Made available in DSpace on 2016-04-26T14:55:47Z (GMT). No. of bitstreams: 1 Mauricio Nascimento dos Santos.pdf: 1764954 bytes, checksum: 0ba027335965b69790ab7f8a36c8d10b (MD5) Previous issue date: 2016-03-04 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Digital culture - forged by the information revolution of the 60s by the advent of new information technologies and communication, especially the computer and the Internet - has constituted this century a social process of long unplanned duration, inaugurating a new social and cultural space: cyberspace. The world has become culture, a culture-world, where power flows is more important than the power flows in an informational and global society. In this society in transformation, tecnichian process, whose technique is an anthropological constant, the notions of individual, species, society and culture, need to be (re) connected to understand the new ways of thinking, acting and feeling this new social context. Among the diverse cultural practices daily reading, it is one of the most important and is constituted as a reality shared meanings intersubjectively and expressed in language, constituent elements of social reality. Therefore, we sought to understand the impact of digital culture in the contemporary world, in everyday life and reading as a cultural practice, by knowing the contexts of social relations in social reality. The daily was considered as leverage the knowledge and theoretical and methodological route. We conducted a case study on a project developed in cyberspace, in a distance learning platform: the "Literary Virtual Itineraries: Guimarães Rosa". Through a virtual ethnography and a phenomenological approach, analyzed the social interactions of the participants understood as subjective meanings of social action and a relevant reference of the sociology of everyday life. As a universal manifestation of all men, literature is much closer to the sociological and analyzed experiment constituted a powerful source of cultural repertoire expansion. It proved to be an important gathering of information and communication technologies, in cyberspace, with the changes of reading as a cultural practice, and literature, enabling an understanding of the social context of digital culture and innovate in sociological do, as an intellectual craft / A cultura digital - forjada pela revolução informacional dos anos 60 pelo advento das novas tecnologias da informação e comunicação, principalmente do computador e da internet - vem se constituindo neste século num processo social de longa duração não planejado, inaugurando um novo espaço social e cultural: o ciberespaço. O mundo se tornou cultura, uma cultura-mundo, em que poder dos fluxos é mais importante que os fluxos de poder, numa sociedade informacional e global. Nesta sociedade em transformação, o processo de tecnização, cuja técnica é uma constante antropológica, as noções de indivíduo, espécie, sociedade e cultura, precisam ser (re)conectadas para se compreender as novas maneiras de pensar, agir e sentir neste novo contexto social. Dentre as diversas práticas culturais cotidianas a leitura, é umas das mais importantes e se constitui como uma realidade com significados compartilhados intersubjetivamente e expressos na linguagem, elementos constitutivos da realidade social. Por isso, buscou-se, entender as consequências da cultura digital no mundo contemporâneo, no cotidiano e na leitura como prática cultural, conhecendo-se os contextos das relações sociais no real social. O cotidiano foi considerado como uma alavanca do conhecimento e um percurso teórico-metodológico. Realizou-se um estudo de caso, em um projeto desenvolvido no ciberespaço, em uma plataforma de ensino a distância: os Itinerários Literários Virtuais: Guimarães Rosa . Por meio de uma etnografia virtual e de uma abordagem fenomenológica, analisaram-se as interações sociais dos participantes, compreendidas como significados subjetivos da ação social e um referencial relevante da Sociologia da vida cotidiana. Como uma manifestação universal de todos os homens, a literatura se aproxima muito mais do fazer sociológico e o experimento analisado se constituiu numa fonte potente de ampliação de repertório cultural. Revelou-se um importante encontro das tecnologias de informação e comunicação, no ciberespaço, com as mudanças da leitura, como prática cultural, e da literatura, possibilitando uma compreensão do contexto social da cultura digital e um inovar no fazer sociológico, como artesanato intelectual

Orientador: Marcus Vinicius Maltempi / Resumo: A internet tem sido uma fonte crescente de recursos que podem ser utilizados para o ensino. Pesquisas têm mostrado a contribuição de softwares, vídeos, dentre outros materiais online para o ensino e aprendizagem da Matemática, entretanto é comum perceber que as potencialidades da internet têm sido pouco aproveitadas nas aulas de Matemática. Nesse sentido, a sala de aula caracterizada por sua complexidade, mesmo quando faz uso de recursos da internet mantém práticas de ensino e aprendizagem que expressam culturas socialmente produzidas quando a internet ainda não se fazia presente. Nessa direção, contei com os pressupostos da investigação qualitativa e de um trabalho colaborativo entre mim e as professoras de duas turmas do primeiro ano de escolas públicas estaduais do estado de São Paulo, sendo uma na cidade de Vinhedo e outra na cidade de Nova Odessa: Escola Técnica Estadual (ETEC), para buscar compreender práticas culturais de ensinar e aprender (re)constituídas nas aulas de Matemática mediadas pela internet em um ambiente híbrido. Considerei as características do ambiente híbrido para a condução das aulas cujo estudo sobre o conceito de Função foi o foco em ambas as escolas. Adotei as análises narrativas para expressar a produção do meu conhecimento sobre os dados constituídos nas duas salas de aulas, as quais são vistas nessa pesquisa como comunidades de prática que são sistemas complexos. Assim, meu olhar para os dados foi a partir da Ciência da Complexidade. Os resultad... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The internet is currently offering more and more resources that can be used for teaching purposes. Research has shown how the use of software, video, and other online materials are contributing to the teaching and learning of Mathematics. However, it is noticeable that the potentialities of the Internet have been poorly used in Mathematics classes. In this sense, even when the classroom – characterized by its complexity – uses internet resources, teaching and learning practices will mostly express a culture socially produced when the Internet was not present. Therefore, this research seeks to understand cultural practices (re)constituted in mathematics classes mediated by the Internet in a hybrid environment. The research is based on qualitative investigation, and on collaborative work between myself and two grade 10 teachers from public schools in the state of São Paulo. One school was a regular school in the city of Vinhedo, and the other was a technical school in the city of Nova Odessa. In both schools, classes were focused on the concept of function, and the features of a hybrid environment were considered during class implementation. Narrative analysis was used to communicate the knowledge built from the data produced in the two classrooms, which are acknowledged in this research as complex systems. As such, the data was analyzed from the lens of Complexity Science. Research outcomes show that teaching is facilitated by the potentialities of a hybrid environment in orde... (Complete abstract click electronic access below) / Doutor

Ce travail de recherche consiste à analyser et à restituer les principaux faits qui illustrent les changements provoqués par le numérique dans les industries culturelles et les pratiques du cinéma Art et Essai en particulier. A l’ère de la projection numérique, les salles de cinéma vivent une véritable révolution technologique. Cette dernière induit un changement dans les modes de consommation et d’accès à la culture. L’analyse des salles de cinéma Utopia et le concept « vidéo en poche » témoigne d’un nouveau usage des biens culturels à l’ère de l’économie numérique. / The present research sets out to study and scrutinise the key facts that illustrate the change in conditions caused by digital cultural industries and practice of the art of cinema and particularly the essay. In the era of digital projection, cinema halls are facing a true technological revolution. The latter induces a change in the consumption patterns and the access to culture The analysis of Utopia cinema halls and the video-in-pocket concept tell us a lot about this postmodern use of cultural artifacts at the age of digital economy.

Orientador: Dagoberto Buim Arena / Banca: Lázara Nanci de Barros Amâncio / Banca: Norma Sandra de Almeida Ferreira / Banca: Cyntia Graziella Guizelim Simões Girotto / Banca: Stela Miller / Resumo: A pesquisa apresentada nesta tese teve como objeto de estudo as relações entre o processo de escolarização e o processo de apropriação da leitura sob a perspectiva das crianças em início da vida escolar. O objetivo foi o de investigar o caminho que as crianças percorrem com a leitura desde seu último ano na educação infantil, momento em que se inicia de forma sistematizada o ensino da leitura na escola, até meados do primeiro ano do ensino fundamental para compreender, de forma mais aprofundada, o papel que a escola exerce na apropriação dessa atividade pelos sujeitos aprendizes. Ao estudar a maneira como um grupo particular de crianças se relaciona com o ler na escola, buscou-se contribuir para um repensar de políticas e práticas educacionais mais favoráveis à promoção da leitura. A pesquisa foi norteada pelos estudos de Vigotski (1993, 1995, 1996) e de Bakhtin (1995, 2003), além de apoiar-se em estudos e pesquisas antigas e recentes acerca do ensino do ler na escola. O trabalho de investigação correspondeu a um estudo longitudinal, fundamentado numa abordagem qualitativa, fazendo-se uso da estratégia metodológica do estudo de caso etnográfico. A pesquisa de campo foi realizada em uma escola municipal de educação infantil e ensino fundamental (séries iniciais) no município de Marília-SP. Participaram como sujeitos da pesquisa 19 crianças com idade entre 5 e 6 anos. Como instrumento para geração de dados, fez-se uso de sessões de observação e entrevistas semiestruturadas, análise documental e grupo focal. Os resultados da investigação apontaram que, para as crianças no início do processo de escolarização, a leitura é uma atividade cultural, e que, em virtude de a instituição de ensino ignorar essa informação, o processo de formação de leitores permanece como um problema nacional, especialmente por afastar as crianças do ler como objeto de cultura / Abstract: The research presented in this thesis had as an object of study the relationships between the process of schooling and the process of reading appropriation from the perspective of the children at the beginning of their school life. The objective was to investigate the way children have taken with the reading since their last year in early childhood education, period when the teaching of reading is begun in a systematized way at school, until the middle of the first year of elementary school in order to understand, in a deeply way, the role that the school has in the appropriation of this activity by the learners. Studying the manner a particular group of children relate themselves to reading at school, it was tried to contribute to a rethink of more favorable rethink of educational policies and practices to the promotion of reading. The research was guided by Vigotski's (1993, 1995, 1996) and Bakhtin's (1995, 2003) studies, besides using ancient and recent studies and researches about the teaching of reading at school. The investigation work corresponded to a longitudinal study, based on a qualitative approach using the methodological strategic of ethnographic case study. The field research was realized in a municipal school of early childhood and elementary education (initial grades) in the city of Marília, state of São Paulo. The participants were 19 children, aged between 5 and 6 years old. The instruments used to obtain data were sessions of observation and semi-structured interviews, documental analysis and focal group. The results of the investigation showed that the reading is a cultural activity for children at the beginning of the process of schooling, and, due to the fact the teaching institution ignore this information, the process of formation of readers remains like a national problem, especially for distancing children from reading as an object of culture / Doutor

Orientador: Antonio Miguel / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Educação / Made available in DSpace on 2018-08-11T02:43:43Z (GMT). No. of bitstreams: 1 Bonetto_GiacomoAugusto_D.pdf: 37044179 bytes, checksum: d59808eef08ed1e4ba1ec8efdac5ecf2 (MD5) Previous issue date: 2008 / Resumo: Neste trabalho, temos como propósito realizar uma constituição histórica de algumas práticas escolares mobilizadoras do objeto cultural função, na cidade de Campinas (SP), a partir de meados da década de 1960 até meados da década de 1990, período em que a educação matemática escolar brasileira esteve sob a influência marcante do movimento da matemática moderna. Para isso, constituímos uma base documental composta por entrevistas com professores, livros didáticos de matemática, guias e subsídios curriculares produzidos pela Coordenadoria de Ensino e Normas Pedagógicas (CENP) do Estado de São Paulo. Com base no diálogo que estabelecemos com esta base documental, procuramos enfatizar, nesta história de práticas escolares de mobilização cultural, as características idiossincráticas dessas práticas, bem como os valores que elas transmitiram, os condicionamentos institucionais que as formataram e as relações assimétricas de poder que as envolveram / Abstract: In this study, our purpose is to achieve a historical constitution of some school practices that mobilized the cultural object function, at the city of Campinas (SP), since the middle of 1960 decade until the mid of 1990 decade, a period in which Brazilian school mathematical education was under the remarkable influence of the new math movement. In this sense, we composed a documental support constituted by interviews with teachers, mathematical textbooks, curricular guides and proposals produced by the Coordenadoria de Ensino e Normas Pedagógicas (CENP) of the State of São Paulo. Based on the dialogue that we established with this documental support, we tried to give emphases, in that history of school practices of cultural mobilization, to the idiosyncratic properties of these practices, as to the values these practices transmitted, to the institutional conditional elements that gave form to the same practices and to the asymmetrical power relation that enveloped them / Doutorado / Educação Matematica / Doutor em Educação

La qualité de présentation d'une pomme de terre de consommation, Solanum tuberosum L., commercialisée en produit frais est devenue une exigence et un enjeu économique significatif dans les relations commerciales. Compte tenu du mode de reproduction par voie végétative de cette espèce, ces exigences sont également imposées au tubercule de semence. Organe de réserve et de propagation, le tubercule est produit sous terre, ce qui l'expose aux microorganismes telluriques et le rend potentiellement porteur d'altérations superficielles dont l'origine n'est pas encore clairement identifiée pour certaines d'entre elles. L'objectif de ce travail est de recenser et de caractériser ces altérations superficielles du tubercule et d'en déterminer les causes. Après l'établissement d'une nomenclature et d'une classification consensuelles des défauts observables sur tubercule, deux hypothèses ont été formulées et testées: (1) les défauts sont d'origine pathogène et/ou (2) ils résultent d'une réponse de la plante à des stress environnementaux. L'évaluation de la première hypothèse a mené à l'identification d'une grande diversité de microorganismes vivant à la surface des tubercules altérés. Leur pouvoir pathogène a été testé par une série de tests biologiques. Ceux-ci ont permis de reproduire les défauts sur des tubercules néoformés et de vérifier les postulats de Koch pour le champignon Rhizoctonia solani responsable de la formation de sclérotes. Pour bon nombre d'autres défauts visuels, aucune relation claire entre un microorganisme et une altération n'a pu être établie. Une étude de la structure des communautés microbiennes de la géocaulosphère de tubercules, altérés ou non, a démontré que les communautés fongiques et bactériennes se comportaient selon des dynamiques différentes au cours de la culture et en fonction de l'état sanitaire du tubercule de semence mais aucune relation de causalité n'a pu être mise en évidence. Il a par contre été noté une augmentation de la population de R. solani autour des tubercules altérés. La diversité des isolats d’origine française et européenne associés aux altérations des tubercules a donc été caractérisée. Elle révèle l'existence de relations phylogénétiques indépendantes de l'origine géographique et du cultivar hôte et suggère l'existence de d'événements génétiques fréquents et d'un brassage génétique entre les populations de R. solani. Le test de la seconde hypothèse a consisté à rechercher une implication potentielle de différents facteurs abiotiques dans la formation des altérations superficielles. L'analyse d'une enquête menée auprès d'agriculteurs a mis en évidence l'implication du pH, de certaines pratiques culturales, de la sensibilité de cultivars et de conditions météorologiques particulières dans l'occurrence de certains défauts. Ce travail a permis de clarifier la nomenclature des altérations, de confirmer l'implication de R. solani dans l'apparition de certaines d'entre elles et d'envisager de nouvelles hypothèses quant à la formation de défauts suite à une réponse de la plante à un stress environnemental. Ainsi, une voie a été ouverte vers la résolution de la problématique posée par toute une filière professionnelle, responsable de la mise en marché d'un produit frais de grande consommation, et répondant aux exigences du marché en matière de présentation, qualité culinaire et, mode de production respectueux de l'environnement. / The visual quality of fresh potatoes, Solanum tuberosum, became a dominant criterion and a significative economical issue in potato market. According the vegetative reproduction of this species, requirements for visual quality are also needed for potato seed tubers. As an organ for reserve and propagation, the tuber grows underground and is in contact with soil-borne microorganisms, making it potentially exposed to blemishes, for the majority of which the origin is still unclear.The objective of this work is to make an inventory of those tuber blemishes, to characterize them and determine their causes. After the establishment of consensual nomenclature and classification of the blemishes, two hypotheses were formulated: (1) blemishes are due to pathogenic attacks and/or (2) they result from a response of the plants to environmental stresses. The assessment of the first hypothesis allowed identifying a wide diversity of microorganisms living on the blemished tuber surface. Their pathogenicity was tested by several biological assays that allowed producing blemishes on progeny tubers and fulfilling the Koch's postulates for the fungus Rhizoctonia solani causing sclerotia. For many other blemishes no clear relationship was established between a microorganism and a blemish. A study of the microbial structure of the geocaulosphere of tubers blemished or not, showed that bacterial and fungal communities adopted different dynamics during the growing season and according to the sanitary status of the seed tuber, but no causality link could have been drawn. On the other hand, an increase of R. solani population around blemished tubers was observed. The diversity of strains of R. solani originating from France and from Europe and associated to the blemished tubers was characterized. The phylogenetic relationships between the strains were independent of the geographical origin and of the host cultivar, thus the existence of frequent genetic events and genetic mixing between the populations of R. solani was suggested. Concerning the potential implication of different abiotic factors, a survey conducted with farmers showed the implication of soil pH, some cultural practices, including the choice of the susceptible cultivars and meteorological conditions on the occurrence of some blemishes. This work made clear the blemish nomenclature, confirmed the implication of R. solani in the occurrence of some blemishes and suggested new hypotheses concerning the occurrence of blemishes as a plant response to a stressful environment. Thus, a path was opened toward the resolution of the issue asked by all the potato community, responsible for the marketing of a mass consumption fresh product and answering to market requirements related to visual and culinary qualities and to environmental friendly modes of production.

Cette thèse traite de l’utilisation des symboles traditionnels dans la vie politique indonésienne. Nous nous sommes intéressés à l’exploitation de ces symboles dans la manière de présenter les discours politiques au sein de la communauté. Notre travail de recherche durant la période des élections de 2014 montre que le sujet de la légitimité est présent au cœur des discours électoraux. L’incorporation et l’utilisation des symboles traditionnels au sein des discours sont efficaces pour attirer l’attention du peuple et pour obtenir un soutien électoral. Les partis politiques, les hommes politiques et la Commission électorale à l’échelle locale exploitent ces symboles et les personnages mythologiques pour faire passer leurs messages aux citoyens. La plupart de politiciens prennent délibérément l’image de ces figures mythologiques pour servir leurs propres intérêts. Les hommes politiques profitent du réseau de parenté pour créer une légitimité culturelle en tant que leaders choisis pour la communauté. Ils essayent de retracer leurs liens généalogiques avec les grands personnages de l’histoire en les arborant ainsi dans leurs discours électoraux à travers les médias. Cette exploitation est authentifiée par la croyance populaire selon laquelle seuls les individus de grandes familles (balung gedhé) issues de la royauté peuvent devenir leurs leaders. Certaines des pratiques culturelles sont aussi organisées dans des lieux sacrés par les politiciens pour asseoir leur légitimité au sein de la communauté locale et à travers lesquels les citoyens reconnaissent leur supériorité. Ces manières dont les hommes politiques produisent leurs discours sont vivaces à l’intérieur de la communauté qui est toujours en attente de la présence d’une personne ayant la qualité d’une figure messianique qui va apporter la prospérité à la communauté. / This thesis deals with the use of traditional symbols in Indonesian politics. We have been interested in using these symbols in the presentation of political discourse in the community. Our field research during the general elections of 2014 shows that the subject of legitimacy is present at the heart of the electoral discourse. Politicians exploit the kinship network to create cultural legitimacy as chosen leaders for the community. They try to trace their genealogical ties with the great personality of the nation by supporting them in their electoral discourse through the media. This exploitation is authenticated by the popular belief that only individuals of great families (balung gedhé) from royalty can become their leaders. Some of the cultural practices are organized by politicians in sacred places to establish their legitimacy within the local community and through which people recognize their superiority. The incorporation and the use of traditional symbols in discourses are effective in attracting the attention of the people and in gaining electoral support. Political parties, politicians and the Election Commission at the local level employ these symbols and mythological characters to transmit their messages to citizens. Most politicians deliberately take the image of these mythological figures to serve their own interests. These ways in which politicians produce their discourses are persistent within the community which is always waiting for the presence of a person with the quality of a Messianic figure that will bring prosperity to the people.

Čeněk Pýcha History in public space: Changes of institutions of memory Abstract The submitted dissertation project is based on a longer research interest in memory and remembering. Interdisciplinary memory studies is one of the most dynamically developing subdisciplines in the social sciences and humanities. The aim of this work is to contribute to the ongoing academic discussion and to explore some environments of making sense of the past, which so far stood rather on the periphery of research interests. The research field of this project is defined by the questioning of transformations of memory institutions. I observe this change primarily on the trajectory of movement from grand institutions of memory to small ones. As the grand institutions of memory, I understand the traditional institutions of the interpretation of the past that were born in the modernization process. In this dissertation project, I focus mainly on institutions of heritage preservation and museums. With the partial disintegration of grand collective frameworks, these institutions are divided into small institutions. I study this movement in case studies on contemporary cultural practices of remembrance in new memory ecologies. I focus on digital platforms for travelers, remembering through visual communication or interest in places...

Avhandlingen undersöker ett centralt steg inom vetenskapliga praktiker: hur laboratorieprov översätts till data som anses giltiga och användbara av forskargemenskapen. Baserat på ett multilokalt fältarbete bestående av observationer och intervjuer i laboratorier för genetisk forskning, visas i avhandlingen hur laboratoriepersonalens yrkesskicklighet, samt normer och ideal om vetenskaplig forskning, formade deras praktiker av att producera giltiga data. Eftersom maskiner var väsentliga i forskningen undersöker avhandlingen också de former av agens som människor och maskiner ansågs bidra med till produktionen av giltiga data; giltighet tolkades som reproducerbarhet av forskarna. Med hjälp av representationsbegreppet och Latours begrepp om inskriptioner och immutable mobiles analyserar avhandlingen arbetet med att förvandla laboratorieprov till giltiga data som en tvåstegsprocess. Proven omvandlades först till rådata som sedan tolkades till data. Personalens huvudsakliga ansträngningar fokuserade i det första steget på att uppnå säkra resultat genom att bekämpa osäkerhet i material och metoder. I det andra steget var det viktigaste att eliminera subjektivitet och att göra objektiva tolkningar av rådatan. Laboratoriepersonalens yrkesskicklighet och användning av maskiner var viktiga verktyg för att eliminiera osäkerhet och subjektivitet. Säkra och objektiva resultat, dvs giltiga data, förväntades uppnås med hjälp av maskiner. Med användning av bl a Barad’s begrepp agential realism analyserar avhandlingen de olika förståelser av människor och maskiner som formade forskarnas praktiker och möjliggjorde skapandet av giltiga data. / This dissertation explores a central step in scientific practices: how samples are turned into data that is considered valid and useful by the research community. Based on multi-sited fieldwork, with observations and interviews at laboratories involved in genetic research, the study focuses on how the laboratory staff’s professional skill, norms, and ideals of scientific research formed their practices of making valid data. As machines were essential for this research, the study also investigates the forms of agency that humans and machines were seen as contributing to the making of valid data; validity being interpreted as reproducibility by the scientists involved. Drawing upon notions of representations as well as Latour’s concepts of inscriptions and immutable mobiles, the study analyzes the practices of transforming samples into valid data as a two-step process. The samples were first turned into raw data, which was subsequently interpreted as data. During the first step, the staff’s central concern was to battle uncertainty in materials and procedures and establish certainty of results, whereas in the second step it was of vital importance to eliminate subjectivity and make objective interpretations of the raw data. Central tools for eliminating uncertainty and subjectivity were the laboratory staff’s professional skill and the use of machines. Certainty and objectivity of results, i.e. valid data, were expected to occur with the help of machines. Drawing upon e.g. Barad’s framework of agential realism, the study analyzes the various understandings of notions of humanness and machineness which shaped scientists’ practices and made the creation of valid data possible.

本文研究的目的嘗試回答「在以國族認同的現實中，東亞流行文化的交流是否能使東亞國家成為一個想像中的共同體，進而創造一個令人嚮往認同的東亞認同？」。在理論層次上，本研究認為一個想像中的東亞共同體可以建立在亞洲閱聽人對東亞國家間混種流行文化產品的消費上，東亞共同體代表了形形色色的生活型態，並結合傳統、現代及後現代的價值觀。為了要找出混種的文化實踐能否建構東亞認同，必須探討這些文化實踐在社會及歷史的情境中各種既有的連接方式。 本研究發現，在消費進口流行文化的情境下，消費混種流行文化文本不僅能提供消費者反思社會議題，同時也讓生產者理解其他國家如何產製產品的機會。此外，大眾媒體藉由討論國家主義，試圖干預閱聽人對他國文化產品的消費行為。當審視東亞流行文化實踐之間所發生複雜的互動關係，本研究也發現構想東亞認同應該是想要面對並克服各種非民主及壓制的力量，而非去認同其所定位的文化內容。 / National identity has traditionally played a central role in shaping a person’s views and beliefs. However, is it possible that we are moving towards a new paradigm, where exchanges of popular culture in East Asia make it possible to visualize an integrated East Asia bloc and connect with a broader East Asian identity? On the theoretical level, we contend that the new East Asian image is being cultivated by the commonality of consuming hybridized popular culture products exchanged among East Asia countries, which represent various shapes and forms of cultural memes, which are ingrained in tradition and values of modernity and post－modernity. In order to find out whether hybrid cultural practices can constitute the basis for the establishment of an 「East Asian identity」 with the potential to change the current landscape in power relations, we need to investigate concrete ways in which specific cultural practices are articulated in the social and historical contexts. In the context of the consumption of imported popular cultural products, the experience of hybrid popular culture products provides the consumer with an opportunity to critically reflect on the problems in their society as well as gaining an insight into the foreign country producing the product. For the part of audiences enjoying other Asian cultural products, some make use of the cultural products as symbolic capital as a way of distinguishing themselves from other users.