本研究旨在藉由行銷組合的7P理論（產品、價格、通路、推廣、人員、實體證據及過程）檢視國內檔案典藏機構推廣服務情形。本研究採用文獻分析法及深度訪談法蒐集研究資料。訪談對象以立意抽樣有辦理檔案推廣活動經驗並具有特色館藏之檔案典藏機構進行受訪，計訪談8個檔案典藏機構。本研究歸納結論如下： 一、檔案行銷組合的產品策略，以實體資源與虛擬資源為主。 二、價格策略以館藏複製及加值授權為主。 三、通路策略以實體通路為主，網路通路為輔。 四、推廣策略以檔案展覽活動為主。 五、人員策略須注重服務人員教育訓練。 六、實體證據策略須提供檔案行銷推廣空間。 七、過程策略以服務流程之便利化與標準化為目標。 根據研究結果，提出建議事項： 一、設立專門負責行銷活動之部門或人員。 二、產品加值授權與開發文創商品。 三、加強網路通路之應用。 四、結合推廣活動與教育之應用。 五、加強服務人員行銷相關的專業能力。 六、提供行銷推廣空間。 七、全面開放資料庫線上閱覽。 / This study is mainly on investigating the Archival Promotion Services in the archival institutions in Taiwan through 7P marketing mix (Product, Price, Place, Promotion, People, Physical evidence and Process). Literature analysis and depth interviews were used in this research for gathering data. Depth interviews were investigated 8 experienced archival institutions with promotion activities and characteristic collection. The results of the research are concluded below: 1.Archival product strategy is mainly based on the physical and virtual resources. 2.Archival price strategy is mainly based on duplicate and authorization. 3.Archival place strategy relies mainly on physical access supplemented by internet access. 4.Archival promotion strategy is mainly based on exhibition activities. 5.Archival people strategy shall provide educational training. 6.Archival physical evidence strategy shall provide promotion space. 7.Archival process strategy is mainly based on facilitation and standardization of service. Recommendations: 1.To set up the department or personnel responsible for the marketing. 2.To develop the value-added authorization of product. 3.To strengthen the application of internet access. 4.To connect promotion activities to education. 5.To intensify the professional ability related marketing. 6.To provide promotion space. 7.To provide reading online database fully.

Introduction. The aim of this thesis is to examine how Swedish private archival institutions perceive the possibility of being included in the Archival Law. At present the Archival Law of 1990 only applies to official documents from the public sector. Recently however a proposal to change the legislation so that it in part also applies to private archives has been made in the newly published Archival Inquiry commissioned by the government. A more far-reaching proposal to include the private archives in the law has also been made by the Swedish National Archives. Method. We conducted a qualitative research study using semi-structured interviews with 10 informants from 8 different private archival institutions in Sweden. Analysis. By presenting what has been said regarding legislation for private archives in previous archival inquiries, government propositions and other official reports we frame the idea of legislation for private archives by putting it in its culturalpolitical context. An important concept that permeates this thesis is the concept of cultural heritage and how it relates to private archives. The transcriptions from the interviews were analysed by the use of force-field analysis which has its roots in Karl Lewin’s field theory. Results. By collecting the informants thoughts concerning a new legislation for private archives and analysing them as forces working for (driving forces) and against (restraining forces) change we show the complexities surrounding this issue. Conclusion. In many cases uncertainty of what the consequences of the new legislation will be for the private archival institutions prevents them from supporting the change. Our informants also feel that the Swedish National Archives has a top-down perspective which prevents them from listening to and learn from the private sectors experiences. Collaboration between the public and the private sector seems to be the way forward. This is a two years master’s thesis in Archival Science

The purpose of this study is to examine the use of off-site storage in the archival sector and how it impacts the public institutions’ work towards making the archives accessible for their users. Despite the ever-present technological advances and presumed digital future of archives the dependence on analogue records is still strong, leading to a recurring problem regarding lack of space in the archival depositories. To solve the problem archival institutions often turn to off-site storage solutions, where the terms and conditions vary, and often demands creative solutions to everyday archival problems. To answer the purpose of this study two types of off-site storage have been examined, where in one the archives use a staffed location and one where they use an unmanned location. By conducting interviews with archivists employed in organizations using these solutions the study aims to answer questions about 1) the challenges faced, 2) the solutions to said challenges, and 3) if there are any similarities or differences between the two aforementioned types of off-site storage. Employing the archival reference knowledge model developed by Duff, Yakel and Tibbo as a theoretical framework the study takes special aim at what abilities the archivists need and use to face the challenges presented by using off-site storage and to satisfy the needs of their users. The results conclude that although the main consequences of using off-site storage are loss of efficiency and time delays due to separated archives and unsatisfactory resources the archivists manage to keep their service levels moderate. They use the same tactics for acquiring collection knowledge in all aspects of the organization, and otherwise use each other’s’ knowledge to bridge the gaps. They make do with the given resources while balancing political and organizational objectives and juridical demands. This is a two years master’s thesis in Archival Science.

The service sector of the global economy is undoubtedly growing and increasingly highlighting the criticality of service quality to enhanced profitability in most service organisations. The demand for accountability from different stakeholders, including clients, has also made service quality a highly debated, researched and most powerful competitive trend shaping marketing and business strategy. Developing reliable measurement instruments of service quality and strategies for the improvement of service quality invariably become the most important responsibilities for managers in many organisations. In the absence of conceptual clarity on service quality, divergent views on the dimensionality of service quality and the lack of a psychometrically valid service quality measure in archival institutions, this study set out to develop and subsequently validate a measurement instrument to assess service quality in an archival institutional setting. The two research questions investigated in this study were: (1) what are the dimensions for measuring service quality in archival institutions, and (2) how can the dimensions of service quality in archival institutions be measured effectively. The methodology for this study involved a two-phased qualitative and quantitative analysis addressing these two research questions. The study followed the standard psychometric procedure for developing constructs. This research has resulted in the important findings and relevant conclusions for both academics and practitioners interested in service quality in the archival environment. The service quality measurement instrument formulated is called ARCHIVqual and has three dimensions, namely (1) security of information (with 4 items), (2) integrity of information (with 3 items) and (3) usability of information (with 2 items). Besides measuring service quality in the archival environment, ARCHIVqual will also serve as a tool for conducting periodic surveys thereby identifying specific problematic areas in archival institutions. / Graduate School for Business Leadership / DBL

The service sector of the global economy is undoubtedly growing and increasingly highlighting the criticality of service quality to enhanced profitability in most service organisations. The demand for accountability from different stakeholders, including clients, has also made service quality a highly debated, researched and most powerful competitive trend shaping marketing and business strategy. Developing reliable measurement instruments of service quality and strategies for the improvement of service quality invariably become the most important responsibilities for managers in many organisations. In the absence of conceptual clarity on service quality, divergent views on the dimensionality of service quality and the lack of a psychometrically valid service quality measure in archival institutions, this study set out to develop and subsequently validate a measurement instrument to assess service quality in an archival institutional setting. The two research questions investigated in this study were: (1) what are the dimensions for measuring service quality in archival institutions, and (2) how can the dimensions of service quality in archival institutions be measured effectively. The methodology for this study involved a two-phased qualitative and quantitative analysis addressing these two research questions. The study followed the standard psychometric procedure for developing constructs. This research has resulted in the important findings and relevant conclusions for both academics and practitioners interested in service quality in the archival environment. The service quality measurement instrument formulated is called ARCHIVqual and has three dimensions, namely (1) security of information (with 4 items), (2) integrity of information (with 3 items) and (3) usability of information (with 2 items). Besides measuring service quality in the archival environment, ARCHIVqual will also serve as a tool for conducting periodic surveys thereby identifying specific problematic areas in archival institutions. / Graduate School for Business Leadership / DBL

The aim of this study is to examine how Swedish private archival institutions are working with the long-term preservation and access to their digital film collections. The issue of digital preservation has featured in many studies but fewer of these have concentrated on the challenges of private archives. This is what motivated my study. A qualitative methodology with a case study as a method have been applied to the study. The empirical material consists of qualitative interviews with five co-workers from five different Swedish private archival institutions and a literature review of studies that I found relevant to the phenomenon under study. The study uses the Total Archive and Records Continuum Model (RCM) as the conceptual and theoretical framework for analysis. The Total Archive theory means that types of artefacts such as films from both the public and private sectors are important inproviding a comprehensive picture of society. The RCM shows how different activities within the institutions can be traced to different dimensions in the model, where all parts play a role for the whole, in a continuum for how information is preserved and made available. The results of the study confirm earlier observations from earlier studies regarding the challenges of long-term preservation of digital artefacts which are; organizational, technological, lack of sufficient funding and the issue of copyright. It contributes to the existing research gap on the long-term digital preservation challenges faced by private archives.

Submitted by Rafael Simone Nharreluga (rafalluga@yahoo.com.br) on 2015-01-07T18:25:19Z No. of bitstreams: 1 Tese Nharreluga_Final.pdf: 2421507 bytes, checksum: 96eb054be02a9ed995e812073edf49e4 (MD5) / Approved for entry into archive by Rafael Aguiar (rafael.aguiar@fgv.br) on 2015-02-02T18:10:47Z (GMT) No. of bitstreams: 1 Tese Nharreluga_Final.pdf: 2421507 bytes, checksum: 96eb054be02a9ed995e812073edf49e4 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-02-05T11:52:10Z (GMT) No. of bitstreams: 1 Tese Nharreluga_Final.pdf: 2421507 bytes, checksum: 96eb054be02a9ed995e812073edf49e4 (MD5) / Made available in DSpace on 2015-02-05T11:52:56Z (GMT). No. of bitstreams: 1 Tese Nharreluga_Final.pdf: 2421507 bytes, checksum: 96eb054be02a9ed995e812073edf49e4 (MD5) Previous issue date: 2014-12-19 / This thesis aims to understand the Mozambique Historical Archives (MHA) as a place of archival information and of state action in Mozambique, analysing its historical configuration process and the implications of this process on national archival context and relation with the post-colonial project of nation, particularly between 1975 and 2010. Based on the vision of the enlarged state in Gramsci and on theory of state as relation in Poulantzas the thesis maps the theoretical dimension of state, in which power is based on information. This approach based on the theoretical conception of the state as a field of information consolidates a fundamental conceptual frame to understand the Mozambican state and its historical building process. The same approach led the study of historic character in the analysis of the processes of constitution and provision of public archives, built into the circle of MHA’s configuration within the historical process of state-building in Mozambique in its various networks of interactions, involving various social actors, whether in administrative-political or archival universe itself. It was found a change in the course of MHA and its mission in Mozambique, which helped to redefine the historical process of memory-building and national identity via archives, within the process of building of a politically acceptable archival order, begun in 1975 and reinforced in the 2000th years. / Esta tese tem como objetivo compreender o Arquivo Histórico de Moçambique (AHM) como lugar de informação arquivística e de ação do Estado em Moçambique, analisando o processo histórico de sua configuração, tendo em conta as implicações desse processo no cenário arquivístico nacional e relação com o projeto pós-colonial de nação, particularmente entre 1975 e 2010. Com base na visão do Estado ampliado em Gramsci e na teoria do Estado como relação em Poulantzas a tese mapeia a dimensão teórica do Estado, cujo poder baseia-se em informação. Esta abordagem, baseada na concepção teórica do Estado como campo de informação, consolida um quadro conceitual fundamental para o entendimento do Estado moçambicano e seu processo histórico de construção. A mesma abordagem conduziu o estudo de caráter histórico na análise dos processos de constituição e disponibilização de arquivos públicos, constituídos no quadro da configuração do AHM dentro do processo histórico de construção do Estado neste país em suas várias redes de interações, envolvendo diversos atores sociais, seja no universo político-administrativo ou arquivístico em si. Constatou-se uma mudança na trajetória do AHM, redefinindo o processo histórico de construção da memória e da identidade nacional através dos arquivos, dentro do processo de construção de uma ordem arquivística politicamente aceite, iniciado em 1975 e consolidado nos anos 2000.