Made available in DSpace on 2014-06-11T19:23:33Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-09-05Bitstream added on 2014-06-13T19:50:26Z : No. of bitstreams: 1 cardoso_dra_me_arafcl.pdf: 1315504 bytes, checksum: f2f9df673f3916de7d3f589227039893 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O presente trabalho busca compreender qual a influência da indústria cultural na infância, pensando, particularmente, nas propagandas televisivas e na formação das crianças com faixa etária entre 7 e 10 anos. Para tanto, faz um estudo acerca da infância na sociedade atual, onde a justaposição de um sistema fez com que se configurasse um panorama de espetáculos, no qual as imagens se perpetuam em detrimento do real, promovendo um monopólio da aparência. Nesse sentido, aponta para a tese de que existe um consumismo precoce presente na infância, que ganha maiores proporções com o apoio das propagandas midiáticas, em especial as exibidas pela televisão a qual todos têm acesso e que, direta ou indiretamente, apontam para a influência da indústria cultural no processo formativo das crianças. Para assegurar uma discussão sobre o conceito de indústria cultural, o trabalho se baseia, prioritariamente, no pensamento de Theodor W. Adorno – seu precursor – sob o referencial da Teoria Crítica, também emanada por pesquisadores contemporâneos que favoreceram esse estudo. A pesquisa situa ainda a infância, discutindo algumas de suas concepções e delineando uma nova concepção amparada nas considerações de seus importantes pesquisadores. Para responder aos questionamentos levantados, optamos por uma pesquisa de caráter empírico, por meio da realização de um projeto envolvendo rodas de conversas e atividades realizadas diretamente com um grupo de crianças do 2° ano das séries iniciais do Ensino Fundamental. A partir desse projeto, concluímos que a Indústria Cultural influencia de maneira acentuada a formação das crianças que se identificam com as pessoas que possuem os mesmos ícones de consumo, gerando uma interferência na formação dos grupos. As conclusões ainda demonstram... / The present work aims to understand the influence of the cultural industry in childhood, thinking particularly in television advertising and the formation of children aged between 7 and 10 years old. To this end, a study were done concerning childhood in contemporary society, where the juxtaposition of a system has configured a panorama of shows, in wich the images have perpetuated in detriment of the real, promoting a monopoly of appearance. In this sence, it points towards the thesis that there is an early consumerism present in childhood, wich takes greater proportions with the support of media propaganda, specially those shown on television wich everyone has access to and, directly or undirectly, indicate the influence of cultural industry in the formative process of children. To ensure a discussion of the concept of a cultural industry, this work is based primarily on the thought of Theodor W. Adorno – its precursor – under the reference of Critical Theory, also issued by contemporary researchers who favored this study. The research also situates the childhood, discussing some of its conceptions and outlining a new conception supported on the consideration of its leading researchers. To answer the raised questions, we opted for an empirical character research, through the realization of a project involving wheels of conversation and activities carried out directly with a group of children of the 2nd year of the first grades of Brazilan elementary school. From this project, we conclude that the Cultural Industry influences sharply the formation of children who identify themselves with people who own the same consumption icons, generating an interference on the formation of groups. The conclusion also demostrate that shuch influences are brought to the inside of the school, so there is a bigger stimulus when students possess certain products

Os meios de comunicação têm evoluído rápida e mundialmente e seus efeitos podem ser percebidos em vários aspectos da vida social. A sociedade de consumo que nos cerca utiliza-se dessa agilidade e globalização dos veículos de comunicação para se diluir ainda mais na sociedade contemporânea. Dentre esses aspectos, escolhemos analisar a junção entre Universidade e o shopping center, duas instituições que têm sofrido muitas modificações ao longo dos anos. Enquanto uma tem estado em conflito por não estar atendendo às novas demandas da vida urbana, o outro apresenta uma grande expansão e cada vez ocupa mais espaço dentro das cidades contemporâneas. Contudo, a cidade enfrenta hoje grandes desafios e, ao longo das décadas, a Universidade esteve ao seu lado para tentar respondê-los, como um cérebro respondendo aos estímulos do corpo. Contudo, este espaço de reflexão vem se transformando e novos parâmetros de ensino vêm ganhando espaço como, por exemplo, as Universidades corporativas. A comunicação contemporânea apresenta novos modelos que assumem o papel de norteadores das ações sociais: o consumo e a personalidade. O espaço público se desloca para o espaço privado em busca de segurança e novas utopias / The communication ways have developed quickly and world-wide and their effects may be noticed in a lot of aspects of the social life. The consumption society that surround us uses that agility and "globalization" of the communication vehicles to dilute the contemporaneous society even more. In these aspects, we chose to analize the junction between University and shopping center, two institutions that have suffered a lot of changes through the years. While one of them has been in conflict for not attending the urban life's demands, the other presents a big expansion and each time occupies more space inside the contemporaneous cities. But, the city faces big challenges today and, through the decades, the University was by its side to try to respond them, like a brain responding to the body's stimulus. However, this reflection space has been transforming itself and new teaching parameters have been gaining space like, for example, the corporative Universities. The contemporaneous communication presents new models that take the role of social actions guiders: the consumption and the personality. The public space dislocates itself to the private space in search for safety and new utopias

Orientador: Paula Ramos de Oliveira / Banca: Antônio Alvaro Soares Zuin / Banca: João Augusto Gentilini / Resumo: O presente trabalho busca compreender qual a influência da indústria cultural na infância, pensando, particularmente, nas propagandas televisivas e na formação das crianças com faixa etária entre 7 e 10 anos. Para tanto, faz um estudo acerca da infância na sociedade atual, onde a justaposição de um sistema fez com que se configurasse um panorama de espetáculos, no qual as imagens se perpetuam em detrimento do real, promovendo um monopólio da aparência. Nesse sentido, aponta para a tese de que existe um consumismo precoce presente na infância, que ganha maiores proporções com o apoio das propagandas midiáticas, em especial as exibidas pela televisão a qual todos têm acesso e que, direta ou indiretamente, apontam para a influência da indústria cultural no processo formativo das crianças. Para assegurar uma discussão sobre o conceito de indústria cultural, o trabalho se baseia, prioritariamente, no pensamento de Theodor W. Adorno - seu precursor - sob o referencial da Teoria Crítica, também emanada por pesquisadores contemporâneos que favoreceram esse estudo. A pesquisa situa ainda a infância, discutindo algumas de suas concepções e delineando uma nova concepção amparada nas considerações de seus importantes pesquisadores. Para responder aos questionamentos levantados, optamos por uma pesquisa de caráter empírico, por meio da realização de um projeto envolvendo rodas de conversas e atividades realizadas diretamente com um grupo de crianças do 2° ano das séries iniciais do Ensino Fundamental. A partir desse projeto, concluímos que a Indústria Cultural influencia de maneira acentuada a formação das crianças que se identificam com as pessoas que possuem os mesmos ícones de consumo, gerando uma interferência na formação dos grupos. As conclusões ainda demonstram... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The present work aims to understand the influence of the cultural industry in childhood, thinking particularly in television advertising and the formation of children aged between 7 and 10 years old. To this end, a study were done concerning childhood in contemporary society, where the juxtaposition of a system has configured a panorama of shows, in wich the images have perpetuated in detriment of the real, promoting a monopoly of appearance. In this sence, it points towards the thesis that there is an early consumerism present in childhood, wich takes greater proportions with the support of media propaganda, specially those shown on television wich everyone has access to and, directly or undirectly, indicate the influence of cultural industry in the formative process of children. To ensure a discussion of the concept of a cultural industry, this work is based primarily on the thought of Theodor W. Adorno - its precursor - under the reference of Critical Theory, also issued by contemporary researchers who favored this study. The research also situates the childhood, discussing some of its conceptions and outlining a new conception supported on the consideration of its leading researchers. To answer the raised questions, we opted for an empirical character research, through the realization of a project involving wheels of conversation and activities carried out directly with a group of children of the 2nd year of the first grades of Brazilan elementary school. From this project, we conclude that the Cultural Industry influences sharply the formation of children who identify themselves with people who own the same consumption icons, generating an interference on the formation of groups. The conclusion also demostrate that shuch influences are brought to the inside of the school, so there is a bigger stimulus when students possess certain products / Mestre

Os meios de comunicação têm evoluído rápida e mundialmente e seus efeitos podem ser percebidos em vários aspectos da vida social. A sociedade de consumo que nos cerca utiliza-se dessa agilidade e globalização dos veículos de comunicação para se diluir ainda mais na sociedade contemporânea. Dentre esses aspectos, escolhemos analisar a junção entre Universidade e o shopping center, duas instituições que têm sofrido muitas modificações ao longo dos anos. Enquanto uma tem estado em conflito por não estar atendendo às novas demandas da vida urbana, o outro apresenta uma grande expansão e cada vez ocupa mais espaço dentro das cidades contemporâneas. Contudo, a cidade enfrenta hoje grandes desafios e, ao longo das décadas, a Universidade esteve ao seu lado para tentar respondê-los, como um cérebro respondendo aos estímulos do corpo. Contudo, este espaço de reflexão vem se transformando e novos parâmetros de ensino vêm ganhando espaço como, por exemplo, as Universidades corporativas. A comunicação contemporânea apresenta novos modelos que assumem o papel de norteadores das ações sociais: o consumo e a personalidade. O espaço público se desloca para o espaço privado em busca de segurança e novas utopias / The communication ways have developed quickly and world-wide and their effects may be noticed in a lot of aspects of the social life. The consumption society that surround us uses that agility and "globalization" of the communication vehicles to dilute the contemporaneous society even more. In these aspects, we chose to analize the junction between University and shopping center, two institutions that have suffered a lot of changes through the years. While one of them has been in conflict for not attending the urban life's demands, the other presents a big expansion and each time occupies more space inside the contemporaneous cities. But, the city faces big challenges today and, through the decades, the University was by its side to try to respond them, like a brain responding to the body's stimulus. However, this reflection space has been transforming itself and new teaching parameters have been gaining space like, for example, the corporative Universities. The contemporaneous communication presents new models that take the role of social actions guiders: the consumption and the personality. The public space dislocates itself to the private space in search for safety and new utopias

The goal of this thesis is to find and describe regular visitor of cinema. Thesis also describes situation on the cinema market and identifies two latest key milestones of development of the market. Thesis describes group of regular visitors of cinema and defines two segments within it. These two segments are described from the lifestyle point of view, their opinions and media consumption. Thesis compares own results with the research Kino 2004 and find the development within the group. Thesis mines data from the widest commercial research done continuously in Czech Republic. Part of the thesis describing the visitor may serve as a answer to investor on question who will him target by advertising in cinema. The part about media consumption may serve to film distributors as a hint where it is best to target requested target group.

O presente estudo tem por objetivo analisar, sob a perspectiva antropológica, representações envolvidas no universo simbólico da etiqueta a partir de um campo privilegiado de observação empírica - os cursos de etiqueta oferecidos na cidade de São Paulo nos anos de 1990 - e, também, de instrumentos midiáticos como sites, livros, programas televisivos que constroem um repertório cultural do qual o público se utiliza para consumir tal bem simbólico. Analisamos, por fim, de que forma os aspectos conflitivos e simbólicos que emergem nesse campo polissêmico nos ajudam a compreender a "teia de significados" construída pelos sujeitos envolvidos nessa prática cultural. / The aim of the present study is to anaylise the representation involved in the symbolic universe of etiquette from an anthropological view, based on a privileged field of empirical observation - the etiquette courses taking place in the city of São Paulo in the 1990´s - and also on the media (web sites, books, magazines and tv programmes), which build a cultural fund that provides the public with such symbolic goods. At last we have analysed how the symbolic and conflitive aspects that come out from this varied help us to understand the "web of meanings" created by the individuals involved in this cultural practice.

O presente estudo tem por objetivo analisar, sob a perspectiva antropológica, representações envolvidas no universo simbólico da etiqueta a partir de um campo privilegiado de observação empírica - os cursos de etiqueta oferecidos na cidade de São Paulo nos anos de 1990 - e, também, de instrumentos midiáticos como sites, livros, programas televisivos que constroem um repertório cultural do qual o público se utiliza para consumir tal bem simbólico. Analisamos, por fim, de que forma os aspectos conflitivos e simbólicos que emergem nesse campo polissêmico nos ajudam a compreender a "teia de significados" construída pelos sujeitos envolvidos nessa prática cultural. / The aim of the present study is to anaylise the representation involved in the symbolic universe of etiquette from an anthropological view, based on a privileged field of empirical observation - the etiquette courses taking place in the city of São Paulo in the 1990´s - and also on the media (web sites, books, magazines and tv programmes), which build a cultural fund that provides the public with such symbolic goods. At last we have analysed how the symbolic and conflitive aspects that come out from this varied help us to understand the "web of meanings" created by the individuals involved in this cultural practice.

Pulses (common beans and cowpeas) provide a major alternative source of protein, and the rapid rise in food prices has led to an increase in the consumption of inexpensive pulses. The slow growth in pulse production has, however, led to a decline in availability. Thus, to overcome this decline in production, this study concern in expanding pulse production in Mozambique by using the agricultural research survey known as TIA. In addition, this study identified and analysed the critical drivers influencing production, as well as constraints and opportunities to expand pulse production in Mozambique. In studying the participation of smallholder farmers in pulse markets, the Heckman two-step approach was applied to avoid sample selection bias. In the first step a Probit model was estimated to capture the household’s decision of whether or not to participate in the market. The second step comprised of an OLS estimation to determine the significance of variables that contribute to the level of pulse sold. At national level, results indicate that the majority of households receive price information, but few households receive information on fertilizers and improved seed use. Most households also have poor access to credit and improved extension services, and low levels of membership of agricultural associations. A very small percentage of household farmers are engaged in pulse production, with male farmers more dedicated to the production of common beans and female farmers more dedicated to the production of cowpeas. In terms of market participation, the results reveal that female-headed households are less likely to participate in pulse markets. The critical factors that discourage entry into the pulse market are distance to the market and yield loss. The factors that give incentives to smallholders to participate in the pulse market are land size, price information and pulse price. The trade volume of common beans is relatively high and is affected by land size, pulse price and price information. In contrast, the trade volume of cowpeas is highly affected by bicycle ownership and ownership of livestock for animal traction. Cowpea prices also have a positive effect on the volume of cowpeas sold. Yield loss is a major factor that negatively affects the pulse trade, while land size has a negative effect on the volume of cowpeas sold. Land availability and price information provide good opportunities, in Mozambique, for expanding pulse production. The expansion of pulse production is however constrained by household access to public goods and services such as extension services, credit and membership to an agricultural association. Moreover, the expansion of pulse production in the country is also constrained by the absence of the use of productive technologies such as improved seed and fertilizer. Based on the results of the study, the recommendations are to expand extension services, improve access to improved technology, facilitate access to agricultural finance, and improve infrastructure and storage facilities. This would facilitate and give incentive to smallholder to expanding pulse production in Mozambique. / Dissertation (MSc Agric)--University of Pretoria, 2013. / gm2014 / Agricultural Economics, Extension and Rural Development / unrestricted

This theses will try to explain how the miners (bergsmän) were dressed in Ovansjö parish in Gästrikland in the beginning of the 19th century in contrast to the farmers in the same parish. This is done by comparising ten estate inventories each for the two groups. Also by looking into other sources such as what has been written in litterature regarding textiles and miners and dialogue with experts within the fiels of textile and ethnology. Some information is found in old photographs and paintings from the period. The welvet costume at Ovansjö Homestead was available for an object analysis. The conclusion is that during the period around 1840 the miners in Ovansjö parish did use their dresses of velvet as a mean of conspicious consumption. This was a way for the miners to differ themselves in the society and try to show themselves as more sophisticated and wealthier than the o rdinary farmers in the parish.

Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-16T15:15:29Z No. of bitstreams: 1 Gilson-Dias_Pedroza_PPGCOM_dissertacao_JULHO-31.pdf: 2343448 bytes, checksum: 7dd6fe5c984b28e85312dbab274f2020 (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-16T15:15:55Z (GMT) No. of bitstreams: 1 Gilson-Dias_Pedroza_PPGCOM_dissertacao_JULHO-31.pdf: 2343448 bytes, checksum: 7dd6fe5c984b28e85312dbab274f2020 (MD5) / Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2017-11-22T12:53:42Z (GMT) No. of bitstreams: 1 Gilson-Dias_Pedroza_PPGCOM_dissertacao_JULHO-31.pdf: 2343448 bytes, checksum: 7dd6fe5c984b28e85312dbab274f2020 (MD5) / Made available in DSpace on 2017-11-22T13:01:40Z (GMT). No. of bitstreams: 1 Gilson-Dias_Pedroza_PPGCOM_dissertacao_JULHO-31.pdf: 2343448 bytes, checksum: 7dd6fe5c984b28e85312dbab274f2020 (MD5) Previous issue date: 2017-08-18 / This study examines photographs, mainly analogue ones, taken by the photographer Nícia Guerriero between the years of 1980 and 1990, which were then digitized and 20 years later posted on Facebook, via a virtual album on the photographer’s personal profile. These photos were taken on the north coast of São Paulo, São Sebastião, especially on the beach of Boiçucanga and its surroundings. Many of these images, which were mainly produced in order to document the Caiçara culture and the local landscape, became postcards or were featured in books. This research focus on the scanned images of the analogue photographs, that were later shared on Facebook. Its theoretical object relates to a symbolic consumption and emotional ties generated by the fact that they have gone through a few communication means, such as postcards, books and the internet. On the other hand, the empirical object refers to the virtual album named Cores Caiçaras. The overall objective is to investigate if such images have generated shared memories and interests. And the specific objective is to analyse images that portray a sense of community and if the interaction present on the social networking site can somehow recover, establish or promote some kind of recollecting memory and symbolic consumption, mostly on the emotional side. What we question is whether these digitally reproduced images and symbolically consumed on the social media could collaborate to strengthening the relations of the researched group as well as emanate individual and collective memories through the Cores Caiçaras Album. Our corpus brings observations about the produced material, including information on the facebook interactive tools such as like, share and more importantly comment as well as interviews with the protographer. The main authors that were invited to participate in our research are: Norval Baitello, Rose Rocha, Maurice Halbwachs, Joan Fontcuberta, Fausto Colombo, Boris Kossoy, Mônica Nunes. The results show that these photographs, most of which were taken around 30 years ago and that have been made public on the internet can bring back collective memories and feelings. / Este trabalho parte do estudo de fotografias, em sua maioria analógicas, produzidas pela fotógrafa Nícia Guerriero, principalmente entre os anos 1980 e 1990 e que posteriormente digitalizadas, cerca de 20 anos depois (2013), foram disponibilizadas na world wide web por meio de um álbum virtual, dentro do Facebook na página pessoal da referida fotógrafa. Estes registros foram feitos na região denominada Costa Sul do litoral Norte de São Paulo, na cidade de São Sebastião, sobretudo na praia de Boiçucanga e arredores. Parte considerável destas imagens produzidas para documentar a cultura caiçara e a paisagem local tornaram-se cartões postais ou foram parar em livros. A partir destas, podemos abordar que o tema desta pesquisa está relacionado às imagens digitalizadas de fotografias analógicas postadas na rede social mencionada. Seu objeto teórico está relacionado ao consumo simbólico afetivo gerado por estas fotografias que passaram por inúmeros espraiamentos comunicacionais, como os cartões postais, livros e a internet. Seu objeto empírico é o álbum virtual Cores Caiçaras. O objetivo geral é investigar se há memórias compartilhadas geradas pelas fotos. O objetivo específico é analisar imagens que trazem a presença de membros e momentos da comunidade que por meio das ferrramentas de interação desta rede social que recuperam, estabelecem ou possam promover algum tipo de permanência da memória e consumo, principalmente o afetivo. O que norteia o nosso problema, ou seja, o que questionamos é se tais imagens reproduzidas digitalmente e consumidas simbolicamente no ambiente midiático de uma rede social colaborariam nos estreitamentos dos laços comunitários do grupo pesquisado, e se delas poderiam emanar memórias individuais e coletivas na comunidade, através do álbum Cores Caiçaras. Nosso corpus inclui observações sobre o material produzido e postado, interpretação das ferramentas de interação do Facebook (curtir, compartilhar e sobretudo comentar), entrevistas com a fotógrafa, e a referência teórica, entre os principais autores que chamamos para dialogar com a nossa pesquisa são: Norval Baitello, Rose Rocha, Maurice Halbwachs, Joan Fontcuberta, Fausto Colombo, Boris Kossoy, Mônica Nunes. Para a análise das imagens seguiremos as propostas de Roland Barthes e Geoff Dyer e o estabelecimento de um quadro e categorias de análise para as fotos. Os resultados demonstram que estas fotografias, produzidas em sua maioria há cerca de trinta anos, ao serem disponibilizadas num álbum virtual na internet, contribuem para convocar e espraiar com mais intensidade memórias, afetos e consumos.