Made available in DSpace on 2016-03-15T19:31:18Z (GMT). No. of bitstreams: 1 Denise Maria Candiotto Caselani.pdf: 910353 bytes, checksum: da553c51d138e2dfdf723e2e42f319c3 (MD5) Previous issue date: 2009-03-05 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Based on the relational perspective reasoning this doctoral dissertation proposed a model that theorizes on the relationship between organizational and individual trust, cooperative behaviors and organizational performance in the sector of entertainment, specifically children parties businesses segment. An extensive literature review was conducted to better understand the definition of those variables and their theoretical relationship. The review also helped to identify scales used in previous research to measure the research variables. The identified scales were then back translated and adapted to be used in this research. The cooperative behavior scale was translated and tested in other studies conducted in Brazil and as the procedures used in those studies were reliable we used the scale from Hashiba (2008). The research instrument was pre-tested during the first part of the research in which deep interviews were conducted with manufacturers of equipment for entertaining children, like professionals toys used in parks and their customers. This phase of the study also helped to better understand the business segment and the relationship between the players in the business. In the next phase of the research the boundary spanner of each company in the business segment was contact and those that accepted to take part in the study was personally helped to fill the research questionnaire. Some 158 good responses were available in the end of data collection. The data was then analyzed using the statistical packages Stata and Amos. The last one allowed to test validation of the research constructs through SEM. Validation of the research constructs were reached and the basic model had a good fit. The results from both phases of the research show that organizational and individual trust are highly correlated but they are different constructs. Cooperative behaviors were explained by organizational trust and that only joint problem solve is the only cooperative behavior tested which explain organizational performance. The data also indicated that flexibility in the negotiation is negative related to performance. These findings corroborate previous researches in the field and also helped to further the knowledge on the subject. / Este estudo analisou as relações entre confiança, cooperação e desempenho organizacional. O tema cresceu em importância na área de administração nos últimos anos e várias são as perspectivas que o abordam e aqui optou-se pela perspectiva de governança relacional. O estudo teve como objetivo analisar relação entre confiança e desempenho em relacionamentos interorganizacionais e a interveniência da variável cooperação. Para tal, foi conduzida uma pesquisa em duas fases no setor de buffets, mais especificamente no segmento de festas infantis. A primeira fase da pesquisa foi importante para melhor entender a estrutura e a dinâmica do setor, o relacionamento entre fornecedores de brinquedos e os buffets e testar qualitativamente as escalas construídas para mensurar os construtos a partir da teoria. Foram feitas 10 entrevistas em profundidade, sendo três com fornecedores. Na fase seguinte foram coletados dados junto aos buffets. Os respondentes foram os agentes de contato das empresas para a compra de brinquedos, em geral, este papel é do proprietário do negócio, em função da relevância do investimento e a especificidade do ativo. Responderam o questionário 158 empresas. A coleta de dados foi feita usando um questionário e este foi aplicado pessoalmente. Os dados coletados relevam que a confiança interpessoal apresentou grande influência na confiança interorganizacional. Esta relação é tão intensa que houve um questionamento se os dois são comporiam um único construto. No entanto, a AFC mostrou são dois construtos. A mensuração da cooperação por meio dos comportamentos cooperativos também teve ajuste adequado e estes mostraram ter influências distintas sobre o desempenho. As duas fases da pesquisa de campo apontaram para uma relação positiva e significativa entre resolução conjunta de problemas e desempenho organizacional. Fica evidente pelas falas dos entrevistados que diferentemente da disponibilidade de se contornar o problema de fornecimento de itens como decoração e alimentos , os brinquedos com funcionamento ruim ou a falta deles faz com que os clientes não retornem e ainda façam uma campanha negativa contra o buffet. Esse resultado mostra que, quando as partes estão engajadas na solução conjunta de problemas é mais fácil encontrar soluções mutuamente satisfatórias, aumentando o sucesso da relação cliente-fornecedor, conforme argumentado por Deutsch (1969). Por outro lado, a relação negativa entre restrição ao uso de poder e desempenho ilustra bem o sentimento capturado pelas entrevistas. Os gestores dos buffets apontam como se sentem pressionados pela demanda induzida de novos brinquedos, quando têm que seguir a concorrência. A flexibilidade na negociação também não apresentou explicação significativa para o desempenho, pelo contrário, pois há indicação nas duas fases da pesquisa que a relação entre estas variáveis é negativa. Os resultados indicam que a confiança interorganizacional e indiretamente a confiança interpessoal explicam os comportamentos cooperativos entre as empresas da cadeia de fornecimento estudada pela visão dos donos do buffets. Por outro lado, apenas um os comportamentos cooperativos explica parte da variação do desempenho organizacional. O estudo corrobora estudos anteriores usados como base para este e representa um avanço nos estudos da área, em especial, pela discussão e operacionalização dos construtos que foram testados e validados com bom nível de ajuste.

Games are increasingly becoming a powerful and effective tool for training. The use of games as a training tool increase intrinsic motivation which enhances learning. This study concerns why people play and why they continue play. The study consists of two parts; a focus group and a web questionnaire. The results suggest that people prefer playing together with others, and that they play mainly because of entertainment, fellowship and pastime. Results also show that the participants come to an agreement of five different characteristics a game must have in order for the participants to play; a pleasant game feeling  i.e.- effects like sounds, characters and environments, variation in tasks, successively increased difficulty, a exciting story and that the game must be understandable. These findings are important because these are factors that game designers must take into consider when designing training games. After all, entertainment and intrinsic motivation in games is some of the general reasons why people play and why they learn, and therefore, a game only designed for training is doomed to fail.

Billiard Club will provide a good billiard training and entertainment environment for the young beginners as well as mid-age fans of the cue-shot games in Karlskrona. There would also be some Asian style Fast food provided in the Club.

[pt] A dissertação examina a relação entre a intenção de consumo de entretenimento por um grupo de indivíduos e as gerações Brasileiras. Um estudo empírico é conduzido para determinar a relação entre gerações e a probabilidade da realização de atividades de lazer. Dependendo da forma de lazer, os resultados apontam relação entre gerações e a intenção de consumo de entretenimento, contribuindo para o estudo do comportamento do consumidor através do marketing geracional e auxiliando empresas na determinação de seu público alvo e no desenvolvimento de suas campanhas. / [en] The study examines the relationship between the Brazilian generations and their intentions for the consumption of entertainment. An empirical study was conducted to determine this relationship. Depending on the activity of leisure, the results point to the relations among the generations and the probability of them consuming entertainment. These results contributed to the consumer behavior study through generational marketing and can help companies in determining their target market and developing their future campaigns.

[pt] O mercado de mídia e entretenimento atravessa uma fase de intensa transformação. Os hábitos dos consumidores estão mudando em ritmo acelerado, em virtude do desenvolvimento da tecnologia digital. A atitude do público, antes passiva, assistindo de forma linear à programação, agora é ativa, buscando uma oferta multifacetada de produção audiovisual, em diferentes formatos e mídias, até o ponto da co-produção, em que o consumidor passa a interagir, produzir e compartilhar o próprio conteúdo. Há pouco tempo, o ambiente competitivo das televisões abertas resumia-se à concorrência entre elas. Hoje o ecossistema da mídia passa por grandes transformações que impactam as diferentes formas de distribuição de conteúdo, com o surgimento de novos players, e o próprio modelo de negócio que vigorou até então. Isso levou as empresas a rever suas estratégias e a um forte investimento na produção de conteúdo para diversas mídias. É em resposta a esses desafios que a TV Globo, uma organização com 51 anos de história, líder de audiência no mercado de televisão aberta vem adotando medidas de caráter estratégico, a partir de mudanças organizacionais e no seu modelo de gestão, para buscar uma maior eficiência e profissionalização. Diante desse processo complexo, que afeta toda a estrutura organizacional da empresa, este estudo analisou e problematizou como os talentos artísticos - responsáveis por criar, dirigir, atuar e apresentar os programas que compõem a grade de entretenimento da programação e reconhecidos pela organização como um de seus principais ativos estratégicos - entendem e se relacionam com tais mudanças. / [en] The media and entertainment market is going through an intense phase of transformation. Consumers habits are changing in an accelerated rhythm due to digital technology development. The old passive linear way of watching TV programs has modified to an active approach in search of multifaceted audio-visual production in different formats and medias. All of these has gotten to the point of co-production in which the consumer interacts, produces and shares his own contents. It was not so long ago when the competitive environment of the open television channels was just a feud among them. Nowadays the media ecosystems pass through big transformations with impact in forms of content distribution, the entrance of new players and even the business model in use not so long ago. Enterprises have been forced to reevaluate their strategies and invest in the production of content for different medias. As an answer to these challenges, TV Globo Brazil, a record breaking ratings leader organization with a history of 51 years in the market has adopted strategic measures in changing their organizational and management models with efficiency and professionalization targets. This study intends to analyze and question how the artistic talent: responsible for the creation, direction, acting and presentation of the programs that compound the entertainment grid of the TV Schedule; who are considered by the company as one of their main strategic assets, understand and relate to these changes.

Please read the abstract in the section 00front of this document / Dissertation (MMus)--University of Pretoria, 2010. / Music / unrestricted

This qualitative study examined whether a connection exists between children with emotional disorders consumption of traditional entertainment media and their subsequent vegative/anti-social classroom behavior. Research participants included six first-grade children diagnosed with an emotional disorder and their teacher. They were interviewed using a semi-structured approach. The students were observed in the natural setting of their classroom for a total of twenty-four hours, over a four-day period. Transcripts and classroom observations were analyzed, looking for connections between behavior and consumption of traditional entertainment media. Findings from this study concluded that these students used traditional entertainment media as a method of temporally escaping from the environment of their respective households.

Au cours des dernières années, les villes du Monde Arabe assistent à une propagation de centres commerciaux. Parallèlement et à partir des années quatre vingt dix, période de la reconstruction du Liban suite à la guerre libanaise, le paysage commercial de Beyrouth a subi de profondes mutations avec l’introduction de la grande distribution internationale et la multiplication des franchises nationales et internationales éparpillées dans la ville et ses extensions. Là, le phénomène n’est pas nouveau au Liban, mais l’ampleur qu’il prend actuellement et sa généralisation à tout l’espace de l’agglomération beyrouthine, en modifie le paysage commercial. De nouvelles structures commerciales côtoient les structures existantes. Ainsi, la géographie commerciale devient de plus en plus multiforme et complexe, surtout avec l’émergence actuelle d’importants complexes commerciaux de grande échelle et d’une nouvelle typologie. Le commerce de proximité est bousculé et remis en cause par l’avènement de la grande distribution surtout alimentaire au Liban. La problématique émerge de ces mutations qui s’opèrent autour des centres commerciaux constituant des pôles d’attraction surtout, en l’absence de planification urbaine prévoyant leur implantation et la politique d’encouragement aux investissements pour les projets de construction et de reconstruction adoptée par le gouvernement libanais suite à la guerre libanaise. Face à cette situation, ce phénomène nous incite à s’interroger sur les mutations du commerce, leur rayonnement spatial, économique et social, leurs causes et leurs effets sur l’environnement urbain. Quelles sont les logiques qui sont derrière ces mutations ? Quelle est leur portée sur le commerce existant et le commerce nouveau ? La problématique émerge des transformations qui se manifestent dans le paysage commercial et sera traitée à travers les différentes logiques, spatiale, économique, sociale, …, urbaine qui les sous-tendent, se questionnant sur leur dimensions dans chaque type de commerce et la portée du « grand » commerce sur « le petit ». / Over the past years, the cities of the Arab world attended a spread of shopping centers. At the same time and from the year 1990, period of the reconstruction of Lebanon after the Lebanese war, the commercial landscape of Beirut has undergone profound changes with the introduction of the large international distribution and the multiplication of national and international franchises scattered throughout the city and its extensions. Here, the phenomenon is not new to the Lebanon, but the extent that it is currently taking and its generalization to any space of the agglomeration of Beyrouth, alter the business landscape. New commercial structures coexist with existing structures. Thus, the commercial geography becomes increasingly multifaceted and complex, especially with the current emergence of major commercial complexes of large scale and new typology. Trade in proximity is jostled and challenged by the advent of the great especially food distribution in Lebanon. The problem emerges from these mutations occur around shopping malls constituting poles of attraction especially, in the absence of urban planning for their implementation and the policy of encouraging investment for the projects of construction and reconstruction adopted by the Lebanese Government after the Lebanese war. Given this situation, this phenomenon prompts us to wonder about the mutations of the trade, their spatial, economic and social influence their causes and their effects on the urban environment. What are the logics that are behind these mutations? What is their scope on the existing trade and new trade? The problem emerges from the transformations that occur in the commercial landscape and will be processed through the different logical, spatial, economic, social,..., urban that underlie them, questioning their dimensions in each type of trade and the scope of the "large" trade and the “small” ( Le “grand” et le “petit” commerce).

Las acciones de entretenimiento que ahora existen en Lima como paseo a los Karaokes, bares temáticos para hombres y mujeres, lugares donde ofrecen espectáculos exclusivos para despedidas de solteras han pasado a la lista de lugares frecuentes. Por ello, se eligió Inferno Bar porque consideramos que es un proyecto innovador, actualmente en el Perú no contamos con un bar para mujeres; acompañados de los mejores tragos moleculares y piqueos para complementar la experiencia. Su centro de diversión Inferno Bar estará localizado en el distrito de Miraflores ha instalado un ambiente atractivo y novedoso. El publico objetivo de este negocio va dirigido a mujeres de los segmentos B y C. Las clientas serán atendidas por mozos atractivos y con el torso descubierto, estos jóvenes harán una demostración de coreografías. Los probables clientes pertenecen a los sectores de la zona 7 de Lima. Se ofrece un servicio formal y competente, ofreciendo al cliente la información necesaria para que disfrute de momentos inolvidables, realicen sus solicitudes y reservas. Nosotros ofrecemos como ventaja competitiva un ambiente atractivo y novedoso donde puedan disfrutar y compartir momentos agradables junto a amistades. La excelencia competitiva esta en el agrado del servicio, espacios cómodos y productos innovadores, los mismos que son de calidad. Se requiere una inversión de S/. 166.864.00. Es un plan productivo e interesante a inversionistas. El plan tiene un planteamiento de valía consistente con servicios y productos distintivos, alta productividad y un equipo comprometido que cierran el atado ideal. / The entertainment actions that now exist in Lima such as a walk to the Karaokes, themed bars for men and women, places where they offer exclusive shows for bachelorette parties have moved to the list of frequent places. For this reason, Inferno Bar was chosen because we consider it to be an innovative project, currently in Peru we do not have a bar for women; accompanied by the best molecular drinks and snacks to complement the experience. Inferno Bar amusement center will be located in the Miraflores district and has installed an attractive and novel environment. The target audience of this business is aimed at women from segments B and C. The clients will be attended by attractive and bare-chested young men, these young people will perform a choreography demonstration. The probable clients belong to the sectors of zone 7 of Lima. A formal and competent service is offered, offering the client the necessary information to enjoy unforgettable moments, make your requests and reservations. We offer as a competitive advantage an attractive and innovative environment where you can enjoy and share pleasant moments with friends. Competitive excellence is in the pleasure of the service, comfortable spaces and innovative products, the same that are of quality. An investment of S /. 166.864.00. It is a productive and interesting plan for investors. The plan has a consistent value approach with distinctive services and products, high productivity and a committed team that complete the ideal bundle. / Trabajo de investigación

OLALA MUSIC, es un proyecto de negocio que se inicia a raíz de la evolución que ha tenido la manera de entretenerse a través de la música y los diferentes géneros que esta ofrece, acompañado del avance tecnológico y nuevas plataformas digitales. La propuesta principal es la diversificación de contenido musical a través de una plataforma digital para disfrutar de su música favorita. Muchas personas han dejado el modo tradicional de escuchar música y optan por hacerlo mediante un servicio de streaming. Por ello, se vio factible un modelo de negocio como el que presentamos, que permitirá una rentabilidad idónea para los inversionistas. OLALA MUSIC, ofrecerá sus servicios de calidad a través de su aplicativo móvil. En ella, tres planes (básico, estándar y Premium) mediante los cuales se pueden suscribir y disfrutar del plan. El emprendimiento tendrá como público objetivo a hombres y mujeres de NSE B de 18 a 55 años, que se encuentran en los residiendo en Lima Metropolitana y que usan internet para entretenimiento. Tras realizar el análisis financiero de 5 años, OLALA MUSIC iniciará con una inversión total de S/134,822.00 con una VAN de S/ 1,454,147 y una TIR de 56.85%. Se espera que las ventas del 1er año lleguen a S/ 589,565. Asimismo, se proyectó un incremento de ventas de 10% en los años de evaluación del proyecto. De acuerdo con el análisis financiero se comprueba que el modelo de negocio presentado es rentable para los inversionistas. / OLALA MUSIC, is a business project that began as a result of the evolution that the way of entertainment has had through music and the different genres it offers, accompanied by technological advancement and new digital platforms. The main proposal is the diversification of musical content through a digital platform to enjoy your favorite music. Many people have left the traditional way of listening to music and choose to do so through a streaming service. Therefore, a business model like the one we present was feasible, which will allow an ideal return for investors. OLALA MUSIC, will offer its quality services through its mobile application. In it, three plans (basic, standard and Premium) through which you can subscribe and enjoy the plan. The project will target men and women of NSE B between 18 and 55 years of age, who are living in Metropolitan Lima and who use the internet for entertainment. After conducting the 5-year financial analysis, OLALA MUSIC will start with a total investment of S / 134,822.00 with a NPV of S / 1,454,147 and an IRR of 56.85%. Sales for the 1st year are expected to reach S / 589,565. Likewise, a sales increase of 10% was projected in the years of evaluation of the project. According to the financial analysis, it is verified that the presented business model is profitable for investors. / Trabajo de investigación