FinTech companies have grown tremendously during the last decades and generated great impacts on traditional financial institutions and led to enormous alteration in the ways of providing the financial services. The continuous development of the financial services has stepped into a new stage, where new entrants impact incumbents even more and many challenges accompanied by threats might come to light. Questions started to appear about the future of the financial institutions, since the new entrants provide the same services of the incumbents in an effortless manner. The choice of this research topic was driven by the fact that previous research about FinTech focused solely on the evolution of FinTech companies and their segments, but studies have been neglected the impact of FinTech companies on financial institutions and how the latter remedy with that impact. Hence, the interest in how the financial institutions are influenced by FinTech companies resulted in the following research question: What is the impact of FinTech companies on financial institutions in Sweden? We formulated two more detailed questions to guide our study: 1) How the financial institutions remedy with the development of FinTech companies to protect their existence as financial services providers? 2) What kind of relationship have the financial institutions with the FinTech companies? The aim of this study is to extend the existing knowledge about the current and potential impacts of FinTech companies on financial institutions. Moreover, the purpose is to have a better understanding about how the incumbents remedy the effects of the new entrants and challenges that they confront. This study answered the research question through a qualitative method and the empirical data has been gathered from ten interviews with banks and insurance companies in Sweden. The findings of this thesis revealed that the FinTech companies obliged the financial institutions to develop their IT systems and services, either inhouse or by cooperating with FinTech companies and made them more open for collaboration than before. Further, the banking sector is more impacted by FinTech companies than the insurance sector. That makes them more likely to leave some segments for the new entrants in future. Concerning the attitudes, all the financial institutions are positive about FinTech companies and their impacts even though a few of the new entrants attempt to provide financial services with low security, generally most of them keen to improve the financial services.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-06-07T16:23:14Z No. of bitstreams: 1 Roni Marcon_.pdf: 4367459 bytes, checksum: 28d85fd6318c2e6408df0b6a4e9d6aa8 (MD5) / Made available in DSpace on 2018-06-07T16:23:14Z (GMT). No. of bitstreams: 1 Roni Marcon_.pdf: 4367459 bytes, checksum: 28d85fd6318c2e6408df0b6a4e9d6aa8 (MD5) Previous issue date: 2018-04-20 / Nenhuma / Este trabalho tem como objetivo entender as principais tendências e qual o novo papel das estruturas operacionais (backoffice) das instituições financeiras com a chegada das fintechs. De natureza qualitativa, a pesquisa aqui apresentada é exploratória quanto aos fins, tratando-se de pesquisa bibliográfica quanto aos meios de investigação. A técnica adotada para análise dos dados foi a de análise de conteúdo dos materiais pesquisados e ao final a pesquisa foi complementada com painel de experts visando dar maior acurácia aos resultados alcançados. Uma das principais constatações da busca por tendências para o setor é a de que bancos e cooperativas de crédito precisam transformar a si mesmos por suas próprias ações e inovações antes que sejam forçadamente afetados pelas inovações dos outros. Os resultados da pesquisa demonstram as principais diferenças entre fintechs e instituições financeiras tradicionais, com destaque para custo por transação, desintermediação e estruturas de backoffice. São abordados os riscos que as fintechs representam para bancos e cooperativas de crédito com destaque para a necessidade de estabelecimento de parcerias como melhor caminho para ambos. Tanto a análise de literatura, quanto às opiniões dos experts apontam para a continuidade das estruturas de Centros de Serviços Compartilhados, porém com profundas transformações. Para suportar estas transformações a cultura das empresas, de seus colaboradores e gestores precisa mudar, para isso são exigidas novas competências alinhadas a transformação digital em curso. As principais contribuições desse trabalho são a entrega para o meio acadêmico de estudo que relaciona fintechs com CSC e suas tendências, enquanto para o meio profissional o trabalho entrega importantes tendências a serem observadas na condução das empresas e áreas. São aspectos ligados às competências individuais e de gestão, adoção de novas tecnologias e a clareza de saber quais são os serviços que tendem a deixar de existir ou mudar com maior profundidade. / This paper aims to understand the main trends and the new role of financial institutions backoffice with the arrival of fintechs. Of qualitative nature, the research presented here is exploratory in terms of the ends, being a bibliographical research as to the means of investigation. The technique used to analyze the data was to analyze the content of the researched materials and at the end the research was complemented with a panel of experts aiming to give greater accuracy to the results achieved. One of the key findings of the industry trend is that banks and credit unions need to transform themselves by their own actions and innovations before they are forcibly affected by the innovations of others. The results of the research demonstrate the main differences between Fintech and traditional financial institutions, especially cost per transaction, disintermediation and backoffice. Are highlighted the risks that fintechs represent for banks and credit unions, highlighting the need to establish partnerships as the best way for both. Both the literature review and the experts' opinions point to the continuity of CSC structures, but with profound transformations. To support these transformations the culture of companies, their employees and managers needs to change, for these new skills are required aligned to the ongoing digital transformation. The main contributions of this work are the delivery to the academic environment of study that relates fintechs with CSC and its tendencies, while for the professional medium the work delivers important tendencies to be observed in the conduction of the companies and areas. These are aspects related to individual and management skills, the adoption of new technologies and the clarity of knowing which services tend to cease to exist or change in greater depth.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-12-17T15:27:44Z No. of bitstreams: 1 Maicon Scaravonatto_.pdf: 1009062 bytes, checksum: 8eab20c186575fcca78827da5746453e (MD5) / Made available in DSpace on 2018-12-17T15:27:44Z (GMT). No. of bitstreams: 1 Maicon Scaravonatto_.pdf: 1009062 bytes, checksum: 8eab20c186575fcca78827da5746453e (MD5) Previous issue date: 2018-08-24 / UNISINOS - Universidade do Vale do Rio dos Sinos / O mercado de serviços financeiros vem sofrendo mudanças com o surgimento das novas empresas enxutas (startups). O modelo de atuação e inovação dessas empresas traz, para os dias de hoje, novidades tecnológicas e formas diferentes de se relacionar com os clientes. O ecossistema financeiro brasileiro está passando por um novo paradigma, no qual a tecnologia da informação está impulsionando a inovação do setor. Com isso, o fenômeno Fintech vem ganhando força dentro do mercado. Por outro lado, existe um fenômeno chamado Cooperativas de Crédito, que são líderes na retenção de clientes. O modelo de negócio das cooperativas vai muito além de uma simples transação bancária. Para a sociedade, ele se caracteriza por um processo de acesso a serviços financeiros, assumindo os riscos correspondentes e gerando benefícios para a comunidade local. A presente pesquisa tem, como pano de fundo, esses dois fenômenos. A pesquisa foi realizada por meio do método científico Grounded Theory e buscou descobrir os fatores de cooperação entre Cooperativas de Crédito e Fintechs. A construção da teoria fundamentada propôs um framework teórico para Coopetição de Cooperativas de Crédito e Fintechs, a partir das cooperativas. Os resultados dos fatores de cooperação apresentados emergiram por meio da Grounded Theory, pelos diagnósticos da fundamentação teórica e os referenciais vindos do campo empírico. A principal contribuição foi afirmar que é possível fazer Coopetição entre os dois fenômenos. / The financial services market has undergone changes with the emergence of the new lean companies (startups). The operating and innovation models of these companies brings, to this day, technological innovations and different ways of relating to customers. The Brazilian financial ecosystem is undergoing a new paradigm, in which information technology is driving innovation in the sector. Thereby, the Fintech phenomenon has been gaining strength within the market. On the other hand, there is a phenomenon called Credit Unions, which are leaders in customer retention. The business model of cooperatives goes far beyond a simple banking transaction. To the society, it is characterized by a process of access to financial services, assuming the corresponding risks and generating benefits for the local community. The present research has, as a background, these two phenomena. The research was carried out using the Grounded Theory scientific method and sought to discover the cooperation factors between Credit Unions and Fintechs. The construction of the grounded theory proposed a theoretical framework, by the credit union point of view. The results of the cooperation factors presented in the theoretical framework emerged through the Grounded Theory, by the diagnoses of the theoretical foundation and the references from the empirical field. The main contribution was to assert that it is possible to make Coopetition between the two phenomena.

Dagens samhälle är digitaliserat och vi lever i ett paradigmskifte. Det sker en stor förändring inom finansmarknaden. Innovativa FinTech-startups tar över då traditionella finansinstitut inte klarar av att tillgodose kundernas ökade behov. Dessa FinTech-startups är viktiga och driver innovationen framåt i samhället och uppfyller kundernas allt högre krav. Dock har dessa företag svårigheter i att skala upp sin verksamhet vilket gör att de får svårigheter att överleva. Utmaningar de möter är främst inom finansiering och reglering. Syftet med studien är att undersöka hur FinTech-startups arbetar för att skala upp sin verksamhet samt hur de påverkas av och hanterar utmaningar i form av finansiering och reglering. Teorier som används är: FinTechs ekosystem, startups livscykel och teknologisk innovation. Studien är en kvalitativ undersökning med ett abduktivt angreppssätt och datainsamlingen har gjorts genom semistrukturerade intervjuer med personer från sex stycken Stockholmsbaserade FinTech-startups. Studiens resultatet visar att FinTech-startups möjligheter för att skala upp verksamheten till störst del är beroende av den finansiering som de får in. Dock upplever företagen svårigheter i att hitta investerare och hamnar i en ond cirkel. Tillstånd som krävs har en stor påverkan på företagens möjlighet att skala upp. / Digitizaliation charactarizes todays society and a new paragdim is a fact. There are considerable changes within the financial market where innovative FinTech-startups more and more take over the industry. This, due to that the traditional institutions cannot meet the costumers demands. The FinTech-startups are essential for the society and drives the innovation forward in order to fulfill the costumers requirements. However, these start-ups face difficulties with scaling-up which makes it hard for them to survive on the market. Financial funds and regulations are the main challanges they need to overcome. The purpose with this thesis is to examine how FinTech-startups work in order to scale-up their business and how they face challenges as financing and regulation. Theories used in this thesis are: FinTechs ecosystem, Startups life cycle and Technological innovation. A qualitative method is used with semistructured interviews with people from six different FinTech-startups based in Stockholm. The result of the studie shows that the FinTech-startups possibility to scale up mostly depends on financial funds. The companies experience challenges in finding investors and are placed in a vicious circle. In addition, conditions required have a major impact on the abilities to scale-up their business.

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No description available.

Bakgrund: Digitaliseringen har gett upphov till flertalet sociala medieplattformar för individer samt företag att kommunicera på, vilket kan ifrågasätta den traditionella marknadsföringen. Fintechbranschen är ett exempel på en bransch som tagit tillvara på de möjligheter som kommit med digitaliseringen. Tidigare forskning visar på att få B2B-företag använder sig av sociala medier i sin marknadsföring. Syfte: Syftet med denna studie är att undersöka och skapa förståelse för hur och varför sociala medier kan användas som marknadsföringskanal hos fintechbolag verksamma inom B2B samt undersöka sociala mediers betydelse för relationsmarknadsföring och kundengagemang. Metod: Arbetet har tillämpat en kvalitativ metod där semistrukturerade intervjuer med respondenter från fem olika fallföretag har genomförts. Studien kombinerar en induktiv samt deduktiv ansats. Slutsats: Studien visar att det finns flertalet incitament som talar för en användning av sociala medier inom B2B. En närvaro på sociala medier anses vara viktigt för B2B-företag. Det framgår att sociala medier är en lämplig kanal för företagens arbete med relationsmarknadsföring både gällande etablerandet samt upprätthållandet av kundrelationer. Sociala medier blir även betydelsefullt för företagens arbete med kundengagemang. Dock blir det tydligt att sociala medier ej ersätter den traditionella marknadsföringen utan de anses istället komplettera varandra. / Background: The digitalisation has given rise to multiple social media platforms which implies new ways for individuals as well as businesses to communicate on, which in turn questions the traditional way of marketing. Financial technology is an example of an industry which has taken advantage of the possibilities that are generated out of digitalization. Previous studies show that few B2B-businesses have adapted to the use of social media by incorporating it in their marketing strategies. Purpose: The purpose of this study is to investigate and create an understanding of how and why social media can be used as a marketing channel for fintech companies operating within B2B as well as research the importance of social media for relationship marketing and customer engagement. Methodology: The study has applied a qualitative method. Its data was obtained by semi structured interviews with respondents from five different companies. The study has a combination of an inductive and deductive approach. Conclusion: The study concludes that there are multiple incentives for a use of social media in a B2B-context. Being present on social media is assumed to be important for B2B-companies. Social media is a suitable channel for working with relationship marketing, both regarding maintaining as well as establishing customer relations. Furthermore, social media is shown to be important for businesses to work with customer engagement. However, it becomes clear that social media do not replace traditional marketing. Instead the two are considered to complement each other.

Studiens syfte avser att öka kunskapen kring tjänsteinnovation hos svenska FinTechbolag och storbanker samt att ta reda på hur de olika typerna av bolag arbetar med att styra denna typ av innovation. Vidare är syftet att identifiera samt förklara likheter och skillnader som existerar kring arbete och styrning av tjänsteinnovation hos FinTech-bolag och storbanker i Sverige. Detta görs för att ge en ökad förståelse till varför det finns olika syn i hur effektiva grupperingarna är gällande innovationsarbete. Således ska uppsatsen bidra med en tydligare förklaring kring varför FinTech-bolag anses mer innovativa än storbanker i Sverige. / The purpose of the study is to increase knowledge about service innovation at FinTech companies and major banks in Sweden and to find out how the different types of companies work and govern this type of innovation. Furthermore, the purpose is to identify and explain similarities and differences that exists in work and governance of service innovation at FinTech companies and major banks in Sweden. This is carried out to create a better understanding to why there is a different view of the groups efficiency in regards of innovational work. Thus, the thesis will contribute with further explanations to why FinTech companies are regarded as more innovative than major banks in Sweden.

Forskningsfrågor: Hur kan traditionella banker etablera strategiska allianser med FinTech-bolag i ett förändrat serviceekosystem? Hur kan traditionella banker med hjälp av coopetition med FinTech-bolag skapa värde till slutanvändare? Syfte: Syftet med denna studie är att undersöka hur svenska banker följer med i den digitala samhällsutvecklingen i och med ett förändrat serviceekosystem genom att etablera strategiska allianser med FinTech-bolag, som kan leda till utveckling av innovativa lösningar. Detta för att möta kundernas förändrade kravbild om bankernas tjänster. Metod: I denna studie användes en kvalitativ forskningsmetod som baseras på banker i Sverige. Kvalitativa data samlades in genom semistrukturerade intervjuer, där den empiriska data analyserades med en tematisk analys med hjälp av utvalda teorierna.  Slutsats: Etablering av strategiska allianser sker genom liknande eller samma värderingar, tillsammans med ett grundbehov och en problembakgrund hos båda aktörerna för att gemensamt kunna ge ett utbyte av värde. Coopetition med FinTech-bolag kommer att skapa värde till slutanvändare genom förmågan att skapa nya lösningar och tjänster som till slut ger värde till slutanvändare. / Research questions: How can traditional banks establish strategic alliances with FinTech-companies within a changed service ecosystem? How can traditional banks coopete with FinTech-companies, to deliver value to the end users? Purpose: The purpose of this thesis is to investigate to what extent Swedish banks establish strategic alliances with FinTech-companies to adapt to the digital societal development driven by a changed service ecosystem. This has a possibility of resulting in a development of innovative solutions which is crucial to meet customers' changing demands for the bank's services. Method: A qualitative research method, based on banks located in Sweden, is used for the thesis. The qualitative data was collected through semi-structured interviews and the empirical data was analysed through a thematic analysis with help from selected theories. Conclusion: The establishment of strategic alliances occurs through similar or equal values, accompanied by a basic need and a problem background that exists within both actors to jointly provide exchange of value. Coopetition with FinTech-companies allows to create value for the end-users through the ability to introduce new solutions and services

With the FinTech industry being one of heavy expansion, geographic markets have thus far reached varying levels of maturity. This is suggested to favour Born Global firms (BGs) as a common rationale behind their non-domestic inception is to exploit maturity differences among markets. How FinTech BGs internationalize is hence an alluring topic, and albeitFinTech having risen to being amongst the most prominent areas of finance, FinTechmarket expansion has been granted little academic focus. Moreover, amid FinTech BGs often being equity financed and high growth, and the recent years’ favourable capital market conditions combined with surging FinTech valuation multiples, a need for strategically sound market expansion processes may not have existed. Recent trends are however conveying similarities to the dot com crash, and a new climate may be looming, justifying more research within the subject. This thesis hence aimed to enhance the understanding of how FinTechs internationalize in an industry characterised by BG opportunities, and to understand how FinTech BGsshould derive entry strategies to new markets. Through embarking from the academia, a conceptual framework was formed with variables believed to exert influence on FinTech BGs’ market expansion. A qualitative case study of a Swedish FinTech BG was thereafter conducted, examining its applicability,to understand how the BG status affect market expansion endeavors, and how such endeavors should be planned. The findings suggest that the geographical division of FinTech BGs’ ecosystems is the primary source of competitive advantages, and that one should leverage these in expansion endeavors. The thesis further argues that the value encompassed in technology opens opportunities for financially constrained expansion. It moreover adds to the discussion about entry modes in service industries, and argues that there is no vested interest in having distinctive lines among entry modes, and that they should be viewed as compliments. Finally, the study argues that valuation and funding should be granted larger focus in internationalization research. The findings suggest that BGs can exploit the geographical division between M&A targets and their own investors in search of arbitrage opportunities, a topic inviting further research. / Till följd av FinTech-industrins snabba expansion har geografiska marknader uppnått olika mognadsgrader. Ett sådant klimat påstås vara Born Global-företag (BGs) till gagn då deras utländska grundande ofta motiveras av att utnyttja mognadsskillnader mellan marknader. Hur FinTech BGs internationaliserar är därmed ett intressant ämne, men trots att FinTech har vuxit till ett av de mest framträdande områdena inom finans har FinTechs marknadsexpansion beviljats lite akademiskt fokus. Vidare, då FinTech BGs tenderar att vara kapitalfinansierade och snabbt växande, samt med hänsyn taget till de senaste årens starka börsklimat och höga värderingsmultiplar, har ett behov för en strategisk sund marknadsexpansionsprocess kanske inte funnits. Nya trender visar dock på likheter med IT-bubblan, och ett nytt klimat kan därmed vara förestående, vilket motiverar fler studier inom ämnet. Detta arbete syftade därmed till att förbättra förståelsen för hur FinTechs internationaliserar i en industri som kännetecknas av BG-möjligheter, samt att förstå hur FinTech BGs bör utforma en strategi för att expandera till nya marknader. Genom att ta avstamp i akademin skapades ett konceptuellt ramverk innehållande variabler som ansågs påverka FinTech BGs geografiska expansion. En kvalitativ fallstudie på ett svenskt FinTech BG genomfördes därefter, där dess tillämpbarhet undersöktes för att förstå hur BG-kännetecken påverkar marknadsexpansion, samt vad som bör tas i beaktande när sådan expansion planeras. Resultaten tyder på att FinTech BGs geografiskt utspridda ekosystem är deras primära källa till konkurrensfördelar, och att man bör dra nytta av detta när man internationaliserar. Studien argumenterar vidare för att det värde som finns i teknologin öppnar upp möjligheter till marknadsexpansion under finansiella begränsningar. Dessutom adderar rapporten till diskussionen gällande metoder för inträde på nyamarknader inom serviceindustrier, och argumenterar för att det inte finns ett egenintresse med tydliga avgränsningar mellan olika metoder utan att de bör ses som komplement. Slutligen argumenterar studien för att företagsvärdering och finansiering bör bli givna större fokus inom internationaliseringsforskning. Resultaten tyder på att BGs kan utnyttjadet faktum att förvärvskandidater och deras egna investerare befinner sig i olika geografieri sökande efter arbitragemöjligheter, ett område som bjuder in till vidare forskning.