Diploma thesis concerns two current issues filling scholarly magazines in recent years. The first one is a discourse about the global civil society, its existence, definition and scope. Thesis maps the basic approaches and creates three groups of authors: globalists, skeptics and empiricists. The second issue is about the need of better accountability which arises after few scandals of global institutions in the early years of new century. The scandals didn't avoid the international non-governmental organizations. The diploma thesis summarizes few types of typologies of accountability and introduces the basic areas divided into the two groups: moral and political accountability and procedural and internal accountability. The research part of thesis comprises the accountability assessment of three branches of international non-governmental organizations: Amnesty International, Greenpeace and Hnutí DUHA - The Friends of the Earth. The goal was to find the appropriate methodology for assessing the national branches and verify it. The main result is the modification of an existing methodology of One World Trust organization and the finding that the organizations have the low rate of accountability.

本論文是在研究西藏自一九五○到二○○八年三月間發生過的反共抗暴所引發並受國際與國際人權組織所觀著之西藏人權問題。文中討論美國、歐盟與國際非政府組織(如，人權觀察(Human Rights Watch)和國際特赦組織 (Amnesty International))如何提出相對的策略來抵制中共對西藏的人權政策，並研究中共在即將舉辨奧運的同時如何面對來自各方的抵制與強大壓力，這些問題也隨著奧運的接近而更加顯著。 也許西方文化與中國文化有所不同而在人權的定義也有著些許的差異，但是這並不構成一個適當的理由來否認聯合國所定義用來參考的世界人權宣言（Universal Declaration of Human Rights）。同時本論文的研究範圍也涵蓋到因西藏宗教、政治、經濟與教育上的不自由而今年三月所引發之抗議示威遊行 ，並討論因中共近年來之掘起而美國與歐盟在此次事件上對中共的影響力與態度，這也許與中共的貿易關係不同而產生的影響力與表達的態度會有所不同。 / 中共雖然受到西方政治與國際非政府組織之強大壓力，可是西藏之人權問題仍然未得到改善，也許中共擔心若給予藏民太多的由自而可能造成更多的混亂，但西方政府與國際非政府組織持續在些問題上觀著，並積極保護西藏之宗教、語言與文化，因而讓中共當局在西藏問題上受到極大之挑戰，也必須注入更多的資源來因應。 / This research project focuses on the Human Rights situation in Tibet under the occupation of the Peoples Republic of China (PRC) since the 1950s right up to the present times when popular protests against China in Tibetan areas since March 10 this year has put the issue Tibet right back on the international arena. China’s policy stand on human rights and how it refutes accusations by International NGOs of human rights violations in China and Tibet are examined through case studies of the works and reports of Amnesty International, Human Rights Watch and the current international attention on human rights in the run up to the Olympic Games in Beijing in August, 2008. Contrasting definition of ‘Human Rights’ between China and the west is also examined to suggest that arguments about cultural distinctiveness are no excuse for the denial of the rights enshrined in the Universal Declaration of Human Rights. Case studies of lack of religious freedom and the general discrimination suffered by Tibetans in political, economic and educational spheres suggest why the recent popular Tibetan uprisings have erupted. An examination of the influence of International NGOs on the human rights policies of western governments like the US, France, UK, Germany as well as the EU that constitute China’s largest trading partners, show considerable influence and impact through their reports and monitoring of violations of human rights by China. / By adopting a judicious mix of the two approaches of ‘silent constructive engagement’ as well as direct, confrontational ‘naming and shaming’ of individual instances of human rights abuses and violations, the International NGOs and western trading partners of China have achieved incremental success in forcing China to make changes to its human rights policies. Despite the enormous international pressure from International NGOs and western Governments, the leadership of the Communist Party that effectively runs China, is found to be extremely uncooperative in terms of improving human rights in China or Tibet where the current spate of protests have reaffirmed their abiding fear that allowing more freedom and rights to the people could risk a challenge to the supremacy of the Party in continuing to run the PRC and leading it into the 21st century as the undisputed global power. This makes it obvious that International NGOs campaigning for human rights in China and Tibet in particular will continue especially in light of China’s policy of assimilation of minority nationalities like the Tibetans and the Uighurs and the destruction of their distinct national, cultural and religious identity.

Univ., Diss.--Köln, 2002.

This thesis deals with the death penalty. At the beginning are mentioned the general theory of punishment and the function of punishment. The next chapter outlines the historical development of the death penalty to the present. The third chapter is devoted to past and present techniques for the death penalty. The important role enact individual international documents conditioning the right to life and the possibility of the death penalty. Also are mentioned the arguments for and against the dea

I’ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald’s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that’s being analyzed is not of commercial type instead it’s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that’s going on within the subject. The scientific research has been debated for a long time regarding advertising that’s positioned globally; whether it should be standardized or adapted. This means whether advertising should look the same in all countries or if it should be adapted to a nation’s specific culture. Scientists haven’t yet been successful in establishing what’s considered to be more prominent due to various diverse opinions. By implementing content analysis together with semiotic analysis as a reinforcer, the study was able to examine the global advertising’s design and their common characteristics. Within this study the campaigns have been studied both visually and verbally in addition to their messages and values. The McDonald’s and Coke campaign has been categorized as advertising that reflect specific kinds of lifestyles and therefore characterized as “lifestyle format”. HP campaign on the other hand was using celebrities. This contributed that their global campaign became very personal because the celebrities were reflecting their own personality in the commercials. That’s why HP was categorized as the “personalized format” while Amnesty remained characterized as an informative campaign. Results show that these campaigns’ global form of advertising weren’t only implementing standardized form but also incorporated adapted commercial characteristics as well. This is what the theorizers Hassan, Craft and Kortam call a”hybrid strategy” that’s by their opinion most effective form of global advertising. Another important result was that the “creative strategy” (its promise/statement) is what makes the campaign cohesive. While the “creative tactic” (the visual elements) differs more or less within an advertising campaign. / Jag har valt att främst analysera kommersiella kampanjer från de världsledande företagen McDonald’s, Coca-Cola och HP eftersom de tillämpar global form av reklam.  Den fjärde kampanjen som analyseras är inte av kommersiellt slag då den karaktäriseras som en informativ kampanj som den ideella organisationen Amnesty har genomfört.  Studien har lyckats generera data som kunde sättas i relation med de redan fastställda teorierna och på så vis jämföra resultaten. Forskningens mål är att skapa en förståelse angående global reklam samt den vetenskapliga debatten i ämnet. Den vetenskapliga forskningen har länge debatterat angående om reklam som appliceras globalt borde vara standardiserad eller anpassad, det vill säga om den ska se lika ut i alla länder eller om man borde anpassa den till varje lands individuella kultur. Forskarna har fortfarande inte kommit fram till vad som anses vara mest effektivt då en splittrad syn angående denna fråga uppstår.   Genom kvalitativ innehållsanalys med förstärkning av den semiotiska analysen så kunde studien granska den globala reklamens utformning och dess gemensamma karaktäristiker som uppstår. I denna studie så har reklamkampanjerna granskats både visuellt och språkmässigt samt dess budskap och värderingar. Reklamkampanjerna McDonald’s och Coca-Cola blev kategoriserade som den form av reklam som reflekterar specifika livsstilar och därför karaktäriserades som ”livsstilsformatet”. HP är den reklamkampanj som använde sig av kändisar. Detta gjorde att deras globala reklam blev väldigt personlig då den reflekterade kändisarnas personligheter. Därför kategoriserades HP:s reklamkampanj som det” personifierade formatet” medan Amnesty förblev karaktäriserad som informativ form av kampanj. Resultatet visade att dessa reklamkampanjers globala reklam inte endast implementerade standardiserad form utan likaså integrerade anpassad form. Detta kallar teoretikerna Hassan, Craft och Kortam för ”hybridstrategi” och anses enligt dem vara mest effektivt tillvägagångssätt när det gäller global reklam.  En annan viktig sak som resultatet påvisade var att den ”kreativa strategin” (dess utlovande/påstående) är det som gör kampanjen sammanhängande medan den ”kreativa taktiken” (dess visuella element) mer eller mindre skiljer sig inom en kampanj.

L’accord d’association Algérie-Union Européenne, paraphé à Bruxelles le 19 décembre 2001 et entré en vigueur le 1er septembre 2005, fonde un partenariat en matière des droits de l’homme. Déclenché par la Déclaration de Barcelone du 27 et 28 novembre 1995, il fournit aujourd’hui le modèle le plus complet pour une meilleure mise en œuvre réelle et effective des droits de l’homme dans le cadre des accords d’associations. Inspiré, d’une politique euro-méditerranéenne qui a pour objectif la promotion et la protection des droits de l’homme, tel qu’énoncée dans la Déclaration universelle des droits de l’homme, inspire les politiques internes et internationales des parties et constitue un élément essentiel pour la mise en œuvre de l’accord d’association Algérie-UE. Y’a-t-il une réelle mise en œuvre de l’accord d’association Algérie-Union Européenne dans les perspectives du respect des droits de l’homme ? Et quels sont les moyens mis en place? / The Algerian-European association, signed on 19 December 2001 in Brussels and enforced on 1 September 2005, represents a partnership in terms of human rights. Sett off by the Barcelona Declaration of 27 & 28 November 1995, it nowadays serves as the best model for a genuine implementation of human rights in the field of assocation agreements. Inspired by Euro-Mediterranean policy whose objective is the promotion as well as protection of human rights, as stated in the universal declaration of human rights, it affects the parties, domestic and international policies and represents and essential element in the implementation of the Algerian-European association agreement. Is there a genuine implementation of the Algerian-European association agreement in the perspective of the respect of human rights? And what are the means used for that propose?

<p>I’ve chosen primary to analyze commercial form of advertising by world leading companies; <em>McDonald’s, Coca-Cola</em> and <em>HP</em> due to their implementation of global advertising. The fourth campaign that’s being analyzed is not of commercial type instead it’s characterized as an informative campaign that the ideal organization <em>Amnesty</em> is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that’s going on within the subject. The scientific research has been debated for a long time regarding advertising that’s positioned globally; whether it should be standardized or adapted. This means whether advertising should look the same in all countries or if it should be adapted to a nation’s specific culture. Scientists haven’t yet been successful in establishing what’s considered to be more prominent due to various diverse opinions.</p><p>By implementing content analysis together with semiotic analysis as a reinforcer, the study was able to examine the global advertising’s design and their common characteristics. Within this study the campaigns have been studied both visually and verbally in addition to their messages and values. The McDonald’s and Coke campaign has been categorized as advertising that reflect specific kinds of lifestyles and therefore characterized as “lifestyle format”. HP campaign on the other hand was using celebrities. This contributed that their global campaign became very personal because the celebrities were reflecting their own personality in the commercials. That’s why HP was categorized as the “personalized format” while Amnesty remained characterized as an informative campaign. Results show that these campaigns’ global form of advertising weren’t only implementing standardized form but also incorporated adapted commercial characteristics as well. This is what the theorizers Hassan, Craft and Kortam call a”hybrid strategy” that’s by their opinion most effective form of global advertising. Another important result was that the “creative strategy” (its promise/statement) is what makes the campaign cohesive. While the “creative tactic” (the visual elements) differs more or less within an advertising campaign.</p> / <p>Jag har valt att främst analysera kommersiella kampanjer från de världsledande företagen<em> McDonald’s, Coca-Cola</em> och <em>HP</em> eftersom de tillämpar global form av reklam.  Den fjärde kampanjen som analyseras är inte av kommersiellt slag då den karaktäriseras som en informativ kampanj som den ideella organisationen <em>Amnesty</em> har genomfört.  Studien har lyckats generera data som kunde sättas i relation med de redan fastställda teorierna och på så vis jämföra resultaten.</p><p>Forskningens mål är att skapa en förståelse angående global reklam samt den vetenskapliga debatten i ämnet. Den vetenskapliga forskningen har länge debatterat angående om reklam som appliceras globalt borde vara standardiserad eller anpassad, det vill säga om den ska se lika ut i alla länder eller om man borde anpassa den till varje lands individuella kultur. Forskarna har fortfarande inte kommit fram till vad som anses vara mest effektivt då en splittrad syn angående denna fråga uppstår.  </p><p>Genom kvalitativ innehållsanalys med förstärkning av den semiotiska analysen så kunde studien granska den globala reklamens utformning och dess gemensamma karaktäristiker som uppstår. I denna studie så har reklamkampanjerna granskats både visuellt och språkmässigt samt dess budskap och värderingar. Reklamkampanjerna McDonald’s och Coca-Cola blev kategoriserade som den form av reklam som reflekterar specifika livsstilar och därför karaktäriserades som ”livsstilsformatet”. HP är den reklamkampanj som använde sig av kändisar. Detta gjorde att deras globala reklam blev väldigt personlig då den reflekterade kändisarnas personligheter. Därför kategoriserades HP:s reklamkampanj som det” personifierade formatet” medan Amnesty förblev karaktäriserad som informativ form av kampanj. Resultatet visade att dessa reklamkampanjers globala reklam inte endast implementerade standardiserad form utan likaså integrerade anpassad form. Detta kallar teoretikerna Hassan, Craft och Kortam för ”hybridstrategi” och anses enligt dem vara mest effektivt tillvägagångssätt när det gäller global reklam.  En annan viktig sak som resultatet påvisade var att den ”kreativa strategin” (dess utlovande/påstående) är det som gör kampanjen sammanhängande medan den ”kreativa taktiken” (dess visuella element) mer eller mindre skiljer sig inom en kampanj.</p>

Transnational corporations are playing an important role in the global economy of today. Many of these corporations have great economic resources and have the possibility of contributing to the development of societies in developing states. At the same time, in their search for profit, the activities of TNCs have proven fatal to some of the individuals employed by them, or otherwise in contact with their activities. Within the international legal framework, corporations are not traditionally treated as subjects and if a TNC allocates its production to a state with lax human rights protection, no binding international standards exist to regulate the conduct of the corporation.  In my thesis I will assess the position of TNCs under the present core human rights instruments and soft law initiatives. I will also analyze a draft treaty text produced by the Intergovernmental Working Group on Business and Human Rights, released in July 2018, to reach a conclusion on whether such an instrument would affect the international legal status of TNCs and provide a more robust protection of international human rights.