近年來，速度已經成為企業全球化競爭的關鍵要素，但企業無法單憑一己之力，及時地突破技術或市場上的瓶頸，因此，企業需專注於對自身具競爭優勢之價值活動，並集中力量維持與強化企業生存之核心資源，建立不易被取代之優勢，再透過產業間的分工，將產品從研發、設計、製造、組裝、行銷、售後服務，藉由分佈全球不同區域與不同國家的公司分別進行，共同塑造出具備彈性、速度與競爭力的合作方式，而此也就是全球運籌模式(Global Logistics)。其中資訊系統更為全球運籌模式的中樞，擁有完整的資訊系統，才可將分散全球的銷售、生產、庫存、出貨等資訊加以蒐集及整合，並提供做為迅速分析、預測、反應的依據。 　　筆記型電腦產業是目前台灣最具發展潛力的產業之一，而且台灣筆記型電腦產業所面臨的是國際化的競爭，業者一定要具備優良之全球運籌管理能力才可能接獲國際系統大廠之訂單，所以全球運籌管理對於筆記型電腦代工業者而言是非常重要的課題。因此，本研究將先藉由相關文獻的深入探討，分析目前國內外學者已經提出來之全球運籌管理模式資訊系統架構，接著歸納整理出全球運籌管理運作模式，再針對國內筆記型電腦產業現存問題的分析、現況觀察後，提出符合國內筆記型電腦產業之一般性全球運籌模式(General Global Logistics Models)，並將依循著此模式，提出一個可行的全球運籌管理模式之資訊系統架構，最後利用雛型系統之建置，驗證其可行性。希望透過此資訊系統架構，使資訊流能跨越組織藩籬順暢地在供應鏈中往返，使整個供應鏈就像是一個虛擬企業，縮短產品上市時間，以最少成本、最低存貨，提供顧客最大的滿意度。 / In recent years, ”Speed” is a critical factor determining the competitive edge of globalized enterprises. For this reason, a successful manufacturer must first carefully maintain its competitive edge and do its best to increase its core resources for existence before seeking for cooperation of other companies in different areas of different countries to carry out R&D activity, design, manufacturing, assembling, marketing and after-sales service. When these companies cooperatively achieved the complete process of production based on a world industrial labor division system, they created a cooperative method with features of flexibility, speediness and competitiveness. And this is a start of global logistics models. Among these global logistics models, information system is regarded as a hub. With a complete information system, the manufacturer may collect and systematize the information of its marketing, production, stock and delivery coming from different countries and may also make analyses, predictions and responses on this systematized information. 　　The notebook computer industry is now regarded as one of potential industries in Taiwan. What this industry is faced with is the fierce competition on the global market. A notebook computer manufacturer, who lacks the ability to manage global logistics, cannot obtain orders from world leading buyers of reputable systems. In other words, world logistics management is a very important issue to OEM manufacturers of notebook computers. In this research, the first focus is placed on discussion and analysis made, in accordance with related literature, on the framework of information system built on global logistics management models submitted by domestic and overseas modern scholars. From this discussion and analysis is drawn an operating model of global logistics management. Besides, accompanying an analysis given to the existing problem and an observation given to the present situation of this industry, general global logistics models that meet with the demand of domestic notebook computer industry and the framework of information system built on feasible global logistics management models is submitted. Finally, verification is given to this feasibility through the erection of a model system. This information system is expected to make information flow more easily run in the supply chain over structural barriers and the entire supply chain serve as a simulated enterprise so that products can be more quickly put on the market and customers are satisfied with the least cost and the lowest stock rate.

隨著企業社會責任(CSR)議題在近年來備受重視，從策略性觀點來看，成功的CSR營運模式，是能夠將社會議題與公司策略、營運模式相互結合，依據企業本身的資源、能力與所處的競爭環境，尋求企業最合適有效的回應方式。而在執行的過程中，企業應善用整合外部資源的能力，補足既有條件的限制，以有效發揮CSR行動計畫，最終得以在創造經濟價值的同時，也能夠促進社會的進步。 而過去有關CSR議題的文獻探討中，多將焦點集中在跨國與上市櫃的大型企業，而以台灣地區中小型企業為主的研究，則仍待更廣泛的相關資訊蒐集。在個案研究的產業別中，過去多集中在傳統製造、科技與服務產業，然而與社會民生密切相關的健康醫療領域，尚存有進一步的研究空間。因此，在符合中小型企業規模與醫療產業別的條件下，本研究選擇以台灣地區醫療產業的中小企業做為研究範圍，並以台灣醫療器材廠商-科林儀器做為實證研究對象，藉由檢視個案公司策略性CSR的營運模式，以提供其他中小企業做為執行上的參考。 研究發現，對於相較資源有限的中小型企業而言，規模的大小並不會影響其對CSR議題回應的有效性，關鍵在於企業整合資源的能力以及合作對象的選擇。中小企業對於CSR的議題回應構面，多將資源投入在人力資源管理與產品服務流程上，而且企業領導層級在推動CSR計畫中扮演重要的驅動力量。在執行計畫的過程中，中小企業必須重視供應鏈與當地相關支援組織的關係管理，適時透過外部的支援力量，來補足企業內部的條件限制，得以形成企業獨特有效的策略性CSR營運模式，最終在幫助企業創造經濟獲利的同時，也能夠對社會產生價值效益。

在全球化的潮流下，企業面臨全球經濟情勢的快速變化，及需要快速回應客戶需求的兢爭環境，企業想在所處的產業中勝出，就必須建立自己相對於其他競爭者的優勢，首先執行的因應之道便是尋找種種可能降低成本的方法，故此，要在這微利時代求生存，建立與管理供應商是當今企業面臨的重要課題。 本論文以零組件為主體，研究影響零組件自製與外購有那些因素，研究內容是以電子零組件公司為個案，採用訪談的方式，研究電子零組件公司在面對不同特性的零組件如何制定供應商管理策略之實務經驗，以提供其他業者之參考。並希望藉由本研究個案公司因應不同零組件特性，所採取供應商管理模式是：自製或是外購、是入主投資或是不涉入、或是緊密結合或是鬆散維持等策略，有助於了零組件產業在供應商的建立與管理供應商之實況、困難、因應之道，且從中獲得更多的啟示與重點。 本研究以訪談方式及蒐集其他相關文獻和資料進行探討，並將所獲得之內容進行分析。研究之架構則從零組件特性與環境、公司之競爭優劣勢與資源、及供應商特質這三部分進行探討，透過這三部分的分析結果，零組件的自製或外購的策略深受上述所影響。 藉由本個案研究之結果，提供下列數點評估步驟建議，以供電子零組件公司對於零組件自製與外購策略制定之參考： 1. 先挑選最重要的數個零組件分析。2. 資料收集與分析。3. 公司資源的了解。4. 公司競爭優劣勢。5. 供應商的特質。6. 資料的分析與歸納7. 決策的制定。 公司決策者可以透過以上步驟彙總整理，做出最適合公司利益的供應商管理策略。當管理策略訂定後，公司還是必須時時注意所處產業、零組件特性、公司資源及供應商特質是否有變化，管理策略須因其變化而調整。 關鍵字：零組件特性，公司資源，供應商特質，自製，外購。 / Under globalization, enterprises are facing rapid changes in global economic situation and they need to quickly respond to customer needs and contestants environment, companies want to win, must create their own advantages compared to other competitors in the industry in which, first is to find every possible ways to reduce costs, Therefore, in this era of lower profit to survive, the establishment and management of suppliers is an important issue for enterprises. In this thesis, as the components to study what were those factors impact of component made or buy, research is the way of electronic components for the case, the use of interviews, research electronic components in the face of the different characteristics components of practical experience of how to develop a supplier management strategy to provide a reference for other players. Taken by the case study company in response to the characteristics of different components, supplier management model: made or buy, entered the investment or not involved in or closely integrated or loose to maintain strategy, contribute to the components industry in the establishment and management of suppliers of the suppliers live, difficulties, should the road, and gain more insight and key points. In this study, interviews and collect other relevant documents and information to explore, and content analysis. The structure of the study from the component characteristics and the environment, the Company's competitive advantages and disadvantages, resources and supplier characteristics of these three parts to explore, through the analysis, the components of made or buy strategies deeply the impact. In case study, the following evaluation steps recommended for the electronic components company of made and buy strategy to reference: 1.Selection of the most important of several components analysis. 2.Data collection and analysis. 3.Understanding of the company's resources. 4.The company's competitive strengths and weaknesses. 5.The characteristics of suppliers. 6.Data analysis and induction. 7.Decision making. Decision-makers can be collected, prepared through the above steps to make the most suitable for the interests of the company's supplier management strategy. Management policies are established, the company still must always pay attention to which the industry component characteristics, resources and supplier characteristics change management strategy should change adjustment. Keywords: component characteristics, company resources, the characteristics of suppliers, make-or-buy.

據主計處統計，台灣近十年來批發零售業產值逐年上升，且自從國民平均所得超過一萬美金後，國內DIY市場逐漸興起，與「家」有關的產業更是蓬勃發展，國內外家具、家飾業者紛紛進駐，期望能搶先在台灣這個新興市場奪下一席之地；但從國外賣場龍頭進駐中國的經驗來看，如何適應在地環境、了解當地市場、消費者與競爭習性將是取得成功的不二法門，若想在競爭激烈的市場勝出，企業除了提供優異的產品，更需靠著與供應鏈上、下游廠商的合作取得競爭優勢。本研究利用文獻探討針對供應鏈中採購管理、物流管理與商品陳列與展示等三面向，整理出關鍵成功因素的架構，並透過與個案公司分店店長訪談，分析個案公司在這三個面向的實作情形，從而獲得以下關鍵成功因素的實證： 1. 採購管理： 採購人員對上下游市場趨勢分析能力、供應商評選機制之建置、採購人員績效考核系統之建置、採購上的規模經濟，以及採購系統與供應商資訊同步。 2. 物流管理： 第三方物流評選能力、物品運送過程監控能力、物流資訊分享與傳輸能力，以及物流上的規模經濟。 3. 商品陳列與展示： 賣場人員商品陳列能力、賣場擺設稽核機制、參考顧客反饋意見、以及季節性活動的搭配。 / According to the Directorate-General of Budget, Accounting and Statistics, the wholesale and retail productivity in Taiwan has been arising year by year. Ever since Taiwan’s GDP exceeds USD$10,000, the Housing Industry became much more prosperous and attracted numerous companies from around the world. However, per the experience of Walmart and Carrefour entering into China, the only way to be successful is to adapt to local business environment, know local market, consumers and competitive strategy. What’s more, all industries need to cooperate with their supply chain partners to achieve competitive advantages. The researcher coordinates a structure of Key Success Factors towards Procurement Management, Logistics Management as well as Product Display Management and tries to analyze and verify the real operation in H Company. Following are the findings of Key Success Factors: 1. Procurement Management: The merchandisers’ ability of analyzing the market trend; the construction of Supplier Choosing Mechanism; the construction of merchandisers’ appraisal system; the Scale of Economy in Procurement; the synchronization of Procurement System. 2. Logistics Management: The ability of choosing Third Party Logistics; the monitoring ability of delivery; the information sharing and transmitting ability; the Scale of Economy in Logistics. 3. Product Display Management: The display ability of employee; the audit mechanism of display; the willing to accept customers’ suggestions; the display ability for seasonal campaign.

本文提出一供應鏈規劃(Supply Chain Planning, SCP)整合的簡明模型，該模型能夠協助晶圓代工公司達到供應鏈規劃整合的目的。模型內含兩個主要部份。一是三維供應鏈規劃網路暨資訊傳遞模型((簡稱三維立體模型)，另一個是適用於晶圓代工業的核心供應鏈規劃模型(簡稱規劃引擎)。 三維立體模型，它整合供應鏈內垂直與水平方向的參與者，同時也將時間軸上不同時程規劃(長、中、短期)一起併入模式考量範圍。根據公司參與的製造步驟，三維立體模型亦可彈性地由基本型擴充為擴張型。不論是基本型或是擴張型，各節點根據座標軸(coordinate)定義功能並提供服務，這種設計可以提高模式穩健度，減低因外界的變化而引發系統變更需求。系統也可以由座標幫助輕易找到可以提供服務的節點與資訊傳遞的控制(資訊傳遞規則)，資訊可以有序的傳遞分享。 在核心規劃引擎部份，針對晶圓代工產業在長、中、短期規劃需求，以及產業長生產前置時間時間的特性，設計隨時間變化參數適用於長、中期的線性規劃 (Linear Programming, LP) 模型與適用於短期規劃的啟發式 (heursitic ) 演算模型，配合三維立體模型所定義結構與資料傳遞規則，各時程(長、中、短期)製造階段節點皆可獲取必要資料並進一步以適當規劃法則求取同步與整合的規劃結果。 最後利用物件導向分析 (object-oriented analysis) 中順序圖 (sequence diagram)、狀態圖(state diagram)、與類別圖 (class diagram) 展示三維立體模型的系統應用架構(application framework)。 關鍵字：供應鏈規劃，規劃整合，資訊傳遞，線性規劃，物件導向分析，應用架構

本研究主要目的為透過灰色區間數的概念，利用其解決小樣本不確定問題的特性，修正在模糊層級分析法 (Fuzzy Analytic Hierarchy Process, FAHP) 下專家 (評估小組) 意見回饋時的不確定因素來進行供應商評選，使專家 (評估小組) 在進行指標或構面間比較時，能夠反映最真實的意見。 研究方法以模糊層級分析法為基礎進行供應商選擇，藉由模糊數概念解決舊有分析層級程序法中主觀及不精確的問題，並透過灰色區間數的概念，利用其解決小樣本不確定問題的特性，解決在進行模糊層級分析過程時，評選人員數量少而導至意見回饋樣本數較少，難以估算的問題；或評估人員對於語意尺度認知不明確，而成意見回饋時的不精確，避免因為這些原因，造成評估結果不準確，導至決策的偏差。 透過專家 (評估小組) 針對需求擬定參考構面及構面下的指標，利用層級的結構，將其做有系統的連結，透過專家 (評估小組) 針對各構面及各構面下指標間的強弱依據的回答，依此結果進行分析層級程序法的計算，找出各構面及各構面下指標間權重，進行供應商評選。 本研究實驗設計假設情境為在MTO生產流程下，透過系統動態學建構流程模型，模擬製造商生產運作。另外再設立專家意見實驗組及對照組，藉由同組評估小組填答不同意見所得的權重，加乘模擬所產生的供應商基本資料轉換為相對強度得分，進行研究方法運算，再比對模擬產生之績效結果，驗證所選供應商績效的確是最佳，驗證本研究所提出之選商方法確實有效。 / In the environment of globalization, the cooperation between enterprises and the suppliers has changed closeness into diversity. How to look for the best supplier in the use of objectivity in order to meet the need of product becomes very important. Nowadays, every industry aims at the international and various developments. Materials that consist in a product may come from every corners of the world; in that case, we have more choices in picking the suitable copartner. However, the standard of the suppliers has a big influence in the production quality. This research based on Fuzzy Analytic Hierarchy Process (FAHP) use to supplier selection. Use fuzzy number to solve the problems about subjective and imprecise in Analytic Hierarchy Process (AHP). And solve the problem about small sample and uncertain situation, sometimes come about who can’t clearly understand the meaning about item to choice, during jury making decision by Grey Interval Numbers. This situation may bring about incorrect results and wrong decision. This research makes a case under the MTO (make-to-order) producing process by SCOR model. Build the System Dynamic process model to simulate the supplier’s production process. And there have two different questionnaires result every different item’s weight. Herewith prove using this research method to select supplier is feasible and efficacious. Based on the evaluation criteria of need, we hope that enterprises can make an objective and correct decision in choosing the appropriate supplier.

全民健保的實施改變了傳統的藥品通路，使得藥品市場逐漸集中於醫院，而醫療院所為因應總額支付的政策，降低營運成本，因而有逐漸結盟經營的趨勢。為滿足市場導向的藥品供應鏈需求，本研究探討自全民健保1995年實施後，藥品通路的變革對藥品供應鏈所造成的影響，並藉由個案探討以及理論分析，探討藥品供應鏈e化之趨勢，以歸納出一個藥品供應鏈e化可行模式，供政府機關、醫療院所、藥商及物流商在藥品供應鏈之流程中作為參考。 本研究認為藥品供應鏈應從分散管理改為集中管理，並藉由具有公信力的中央健保局，配合資訊科技協助藥品供應鏈e化，以讓藥品資訊可以有效的流通被利用。透過以以中央健保局為中心的藥品供應鏈模式，可以讓各個產業專業分工的成效更明顯，其具有下列益處： 一、以量制價統一配銷 二、降低醫療院所藥品存貨 三、簡化健保給付流程 四、藥品資訊有效利用 五、幫助醫藥分類落實 　　此外，本研究亦針對此模式下之藥品供應鏈提出初步實施規劃如下： 一、從公立體系醫院興辦 二、選擇量大且較常使用的健保給付藥品 三、彈性的配送頻率 四、資訊流與金流的整合 五、由中央健保局協助資訊商建立藥品供應鏈e化平台 透過本研究所提出之藥品供應鏈之e化模式及流程，本研究期望能加速藥品供應鏈集中管理之機制形成，以幫助醫藥產業降低藥品流通的成本並落實醫藥分業。 / This paper examines the condition of Taiwanese National Health Insurance (NHI) and brings up the idea of the centralizd management. Since Taiwan put the NHI into practice, Drug Price Black-Hole of the NHI has estimated about 20 billion every year under the fee-for-service payment system (FFS) and pricing drug with brand. Therefore, we collect the papers and some cases to discuss the situation of the Drug Supply Chain in Taiwan. We would like to understand how to descrease the drug cost in purchasing and distributing by this paper. This paper makes use of Value Chain, Diamond Theory, New Value Curve to analyze the Drug Supply Chain in Taiwan and proposes the model and process to direct the industry how to developing the Drug Supply Chain by certralized management. The Drug Supply Chain of certralized management can provide some benefit as following: 1. Purchase jointly to reach economies of scale 2. Simplify the reporting process 3. Effectively use the information of the drugs 4. Utilize the distributed process by jointly delivery 5. Help the separation profession of pharmacy from medicine to implement Besides, this paper proposes the initial plan about the Drug Supply Chain of certralized management as following: 1.Begin with governmental hospitals. 2. Select large amount of the drugs of NHI. 3. Provide flexible frequency of distribution. 4. Intergrate the information flow and cash flow. 5. Bureau of National Health Insurance (BNHI) supports the Internet Servie provider (ISP) to build the platform of the Drug Supply Chain. Our main goal is to adapt this kind of model to help NHI overcome financial crisis by jointly purchasing and distributing, simplifying the process of reporting and help the separation profession of pharmacy from medicine.

在秘魯城郊地區設立太陽能供應系統之社會企業企劃書 / This social business aims to achieve double bottom line: the social and the financial ones. The former is giving access to electricity to households out of the reach of the grid. The latter is being financially sustainable, running activities without needing external subsidy. Our Vision: “A rural Peru where every family has access to electricity in their homes.” Our Mission: “Enable access to affordable and sustainable solar energy for poor families, as a means for social inclusion and development in the rural Peru.” Our objective: To provide access to photovoltaic energy for families in remote areas of the Andean highlands of Ayacucho, Peru. Our economic model: We partner up with district, province or regional governments, and private companies, to help them to promote social development or carry out their corporate social responsibility mandate. We sell to them solar home systems to be installed in rural households which are not considered in any national rural electrification plan (they will not have electricity in the following 7 years or more). We install the solar home systems in households who are willing to be part of the project (so the families pay a fee for the operation and maintenance and cooperate with their labour force, small accessories, and local materials). The solar home systems are bundled with social engineering activities to ensure the sustainability of the project in the village. This entire task is carried out with local technician who are specially trained to solve any problem and provide the operation and maintenance service. Our target: Install solar home systems for 7700 households.

隨著企業社會責任(CSR)議題的興起、綠色消費意識提高，以及國際環境管理系統與相關法規的日趨完善，社會大眾要求企業應擔負起社會與環境責任的呼聲漸劇；是故愈來愈多的企業開始投身綠色經營的行列。本研究從企業總體層級出發，以質化研究取向來探討全球領導品牌是如何形塑其影響動機、資源投入、利害關係人管理，及發展系統性的策略方案等綠色經營實務。 　　從本研究發現及所提出的延伸性管理意涵，企業應主動追求更積極的CSR作為，透過影響力及市場機制來回應利害關係人，始得滿足「三重盈餘」目標： 1.　創辦人或企業本身的環境經營、綠色管理等價值觀或信念將會形塑企業綠色經營動機，且應從總體層級並「內外兼顧」來推行，以一貫性地從企業願景、使命、策略方針等向下最終落實於日常營運活動中。 2.　企業綠色經營動機將影響其資源投入與利害關係人管理，透過「推動公司治理」、「維護社會公益」、「發展永續環境」及「生命週期成本管理」來創造綠色價值，架構性地支持綠色經營意識轉化為營運活動。 3.　企業綠色經營動機將影響實際推展的代表性措施、策略與計畫，透過「綠色供應鏈管理」、「綠色消費行為」、「綠色形象/品牌」及「綠色獲利模式」來實踐綠色價值，彈性因應市場需求並提高競爭者進入門檻。 4.　企業應加強綠色價值創造與綠色價值實踐兩構面間的連結性，並善盡利害關係人溝通機制，使架構性的措施得以轉化為實務作為。 5.　企業綠色價值創造與企業綠色價值實踐兩構面將會影響品牌領導地位，且若在環保、收益與成本間並無遭遇明顯的決策衝突或困難，則最終其企業綠色經營的商業可行性將反映在正向的財務績效表現中。 　　本研究歸納出影響企業執行綠色經營實務成效的各項因素及各構面間的交互關係；並提供有志發展綠色經營模式或期待更為精進者一個整體性參考架構。 / With the rise of Corporate Social Responsibility (CSR) issues, green consumer awareness, as well as the maturity of international environmental management system and relevant regulations, the community advocates companies should account for social and environmental responsibility; therefore more and more companies devote to green management. In this study, the qualitative research method is utilized from the corporate level to explore how the global leading brands to shape the influence and motivation, allocation of resources, stakeholders management, and the development of systematic strategy plans and other green management practices. 　　From the study results and proposed management implications, companies should pursue more proactive CSR actions through their influence and market mechanisms to respond to stakeholders to meet "Triple Bottom Line" objectives: 1.　The founder, values or beliefs of environment management and green management will shape the motivation of business green management from "both inside and outside" through the corporate level to implement consistently along with the corporate vision, mission, strategic direction and so on cascading to the fulfillment of daily operations. 2.　The motivation of business green management will affect allocation of resources and stakeholders management through "promoting corporate governance", "maintaining social welfare", "developing sustainable environment" and "managing life-cycle cost" to create green value and structurally support green management sense into business activities. 3.　The motivation of business green management will affect the actual promotion of representative measures, strategies and plans through "Green Supply Chain Management", "green consumer behavior", "green image / brand" and "green profit model" to fulfill green value and flexibly respond to market demand as well as to increase the entry barriers to competitors. 4.　Companies should strengthen the linkage between green value creation and green value realization and fulfill communication mechanism with stakeholders to transform the structural measures into actual practices. 5.　Both of business green value creation and business green value realization will affect the brand leadership, and if there is no decision-making conflict or significant difficulties among environment, benefits and costs, finally the commercial feasibility of business green management will be reflected on the positive financial performance. 　　The study induces the affecting factors of implementation effectiveness of green management practices and the interactions among the various aspects and also provides an overall reference structure to develop green management model or advance sophistication.

台灣經濟發展對外貿易依存度高，專業貿易商扮演極重要的中介角色，於產銷鏈中媒合供給與需求。然隨著全球貿易自由化、新興市場低成本競爭以及科技進步所帶來之資訊透明化，均對台灣專業貿易商之生存空間造成極大的衝擊與威脅，且台灣專業貿易商一直以來缺乏自有品牌，產品的辨識度也不高，致使其面臨被「去中間化」之危機。 本研究根據過去有關自創品牌關鍵成功因素之文獻整理歸納出六個最重要的項目，分別為：研發設計能力、優異的產品品質、可控制之行銷通路、資金與財務控管、高階主管領導與品牌人才、原有業務（OEM、ODM）與自創品牌之平衡。然過去的研究多半著墨於製造商自創品牌，而較少觸及專業貿易商自創品牌的相關論述，故本研究在分析製造商與專業貿易商的異同之後，將製造商自創品牌關鍵成功因素適用於專業貿易商，並將之所產生的問題做一闡述。 以供應鏈整合理論為基礎，本研究建構專業貿易商自創品牌的經營模型，並基於前述六項自創品牌關鍵成功因素，延伸發展出專業貿易商自創品牌所需具備的條件與關鍵成功因素，分別為：創新研發設計、垂直整合、品質控管、保護競爭知識、市場定位與差異化、可控制之行銷通路、資金與財務控管以及高階管理者帶領品牌行銷人才等八項，並藉由個案訪談之方式，研究分析兩個具代表性的個案，以驗證本研究之論述得以適用於專業貿易商自創品牌之經營模式。 / Trading companies are playing important roles in economic development in Taiwan, especially in matching buyer and seller in supply chains. However, liberalization of trade, advancement of technology, keen competition with emerging countries, and lack of own brand marketing lead trading companies in Taiwan to face the crisis of disintermediation. The research is based on six key success factors of manufacturer’s brand, including research & development ability, product quality, marketing channel, capital and financial management, brand marketing human resources and the balance between OEM/ODM and own brand marketing. We are trying to analyze the differences between manufactures and trading companies, and then apply those key success factors to trading companies. According to the theory of supply chain integration, we develop an own brand business model for trading companies in Taiwan. The six key success factors of own brand are adjusted to eight, which are innovative research & development, vertical integration, quality control, protection of intellectual property right, market positioning and differentiation, marketing channel, capital and financial management and brand marketing human resources. Furthermore, we interview two trading companies which have own brand in order to testify that the own brand business model for trading companies can really take into practice.