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雲端運算運用的創業計畫 / Business plan for cloud computing service in Taiwan陳正德, Chen, Steven Unknown Date (has links)
雲端運算運用的創業計畫 / Cloud Computing has become a hot topic in Information Technology (IT) industry recently. This business plan will cover an overview of Cloud Computing Service with attributes and service categories. It also includes some concerns that were raised by experts.
Industry analysis thinks it will be the next big thing. IT industry will soon be transformed by this evolution. Author has done some researches on the worldwide market acceptance on the idea of Cloud Computing Service. Specifically, Taiwan market is also evaluated since primary targeted customer is Taiwan SMB.
After the market research is completed, SWOT analysis is done to identify strength, weakness, opportunity, and threat. Finally, four Cloud Services are created and customized to meet the needs of local market. Revenue forecast is proven the business is profitable.
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台灣資通訊業者因應雲端運算之發展策略 / Development strategy for Taiwanese ICT firms in the presence of cloud computing孫烱煌 Unknown Date (has links)
近年來雲端運算已成為全球資訊與通訊科技產業重要的發展趨勢和議題,台灣過去在資通訊產業價值鏈中一直扮演著硬體製造代工的重要角色,是全球資通訊產業發展分工與資源整合不可或缺的重要一環。雲端運算將藉由各種類型的端末設備(如個人電腦、智慧手機及平板電腦等裝置),透過網路連接遠端的資料中心,連結整合並使用各項資訊服務。未來企業機房建置與伺服器,甚至個人電腦的升級將不再具有如今日的大量需求。原本毛利率就已不高的台灣資通訊代工業,勢必面臨訂單減少、業績衰退的衝擊。本研究將就台灣資通訊業者,在雲端運算產業群聚效應尚未形成之前,如何在既有政府政策、網通基礎建設下,就企業在產業相對位置,採取最適之優勢競爭策略,來做為進入及因應雲端運算發展趨勢之企業策略做探討。 / Clouding computing has recently become a developing trend and key concern in IT and telecommunication sectors worldwide. Taiwan enterprises, used to be important hardware manufactures via OEM/ODM business model in these value chains, continue to be critical in the all segments of worldwide resources integration.
Cloud computing will take advantage of all terminal devices, including PC, smart phone and tablet computer, to access all information in the cyber space via the integrated service of distant data centers.
The expected demands for the setup of IT rooms and upgrade of servers and PC are decreasing. Accordingly, Taiwan IT OEM/ODM companies with thin gross margin will suffer from the impact of reducing orders and declining profit.
This research studies the strategies of all Taiwanese ICT firms in different subsectors, before the cluster formation of related participants, to join in and deal with the development of cloud computing with the government’s current policies and infrastructure.
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雲端儲存服務的發展與未來: 個案分析 / The Development and Future of Cloud Storage Service: A Case Study端木偉葶 Unknown Date (has links)
雲端儲存是指將資料儲存在網路空間,而非儲存在實體伺服器中,通常是將資料儲存在第三方代管的虛擬伺服器上。提供雲端儲存服務的企業(例如:Amazon、Google),其商業模式為提供租賃的儲存空間,依顧客需求按實際使用空間計價。使用者可依需求隨時擴充儲存空間,相較於傳統實體儲存設備更具彈性。
了解雲端儲存之前,會先介紹什麼是雲端運算、其基本特徵、服務模式和部屬模式,再提到雲端運算目前主要營運廠商,內含雲端儲存服務廠商。為了研究雲端儲存服務的發展與未來,除匯整國內外研究報告意見外,並以實際訪談兩位該領域專家,希望能針對該主題作深入的研究與探討。
台灣雲端運算產業較偏重於IaaS基礎建設應用為主軸。未來台灣業者除了軟體技術持續精進外,也應加重與SaaS軟體廠商的合作,發展成整體解決方案系統(Total solution),以開拓此領域之市場商機。台灣廠商雖然在雲端儲存產業鏈上各自佔有一席之地,但由於多為專業分工的代工業,因此只能切入某一個層面的利基市場(niche market)。
並輔以個案公司-D公司、廣達、鴻海和國外競爭者VMware,觀察四家企業從事雲端儲存服務的策略。現在雲端儲存廠商無不加快在市場布局,考量競爭態勢,本論文以D公司角度建議該公司在雲端儲存產品的發展策略。
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銀行行動商務與雲端化結合之探討 / A study on the combination of mobile commerce in banking and cloud computing狄景力 Unknown Date (has links)
研究機構 Gartner 於2010 年10 月評選出未來一年的十大策略科
技與趨勢供企業作為策略擬定時的重要參考。Gartner 所謂的策略科
技,指的是非常具有潛力的科技,能在未來三年明顯的影響企業。而
今年選出的十大策略科技第一名就是:雲端運算(Cloud Computing)。
另外根據 Gartner 的統計,2011 年第一季全球手機終端銷售量達
到4 億2,780 萬支,較上年同季成長19%。智慧型手機的市場表現持
續勝過其他行動通訊裝置,近來競爭日趨激烈的中階智慧型手機市場
將帶動智慧型手機更為普及,並加速此一趨勢。此可以看出,這種新
一代智慧行動裝置已深深的影響我們的日常生活。
目前,我們算是處在新一代智慧行動裝置與雲端運算發展的初世
代,但這些新的技術和概念正逐步影響人類的生活方式與改變企業的
未來發展。面對這些重大的外在競爭條件改變,本研究試圖探討一向
保守的銀行業是否有採用雲端運算或服務的意願?若有意願,那銀行
業會偏好運用私有雲、公有雲或是混合雲呢?又如果有一個好的公有
雲端服務概念,銀行業會考慮加入或利用這樣的公有雲嗎?是否會基
於智慧型手機的熱銷與普及,慎重考慮將智慧手機行動銀行這樣的服
務與公有雲端服務結合等問題。
本研究主要係針對雲端運算的發展現況及在銀行業的實務應用
趨勢作一深入分析,並透過與八位銀行業界高階資訊主管的深入訪
談,探討保守的金融服務業是否有採用行動化與雲端化結合之智慧手
機行動銀行雲端服務之可行性。
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銀行業於雲端金融服務之研究 / The Research of the Cloud Financial Services in the Bank.蔡育呈 Unknown Date (has links)
網際網路的應用發展與創新技科的迅速演進,早已經觸動傳統銀行產業的變革,我們現在所面臨的局面,其實就是一場現代科技與傳統金融業之間的大競賽,誰能跑得比較快,誰就能取得領先地位。
傳統的銀行產業已經無法招架滾滾而來的科技洪流,必須跟隨時代的脈絡與進步才能發展出創新思維與作法。從另一個角度審視,科技的發展確實能夠從客戶的角度慢慢削弱傳統金融服務業的供應鏈,所以銀行產業勢必要正視目前趨勢,與時俱進,否則,不斷精進的高科技變革將有可能會對傳統金融業帶來毀滅性的衝擊。
本論文主要研究的就是銀行業面對雲端科技對於消費性金融服務之影響,從眾多的文獻資料與研究報告中發現,雲端科技將會徹底改變我們的生活型態,另一方面,雲端科技所帶來的商機也將會是無止盡的。
「雲端」是一種新型態的科技,會慢慢地影響民眾的生活方式,因為高科技的進步會讓生活更加的便利與舒適,民眾只要透過任一行動終端裝置設備,如智慧型手機、平板電腦等,就能隨時隨地享受科技所帶來的便捷性與驚喜感,這也將代表著無所不在的雲端服務已從冰冷的金融交易中擴散到日常生活中。
然而,雲端科技發展之速、影響之深,將為這世界帶來極大的改變,由於研究者本身服務於銀行產業,深深感受到科技創新帶給銀行業之衝擊與蛻變無遠弗屆,不僅改變了銀行本業之經營計畫、行銷策略、財務結構、系統開發、支付金流與服務品質,更引導銀行業發展出許多的創新金融服務與商品。
研究者從本研究一開始的文獻探討與論述,甚至於構思創新金融服務的發展與結論引導,在在顯示著面對雲端科技的發展,對於銀行業雖然造成了無比的衝擊,但是,也因應雲端運算的強大功能,伴隨而來的龐大市場商機,身為銀行業者必須立即把握這難得的機會,開疆闢土,當個先行者,搶建創新業務,發展新型資訊,以擴大市場占有率。
有鑑於此,研究者仍進一步探討面對雲端科技所衍生的安全問題顧慮,評估銀行業在開拓業務的情勢下,還需考慮哪些內外因素與限制。畢竟在雲端的時代中,消費者只要一台端末設備就可以蒐集與使用相當多的資訊,更快速地執行所有的業務與交易,然後慢慢將行銷與商品帶進遊戲化趨勢,好讓即時互動與驚喜趣味快速成為未來的行銷主流。
此外,銀行業長久以來所運作的各項金融服務、經營策略與營運模式,是否會帶來不一樣的轉變與影響,而這些轉變與影響又將會促使銀行業帶來何種變革刺激,或是引進哪些創新開拓的機會,這些都是值得深究探討的。
本研究論文是從銀行業的角度發展,去構思創新的金融服務計畫,於是,研究者提出了「雲端生活理財」以及「未來銀行」的理念與做法,同時也整理出七個研究結論供銀行業者參考運用。
最後,為求後續之研究,研究者更是提出了以下四大建議或議題:1.雲端環境錯綜複雜,穩定性及交易資料安全性仍待考驗;2.尚無明確的法令規範,且實際效益難以量化;3.將技術挑戰變成商機,改變經營模式增加創新機會;4.走在資訊前端,積極開拓金融服務平台。
因應雲端科技的發展,傳統的銀行業將面臨非金融業者的挑戰以及轉型為未來銀行之趨勢,畢竟科技與競爭環環相扣、相輔相成,銀行業唯有進步改變才能在未來科技領域中佔有一席之地,進而順勢發展創新金融業務。因為,未來銀行有其無比創新的潛力、未來銀行有其寬廣遠大的想像空間、未來銀行有著引導社會進步的強烈動力。
未來,客戶在哪裡,銀行就在哪裡;客戶在哪裡,科技就在那裡;客戶在哪裡,便利就在哪裡;客戶在哪裡,驚奇就在哪裡;未來在哪裡,科技就在哪裡。
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證券交易系統的雲端應用 / Cloud Application of Securities Trading System馬家驩 Unknown Date (has links)
「雲端運算」(Cloud Computing)是目前最熱門的科技議題,本研究是以證券商內部使用證券交易系統的角度,探討運用雲端運算,降低證券交易系統營運成本、提升證券交易效率的可行性分析。
本研究運用雲端運算衍生出三種服務類型,基礎設施即服務
(Infrastructure-as-a- Service, IaaS)、平台即服務(Platform-as-a-Service, PaaS)、軟體即服務(Software- as-a-Service, SaaS),思考於雲端建構「證券交易服務系統」,提供全體證券業者服務全體投資人使用。
臺灣證券交易所因新商品引進及與國際接軌,須不斷的變革與創新,證券業者亦須不斷的投入資源,建置IT設備及開發系統因應,亦造成了資源的重覆投資及浪費,本研究探討雲端運算應用於證券交易系統,考量在不影響客戶交易習慣下,將現有交易系統建制於雲端,再比較雲端前後證券交易效率,並估算證券交易服務系統雲端後可產生的成本降低,於雲端建構「證券交易服務系統」,應可滿足證券業者需求,更可利用雲端平台即服務 (Platform-as-a-Service,PaaS),創新商業模式。
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系統整合商T公司於雲端運算趨勢之商機及因應策略 / Making cloud computing new business models and market strategy for T company邱明雄, Chiou, Shafer Unknown Date (has links)
雲端運算帶來商機,同時也產生經營挑戰,各種雲端服務於眾說紛[雲]或各自表述的狀況下,從界定雲端服務內容、產業分析、科技發展、產品生命週期、新市場機會及個案公司營運…等方向探討後,提出系統整合商T公司如何有方法來選擇新市場機會,及明確的定位其因應雲端的策略。
協助T公司持續於競爭的產業鏈下,以白地策略來分辨新市場機會及提出可能的雲端運算新商業模式建議。 / Cloud computing brings not only business opportunities but also managerial challenges. All kinds of cloud computing vary in defining the cloud service, industry analysis, technology development, production life cycle, new market opportunities, T company business direction …and etc. By considering all topics, we will provide a system solution to assist
T company locating the stand, making cloud market strategy, and finding their way in a right direction.
Under keen challenges from the supply chain and apply white space strategy, we will continuously assist T company discovering new market opportunities and providing suggestions for new business models with potential cloud computing.
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論我國導入貿易雲之資訊安全風險暨法規因應 / The study of information security risks and related legal instruments on the cloud computing of international trade董玉潔, Tung, Yu Chieh Unknown Date (has links)
近年來,雲端運算成為我國貿易商理想的電子商務模式。雲端運算基本概念為將資訊和資源集中存放在「雲」上,透過網路服務提供資源,幫助企業提升效率、降低運籌成本。然而,雲端運算的原理造成使用者將資訊存放在網路之某處,使用者無法直接控制其資料,進而衍生出資訊安全之疑慮。也因此,當企業決定是否導入雲端運算時,往往將資訊安全納入考量。若欲鼓勵我國貿易商導入雲端運算,分析資訊安全風險、了解如何管理這類風險,係有其必要性。
本研究主要目的,係為我國貿易商提供較清晰之雲端運算資訊安全分析,包含雲端運算可能之資訊安全風險,以及管理這些風險的方式。依本研究比較分析之結果,雲端運算資訊安全風險與其他電腦或網路產品、服務之資訊安全風險類似,並可透過技術、管理與法律以降低風險。然而資訊安全風險無法被完全去除,在此情況下,貿易商宜透過契約保障其資訊本身、以及相關權利。 / In recent years, cloud computing has become an ideal way for most Taiwanese trading companies to adopt e-commerce. The basic model of cloud computing is to provide resource in the form of internet service. By centralizing data and resource onto “the cloud”, cloud computing helps companies to improve efficiency with lower budget. However, this approach raises concern about information security, for users’ data will be stored in the internet, rather than being directly controlled by the users. Due to this fact, companies tend to take information security into consideration before moving to the cloud. To encourage Taiwanese trading companies, analyzing and learning how to manage the information security risks are rather necessary.
This research aims to provide a clearer view of the information security to Taiwanese trading companies, including the possible information security risks and the ways to manage these risks. Through comparison and analysis, we conclude that the information security risks of cloud computing and of other computer or internet products or service are similar, and these risks can be reduced by technical methods, management and laws. However, these risks cannot be removed, and in this situation, trading companies are suggested to protect their data and their rights via contracts.
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雲端產業的策略行銷剖析:以IBM及HPQ為例 / Cloud computing industry strategic marketing analysis:IBM and HPQ study吳宙穎, Wu, Chou Ying Unknown Date (has links)
計算、儲存與傳輸技術自60年代就一直引領資通訊科技(Information and Communication Technology;ICT)產業的發展,隨著ICT技術不斷的創新與擴散,現今ICT產品已經廣泛溶入人類的經濟和社會生活中。近年來,ICT產業已成為全球最具活力、規模最大的產業之一。可預期的未來,資通訊科技將會是牽動全球經濟發展最重要的產業技術。
台灣資通訊產業製造鏈相當完整,但是在全球ICT產業供應鏈的分工體系中大部份偏重在專業代工領域。面臨代工利潤的下滑,台灣ICT代工產業的前景已亮起嚴重的警訊。台灣產業在提供雲端運算服務的起步較晚,雲端運算服務市場的後進者如何從以ICT代工產業的角色轉進高附加價值的雲端運算服務市場,探討雲端運算服務市場的先行領導者之策略佈局將是相關後進者值得研究的議題。本研究將從通訊科技及電腦技術的演進來探究ICT提供雲端運算服務的本質,並藉由分析提供雲端運算服務之市場領導廠的策略佈局,探討初入雲端運算產業的後進者可行的佈局方向。藉此,希望能有助於雲端運算產業後進者對雲端運算服務更進一步的理解,並有助於ICT代工相關業者能在既有的技術下釐定發展策略,朝高附加價值雲端運算服務的方向邁進。
此外,台灣ICT硬體代工產業多年來因專注於製造的專業,對買者需求面資訊的探討不多,亦較忽視對客戶的售後支援與服務等的專業。對雲端服務市場而言,買者的需求是業者能否提供完善雲端服務的最重要資訊。對提供雲端服務者而言,目前企業大多已疲於追求外顯成本的效益(Cost Down),對於釐定整體行銷策略的努力則稍有些不足。本研究將從策略行銷中4C分析理論出發,針對雲端運算買者的觀點與看法,提出雲端服務供應企業較為完整的行銷策略分析。研究中也將藉由4C策略行銷的資訊搜集、道德危機、及專屬陷入資產之成本分析,來分析一般企業較為忽略的內顯成本。文中並進一步探討如何使用策略行銷4C的理論,來探究雲端服務供應企業是否進入雲端市場之決策參考的基礎。
本研究將探討全球大廠IBM與HPQ公司從硬體開發轉型至雲端服務的策略與過程,提供雲端運算服務後進業者的參考,藉此希望能協助企業有方向性與策略性的在未來雲端運算市場中佔有商機,擺脫長久低利代工的命運。相信,本研究之成果將可為企業未來發展全球化雲端服務的經營企圖,建立紮實的研究基礎。 / Computing, storage and communication technology keep leading Information and Communication Technology (ICT) development since 1960. Due to the innovation and diffusion of ICT, the ICT products have broadly dissolved in our economic and social life. Recently, ICT industry has already become the most vigorous and largest one in the world. In future, ICT is anticipated to be the most important technology, which keeps affecting the global economy development.
Taiwan’s supply chain for the ICT industry overall is quite intact, but the majority corporates are focus on the OEM/ODM roles. For the gradually reduced profit got as playing the OEM/ODM’s roles in the ICT industry supply chain, Taiwan’s enterprises have sensed the warning message for their perspect due to the low profit return. Comparing with other countries, Taiwan’s industry entering the cloud computing industry is late. As one of the new comer for the cloud computing service industry, knowing how to transform the current ICT role (OEM/ODM) to be one of the high-value-added cloud computing service players, the leading enterprise’s strategic planning history will be a good cases study for those late new comers.
This research starts from the technology history study of ICT to find out the essence of the cloud computing service, and also by studying the strategic planning of the cloud computing service market leaders to provide the proper strategic planning suggestion for the new comers. Look forwarding this research to help the new comers of the cloud computing industry to catch more global business management idea about this industry, and also can help the current ICT players based on what they owned competence to well plan the strategy for marching towards the higher-value-added clouds computing service industries.
Moreover, in the past, for most of the ICT corporates for years are more focusing on the manufactureing compenetence than pre-study the buyers’ needs, and also focusing on the product launch than pays the needed efforts on watching the after-market needed sustaining activities. For the cloud computing service market, due to catch the buyer’s need will be crical and decides whether a supplier can provide the needed services or not. For years, most of the suppliers are more focusing on the cost-down activities than with less strategic planning approach method for the market. This research will base on the strategic marking 4C theory, from the buyer’s view of points, to provide the corporation more complete strategic marking analysis foundation. This research will also from the strategic marketing 4C analysis coverd topics: information collection, normal hazard, asset specificity cost point of view to study most the corporation neglect the hidden exchange costs. It will also go further study by using the strategic marketing analysis 4C theory to practice the decision making criteria as a method for a corporation evaluating whether to enter the cloud computing service market business or not.
This research will do the case study of two global corporations, IBM and HPQ. Their strategic planning and the transformation from the hardware developers to be the cloud service suppliers are closer than others for those hardware makers planning entering the cloud computing business to reference. Look forward this research assisting certain enterprises directionally and strategically get the cloud computing business and get rid of the destiny for running the low-profit business as the OEM/ODM roles. Believe the result of research can bring the different view and needed foundation for Taiwan’s enterprises to develop their strategic business plan for entering the cloud computing business.
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評估產業之雲端準備度 / Assessing Cloud Readiness in Enterprises車育賢 Unknown Date (has links)
近年來雲端運算逐漸盛行且其已被許多企業採用,雲端運算所帶來的好處包含提供更好的連結、企業不同廠的無間隙合作,進而提高生產效率。透過現存論文的研究,我們發現企業導入雲端運算與使其和企業內企業流程成功結合為兩大企業成功的因素。然而,要如何導入與對雲端運算加以控制卻很少在現存論文中談及,更遑論企業在導入雲端前該做哪些準備等議題。本研究也透過文獻的探討提出兩個研究面向(管理面與科技面),文獻探討也發現,此兩面向為企業選擇導入公有雲或是私有雲的主因。再者,本研究提出兩個討論面向的同時,也與現存的雲端服務供應商討論此兩面向,希望能讓兩面向更加符合現存雲端狀況。根據這兩面向的基礎,本研究在此兩大面向下提出許多因素來探討企業導入雲端的準備度。本研究也進一步透過問卷的方式訪問現存有採用或是導入雲端的企業,問卷內容涵蓋上述提到的兩面向,進而透過所收集的資料之分析來探討真正影響雲端導入成功與否的因素是否與研究所提出的假設符合。研究結果發現,虛擬化與IT建設的有無與完善程度對於私有雲的導入成功與否有正向關係。而研究結果也指出,公有雲與私有雲兩種型態的雲端也有相互的關係。 / Cloud computing has been dedicated to providing several benefits, such as better connectivity and seemingly seamless cooperation between different plants, that improve firm performance. Previous research maintains that introducing cloud computing and combining it with companies’ processes are two of the prime factors that lead companies to success; however, the manner of implementing this technology and exerting control over it are rarely discussed, especially with regard to the preparation before a company’s official launch of cloud computing. A literature review enables us to propose two dimensions—technological and managerial concerns—of factors driving companies to introduce cloud computing through both private and public clouds. Moreover, after proposing the two dimensions, we examine them by conducting interviews with several companies in the hopes of making these dimensions more applicable and pragmatic in business. Because the purpose of this research is to prepare companies to implement cloud computing, we design a questionnaire based on the dimensions and undertake a survey with several companies that have implemented cloud computing to determine the underlying factors influencing the performance of cloud computing. The results of this research show that both of the virtualization and IT infrastructure readiness factors have positive impacts on private clouds, and the results also indicate a relationship between public and private clouds, which means companies that have adopted public clouds are more likely to succeed in adopting private clouds.
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