Nyckeln till ett framgångsrikt och värdefullt företag är att göra bra investeringar eftersom det är investeringarna som skapar den avkastning som dess ägare får som ersättning (Froot, et al., 1994). Om företaget strävar efter att göra värdemaximerande investeringar måste de därför bedöma vilka investeringar som kan tänkas generera en avkastning som är större än kostnaden för kapitalet som investeras (Brealey, et al., 2014). Detta är den teoretiska grundregeln för all investeringsbedömning (Brealey, et al., 2014). Men eftersom framtiden är fylld av risk och osäkerhet är bedömningen av en investerings ekonomiska värde ingen enkel sak (Sandahl & Sjögren, 2005). I företagens strävan att tämja denna risk och osäkerhet har Mikes (2009;2011) identifierat två olika kulturer, den beräknande kulturen och den visualiserande kulturen. Dessa kulturer präglas av sin syn på vad som är meningsfullt att sannolikhets bedöma och vad som inte är meningsfullt att sannolikhets bedöma (Mikes, 2011). Synen på vad som är risk och osäkerhet kan också kopplas ihop med Knights (1964) definition av begreppen där risk är det mätbara och osäkerhet det omätbara. Med utgångspunkt i Knights (1964) definition av risk och osäkerhet försöker vi i denna studie förstå hur bedömningen av vindkraftsinvesteringar påverkas av företagens syn på risk och osäkerhet. Vi söker förståelsen genom att studera tre olika företag som på olika sätt kan kopplas samman med investeringar i vindkraft. De tre perspektiv vi studerar är dels bankens som lånar ut, dels den privata aktören som enbart investerar i vindkraft och dels den kommunala aktören där investeringar i vindkraft inte tillhör kärnverksamheten.  Vår studie tyder på att de flesta risker som ingår vid bedömning av ett vindkraftverks ekonomiska värde uppfattas som osäkra. Den enda faktor som företagen försöker mäta och sannolikhets bedöma är vinden, detta är därför den enda faktor som kan anses vara en kvantifierbar riskfaktor enlighet Knights definition. Osäkerhetsfaktorerna som det framtida priset på el och elcertifikat hanteras istället med hjälp av kvalitativa metoder. Även om vinden verkar uppfattas som den viktigaste faktorn kan man därför argumentera för att den slutliga bedömningen av det ekonomiska värdet framför allt är en kvalitativ bedömning där erfarenhet och intuition spelar en avgörande roll. De studerade vindkraftsexploatörerna verkar därför tillhöra den visualiserande kulturen. / The key to a successful and valuable business is to make good investments because it is investment that creates the returns that its owner receives as compensation (Froot et al., 1994). If the company strives to make value -maximizing investments they must therefore assess which investments may generate a return greater than the cost of capital invested (Brealey et al., 2014). This is the theoretical basic rule of any investment decision (Brealey et al., 2014). But since the future is fraught with risk and uncertainty assessment of an investment's economic value is not straightforward (Sandahl & Sjögren, 2005). In the companies' efforts to tame this risk and uncertainty Mike (2009: 2011) identifies two different cultures, the calculative culture and the envisioning culture. These cultures are characterized by their view of which areas it is meaningful to assess the probability for and for which areas it is not meaningful to assess the probability (Mikes, 2011). Views on what is risk and uncertainty can be paired with Knights (1964) definition of the concepts in which the risk is measurable and the uncertainty is unmeasurable. Based on Knights (1964) definition of risk and uncertainty, this study tries to understand how investments in wind power plants are affected by the companies’ view of risk and uncertainty. We seek understanding by studying three different companies who in different ways can be linked to investments in wind power plants. The three perspective we study is; the bank who is financing wind power investments, the private company who only make wind power investments, and the municipal where investments in wind power does not belong to the core business. Our study suggests that most of the factors included in the assessment of the wind power economic value are perceived as uncertain. The only factor that the companies are trying to measure and make probabilities about is in their assessment of the wind. We therefore conclude that this is the only factor that can be considered as a quantifiable risk factor according to Knights definition. The uncertainties like that of the future price of electricity and electricity certificates is instead handled using qualitative methods. Although the wind seems to be perceived as the most important factor we therefore argue that the final assessment of the economic value is primarily a qualitative assessment where experience and intuition plays a crucial role. The studied companies therefore seem to belong to the visualization culture.

This dissertation is based on a research of luxury gastronomy conducted in two luxury restaurants in Prague. The main focus of analysis is on gastronomic experience as an affective commodity and a vehicle of social, economic and political transformation. The study examines how affect is produced, commodified and how value is generated in luxury "experiential gastronomy." It also analyzes the role of affect in transformation of individuals, the society, consumption practices, entrepreneurial practices, and labor. It shows how experts on gastronomy educate the public on appropriate consumption practices and eating habits. Eating and dining serve as "technologies of the self" (Rose 2004) through which individual and social health and well-being are achieved. Cultivated affect becomes a vehicle of the "purification from socialism" (Eyal 2003) and also plays an important part on the formation of ethical consumer and citizen (Muehlebach 2011). Powered by TCPDF (www.tcpdf.org)

This dissertation is based on a research of luxury gastronomy conducted in two luxury restaurants in Prague. The main focus of analysis is on gastronomic experience as an affective commodity and a vehicle of social, economic and political transformation. The study examines how affect is produced, commodified and how value is generated in luxury "experiential gastronomy." It also analyzes the role of affect in transformation of individuals, the society, consumption practices, entrepreneurial practices, and labor. It shows how experts on gastronomy educate the public on appropriate consumption practices and eating habits. Eating and dining serve as "technologies of the self" (Rose 2004) through which individual and social health and well-being are achieved. Cultivated affect becomes a vehicle of the "purification from socialism" (Eyal 2003) and also plays an important part on the formation of ethical consumer and citizen (Muehlebach 2011). Powered by TCPDF (www.tcpdf.org)

Text in Afrikaans / Hierdie navorsing belig en evalueer die ontwikkeling van die belangrikste wereldbeskouinge binne die Westerse kultuur deur op noodsaaklike interaksies tussen die filosofie, religie, wetenskap en geskiedenis te konsentreer. 'n Samehangende weergawe van die veranderende werklikheid is slegs moontlik wanneer die mens op historiese gebied goed onderle is. In die antieke wereld het Vorrne en Idees tydlose waarde gehad. Begrippe as skeppinge van die mens is as uitdrukkinge van die meer fundamentele idees of diepste werklikheid beskou. Hierdie Idees het die outentieke werklikheid en hoe die mens behoort te !ewe onverborge gemaak. 'n Fundamentele epogale verandering ('n Kopernikaanse omwenteling) in die perspektief en beeld van die modeme wereldbeskouing het met Descartes ingetree en sou by Kant 'n hoogtepunt bereik. Met die agteruitgang van die Christendom het die wetenskap meteens sy aanspraak op 'n nugtere benadering van die konkrete werklikheid versterk en as die bevryder van die mensdom na vore getree. Die mens is op radikale wyse uit die middelpunt van die Totale Werklikheid (Syn) verplaas. Hierdie verplasing is deur Darwin se relativisme versterk, soda! die wereld sonder geestelike doel en sin gelaat is. Die postmodeme intellektuele era toon 'n besondere kompleksiteit, besluiteloosheid en gebrek aan konsensus oor die wese van die werklikheid en die ongeslotenheid daarvan. Dit bied egter ongeewenaarde moontlikhede en perspektiewe sodat sake van die dag deurskou kan word en probleme opgelos kan word. Eietydse geskiedenis toon 'n universele neiging tot destruksie, maar ook 'n strewe na politieke, sosiale en fi!osofiese hemuwing. Dit wil voorkom of dit die regte tydstip is vir 'n metamorfose ('n periagoge') van fundamentele beginsels en simbole. Die Westerse denke behoort met die grondslae van sy bestaan of die Totale Werklikheid (Syn) te skakel om 'n groter eenheid te verkry en menslike ontheemding te transendeer. Die besinnende ofmetaparadigmatiese benadering kan 'n balans tussen berekende en besinnende denke bring en openheid vir 'n outentieke postmoderne denkmodel skep. Vertroue en geloof is nodig om die drumpel na die mees basiese werklikbeidstruktuur oor te steek. / This research elucidates and evaluates the development of the major worldviews of the Western culture by focusing on the crucial sphere of interaction between philosophy, religion, science and history. A coherent account of the changing conception of reality seems to be possible only to the extent to which one is historically informed. In the ancient world Forms and Ideas were timeless. Conceptual abstractions as creations of the human mind were expressions of the more fundamental ideas or deepest reality. These ideas unveiled authentic reality and how one should conduct life. A fundamental epochal shift (a Copernican revolution) in the perspective and fundamental metaphor of the entire modem worldview began with Descartes and culminated in Kant. Christianity was undermined and science suddenly stood forth as mankind's liberation appealing to common sense and concrete reality. The radical displacement of the human being from the centre of Total Reality (Being) was reinforced by Darwin's relativism of the human being, leading to a world devoid of spiritual purpose and intrinsic meaning. The postmodern intellectual era is profoundly complex, without consensus of the nature of reality, it is open-ended, but blessed with an unprecedented wealth of perspectives to engage the issues confronting it and to solve problems. Contemporary history reflects a universal mood of destruction but also a longing for political, social and philosophical renewal. It seems to be the right moment for a metamorphosis (a periagoge') of fundamental principles and symbols. The deepest passion of the Western mind should be to reunite with the ground of its being, to reconnect with Total Reality (Being), embrace a larger unity and transcend human alienation. The reflective or metaparadigmatic approach seems to create a balance between calculative and reflective thinking and create the necessary openness for an authentic postmodern model of thought. A threshold needs to be crossed demanding trust and faith to bring about the most basic structure of reality. / Educational Studies / D. Ed. (Filosofie van Opvoedkunde)

Text in Afrikaans / Hierdie navorsing belig en evalueer die ontwikkeling van die belangrikste wereldbeskouinge binne die Westerse kultuur deur op noodsaaklike interaksies tussen die filosofie, religie, wetenskap en geskiedenis te konsentreer. 'n Samehangende weergawe van die veranderende werklikheid is slegs moontlik wanneer die mens op historiese gebied goed onderle is. In die antieke wereld het Vorrne en Idees tydlose waarde gehad. Begrippe as skeppinge van die mens is as uitdrukkinge van die meer fundamentele idees of diepste werklikheid beskou. Hierdie Idees het die outentieke werklikheid en hoe die mens behoort te !ewe onverborge gemaak. 'n Fundamentele epogale verandering ('n Kopernikaanse omwenteling) in die perspektief en beeld van die modeme wereldbeskouing het met Descartes ingetree en sou by Kant 'n hoogtepunt bereik. Met die agteruitgang van die Christendom het die wetenskap meteens sy aanspraak op 'n nugtere benadering van die konkrete werklikheid versterk en as die bevryder van die mensdom na vore getree. Die mens is op radikale wyse uit die middelpunt van die Totale Werklikheid (Syn) verplaas. Hierdie verplasing is deur Darwin se relativisme versterk, soda! die wereld sonder geestelike doel en sin gelaat is. Die postmodeme intellektuele era toon 'n besondere kompleksiteit, besluiteloosheid en gebrek aan konsensus oor die wese van die werklikheid en die ongeslotenheid daarvan. Dit bied egter ongeewenaarde moontlikhede en perspektiewe sodat sake van die dag deurskou kan word en probleme opgelos kan word. Eietydse geskiedenis toon 'n universele neiging tot destruksie, maar ook 'n strewe na politieke, sosiale en fi!osofiese hemuwing. Dit wil voorkom of dit die regte tydstip is vir 'n metamorfose ('n periagoge') van fundamentele beginsels en simbole. Die Westerse denke behoort met die grondslae van sy bestaan of die Totale Werklikheid (Syn) te skakel om 'n groter eenheid te verkry en menslike ontheemding te transendeer. Die besinnende ofmetaparadigmatiese benadering kan 'n balans tussen berekende en besinnende denke bring en openheid vir 'n outentieke postmoderne denkmodel skep. Vertroue en geloof is nodig om die drumpel na die mees basiese werklikbeidstruktuur oor te steek. / This research elucidates and evaluates the development of the major worldviews of the Western culture by focusing on the crucial sphere of interaction between philosophy, religion, science and history. A coherent account of the changing conception of reality seems to be possible only to the extent to which one is historically informed. In the ancient world Forms and Ideas were timeless. Conceptual abstractions as creations of the human mind were expressions of the more fundamental ideas or deepest reality. These ideas unveiled authentic reality and how one should conduct life. A fundamental epochal shift (a Copernican revolution) in the perspective and fundamental metaphor of the entire modem worldview began with Descartes and culminated in Kant. Christianity was undermined and science suddenly stood forth as mankind's liberation appealing to common sense and concrete reality. The radical displacement of the human being from the centre of Total Reality (Being) was reinforced by Darwin's relativism of the human being, leading to a world devoid of spiritual purpose and intrinsic meaning. The postmodern intellectual era is profoundly complex, without consensus of the nature of reality, it is open-ended, but blessed with an unprecedented wealth of perspectives to engage the issues confronting it and to solve problems. Contemporary history reflects a universal mood of destruction but also a longing for political, social and philosophical renewal. It seems to be the right moment for a metamorphosis (a periagoge') of fundamental principles and symbols. The deepest passion of the Western mind should be to reunite with the ground of its being, to reconnect with Total Reality (Being), embrace a larger unity and transcend human alienation. The reflective or metaparadigmatic approach seems to create a balance between calculative and reflective thinking and create the necessary openness for an authentic postmodern model of thought. A threshold needs to be crossed demanding trust and faith to bring about the most basic structure of reality. / Educational Studies / D. Ed. (Filosofie van Opvoedkunde)

Submitted by Neusa Fagundes (neusa.fagundes@unioeste.br) on 2018-02-27T13:52:21Z No. of bitstreams: 2 José_BorsattoJunior2017.pdf: 4191897 bytes, checksum: 484e7f22b383a0b184237547fb8f9abc (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-02-27T13:52:21Z (GMT). No. of bitstreams: 2 José_BorsattoJunior2017.pdf: 4191897 bytes, checksum: 484e7f22b383a0b184237547fb8f9abc (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-10-27 / The exercise of power is fundamental for the attainment of organizational goals, since the efficiency of each individual can be evidenced and controlled by means of standardizations and norms related to the managerial control systems (MCS). This research presents a case study that aimed to understand how the MCS adopted by Mount Olympus are configured as instruments of power, under the bourdiesian perspective of power relations. As contribution and theoretical innovation, an empirical model was elaborated that outlines the package of MCS as an instrument of symbolic power and theoretical propositions about the researched topic were developed. As theoretical bases, both Bourdieu's symbolic power (1989), and the typology of Malmi and Brown (2008) were adopted, in order to address the socio-technical and socio-ideological elements of managerial control systems. The active role of MCS was considered in this study. Qualitative research was carried out through a single case study, according to Stake's (1995) understanding, positioned in the poststructuralist paradigm. For the purpose of the research, the controllership department of a large company (family holding company) was selected as the analysis unit and the MCS adopted by the company as a research object. Data collection took place through qualitative interviews and documentary research. Open, axial and selective encodings (Strauss & Corbin, 2008) were also used as analytical procedures and triangulation of multicriteria data.. In the analysis of MCS, the complementarity between cultural controls, planning, cyber controls, remuneration and rewards and administrative controls was noted. As for the aspects that involve power relations, it was verified that the MCS establish norms for the operation of the field and produce and reproduce hierarchies of power. This structural composition of the field enables the company and organizational members to seek the power resources of their choice. The company, in general, seeks economic, cultural, social, and symbolic capital, and, for that, it appropriates the cultural capital of its employees. The social and symbolic capitals are considered as the main power resources by the organizational members; however, the increase of these resources depends on the development of cultural capital. The MCS generate illusio for the commitment with the work and in the disputes by power, understood like rewards by the subjects of research – financial, non-financial rewards, prestige, and recognition. The influence and control of actions derived from MCS, used to ensure compatibility between organizational strategies and objectives and individual actions, establish the habitus, ie the general dispositions to act socially, which are mentally incorporated by means of from the universal point of view to the field (doxa), and physically through physical attitudes and ways of speaking, thinking, and feeling (hexis). It is concluded that the MCS are defined mainly as a function of the controls culture symbolic instruments of power. In addition, managerial control systems establish power relations that result in the definition of the company's actions towards society and its own employees, in establishing hierarchies of domination and influence and control over organizational members. On the other hand, power also serves as an input for the establishment and application of MCS in the organization. / O exercício do poder é fundamental para o atingimento dos objetivos organizacionais, visto que a eficiência de cada indivíduo pode ser evidenciada e controlada por meio de padronizações e normatizações relativas aos sistemas de controle gerencial (SCG). Esta pesquisa apresenta um estudo de caso que objetivou compreender como os SCG adotados pela Monte Olimpo se configuram como instrumento de poder, sob a perspectiva bourdiesiana das relações de poder. Como contribuição e inovação teórica, elaboraram-se um modelo empírico que esquematiza o pacote de sistemas de controle gerencial como instrumento de poder simbólico e proposições teóricas acerca da temática investigada. No que tange a base teórica, adotaram-se o poder simbólico de Bourdieu (1989) e a tipologia de Malmi e Brown (2008), a fim de se abordar os elementos sociotécnicos e socioideológicos dos SCG. Considerou-se, neste estudo, o papel ativo dos SCG. Realizou-se pesquisa qualitativa por meio de estudo de caso único, conforme o entendimento de Stake (1995), posicionada no paradigma pós-estruturalista. Para a finalidade da pesquisa, selecionou-se o departamento de controladoria de uma empresa de grande porte (holding familiar) como unidade de análise e os SCG adotados por esta como objeto de pesquisa. A coleta de dados ocorreu por meio de entrevistas qualitativas e pesquisa documental. Também se utilizaram as codificações aberta, axial e seletiva (Strauss & Corbin, 2008) como procedimentos analíticos e triangulação de dados multicritério. Notou-se, na análise dos SCG, a complementariedade entre os controles culturais, planejamento, controles cibernéticos, remuneração e recompensas e controles administrativos. Quanto aos aspectos que envolvem relações de poder, constatou-se que os SCG estabelecem normas para funcionamento do campo e produzem e reproduzem hierarquias de poder. Essa composição estrutural do campo propicia à empresa e aos membros organizacionais buscarem os recursos de poder de sua preferência. A empresa, em linhas gerais, busca capital econômico, cultural, social e simbólico, e, para tanto, apropria-se do capital cultural de seus funcionários. Os capitais social e simbólico são considerados como os principais recursos de poder pelos membros organizacionais; entretanto, a elevação desses recursos depende do desenvolvimento de capital cultural. Os SCG geram illusio para o comprometimento com o trabalho e em relação às disputas por poder, compreendidas como recompensas pelos sujeitos de pesquisa – recompensas financeiras, não financeiras, prestígio e reconhecimento. A influência e o controle de ações provenientes dos SCG, empregados para garantir compatibilidade entre as estratégias e objetivos organizacionais e ações individuais, estabelecem o habitus, ou seja, as disposições gerais para se agir socialmente, as quais são incorporadas mentalmente por meio do ponto de vista universal para o campo (doxa) e fisicamente por meio de atitudes físicas e modos de falar, pensar e sentir (hexis). Conclui-se que os SCG são definidos principalmente em função dos controles culturais e são instrumentos simbólicos de poder. Além disso, os SCG estabelecem relações de poder que resultam na definição das atuações da empresa perante a sociedade e seus próprios funcionários, no estabelecimento de hierarquias de dominação e influência e controle sobre os membros organizacionais. Por outro lado, o poder também serve como insumo para o estabelecimento e aplicação dos SCG na organização.

Die Forschungsarbeit untersucht aus einer interdisziplinären Perspektive den individuellen „Umgang“ mit kalkulativen Praktiken und der kalkulativen Praxis in ausgewählten deutschen Konzernen der Metall- und Elektroindustrie. Zur Beschreibung, dessen, was unter „Umgang“ zu verstehen ist, wird zunächst der am Subjekt orientierte Handlungsbegriff „Kalkulationsarbeit“ theoretisch konzeptualisiert und anschließend auf Basis qualitativer Daten empirisch konkretisiert. Die Arbeit vollzieht damit einen Perspektivwechsel. Denn bisher standen im Forschungsfeld einerseits die mit Controlling in Zusammenhang stehenden Mechanismen sowie deren Formung zu einem subjektivierenden und disziplinierenden Regime und andererseits die Durchsetzung der Mechanismen sowie die Folgen für die Handelnden im Fokus. Über eine subjektnahe und explorative Herangehensweise werden die Mechanismen hier jedoch explizit aus dem Blickwinkel der Handelnden rekonstruiert. Dabei wird aufgezeigt, wie die Handelnden auf Basis einer zunächst affirmativen Haltung die Mechanismen individuell interpretieren, kritisieren und auch brechen können.:1. Einleitung und Problemstellung 2. Theoretische Rahmung 3. Empirische Untersuchung 4. Zusammenführung der empirischen Ergebnisse und Diskussion 5. Ausblick / The research project investigates from an interdisciplinary perspective the individual ' way of dealing ' with calculative practices and the calculative practice in selected German corporations in the metal and electrical industry. In order to describe what is meant by 'dealing', the concept of 'calculative work', which is oriented towards the subject, is first conceptualized theoretically and then concretized empirically on the basis of qualitative data. The work thus undergoes a change of perspective. This is because the research field has so far focused, on the one hand, on the mechanisms associated with controlling and their shaping into a subjectivizing and disciplining regime and, on the other hand, on the enforcement of the mechanisms and the consequences for the subjects. By means of a subject-oriented and explorative approach, however, the mechanisms are explicitly reconstructed from the perspective of the subjects. It is shown how the subjects can individually interpret, criticize, and even break the mechanisms on the basis of an initially affirmative attitude.:1. Einleitung und Problemstellung 2. Theoretische Rahmung 3. Empirische Untersuchung 4. Zusammenführung der empirischen Ergebnisse und Diskussion 5. Ausblick

Artificiell intelligens (AI) inom marknadsföring har haft en ökad tillväxt de senaste åren. Marknadsföringen blir i allt större utsträckning datadriven, den tekniska utvecklingen har ständigt påverkat marknadsföringen och visat att AI-baserad marknadsföring kan göra skillnad. Det finns däremot många frågor som behöver besvaras innan AI kan användas på ett etiskt och effektivt sätt. Forskare uppmanar att analysera faktorer som påverkar konsumenters attityder till AI-baserad marknadsföring. Syftet med studien är därför att analysera hur upplevd integritetsrisk, upplevt förtroende och upplevda fördelar påverkar svenska konsumenters attityder till AI-baserad marknadsföring inom e-handel. Konsumentattityderna beskrivs i termer av känslomässig respektive kalkylmässig attityd. Metoden som användes var kvantitativ med en deduktiv ansats. Studien tog grund i en tvärsnittsdesign där en enkätundersökning utfördes. Webbenkäten publicerades på Facebook, Instagram och Snapchat där 102 respondenter besvarade den, varav 99 svar analyserades. Korrelationsanalys och regressionsanalyser skapades sedan i det statistiska dataprogrammet SPSS. Därefter bekräftades eller förkastades hypoteserna. Studien resulterade i att två av fyra hypoteser kunde bekräftas, vilka var hypoteserna H3a och H3b. Därmed blev slutsatsen, att upplevda fördelar påverkar svenska konsumenters attityder till AI-baserad marknadsföring inom e-handel positivt. Faktorerna upplevd integritetsrisk och upplevt förtroende är inte drivande faktorer för svenska konsumenter med en känslomässig attityd till AI-baserad marknadsföring. Upplevda fördelar påverkar den känslomässiga attityden vilket indikerar på att konsumenters känslomässiga attityd drivs av de praktiska aspekterna. Nyckelord: / Artificial Intelligence (AI) within marketing has had an increased growth in recent years. Marketing is becoming increasingly data-driven, the technological development constantly influences marketing and shows that AI-based marketing can make a difference. However, numerous questions need to be answered before AI can be used in an ethical and effective way. Researchers urge to examine factors that affect consumer attitudes towards AI-based marketing. The purpose of the study is therefore to analyze how perceived privacy risk, perceived trust and perceived benefits affect Swedish consumers attitudes to AI-based marketing within e-commerce. Consumer attitudes are described in terms of affective respective calculative attitude. The method used was quantitative with a deductive approach. The study was based on a cross-sectional design where a survey was carried out. The web survey was published on Facebook, Instagram and Snapchat where 102 respondents answered, of which 99 answers were analyzed. Correlation analysis and regression analyses were then created in the statistical data program SPSS. The hypotheses were then either confirmed or rejected. The study resulted in two out of four hypotheses being confirmed, the ones that could be confirmed were hypotheses H3a and H3b. Thus, the conclusion was that perceived benefits positively affect Swedish consumers’ attitudes towards AI-based marketing within e-commerce. The factors perceived privacy risk and perceived trust are not driving factors for Swedish consumers with an affective attitude to AI-based marketing. Perceived benefits affect the affective attitude which indicates that the consumer’s affective attitude is driven by the practical aspects.

Im Rahmen des Transferprojektes sollen baubetriebliche Rahmenbedingungen und Kennwerte, die zur Beurteilung der wirtschaftlichen Anwendung des Verfahrens geeignet sind, erarbeitet werden. Untersucht werden soll die Applikation von textilbewehrtem Beton im Bereich der Sanierung und Verstärkung von großflächigen Betonbauteilen. Generell können Bauaufgaben in sehr vielen Fällen durch verschiedene Bauverfahren realisiert werden, die sich regelmäßig hinsichtlich der Kosten, der benötigten Bauzeit aber auch hinsichtlich der gelieferten Qualität und des Einflusses auf die Umwelt unterscheiden. Aus baubetrieblicher Sicht wird traditionell über den kalkulatorischen Verfahrensvergleich jenes Verfahren ermittelt, mit dem die Realisierung am wirtschaftlichsten ausgeführt werden kann. Falls qualitative Kriterien beim Verfahrensvergleich mit berücksichtigt werden sollen, stehen verschiedene Methoden zur Auswahl. Der Begriff Nutzwertanalyse wird häufig als Synonym für diese nichtmonetären Bewertungsverfahren verwendet. In diesem Sinne ist auch der Titel des Beitrages zu verstehen. Die Grundlage bilden die baubetrieblichen Rahmenbedingungen, welche im Rahmen dieses Forschungsprojektes bestimmt werden. Hierzu zählen unter anderem die Entwicklung einer Trockenmischung des zu verwendenden Betons aus der bisher verwendeten Standardrezeptur der TU Dresden und geeigneter Maschinen für die Applikation des textilbewehrten Betons.

Im Rahmen des Transferprojektes sollen baubetriebliche Rahmenbedingungen und Kennwerte, die zur Beurteilung der wirtschaftlichen Anwendung des Verfahrens geeignet sind, erarbeitet werden. Untersucht werden soll die Applikation von textilbewehrtem Beton im Bereich der Sanierung und Verstärkung von großflächigen Betonbauteilen. Generell können Bauaufgaben in sehr vielen Fällen durch verschiedene Bauverfahren realisiert werden, die sich regelmäßig hinsichtlich der Kosten, der benötigten Bauzeit aber auch hinsichtlich der gelieferten Qualität und des Einflusses auf die Umwelt unterscheiden. Aus baubetrieblicher Sicht wird traditionell über den kalkulatorischen Verfahrensvergleich jenes Verfahren ermittelt, mit dem die Realisierung am wirtschaftlichsten ausgeführt werden kann. Falls qualitative Kriterien beim Verfahrensvergleich mit berücksichtigt werden sollen, stehen verschiedene Methoden zur Auswahl. Der Begriff Nutzwertanalyse wird häufig als Synonym für diese nichtmonetären Bewertungsverfahren verwendet. In diesem Sinne ist auch der Titel des Beitrages zu verstehen. Die Grundlage bilden die baubetrieblichen Rahmenbedingungen, welche im Rahmen dieses Forschungsprojektes bestimmt werden. Hierzu zählen unter anderem die Entwicklung einer Trockenmischung des zu verwendenden Betons aus der bisher verwendeten Standardrezeptur der TU Dresden und geeigneter Maschinen für die Applikation des textilbewehrten Betons.