Aujourd’hui, un nombre croissant de formats de distribution (i.e. magasins amiraux, centres commerciaux,points de vente éphémères, corners, etc.) à travers le monde adoptent la stratégie d'artification de l'expérience de magasinage, reposant sur l'introduction d'éléments artistiques dans la surface marchande. Toutefois l'utilisation de cette variable d'atmosphère s’avère pour le moment très intuitive. D’un point de vue académique, la revue de la littérature amène à qualifier ce champ de recherche d’embryonnaire. Par conséquent cette thèse se propose de mesurer l'impact de l'artification de l'expérience de magasinage sur la performance du point de vente, ainsi que sur les réactions du consommateur. Dans cette optique, une expérimentation a été réalisée à partir d’un plan factoriel manipulant la dimension artistique de l’atmosphère du point de vente. La collecte de données a été effectuée pendant deux mois dans des magasins réels, selon une méthode quantitative. Les résultats indiquent que la stratégie d'artification de l'expérience de magasinage, lorsque adoptée au seul niveau du point de vente et en tant que proposition éphémère, a pour impact positif d’améliorer la performance marketing du point de vente,ceci au niveau de la différenciation perçue du point de vente, du caractère créatif de l’image (du point de vente et des produits), de la valeur perçue de l'offre (rapport qualité/prix et désensibilisation au prix), et de la satisfaction du consommateur. En revanche l'artification de l'expérience de magasinage n'agit pas sur la performance commerciale du point de vente (ventes, taux de transformation, fidélité attitudinale), suggérant un effet de muséification avec la perte de la finalité transactionnelle du point de vente et sa reclassification fonctionnelle en musée/galerie d'art. En conclusion, l'adoption de cette stratégie expérientielle nécessite une réflexion en amont relative aux objectifs de l’entreprise (stratégie d’image vs. rentabilité directe du point de vente) puisqu’elle implique des arbitrages en termes de coûts directs et indirects concernant l'allocation de la surface marchande. / Today a growing number of retail formats (i.e. flagship stores, shopping malls, pop-up stores, corners, etc.)worldwide are adopting the shopping experience artification strategy, consisting of introducing artistic elements in the sales surface. However using this atmospherics’ variable remains for now very intuitive. From an academic perspective, this research field can be qualified as seminal. Thus this dissertation’s aim is to measure the impact of the shopping experience artification on store performance, as well as on customer reactions. In that regard, an experimentation was carried out with a factorial design manipulating the artistic dimension of store atmospherics. The data collection was conducted during two months in real retail stores, using a quantitative method. The results indicate that the shopping experience artification strategy, when adopted only at the store level and as an ephemeral proposition, positively impacts store marketing performance, namely regarding store perceived differentiation, the creative dimension of image (store’s and products’), store offering’s perceived value (price/quality ratio and price desensitization), and customer satisfaction. However the shopping experience artification does not impact store commercial performance (sales, conversion rate, attitudinal loyalty), which suggests a museumification effect with the store possibly losing its transactional purpose and being functionally reclassified as a museum/art gallery. As a conclusion, adopting this experiential strategy calls for an upstream reflection upon the company’s objectives (branding strategy vs. direct store profitability) since it implies tradeoffs regarding direct and indirect costs concerning sales surface allocation.

Background: E-commerce for groceries is growing and growing in Sweden and pure ecommerce companies are constantly entering the market. This study is based on Ica, which for a long time has been successful in the physical market through decentralization and the Ica-idea with individual retailers incollaboration and physical stores. To meet the new type of consumer behavior and competition Ica has developed a number of e-commerce solutions. Including the phenomenon of dark stores that indicates a new type of centralization within the group. Purpose: The purpose of this study is to analyze the experienced opportunities and limitations of a retailer-owned franchise organization in the Swedish grocery trade in its development work of e-commerce. A further purpose is to shed light on the interviewees reasoning about whether dark stores are a sustainable solution from a competitive and relational perspective. Method: In this study, a qualitative research strategy is applied in a case study design. The empirical data is generated through semi-structured interviews with managers and retailers from Ica stores in the Stockholm region and the ecommerce manager for Ica Sweden. The empirical data has then been codedand divided into four themes with associated subcategories. Literaturestudy: For the essay a literature study presenting theories and previous research on centralization and decentralization, vertical and horizontal integration, click-and-mortar, omni channels and competition was made. Afterwards it´s used as a basis for the theoretical comparison in the analysis part. Conclusion: Due to the ownership structure, the case organization is facing some unique conditions. Example, the decentralized power promotes quickness and opportunities for local adaptations, but also that a pure e-commerce modelwould be problematic. One solution the head office has developed is a dark stores service that the stores can use, which gives them access to a larger geographic market and leads to higher internal competition between thestores.

Application mobile devient un canal important de l'accès internet mobile. Trois groupes d'utilisateurs finaux affiliés avec deux plates-formes bifaces sur le marché d'applications mobiles ont attiré une attention considérable. App store (App-store) est une plate-forme de distribution de l'application connectée avec les développeurs et les utilisateurs. Plateforme de publicitaire (Ad-store) fournit des services de publicité pour les annonceurs grâce à des applications de développeurs. Sur ce marché, les développeurs, les annonceurs et les utilisateurs sont trois groupes d'utilisateurs finaux. Le marché de l'application mobile est un marché biface compliqué. Il y a des externalités de réseau étendues et interactives. L’étude se concentre sur les stratégies de tarification pour la plate-forme App-store. L'App-store et Ad-store sont les deux plates-formes bifaces. L’App-store partage les revenus des ventes d'applications avec les développeurs. L'Ad-store partage les revenus publicitaires avec les développeurs. La plate-forme App-store met en oeuvre la tarification asymétrique côté développeur et côté utilisateur. Côté développeur est le côté de la subvention ainsi que du côté des recettes pour la plateforme App-store. Le cout d'achat de l'appareil mobile est une déterminante particulière de tarification. Les redevances d'adhésion sont négligeables dans ce marché et les redevances d'utilisation sont réalisables. C'est un duopole sur le marché des applications mobiles. Le modèle des ventes d'appareils mobiles d'Apple et le modèle d'in-app publicité de Google sont extrêmement réussis. App-store, Ad-store et les appareils mobiles sont les trois points de génération de profits. / Mobile app is becoming an important mobile internet access channel. Three groups of end users affiliated with two Two-sided platforms in the mobile app market have attracted considerable attention. App store platform (App-store) is an app distribution platform connected with developers and users. App ad platform (Ad-store) supplies advertising services for advertisers through developers’ apps. Developers, users and advertisers are end users. Mobile app market is a complicated two-sided market. There are widespread and interactive network externalities. The study focuses on the pricing strategies for the app store platform. App-store shares paid app sales and in-app purchase revenues with developers. Ad-store shares in-app advertising revenues with developers. The App-store platform implements asymmetric pricing to developer side and user side. Developer side is the subsidy side as well as the revenue side for App-store platform. Mobile device purchasing cost constitutes a particular App-store platform pricing determinant. Membership fees are negligible in the mobile app market. Usage fee is workable. It is a duopoly in the mobile app market. Apple and Google are the two giants with distinct business models. Both Apple’s mobile device sales model and Google’s in-app advertising model are extremely successful. App-store, Ad-store and mobile devices are the three key profit makers in this market. Vertical integration inside this ecosystem will generate considerable revenues. Chinese users have higher price elasticity of demand and they are particularly sensitive to the app prices when compared with the French.

There is significant interest in the field of neuroscience to gain a better understanding of how neurons die in neurodegenerative diseases such as Alzheimer's and Parkinson's diseases. We have used the neuronal cell line NG115-401L with unique calcium signaling characteristics to test the hypothesis that improving calcium loading into the endoplasmic reticulum (ER) to increase ER calcium levels acts as a possible neuroprotective response. We approached this problem using both pharmacological and genetic approaches targeting the central mediator of calcium uptake in the ER localized sarco/endoplasmic reticulum Ca 2+ ATPase (SERCA) enzyme. The pharmacological studies involved use of the ginger root compound 6-gingerol, which to date is the best documented agent for activating SERCA enzymes in heart and skeletal muscle. However, in our experiments, gingerol did not appear to activate NG115-401L SERCA pumps; indeed, the compound produced a response more like that of a SERCA inhibitor inducing a rapid ER calcium depletion. In addition, gingerol stimulated robust calcium influx responses, an unexpected result given the NG115-401L neural cell line is uniquely deficient in calcium influx pathways. Our genetic approach involved expressing the stromal interaction molecule 1 (STIM1) protein in the NG115-401L cell, which is also an ER localized protein that serves as a pivotal calcium influx channel regulator. NG115-40lL neurons present a native deficiency of STIM1 expression in a background phenotype with well characterized perturbations in ER calcium regulation and control of calcium influx pathways. Thus, STIM1 may be predicted to increase ER calcium levels, conferring protection against neuron cell death due to ER calcium store defects. STIM1 expression reconstituted the corrupted calcium influx pathway in NG115-401L neurons, which conferred neuroprotective responses to ER calcium perturbation, mitochondrial oxidative stress and subsequent cell death. Our results argue for unique and undiscovered regulatory effects of gingerol on the ER calcium circulation system, and suggest that the expression of STIM1 in these neurons protects against ER stress and oxidative stress via reconstruction of cellular calcium homeostasis.

Key-Value Stores (KVSs) are a type of non-relational databases whose data is represented as a key-value pair and are often used to represent cache and session data storage. Among them, Memcached is one of the most popular ones, as it is widely used in various Internet services such as social networks and streaming platforms. Given the continuous and increasingly rapid growth of networked devices that use these services, the commodity hardware on which the databases are based must process packets faster to meet the needs of the market. However, in recent years, the performance improvements characterising the new hardware has become thinner and thinner. From here, as the purchase of new products is no longer synonymous with significant performance improvements, companies need to exploit the full potential of the hardware already in their possession, consequently postponing the purchase of more recent hardware. One of the latest ideas for increasing the performance of commodity hardware is the use of slice-aware memory management. This technique exploits the Last Level of Cache (LLC) by making sure that the individual cores take data from memory locations that are mapped to their respective cache portions (i.e., LLC slices). This thesis focuses on the realisation of a KVS prototype—based on Intel Haswell micro-architecture—built on top of the Data Plane Development Kit (DPDK), and to which the principles of slice-aware memory management are applied. To test its performance, given the non-existence of a DPDKbased traffic generator that supports the Memcached protocol, an additional prototype of a traffic generator that supports these features has also been developed. The performances were measured using two distinct machines: one for the traffic generator and one for the KVS. First, the “regular” KVS prototype was tested, then, to see the actual benefits, the slice-aware one. Both KVS prototypeswere subjected to two types of traffic: (i) uniformtraffic where the keys are always different from each other, and (ii) skewed traffic, where keys are repeated and some keys are more likely to be repeated than others. The experiments show that, in real-world scenario (i.e., characterised by skewed key distributions), the employment of a slice-aware memory management technique in a KVS can slightly improve the end-to-end latency (i.e.,~2%). Additionally, such technique highly impacts the look-up time required by the CPU to find the key and the corresponding value in the database, decreasing the mean time by ~22.5%, and improving the 99th percentile by ~62.7%. / Key-Value Stores (KVSs) är en typ av icke-relationsdatabaser vars data representeras som ett nyckel-värdepar och används ofta för att representera lagring av cache och session. Bland dem är Memcached en av de mest populära, eftersom den används ofta i olika internettjänster som sociala nätverk och strömmande plattformar. Med tanke på den kontinuerliga och allt snabbare tillväxten av nätverksenheter som använder dessa tjänster måste den råvaruhårdvara som databaserna bygger på bearbeta paket snabbare för att möta marknadens behov. Under de senaste åren har dock prestandaförbättringarna som kännetecknar den nya hårdvaran blivit tunnare och tunnare. Härifrån, eftersom inköp av nya produkter inte längre är synonymt med betydande prestandaförbättringar, måste företagen utnyttja den fulla potentialen för hårdvaran som redan finns i deras besittning, vilket skjuter upp köpet av nyare hårdvara. En av de senaste idéerna för att öka prestanda för råvaruhårdvara är användningen av skivmedveten minneshantering. Denna teknik utnyttjar den Sista Nivån av Cache (SNC) genom att se till att de enskilda kärnorna tar data från minnesplatser som är mappade till deras respektive cachepartier (dvs. SNCskivor). Denna avhandling fokuserar på förverkligandet av en KVS-prototyp— baserad på Intel Haswell mikroarkitektur—byggd ovanpå Data Plane Development Kit (DPDK), och på vilken principerna för skivmedveten minneshantering tillämpas. För att testa dess prestanda, med tanke på att det inte finns en DPDK-baserad trafikgenerator som stöder Memcachedprotokollet, har en ytterligare prototyp av en trafikgenerator som stöder dessa funktioner också utvecklats. Föreställningarna mättes med två olika maskiner: en för trafikgeneratorn och en för KVS. Först testades den “vanliga” KVSprototypen, för att se de faktiska fördelarna, den skivmedvetna. Båda KVSprototyperna utsattes för två typer av trafik: (i) enhetlig trafik där nycklarna alltid skiljer sig från varandra och (ii) sned trafik, där nycklar upprepas och vissa nycklar är mer benägna att upprepas än andra. Experimenten visar att i verkliga scenarier (dvs. kännetecknas av snedställda nyckelfördelningar) kan användningen av en skivmedveten minneshanteringsteknik i en KVS förbättra förbättringen från slut till slut (dvs. ~2%). Dessutom påverkar sådan teknik i hög grad uppslagstiden som krävs av CPU: n för att hitta nyckeln och motsvarande värde i databasen, vilket minskar medeltiden med ~22, 5% och förbättrar 99th percentilen med ~62, 7%.

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Författare: Emilia Denckert och Linnéa Pankko Handledare: Universitetsadjunkt Åsa Lindström Examinator: Professor Bertil Hultén Fakultet: Ekonomihögskolan vid Linnéuniversitetet Program: Civilekonomprogrammet med inriktning marknadsföring Kurs: Examensarbete i marknadsföring för Civilekonomprogrammet 30 hp Examensarbetets titel: Vad får dig att stanna? Forskningsfråga: Vilka attribut ligger till grund för en varumärkeslojalitet hos konsumenter av livsmedelsprodukter i dagligvaruhandeln? Syfte: Syftet med detta examensarbete är att analysera och fastställa vilka attribut hos en produkt och ett varumärke som bidrar till att konsumenter bygger upp en lojalitet gentemot varumärket ifråga. Studien kommer att förklara vardera attribut, samt kombinationer av dessa, och klargöra huruvida de ligger till grund för konsumenters lojalitet till varumärken på livsmedelsprodukter som säljs i dagligvaruhandeln. Vidare ämnar studien uppfylla ett delsyfte, vilket är att ge implikationer till Smiling Group AB beträffande vilka attribut som genererar en varumärkeslojalitet. Resultatet av denna studie kommer därmed även att bistå med underlag till företags utvecklande av marknadsföringsstrategier som i sin tur kan påverka varumärkeslojaliteten positivt. Metod: Detta examensarbete har en deduktiv ansats. Vidare har kombinationer av kvantitativa och kvalitativa metoder använts. Insamlingen av studiens primärdata har tagit sig form dels som en enkätundersökning, och dels som djupintervjuer. Resultat och slutsats: Vi har konstaterat att kvalitet och pris är de attribut som till störst del ligger till grund för en varumärkeslojalitet hos konsumenter av livsmedelsprodukter i dagligvaruhandeln. Vidare har vi fastställt tre olika kombinationer av de fem attribut som ingått i studien samt vilken grupp av konsumenter som föredrar vilken kombination. Teoretiskt och praktiskt bidrag: Studiens teoretiska bidrag består dels av att vi identifierat några av de attribut vilka ligger till grund för en varumärkeslojalitet hos konsumenter av livsmedelsprodukter i dagligvaruhandeln. Vi har också tillfört konsumenters engagemang som en aspekt, vilken bör tas i beaktning när denna typ av varumärkeslojalitet studeras. Vi har praktiskt bidragit genom implikationer till Smiling Group AB om hur de bör förhålla sig till studiens fem attribut, och kombinationer av dessa, för att generera varumärkeslojala kunder. Detta bidrar även praktiskt till andra företag i branschen, då de kan använda studiens resultat och slutsats som underlag vid utformning av framtida marknadsföringsstrategier.  Nyckelord: Varumärkeslojalitet, varumärke, lojalitet, attribut, konsumenter, dagligvaruhandeln, livsmedelsbranschen / Authors: Emilia Denckert and Linnéa Pankko Supervisor: Lecturer Åsa Lindström Examiner: Professor Bertil Hultén Faculty: School of Business and Economics at Linnaeus University Programme: Business Administration and Economics Programme Course: Degree Project in Marketing, The Business Administration and Economics Programme Title: What makes you stay? Research question: What attributes are the basis for brand loyalty among consumers of food products in grocery stores? Purpose: The purpose of this thesis is to analyze and determine the attributes of a product and a brand that helps consumers build up a loyalty to that brand. The study will explain each attribute, as well as combinations of these, and clarify whether they are the basis of consumers’ loyalty to brands of food products sold in grocery stores. Furthermore, the study intends to fulfill a subsidiary aim, which is to give implications to Smiling Group AB about what attributes that generates brand loyalty. The result of this study will thus also assist with data for corporate development of marketing strategies, which in turn can affect brand loyalty positively. Method: This thesis has a deductive approach. Furthermore, combinations of quantitative and qualitative methods have been used. The collection of the study's primary data has taken shape both as a survey, and as in-depth interviews. Results and conclusions: We have stated that the quality and price are the attributes that to the greatest part is the basis for brand loyalty among consumers of food products in grocery stores. Furthermore, we have established three combinations of the five attributes that are included in the study and what groups of consumers who prefer which combination. Theoretical and practical contributions: The theoretical contribution partly consists of identification of some of the attributes which form the basis of a brand loyalty among consumers of food products in grocery stores. We have also added consumer engagement as an aspect which should be taken into consideration when this type of brand loyalty is studied. We have practically contributed by implications to Smiling Group AB about how they should relate to the study’s five attributes, and combinations thereof, to generate brand loyalty. This also contributes practically to other companies in the industry, since they can use the study's findings and conclusions as a basis for the design of future marketing strategies.  Key words: Brand loyalty, brand, loyalty, attribute, consumers, grocery store, food industry

Thesis (MBA)--Stellenbosch University, 2012. / Regional shopping centres play an important role in the South African economy, especially by providing location services to retailers (large and small) and non-retailers. One of the main value propositions of regional shopping centres is to attract a large number of customer footprint to a central location where a group of retailers can market and sell to a larger customer market. Independent retail jewellers have numerous channel options available, in South Africa the preferred channel for independent jewellery retailers is a physical retail outlet within regional shopping centres. The purpose of this research is to determine the value proposition quality of Cape Town Metropolitan regional shopping centres as a preferred location to independent retail jewellers. The location value proposition analysis was performed by evaluating a set of location criteria as prescribed by available literature. Furthermore, this research also explores the antecedents of relationships and trust between shopping centre management and independent retail jewellers. This research followed a mixed-method approach and the focus is a sample of regional shopping centres and independent retail jewellers within the Cape Town Metropolitan area. Information was gathered through interviews by using structured questionnaires, which was prepared from literature on location value assessment criteria for shopping centres, relationship management and building trust within relationships. The research shows that although regional shopping centres are the preferred channel for independent retail jewellers there are some location value proposition elements that require improvement. A key concern for shopping centre management should be the imbalance in power created by contractual agreements that mostly favour regional shopping centres. This imbalance in power negatively influences relationships and trust between shopping centre management and independent retail jewellers. Furthermore, the feedback from independent retailer jewellers is that rental costs charged for location services are miss-aligned to the value received from these services. This study is limited that it only surveyed regional shopping centre management and independent retailer jewellers within the Cape Town Metropolitan area in South Africa. The limited scope and focus of this study confines the generalisability of this study for other types of retailers and / or other metropolitan areas within South Africa. The value of this study is that it tested location criteria from international literature within the South African context and set the foundation for future research, which is currently limited in South Africa.

published_or_final_version / Real Estate and Construction / Master / Master of Science in Real Estate and Construction

published_or_final_version / Urban Planning / Master / Master of Science in Urban Planning