Donald Trump's rhetoric of winners and losers has prompted dangerous division in the United States. It is well understood that Trump's divisive discourse appealed to white, blue-collar Americans who had become disillusioned with the political establishment. This study explores how Trump persuaded this audience by transitioning business communication principles, highlighted by his signature 'winners and losers' theme, into politics. Trump's use of the reality television show, The Apprentice, as a branding platform had the rhetorical effect that catapulted Trump's unique 'winning' brand back into the public's consciousness. While the principles of business rhetoric Trump used in The Apprentice were clearly transitioned to Twitter during Trump's 2016 presidential campaign, his tweets were unique in how they foregrounded the 'losers' he faced during the campaign. To illuminate Trump's branding strategy as both TV personality and political candidate, this analysis of Trump draws on Kenneth Burke's concept of consubstantiation and contemporary theories of business rhetoric, namely the idea of narrative-processing and its influence on consumers' connection with a brand. Because Trump constructs his brand with language that aims at restructuring America's social hierarchy, this study also uses critical discourse analysis (CDA) to understand the implications of power for both his audience and his opponents. This study concludes that while Trump's winning brand identity contributed to him winning the presidency, it also promotes male dominance and exacerbates political division in the United States.

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Two trends that have become increasingly noticeable in recent years are increased data volumes and an increased focus on climate change. With an ever-increasing number of companies performing value-creating activities at the intersection of these two areas, and still relatively few previous studies, there is an interest in investigating how these two areas can be integrated. The purpose of the work is therefore to investigate the integration of sustainability data in Business Intelligence (BI) for companies in greentech, i.e. companies whose goal is to use technology to contribute to a more sustainable future. Based on this, guidelines and insights about good design and implications for the business are then generated. An interdisciplinary approach is utilized where accepted design theory, such as Donald Norman's design principles and the Action Design Research development framework, is combined with information systems and business intelligence theory. In practice, this has meant an iterative process where a prototype of a Business Intelligence tool has been developed to visualize sustainability data for a greentech company. The tool has been continuously evaluated by representatives from different parts of the company to investigate which factors are most important for high usability and what effects more easily accessible sustainability data has on the business. The investigation shows, among other things, that it is of great importance that the tool is closely aligned with the organization’s other activities, both in terms of design and daily operations, and that a highly requested functionality is the ability to segment and compare data in many ways. At the same time, there are several aspects that add complexity to the issue, such as a conflict between the organization and the employees as to whether Swedish or English should be the language of the tool. In addition, the results also indicate that a lack of easily accessible and accurate data can result in decisions being made based on intuition and experience, despite the advice of previous research. Something that also emerges clearly during the tests is the trend that an increasing number of companies need to report more sustainability information, and the area is therefore highly relevant for further research. / Två trender som blivit alltmer påtagliga de senaste åren är ökade datamängder och ökat fokus på klimatförändringar. Med ett ständigt växande antal företag som bedriver värdeskapande verksamhet i skärningen mellan dessa två områden, och ännu relativt få tidigare studier, finns det således ett intresse att undersöka hur dessa två områden kan integreras. Syftet med arbetet formuleras som en ansats att undersöka integreringen av hållbarhetsdata inom Business Intelligence (BI) för företag inom greentech, alltså företag vars mål är att nyttja teknik för att bidra till en mer hållbar framtid. Utifrån detta genereras sedan riktlinjer och insikter kring god design och implikationer för verksamheten. En tvärvetenskaplig ansats utnyttjas där vedertagen designteori, såsom Donald Normans designprinciper och utvecklingsramverket Action Design Research, kombineras med teori för informationssystem och Business Intelligence. I praktiken har detta inneburit en iterativ process där en prototyp av ett Business Intelligence-verktyg utvecklats för att visualisera hållbarhetsdata för ett greentech-företag. Verktyget har kontinuerligt utvärderats av representanter från olika funktioner i företaget för att undersöka vilka faktorer som är viktigast för hög användbarhet samt vilka effekter mer lättillgängliga hållbarhetsdata har på verksamheten. Undersökningen visar bland annat att det är av stor vikt att verktyget knyts nära övrig verksamhet, både designmässigt och verksamhetsmässigt, samt att en högt efterfrågad funktionalitet är att kunna segmentera och jämföra data på många olika sätt. Samtidigt finns flera aspekter som adderar komplexitet till frågeställningen, exempelvis en motsättning mellan organisationen och medarbetarna kring huruvida svenska eller engelska bör användas som språk i verktyget. Dessutom pekar också resultaten på att en avsaknad av lätt tillgängliga och korrekta data kan resultera i att beslut fattas baserat på intuition och erfarenhet, trots litteraturens avrådan. Någonting annat som även framkommit under testerna är trenden att allt fler företag behöver rapportera mer hållbarhetsinformation, och området därför är högaktuellt för vidare undersökningar.

This essay will examine the inauguration speech of Barack Obama, Donald Trump, and Joe Biden. The aim is to analyze how political psychology can affect the design of the speeches and how globalization and nationalism can help understand what they really say in their speeches and what underlaying messages might be found. By doing qualitative ideational analyzes of the speeches, it is found that political psychology may affect the design of the speeches regarding the presidents’ personal backgrounds and the aim to create emotions with the citizens. Globalization and nationalism can be found in different ways in each president’s inauguration speech.

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What explains the difference between the county level vote received by President Donald Trump and U.S. Senator Marco Rubio in the 2016 Florida general election? Over the last couple of decades, Florida has earned a reputation for being a highly competitive state that impacts control of the White House and congress. As Florida’s electorate becomes increasingly diverse, will the Democratic Party begin to win more often as their usual base grows, or will the Republican Party figure out a way to remain competitive? The 2016 general election presents an opportunity to analyze the structure of support for two Republican candidates who represent different paths for the future of the Republican Party: Trump, who won Florida by just one percent, and seemingly alienated Hispanics and women with his comments and policy proposals; or Rubio, who won by about eight percent, a Cuban-American thought to be a fresh voice for the GOP and a bridge to Hispanic voters. Regression analysis is used to examine support for Trump and Rubio and also the difference in support between the candidates. The results indicate Trump did better in counties with larger percentages of lower educated whites, lower income households, and higher unemployment rate. Rubio performed better than Trump in counties with larger numbers of Cuban and non-Cuban Hispanics, women, and voters not registered with either major party. These results suggest that Democrats may gain ground in Florida over time if the Trump wing of the GOP takes over the party and if current population trends continue.

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The subject of this bachelor thesis in political science has been to study how populistic rhetoric has evolved as a political phenomenon. The study has more specifically researched how presidential candidates have used populism in presidential debates. The bachelor thesis also studied if populistic rhetoric has changed over a time period between 1960 to 2016. To be able to study this, the essay has used critical discourse analysis to develop and understand how populism works. Ernesto Laclau’s On Populist Reason has also been used to create three models of understanding populism to develop the essays framework.  Through this the study has found that populistic rhetoric has come to be used more frequently in presidential debates. The study has also found that populistic rhetoric has changed form into a more aggressive style of rhetoric targeting the opponent’s character instead of the individual’s style of politics.

This essay utilizes Speech Act Theory to assess Donald Trump’s role in inciting the riot that took place in Washington D.C. on the 6th of January, 2021 and culminated with the attack on the Capitol building. For the purposes of the study a corpus was created with tweets collected from the Trump Twitter Archive. The tweets cover the span between the latest presidential election, on the 3rd of November, 2020, to the day of the attack. The corpus was read manually and sorted into themes. The themes that emerged show that: a) Trump was convinced of his victory, b) felt that the election was rigged, c) accused news networks, the Democrats and even prominent Republicans for his loss, and d) called the people for action. A quantitative method that identified the most common words in the corpus corroborated the identification of the described themes. The themes were compared to Speech Act Theory’s felicitous conditions for directive speech acts. The study found that Trump’s tweets satisfy the conditions for the successful directive speech acts of Order and Command, thus providing grounds to make the case that he was responsible for inciting the attack.