Submitted by Clebson Anjos (clebson.leandro54@gmail.com) on 2016-02-18T20:05:27Z No. of bitstreams: 1 arquivototal.pdf: 2146607 bytes, checksum: 4f5684910bc3557cc0d3851f352e26c6 (MD5) / Made available in DSpace on 2016-02-18T20:05:27Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2146607 bytes, checksum: 4f5684910bc3557cc0d3851f352e26c6 (MD5) Previous issue date: 2015-07-10 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / In the context of the new economy, fostered mainly by information and communication technologies and economic liberalization and deregulation, the relations between organizations and consumers are changed. Consumption is regarded as something "eminently social, correlative and active", contributing to the practice of citizenship and ratifying an "Age of Rights'. The disregard and disrespect faced by consumers in the relationship marketing have led them to adopt a behavior based on affirmative practices, in environments such as social networking sites. In this sense, this study aims at analyzing the net-activist practices of consumers of companies Tim, Oi, Claro and Vivo - that offer fixed-line, mobile and internet services - in their respective Facebook pages, understood as a legitimate customer service, in the social context of mediatization. With quantitative and qualitative nature and under an exploratory approach, the analysis of the object is constituted as a case study of comparative type, based on the intensive indirect observation by the bias of non-participant observation. The investigation identified, initially, that phone companies are the ones that receive more complaints which consumers turn to their institutional pages as an alternative way to achieve their claim. This way, the companies consolidate one legitimating space of customer service. However, social networking platforms used as SAC 2.0 are not regulated by the State and, therefore, the promptness of the customer service is drifting by the phone companies. / Na conjuntura da nova economia, propiciada, sobretudo, pelas tecnologias da informação e comunicação e liberalização e desregulamentação econômica, as relações entre as organizações e os consumidores são alteradas. O consumo é considerado como algo “eminentemente social, correlativo e ativo”, concorrendo para a prática do exercício da cidadania e ratificando uma “Era dos Direitos”. O descaso e o desrespeito enfrentado pelos consumidores nas relações mercadológicas os têm levado a adotar um comportamento baseado em práticas afirmativas, em ambientes como os sites de redes sociais. Nesse sentido, o objetivo deste estudo é analisar as práticas net-ativistas dos consumidores das empresas Tim, Oi, Claro e Vivo – que oferecem serviços de telefonia fixa, móvel e internet - nas suas respectivas páginas no Facebook, compreendidas como legítimo serviço de atendimento ao consumidor, no contexto social da midiatização. De natureza quantitativa e qualitativa e sob a abordagem exploratória, a análise do objeto se constitui na forma de estudo de caso do tipo comparativo, tendo por base a observação indireta intensiva pelo viés da observação não-participante. A investigação identificou, inicialmente, que as operadoras de telefonia são as empresas que recebem mais reclamações cujos consumidores recorrem às suas páginas institucionais como uma forma alternativa de concretizar a sua reivindicação. Deste modo, consolidam um espaço de legitimação do serviço de atendimento ao cliente. Todavia, as plataformas de redes sociais utilizadas como SAC 2.0 não são reguladas pelo Estado e, portanto, a presteza do atendimento fica à deriva das operadoras.

A pesquisa visa descrever o conteúdo nutricional e as características sensoriais do tomate orgânico em comparação ao convencional, bem como conhecer o perfil, a opinião e as atitudes dos consumidores com relação aos alimentos orgânicos. Foram analisadas as características físico-químicas e sensoriais dos tomates dos cultivares Carmem e Débora produzidos por meio do cultivo orgânico e convencional. As amostras de tomate foram avaliadas fisicamente, considerando-se a textura e cor, e quimicamente o pH, sólidos solúveis totais, acidez total titulável, ácido ascórbico, teores de licopeno, b-caroteno e de minerais. As amostras de tomate foram também avaliadas sensorialmente quanto ao aroma, sabor, cor e aspecto geral. Visando preencher a lacuna de informações sobre o comportamento do consumidor, no tocante aos alimentos orgânicos, realizou-se uma pesquisa envolvendo amostra, contendo indivíduos pertencentes à comunidade universitária, entre outros. Os resultados revelaram que os frutos do cultivar Débora convencional apresentaram tonalidade maior da cor vermelha, quando comparados aos frutos Débora orgânico, enquanto o tomate Carmem orgânico apresentou tonalidade maior de vermelho do que o Carmem convencional. Analisando- se os valores, de acordo com o método de cultivo, pode-se observar quanto à textura, que os resultados foram, praticamente iguais entre o lote orgânico (8,85) e convencional (8,47) do cultivar Carmem. Para o cultivar Débora foram observados valores de 10,28 e 9,38 para o cultivo orgânico e convencional, respectivamente. Verificou-se que o tomate Carmem produzido organicamente apresentou um teor de vitamina C mais elevado quando comparado com o obtido pela produção convencional. Para o cultivar Débora foi identificado um teor de vitamina C, mais elevado, nas amostras de frutos produzidos convencionalmente. Os teores de licopeno identificados nas amostras do cultivar Carmem foram de 2,9 e 2,5 mg/100g nos frutos produzidos pelo cultivo orgânico e convencional, respectivamente. Observou-se uma discreta diferença entre os teores de licopeno obtidos nos frutos do cultivar Débora cultivados organicamente (3,5 mg/100g) e convencionalmente (3,7 mg/100g). Com relação aos teores dos minerais, destaca-se o enxofre que se revelou superior para os frutos produzidos organicamente e o cobre que apresentou conteúdo muito elevado nos frutos produzidos convencionalmente (0,33mg e 0,26mg), quando comparado com os valores obtidos nos frutos cultivados organicamente (0,07mg e 0,05mg). Por meio da análise sensorial dos frutos, constatou-se que apenas para os atributos de sabor e aspecto geral houve diferença significativa ao nível de 5%, entre os tratamentos. Considerando a opinião do consumidor, preocupações com a saúde foram as principais motivações para a compra de alimentos orgânicos. O fato de serem identificados como livres de pesticidas foi considerada, pelos consumidores, como uma característica importante. Com relação às restrições, registradas pelos consumidores, ao consumo de alimentos orgânicos, merece destaque as citações relativas aos preços elevados e a disponibilidade limitada. / This survey seeks to describe the nutritional content and the sensorial characteristics of organic tomato in comparison to the conventional tomato, and assesses the current consumer's opinion on organic foods. The physical, chemical and sensorial characteristics of the tomatoes Carmem and Débora cultivate produced through the organic and conventional cultivation were determined. Samples of tomatoes underwent physical analyses of texture and color, and chemical analyses of pH, total soluble solids, titratable acidity, ascorbic acid, licopene, b-carotene and minerals. Samples also were sensorally evaluated for aroma, flavor, color and general aspect. With the purpose of filling gap of information on consumer behavior about organic foods, a survey was conduced among individual that included members of the university community. The results showed that Débora cultivate conventionally grown exhibited larger tonality of red than Débora organically grown, while the Carmem organic tomato presented larger tonality of red than Carmem conventional. With the analysis of the texture values in agreement with the cultivation method, it can be observed that the texture presented very similar values between the organic lot (8,85) and conventional lot (8,47) of Carmem cultivate. Débora cultivate exhibited values of 10,28 and 9,38, these values were observed for the organic and conventional cultivation, respectively. It was verified that the tomato Carmem organically grown presented a higher content of vitamin C in comparison to the conventional production. Débora cultivate exhibited greater content of vitamin C in the samples of conventionally produced tomatoes. The licopene content exhibit for Carmem cultivate were of 2,9 and 2,5 mg/100g in tomatoes produced by the organic and conventional cultivation, respectively. A small difference was observed between the licopene content presented in Débora organically (3,5 mg/100g) and conventionally (3,7 mg/100g) produced tomato. In relation to the mineral contents, the sulfur turned out to be superior in organically produced tomatoes and the copper turned out to be higher for the conventionally produced fruits (0,33mg and 0,26mg) in comparison to the values obtained in organically grown tomatoes (0,07mg and 0,05mg). Through the sensorial analysis of the fruits, it was verified that just for the flavor and general aspect had significant difference at the level of 5%, among the treatments. Considering the consumer's opinion, concerns about the health were the main reason for purchasing for organic foods, and the fact of they be considered free from pesticides an important characteristic of those products. In relation to the restrictions to the consumption of organic foods, the most important factors are the high prices and the limited availability.

O interesse quanto ao uso de índices de eficiência alimentar na seleção de bovinos é crescente, pela sua associação com o custo de produção e impacto ambiental. O objetivo deste trabalho foi avaliar dois índices de eficiência, o consumo alimentar residual (CAR) e consumo e ganho residual (CGR) e suas relações com desempenho, características de carcaça, qualidade de carne, batimentos cardíacos e consumo de oxigênio em bovinos Nelore. Foram avaliados 84 animais para desempenho, peso de carcaça, rendimento, área de olho de lombo, espessura de gordura subcutânea, peso de vísceras e gordura interna. Foi avaliada a qualidade da carne de amostras não maturadas e maturadas (pH, força de cisalhamento, cor, perdas por cocção, capacidade de retenção de água, índice de fragmentação miofibrilar e gordura intramuscular). Para estimar a produção de calor (PC) pela metodologia do Pulso de O2 (O2P), 39 animais foram monitorados para frequência cardíaca, que foi calibrada para consumo de O2 em 18 deles. A PC foi estimada multiplicando-se o total de batimentos cardíacos diários pelo volume de O2/batimento e pela constante 4,89 kcal/LO2. Foram estudados os coeficientes de inclinação das retas entre CAR e CGR e as variáveis estudadas. O CAR não foi associado com o peso vivo e ganho de peso (P>0,05), porém animais eficientes consumiram 16,1% menos alimento (P<0,0001). Animais eficientes para CGR apresentaram consumo 11,7% menor e ganharam mais peso (P<0,01). O CGR não foi associado ao peso vivo metabólico médio (P>0,05), contudo foi associado ao peso vivo final (P=0,06). A PC estimada pela diferença entre energia retida e consumo de energia metabolizável foi maior nos animais ineficientes (P<0,0001), porém não foi diferente quando estimada pela metodologia do O2P (P>0,05). A frequência cardíaca (FC) e consumo de O2 não foram associados ao CAR e CGR (P>0,05), contudo a FC foi menor nos animais eficientes durante a calibração do O2 (P<0,05). Ambos os índices foram associados com mudanças na composição corporal; animais eficientes para CAR apresentaram menor teor de gordura subcutânea avaliada por ultrassom (P=0,08), e os eficientes para CGR apresentaram maior AOL (P<0,05). As características de qualidade da carne não foram associadas ao CAR, mas animais eficientes para CGR apresentaram intensidade da cor vermelha na carne menor e na gordura maior (P<0,05). Animais eficientes quanto ao CAR apresentaram menor peso de fígado e de gordura interna (P<0,05) sendo este efeito não observado para CGR. Os animais eficientes em ambos, CAR e CGR, apresentaram menor custo de produção resultando em aumento no lucro (P<0,01). O lucro foi fortemente associado à conversão alimentar, CGR e ganho de peso (r=-0,812; 0,72 e 0,61; P<0,0001) enquanto sua associação com CAR foi menor (r=-0,46; P<0,0001). As correlações fenotípicas sugerem que seleção de animais eficientes para CAR ou CGR pode reduzir custos na produção de bovinos de corte, com alteração na coloração da carne. O lucro tem maior correlação com o CGR que com CAR. Porém o CGR tem a possível desvantagem de ser fenotipicamente associado ao maior peso final o que pode indicar uma correlação genética para peso adulto. / There is growing interest in the use of feed efficiency in beef cattle, due to its relationship to production costs and environmental impact. Identification of variation in energy losses can explain differences in efficiency. The objective of this study was to evaluate measures of feed efficiency (residual feed intake - RFI and residual intake and gain _ RIG) and their relationships with performance, carcass characteristics, meat quality, heart rate and oxygen use in Nellore bulls. A group of 84 animals were evaluated for performance, carcass characteristics (weight, yield, loin eye area, fat thickness, weight of visceral and internal fat) and meat quality in fresh and aged meat samples (pH, shear force, cooking loss, water retention capacity, myofibrilar fragmentation index and intramuscular fat). To estimate heat production (HP) by O2 pulse methodology (O2P), 39 animals were monitored for heart rate (HR). A subgroup of 18 animals which was calibrated for O2 consumption determined over in 18 of them. HP was estimated multiplying daily heart beats by O2 volume per beat, assuming 4.89 kcal/LO2 as constant. The slope coefficient for each variable against RFI and RIG was studied. There was no association of RFI with weight (P>0.05) and weight gain (P>0.05), but efficient animals consumed 16.1% less feed (P<0.0001). Efficient animals for RIG consumed 11.7% less food (P<0.0001), but gained more weight than inefficient animals (P<0.01). There was no association between RIG and average metabolic weight (P>0.05), however RIG was related to final weight (P=0.06). HP estimated by the difference between retained energy and metabolic energy intake was higher for inefficient animals (P<0.001), for both RFI and RIG. However there was no effect on HP estimated by the O2P methodology (P>0.05). Heart rate (HR) and O2 consumption were not associated with RFI and RIG (P>0.05), but HR was lower in efficient animals during O2 calibration (P<0.05). There was a positive association of efficiency with a leaner gain composition, where efficient animals for RFI had of lower ultrasound subcutaneous fat (P=0.08), while efficient animals for RIG had higher loin eye area (P<0.05). There was no effect on meat quality parameters for RFI but in efficient animals for RIG, there was an effect on meat and fat color (P<0.05) compared to inefficient animals. Internal fat and liver weights were decreased in efficient animals according to RFI (P<0.05), but unchanged according to RIG (P>0.05). Efficient animals for RFI and RIG had lower cost of production resulting in increased profit (P<0.01). Profit was strongly associated with feed intake, RIG and weight gain (r =-0.81, 0.72 and 0.61, P<0.0001), whereas its association with RFI was lower (r =-0.46, P<0.0001). Efficient animals for RFI and RIG are more profitable with small decreases in fat and small increases in muscle content. Profit is better related to RIG than RFI. However, RIG had the disadvantage of increasing final test weight which could be genetically associated with mature weight.

This master´s thesis deals with insulation of the house and it's costs. First part describes the energy performance of building, different methods of thermal insulation and types of thermal isolation. This thesis evaluates the influence of thermal insulation of residential building design for expenses associated with operating the property. This thesis uncludes thermal technical assessment of the condition of the house and then heat the assessment of the options for the thermal insulation on its economic return. In conclusion, the assessment of individual variants insulation is calculated as a simple payback period and the effect on price of this house.

This diploma thesis deals with the impact of thermal insulation on expenses relateted to the operation of the weekend house. Theoretical part describes options of thermal insulation systems, insulation methodes, describes structural prices and costs. Practical part of this thesis describes heat costs on specific weekend house situated in Karlovy Vary region. Thermal insulations are designed in three different variants. Calculation of costs of every designed insulation systém is included in this thesis. In next part of thesis is calculated return of investment for every designed solution. In conclusion of the diploma thesis are compared impacts of thermal insulation on expenses ralated to the operation of the weekend house.

The main content of this master thesis is the proposition for the heating of a multi-purpose building. The aim of this project is to find the best way how to manage heating with "nearly zero" energy consumption. In the first part of the thesis there is a description of currently the most common systems leading to energy savings. The second part consists of three possible technical alternatives, containing technical solutions for this particular building with the regard to the requirements of the task. The third part then consists of the chosen solution.

This Master´s thesis deals with a theoretical micro cogeneration unit design contains hot air microturbine using energy from biomass. In the first part of the thesis there are model examples of energy consumption in typical family or apartment houses. In the next part there is the overview of micro cogeneration commercial units which can be used in model examples of a family or apartment housing. According to the assignment of this thesis and based on the analysis of model examples a new cogeneration system is designed. The last part of the thesis deals with the economic evaluation of the new cogeneration system compared with commercial systems.

This thesis evaluates the influence of thermal insulation of a detached house on the expenses associated with the operation of the property. The first part describes the construction of houses from history to the present day, as well as legislation associated with the thermal insulation of buildings. The work also deals with the energy performance of buildings, energy price developments, types of thermal isolation and insulation of Houses. Thoroughly analyzes ETICS insulation systém. The second part is devoted to a particular detached house in the village Karolinka to evaluate the economic return on investment. Thermal insulation is solved in seven variants. The work includes thermal technical assessment of the condition of the original house and then heat the assessment of the options for the thermal insulation on its economic return. In conclusion, the assessment of individual variants insulation is calculated as a simple payback period.

This diploma thesis deals with insulation of the house and it's costs. First part relates to the developement of the construction, the current trends in the construction of houses, prices of energy and heating options. Next part relates with insulation system ETICS, the way of it's implementation and thermal assessment with basic names. Thermal insulation is designed in six variants. The work includes thermal assessment in original condition and the assessment of new condition modified by adding thermal insulation with it's economic return. In conclusion, the diploma thesis evaluates the payback period of insulation.

No description available.