Tai, kas mūsų kultūroje turi gilias šaknis, neturi būti pamiršta. Kaukės pradžia siejama su pagoniškais ritualais, o dabartiniame tradicijų tęsime mokykloje sutinkama dažniausiai tik Užgavėnių vaidinimuose. Jos egzistavimas apima įvairias teatro epochas, lėlių teatrą. Mokykla yra ta terpė, kur jaunoji karta kaukę dar gali prikelti gyvenimui. Taip skatindama mokinį, ieškoti, atrasti, kurti, subręsti dvasiškai. Problema. Bendrojo lavinimo mokyklose vis mažiau puoselėjamos tradicijos, vaidinimuose ieškoma modernių teatro raiškos spendimų, taip prarandant ryšį su kultūra. Tad iškyla problema kaip mokinius priartinti prie kultūros pažinimo šaknų, pasitelkiant kaukę, kaip edukacinę priemonę. Tikslas. Išanalizuoti kaukės panaudojimo jaunesniųjų paauglių mokykliniuose vaidinimuose ypatumus. Remiantis iškeltu tikslu atitinkamai suformuluoti uždaviniai. Atlikti tyrimai Vilniaus pagrindinėje mokykloje parodė, jog mokiniai anksti, tačiau minimaliai susiduria su kaukės naudojimu. Didelę įtaką turi mokinių motyvacija, mokytojų iniaciatyvumas, kūrybingas ir prasmingas skatinimas domėtis ir kurti. Tyrimas atskleidžiantis mokytojų pedagoginę patirtį teigia, jog kaukė turi įtakos kaip meninė raiškos priemonė, komunikavimui, pasitikėjimui savo jėgomis. Mokytojo patirtis ir platus požiūris į meninį ugdymą, pasitelkiant įvairių teatro epochų kaukes gali padėti atrasti vertingus kūrybinius ieškojimus. Bendra išvada tokia, kad kaukės panaudojimas turėtų būti platesnis ir reikšmingesnis... [toliau žr. visą tekstą] / We mustn‘t forget our traditions. The birth of the mask is related to the pagan rituals. However, nowadays the mask can be found only in the plays of Shrovetide. The existance of the mask embodies all the periods of theatre and puppet plays. A school is a place where the mask could be brought to life again and motivate pupils to search, descover, create and grow spiritually. Issue. The schools of general education concentrate on modern ways of expression in plays rather than keeping to traditions which help to maintain the close connection to the culture of the country. So, the question is how to use a mask for educational purposes that would make pupils close to the cultural heritage. Aim. To analyse the features of the use of the mask in the school plays of teenagers. The objections are closely related to the principal aim of the work. I have made a research at some basic schools of Vilnius. The tests showed that pupils get acquainted with the use of the mask at the early age. However, they still rarely use the masks. Various factors, such as the motivation of the pupils, the initiative of the teachers and the creative attitude to the advantage of the mask, foster to use the masks in the school plays more often. The research shows that teachers are experienced and have a wide knowledge of the masks. They can help pupils to realize that the mask is a perfect way to communicate, become more self-confident, stimulate and release one‘s creativity. In conclusion... [to full text]

Baigiamojo darbo tikslas – nustatyti universiteto spausdintinės reklamos kūrybingumo lygį ir parengti rekomendacijas kaip padidinti spausdintinės reklamos kūrybingumą. Pirmojoje (teorinėje) darbo dalyje analizuojama reklamos samprata ir jos esmė. Taip pat pateikiama ir kūrybingumo samprata, bei trumpai aptariami veiksniai, darantys įtaką ne tik organizacijai, bet ir jos marketingo sprendimams. Antrojoje (analitinėje) darbo dalyje pateikiami tyrimo, kurio tikslas – įvertinti pateikiamos spausdintinės reklamos vartotojams kūrybingumą, rezultatai ir metodologija. Taip pat pateikiamas universitetuose dirbančių marketingo specialistų darbo aplinkos vertinimo analizė. Trečiojoje (projektinėje) darbo dalyje, naudojant pirmose dalyse susistemintą informaciją, darbo autorius pateikia spausdintinės reklamos kūrybingumo didinimo projektą, skirtą kūrybinių kompetencijų tobulinimui universitetų darbuotojams bei reklamos efektyvumo vertinimo modelį. / The objective of the work is to identify the creativity level of the University printed advertising and to develop ways to increase print advertising creativity. The first (theoretical) part of this work is analysis of the concept and its meaning. Also you can find, the concept and creativity, and briefly discusses the factors influencing not only the organization but also it‘s marketing decisions. The second (analytical) part of the study, which aims - to assess the creativity of print advertising to consumers and compare their assessment with the assessment of advertisement makers, the results and methodology. It also gives marketing professionals working gives in universities, work environment assessment analysis. Third (design) part, with the first parts of the systemised information, the author of this work present a printed advertisement creativity raising project for the development of creative skills of university staff and the estimation effectiveness of the advertising model.

Problemdiskussion: Mångtalet forskare har argumenterat för behovet av kreativitet i dagens problematiska organisationsklimat och med detta som grund har forskningen om kreativitet fått stor uppmärksamhet och utvecklats i nära alla tänkbara riktningar. Trots detta finns det ett område som fortfarande är mycket outforskat, nämligen det om kreativitet och styrelser. Då samband påvisats mellan styrelser och, de till kreativitet nära besläktade områdena, innovation samt intraprenörskap uppskattar vi emellertid att styrelsen har en betydelsefull roll också i skapandet av kreativitet. Syfte: Vårt syfte är att skapa förståelse för styrelsens roll i skapandet av kreativitet i den enskilda organisationen. Metod: Studien bygger på en flerfallsdesign och är genomförd med en kvalitativ forskningsstrategi och en abduktiv forskningsansats. Som undersökningsmetod användes kvalitativa intervjuer av semi-strukturerad karaktär. Slutsats: För båda fallföretag tolkar vi att styrelsen spelar en betydelsefull och främjande roll i den kreativitetskapande processen i den enskilda organisationen. Den av styrelsens formulerade roller som är av störst vikt i denna process hör vidare till området för strategi. / Problematization: Due to the challenging environment organizations face today, the need for creativity has been raised by numerous researchers and thus the research of creativity has been developed in nearly all possible directions. In spite of this there is still one area that is critically unexplored, namely that of creativity and board of directors. Since connections have been found between boards, innovation and intrapreneurship, areas that are closely related to creativity, we however estimate that boards play an important role in the creativity making process as well. Purpose: The purpose of this study is to create understanding of the board’s role in the creativity making process of the individual firm. Method: Based on case studies from two organizations, the study is conducted with a qualitative research strategy and an abductive research approach. Qualitative interviews of semi-structured nature were used in order to gather empirical information. Conclusion: According to our interpretation the board plays a significant and stimulating role in the creativity making process of both individual firms. Furthermore the board function that is of highest importance in this process belongs to the field of strategy.

This thesis reports on a qualitative case study that explores the perceptions of seven elementary school teachers on the concept of media educational practices in the classroom. This study explores the opinions of selected elementary school teachers concerning media educational practices in the elementary classrooms. These perspectives may assist learners to explore their self-identities, develop critical thinking, express and practice creativity, represent their social position, and foster critical consciousness. The study participants included seven elementary school teachers who have adopted various modes of media educational practices in their teaching praxis utilizing technology and their conceptualizations of media education. One primary research question was addressed: What are elementary school teachers’ understandings of critical media education in the classroom? Three sub-questions have been used to inform the primary research question in three categories of contexts, processes, and outcomes. Through data collected by a semi-structured interviewing method, this study describes and analyzes personal teaching experiences of elementary teachers to provide a deeper understanding of the context of media education, the instructional process for developing critical thinking and creative expression, and the criteria for measuring competencies in media education outcomes. This research highlights teachers’ perspectives on the successes and challenges associated with their efforts to implement media literacy into school curricula; and on the importance of cross-curricular integration of media educational practices in elementary classrooms. The findings of this study provide insights into the importance of cross-curricular integration of media educational practices associated with critical thinking and creative expressions in elementary classrooms. These practices play a significant role for both students and teachers in becoming change agents in a dynamic teaching and learning environment that promotes critical thinking, creativity, and positive transformation for self and community.

Pirmojoje darbo dalyje nagrinėjama dizaino nauda edukacijoje. Ši dalis skirta teorinių šaltinių analizei, dizaino galimybių edukacijoje pavaizdavimui, apibrėžti šiuolaikinės mokyklos problemas ir dizaino galimybes joje. Antroji darbo dalis skirta apžvelgti užsienio ir Lietuvos dizaino ir kūrybingumo pasireiškimą edukacijoje. Trečiojoje dalyje, yra kuriamas paslaugos konceptas vadovaujantis dizainerio mąstymo ir paslaugų dizaino metodais. Ketvirtoje dalyje, atlikta galimybių analizė remiantis Dizaino receptų paslaugos įvedimo į rinką pavyzdžiu, įvardintos projekto vizija ir misija, atlikta PEST analizė, sukurta objektų kolekcija Dizaino receptų sistemai. / Design education benefits are analysed in the first part of this work. First part is dedicated to theoretical model analysis, in order to emphasise esential aspects of design which could be used in education. Second part is to observe Lithuania’s and foreign cultural-educational projects and cases. Third part is a concept of a service based on design thinking and service design methodologys. Fourth part shows posibilities study based on Design recipes service concept. Several researches were carried out, such as PEST analyses, an interview with arts and crafts teachers. Collection of design objects was specially created for Design recipes educational system.

Most recently in academic literature, over the past decade, it has been observed that the cultural approach to brand management represents a new school of thought. This has emerged from relational and community based brand perspectives: which chart the rising role, significance and influence in brand management of connected and savvy consumers. Furthermore, the researcher has identified that economic migrancy; the increase in multi-racial and multicultural relations, evident in childbirth; urbanism and urbanization; Globalization; conspicuous branded consumption; and Web2.0 continue to drive new methods and channels for information exchanges, collaboration and societal understanding. These in turn are shaping and changing the way in which branding, management and consumption are being understood and practiced. Brands have gravitated towards a position of offering individual and societal meaning. In doing so they have become cultural artefacts and language shapers. In tandem the conceptual argument for a brand being understood and used as a ‘human’ has grown in prominence. Collectively, these represent a global cultural phenomenon where the management of brands appears to be a cultural, diffused and self-defined practice. The purpose of this study was to examine this identified phenomenon in greater detail, from a brand management perspective. The aim was to investigate the nature of the relationship between culture and brands – to the benefit of brand managers. The method of qualitative investigation elicited iterated views from an international panel of academics and practitioners -­ in the form of a 16 month Expert Delphi Study. Through the Delphi process, they were encouraged to arrive at a consensus of opinions and understanding. Findings of this doctoral study suggest that culture and brands share strong relationship bonds, brought into existence by human desires. Equally, brands and culture both have the ability to influence each other. Furthermore, the successful management of brands requires a cultural approach, which mediates dynamic and complex networks of brand stakeholder relations. It was concluded that the understandings of brands, culture and management have to take into account: context, space and time – as porous boundaries of transience and transcendence. A new, grounded theoretical framework for brand management was developed - which took its inspiration from Aristotle’s Praedicamenta. In addition, alternative criteria for collecting and analysing biographical data were proposed.

I argue that the resources for political change do not exist as already constituted entities, whether in the form of transcendent values or an already-given consensus. Instead, they must be created; constitutive political action is rooted in creativity, and requires the creation of new movements, new powers, and new values. This creativity, though, does not come from a transcendent outside, as though a bolt from the blue. Instead, political creativity, and the creativity which humans may use to transform politics are themselves rooted in the immanent creativity of the natural and material world. I bring the sciences of Complexity into relation with the philosophies of Spinoza and DeLanda in order to argue that the world is made up of only the one reality of matter-energy, but that this matter-energy is capable of creatively generating novel phenomena. This understanding of the creativity of matter-energy is then used in order to reconceptualise political creativity in materialist terms. Political orders are constituted by a set of capacities or powers in relation, but the field of powers and their possible relations vastly exceeds any one configuration that it enters, and this field of possible relations, and the possible powers that might be formed through these relations, provide boundless resources for constitutive political change.

Inspired by Michael Foucault’s "technologies of the self" and Jacques Rancière's idea of the politics of aesthetics, specifically, his concept of "the distribution of the sensible", this thesis examines two groups of people who actively pursue creativity in China today: first, a group of Chinese youth who seek their identity as creative writers through their participation in the Xin Gainian Zuowen Dasai, or the New Concept Writing Competition, held by Mengya magazine since 1998; second, a group of men and women who are grouped together under the name of "Dafen painters", who pursue their creative identities as oil painters either for their own artistic dreams or for better lives. Through these two cases, this thesis explores the relationship between creative practices and individuals’ identity formation, and attempts to achieve a better understanding of how the formation of these identities relate to broader desires for creative identity in China’s society today. This paper argues that an individual's own desire for creative expression and recognition in fact acts to diminish their ability to engage in truly creative expression, and that the attempts at recognition reconfigure groups to block individuals from finding opportunities to express their creative identities.

This article deals with the importance of developing creative competencies in business sciences professionals, specifically marketing. It seeks to show the scope and advantages found in the development of lateral thinking so as to achieve a more empathetic relationship between business managers and their target audiences within a globalized economic context requiring greater personalization and social emphasis on corporate actions. This all is addressed from the parallel experience in creative and business schools, with the new approaches in business planning based on lateral, iterative, and cooperative thinking exercises as a starting point, and existing innovations as an example. The goal is to generate model proposals that can be integrated into the curriculums, and can shorten the gaps expressed today by independent business schools as opposed to the typical university academic model, and also to provide for the generational gaps existing in new consumers. / El presente artículo expone la importancia de formar competencias creativas en los profesionales de las ciencias empresariales, específicamente de mercadotecnia. Busca mostrar los alcances y ventajas que ofrece el desarrollo del pensamiento lateral, a fin de lograr una relación más empática entre los gestores de la empresa con sus públicos en un contexto económico globalizado que requiere de mayor personalización y énfasis social de las acciones corporativas. Se aborda desde la experiencia paralela en escuelas creativas y de negocios, partiendo desde los nuevos enfoques de la planificación de negocios basada en ejercicios de pensamiento lateral, iterativo y de cooperación; tomando como ejemplo las innovaciones producidas. Se busca generar propuestas de modelos que se integren a los currículums, que acorten las brechas que hoy se expresan desde escuelas de negocio independiente frente al modelo academicista de las universidades; así como atender a las brechas generacionales que se imponen en nuevos consumidores.

The purpose of this study proposal is to examine the potential relationship between linguistic creativity and mood disorders, specifically depression and bipolar disorder. Participants will be approximately 67 adults who have either bipolar disorder, major depressive disorder, or serve as a healthy control group. Participants will complete prompts in order to measure linguistic creativity and then fill out several questionnaires relating to depressed mood, mania, general creativity, and rumination levels. It is predicted that bipolar disorder will have higher levels of certain types of linguistic creativity, such as lexical and semantic creativity, whereas depression will have more syntactic creativity. Furthermore, it is anticipated that higher rumination levels in the depressed group will be associated with higher levels of linguistic creativity, as opposed to participants in the depressed group with lower levels of rumination. Lastly, it is predicted that the type of writing prompt will influence the amount of creativity exhibited by each participant group. The proposed study has implications for therapeutic benefits, the emergence of a new area of research in two separate fields, and a new way of analyzing shifts in speech patterns of those with mood disorders.