The aim of this essay is to examine fan culture’s role in Swedish public libraries. I have interviewed, via email, six librarians who encounter and use fan culture in their daily work. The theoretical elements of my essay are based on a modified set of theories by Dorte Skot-Hansen that identifies six ideal types of cultural political rationalities. My study reveals that fan culture is used in Swedish libraries as a tool in increasing user participation in library activities. As a tool it is used first and foremost to attract young people to the library and to present the library as an environment that is welcoming to all cultures and all kinds of users. Interview responses suggest that there is a high demand for events connected to certain types of fan culture. I also draw the conclusion that the use of fan culture in a public library setting is facilitated by the interactiveness afforded by Library 2.0 tools.

The aim of this thesis is to investigate how libraries use thetools and ideas from library 2.0 in their reading promotionwork. We also want to include how librarians motivate thisuse and whatever merits and faults they encounter. We haveperformed document studies and interviews which we thenanalyzed with qualitative content analysis. Our theoreticframework in this study which we also used as a part of ourcoding scheme in the analysis was a model over the conceptlibrary 2.0 developed by Holmberg, Huvila, Kronquist-Bergand Widén-Wulff. This model describes seven aspects oflibrary 2.0 which is users, participation, library and libraryservice, web and web 2.0, social aspects, technology andinteractivity. We can see that there is a multitude of toolsthat can be connected to library 2.0 and reading promotionbeing used by the libraries we investigated. The library toolswe found most relevant for our study where blogs, useradvice, catalogue and chat. Even if the libraries could offerthese tools there were widespread issues with low userparticipation. We think this may remove the possibilities forthe tools. The web sites with high user participation had astrong focus on the social aspect among the users andlibrarians. We think this may be of importance but requirefurther research. / Program: Bibliotekarie

Bill Kovach y Tom Rosenstiel narran un hecho que aconteció en Swidnik, Polonia, en 1981. Los habitantes de dicha localidad protagonizaron una singular protesta contra la censura que había impuesto el gobierno militar a los medios de comunicación. La protesta consistía en sacar a sus perros a pasear. Todas las tardes a las siete y media, los parques eran invadidos por las mascotas de los pueblerinos como símbolo de rechazo a la versión de la verdad que pretendía impartir el gobierno militar. En esta nueva era, ¿dónde paseamos a los perros? Hasta el siglo XX, las noticias eran elegidas y categorizadas por un grupo pequeño de personas que decidían qué era publicable y qué no. Pero en este nuevo siglo la situación es distinta: las noticias no solo se producen en el ámbito periodístico sino también en el individual. Ahora, cualquier ciudadano puede publicar información noticiosa y/o de interés sin necesidad de ser periodista. Cada uno es, de cierta forma y con las herramientas adecuadas, un medio de comunicación, y puede dar a conocer determinado contenido, sin recurrir a los medios tradicionales- aunque quizá no con el mismo alcance de un canal de televisión. / Tesis

With the advent of a range of social networks, librarians all over the world have startedto ask themselves how this new technology can be used as a way to market theirlibraries. Today's information websites and search engines are difficult competitors forlibraries and information centers, and are forcing traditional information institutions tomarket themselves in new ways.Marketing theories have traditionally concerned themselves with money transactionsand marketing of specific services and/or products. Relationship marketing theories, onthe other hand, focus more on the relationship between the customer and the companythat produces the product or service. These two parties are seen as co-producers, andrelationship marketing theories tend to focus more on a win-win situation, than on thecompany gaining power of the customer. The relationship is the important thing, and thetheories concentrate to a great extent on how to nourish these relationships.This paper is a discussion about whether Facebook as a social network is a usable toolfor library marketing. Since both libraries and social networks are all aboutrelationships, we chose to make use of a relationship marketing theory to investigatethis. This theory was Evert Gummesson's theory about the most important relationshipsin marketing.The literature we have used in our analysis shows different meanings when it comes tohow to best, if at all, market a library on Facebook. The conclusion is that there is notone correct answer and every different library has to explore what is best for them. / Program: Bibliotekarie

Diplomová práce zkoumá možnosti využití XSLT 2.0 při zpracování Topic Maps. Cílem je popsat výhody spojení XSLT a Topic Maps v prostředí webu. Popsány jsou všechny související technologie, zejména: TMAPI, XSLT, XPath a XML formát pro uložení map témat XTM. Pro ověření možností je vytvořeno rozhraní v XSLT 2.0, které je obdobou TMAPI rozhraní. Zároveň je vytvořena ukázková šablona využívající toto rozhraní, která umožňuje převod XTM do HTML. Zjištěno bylo, že spojení těchto technologií je pro prostředí webu vhodné.

Tese de mestrado. Multimédia. Faculdade de Engenharia. Universidade do Porto. 2010

Documento confidencial. Não pode ser disponibilizado para consulta / Tese de mestrado. Multimédia. Faculdade de Engenharia. Universidade do Porto, Universidade de Aveiro. 2009

Estágio realizado na Business Net Partners - e orientado pelo Dipl.-Wi.-Ing. Christian Schwarzkopf / Tese de mestrado integrado. Engenharia Industrial e Gestão. Faculdade de Engenharia. Universidade do Porto. 2012

L'arrivée du web permis l'émergence de nombreux projets non marchands : Libres, ouverts ou Open Source, ces créations ne fondent pas leur valeur sur la rareté mais au contraire sur leur ouverture et leur foisonnement. De plus, ces projets n'émanent pas d'entreprises, mais d'organisations en apparence informelles qui ne vendent pas de produit mais proposent de s'investir dans un projet. L'objectif de notre thèse est de proposer un cadre méthodologique permettant l'évaluation de la valeur des produits et des projets non marchands. Nous étudions la valeur, le phénomène technologique puis les outils de partage. Puis nous étudions les méthodes de recueil et de traitement des données. Enfin, nous nous penchons sur les méthodes d'évaluation de l'immatériel. Cette recherche nous permet de proposer un modèle d'évaluation de la valeur des projets non marchands de l'ère du web. Nous nous appuyons sur deux axes : l'attractivité et la pérennité et nous définissons 18 critères d'évaluation ainsi que qu'une échelle de pondération permettant de définir un graphique radial multi-critères permettant l'aide au choix. Notre modèle se destine au grand public souhaitant s'investir dans un projet.

The aim of this thesis is to find out how users and libraries are constructed at public library websites in Sweden from a Web 2.0 perspective. We discuss the development of public libraries in Swedish history and the change from an system oriented perspective to a individual oriented perspective and how these perspectives correspond to needs of the library user. We also discuss the concept of web 2.0 and library 2.0. These concepts are open for different interpretations. Some writers believe that web 2.0 and library 2.0 is something radically new and that it will change the public libraries, while other writers claim that these concepts is just a marketing plan. Library 2.0 can roughly be explained as Web 2.0 functions and concepts translated into the library field. The method we use for this study is discourse analysis and a case study on two public library websites. The result shows us that users are constructed at the library website to be active, committed and interested. The library is constructed to be a meeting point for the community and to the citizen. We also conclude that the argument of web 2.0 and the democratic aspect is questionable. The libraries dictate rules for their websites which frames and limits the user interaction.