Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2016-10-05T14:04:06Z No. of bitstreams: 1 2011 - Pedro Paulo Oliveira.pdf: 855841 bytes, checksum: 8daca2855c71433426197e9c804784e6 (MD5) / Made available in DSpace on 2016-10-05T14:04:06Z (GMT). No. of bitstreams: 1 2011 - Pedro Paulo Oliveira.pdf: 855841 bytes, checksum: 8daca2855c71433426197e9c804784e6 (MD5) Previous issue date: 2011-06-30 / Secretaria de Educa??o Profissional e Tecnologica - Setec/MEC. / Social Representations are structures of individual knowledge that are shared and that enable a group understand the reality, to maintain their integrity and support their practices. This work had the purpose to know the Social Representations of Cacha?a and its relationship with the consumption of alcohol for students in the course of Technology in the Production of Cacha?a of Federal Institute of the North of Minas Gerais (IFNM) -Campus Salinas. Using the diagnosis of factors that had motivated these young people for this college course, to identifying if the consumption and the conceptions about cacha?a at these young people were affected by this college course, as well as the factors that the students has related for to drinking cacha?a as: occasions, friendship, the correlation with the family habits, the risks to health and social problems. The research was carried out in IFNMG, in the year 2010, with forty-eight students in the upper course of Technology in the Production of Cacha?a. It was consisted of three stages: 1- socioeconomic characteristics of students, with structured questions; 2- Evaluation of the knowledge of the students about cacha?a that understood the use of a Likert scale of five points; 3- Social representation of the cacha?a with roadmap built with open-ended questions, in order to encourage the discourse, and the interviews were recorded, transcribed and analyzed by technique of the Collective Subject Discourse, on the basis of the theory of Social Representations, using the software Qualiquantisoft. Thus, it was found that the universe of the students presents a predominance of women (62.5 %) and the age range of 18 to 21 years old (56.2 % ). The majority (87 % ), concluded the middle school at a public school in regular course (90 %) and are living in an urban area (81 %) in the city of Salinas (86 % ). On the social representations for the consumption of alcohol, the students have attitudes predominantly unfavorable to the consumption of alcoholic beverages; they hadn't believe that the young people has drunk alcohol for "to feel sad or annoying" or "feel more integrated and identified with their group"; the motivation more favorable on the consumption of alcoholic beverages were "to relax or calm down the nerves" and "to feel more adults". In terms of Knowledge and Beliefs, the students believe that alcohol can cause physical dependence" and the consumption of cacha?a "helps to unwind/ encourage". It was verifie that the social representations of students about the properties and the consumption of alcoholic beverage and cacha?a, presents a great level of information and they has attitudes predominantly negative in relation to alcohol consumption. The representation to the attraction of the cacha?a from Salinas, it was found that "The fame of the cacha?a and the city" as the most prevalent among the answers. Therefore, for these students, the biggest attraction of cacha?a of Salinas maintains a direct correlation with the marketing that has been attributed to the cacha?a this region. However, they have believed on the factors of quality of the cacha?a once they showed an expressive representation in the categories involved in the production and quality as: "sensory attributes", "quality" and "manufacture craft". / As Representa??es Sociais s?o estruturas de conhecimento individuais, compartilhadas, que permitem a um grupo entender uma realidade, manter sua integridade, direcionar e fundamentar suas pr?ticas. Esta pesquisa teve como prop?sito conhecer as Representa??es Sociais da Cacha?a e a sua rela??o com o consumo de ?lcool para alunos do curso superior Tecn?logo em Produ??o de Cacha?a do no Instituto Federal do Norte de Minas Gerais (IFNM)-Campus Salinas, atrav?s do diagn?stico dos fatores que motivaram o ingresso desses jovens neste curso; identificando se o consumo de e as concep??es sobre cacha?a pelos jovens foram afetados pelo seu ingresso no curso, bem como os fatores que os alunos relacionam com ato de beber cacha?a como: ocasi?es, companhias, a correla??o com os h?bitos familiares, os riscos ? sa?de e problemas sociais. A pesquisa foi realizada no IFNMG, no ano de 2010, com quarenta e oito alunos do curso superior de Tecnologia em Produ??o de Cacha?a e consistiu de tr?s etapas: 1-a caracteriza??o socioecon?mica dos discentes com um roteiro estruturado; 2-a avalia??o do conhecimento dos alunos sobre cacha?a que compreendeu a utiliza??o de uma escala do tipo Likert de cinco pontos; 3- a pesquisa de representa??o social da cacha?a com roteiro constru?do com quest?es abertas, a fim de incentivar o discurso, sendo os discursos gravados, transcritos e analisados pela t?cnica do Discurso do Sujeito Coletivo, com base na teoria das Representa??es Sociais, utilizando o software Qualiquantisoft. Assim, verificou-se que o universo dos sujeitos do presente estudo apresenta um predom?nio de mulheres (62,5%) e a faixa et?ria de 18 a 21 anos de idade (56,2%). A sua maioria (87%), concluiu o ensino m?dio em escola p?blica, em curso regular (90%) e s?o residentes em ?rea urbana (81%) no munic?pio de Salinas (86%). Nas representa??es sociais sobre o consumo de ?lcool, os sujeitos desta pesquisa apresentam atitudes predominantemente desfavor?veis ao consumo de bebidas alco?licas; n?o acreditam que os jovens bebam por ?se sentirem tristes ou aborrecidos? ou para ?se sentirem mais integrados e identificados com o seu grupo?; as motiva??es mais favor?veis sobre o consumo de bebida alco?lica foram ?para relaxar ou acalmar os nervos? e ?para se sentirem mais adultos?. Quanto ao Conhecimento e Cren?as eles acreditam que o ?lcool ?pode causar depend?ncia f?sica? e o consumo de cacha?a ?ajuda a descontrair/ desinibir?.

Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2016-10-07T12:14:18Z No. of bitstreams: 1 2011- Carla Eugenia Fonseca da Silva Marques de Nobrega.pdf: 1224808 bytes, checksum: 7065419e23f8d069be020ad6b71a0b89 (MD5) / Made available in DSpace on 2016-10-07T12:14:18Z (GMT). No. of bitstreams: 1 2011- Carla Eugenia Fonseca da Silva Marques de Nobrega.pdf: 1224808 bytes, checksum: 7065419e23f8d069be020ad6b71a0b89 (MD5) Previous issue date: 2011-09-29 / The present work is the result of a survey conducted the Campus Vitoria de Santo Ant?o of the Federal Institute of Education, Science and Technology of Pernambuco. Our research aimed to analyze whether the current selection process of students conducted by the Campus Vitoria de Santo Ant?o constitutes a policy of inclusion. In recent years, initiatives are being taken to allow access to education and ensure the permanence at school of the poor and offering them a quality education from early childhood education to higher education. The Campus Vitoria de Santo Ant?o of the Federal Institute of Pernambuco proposed, in 2006, changes in its selection process with the intention of promoting social inclusion on the new directions taken by the Vocational Education, to democratize access to their courses and bring inside the rural population for which the Agrotechnical Schools were created. We used as instruments for data collection interviews, questionnaires, surveys of documentary and bibliography material, with the main subject of the graduates of that course of Agricultural Campus in 2010 in order to identify the reasons that led them to choose the school and intended course. We interviewed, too, the servers involved in the various selection processes to understand how was being understood and applied the concept of social inclusion in different stages of the selection process of the school. We also performed a reading of literature pertinent to the dissertation topic, so we can contextualize our work and theoretical basis. The results showed us that are possible make a different selection process of the traditional college entrance exam, and thus enable the entry of young people from disadvantaged sections, giving them access to quality education and ensuring their stay in school. We recognize that the initiative and management support are essential to a proposal for a paradigm shift in access to quality public education, that is not based only on the valuation of purely cognitive aspects. The testimony of servers and show students the positive view that the school community have the selection process, while they show suggestions and comments for its improvement. We expect, with this work, collaborate on understanding the issues related to the selection test theme for admission of students in public schools, at a time of redefinition, the lack of extensive discussion and consensus of the effectiveness of these processes in the democratization of access and social inclusion. We believe that even without the intention to generalization, the results obtained in this study may serve as a reference for other education institutions looking to implement policies and actions for Social Inclusion / O presente trabalho ? resultado de uma pesquisa realizada no Campus Vit?ria de Santo Ant?o do Instituto Federal de Educa??o, Ci?ncia e Tecnologia de Pernambuco. Nossa pesquisa teve como objetivo analisar se o atual processo de sele??o de alunos realizado pelo Campus Vit?ria de Santo Ant?o se constitui uma Pol?tica de Inclus?o. Nos ?ltimos anos, iniciativas est?o sendo tomadas no sentido de permitir o acesso ? educa??o e garantir a perman?ncia na escola das camadas mais carentes, oferecendo-lhes um ensino de qualidade desde a educa??o infantil ao ensino superior. O Campus Vit?ria de Santo Ant?o do Instituto Federal de Pernambuco prop?s, em 2006, mudan?as no seu Processo Seletivo com a inten??o de promover a inclus?o social diante dos novos rumos assumidos pela Educa??o Profissional, no sentido de democratizar o acesso aos seus cursos e trazer para dentro dela a popula??o rural para a qual as Escolas Agrot?cnicas foram criadas. Utilizamos como instrumentos de coleta de dados entrevistas, question?rios, levantamentos de material documental e bibliogr?fico, tendo como principais sujeitos os concluintes do curso de Agropecu?ria do referido Campus no ano de 2010, a fim de identificar as raz?es que os levaram a escolher a escola e o curso pretendido. Entrevistamos, tamb?m, os servidores envolvidos nos diversos processos seletivos para compreender como estava sendo entendido e aplicado o conceito de Inclus?o social nas fases distintas do Processo seletivo da escola. Realizamos, ainda, leitura de bibliografia pertinente ao tema da disserta??o, para que pud?ssemos contextualizar e embasar teoricamente nosso trabalho. Os resultados nos mostraram que ? poss?vel realizar um processo seletivo diferenciado do tradicional vestibular, e assim possibilitar o ingresso de jovens das camadas menos favorecidas, proporcionando-lhes o acesso ao ensino de qualidade, e garantindo sua perman?ncia na escola. Reconhecemos que a iniciativa e o apoio da gest?o s?o essenciais para uma proposta de mudan?a de paradigma no acesso ao ensino p?blico de qualidade, que n?o esteja pautado apenas na valoriza??o de aspectos meramente cognitivos. Os depoimentos de servidores e alunos mostram a vis?o positiva que a comunidade escolar tem do processo seletivo, ao tempo que apresentam sugest?es e cr?ticas para o seu aperfei?oamento. Esperamos, com este trabalho, colaborar na elucida??o de quest?es relativas ? tem?tica exame de sele??o para ingresso de alunos nas escolas p?blicas, em um momento de redefini??o, ampla discuss?o e falta de consenso da efic?cia desses processos na democratiza??o do acesso e na inclus?o social. Acreditamos que, mesmo sem a pretens?o de generaliza??o, os resultados obtidos nessa pesquisa poder?o servir de refer?ncia para outras Institui??es de ensino que buscam implementar pol?ticas e a??es de Inclus?o Social

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-10-06T11:14:40Z No. of bitstreams: 1 DIS_ROSSANA_LOPES_PEREIRA_DE_SOUZA_COMPLETO.pdf: 2087942 bytes, checksum: eb565951dc3c925e1805e8b5bf53233e (MD5) / Made available in DSpace on 2016-10-06T11:14:41Z (GMT). No. of bitstreams: 1 DIS_ROSSANA_LOPES_PEREIRA_DE_SOUZA_COMPLETO.pdf: 2087942 bytes, checksum: eb565951dc3c925e1805e8b5bf53233e (MD5) Previous issue date: 2015-03-10 / This dissertation analyzes the expansion of Brazilian high education and its inferences in the Social Work?s Formation Project, have as main theme the discussion of identitarian construction process of newly graduated social workers, from the perspective of the formation influences, in particular internship contributions. It?s proposed to meet, listen and give voice to these subject exponsing their disquiets, certainties and anxieties in relation to the profession. This study consisted of a qualitative research, of exploratory character and based on dialectic-critical theoric referencial. Its general objective is analyze which formation impacts in the construction of newly graduated professional identitarian of the social work course, be aimed at contribute for discussion about qualification in professional formation, allowing yourself to talk about what sometimes bothers, unsettles and clutters. As for the technical procedures, has chosen the document research, bibliographic and semi-structured interview. For information analysis, used the Bardin Content Analysis. / Esta disserta??o analisa a expans?o do ensino superior brasileiro e suas infer?ncias no Projeto de Forma??o do Servi?o Social, tem como tema central a discuss?o da constru??o do Processo Identit?rio de assistentes sociais rec?m-formados, sob a perspectiva das influ?ncias da forma??o, em especial as contribui??es do est?gio. Prop?e-se a conhecer, escutar e dar voz a estes sujeitos expondo suas inquieta??es, certezas e anseios em rela??o ? profiss?o. Este estudo se constituiu numa pesquisa qualitativa, de car?ter explorat?rio e baseado no referencial te?rico dial?tico-cr?tico. Tem por objetivo geral analisar quais os impactos da forma??o na constru??o identit?ria do profissional rec?m-formado do curso de Servi?o Social, visando contribuir para discuss?es que visem ? qualifica??o da Forma??o Profissional, permitindo-se falar sobre aquilo que por vezes incomoda, desacomoda e desordena. Quanto aos procedimentos t?cnicos, optou-se por pesquisa documental, bibliogr?fica e entrevista semi-estruturada. Para an?lise das informa??es, utilizou-se An?lise de Conte?do de Bardin.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-10-10T17:27:30Z No. of bitstreams: 1 DIS_GRAYCE_CLAUDIA_DELAI_COMPLETO.pdf: 2797260 bytes, checksum: 791d83463746c97ea5729b0a97743c62 (MD5) / Made available in DSpace on 2016-10-10T17:27:30Z (GMT). No. of bitstreams: 1 DIS_GRAYCE_CLAUDIA_DELAI_COMPLETO.pdf: 2797260 bytes, checksum: 791d83463746c97ea5729b0a97743c62 (MD5) Previous issue date: 2016-08-26 / The Science Journalism Health needs to be comprehensive and provide the necessary information for an individual to learn how to achieve full welfare state: physical, psychological and social. Scientific news needs to be didactic, simplified and understandable to all audiences. The health agendas on television, needs to be educational and attractive enough to keep the viewers attentive to the the information disseminated. To understand the strategies used by TV show Bem Estar of the Rede Globo to motivate the public was performed a Content Analysis according to the method of Laurence Bardin. It were analyzed 23 editions of the TV show and 619 interactive posts from the public relating to these editions. In order to understand the personal motivations of viewers, a questionnaire was applied to 13 viewers that interacted with the TV show Bem Estar between August 5 and September 4, 2015, and had been connected to interaction channel of the program by your profile in Facebook social network. In the seeking of elements present in the content of the Program Bem Estar that would have motivated the viewer to attend and participate, it was found that the interaction depends on the second screen to be performed. It has been found that the TV show aims to guide the public about how to stay healthy, and that the themes addressed represent the main motive for mobilizing the audience. / O Jornalismo Cient?fico de Sa?de deve ser abrangente e oferecer as informa??es necess?rias para que um indiv?duo saiba como atingir o completo estado de bem-estar: f?sico, psicol?gico e social. As not?cias cient?ficas precisam ser did?ticas, simplificadas e compreens?veis para todos os p?blicos. As pautas de sa?de, na televis?o, precisam ser educativas e atrativas o suficiente para manter o telespectador atento ?s informa??es veiculadas. Para compreender as estrat?gias utilizadas pelo programa televisivo Bem Estar da Rede Globo para motivar o p?blico, realizou-se uma An?lise de Conte?do de acordo com o m?todo de Laurence Bardin. Foram analisadas 23 edi??es televisivas e 619 mensagens interativas do p?blico, referentes a essas edi??es. Para compreender as motiva??es pessoais dos usu?rios, foi aplicado um question?rio em 13 telespectadores que interagiram com o programa Bem Estar entre 5 de agosto e 4 de setembro de 2015, e haviam se conectado ao canal de intera??o do programa atrav?s de seu perfil na rede social Facebook. Na busca de elementos presentes no conte?do do Programa Bem Estar que motivassem o telespectador a assistir e participar, verificou-se que a intera??o depende da segunda tela para ser efetivada. Constatou-se que o programa pretende orientar o p?blico sobre como se manter saud?vel, e que as tem?ticas abordadas representam o principal motivo para mobiliza??o da audi?ncia.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-11-07T15:59:46Z No. of bitstreams: 1 TES_ERIKA_OIKAWA_COMPLETO.pdf: 4631944 bytes, checksum: 9d70e94a0bc4c4602ecb5d63e06fdd49 (MD5) / Made available in DSpace on 2016-11-07T15:59:47Z (GMT). No. of bitstreams: 1 TES_ERIKA_OIKAWA_COMPLETO.pdf: 4631944 bytes, checksum: 9d70e94a0bc4c4602ecb5d63e06fdd49 (MD5) Previous issue date: 2016-08-05 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Funda??o de Amparo ? Pesquisa do Estado do Rio Grande do Sul - FAPERGS / This work aims to comprehend how the materialities of digital media are transforming the way of the body produces presence in the context of ubiquitous communication. Given the centrality of the body in this process, we have chosen as an empirical object of this research the contemporary wellness practices, specifically those dedicated to the weight loss process, due to the ease of tracking them in digital environments. Three routes are conducted to achieve this goal. The first one, with its theoretical epistemological nature, promotes dialogue between the theory of Materialities of Communication, from the work of Hans Ulrich Gumbrecht, and the thought of Complexity, proposed by Edgar Morin, in order to understand the implications of the production of presence phenomena in the digital context. From this articulation, arises the need to consider a new form of inhabiting which emerges with the digital networks, based on information flow and trans-organic forms, toward what Massimo Di Felice calls ?atopic experience?. The second route, dedicated to theoretical-methodological level, details the methodological procedures adopted in the research, which had as great challenge the assembly of a corpus that would allow the analysis of the transformations of weight loss practices in digital media over 15 years, seeking to contemplate the transition from fixed internet to mobile internet. To do so, we searched on Google itself these documents, taking advantage of the Internet?s website possibility to make the past present again, and conducted a content analysis of 227 materials with the assistance of Nvivo10, a qualitative data analysis software. In the third route, dedicated to the interpretation of results, we presented how each technological materiality identified in the study ? desktops, smartphones, wearable devices and "smart" thing ? has been restructuring the informational ecosystem of wellness practices over the years, resulting in changes in cognitive and affective, communicative and interactional processes. We concluded at the end of these three routes that the digital technologies operate to transform the body's insistent materiality into increasingly continuous information flow ? from texts on blogs to ?real time? monitoring of mobile applications. This process, far from signifying the demise of presence phenomena, represents the setup of new forms of production of presence, in this new landscape we inhabit, trans-organic and post anthropocentric. / O objetivo deste trabalho ? compreender como as materialidades dos meios digitais v?m transformando a forma como o corpo produz presen?a no contexto de comunica??o ub?qua. Diante da centralidade do corpo nesse processo, elegemos como objeto emp?rico desta pesquisa as pr?ticas de bem-estar contempor?neas, especificamente ?s dedicadas ao processo de emagrecimento, devido ? facilidade de rastre?-las nos ambientes digitais. Tr?s percursos s?o realizados para alcan?ar este objetivo. O primeiro, de cunho te?rico-epistemol?gico, promove o di?logo entre a teoria das Materialidades da Comunica??o, a partir da obra de Hans Ulrich Gumbrecht, e o pensamento da Complexidade, de Edgar Morin, a fim de compreender as implica??es dos fen?menos de produ??o de presen?a no contexto digital. Dessa articula??o, surge a necessidade de considerarmos uma nova condi??o habitativa que emerge com as redes digitais, baseada nos fluxos informacionais e de natureza transorg?nica, o que d? forma ao que Massimo Di Felice chama de ?experi?ncia at?pica?. O segundo percurso, de n?vel te?rico-metodol?gico, explicita os procedimentos metodol?gicos adotados na pesquisa, que teve como grande desafio a montagem de um corpus que permitisse a an?lise das transforma??es das pr?ticas de emagrecimento nos meios digitais ao longo de 15 anos, procurando contemplar a passagem da internet fixa ? internet m?vel. Para isso, buscamos no pr?prio Google esses documentos, aproveitando a possibilidade dos sites de internet em presentificar mundos passados, e realizamos uma an?lise de conte?do em 227 materiais com o aux?lio de do software de an?lise quanti-qualitativa Nvivo10. No terceiro percurso, dedicado ? interpreta??o dos resultados, apresentamos como cada materialidade tecnol?gica identificada no estudo ? desktops, smartphones, dispositivos vest?veis e objetos ?inteligentes? ? reestruturou o ecossistema informativo das pr?ticas de bem-estar ao longo dos anos, o que resultou em transforma??es nos processos cognitivos e afetivos, comunicacionais e interacionais. Conclu?mos, ao final desses tr?s percursos, que as tecnologias digitais operam para transformar a insistente mat?ria corp?rea em fluxo de informa??o cada vez mais cont?nuo ? dos textos em blogs ao monitoramento em ?tempo real? dos aplicativos m?veis. Esse processo, longe de significar o esmaecimento dos fen?menos de presen?a, representa a configura??o de novas formas de produ??o de presen?a do corpo, nessa nova paisagem que habitamos, transorg?nica e p?s antropoc?ntrica.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-11-16T13:15:30Z No. of bitstreams: 1 DIS_BRUNA_WEIS_SCIREA_COMPLETO.pdf: 4765382 bytes, checksum: 0eb74dd61a1d11c3cc4cc04b455d1dbf (MD5) / Made available in DSpace on 2016-11-16T13:15:30Z (GMT). No. of bitstreams: 1 DIS_BRUNA_WEIS_SCIREA_COMPLETO.pdf: 4765382 bytes, checksum: 0eb74dd61a1d11c3cc4cc04b455d1dbf (MD5) Previous issue date: 2016-08-03 / Under the vast area of Applied Social Sciences, in the sphere of Communication and Journalism Studies, this research discuss the television broadcast journalism in the beginning of 21st century. This study starts with the hypothesis that the evolution of internet communication has a direct impact over all the communication processes, which include television, likewise television journalism, one of the most well-established formats. This impact is the rise of the instantaneousness in the news spread processes, resulting in the increase of live broadcasting. The general purpose is to analyse the consequences that the temporality modification in news broadcasting, wich became more immediate due to the progress and the convergence of new technologies, has in the legitimacy and in the credibility of the television broadcast performance. This research took as subject the coverage of Paris simultaneous attacks, on November 13th 2015, performed by ?Globo News?, a brazilian news television channel. Ninety-one samples of the television broadcast coverage were used. These samples were released on the channel website in the first five days of the coverage and were studied using the techniques of Content Analysis, according to Bardin?s (1977) perspective. The theoretical ground is based on, among others, Becker (2005), Rezende (2000), Emerim and Cavenaghi (2012), Fechine (2008), Franciscato (2003), Silva (2008), Vizeu (2008). / Inserida na grande esfera das Ci?ncias Sociais Aplicadas, na Comunica??o e no campo dos Estudos em Jornalismo, esta disserta??o tem como tema o jornalismo televisivo neste in?cio de s?culo XXI. Este estudo parte da premissa de que a evolu??o da comunica??o mediada pela internet teve impacto direto em todos os processos comunicativos, dos quais n?o escapam a televis?o, nem um dos seus formatos mais consolidados, que ? o telejornal. O efeito ? a amplia??o da instantaneidade dos processos de divulga??o das not?cias, resultando no refor?o do uso das transmiss?es ao vivo. O objetivo geral ? analisar as implica??es que a altera??o na temporalidade das transmiss?es da not?cia, que se tornaram mais imediatas devido ao avan?o e ? converg?ncia das novas tecnologias, teve na legitimidade e na credibilidade do fazer jornal?stico televisivo. A pesquisa adotou como objeto a cobertura dos atentados simult?neos em Paris, em 13 de novembro de 2015, realizada pela Globo News. O corpus foi delimitado em 91 trechos das transmiss?es disponibilizados em v?deos publicados no site da emissora nos cinco primeiros dias de cobertura ? material que foi investigado a partir da An?lise de Conte?do, sistematizada por Bardin (1977). Na fundamenta??o te?rica deste estudo foram utilizados, entre outros, os conceitos de Becker (2005), Rezende (2000), Emerim e Cavenaghi (2012), Fechine (2008), Franciscato (2003), Silva (2008) e Vizeu 2008).

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2017-02-06T13:11:11Z No. of bitstreams: 1 TES_TAMMIE_CARUSE_FARIA_SANDRI_COMPLETO.pdf: 8021714 bytes, checksum: 62bdf019cfd2cfe0c5119271cf696da5 (MD5) / Made available in DSpace on 2017-02-06T13:11:12Z (GMT). No. of bitstreams: 1 TES_TAMMIE_CARUSE_FARIA_SANDRI_COMPLETO.pdf: 8021714 bytes, checksum: 62bdf019cfd2cfe0c5119271cf696da5 (MD5) Previous issue date: 2016-08-31 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The General Theory of Image, by Justo Villafa?e and Norberto M?nguez, fits this investigative clipping to propose a path of analysis that note what is most essential in a visual narrative: its compositional elements and meanings that their arrangements evoke. The thesis sees the general theory of image as a basis theory for analysis of any visual discourse and adds that the study of meaning is only completed if contemplate the reception, in addition to observing the field of production, due to reciprocal nature of the communication process. The proposal echoes in the common question to many receivers in front of a picture: only am I seeing this? This doubt also affects many analysts image and refers to what is most basic in an image: its structural aspects, mentioned by the Theory. With a applicability of the General Theory of Image to the study of meaning production and reception in visual discourse, the thesis discusses the validity of the theory and believes that the structures forms the patterns, which forms culture. Exploratory research, from the proposed model, examines concrete experiences with volunteers receptors on the effects of meaning in the interlocution between the produced and the reception of television program scenario Palavras Cruzadas, covers of Vogue and Times magazines and ads of WWF and Panasonic. The results show the contributions that the cross analysis has to visual studies and to the improvement of professional practices in the area. / A Teoria Geral da Imagem, de Justo Villafa?e e Norberto M?nguez, prop?e um caminho de an?lise que observa o que h? de mais essencial numa narrativa visual: seus elementos compositivos e as significa??es que seus arranjos evocam. A tese a vislumbra como teoria de base para an?lise do discurso visual e acrescenta que o estudo das significa??es pode, al?m de observar o campo da an?lise sobre o produzido, contemplar o da recep??o, devido ao car?ter rec?proco do processo de comunica??o. A proposta encontra eco na d?vida comum a muitos receptores, diante de uma imagem: s? eu estou vendo isto? D?vida que acomete tamb?m muitos analistas da imagem e remete ao que existe de mais b?sico em uma imagem: seus aspectos estruturais, evocados pela Teoria. Assim, indica um modelo de aplicabilidade da Teoria Geral da Imagem para o estudo da produ??o de sentidos na recep??o, discutindo a validade da Teoria e considerando que das estruturas se formam os padr?es memorizados e pass?veis de constituir cultura. A pesquisa explorat?ria, a partir do modelo proposto, analisa experi?ncias concretas, com receptores volunt?rios, sobre os efeitos de sentido na interlocu??o entre o produzido e a recep??o de cen?rio do programa de televis?o Conversas Cruzadas, de capas das revistas Vogue e Times e de an?ncios da WWF e Panasonic. Os resultados apontam que o cruzamento de an?lises apresenta contribui??es para o campo de estudos visuais e para o aprimoramento das pr?ticas profissionais na ?rea.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2017-03-02T14:36:35Z No. of bitstreams: 1 TES_MARIA_DO_CARMO_PRAZERES_SILVA_COMPLETO.pdf: 5498392 bytes, checksum: 7c2f543fedcd433c0ac391e27c84e106 (MD5) / Made available in DSpace on 2017-03-02T14:36:35Z (GMT). No. of bitstreams: 1 TES_MARIA_DO_CARMO_PRAZERES_SILVA_COMPLETO.pdf: 5498392 bytes, checksum: 7c2f543fedcd433c0ac391e27c84e106 (MD5) Previous issue date: 2016-08-31 / This study deals with the organizational event as practice of communication able to grant social distinction to the institution?s events. It discusses the distinction as a relational process whereby strategies, practices and communication devices are developed by social actors and individuals to compete with regards to knowledge and recognition of their distinctive references in the social space. Under an empirical approach, it highlights the institutional event, in award mode, as a device once it implies in identification, classification and distinction practices of social actors. It considers the means of instituting the distinction in the awards event and the likely effects on the social position of the organization correlating to the conceptual, strategic and communicative dimensions of competence and discursive legitimacy. It describes the process of converting the event practice to a device of distinction, taking as an illustration the University Award. The methodology used corresponds to a composition from the emerging paradigm and reflexive sociology of Bourdieu, modeled on the relational paradigm, considering the concepts of habitus, capital and field that structure this scientific research model. One of the main findings consists in the possibilities, potentials and opportunities that herein are indicated as a contribution to a differentiated reading of practices and communication devices in organizational strategies. / Estuda-se o evento organizacional como pr?tica de comunica??o que pode conferir distin??o social aos acontecimentos da organiza??o. Aborda a distin??o como processo relacional por meio do qual os agentes e sujeitos sociais desenvolvem estrat?gias, pr?ticas e dispositivos de comunica??o para disputar conhecimento e reconhecimento dos seus referenciais distintivos no espa?o social. Numa perspectiva emp?rica, o estudo trata o evento organizacional, na modalidade premia??o, como dispositivo na medida em que implica pr?ticas de identifica??o, classifica??o e distin??o social de agentes. Consideram-se os modos de instituir a distin??o no evento de premia??o e os prov?veis efeitos no posicionamento social da R?dio Universidade FM, relacionando ?s dimens?es conceitual, estrat?gica e comunicativa ? compet?ncia e legitimidade discursiva. Descreve-se o processo de convers?o da pr?tica de evento em dispositivo de distin??o, adotando como ilustra??o o Pr?mio Universidade. Utiliza-se de metodologia que corresponde a uma composi??o a partir do paradigma emergente e da sociologia reflexiva de Bourdieu, modelada no paradigma relacional, levando em conta os conceitos de habitus, capital e campo que estruturam esse modelo de investiga??o cient?fica. Identificam-se possibilidades, potencialidades e oportunidades que este estudo aporta para uma leitura diferenciada sobre pr?ticas e dispositivos de comunica??o nas estrat?gias organizacionais.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2017-03-17T12:07:23Z No. of bitstreams: 1 TES_ANA_LEILA_MELONIO_DOS_SANTOS_COMPLETO.pdf: 3258396 bytes, checksum: 92a6c4985dc3e55c48fe4e26a712702d (MD5) / Made available in DSpace on 2017-03-17T12:07:24Z (GMT). No. of bitstreams: 1 TES_ANA_LEILA_MELONIO_DOS_SANTOS_COMPLETO.pdf: 3258396 bytes, checksum: 92a6c4985dc3e55c48fe4e26a712702d (MD5) Previous issue date: 2016-12-13 / This research has as object of study the representation of social mobility as a persuasion strategy in Brazilian soap operas. To this end, we analyze the presence of the new middle class in Brazil Avenue Soap Opera. From the socio-economic changes in the country, in the 1990s, it is shown as the Globo TV, presented the new middle class, from the analysis of the soap opera narrative strategies how to real effects and the establishment of narrative links with the public. Were discussed sociocultural aspects that narrative features, to establish links with the viewer and thus attract attention to the plot. The methodological approach its foundations is the rhetoric of categories (mostra??o, interaction and seduction) from Pinto (1999), the combined techniques: estrangement, entrainment and withdrawal of Silva (2011), in convergence with the content analysis. The study uncovers the process of persuasion of the plot, the interweaving of fiction with reality, when it strongly emphasizes the social rise and the lifestyle of a supposed ?new Brazilian middle class? emerging, not as a result of a structural change in society Brazilian, but as a rhetorical strategy that, combined with a well-constructed fictions, blended classic elements of the traditional broadsheet with dramatic and technical innovations that give verisimilitude to the plot, the increase of new narrative resources. / Esta pesquisa tem como objeto de estudo a representa??o da mobilidade social como estrat?gia de persuas?o na teledramaturgia brasileira. Para tal, analisa-se a presen?a da chamada nova classe m?dia na telenovela Avenida Brasil. A partir das mudan?as socioecon?micas ocorridas no pa?s, na d?cada de 1990, demonstra-se como a Rede Globo apresentou a chamada nova classe m?dia, a partir da an?lise das estrat?gias narrativas da telenovela quantos aos efeitos do real e o estabelecimento de v?nculos da narrativa com o p?blico. Discutiram-se os aspectos socioculturais que a narrativa apresenta, visando estabelecer v?nculos com o telespectador e, assim, captar a aten??o para trama. O percurso metodol?gico alicer?ou-se nas categorias da ret?rica (mostra??o, intera??o e sedu??o) a partir de Pinto (1999), conjugadas ?s t?cnicas de: estranhamento, entranhamento e desentranhamento de Silva (2011), em converg?ncia com a an?lise de conte?do. O estudo desvenda o processo de persuas?o da trama, no entrela?amento da fic??o com a realidade, quando se evidencia fortemente a ascens?o social e o estilo de vida de uma suposta ?nova classe m?dia brasileira? emergente, n?o como resultado de uma mudan?a estrutural na sociedade brasileira, mas como uma estrat?gia ret?rica que, combinada com uma fabula??o bem constru?da, mesclou elementos cl?ssicos do folhetim tradicional com inova??es dram?ticas e t?cnicas que deram verossimilhan?a ? trama, pelo incremento de novos recursos narrativos.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2017-03-17T12:15:29Z No. of bitstreams: 1 DIS_PAULA_RICKES_VIEGAS_COMPLETO.pdf: 1676425 bytes, checksum: 730d38fd110029dc60f07bc05f03270f (MD5) / Made available in DSpace on 2017-03-17T12:15:29Z (GMT). No. of bitstreams: 1 DIS_PAULA_RICKES_VIEGAS_COMPLETO.pdf: 1676425 bytes, checksum: 730d38fd110029dc60f07bc05f03270f (MD5) Previous issue date: 2017-01-11 / Seeking to recognize the discursive strategies that are being used in advertisements aimed at women, the present study proposes to perform a semiolinguistic analysis, with the intention of reflecting about persuasive advertising and its gender marks. Advertising is recognized as an instance of production, responsible for the possible effects of meaning, which operates by economic, technological and symbolic logics. The cutting of the object to be analyzed was made in order to cover popular aspects of Brazilian consumption. And for this reason the choice fell on television and the fashion retail, as a means and segment to be observed. The ads were collected on TV Globo in March 2016 through a search for ads that targeted women. It was then that the fashion segment - represented by the stores Marisa, Renner and Riachuelo - stood out and appropriated significant speeches in relation to the objective of this study. The research is structured in two theoretical chapters, one about the advertising discourse through a theoretical-methodological approach and another about the gender. In this second chapter, concepts such as gender performativity, the subjectivity of the body and myth of beauty are approached. Always aiming to reflect on the analyzed object. In the third chapter, three commercial ads are analyzed through the semi-linguistic method - which considers three levels, proposed by Charaudeau: situational, communicational and discursive. Finally, the condition of "contrastiveness" is recognized, pointing out differences and constants in the ads analyzed, collaborating to interpret the results of the analysis. It can be noticed that, even trying to break with certain traditional discourses about women, advertising still can not dissociate itself from old and traditional discursive strategies in the seduction and persuasion of this public, especially in the case of television. / Buscando reconhecer as estrat?gias discursivas que est?o sendo utilizadas em an?ncios publicit?rios direcionados ? mulher, o presente estudo se prop?e a realizar uma an?lise semiolingu?stica, com o intuito de refletir sobre a publicidade persuasiva e suas marcas de g?nero. A publicidade ? reconhecida enquanto inst?ncia de produ??o, respons?vel pelos efeitos de sentido poss?veis, que opera pelas l?gicas econ?mica, tecnol?gica e simb?lica. O recorte do objeto a ser analisado foi realizado de modo a abranger aspectos populares do consumo brasileiro. E por essa raz?o a escolha recaiu sobre a televis?o e o varejo de moda, como meio e segmento a serem observados. A coleta dos an?ncios foi realizada na TV Globo, em mar?o de 2016, atrav?s de uma busca por an?ncios que se direcionassem ?s mulheres. Foi ent?o que o segmento de moda ? representado pelas lojas Marisa, Renner e Riachuelo ? se destacou e se apropriou de discursos significativos em rela??o ao objetivo deste estudo. A pesquisa se estrutura a partir de dois cap?tulos te?ricos, sendo um sobre o discurso publicit?rio atrav?s de uma abordagem te?rico-metodol?gica e outro sobre o g?nero. Neste segundo cap?tulo, s?o abordados conceitos como performatividade do g?nero, subjetividade do corpo e mito da beleza. Sempre com o objetivo de refletir sobre o objeto analisado. No terceiro cap?tulo, s?o analisados tr?s an?ncios comerciais atrav?s do m?todo semiolingu?stico ? que considera tr?s n?veis, propostos por Charaudeau: situacional, comunicacional e discursivo. Por fim, ? reconhecida a condi??o de ?contrastividade?, apontando diferen?as e constantes nos an?ncios analisados, colaborando para a interpreta??o dos resultados da an?lise. Pode-se perceber que, mesmo tentando romper com certos discursos tradicionais a respeito da mulher, ainda assim a publicidade n?o consegue se desvincular de estrat?gias discursivas antigas e tradicionais na sedu??o e persuas?o deste p?blico, sobretudo em se tratando de televis?o.