美國作為醫藥技術的領導者，為了確保其利益，並維持其領導地位，不斷在各種貿易談判場合，向世界各國施加壓力，要求提供醫藥品更強力的智慧財產保護。台灣當然也不例外，在加入跨太平洋戰略經濟夥伴關係協議 (Trans-Pacific Partnership Agreement, TPP)、簽訂臺美貿易暨投資架構協定 (Trade and Investment Framework Agreement, TIFA) 的壓力下，我國政府從2014年開始積極推動專利連結，雖然獲得美國商會肯定，但卻在國內業界卻引起十分強力的反彈。 專利連結，本質上只是核准前專利爭端解決程序 (Pre-Approval Patent Resolution Process) 的其中一個類型而已。核准前專利爭端解決程序，就是在特定產品上市核准的准駁中，把專利侵權問題作為准駁的考量。國際上類似的制度主要出現在人用藥品、動物藥品中，通常是在允許引據他人安全性、有效性資料的藥品中 (類新藥、學名藥)。 我國目前對類似制度的了解並不深，尤其缺乏對制度原生國－美國的全面性研究。本研究選擇以發展最早的藥品專利連結作為研究標的，並全面、深入分析其中每個機制的目的、立法/修法歷史 (含行政法規)、法院判決，探求其爭議的發展過程。在這個基礎上，本研究就引進的必要性、各種立法手段的選擇與優劣，提出「修正版柔性專利連結」，主要特徵在排除了自動停止核准期、重定核准日條款，使藥品審查和專利爭端大致維持獨立，並符合TPP的要求。希望本研究能夠幫助台灣建立一套明確、合理，且符合我國國情的核准前專利爭端解決程序。 / As the phamaceutical industry’s market leader, the United States continues to call for strengthening patent protection for pharmaceutical products during every trade negotiation, to preserve its national profit and leadership. Taiwan, being highly interested in joining “Trans-Pacific Partnership Agreement” (TPP) and signing “Trade and Investment Framework Agreement” (TIFA) with the United States, Taiwan's government is actively promoting the “patent linkage” since 2014. Althougn the effort done by Taiwan's government is extremely welcomed by American Chamber of Commerce, the domestic industry, which is mainly organized with generic drug manufactors, has expressed their opposition resolutely. Patent linkage, as a kind of “pre-approval patent resolution process”, considers the possibility of patent infringement as a factor when issuing market approval. Such process are normally found in those countries that are trade partners of the United States, and espetially during the approval prosses of human-use drug products, animal drug products, which permits persons to rely on evidence or information concerning the safety and efficacy of a product that was previously approved. Our current knowledge of pre-approval patent resolution process is limited, especially on how it was oranginally created in the United States. This research will focus on the purpose, enactment, amendment, court decisions, development, and issues of patent linkage, the first-of-its-kind which is established in 1984. On this basis, the reseach will then look back to what Taiwan has faced now, and provides recommendations on whether there is necessity of introdution, how to adjust the prosses, and how to enforce it, without serious abuse. This research propose “revised soft patent linkage”, which excludes automatic stay and re-date remedy, generally keeps the independence between drug approval and patent infringement, and at the same time meets TPP requirement. The research hopes to help Taiwan establishing its own pre-approval patent resolution, fair, clear and meet the need of domestic and public the industry.

科学研究費補助金 研究種目:基盤研究(C) 課題番号:16520276 研究代表者:釘貫 亨 研究期間:2004-2007年度

科学研究費補助金 研究種目:一般研究(A) 課題番号:63420036 研究代表者:後藤 俊夫 研究期間:1988-1990年度

臺灣地區公共圖書館自動化系統連結的模式，以縣市文化局(文化中心)與鄉鎮圖書館連結，共用一套系統運作為最主要的模式。此種模式自1996年開始推動建置以來，已經提供給縣市民眾一證通用、聯合書目館藏資料庫查詢等服務，部分縣市也開始進行館際互借、互還的準備作業，進一步利用共用系統所提供的功能。完成各縣市公共圖書館自動化系統的階段後，如何整合各縣市公共圖書館的自動化系統，提供跨系統資訊交換，促進不同縣市公共圖書館的館際合作事宜，以及擴大讀者跨縣市使用公共圖書館的館藏資源，是本研究進行的動機。 本研究的目的，在調查瞭解臺灣地區公共圖書館運用圖書館系統進行的狀況及館際間交流問題，蒐集歸納圖書館自動化系統對跨館際作業方面的功能、架構及相關標準之運用，分析不同跨系統整合模式的優、缺點及可行性，以建置臺灣地區公共圖書館自動化系統整合模式的作業方式，提供給公共圖書館、主管政府機關決策及廠商開發系統相關功能的參考。並引用其他資訊領域相關技術及概念，勾勒圖書館自動化系統未來的發展方向及建議。 本研究採用文獻分析、問卷調查及資訊系統分析等研究方法。問卷調查以公共圖書館之系統管理人員或主管為主，包括國立圖書館及各縣市級公共圖書館，為使調查數據精確與客觀，輔以調查系統廠商與大型大學圖書館之系統館員。 本研究之結論，建議公共圖書館自動化系統跨系統整合架構：(一)、以共用一套系統，(二)、設置「中心系統」供同質系統連結，以及(三)、設置「中心系統」供異質系統連結等架構方式為主。整合的區域範圍以生活圈為較適合的範圍，未來可擴大至整個臺灣地區。整合系統的功能面，除了促使廠商遵循相關標準發展系統外，建議參考不同領域之資訊應用層用，以讀者需求為導向，並可以考量資訊委外及圖書館自動化系統採用「應用系統供應服務」(Application Service Provider，簡稱ASP)模式，以減少公共圖書館資訊管理專業人力缺乏的問題。 / The main connective model of the public libraries automation system in Taiwan area is an integrated model connected between the municipal and county cultural bureaus (cultural centers) and rural libraries with one mutually automated system. Since its setup in 1996, the model has provided library patrons of all cities and counties with services of the union bibliographic database and one library card to be used at all libraries. Some counties and cities have also prepared to advance the interlibrary loan service and utilize the functions of the common library automation system. The motive of the study is to find out the integration of the public library automation in every county and city, to the provision of the intersystem information exchange, the promotion of the public library cooperation, and the expansion of the cross utilization of collections resources of public libraries all over Taiwan when the public library automation system has been completed in every county and city. The purposes of the study are: to investigate and find out the state of art of the operation of library automation systems of public libraries in Taiwan area and the interlibrary exchange problems, to collect and generalize functions, structures and related standards of interlibrary processes of the library automation system, and to analyze advantages and shortcomings and feasible methods of each intersystem integrated model, so as to work out a union model of public libraries integrated automation system in Taiwan area for reference by public libraries, government institutions and factories in their decision making and system development. Forthermore, the study tries to make an outline of the future development trends of the library automation system and offer some proposals on the basis of other information related technology and conceptions. The document analysis, questionnaires, information system analysis and other approaches are used for the research. The questionnaires are collected mainly from the library system management staffs or chiefs including national libraries and municipal and county public libraries. In addition, similar questions are also asked to system librarians, information system factories and college system librarians in order to make the data more accurate and objective. The conclusions of this study suggest three intersystem integrated structures of the public library automation system: “one” system, one “central system” set up for connecting with other uniform systems, and one system to connecting non-uniform systems (with at least one of the connected libraries available with a “central system”). The applicable area range of the integration is preferably life circle area, and may be expanded to the whole Taiwan area in the future. As to functions of the integration system, in addition to promoting factories, developing the system on the basis of the relative standards, suggestions are made for applications of information technology in other domains and in compliance with patron-oriented needs. Public libraries can also consider information outsourcing and adopt ASP (Application Service Provider) mode for the library automation system, so as to help out the lack of information management professional staffs.

多選題測驗試題已證明能有效地評估學生的學習成效，然而，以人為方式建立題庫是一件耗時費力的工作。藉由電腦高速運算的能力，電腦輔助產生試題系統能有效率地建置大規模的題庫，同時減少人為的干預而得以保持試題的隱密性。受惠於網路上充裕的文字資源，本研究發展一套克漏詞試題出題系統，利用既有的語料自動產生涵蓋各種不同主題的克漏詞試題。藉由分析歷屆大學入學考試的資料，系統可產生類似難度的模擬試題，並且得到出題人員在遴選測驗標的方面的規律性。在產生試題的過程中導入詞義辨析的演算法，利用詞典與selectional preference模型的輔助，分析句子中特定詞彙的語義，以擷取包含測驗編撰者所要測驗的詞義的句子，並以collocation為基礎的方法篩選誘答選項。實驗結果顯示系統可在每產生1.6道試題中，得到1道可用的試題。我們嘗試產生不同類型的試題，並將這套系統融入網路線上英文測驗的環境中，依學生的作答情形分析試題的鑑別度。 / Multiple-choice tests have proved to be an efficient tool for measuring students’ achievement. Manually constructing tests items, however, is a time- consuming and labor-intensive task. Harnessing the computing power of computers, computer-assisted item generation offers the possibility of creating large amount of items, thereby alleviating the problem of keeping the items secure. With the abundant text resource on the Web, this study develops a system capable of generating cloze items that cover a wide range of topics based on existing corpra. By analyzing training data from the College Entrance Examinations in Taiwan, we identify special regularities of the test items, and our system can generate items of similar style based on results of the analysis. We propose a word sense disambiguation-based method for locating sentences in which designated words carry specific senses, and apply collocation-based methods for selecting distractors. Experimental results indicate that our system was able to produce a usable item for every 1.6 items it returned. We try to create different types of items and integrate the reported item generator in a Web-based system for learning English. The outcome of on-line examinations is analyzed in order to estimate the item discrimination of the test items generated by our system.

本論文主要在估計門檻式自動迴歸模型之參數的信賴區間。由線性自動迴歸 模型衍生出來的非線性自動迴歸模型中，門檻式自動迴歸模型是其中一種經常會被應用到的模型。雖然，門檻式自動迴歸模型之參數的漸近理論已經發展了許多；但是，相較於大樣本理論，有限樣本下參數的性質討論則較少。對於有限樣本的研究，Woodroofe (1989) 提出一種近似法：非常弱近似法。 Woodroofe 和 Coad (1997) 則利用此方法去架構一適性化線性模型之參數的修正信賴區間。Weng 和 Woodroofe (2006) 則將此近似法應用於線性自動迴歸模型。這個方法的應用始於定義一近似樞紐量，接著利用此方法找出近似樞紐量的近似期望值及近似變異數，並對此近似樞紐量標準化，則標準化後的樞紐量將近似於標準常態分配，因此得以架構參數的修正信賴區間。而在線性自動迴歸模型下，利用非常弱展開所導出的近似期望值及近似變異數僅會與一階動差及二階動差的微分有關。因此，本論文的研究目的就是在樣本數為適當的情況下，將線性自動迴歸模型的結果運用於門檻式自動迴歸模型。由於大部分門檻式自動迴歸模型的動差並無明確之形式；因此，本研究採用蒙地卡羅法及插分法去近似其動差及微分。最後，以第一階門檻式自動迴歸模型去配適美國的國內生產總值資料。 / Threshold autoregressive (TAR) models are popular nonlinear extension of the linear autoregressive (AR) models. Though many have developed the asymptotic theory for parameter estimates in the TAR models, there have been less studies about the finite sample properties. Woodroofe (1989) and Woodroofe and Coad (1997) developed a very weak approximation and used it to construct corrected confidence sets for parameters in an adaptive linear model. This approximation was further developed by Woodroofe and Coad (1999) and Weng and Woodroofe (2006), who derived the corrected confidence sets for parameters in the AR(p) models and other adaptive models. This approach starts with an approximate pivot, and employs the very weak expansions to determine the mean and variance corrections of the pivot. Then, the renormalized pivot is used to form corrected confidence sets. The correction terms have simple forms, and for AR(p) models it involves only the first two moments of the process and the derivatives of these moments. However, for TAR models the analytic forms for moments are known only in some cases when the autoregression function has special structures. The goal of this research is to extend the very weak method to the TAR models to form corrected confidence sets when sample size is moderate. We propose using the difference quotient method and Monte Carlo simulations to approximate the derivatives. Some simulation studies are provided to assess the accuracy of the method. Then, we apply the approach to a real U.S. GDP data.

近年來隨著全球化的發展，自助旅行的風氣蔚為風潮。背包客可以根據自己的喜好與條件，自己規劃旅遊路線與行程。一般規劃旅遊行程的過程費時而繁瑣，除了必須決定旅遊景點，還必須將景點開放時間、景點停留時間、交通方式、旅遊順序與路線、時間限制、住宿地點、經費等列入考量。 針對旅遊行程規劃，除了參考網友的行程規劃，目前已普遍有景點推薦、行程編輯系統，協助使用者規劃行程。但少有旅遊行程自動規劃系統。因此，本論文研發實作旅遊行程的自動規劃系統MyTripPlan。MyTripPlan具備景點推薦、景點停留與拜訪時間預估、路線規劃、行程規劃及行程調整的功能。 本系統MyTripPlan在離線時，先透過爬蟲程式由景點推薦網站取得熱門景點資訊、由相片分享網站取得景點相片時間以推估景點停留及拜訪時間、由交通查詢網站取得任兩景點間的推估交通時間。在線上時，當使用者輸入旅遊天數等時間限制、並由系統推薦景點勾選有興趣拜訪的景點及餐廳後，系統將運用定向排程演算法推論出符合時間限制的旅遊行程，呈現在地圖上，並結合交通網站，產生行程表。 經實驗效能驗證，以安排旅遊天數七天，五十六個景點所需要的行程規劃時間約為一秒鐘；使用者對於實作完畢的MyTripPlan系統與功能也都有滿意以上的評分。 / Travel planning process is time-consuming and tedious. To plan a trip, not only the attractions, but opening hours, timing cost, travel route, transportation, lodge, budget control and so on also need to be considered. While there are widespread attraction recommendation and itinerary editing systems to assist people to plan their trip, only few trip automated planning systems are developed. In this thesis, MyTripPlan, an automatic trip planning system, is designed and developed. MyTripPlan The system provides users the capability of attraction recommendation, visiting and stay time estimation, route planning, trip planning and itinerary adjustments. In offline process, MyTripPlan collects popular attraction information from web content for attraction recommendation, gets the timestamp of attractions from photo-sharing websites to estimate visiting and stay time, and crawls traffic information from public transportation query site to estimate the travel time between attractions. Given the trip duration, MyTripPlan recommends attractions and restaurants, schedules and produces the trip itinerary automatically based on the team orienteering scheduling algorithm. The generated itinerary takes the user-preferred attractions, visiting and stay time constraints, and transportation information into consideration. MyTripPlan presents the trip itinerary both in map and schedule list. The experiments show that the execution time for trip plan with fifty-six attractions in seven days requires about one second. Moreover, nineteen subjects were invited to evaluate the effectiveness of MyTripPlan. Most users were satisfied and gave excellent rating on the system performance.

我國已於2009年透過制定施行法的方式將兩公約內國法化，正式引進適足居住權，然而多年來嚴重違反本權利要求的迫遷案件依然不斷上演，衝擊人民基本權利與臺灣在國際社會上的人權信用甚鉅。由於司法部門係確認適足居住權定位並確保其實踐的關鍵角色，本文乃以居住議題相關的司法裁判為核心，探討在我國究應如何透過司法途徑建構及落實適足居住權。 經爬梳聯合國針對此議題作成的權威文件，本文整理出適足居住權的形成、發展、監督落實機制、內涵、以及締約國應負擔的國家義務等內容，勾勒出對我國而言尚屬陌生的適足居住權形貌。在我國採取接納說的一元論架構下，兩公約於經批准後即容納為我國法律體系的一部，其規範效力並非取決於《兩公約施行法》；屬強行國際法性質的人權條款具有憲法位階的高度，其餘則為法律位階，並得在系爭人權規定提升為基本人權層級後，與包含一般性意見在內的國際人權文件共同作為具體明確的違憲審查指標。而為了盡可能消弭經社文公約上的適足居住權規定與我國憲法基本權間的落差，本文檢驗了若干基本權條款，認為居住自由、遷徙自由、生存權、財產權、文化權及環境權可共同承接適足居住權的內涵，使適足居住權得以提升至憲法位階，作為一項獨立的基本權，並指出過往與居住議題相關的大法官解釋審查依據應有疏漏。 確立憲法層次的適足居住權後，本文全面檢視我國涉及適足居住權的裁判並深入分析其中六則個案，嘗試歸納我國司法部門看待及操作適足居住權的模式，再指出引進適足居住權的意義——適足居住權不因屬經社文權利即不具備可司法性，司法者毋寧應於審理裁判時妥適運用合憲、合公約的法律解釋方法，甚至在系爭個案為消極抵禦侵害、不涉有賴立法與行政兩大政治部門定奪的資源分配事宜時，賦予公約條文直接適用的可能性。若衝突明確，無法透過解釋方式排除國內法律與公約牴觸的疑義，大法官在釋憲時亦應充分衡量適足居住權的各該憲法規範依據。 本文最後並提醒，政治部門同樣必須承擔實踐適足居住權的國家義務，不論是與居住相關的法令及行政措施的檢討改進、抑或政策及法令的制定，均有待其積極作為，始能在實害發生前即充分滿足適足居住權的保障，避免事後救濟的緩不濟急。

論文摘要 台灣半導體產業協會（2005）對台灣主要IC公司營運狀況所做的調查統計結果所發表「台灣半導體產業對國家的貢獻」研究報告顯示：IC產業無論在產值、營運附加價值、創匯收入、投資、政府投資獲利、所帶動的週邊效益…等，都有穩定到持續成長之表現，為台灣深具競爭力之產業。在先進半導體製造技術進步之下，「智慧工廠自動化」技術成為半導體製造廠商的核心能力的重要部分。根據資策會市場情報中心的1998年分析研究，「智慧工廠自動化」系統技術創新屬於「系統整合」類型的軟體創新。 本研究主要採用文獻探討以及個案訪談作為主要的研究方法，先藉由文獻探討建立起論文整體之架構以及相關理論之說明定義所需探討之研究變項，之後再透過台灣半導體製造標竿企業的六個系統整合專案訪談加以實證。本研究以研究「系統整合專案類型」、「技術知識特質」、與「組織架構特質」對「系統整合創新平台」的關聯，來探討台灣半導體智慧工廠系統整合軟體開發的管理作為，說明所觀察現象的具體意義，以及背後的思考邏輯。而可得到以下初步之研究結論： 一、系統整合專案類型與技術知識特質 1.不同的系統整合專案類型，有不同的技術知識特質。製程發展攸關類型專案，技術知識的多元性較高。資訊系統改造類型專案，技術知識的內隱性較低、多元性較低、標準化程度較高、路徑相依程度較高。 2.製程發展攸關專案在不同階段可能因應技術開發標的不同，會有不同的技術知識特質。早期發展階段將現有的作業流程「自動化」，所以技術知識內隱性為較低。在後期發展階段以採用新技術使系統「智慧化」，所以技術知識內隱性為較高。 二、技術知識特質與系統整合的創新平台 3.系統整合專案的技術知識的內隱程度差異，使外部知識的來源有所差異。系統整合專案的技術知識的內隱程度愈低，外部知識的來源愈傾向專業廠商。系統整合專案的技術知識的內隱程度愈高，外部知識的來源愈傾向大學等研究機構。 4.系統整合專案的技術知識的多元程度愈高，使用者參與程度愈傾向「共同開發」。多元程度愈低，使用者參與程度愈傾向「交付模式或是隔牆交易」。 三、組織結構特質與系統整合的創新平台 5.台灣半導體製造業隨著組織正式化的程度提高，傾向將跨部門的整合溝通活動，予以正式的組織化。這些組織的成員也是來自各個知識領域。 6.在台灣半導體製造企業內的正式組織與臨時性的專案組織之間，選擇「虛擬組織」結構以吸收、創造、積蓄、與擴散重要的跨部門技術知識。 四、其他發現 7.整合跨部門知識領域來創造出新的知識，進而由新知識來創造出新的軟體系統。 8.製程發展攸關類型系統整合專案之技術知識內隱程度愈低，使用者需求定義書對於專案的成功就愈重要。反之，技術知識內隱程度愈高，使用者需求定義書對於專案的成功就愈不相關。 關鍵字：半導體製造、系統整合、智慧工廠自動化、技術知識特質、組織結構特質、創新平台 / Taiwan Semiconductor Industry Association (2005) delivered a report “The national contribution of Taiwan semiconductor industry”, which claimed that IC industry is very critical to Taiwan economic growth and a very competitive industry in the world. In 2004, Taiwan was the first in IC foundry industry with more than 70% market share, the second large cluster of IC design houses with market share 28.2%, and the third in the DRAM industry in the word. In recent years, “Intelligent Fab Automation” technology has become the crucial component of the core competence of nanotechnology IC manufacturing. Based on the software classification of 1998 Institute for Information Industry, “Intelligent fab automation” is one kind of “System Integration” computer software innovation. It includes the advanced Manufacturing Execution System (MES), Advanced Process Control (APC), Advanced Material Handling System (AMHS), equipment automation systems, Engineering Data Analysis (EDA), and etc. “Intelligent fab automation” builds up the proprietary manufacturing capability. This thesis attempts to take an exploratory study of the relationship between characteristics of system integration project, characteristics of technological knowledge, characteristics of organization structure, and innovation platform on the benchmark semiconductor company in Taiwan. This thesis adopts reference and case study as the main research approach. It sets up the thesis whole structure by reference and relevant theories to define the factors. Afterward, to demonstrate the thesis structure by interview six system integration software projects of that company. There are primary figures found in the thesis： 1.The relationship between characteristics of system integration projects and characteristics of technological knowledge a)Different kinds of system integration projects have different characteristics of technological knowledge. The manufacturing-process relevant system development projects associate with high degree of technology diversity. The IT system reengineering projects associate with low degree of technology diversity and manufacturing technology advance. b)The manufacturing-process relevant system development project consists of different development stages that have different technology development targets. In the early stage, the development target is procedure automation with codified technology knowledge. In the later stage, it turns to intelligent system with tacit technology knowledge. 2.The relationship between characteristics of technological knowledge and innovation platform a)Different kinds of system integration projects have different types of project organizations. The IT system reengineering projects tend to adopt the “Function Team” to operate, but the manufacturing-process relevant projects tend to adopt a team type between the “Heavyweight Team” and the “Lightweight Team”. b)The IT system reengineering projects are not different from the manufacturing-process relevant projects in their joint problem resolution ways. They both tend to adopt “Experiments and Prototypes”. Projects with higher degree of tacit technology knowledge tend more to adopt prototypes and experiments to resolve problems jointly. c)System integration project with codified technology knowledge tend to collaborate with professional software house. However, those projects with tacit technology knowledge tend to collaborate with research institutes, such as university labs. d)Projects with higher technology diversity require more the end-user management and IT management to conduct the project vision together, and project team will consists of more different kinds of skills. Project manager tends to hire a manager with T-type or A-type management skills. e)Degree of technology diversity determines degree of user engagement in development. Projects with high degree of technology diversity tend to engage user in the joint development mode. Projects with low degree of technology diversity tend to engage user in the “Offering Mode”. f)All project teams tend to share knowledge internally through the “project meeting” regularly. g)If there is no sound industry standard, Taiwan semiconductor manufacturing company tends to define its own internal standard in order to reduce development cost. 3.The relationship between characteristics of organization structure and innovation platform a)High degree of organization formalization associates with the effort to formalize the communication and coordination activities across organizations. b)High-Tech manufacturing company tends to establish the virtualized organization before a formalized organization to absorb, create, accumulate, and diffuse cross-function technology knowledge. c)High degree of organization formalization associates with “structural” intenal knowledge sharing sessions. 4.Others a)New technology knowledge development leads to new system development. b)URD (User Requirement Definition) document becomes less important for the new system development projects, which associate with tacit technology knowledge. So does for project success. There are primary recommendations for managers in the relevant high-tech manufacturing industries: a)Understand that characteristics of technology determine technology innovation behaviors. b)Develop the manufacturing-process relevant technogies in the step-by-step approach - “procedure standardization”, “procedure automation”, and “intelligent system”. c)Encourage prototyping and experiements. d)Practively develop leaders with diversed skills. e)Follow or build the internal technology standards. f)Establish the dedicated organization to absorb, create, accumulate, and diffuse cross-function technology knowledge. g)Choose the software development model carefully. Keywords: semiconductor manufacturing, system integration, intelligent fab automation, characteristics of technological knowledge, characteristics of organization structure, innovation platform

面臨到現今社會的激烈競爭，服務創新是應付此環境變化的趨勢之一，但大部分台灣的中小企業主並不知道如何將服務創新實踐在他們的企業中。另一方面，大部分中小企業主並不清楚什麼是服務創新，即使知道服務創新可以改善他們的事業，也缺乏實踐的勇氣。因此，為了改善以上的情況，本篇論文的主旨是引用動機理論來建構小客製化的小故事廣告來激勵中小企業主，並讓他們明白服務創新的好處且有勇氣去實踐。為了達到這個目標，我們使用機率擴展有限狀態機(Probabilistic Extended FSM)作為實踐的方法，利用Dramatica的故事元素和十種創新類型的元素並以三幕劇來建構故事架構，在整合中小企業主的相關資料形成完整的激勵故事。從該激勵故事中，中小企業主可以得到一些啟示，改善岌岌可危的業務以實現他們心中的理想。 / Service innovation is one of the tendencies to cope with the environmental change in the current fierce competition, but the most SMEs in Taiwan don’t know how to put service innovation into practice in their business. On the other hand, the most SMEs don’t know what service innovation is; however, even they know service innovation could rescue their poor business; they have no courage to do so. For these reasons which mentioned above, the aim of this research is to reference the motivation theory and try to generate the mini customized advertising-like to stimulate SMEs and let them know the advantage of service innovation and have confidence to do so. In order to achieve this goal, we use Probabilistic Extended FSM as the implementation approach to integrate the private information of our target SMEs with the story framework which is constituted by the three-act Structure including the Dramatica elements and the elements of ten types of innovation. By this kind of stimulating mini customized advertising-like story, the SMEs could get some enlightenment to ameliorate the precarious business to achieve the ideal of their mind.