornalísticas e acadêmicas acerca de sua condição de centro turístico e cultural do Brasil. Ganham destaque temas relacionados às condições de mobilidade urbana existentes na metrópole. Sobre esse tema há desafios estruturais a superar: superlotação e difícil acesso a estações de ônibus, metrô e trens; congestionamento no trânsito de veículos no qual predomina o uso do veículo individual e precário sistema de sinalização de trânsito. Esta pesquisa tem como objetivo analisar as ações que o governo municipal promove para a melhoria do transporte urbano. Como e por quais motivos uma cidade que tem investido maciçamente em vários modais de transporte apresenta ainda tantos problemas nesses serviços? O problema é analisado sob dois pontos de vista: todo o arcabouço legal de que os governantes dispõem para o desenvolvimento do transporte público e a utilização de um Índice de Mobilidade Sustentável (IMS), construído a partir de conceitos que estruturam o referencial teórico apresentado, o qual seria capaz de medir a qualidade do transporte público e também orientar decisões futuras. O recorte do estudo trata da Região Administrativa São Cristóvão (VII Região Administrativa do Rio de Janeiro), área escolhida em virtude da multiplicidade de sua ocupação (moradia, educação, esporte, lazer, saúde, comércio, indústria, passagem entre bairros) e de sua privilegiada localização junto ao Centro da cidade, contando com diversas vias de acesso conferindo-lhe grande potencial logístico intermodal. O aproveitamento de tais características depende de decisões e investimentos públicos. No entanto, o planejamento falho do sistema de transporte carioca é evidenciado pelo resultado do cálculo do IMS específico para São Cristóvão. A baixa qualidade nos meios de transporte disponibilizados é discutida a partir da constatação de fatos como a preferência pelo transporte motorizado individual; engarrafamentos crescentes na região; superlotação dos meios de transporte nos horários de pico; precariedade na acessibilidade aos meios de transporte; e pouca integração entre os modais de transporte na região. / [en] Rio de Janeiro city has a wide range of urban transportation. Subway, trains, buses, bike paths, cable cars and also water transportation. Recently, these modes have been awarded with public investments: expansion of the subway, modernization of railways, construction of dedicated lanes for buses and bicycle paths, and the number of boats on the water transport has increased. However, the improvement in the quality of urban mobility at the city is not perceived. Traffic jams, crashes in urban facilities, overcrowding of public transport and poor conditions of services are part of the public transport problems in the city. This research analyzes the VII Administrative Region São Cristóvão (VII RA-SC), comprising the following neighborhoods: São Cristóvão, Benfica, Mangueira and Vasco da Gama. These places have great passenger capacity of transport modes (train and subway) and also features several bus lines that make the interconnection with the rest of the city and also with nearby cities. The region also has several urban equipment, such as public parks, shopping and leisure centers, hospitals, museums, educational institutions and is also home to large companies in the telecommunications segments, engineering and oil industry. The overall objective of the research is to evaluate the VII RA-SC from the perspective of sustainable urban mobility from an index that incorporates the social, environmental and economic dimensions. The specific objectives for the development of analysis are reviewing the literature on sustainable urban mobility, the existing legal framework, characterization of the existing transport system in the VII RA-SC, modeling and calculation of Urban Mobility Index – São Cristóvão (IMS-SC). The calculation of IMS-SC has limitations due to the unavailability of recent data. Initially, the reporting period was the years 2012 to 2014. However, certain data only have surveys until 2012, therefore, researched period is between the years 2010 and 2012. The subject Urban Mobility can be subdivided into four sub-items: definition the concepts of Urban Mobility and Sustainable Urban Mobility, establish the connection between land use and planning of transport, defining the macroaccessbility and microaccesbility concepts and presentation of the legal framework in planning public transport in Brazil. Thus, draws up a panel of concepts on the subject and how the public planning has been organized according to the new concepts that have been introduced in the thematic discussion.
145

Simulating Autonomous Vehicles in a Microscopic Traffic Simulator to Investigate the Effects of Autonomous Vehicles on Roadway Mobility

Lackey, Nathan 27 August 2019 (has links)
No description available.
146

E-Scooters appear on bike infrastructure: users and usage, conflicts and coexistence with cycling

Hardinghaus, Michael, Oostendorp, Rebekka 03 January 2023 (has links)
E-scooters are a rather new mode of transport. Nevertheless, in recent years lots of studies have been published. Replaced modes and consequential environmental impacts as well as specific injury pattern are important topics. Regarding shape, speed and usage, e-scooters are most similar to bikes. As a consequence, by law e-scooters use the same road space or infrastructure than bikes do. Concurrently, in recent years we experience a boom of cycling in cities and a significant expansion of the bike infrastructure. Requirements and frequency of usage on the bike infrastructure are growing in cities caused by increasingly diverse cyclists. At the same time, the bike infrastructure is subject new requirements and additional pressure due to the implementation of e-scooters. In Germany, allowing e-scooters on bike infrastructure can be seen as a paradigm shift since for the first time a motorized vehicle is allowed to use the infrastructure. On this background, interrelation between e-scooters and active mobility (walking and cycling) are very important for the future use of the infrastructure and the ongoing transformation of urban mobility. Hence, we use a multi-method approach to investigate these potential conflicts and draw conclusions for regulation as well as improvement in the system.
147

Innovations of bike sharing industry in China : A case study of Mobike’s station-less bike sharing system

Wu, Feifei, Xue, Ying January 2017 (has links)
Through over forty-five years of development, bike sharing is not a fangle in Europe. But it becomes a popular topic in China in recent two years. The Chinese startups exert IoT technologies and GPS modular in shared bikes and launched the world’s first station-less bike sharing system. This new bike sharing system gains in popularity and develops dramatically all across China. In addition, the leading bike sharing service providers such as Mobike, got over $300 million investment since the start of 2017, which caught the attention of the public. More and more venture capitalists want to touch this new tempting pie. This paper mainly focuses on investigating what are the roles of this new bike sharing system in urban mobility in China especially in Shanghai and its influences in the society. Meanwhile, the socio-technological innovations of the new bike sharing are explored together with the application of different theoretical frameworks, such as Porter’s Five Forces and system thinking. This paper also tempted to fill up the gap in the literature that describing the missing part of smart bike sharing business - using the station less bike sharing business model, involving a discussion of its pros and cons. In order to give more detailed insights about the new bike sharing industry, we choose the world’s first station-less bike sharing service company - Mobike, as our case study object to investigate the revolutionary bike sharing system in Chinese major cities, specifically in Shanghai - the representative megacity of China. Conclusions and future development suggestions are provided at the end of this paper so that the stakeholders could have some references for further development of bike sharing industry.
148

[pt] RUMO A CIDADES MAIS INTELIGENTES: ESTRATÉGIAS PARA INTEGRAR DADOS QUANTITATIVOS E QUALITATIVOS POR MEIO DE PROCESSOS DE DESIGN PARTICIPATIVO / [en] TOWARDS SMARTER CITIES: STRATEGIES TO INTEGRATE QUANTITATIVE AND QUALITATIVE DATA BY PARTICIPATORY DESIGN PROCESS

RAQUEL CORREA CORDEIRO 28 May 2024 (has links)
[pt] O conceito de cidades inteligentes é frequentemente associado a avanços tecnológicos, porém também abrange aspectos do bem-estar dos cidadãos e a sustentabilidade. A crescente disponibilidade de dados digitais resulta em um foco excessivo na tecnologia, negligenciando a participação cidadã e subutilizado consequentemente o potencial dessas informações. A nossa hipótese é que o design pode facilitar o acesso a dados urbanos complexos por meio de narrativas baseadas em dados e de processos participativos com a população. Logo, testamos um processo de co-design utilizando métodos mistos para analisar o comportamento de mobilidade. Estruturada em duas fases, a pesquisa inicialmente explorou projetos de mobilidade, analisando relatórios da iniciativa Civitas e entrevistando profissionais atuantes na área. Os desafios e soluções identificados foram testados na segunda fase, usando métodos como coleta de dados abertos municipais, diário de uso e análise de sentimentos em redes sociais. Por fim, foi realizado um workshop de co-design usando ferramentas de visualização de dados para co-analisar a relação dos efeitos meteorológicos na mobilidade urbana. Os resultados destacam o potencial do designer como mediador, com participantes relatando facilidade para analisar volumes substanciais de dados e considerando a proposta inovadora e agradável. Pesquisas futuras poderiam avaliar a compreensão dos dados pelos participantes. A contribuição desta tese reside em um processo de co-design que pode incluir diversos atores, como governo, setor privado e cidadãos, utilizando ferramentas de narrativas baseadas em dados, aplicáveis a quaisquer projetos com vasto volume de informação. / [en] The concept of smart cities is often associated with technological advancement, but it also encompasses aspects of citizen well-being and sustainability. The growing availability of digital data results in an excessive focus on technology, neglecting citizen participation and consequently underutilizing the potential of this information. Our hypothesis is that design can facilitate access to complex urban data through data storytelling and participatory processes. Therefore, we tested a co-design process using mixed methods to analyze mobility behavior. Structured in two phases, the study initially explored mobility projects by analyzing reports from the Civitas initiative and interviewing professionals in the field. The identified challenges and solutions were then tested in the second phase, employing data collection methods such as city open data analysis, diary studies, and sentiment analysis on social media. Finally, a co-design workshop was conducted incorporating data visualization tools to co-analyze the weather effects on urban mobility. The results highlight the significant potential of the designer as a facilitator, with participants reporting ease in analyzing substantial data volumes and considering the proposal innovative and enjoyable. Future research may evaluate participants understanding of the data. The contribution of this thesis lies in a co-design process that can involve various stakeholders, including government, private enterprises, and citizens, using data storytelling tools applicable to any project dealing with large data volumes.
149

Promoting Sustainable Mobility In Visby's Inner City : A Case Study Inspired By Ghent's Mobility Plan

Clift, Summer January 2024 (has links)
This paper examines how selected measures from Ghent's mobility plan can be achievable in Visby's inner city. Gotland has the highest car density and the shortest driving distance in Sweden per person per year (Energicentrum, n.d). Most of the short journeys occur in Visby's inner city (Telia, 2023). This is a problem as short car journeys are often more polluting as carbon dioxide emissions are higher in the first 5km (Energicentrum, n.d). This is a case study with data collected from a document analysis and an interview with an official at Region Gotland to enhance scientific knowledge and understand the limitations and potential for selected measures in Visby.  The selected measures that are evaluated are a Low Emissions Zone, Push and Pull parking strategies and increasing pedestrian and bike mobility through Living Streets and bike parking. These three measures from Ghent were found to be achievable in Visby’s inner city. These measures could be achieved by a long planning process and changed to scale and adapt to Visby's unique inner city. Support from politicians to increase acceptance and allow for better conditions for the implementation would also be beneficial in achieving the measures. Additionally, introducing the measures to Visby could help Gotland reach its 2040 regional development goals and increase sustainable mobility in the inner city.
150

Représentations sociales et mobilité urbaine durable : Etude de la transformation des représentations et des comportements des usagers de la route dans la perspective de généralisation du 30km/h / Social representations and sustainable urban mobility : Study of the transformation of representations and behaviors road users in the perspective of generalization of the 30km/h

Bordarie, Jimmy 08 October 2015 (has links)
Nos travaux de recherche s’inscrivent dans le cadre des représentations sociales comme prisme analytique de l’acceptation des politiques publiques appliquées aux problématiques de mobilité urbaine durable. Face à la mise en place du 30km/h par la Ville d’Angers, nous cherchons à saisir les déterminants psychosociaux en jeu dans les pratiques des usagers. Nous nous intéressons notamment au lien que la mobilité urbaine entretient avec l’amélioration de la qualité de vie et la construction de quartiers idéaux.Dans un premier temps, nous étudions la structure de la représentation sociale du quartier idéal et celle de la zone30 à l’aide d’une approche pluriméthodologique. Nous analysons ensuite les motivations qui permettent d’expliquer les pratiques tout en nous focalisant sur les effets de masquage et démasquage de certains aspects normatifs en jeu dans la représentation des zones 30.Dans un troisième temps, nous étudions les processus communicationnels afin d’optimiser les messages des campagnes de communication. Enfin, nous proposons l’étude de deux outils. Le premier a pour objectif de permettre aux collectivités d’analyser de façon pertinente la manière de mettre en place le 30km/h sur son territoire à partir d’indicateurs objectifs. Le second s’intéresse à la valence des représentations et à la dimension motivationnelle des individus, permettant d’orienter la mise en place d’actions pertinentes afin d’en optimiser l’implantation.Nos résultats révèlent l’importance de la communication dans les processus de restructuration des représentations sociales et supposent la nécessité d’un changement de paradigme nécessaire dans la présentation des problématiques de mobilité. / Our research fits into the social representations’framework as an analytic prism of public policies’acceptance related to the sustainable urban mobility issue.With regard to the implementation of the 20mph (30kph) by the City of Angers, we study the psychosocial determinants towards the users’ practices. We are interested in the relationship that urban mobility maintains with the quality of life improvement and the construction ofideal neighbourhoods.In the first step, we study the social representation structure of the ideal neighbourhood and the one of 20mph zone (or 30kph zone) with a pluri-methodological approach. In the second step, we are interested in the individuals' motivations for explaining social practices. We focus on the masking and unmasking effects of normative aspects existing in the social representation. In the third step, we study communicational processes in order tooptimize awareness campaigns messages. Finally, we consider two tools. The first one allows public administrations to analyse and build a relevant strategy toimplement the generalization of 20mph zones on their territory through objectives indicators. The second onefocuses on the social representation valence and theindividuals’ motivational dimension. This information appears to be very important for orienting the elaboration of relevant actions in order to optimize its implementation.Our results reveal the importance of communication in restructuration processes of social representations. They also suggest the necessity of a paradigm change in the presentation of urban mobility issues.

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