Global ETD Search

101	Развитие е-коммерции как инструмента маркетинга для удовлетворения потребностей китайского рынка : магистерская диссертация / Development of e-commerce as a marketing instrument for meeting the needs of the сhinese market Шуюань, Ч., Shuyuan, Z. January 2020 (has links) Электронная коммерция вносит новые качественные элементы в современный бизнес, которые способствуют: росту конкуренции; персонализации взаимодействия; экономии затрат. Современные предприятия должны иметь возможность изучать и использовать инструменты электронной коммерции для маркетинга. В этом исследовании будет изучена теория электронной коммерции, чтобы понять ее природу и особенности развития; исследовать инструменты э-коммерции как связь потребителей и маркетологов и модель электронной коммерции Xiaomi; исследовать факторы, влияющие на поведение китайской онлайн-покупателя; разработка проекта по созданию привлекательного бренда смартфонов xiaomi через интернет-магазин в Китае. / E-commerce brings new quality elements to modern business, which contribute to: increased competition; personalization of interaction; cost saving. Modern businesses should be able to learn and use e-commerce tools for marketing. In this study, the theory of electronic commerce will be studied to understand its nature and features of development; explore e-commerce tools like consumer-marketer communication and Xiaomi's e-commerce model; explore the factors that influence the behavior of a Chinese online shopper; development of a project to create an attractive brand of Xiaomi smartphones through an online store in China. МАРКЕТИНГ МОДЕЛИ Э-КОММЕРЦИИ КОМПАНИЯ XIAOMI ИНТЕРНЕТ-МАГАЗИН РАЗРАБОТКА ПРОЕКТА MASTER'S THESIS ELECTRONIC COMMERCE MARKETING CHINESE MARKET NEEDS BEHAVIOR OF CHINESE ONLINE SHOPPERS E-COMMERCE MODELS XIAOMI COMPANY E-COMMERCE TOOLS CREATING AN ATTRACTIVE BRAND ONLINE STORE PROJECT DEVELOPMENT
102	Den föränderliga bilden av attraktivt arbete: En kvalitativ studie om Generation Y och Z : Hur organisationer kan arbeta för att behålla medarbetare i de yngre generationerna / The changing image of attractive work: A qualitative study on generation Y and Z Sörensen, Alexandra, Edwall, Lovisa January 2023 (has links) Konkurrensen på arbetsmarknaden är idag hög och det blir allt viktigare för organisationer att vara attraktiva arbetsgivare för att kunna attrahera och behålla personal. De olika generationerna som idag är yrkesverksamma har enligt forskning olika förväntningar och idéer om vad som identifierar en attraktiv arbetsgivare. Det är därför viktigt för organisationer att ta hänsyn till generationernas olika förväntningar och anpassa sitt arbetsgivarvarumärke därefter. I denna studie undersöker vi en organisation som upplever svårigheter att behålla medarbetare i generation Y och Z. Vi vill därmed identifiera vad dessa personer anser är attraktivt arbete, hur organisationen arbetar för att vara en attraktiv arbetsgivare och hur anställda och tidigare anställda inom generation Y & Z upplever att organisationen kan utvecklas. Denna studie bygger på en kvalitativ metod, datainsamlingen har skett genom semistrukturerade intervjuer samt information från avvecklingssamtal. Tillsammans med teorin och datainsamlingen indikerar studien att generation Y och Z lägger stor vikt vid bland annat feedback, flexibilitet och utveckling på arbetsplatsen. Andra identifierade faktorer har också visat sig ha betydelse, bland annat lön, relationer och ledarskap. Slutligen diskuteras förbättringsförslag till organisationen som kan bidra till att behålla medarbetare i generation Y och Z i framtiden. / In today’s labor market the competition is high and it is becoming increasingly important for organizations to be attractive employers in order to attract and retain employees. According to research, the different generations that are currently active in the labor market have different expectations and ideas about what identifies an attractive employer. It is therefore important for organizations to consider the different expectations and adapt their employer brand to the generations they recruit accordingly. In this study, we are examining an organization that is experiencing difficulties in retaining employees in the Y and Z generation. Thus, we want to identify what these people consider attractive work, how the organization today works to be an attractive employer. As well as how employees and former employees within generation Y and Z believe that the organization can be developed. A qualitative method has been used, data collection has taken place through semi-structured interviews and information from exit interviews. Together with the theory and data collection, the study shows that generation Y and Z attaches great importance to factors such as feedback, flexibility, and development in the workplace. Other identified factors have also been found to be important, including salary, relationships in the workplace and leadership. Finally, suggestions for improvements to the organization that can help to retain employees ingeneration Y and Z in the future are discussed. Employer branding Attractive work Attract and retain Generation Y/Millenials Generation Z Generational cohort theory Motivational factors Job embeddedness Flexibility Development Leadership Employer branding Attraktivt arbete Attrahera och behålla Generation Y/Millenials Generation Z Generational cohort theory Motivationsfaktorer Arbetstillfredsställelse Flexibilitet Utveckling Ledarskap Work Sciences Arbetslivsstudier
103	Vad anser sjuksköterskor vara en attraktiv arbetsgivare? : En kvalitativ intervjustudie om hur arbetsgivare inom vård och omsorg kan stärka sitt arbetsgivarvarumärke / What do nurses consider an attractive employer? : A qualitative interview study on how employers in healthcare can strengthen their employer brand Baltovic Tuominen, Susanna, Lygren, Moa January 2022 (has links) Sveriges Kommuner och Regioner samt Statistikmyndigheten (SCB) prognostiserar att det kommer råda brist på sjuksköterskor i framtiden. Behovet av att förbättra kompetensförsörjningsarbetet finns och ett sätt är att sträva mot att bli en attraktivare arbetsgivare med ett starkare arbetsgivarvarumärke. Syftet med uppsatsen är att ta reda på vilka faktorer som är viktiga för sjuksköterskor för att de ska anse att en arbetsgivare är attraktiv och vilja arbeta där. Sju yrkesverksamma sjuksköterskor med varierande erfarenhet i yrket intervjuades och svarade på öppna frågor gällande bland annat relationer på arbetsplatsen, utvecklingsmöjligheter, upplevelsen av vad som är viktigt på arbetsplatsen, synen på arbetsgivaren och rekrytering. Intervjuerna transkriberades och analyserades med hjälp av en innehållsanalys. Resultatet visar att arbetsgivare behöver värdesätta sin personal. Därtill krävs ett bra ledarskap som bland annat innebär en chef som ser alla anställda, är rättvis, gör medarbetarna delaktiga genom att tillvarata deras kompetens och idéer. Utöver det krävs fungerande arbetsgrupper som bidrar till trivsel på arbetsplatsen. För att behålla sjuksköterskor behöver de få arbeta med patienter, göra nytta, ha adekvat lön, att arbete med utveckling möjliggörs, samt att tid och resurser finns till att bedriva en god vård. Arbetsgivare behöver förstå den stolthet som finns i sjuksköterskeyrket och att sjuksköterskor inte bara är händer i vården utan att deras största motivator i yrket är patienterna. Sjuksköterskor vill bli sedda som kompetenta medarbetare som kan bidra med kunskap och erfarenhet och arbetsgivaren behöver se, värdesätta och framförallt ta tillvara på det. Detta är faktorer en arbetsgivare behöver känna till för att kunna utveckla ett starkt arbetsgivarvarumärke inom vård och omsorg. / Sweden's Municipalities and Regions and the Statistics Authority (SCB) predict that there will be a shortage of nurses in the future. The need to improve skills supply work exists and one way is to strive towards becoming a more attractive employer with a stronger employer brand. The purpose of the essay is to find out which factors are important for nurses in order for them to consider an employer attractive and want to work there. Seven professional nurses with varying experience in the profession were interviewed and answered open questions regarding, among other things, relationships in the workplace, development opportunities, the experience of what is important in the workplace, the view of the employer and recruitment. The interviews were transcribed and analyzed using a content analysis. The result shows that employers need to value their staff. In addition, good leadership is required, which means, among other things, a manager who sees all employees, is fair, makes the employees involved by making use of their skills and ideas. In addition to that, functioning work groups are required that contribute to well-being in the workplace. In order to retain nurses, they need to be able to work with patients, to benefit, to have an adequate salary, to be able to work with development, and to have time and resources to provide good care. Employers need to understand the pride that exists in the nursing profession and that nurses are not only hands in care, but that their biggest motivator in the profession is the patients. Nurses want to be seen as competent employees who can contribute with knowledge and experience, and the employer needs to see, value and above all take advantage of that. These are factors an employer needs to know in order to be able to develop a strong employer brand within healthcare. employer brand attractive employer nursing shortage KASAM workplace relations development opportunities motivation work environment/working conditions arbetsgivarvarumärke attraktiv arbetsgivare sjuksköterskebrist KASAM relationer på arbetsplatsen utvecklingsmöjligheter motivation arbetsmiljö/arbetsvillkor
104	The illegal exploitation of certain marine species as a form of environmental crime in the Western Cape Herbig, Friedo Johann Willem 25 August 2009 (has links) Conservation criminology as a derivative of environmental criminology is considered in this dissertation through a strategic/empirical investigation of the illegal exploitation of a cross-section of certain, essentially fiscally attractive marine resources, as a form of environmental crime in the Western Cape province. Through primarily qualitative and quantitative interviewing techniques, augmented by the application of a survey questionnaire, significant and pragmatic insight was obtained from knowledgeable functionaries. The study elucidates the purview and dynamics of the marine crime phenomenon by focussing specifically on issues such as modus operandi, crime scenes, causation, operational efficacy, and social/biological repercussions. Deficient policing capacity and concomitant lack of deterrence, compounded by institutional limitations, emerge as fundamental proclivities impeding proficient marine resource conservation. It is envisaged that this study will broaden the frontiers of marine crime knowledge, contributing not only to the implementation of effective mitigation programmes but also to enriching the criminological discipline as a whole. / Criminology / M.A. (Criminology) Conservation criminology Marine fishing industry Marine and Coastal Management Fishery control officer Policing effort Illegal/over exploitation Poaching Greed Fiscally attractive marine species Deterrence Resource guardianship Crime attractors Sustainable harvesting Biotic diversity 343.7692068 Environmental law -- Criminal provisions
105	The illegal exploitation of certain marine species as a form of environmental crime in the Western Cape Herbig, Friedo Johann Willem 25 August 2009 (has links) Conservation criminology as a derivative of environmental criminology is considered in this dissertation through a strategic/empirical investigation of the illegal exploitation of a cross-section of certain, essentially fiscally attractive marine resources, as a form of environmental crime in the Western Cape province. Through primarily qualitative and quantitative interviewing techniques, augmented by the application of a survey questionnaire, significant and pragmatic insight was obtained from knowledgeable functionaries. The study elucidates the purview and dynamics of the marine crime phenomenon by focussing specifically on issues such as modus operandi, crime scenes, causation, operational efficacy, and social/biological repercussions. Deficient policing capacity and concomitant lack of deterrence, compounded by institutional limitations, emerge as fundamental proclivities impeding proficient marine resource conservation. It is envisaged that this study will broaden the frontiers of marine crime knowledge, contributing not only to the implementation of effective mitigation programmes but also to enriching the criminological discipline as a whole. / Criminology and Security Science / M.A. (Criminology) Conservation criminology Marine fishing industry Marine and Coastal Management Fishery control officer Policing effort Illegal/over exploitation Poaching Greed Fiscally attractive marine species Deterrence Resource guardianship Crime attractors Sustainable harvesting Biotic diversity 343.7692068 Environmental law -- Criminal provisions
106	Feigenbaum Scaling Sendrowski, Janek January 2020 (has links) In this thesis I hope to provide a clear and concise introduction to Feigenbaum scaling accessible to undergraduate students. This is accompanied by a description of how to obtain numerical results by various means. A more intricate approach drawing from renormalization theory as well as a short consideration of some of the topological properties will also be presented. I was furthermore trying to put great emphasis on diagrams throughout the text to make the contents more comprehensible and intuitive. Feigenbaum Feigenbaum constant Feigenbaum point superstable self-similarity fractals final-state diagram logistic map period-doubling operator linearized period-doubling operator Cantor set Sharkovsky sequence Chebyshev interpolation stable manifold unstable manifold orbits fixed points scaling factor pitchfork bifurcation cobweb plot renormalization iterates one-hump map unimodal map bifurcation cascade Feigenbaum universality chaos theory spectrum generalized Feigenvalues bifurcation points superstable points fixed function universal function eigenvalues eigenvectors eigenfunctions universality conditions Schwarzian derivative Newton’s method power method Arnoldi’s method attractive fixed point repellent fixed point Banach fixed-point theorem collocation method functional analysis topology Mathematical Analysis Matematisk analys Other Mathematics Annan matematik Computational Mathematics Beräkningsmatematik

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