智慧資本是夠幫助組織創造價值，並促進組織獲取競爭優勢的無形資產，這些資產不會出現在財務報表中，因此市場價值超出帳面價值的部分往往就是所謂的智慧資本；而區域智慧資本則是將探討的範疇從微觀之企業層級，拉高至宏觀之地區或國家層級。近年來隨著政治、經濟與社會文化的轉變，不論學者、企業家或政策制定者，他們認知到區域現象對地方及國家的成長、財富創造等扮演重要的角色，而在眾多促進區域發展的因素中，「智慧資本」成為主要的動力來源之一。雖然近二十多年來，陸續有學者提出對智慧資本的定義、分類與衡量之觀點及架構，然而，多數國內外文獻或研究單位主要探討的是微觀層級的智慧資本。 因此，本研究主要目的是以宜蘭縣為例子，採用資料盤點法，實際盤點國內各縣市三個產業發展─觀光、文創及農業之區域智慧資本量化與質化指標，以及採用資料包絡分析法與陳明哲動態競爭分析，探討各縣市區域智慧資本在個別產業底下的投入產出效率及競爭者辨識，藉此使區域智慧資本之理論能有系統地運用在實際之區域發展上。 研究結果為：第一，盤點後所採用之區域智慧資本指標有系統地被分類並彙總，有助於進行效率及競爭分析；第二，透過資料包絡分析法，得出宜蘭縣三產業的效率值及效率排名，再依據質化指標，給予適當的產業發展建議；第三，藉由陳明哲動態競爭，找出宜蘭縣各產業發展在資源相似性及市場共同性兩構面的競爭縣市，並依據質化指標，給予適當的產業發展建議。 / Intellectual capital is able to create value for organization(s) and is the intangible assets that promote organization(s) to gaining competitive advantages. These assets will not show on the financial statements; therefore, intellectual capital will a lot of times be the value difference seen between market value and book value. Regional intellectual capital on the other hand, is to raise the research scope from a microscopic enterprise level to a macroscopic regional or country level. In recent years, as changes are seen in politics, economy and society, scholars, entrepreneurs, and policy makers alike all acknowledged how regional phenomenon plays an important role in growth and wealth creation of the local and country. Among the many factors for encouraging regional development, “intellectual capital” has become the main source of motivation. In recent twenty years or so, scholars have come up with perspectives and structures of the meaning, categorizing, and measuring of intellectual capital; however, most domestic and foreign research are about microscopic levels of intellectual capital. This research collects regional intellectual capital indicators of each county/city’s three major industrial development—tourism, cultural and creative, and agriculture. Besides, the research takes Yilan County as an example and uses data developmental analysis (DEA) method and Chen’s competitive dynamics theory to analyze the efficiency and competitiveness. In the end, three conclusions are made: First, the regional intellectual capital indicators are categorized and gathered systematically, which is helpful to make the analysis. Second, the results shown from DEA express the operating efficiency situation of three industries in Yilan County. Third, through Chen’s competitive dynamic analysis, the competitive cities/counties of three industries in Yilan County can be found. And then, according to the results from DEA and Chen’s analysis, suggestions and improvements are put forward based on qualitative data.

便利商店自1979年由統一企業引進台灣，經過三十餘年的發展，目前為一寡占市場，市占率由連鎖超商體系的統一超商(7-ELEVEN)、全家便利商店、萊爾富超商及來來(OK)便利商店占據了將近九成九的市占率，而台灣的便利商店有其特有的產業生態，即現今便利商店中較具規模的品牌，都與上游的品牌商具有相當緊密的連結。而這樣的產業現況，讓台灣食品品牌商與便利商店之間略有體系對抗的意味存在，若將品牌商與通路之間視為一個整體，假設通路商為品牌商的點，其競爭行為即為「多點競爭」。無論對上游的品牌商或是下游的通路商，這種形式的緊密連結使其競爭合作關係的可能性與複雜度也比在單一產業中競爭來的複雜且多元許多。 　　本研究將品牌商與通路商視為一體，觀察其：(1)上下游相互協助的狀況是否存在；(2)上下游規模是否影響其競爭策略的擬定；(3)相互容忍的現況是否存在，採用田野調查法收集資料後，透過內容分析法中質性研究的方式，並且以動態競爭的觀點，對台灣便利商店與品牌商之間的特殊結構做分析，並將資料利用不同的觀點解讀，試圖探究其兩者之間的競爭行為是否具有相互影響的現象，並配合現有的客觀資料，嘗試說明便利商店與品牌商之間的互動關係與成因，也嘗試用品牌與通路規模當作分析的變項，驗證其是否為影響便利商店與品牌商競爭行為間的因子。 　　而結果也與預期相似，(1)品牌商及通路商有相互協助的現象存在。(2)上下游的規模也確實影響其策略的制定，品牌規模越大，越容易作為協助促銷的對象；通路規模越大，也越容易作為推廣品牌的點。(3)多點競爭的相互容忍現象存在於此產業相當多的品類當中，尤其是寡占的品類市場。

傳統商學院論文所探討的競爭態勢多半聚焦於廠商間的競爭，著重組織對組織、集團對集團的互動過程，本研究提出競爭的另一種型態，描述由個體所組成的非正規群體(駭客)與組織集團(廠商)的競爭，以病毒與防毒軟體廠商的互動過程為例，透過歷史的描述呈現電腦病毒、防毒廠商、戰爭三個構面。 本研究以病毒為描述主體作為邪惡的反方角色，並且深入探討其背後的核心操控者：駭客們的動機與行為，之後將相對應的正方角色：防毒公司拉進來，詮釋病毒與防毒軟體的互動過程。最後，整理出在歷史的演進之下，病毒/防毒戰爭過程中的脈絡與攻防特性，並演譯歸納出病毒的五大創新特點：技術Deeper、影響範圍Bigger、傳播速度Faster、病毒行為Smarter、產業結構Robuster。 綜觀國內外商學院論文，尚無類似論述，其突破性貢獻有三：其一，本研究提出以病毒負效用的特性作為創新的論述，至今無人提出，雖可議卻也空前；其二，本研究突破過去討論病毒相關議題僅考量單項變數的限制，以全面性的系統觀點探討其特性；其三，此類議題的相關論文處理方式多半以量化、實作亦或次級資料整理為主，本研究則進行深入訪談的田野調查。 基於創新來自於邊陲的概念，本論文希望排除道德的限制，單純從特性上加以考量其創新，並非鼓勵或褒揚之意。希望提供企業以另一個層次的角度思考本文所提出之創新觀點，應用於研發管理、創新管理、行銷管理、策略管理等領域，興許能有不同的創新解決方案。 / Most papers from the traditional business school discuss the competitions among manufacturers, and focus on the interactions between organizations and between groups. However, in this paper, we propose another type of competition - the competition between the hacker (composed by the individuals or non-regular organization) and the manufacturer (organizations or groups). Here, we take the interaction between virus and anti-virus software manufacturers as example to describe the 3 dimensions among computer virus, anti-virus software manufactures and their contests. In this thesis, we take virus as the evil side and expect to dig out the motivation and behavior of the hackers, and then we take the anti-virus software manufactures as the counter side to discuss the interaction between virus and anti-virus software. Finally, we sum up the 5 innovative characteristics of the virus: the skill is deeper, the incidence is bigger, the spreading speed is faster, the virus behavior is smarter and the industrial structure is more robust. In this thesis, there are 3 unprecedented distributions: first, we propose the innovative concept by using the disutility characteristic of virus; second, we breakthrough the restriction that only taking the single parameter into consideration, and we take the total system viewpoints into consideration to discuss its characteristics; third, instead of quantification, experimentation, and sub-data collection, we do the research through the interview and the field work. In this thesis, we wish to eliminate morals constraints, just consider its innovative concept, and not mean to encourage or commend it. Furthermore, we expect to provide the enterprises another way to think about this new concept, and apply it in research and development management, innovation management, marketing management, strategy management, and so on. We believe that there will be some other different innovative solutions.

專利訴訟一直以來是台灣廠商邁向國際市場的一大挑戰，除了建構完整的智財管理能力外，若能事先預測訴訟發動的時間點與條件，不僅能避免對手的干擾風險，更能取得打下市場的先機。面對可能的侵權風險，競爭對手會在何時、何種條件下採取訴訟手段，是本文探討的焦點。本文以美國國際貿易委員會（International Trade Commission, ITC）有關智慧財產權之337條款調查案作為研究對象，配合台灣上市公司的名單找出交集廠商，分析、歸納台灣廠商在ITC案件中的訴訟趨勢，並進一步挑選出五家個案公司，觀察其與主要競爭對手間彼此的角力過程。藉由動態競爭觀點中的察覺（Awareness）－動機（Motivation）－能力（Capability）之AMC三環透視法解析訴訟發生的條件。本文的研究結果指出，個案公司與競爭對手發生訴訟戰的時間點，多半出現在彼此市佔率的成長即將出現交叉或已出現交叉之時；另一方面，搶食代工客戶或穩固訂單等需求，也會構成廠商採取訴訟打擊的條件之一。本文進一步在這樣的基礎上提出「專利侵權」指標的概念，希望能為預測專利訴訟的發生提供一個觀察基礎。 / Patent litigation is one of the difficulties facing by Taiwanese companies expanding their international market share. As a result, to tell when or under what kind of circumstances will litigations happen become an essential mission for intellectual property management. Therefore, this thesis uses case records of 337 investigations from US International Trade Commission as sample, combined with listed company of Taiwan Stock Exchange in order to select the intersection of the two. Choosing from the intersection, this thesis picks up five different companies and further analyzes the conditions under which they faced their ITC litigations. Research result indicates that most ITC cases are initiated while these companies have surpassed main competitors’ market share or nearly so. Moreover, to initiate litigations in ITC as means of stabilizing their connections with OEM/ ODM customers or merely as interference to other companies’ connections with their OEM/ ODM customers are all common reasons why patent litigations are adopted.

在此網路普及、電子商務發展、全球化經營等趨勢下，倉儲管理要面對的是更有效與精確的處理以及儲存更多的品項，以較低的成本並滿足多樣的顧客需求；為維持企業競爭力，倉儲技術已經成為企業營運在產業競爭中的關鍵議題。 本研究是一個探索性的個案研究，研究對象為PCHome24小時購物事業部，分析基本架構為Chen(1996)所提出的動態競爭理論架構。依據PCHome論述有關倉儲管理的創新技術，透過專利資料分析，先以宏觀的角度來探討類似之倉儲管理技術樣貌，再以微觀的層面，探討其他擁有關聯性技術資源的廠商和PCHome 24小時購物之競爭關係以及策略。 研究結果顯示，擁有與PCHome 24小時購物創新倉儲管理類似技術的專利權人，其所屬於產業有與PCHome 24小時購物相同的電子商務，其他還有製造、健康照護、軟體資訊以及供應鍵自動化系統顧問服務業等，呈現多廣泛多元。依據Chen(1996)的動態競爭理論架構分析發現，擁有與PCHome所論述之創新倉儲管理技術概念類似技術專利的廠商，在不同的產業，依不同的市場共同性與專利技術資源相似程度，產生不同的市場策略與技術專利策略。其中包含PCHome面對相同市場時的優先專利佈局以防堵競爭對手進入策略，或透過專利訴訟發動攻擊性行動；面對已被專利的技術特徵時做回避以及差異化專利佈局以保護市場的防禦性行動；透過不同市場的相關專利技術做交叉授權或直接併購/取得技術專利授權，以強化自身專利技術來確保市場競爭力；以及最後，將其倉儲創新技術專利化商品化來開拓新市場，以及透過專利授權來賺取授權金以增加營收等策略。 / Basing on the popularity of internet, development of e-commerce, and business globalization, enterprises need more efficient and accurate warehouse management technology to meet diverse customer needs. In order to maintain the competitiveness of enterprises, innovative technology has become a key issue of the enterprises operating in industrial competition. This study is an exploratory case study and we select PCHome 24-hour Shopping as the subject. The foundation of this study is basing on the theoretical framework of dynamic competitive proposed by Chen (1996). According to the PCHome discourse on the warehouse management of innovative technologies, we started with the macro perspective to explore the similar appearance of the technologies basing on patent analysis; and then, to the micro level, we investigate the other enterprises which have similar technical resources and discuss their competitive relationship and business strategy of PChome. The results show that, the patentees which have similar technologies patents belong to diverse industries including e-commerce, manufacturing, health care, software information technology and supply chain automation systems consultancy services. Basing on the dynamic competitive framework, PCHome would produce different market strategy and patent strategy to the patentees depending on the market commonality and patented technology resources similarity. These competitive strategies include launching offensive action through patent litigation or attempt to prevent the entry strategies of competitors. Facing to the patentee who has patented similar technology, PCHome should avoid patented technical features and differentiate patent portfolio to protect the market. Further, through cross-licensing patented technology or directly to M & A / access to relate technology patents could strengthens the innovative technology to ensure market competitiveness. And finally, patenting or commercializing the innovative technologies could develop new markets, as well as through patents to earn licensing fees to increase revenues.

為了共同面對來自中國大陸廠商的價格競爭壓力，台灣自行車業的兩大領導廠商──巨大與美利達，以朝向高值化的共同目標籌組了競爭者間的合作體系。然而，競爭者雙方以合作為前提下，競合關係下的動態性以及廠商間的競爭性行動呈現何種面貌？又，如何應用策略矩陣分析法更細緻地分析，在競合關係中廠商間的競爭行為？ 本研究結合動態競爭的對偶層次分析及策略矩陣分析法，以策略點為分析基礎，更細緻地展開處於合作情境下的兩家競爭廠商，如何在歐洲自行車市場佈局競爭性行動。根據結構內容分析兩家廠商2006至2016 年間的新聞事件後發現，在合作的前提下，兩家廠商分別在競爭性行動的時間軸、地理涵蓋範圍、價值單元以及策略點皆進行具差異性的佈局，呈現多樣化的競爭內涵。 本研究除擴展競合情境下的動態競爭研究外，亦藉由策略矩陣分析法豐富化廠商間可分析的競爭行為，並探討資源條件不同的廠商間，其競爭行為如何佈局的實質細節。本研究對於廠商如何在競合關係中發起競爭性行動，提供了實務性的指引與參考。 / To present a united front against the stress of price-cutting competition from Mainland China, Taiwan’s two leaders in the bicycle industry, Giant and Merida, established an inter-firm cooperation system between competitors in order to achieve the common goal of delivering high-valued product. However, under the premise of cooperation agreement between two competing leaders, what is the dynamicity in co-opetition and the inter-firm competitive action under the real scenario? And, how can we apply the strategic matrix analysis to inter-firm rivalry on competitive behvior involved in co-opetition relationship? This study combines dyadic analysis from competitive dynamics with strategic matrix analysis to investigate the two research questions addressed above. By using the “strategic point” as the analytical basis, this study examines two competing leaders under cooperation agreement and extracts their competitive actions in European bicycle market with structured content analysis. Building on the results from the analysis of the news between 2006 and 2016, two competing leaders separately differentiate and conduct their competitive action deployments on four dimensions, which are time-axis, geographical coverage, value unit, and strategic point. Therefore, this study reveals the various contents of two competing leaders in the cooperation-competition. More than contributing to the research field of competitive dynamics in co-opetition, this study enriches the analyzability of inter-firm competitive behaviors by conducting strategic matrix analysis. It provides the details about how the firms compete with each other with different resource endowments. This study broadens our view of the competitive dynamics in co-opetition and introduces practical guidelines on initiating competitive action to the firms in co-opetition relationship.

2016年全球半導體產值約 3,270 億美元，台灣半導體產值佔全球的23%，繼續蟬聯全球第二大半導體產業大國，排行僅次於美國。此外，台灣以出口為導向，根據我國財政部統計，2017上半年積體電路出口金額占整體出口總值的27.6%，是我國最主要的出口產品，可見半導體產業對台灣的影響力不言而喻。 近年來半導體併購浪潮興起，台灣廠商也無法置身事外，最受矚目非日月光與矽品的非合意併購案莫屬。一般學術論文對於非合意併購案的探討，著重於併購前的動機與併購後的綜效，鮮少討論雙方在併購過程中的攻防。故本研究欲以動態競爭觀點，並考量政府對併購成敗的影響，來找出矽品最後同意日月光共組控股公司之提案的原因，並分析此合併案對全球封測產業所造成的影響。 本研究發現雙方在合併前，應用產品及地區的市場共同性，分別呈現上升及下降趨勢，透過收購矽品，日月光不僅能追趕其主要競爭對手在車用電子的領先地位，更可以降低營收過度集中於北美的風險。另外，雙方在台灣及中國的專利申請數量有下降趨勢，但在美國專利的申請數有明顯增加且資源相似性也呈上升趨勢，故推論日月光收購矽品可鞏固其在北美市場的領導地位。總而言之，雖然日矽合併案被外界視為雙贏結果，但客戶轉單、中國商務部的限制條件及收購溢價偏高可能使得此合併綜效有限。在面對中國封測產商崛起、封測產業的市場集中度上升及半導體產業中下游界限越來越不明確的情況下，雙方合併為必然之勢。 / The worldwide semiconductor market grew 1.1% in 2016 to $338.9 billion USD, in which Taiwan accounts for 23% of the total output. Taiwan continues to rank as the world's second largest semiconductor industry, with the first being America. Taiwan is export oriented, and from the statistical data provided by the Ministry of Finance, the shipment of integrated circuit exports accounted for 27.6% of gross export value in the first two quarters of 2017. This indicates that integrated circuit is an important export product and that the semiconductor industry is of great importance to Taiwan. The recent and unprecedented M&A waves in the semiconductor industry caused major changes and created impact on Taiwanese semiconductor firm. The recent case that drew most attention is the M&A between ASE (Advanced Semiconductor Engineering, Inc.) and SPIL (Siliconware Precision Industries Co., Ltd). While most academic theses focus on the acquiring firm’s motive and post-M&A synergy, the offense and defense strategies during the M&A process are rarely explored. This research aims to focus on reasons why SPIL agreed on ASE’s proposal to form a joint venture holding company and the impact on the global OSAT (Outsourced Semiconductor Assembly and Test) industry after this M&A. This thesis utilized the dynamic competitive perspective and identifies government’s impact on M&A. The study finds that before the merger, the commonality of product shows an upward trend while the commonality of region market presents a downward direction. This merger not only assists ASE to catch up with its leading competitors in the automotive electronics sectors, but also reduce the revenue concentration risk, given that its major sales is in North America. In addition, the number of patents filed by both companies in Taiwan and China has declined, but the number in the United States has increased significantly along with an escalating resource similarity. Therefore, the research concludes that the acquisition of SPIL can consolidate ASE’s leading position in the North American market. To sum up, the merger of ASE and SPIL is regarded as win-win outcome. However, the M&A has risks, such as customer attrition, restriction from The Ministry of Commerce of the People's Republic of China (MOFCOM) and merger overpayment. Such uncertainties may reduce synergy. Nevertheless, in the face of the rise of China's OSAT business, the market concentration of OSAT industry, and the increasingly unclear boundary between the middle and downstream firms, the merger of the two firms is inevitable.