This study used an ecological perspective to identify pathological gambling (PG) risk and protective factors, nonclinical resources, and prevention strategies based on the perceptions of Georgia stakeholders. With an ecological perspective, human behavior is perceived as an outcome of the interaction between the individual and various factors in their social environment. The ecological perspective is especially suitable for examining the higher PG prevalence among ethnic minority groups since these populations have been documented as encountering greater exposure to PG social and environmental risk factors (Smedley & Syme, 2000). To assess prevention needs, data were obtained from a 2008 needs assessment where diverse perspectives were collected through semi structured focus groups and interviews. A qualitative approach was used to address the study's aims. Grounded theory was used to guide the data analysis. Findings indicated that community perceptions of risk and protective factors, nonclinical resources, and prevention strategies were present at multiple levels of analyses. Furthermore, data trends also indicated that charitable gambling and other social norms should be considered in prevention.

The purpose of our study is to examine how parents experienced their participation and their involvement in a solution-focused parenting group. The parenting groups are a part of the social welfare system in a town in south of Sweden. The study is conducted as a qualitative study with focus groups. 11 parents have participated. The study´s theoretical framework considers solution focused theory, social constructionism and process within groups.In the study we found that participants generally perceived their participation as positive and that they received confirmation by meeting other parents in the same situation. Participants’ expectations for practical tips and advice were fulfilled indirectly through their participation, but the focus of the parent group was to strengthen the participants themselves by thinking solution-focused. Although the participants did not receive the practical advice they initially expected, the parent group's approach felt to be positive and the participants have understood the idea behind the solution-focused approach. Overall, participants felt that they have become stronger as people and thus also as parents.The study shows that based on the parents’ statements the group leaders have throughout the parenting groups been faithful to the solution focused idea and have implemented this way of thinking within its participants.This study can be seen as a contribute to the development of future solution focused parenting groups. It also shows that there is a need for parenting groups and that this kind of activity can generate positive effects for participants.

In this thesis, the results of a survey regarding grade progression between secondary and upper secondary school in a municipality in the north of Sweden serve as the starting point for a study of the experiences and expectations of a number of 16 year old girls who are in the first year of upper secondary school. The study is performed by means of focus group interviews with female pupils from the three largest upper secondary schools in said municipality in an attempt to gauge their experiences of grades, grade assessment, teacher practices and perceived differences in how boys and girls are treated. The results show that most of the girls are disappointed with upper secondary school so far. Many of them feel that secondary school was both more fun and more rewarding in a sense of learning. Their appreciation of how this more rewarding atmosphere affected their grades differed between the various groups. One group considered lower demands in upper secondary school to be a good thing since it made good grades easy to achieve, whereas one of the other two groups considered the lower demands to be demotivating at best.

This exam is about student’s perception of food and dietary advice. I illustrate food and eating from the youth's own perspective. The aim is to investigate how students perceive as "good" diet. It also reveals that students at the surveyed schools have poor knowledge of what is plate model. In the Swedish curriculum Lgr11 it is clear that the core content for students in grades 1-6 will contain the student include being informed about the selection and use of goods used in the home and how they in turn affect health (National Agency for Education, Lgr11: 43). I have interviewed students in grades 3 through focus groups to make it clear to you as readers to understand their own knowledge about nutrition.

¡@The Port of Kaohsiung is an international commercial port, situated in the geographic center of Southeast Asia, linking China as a key hub. It links Japan and Korea to the north, and the Emerging ASEAN Market ¡V 10 nations in the Association of Southeast Asian Nations down south. There is no doubt that Port of Kaohsiung is now playing the key role as a worldwide Transshipment Center. Though there are many logistic related firms surrounded by the Port of Kaohsiung, most of them are running Container Storage and Freight Distribution business only. Lacking big logistic center of cold chain, marine products cannot be processed efficiently after unloading from refrigerators on ships. These seafood, needed to be packaging and exporting after processing, must be unloaded at general cargo berths and then moved to the frozen warehouses outside the harbor. ¡@This research applies a qualitative method of focus group interview. Through the comments given by VIP, professionals, and other members of focus groups in the selected firms, this research was hence capable of analyzing the problem and policy of creating a logistic center of seafood cold chain in the Kaohsiung Free Trade Zone. ¡@Kaohsiung is a main fishing port with numerous large ocean vessels and plenty marine products, it cannot be too far to assume that the creation of the logistic center for the cold chain would have huge contribution to attract customer, reduce operation cost, and enrich the competitive niches of related industry. As a result, the center will ultimately help to develop the ocean fishing business and to increase the trading volume of Kaohsiung. ¡@Finally, the conclusion of this research is expected to be applied in practice, all the issues found and suggestions made are for the references of both public and private sectors to help establishing the logistic center for cold chain as the ultimate goal of the research.

As the number of users grows, more and more companies and brands use Facebook to shape their own images. What they want is ¡§Word of Mouth (WOM). However, each user has his/her own characteristics, and it might affect the WOM activities on Facebook. This research try to (1) explore the traits of WOM on Facebook, (2) find users¡¦ motivations of WOM behaviors on Facebook, (3) figure out what kind of characteristics might influence the WOM activities on Facebook, and (4) find some situational factors that have impacts on WOM activities on Facebook. The results show that (1) users who have high needs of uniqueness likes to share WOM to out-group members, (2) users prefer to share non-business messages and the messages which are related to their own benefits, (3) users with different characteristics have different motivations of WOM activities on Facebook. Keywords: Word of Mouth, Facebook, Characteristics, Situational Factors, Focus-group Interview, On-line Survey, social network site.

State identification has been a more and more important issue in Taiwan since 1990.¡@This study applies focus group interview for the analysis of state identification.¡@Interviewers will progressive interpret the state identification of themselves through interaction in a small group by focus group interview. Accordingly, the facts on affecting Taiwanese in state identification can be exposed, and outwards of state identification of Taiwanese can be further explored. ¡@¡@According to the findings of the study, party identification can drive state identification for Taiwanese, especially for those who have strong emotion in party identification. And their position of state identification is usually consistent with that of their identified party. Meanwhile, as for a Taiwanese who has weak emotion in party identification, age, provincial, background, and growing experience are the main factors that affect state identification. Moreover, concerning the symbol of the state, Taiwanese have different preferences and selections in parties and the name of the state. However, once the symbol of the state appears in an international occasion, national identification can drive a Taiwanese to generate a certain degree of emotion that connects with the symbol of the state. ¡@¡@Finally, this study further discovers that Taiwanese confuse the concept of national identification with that of state identification. The concept of national identification has always been used to discuss issues about Taiwan, and therefore Taiwanese are unaware of using national identification to discuss state identification.

This research is about the behavior of cultural consumption on little theaters in Taiwan. Both the provider and the consumer are discussed in this thesis and their behaviors are checked with cultural theories. The result pointed out that, to discriminate certain people in a certain group or a certain social class is a major part of the motivation and behavior of the cultural consumption on little theaters. The research methods of this thesis are semi-structured interview, focus group and literature review, to study the behavior of cultural consumption on little theaters in Taiwan. Little theaters are theaters that are relatively small, might have some amateur affiliates. They have an avant-garde image, distinctive point of view on the theater aesthetic and are a part of high art. The providers of little theater are not only providing a product. These workers of little theater also put themselves in a certain group or class when they are making the decision of being a part of the little theater circle. The audiences (consumers) they attracted are the people who have the similar qualities of themselves. They are not approaching a mass audience. The providers expect their audiences have a certain ability to understand and interpret their works. This shows distinction. The consumers of little theater believe that it¡¦s their taste and a basic need to consume art. And is also a way to approach and understand the society. Even with the similar education background and social class, these people who choose to consume little theater (while some other doesn¡¦t) said that it¡¦s because they love art. They want to participate in a certain issue. Most important of all, it¡¦s a way to express themselves, an expression of who they are and what class in the society. Not only to consume or not separate these consumers from the others, during the process of consumption, the way they interpret the work also discriminate them from the others.

<p>Bakgrund: TV-reklam är något som de allra flesta kommer i kontakt meddagligen, och det är ett vanligt samtalsämne. Diskussioner kan fokusera på den roliga reklamfilmen som du kan se på TV just nu eller hur irriterande det är när en spännande film stannar för ett reklamavbrott. Vad vi kan säga är att de flesta människorna har en uppfattning om TV-reklam och en del människor tycker att reklam är något positivt och en del människor ser det som något negativt. TV är en av de största marknadsföringskanalerna, men samtidigt ett av de reklamformat som uppfattas mest negativt. Detta innebär ett problemför företag som väljer denna reklamkanal då de tilltänkta mottagarna väljer att byta kanal vid reklampauserna. Hur ska reklamfilmerna utformas för att minska risken att det problemet uppstår?</p><p>Syfte: Författarna vill, utan att generalisera, öka förståelsen för hur de olikakommunikationsstrategierna, den rationella strategin, den känslomässiga strategin, den repetitiva strategin och den sociala strategin uppfattas. Med hjälp av studien vill författarna bidra till att ta reda på hur en reklamfilm kan utformas för att minska risken för att den tilltänkta konsumenten zappar förbi reklamfilmen.</p><p>Metod: I studien använde sig författarna av fokusgruppsundersökningar föratt se tendenser kring ungdomars åsikter om reklamfilm. Författarna använde också semiotik för att genomföra analyser av reklamfilmer.</p><p>Resultat: Alla kommunikationsstrategier innehåller delar som deltagarna uppskattar, men det är tydligt vilken av kommunikationsstrategierna som uppskattades mest. Det visar sig också tydligt, efter undersökningen, hur en effektiv reklamfilm kan utformas.</p> / <p>Television advertising is something that the vast majority comes in contact with every day, and it is a common topic of conversation. Discussions may focus on the funny commercials that you can see on TV at the moment or how annoying it is when an exciting movie stops for a commercial break. What we can say is that people have an opinion about television advertising; some people think that advertising is something positive and some people see it as negative.A thesis from 2008 made at Gothenburg University showed that only 14% of the population perceive television advertising as something positive. Despite this, television remains one of the largest advertising forums in Sweden. 2006, the investment in television advertising stood for 15% of the total investment in advertising. Is it possible to receive TV advertising to become popular with most? Or at least reduce the negativity of television advertising? There have been four different communication strategies to adapt marketing to the audience that is most interesting. These communication strategies are developed based on the audience thinking, rational or emotional. They are also based on how motivated the audience is in their buying behavior. These strategies are the basis of our study. Our study raises the question if one of the communication strategies is more appreciated than the others, and in that case, what does that strategy contain that the other strategies lack? A response to this could lead to the conclusion that not all television advertisements are perceived as equally negative, and thus, by using the most positively perceived communication strategy, it would be easier for a company to get its message across. Many companies spend large sums on televisionadvertising and they want to feel sure that their message gets across. Now their intended consumers change channel during the commercial break because the advertising is seen as boring and annoying.</p>

Unga vuxna tenderar att spendera mer tid på sociala medier än på någon annan daglig aktivitet, där det populäraste sättet att kommunicera är genom att dela bilder. Samtidigt har intresset för hälsa och fitness hos allmänheten ökat de senaste åren. Tidigare studier påvisar att ett ständigt fokus på hälsa och fitness kan leda till låg självkänsla och missnöje över sin kropp. Majotiteten av de tidigare studierna har fokuserat på de negativa hälsoutfallen med sociala medier och påverkan på människors hälsa. Syftet med studien var att ur en neutral synvinkel, beskriva unga kvinnors upplevelser samt påverkan av sociala mediers exponering av kost och träning. En kvalitativ metod tillämpades med två fokusgrupper där deltagarna rekryterades via ett strategiskt urval med kriterierna: kvinna, mellan 18-30 år samt använder sig av minst två sociala medier. Vid analys av data tillämpades en manifest innehållsanalys med induktiv ansats. Resultatet visar att sociala medier används mellan sex till tio timmar om dagen och de vanligaste sociala medierna är Facebook och Instagram. Det framkom både positiva och negativa hälsoutfall med exponeringen, som motivation och inspiration samt upplevd press och ångest, men trots de negativa effekterna upplevde respondenterna exponeringen som övervägande positiv. / Young adults tend to spend more time on social media than on any other daily activity, where the most popular way to communicate is by sharing pictures. At the same time, interest in health and fitness among the public has increased in recent years. Previous studies indicate that a constant focus on health and fitness can lead to low self-esteem and dissatisfaction with one´s body.  The majority of the previous studies have focused on the negative aspects of social media and the impact on people's health. The aim of the study was to describe young women´s experiences, and the impact of social media exposure of diet and exercise, from a neutral point of view. A qualitative method was applied with two focus groups where participants were recruited through a purposive sample with the criteria: woman between 18-30 years and the use of at least two social media. A manifest content analysis with an inductive approach was applied in the analysis of the data. The result shows that social media is used between six and ten hours a day and the most common social medias are Facebook and Instagram. Both positive and negative aspects of exposure were revealed, such as motivation and inspiration, and perceived pressure and anxiety, but despite the negative effects, respondents experienced exposure predominantly positive.