Darbo tema išryškėja žvelgiant ir tarpusavyje kombinuojant tris skirtingas perspektyvas – organizacijos, žiniasklaidos ir visuomenės. Šio darbo tyrimo objektas - Tarptautinio Berlyno literatūros festivalio viešosios komunikacijos ypatumai. Empirinėje darbo dalyje, aprašant kultūros organizacijos komunikacijos ypatumus ir analizuojant Tarptautinio Berlyno literatūros festivalio bei žiniasklaidos teminio diskurso skirtumus teoriniu darbo pagrindu tapo vokiečių autorių darbai. Darbo tikslas – išanalizuoti kultūros organizacijos ir žiniasklaidos viešajame diskurse išryškėjančius turinio ir tematinius skirtumus, atskleidžiant kuo skiriasi skirtingas kultūras reprezentuojantys pranešimai. Šiam tikslui pasiekti išsikelti tokie darbo uždaviniai: parengti kultūros organizacijos išorinės komunikacijos instrumentus; aprašyti masinės komunikacijos procesus ir jų dalyvius bei apibrėžti kultūrinės reprezentacijos kriterijus viešajame diskurse; pagal kultūrinės reprezentacijos kriterijus ištirti informacijos perdavimo procesų metu siunčiamų pranešimų turinį ištirti festivalio organizatorių viešąją komunikaciją; atskleisti kultūros organizacijos ir žiniasklaidos komunikacinių pranešimų ypatumus ir skirtumus tarptautiniame festivalyje: ištirti žiniasklaidos diskursą; palyginti festivalio organizatorių komunikaciją bei žiniasklaidos diskursą. Darbe naudojami mokslinės literatūros bei kiekybinių ir kokybinių duomenų analizė. Atlikus mokslinės literatūros analizę paaiškėjo kokie yra pagrindiniai... [toliau žr. visą tekstą] / The object of this research - public communication features of International Berlin literature festival. Aim of this thesis - to analyze culture organization and media content and thematic differences in public discourse, by revealing how different cultures representing communication differs. / Das Thema der Arbeit entsteht, wenn man drei verschiedene Ansichten kombiniert – Organisationen, Medien und Gesellschaften. Der Gegenstand dieser Arbeit sind die Kommunikationsbesonderheiten des internationalen Literaturfestivals Berlin. Das Forschungsobjekt – in einem empirischen Teil des internationalen Literaturfestivals Berlin wurden die Bücher der Deutschautoren zur Arbeitsgrundlage bei der Beschreibung der Organisationskommunikationsbesonderheiten und bei der Analyse der Unterschiede zwischen dem internationalen Literaturfestival Berlin und den Medien. Das Ziel – die Analyse der Inhalts- und Thematik- Unterschiede zwischen den Organisationen und Medien. Um dieses Ziel zu erreichen, müssen folgende Aufgaben befolgt werden: die öffentlichen Kommunikationswerkzeuge der Organisationen müssen ausgearbeitet werden; die Kommunikationsprozesse und die Mitglieder sollen beschrieben werden deren kulturellen Repräsentationskriterien in einem öffentlichen Diskurs definierten werden; Inhalt von Nachrichten, öffentliche Kommunikation der Organisatoren erforschen; Besonderheiten und Unterschiede der Kulturorganisation und Medien beim internationalen Literaturfestival: den Diskurs der Medien ausarbeiten; die Kommunikation der Organisatoren mit einem Diskurs der Medien vergleichen. Für diese Arbeit wird wissenschaftliche Literatur und die Analyse der Angaben verwendet. Nach einer Analyse der wissenschaftlichen Literatur konnten die Besonderheiten der Festivalkommunikation und die... [der volle Text, siehe weiter]

L'histoire vivante est une manière de présenter le passé, qui peut se décliner en fonction d'époques variées ; celle qui est prise en compte dans cette recherche concerne la période médiévale. La pratique s'expose à travers deux activités distinctes mais complémentaires : la reconstitution historique et les Arts martiaux historiques européens, couramment nommés AMHE. L'étude menée répond à un travail de terrain interdisciplinaire, mêlant des approches ethnologiques et sociologiques. Les données recueillies proviennent d'observations participantes, mises en place lors de différents événements, d'entretiens (semi-directifs ou directifs) auprès de divers informateurs et, enfin, de deux séries de questionnaires. C'est une méthodologie aussi bien qualitative que quantitative qui a été utilisée, afin de permettre une compréhension globale de l'objet d'étude.La problématique retenue, en fonction d'une dialectique constante entre le terrain et la théorie, questionne les modalités d'expressions d'une pratique culturelle génératrice d'identités. Plusieurs axes ont ainsi pu être dégagés. C'est d'abord sous l'angle de la diffusion des connaissances (actions culturelles, rapport au patrimoine, liens entretenus avec la mémoire et principe de transmission) que l'histoire vivante est abordée. Ensuite, la recherche porte sur les éléments de définition associés à la démarche, entre activité de loisir et professionnalisation. Les thématiques présentées renvoient autant au fait associatif qu'au développement technique, en passant par les enjeux touristiques et les ambivalences relatives au concept de fête. Enfin, le dernier point évoque la pratique sociale, créatrice de liens entre les participants. Du profil sociologique des enquêtés au principe de communauté, les investigations réalisées invitent à appréhender les normes et valeurs spécifiques à ce type d'activités. L'un des principaux enjeux consiste à afficher les mécanismes relatifs à la délimitation identitaire d'un groupe particulier : c'est en fonction du rapport à l'altérité et des normes véhiculées par un ensemble précis que le lien social se maintient ou se délie. La faible reconnaissance dont dispose l'histoire vivante favorise ainsi une approche en termes de jeu identitaire, fécond pour l'analyse globale d'une démarche contemporaine en expansion.

Pourquoi existe-t-il toujours une tendance chez les Franco-Manitobains à se définir comme une communauté homogène, en dépit d’un passé et d’un présent hétérogènes? Pour élucider cette question, nous remontons au début des années 1970 pour analyser le discours sur deux événements marquants dans l’histoire manitobaine: le centenaire du Manitoba et le début du Festival du Voyageur. Nous examinons tout particulièrement le discours sur les anglophones, les francophones et les Métis dans La Liberté, comparé au St. Boniface Courier / Le Courrier de Saint-Boniface et à La Bastringue, pour mettre en lumière les raisons historiques et culturelles d’une évolution lente vers la reconnaissance d’un espace francophone diversifié. Notre analyse révèle que La Liberté cherche, au début des années 1970, à renouveler les relations avec les Québécois et à renforcer un festival « canadien-français » ou « franco-manitobain » au détriment d’un festival bilingue inspiré de l’héritage métis.

Pourquoi existe-t-il toujours une tendance chez les Franco-Manitobains à se définir comme une communauté homogène, en dépit d’un passé et d’un présent hétérogènes? Pour élucider cette question, nous remontons au début des années 1970 pour analyser le discours sur deux événements marquants dans l’histoire manitobaine: le centenaire du Manitoba et le début du Festival du Voyageur. Nous examinons tout particulièrement le discours sur les anglophones, les francophones et les Métis dans La Liberté, comparé au St. Boniface Courier / Le Courrier de Saint-Boniface et à La Bastringue, pour mettre en lumière les raisons historiques et culturelles d’une évolution lente vers la reconnaissance d’un espace francophone diversifié. Notre analyse révèle que La Liberté cherche, au début des années 1970, à renouveler les relations avec les Québécois et à renforcer un festival « canadien-français » ou « franco-manitobain » au détriment d’un festival bilingue inspiré de l’héritage métis.

The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the concept of communication. Secondly, a literature study was conducted in order to examine the links between communication and events. Thirdly, the results of the empirical research were discussed, and finally conclusions were drawn from the research and recommendations were made with regard to the communication efficacy of events, as well as for further research. From the literature, communication between the event organisers and the local community was defined. It was noted that communication plays an integral part in the success of an event. The host community plays an integral part in events as role players. By establishing and implementing an effective communication strategy to and from the organisers, the KKNK will harvest the fruits of a successful cultural event. Participation, decision making and informing the stakeholders using different types of media was the means by which the KKNK organisers communicated with the host community. Positive and negative impacts were measured in a questionnaire. The questionnaire that sought to measure whether there were significant differences between the two host communities of Oudtshoorn, and whether there were any differences in the results of the communication strategy of the organisers when comparing the opinions of the white and of the coloured communities. The questionnaires were distributed among the community members of Oudtshoorn, using on a stratified sampling method, and by using a random sampling method. A total of 258 questionnaires were completed, 110 from the white community and 148 from the coloured community. Means and standards deviations were determined following the affected sizes to explore the differences between the importance of participation and communication in the two communities, based on the dimensions of the various factors as determined in the factor analysis. It became clear that there is a small effect (0.2-0.5) on the opinions of the two communities regarding their being informed, community participation and the communication from KKNK to the Oudtshoorn community in general. Decision-making and participation opinions resulted in medium effects. It is the major significance of these effect sizes that the white and coloured communities do not believe they have equal decision making opportunities and participation. The chi-square test of significance revealed a small significance (0.1 - 0.3) in the following areas: overall communication, information received and sought for through different types of media and importance of the KKNK to Oudtshoorn. A medium significance (0.3 - 0.5) was measured, and recommendations were made that programs meeting the needs of host communities, decision making and having the community become active in festival programs should be initiated. This study contributes to the limited amount of literature available on the communication efficacy of events to their host communities. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.

The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the concept of communication. Secondly, a literature study was conducted in order to examine the links between communication and events. Thirdly, the results of the empirical research were discussed, and finally conclusions were drawn from the research and recommendations were made with regard to the communication efficacy of events, as well as for further research. From the literature, communication between the event organisers and the local community was defined. It was noted that communication plays an integral part in the success of an event. The host community plays an integral part in events as role players. By establishing and implementing an effective communication strategy to and from the organisers, the KKNK will harvest the fruits of a successful cultural event. Participation, decision making and informing the stakeholders using different types of media was the means by which the KKNK organisers communicated with the host community. Positive and negative impacts were measured in a questionnaire. The questionnaire that sought to measure whether there were significant differences between the two host communities of Oudtshoorn, and whether there were any differences in the results of the communication strategy of the organisers when comparing the opinions of the white and of the coloured communities. The questionnaires were distributed among the community members of Oudtshoorn, using on a stratified sampling method, and by using a random sampling method. A total of 258 questionnaires were completed, 110 from the white community and 148 from the coloured community. Means and standards deviations were determined following the affected sizes to explore the differences between the importance of participation and communication in the two communities, based on the dimensions of the various factors as determined in the factor analysis. It became clear that there is a small effect (0.2-0.5) on the opinions of the two communities regarding their being informed, community participation and the communication from KKNK to the Oudtshoorn community in general. Decision-making and participation opinions resulted in medium effects. It is the major significance of these effect sizes that the white and coloured communities do not believe they have equal decision making opportunities and participation. The chi-square test of significance revealed a small significance (0.1 - 0.3) in the following areas: overall communication, information received and sought for through different types of media and importance of the KKNK to Oudtshoorn. A medium significance (0.3 - 0.5) was measured, and recommendations were made that programs meeting the needs of host communities, decision making and having the community become active in festival programs should be initiated. This study contributes to the limited amount of literature available on the communication efficacy of events to their host communities. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.

電影作為跨文化傳播的重要媒介，對國家形象的扮演有著重大作用。胡錦濤特別在2004的四中全會上提到中國一方面發展硬實力，另一面就是軟實力的培養。中國當局希望透過文化電影的發展超越西方國家。 　　中國旅法畫家高醇芳女士於2004年有感於法國人對中國電影的生疏，因而創立「巴黎中國電影節」，其宗旨就是向法國人推廣中國的電影，而此活動也逐漸受到中國當局的關注和協助。因此，中國政府採用「巴黎中國電影節」進行「公共外交」的策略。也希望影片中的意識形態能讓法國人接受。 　　中國在經濟上已逐漸與歐美並駕齊驅，在文化上更是希望與歐美國家抗衡。然而在西方影展得獎的中國片或是西方電影呈現的中國意象，這些影片經常出現很深的東方主義觀念。「巴黎中國電影節」的出現提供中國宣揚自身文化，以及利用此機會平反歐美國家對中國東方主義的觀點。 / Film is an important medium of cross-cultural communication, it plays major role in the shaping of national image. In 2004, Hu Jintao particularly referred to the development of China on Fourth Plenary Session. One is hard power; another is the training of soft power. Chinese authorities want to go beyond the western countries through the development of cultural films. 　　In 2004, Chinese painter in France, Ms. Gao Chunfang felt the French were unfamiliar on Chinese films, so she found “the Chinese Film Festival in Paris”. The purpose is to promote the Chinese Films to French public, and this festival is also gradually paid attention by Chinese authorities. Therefore, the Chinese government has adopted "Chinese Film Festival in Paris" to execute "public diplomacy strategy". The government also hopes the film's ideology could be accepted by French person. 　　Chinese economy has gradually reached Europe or American; it also wants to compete on culture. However, Chinese films won the reward on West Film Festival and the Chinese image on western films which often appear the concept of "Orientalism". The appearing of ''The Chines Film Festival in Paris" provides China to promote their culture, as well as they use this opportunity to vindicate the perspectives on Chinese Orientalism from United States and Europe. / 第一章緒論 1 第一節研究動機與目的 1 第二節研究架構 6 第二章文獻探討8 第一節軟實力和公共外交理論探討 8 第二節意識形態理論11 第三節國際電影節與中國電影節概略 12 第三章研究方法 16 第一節樣本取樣 16 第二節研究限制 28 第三節符號學分析 28 第四節鏡頭分析 32 第四章、分析 35 第一節中國夢VS.美國夢：《中國合夥人》、《北京遇見西雅圖》 35 第二節宣揚政府形象：《三個未婚媽媽》、《蝶吻》 46 第三節歌頌青春愛情：《情人節》、《青春派》、《我願意》 51 第四節演繹女性主義：《蕭紅》 76 第五節彰顯愛國情操：《黃金大劫案》 90 第六節營造民族融合：《唐卡》 97 第七節再現古老中國：《畫皮II》 110 第五章、結論 119 第六章、文獻參考 125

近年來國內電影映演呈現多元化發展，不只電影類型、內容日趨豐富，電影的映演方式也更趨多元。而擁有集結映演主題、少廳院、長映期、多功能搭配、選擇不設限、聯票預售等特性的「商業影展」更成為九十年代電影市場中極為盛行的電影行銷方式。 隨著電影觀眾的觀影口味多元使得電影分眾市場確立之故，讓許多不同類型的影片得到出現在市場上的機會，再加上多廳戲院取代了傳統大型戲院，除了因應電影分眾的潮流，還可以接受多一些電影放映。另外，為了能夠和大型電影發行商強大的行銷資源相抗衡，將許多部影片的行銷資源集合起來，再透過影展主題式集結的方式行銷，也成為現今非主流商業影片另謀映演空間的方法。上述種種電影市場的新現象就成為現在商業影展興起的契機。 在競爭愈來愈激烈的影展熱潮中，要如何建立有效的行銷策略將是未來經營影展所必須仔細思考的重要課題之一。因此，本研究旨在以行銷的觀點檢視商業影展的經營運作概況，以現在已存的「絕色影展」做為研究對象，整理、分析與討論其所擬定的行銷策略，並將之與消費者的商業影展消費行為調查結果相互比較，提出對商業影展發展行銷策略上的建議，期望對將來在推行商業影展擬訂行銷策略時能有所助益。 本研究探討的行銷策略包括了目標行銷策略以及行銷組合策略兩部分，得到的研究結論如下： 一、目標行銷策略： 商業影展的目標觀眾仍以愛好電影、常看電影的影痴為主，其中年輕的學生人口仍為主要的目標觀眾。 二、行銷組合策略： 1.產品策略：商業影展影片仍以藝術影片為多，建議在主題的選取上可 以朝向更專業化的設計，提供觀眾更具深度的觀影經驗。另外，配合影展提供相關議題的影評講座或座談活動將可以增加影展產品的附加價值。 2.價格策略：採較低價的定價策略並輔以有條件的價格修正措施將可以吸引更多的觀眾。 3.通路策略：觀眾已漸漸培養出購買預售票以及聯票的習慣，因此提供更為簡單便捷的售票系統，將會促進更多觀眾買票進場的意願。 4.推廣策略：商業影展性質有別於一般院線電影，其所採行的推廣策略並非得要用昂貴的大眾媒體做廣告，反而透過公關報導的形式將影展訊息曝光，再利用影評人作為「意見領袖」的方式影響觀眾，透過口碑的傳播，將影展推銷出去，可以得到更大的宣傳影響力量。另外，透過品牌的建立以及建立與維持和顧客長期的良好關係都是商業影展推廣策略中極重要的一環。 / The main theme of the study focus on the marketing strategy of the commercial film festival. The goals of the study include the following: 1. To know what and how the commercial film festival develop marketing strategy, then to evaluate the effect. 2. To find out the main factor that marketing strategy formulated. 3. To research the consumer behavior of the commercial film festival, and suggest the best marketing strategy of the commercial film festival from the consumer research information. In order to achieve the above goals, the study intends to integrate the qualitative and quantitative data. "Cast study" and "Consumer survey" are conducted. Choosing "Fanciful Film Festival" be the cast of the study, to find out how and what the fanciful film festival develop the marketing strategy, then analysis and discuss them. Simultaneously, using the research to get the quantitative data of commercial film festival consumer behavior. Contrasting both cast qualitative data and quantitative research of consumer survey, and get the marketing strategy suggestion. The results of the study are followed: 1. Target marketing strategy the target audience of commercial film festival is mainly enthusiast about film. Mostly they are the young college students. 2. Product strategy (1) Film category: art film is still the main film category of the commercial film festival. (2) Film subject: the more professional, profounder film subject is suggested. (3) Additional product strategy: it would advantage to use some additional product strategies, such as symposium, film review conference... 3. Price strategy: using the going-rate pricing and the conditioned discount. 4. Place strategy: (1) The consumer has trained the habit of buying the advance ticket and the suit ticket. (2) To supply the more convenient ticket system would encourage consumer. 5. Promotion strategy (1) The main promotional tools still are mass medium, especially the public relations. Using the public report to communicate and advertise the film festival, encourage audience consuming. (2) To pay much attention to the effect of the opinion leader. (3) To place importance on brand management and relationship marketing.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-08-27T00:35:24Z No. of bitstreams: 1 AnaPaulaAraujoMaciel_DISSERT.pdf: 6075185 bytes, checksum: db761d921c70a6d3874d8d1c4bb94bfa (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-09-02T20:48:27Z (GMT) No. of bitstreams: 1 AnaPaulaAraujoMaciel_DISSERT.pdf: 6075185 bytes, checksum: db761d921c70a6d3874d8d1c4bb94bfa (MD5) / Made available in DSpace on 2016-09-02T20:48:27Z (GMT). No. of bitstreams: 1 AnaPaulaAraujoMaciel_DISSERT.pdf: 6075185 bytes, checksum: db761d921c70a6d3874d8d1c4bb94bfa (MD5) Previous issue date: 2015-12-11 / Os eventos no mundo s?o motivadores significativos no turismo e figura relevante no desenvolvimento e comercializa??o dos planos da maioria dos destinos. Para sua realiza??o, necessitam de infraestrutura espec?fica, e t?m como contrapartida promover benef?cios ? localidade receptora. Para o sucesso dos mesmos, contam com servi?os essenciais oferecidos aos clientes. O objetivo central deste estudo refere-se em analisar os atributos da qualidade dos servi?os no Festival Folcl?rico de Parintins/AM e mostrar como se encontra o n?vel de qualidade do evento na percep??o dos participantes que consumiram os servi?os. Como objetivos espec?ficos, foram tra?ados 3 objetivos: a) Caracterizar o Festival Folcl?rico de Parintins/AM e o Desfile das Escolas de Samba do Rio de Janeiro/RJ; b) Identificar e analisar os atributos de qualidade de servi?os do Festival Folcl?rico de Parintins/AM e Desfile das Escolas de Samba do Rio de Janeiro/RJ, utilizando-se a t?cnica Momento da Verdade; c) Comparar o Festival Folcl?rico de Parintins/AM com o Desfile das Escolas de Samba do Rio de Janeiro (RJ), de acordo com os atributos de qualidade dos servi?os identificados e analisados. A metodologia est? disposta por an?lise qualitativa, explorat?ria descritiva, com observa??o direta, utilizando-se do ciclo do servi?o da t?cnica Momento da Verdade para observar cada etapa do mesmo. Foram realizadas entrevistas semiestruturadas com os atores envolvidos no planejamento, organiza??o e operacionaliza??o dos dois eventos, al?m das entrevistas com o p?blico presente. Como resposta aos objetivos estabelecidos, pode-se concluir que o n?vel de qualidade dos servi?os oferecidos no Festival Folcl?rico de Parintins encontra-se insatisfat?rio em alguns pontos dos momentos da verdade analisados. Observou-se ainda que h? limita??es que dificultam a presta??o do servi?o com o n?vel de qualidade. / Events in the world are significant motivators in tourism and relevant figure in the development and marketing plans of most destinations. For its realization, requires specific infrastructure, and promote benefits are offset to the receiving location. For the success thereof, they have essential services offered to customers. The main objective of this study refers to examine the attributes of service quality in the Folkloric Festival of Parintins / AM and show how the event is the level of quality as perceived by participants who consumed the services. Specific goals were set three objectives: a) Characterize the Folkloric Festival of Parintins / AM and the Samba Schools Parade of Rio de Janeiro / RJ; b) Identify and analyze the Folk Festival of the quality of service attributes of Parintins / AM and Samba Schools Parade of Rio de Janeiro / RJ, using the Moment of Truth technique; c) Compare the Folkloric Festival of Parintins / AM with Samba Schools Parade of Rio de Janeiro (RJ), according to the quality attributes of the identified and analyzed services. The methodology is prepared for qualitative analysis, descriptive exploratory, direct observation, using the Moment of Truth technical service cycle to observe every step of it. Semi-structured interviews were conducted with actors involved in the planning, organization and operation of the two events, in addition to interviews with the local public. As response to stated objectives, it can be concluded that the level of quality of services offered in Parintins Folklore Festival is unsatisfactory in some points of the analyzed real time. It was also observed that there are limitations that hinder the provision of the service to the level of quality.

A pesquisa se propõe a investigar qual é o pensamento curatorial existente nos festivais de Artes Cênicas no Brasil. A intenção é delinear suas particularidades inerentes à área teatral e compreender a dinâmica da curadoria no país, dentro de um sistema de relações entre os campos de atuação dos modelos artístico e de gestão e também como processo criativo. Com o aumento efetivo do número de festivais no Brasil, fez-se necessária a apropriação do termo curador nas Artes Cênicas. Na prática, o curador é considerado o profissional voltado para a seleção dos espetáculos que integram a programação artística de um festival. O trabalho busca investigar de que maneira se estabelecem as relações entre o modelo artístico e o modelo de gestão, e como isso afeta o pensamento curatorial. Para isso, nos utilizamos da metodologia de pesquisa exploratória, levantando conceitos oriundos da curadoria contemporânea em Artes Visuais e também fazendo uso de fontes orais, mediante procedimentos da história oral. Dentro desse contexto, problematizamos a relação de interação entre o modelo de gestão e o modelo artístico, proposto pelo autor Lluís Bonet, e apresentamos características de uma programação artística, de acordo com o autor Bruno Maccari. Para entendermos como o pensamento curatorial se desenvolve e quais são os possíveis perfis de curadores existentes nos festivais brasileiros, analisamos a atuação de três diferentes curadores. Os profissionais são bastante representativos como curadores dentro da área teatral no contexto brasileiro: Luciano Alabarse, no comando do Porto Alegre Em Cena - Festival Internacional de Artes Cênicas; Guilherme Reis, criador do Cena Contemporânea - Festival Internacional de Teatro de Brasília; e Antônio Araújo, idealizador da Mostra Internacional de Teatro de São Paulo – MITsp. Além desses curadores, outras fontes foram consultadas. / La investigación se propone averiguar cuál es la intención curatorial existente en los festivales de artes escénicas en Brasil. El propósito es definir las particularidades que son inherentes al área teatral y comprender la dinámica de curadoría en el país, dentro de un sistema de relaciones entre los campos de actuación del modelo artístico y del modelo de gestión, así como del proceso creativo. Con el aumento efectivo del número de festivales en Brasil, se hizo necesaria la apropiación del término curador en las artes escénicas. En la práctica, se considera curador al profesionista que se encarga de la selección de espectáculos que integran la programación artística de un festival. Este trabajo pretende investigar de qué manera se establecen relaciones entre el modelo artístico y el modelo de gestión y como eso afecta a la intención curatorial. Para eso fue utilizada la metodología de investigación exploratoria, tomando conceptos con origen en la curadoría contemporánea de las artes visuales y haciendo uso de fuentes orales por medio de procedimientos de historia oral. Dentro de ese contexto, se problematizó la relación de interacción entre el modelo de gestión y el modelo artístico propuesto por el autor Lluís Bonet y se introdujeron las características de una programación artística de acuerdo con lo propuesto por el autor Bruno Maccari. Buscando entender cómo se desarrolla la intención curatorial y cuáles son los posibles perfiles que existen entre los curadores de festivales brasileños, se analizó la actuación de tres de ellos, mismos que son reconocidos en el contexto brasileño por curadoría dentro del área teatral: Luciano Alabarse al frente de Porto Alegre Em Cena- Festival Internacional de Artes Cênicas; Guilherme Reis, creador de Cena Contemporânea - Festival internacional de Teatro de Brasília y Antônio Araújo, creador de la Mostra Internacional de Teatro de São Paulo - MITsp. Además de esos curadores, otras fuentes fueron consultadas.