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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
531

Potential application areas for Fresenius Kabi's bonus products

Karlsson, Jenny, Brink, Matilda, Annala, Elina January 2019 (has links)
The main purpose of the project was to investigate existing markets within the food- and cosmetic industry in order to determine a strategy for market entrance with the bonus product of Fresenius Kabi. The original bonus product, P080, is a rest product from the process where phospholipids are extracted from egg yolk powder. P80 is a refine version of the P080 where egg yolk oil has been extracted, hence the protein content in P80 is higher. The extracted egg yolk oil is the final portion of the bonus product. Thereby, the original bonus product can be divided into two refined fractions. This project investigates the potential for each of these three substances to be a part of a fictive product.  By scanning the global protein market as well as the egg yolk protein and egg oil market, seven potential product segments were discovered. These segments were further evaluated in order to bring out specific products that were potential candidates as products based on the bonus product.  The analysis resulted in two fictive products based on P080; high value nutrition bars and snacks for seniors, one based on P80; protein powder, and one based on egg yolk oil; dietary supplement. All presented in three business cases.
532

Increasing Language Use in Parents of Children With Autism Spectrum Disorder

Unknown Date (has links)
Research has demonstrated that higher levels of parent language use is correlated with later language use and intellectual development of their children. Children with autism spectrum disorder (ASD) display deficits in social and communication skills. They also demonstrate repetitive and restrictive behaviors or interests. These behavioral deficits and excesses may contribute negatively to language development, as well as parent and child social interactions, and communication exchanges. The current study used a nonconcurrent multiple-baseline design to evaluate the effectiveness of behavior skills training (BST) and on-going graphical and verbal feedback on increasing parent language use and child words and utterances. Results of this study demonstrated that BST with on-going feedback was effective in increasing parent language use and child words and utterances above baseline levels for all four parent-child dyads. The dissertation concludes with recommendations for future research. / Includes bibliography. / Dissertation (Ph.D.)--Florida Atlantic University, 2017. / FAU Electronic Theses and Dissertations Collection
533

Development of a stock cube with functional food characteristics

Swarts, Kevin Michael January 2012 (has links)
Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Consumer Science: Food and Nutrition in the Faculty of Applied Sciences at the Cape Peninsula University of Technology 2012 / The chronic diseases of lifestyle, tuberculosis and Human immunodeficiency virus/Acquired immunodeficiency syndrome have a high prevalence in South Africa. These diseases are characterised by oxidative stress and a chronic inflammatory state that contribute to both the development and the acceleration of these diseases. Research into the phytochemical plant food components suggest that these substances could possibly play a vital role in the prevention of such disease. Corn steep liquor (CSL) is a waste product with an exceptionally high polyphenol content and total antioxidant capacity (TAC). This led to the suggestion that it could be utilised in the development of food products with functional food characteristics. Stock cubes, due to the widespread use among consumers of different socio-economic backgrounds, were identified as vehicle for the delivery of the CSL with its phytochemical content. This lead to the development of a stock cube utilising CSL as a source of phytochemical polyphenolic antioxidants with the micronutrients zinc, selenium and copper as added support to immunonutrition, along with iron due to the wide spread prevalence of iron deficiency in the South African population. The acceptability of the developed stock cube was tested by preparing savoury rice and pea soup and having blue collar (n = 50) and white collar (n = 49) participants rate the acceptability on a 9-point hedonic scale, ranging from “dislike extremely” to “like extremely”. The savoury rice received a 41% “like very much” rating followed by a 24% “like moderately” rating. The pea soup was rated even more positively as it received a 42% “like very much” rating and a 29% “like extremely” rating. In addition, among the blue collar participants, significant (p < 0.05 for each) findings occurred with a greater liking of the sample dishes prepared with the developed stock cube by participants of the ethnic Black grouping, with Xhosa as home language and being married, as well as those participants who habitually prepare the meals in the household. A significant (p < 0.05) finding with the white collar participants was a greater liking of the sample dishes prepared with the developed stock cube among those participants who would be willing to make use of a stock cube with health benefits. The developed stock cube was also subjected to six months accelerated shelf-life stability testing, reflecting twelve months real time storage. The parameters measured were microbial growth, oxidative rancidity, antioxidant status and organoleptic changes. All microbial growths tested remained within the acceptable specification ranges. Oxidative rancidity, measured as the peroxide value, was detected analytically at the fifth and sixth samplings, but was not detectable organoleptically. The antioxidant status, measured as the TAC and the total polyphenol content, remained relatively stable during the testing period. Though no noticeable organoleptic changes were observed during the stability testing, there was a darkening of the colour by the second sampling. The results of the acceptance testing, as well as the shelf-life stability testing, support the conclusions that the study objectives of developing a stock cube with functional food characteristics and it being received positively by consumers were achieved. Keywords: stock cubes; corn steep liquor; phytochemicals; consumer acceptance; new product development
534

Implementação de um sistema de qualidade para laboratório de análise sensorial baseado no sistema de boas práticas. / Quality system implementation in sensory analysis laboratory based in good practices system.

Correia, Angela de Fatima Kanesaki 19 July 2005 (has links)
Esta dissertação teve como propósito a implementação do Sistema de Qualidade no laboratório de análise sensorial da indústria de alimentos, baseando-se nos princípios das Boas Práticas de Laboratório (BPL) e Boas Práticas de Fabricação (BPF), visando contemplar os aspectos analíticos e processuais. Para isso, fez-se a abordagem das normas fundamentais e dos princípios estabelecidos pelas Boas Práticas, relacionadas com a estrutura organizacional, o gerenciamento das atividades e os critérios necessários para o funcionamento do laboratório de análise sensorial, assegurando a sistemática de padronização e otimização das operações. O laboratório de análise sensorial apresenta características exclusivas que são contempladas nas atividades de manipulação dos alimentos, durante preparação das amostras e atividades analíticas realizadas pelos provadores. Em função da especificidade das atividades desenvolvidas, foi necessária a elaboração de procedimentos específicos, levando-se em consideração todos os aspectos inerentes às operações, instalações, equipamentos, análises, produtos e pessoas. Após o processo de implementação do Sistema de Qualidade, foram realizados o monitoramento e a verificação pelo critério de auditorias periódicas, previamente programadas. Os resultados do processo de implementação demonstraram a aplicabilidade do Sistema de Qualidade, na extensão das atividades do laboratório de análise sensorial, em consonância aos princípios das BPL e BPF. O processo de monitoramento e verificação possibilitou, através das atividades de auditorias, promover a estabilização e melhoria do sistema implementado. / This dissertation had like purpose the Quality System implementation in the food industry sensory analysis laboratory, using the principles of Good Laboratory Practices (GLP) and Good Manufacturing Practices (GMP), aiming to contemplate the analytical and processual aspects. For this purpose, was made an examination of basic rules and principles established by the Good Practices related to the organizational structure, the managing activities and the necessary criteria to the sensory analysis laboratory operation, assuring the systematic of the operations standardization and optimization. The sensory analysis laboratory presents exclusive characteristics that are contemplated in the food handling activities, during the samples preparation and the analytical activities carried out by the panelists. Due to the specificity of the activities developed, it was necessary the elaboration of specific procedures, taking into account all of the inherent aspects to the operations, facilities, equipments, analysis, products and persons. After the Quality System implementation process, it was carried out the monitoring and verification by the periodic audits criterion, previously programmed. The results of the implementation process showed the Quality System applicability in the range of the sensory analysis laboratory activities, in consonance to the GLP and GMP principles. The monitoring and verification process was possible, by the audits activities, to promote the stabilization and the improvement of the implemented system.
535

A geografia econômica do setor agroalimentar brasileiro: investimentos, recursos ociosos e dinâmica cíclica (1990 - 2007) / The economic geography in Brazilian food industry: investments, idle resources and cyclical dynamics (1990 - 2007)

Medeiros, Marlon Clovis 31 August 2009 (has links)
A presente tese analisa o desenvolvimento do setor agroalimentar brasileiro, no período pós-1990, e suas relações com as oscilações da economia brasileira, com sua inserção internacional e com a política agrícola. O papel dos investimentos, da demanda e dos recursos ociosos ocupa espaço central na análise. A hipótese central é que a dinâmica do setor agroalimentar brasileiro, na década de 1990 e seguinte, foi marcada mais pelo amadurecimento dos investimentos realizados nas décadas de 1970 e 80, do que pela dinâmica da abertura e desmonte da ação do Estado da década de 1990. Baseado na teoria da dinâmica cíclica com formação de recursos ociosos de Ignácio Rangel e com apoio de ampla análise de dados argumentou-se que: 1- o crescimento do setor agroalimentar na década de 1990, e das exportações agrícolas após 1999, foram possíveis pelos investimentos e pela política de desenvolvimento do setor das décadas de 1970 e 80. Os investimentos no setor agroalimentar possuem uma dinâmica cíclica que respondeu a partir da década de 1990 reativamente ao crescimento, e que retornam após 1999 com recursos oficiais e a partir de 2003 com a elevação dos preços internacionais de commodities agrícolas. 2- a trajetória dos sub-setores do setor agroalimentar foi heterogênea, em conseqüência da mesma política macroeconômica. Logo, a diferença dos impactos causados relacionou-se diretamente a trajetória de cada sub-setor no período anterior à abertura em termos de investimentos, de nível tecnológico e em especial quanto as perspectivas de crescimento ou estagnação da demanda. 3- As oscilações da conjuntura, da política macroeconômica e das políticas setoriais são fundamentais. O setor é sensível a distribuição de renda, às taxas de crescimento do PIB e ao aumento do desemprego. Além disso, o setor agroalimentar apresentou um papel político central: na década de 1980, como elemento para o controle da inflação, recebeu incentivos e proteção; na década de 1990, as exportações são liberadas mas recorre-se às importações para baixar os preços internos. Após 1999, o setor passa a ocupar novamente o lugar de auxiliar na obtenção de divisas, de redução do déficit comercial e retomada do crescimento do PIB (como no início da década de 1980). Com isso, os interesses do setor se reforçam (incluindo seus representantes no legislativo e no executivo) e novas políticas setoriais de incentivo começam a surgir. 4- A dinâmica regional da agricultura é outro elemento central para se compreender os movimentos mais amplos do setor. A ociosidade de terras e de instalações industriais (devido as grandes distâncias entre as áreas produtoras de matérias-primas e a indústria e também devido aos impostos interestaduais) possui um componente territorial que influencia em toda a dinâmica do setor agroalimentar. As diferentes condições de solo, relevo e clima influenciam na produtividade e na escolha das técnicas utilizadas, o que gera grande diferenciação regional no Brasil. / This thesis analyzes the development of the Brazilian food sector in the post-1990, and its relations with the fluctuations of the Brazilian economy, with its international integration and agricultural policy. The investments, demand and idle resources has an important role. The central hypothesis is that the dynamics of the Brazilian food industry in the 1990s and after, was leaded by maturity of the investments in the 1970s and 80s. Based on the theory of cyclical dynamics with formation of idle resources by Ignacio Rangel and with broad support from data analysis, it was argued that: 1- the growth of food industry in the 1990s, and agricultural exports after 1999 were made possible by the investments and the development policy of the industry of the 1970s and 80s. Investment in food sector have a cyclical dynamic that responded from the 1990s reactively growth, and after returning in 1999 with governmental resources from 2003 to the rising international prices of agricultural commodities. 2- the trajectory of the sub-sectors of the food industry was heterogeneous, as a result of the macroeconomic policy. The difference of the impact caused is related directly to the trajectory of each sub-sector in the period before the opening, in terms of investments, technological level and specially on the prospects for growth or stagnation of demand. 3- Fluctuations in the economy, the macroeconomic policy and sectoral policies are crucial. The food sector is sensitive to distribution of income, the growth rates of GDP and increased unemployment. Moreover, the food sector had a central political role: in the 1980s, as an element for controlling inflation, its received subsidies and protection, in the 1990s, exports are released but it relies on imports to reduce domestic prices. After 1999, the food sector will again occupy the place of help in obtaining foreign currency, reducing the trade deficit and leading to growth of GDP (as in the early 1980\'s). With this, the interests of the sector is strengthening (including their representatives in the legislative and the executive) and new policies to encourage food sector begin to emerge. 4- The regional dynamics of agriculture is another key element to understanding the movements of the food sector. The idleness of land and industrial plants (due to the large distances between the areas producing raw materials and industry and also due to tax interstate) has a territorial component that influences the dynamic in the food sector. The different soil conditions, topography and climate influence the productivity and the choice of techniques, which generates large regional differences in Brazil.
536

A indústria agropecuária na fronteira noroeste do Rio Grande do Sul / The industry of agriculture and stock raising in northwest of Rio Grande do Sul

Sleiman, Jorge 26 August 2014 (has links)
Este estudo aborda a atividade industrial vinculada à atividade agropecuária de um município de pequeno porte localizado na microrregião Fronteira Noroeste do Rio Grande do Sul, Santa Rosa que, nas últimas décadas, atraiu para sua região de abrangência investimentos industriais ligados à transformação dos produtos gerados pela agropecuária local: a soja, o milho, o trigo, o leite e o suíno, produzidos em grande parte em pequenas propriedades fundiárias. Uma destacada indústria dessa microrregião é a metalmecânica, que teve alicerçadas as primeiras plantas industriais montadoras de máquinas e produtoras de implementos agrícolas já na década de 1950 e que, à medida dos empreendimentos em tecnologia, melhoramento de produtividade no campo e formação de mão-de-obra especializada, tem aumentado a geração de renda na região de estudo. No transcurso de sua economia, a microrregião enfrentou diversos percalços, devidos por um lado ao modelo de produtividade local e, por outro, às dificuldades da política econômica brasileira vigente nos anos de 1980, quando o Governo deixa de subsidiar o setor produtivo primário da região, forçando uma reestruturação de sua economia. As lideranças regionais do RS procuraram estimular a vinda de novos empreendimentos e ao mesmo tempo evitar a fuga de capitais internos, especialmente do setor empresarial e do efetivo humano, consequência da intensificação do êxodo rural rumo a outras áreas melhor posicionadas economicamente. É quando entram em cena as políticas coordenadas que, envolvendo atores sociais, políticos e econômicos, buscaram melhorar a inserção da região nos contextos estadual e brasileiro e culminaram na criação recente dos Conselhos Regionais de Desenvolvimento, dos Arranjos Produtivos Locais e dos Programas de Apoio aos Polos Tecnológicos. O estudo traça uma trajetória dos principais setores dessa indústria local e regional do Brasil, revelando alguns dos aspectos que têm marcado seu avanço entre meados do século XX e os dias atuais / This study addresses the industrial activities of Santa Rosa, a small city located in the North West Frontier micro region of Rio Grande do Sul, and their linking to agriculture. In recent decades, Santa Rosa has attracted industrial investments related to the processing of local agricultural products, such as soybeans, corn, wheat, milk and pork, mostly farmed on small estates. In this scenario, metalworking has played a major role since the foundation of the first industrial plants for the production of machinery and agricultural implements, in the 1950s. It has developed technology, improved productivity and trained specialized manpower, increasing the income generation in the study area. Over the period, however, Santa Rosa region has faced some mishaps. This were due firstly to the local production model, and secondly, to the Brazilian economic policy in the 1980s when the government stopped subsidizing the primary productive sector of the region, which led the municipality to restructure its economy. Regional leaders of Rio Grande do Sul sought to encourage the coming of new ventures and at the same time prevent the outflow of domestic capital, especially the business class and working class, caused by the intensifying rural exodus towards other better economically positioned areas. Coordinated policies involving social, political and economic players then came into play aiming at better integration of the region at the state and national levels culminating in the mid -1990s in the creation of the Conselhos Regionais de Desenvolvimento COREDES (regional development councils), Arranjos Produtivos Locais APL (local production arrangements) and Programas de Apoio aos Polos Tecnológicos (programs to support technological poles). The study traces a trajectory the main sectors of this local and regional industry in Brazil, revealing some of the aspects that have marked its development from the mid-twentieth century to present day
537

Definição do escopo de projeto de desenvolvimento de produtos alimentícios: uma proposta de método

Manfio, Noelise Martins 17 October 2013 (has links)
Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2015-06-24T13:56:56Z No. of bitstreams: 1 Noelise Martins Manfio.pdf: 3087043 bytes, checksum: 4dcbf5cc15ddae2ca312bb0b69f105e0 (MD5) / Made available in DSpace on 2015-06-24T13:56:56Z (GMT). No. of bitstreams: 1 Noelise Martins Manfio.pdf: 3087043 bytes, checksum: 4dcbf5cc15ddae2ca312bb0b69f105e0 (MD5) Previous issue date: 2013-10-17 / Nenhuma / A concorrência gerada pela globalização e a busca por produtos que satisfaçam os consumidores fazem parte da indústria de alimentos. Para tanto, os projetos de desenvolvimento de produtos são fundamentais para as empresas, uma vez que em 2012 as indústrias de alimentos geraram produtos ao equivalente a 9,5% do PIB brasileiro e faturaram R$ 431,9 bilhões. O setor alimentício se tornou líder, em valor bruto, entre as indústrias de transformação do Brasil. Contudo, identifica-se significativa quantidade de projetos de desenvolvimento de produtos que falham por razões diversas: a) escopo mal definido; b) mudanças do escopo durante o projeto; c) aumento de custo do projeto; d) elevado tempo de projeto. A literatura pertinente a essa temática apresenta alguns modelos de desenvolvimento de produtos alimentícios. No entanto, não foca a definição de escopo, refletindo a informalidade dessa etapa em todo o processo. O objeto de pesquisa dessa investigação é o escopo dos projetos de desenvolvimento de produtos para a indústria alimentícia. Contrariamente à ciência tradicional, essa pesquisa não se limita à descrição, à explicação e à predição do fenômeno em tela. A pesquisa avança para a proposição de um artefato que melhor trate do objeto de pesquisa. Por essa razão, para a realização desse trabalho, foi utilizada a Design Science Research como condutora metodológica. Como resultado, se propôs um artefato, especificamente um método para a definição do escopo de projetos de desenvolvimento de produtos alimentícios. O método proposto foi desenvolvido a partir da combinação e do refinamento de alguns passos: a) da pesquisa bibliográfica; b) da experiência prática; c) da pesquisa realizada com especialistas do setor de Pesquisa e Desenvolvimento de empresas da indústria alimentícia. O método e sua relevância para o setor de alimentos foram avaliados por especialistas, confirmando que, para uma definição adequada do escopo de projeto de desenvolvimento de produtos alimentícios, é necessário um processo sistemático, flexível e de visão sistêmica, sugerindo, assim, o aumento das chances de sucesso, reduzindo custo e tempo do projeto. A contribuição desse trabalho é apresentar um método sistemático para definição do escopo de projetos de desenvolvimento de produtos alimentícios. / The competition triggered by globalization and the pursuit of products that satisfy customers belong to the food industry. For that purpose, projects for product development are vital for companies in this segment, since in 2012 alone food companies were responsible for products that corresponded to 9.5% of Brazilian GDP and earned R$ 431,9 billion. The food segment has become the leader among transformation companies in terms of gross value. However, one can identify a significant number of product development projects that fail for several reasons: a) badly outlined scope; b) scope changes along the project; c) project cost increase; d) long project time. The literature concerning this theme presents some models for the development of food products. Yet, this literature does not focus on the definition of scope, thus reflecting the informality of this stage in this process. The research object of this investigation is the scope of projects in the development of products for the food industry. Unlike traditional science, this research is not restricted to describing, explaining and predicting the phenomenon on screen. This research advances towards proposing an artifact that best deals with the research object. Therefore, in order to carry out this study a Design Science Research has been used as a methodology guideline. As a result, an artifact has been proposed, in this particular, a method to define the scope of projects for product development in the food industry. The method proposed has been designed from the combination and refinement of some steps: a) bibliographical research; b) practical experience; c) research performed among experts in the sector of Research and Development of companies of the food industry. The method and its relevance for the food sector have been assessed by specialists, thus confirming that, for a proper definition of scope in product development of food products one needs a systematic, flexible, systemic-oriented, which increases the chances of success and reduces cost and project length. This study is intended to present a systematic method to define scope in the development of products in the food industry.
538

Implementação de um sistema de qualidade para laboratório de análise sensorial baseado no sistema de boas práticas. / Quality system implementation in sensory analysis laboratory based in good practices system.

Angela de Fatima Kanesaki Correia 19 July 2005 (has links)
Esta dissertação teve como propósito a implementação do Sistema de Qualidade no laboratório de análise sensorial da indústria de alimentos, baseando-se nos princípios das Boas Práticas de Laboratório (BPL) e Boas Práticas de Fabricação (BPF), visando contemplar os aspectos analíticos e processuais. Para isso, fez-se a abordagem das normas fundamentais e dos princípios estabelecidos pelas Boas Práticas, relacionadas com a estrutura organizacional, o gerenciamento das atividades e os critérios necessários para o funcionamento do laboratório de análise sensorial, assegurando a sistemática de padronização e otimização das operações. O laboratório de análise sensorial apresenta características exclusivas que são contempladas nas atividades de manipulação dos alimentos, durante preparação das amostras e atividades analíticas realizadas pelos provadores. Em função da especificidade das atividades desenvolvidas, foi necessária a elaboração de procedimentos específicos, levando-se em consideração todos os aspectos inerentes às operações, instalações, equipamentos, análises, produtos e pessoas. Após o processo de implementação do Sistema de Qualidade, foram realizados o monitoramento e a verificação pelo critério de auditorias periódicas, previamente programadas. Os resultados do processo de implementação demonstraram a aplicabilidade do Sistema de Qualidade, na extensão das atividades do laboratório de análise sensorial, em consonância aos princípios das BPL e BPF. O processo de monitoramento e verificação possibilitou, através das atividades de auditorias, promover a estabilização e melhoria do sistema implementado. / This dissertation had like purpose the Quality System implementation in the food industry sensory analysis laboratory, using the principles of Good Laboratory Practices (GLP) and Good Manufacturing Practices (GMP), aiming to contemplate the analytical and processual aspects. For this purpose, was made an examination of basic rules and principles established by the Good Practices related to the organizational structure, the managing activities and the necessary criteria to the sensory analysis laboratory operation, assuring the systematic of the operations standardization and optimization. The sensory analysis laboratory presents exclusive characteristics that are contemplated in the food handling activities, during the samples preparation and the analytical activities carried out by the panelists. Due to the specificity of the activities developed, it was necessary the elaboration of specific procedures, taking into account all of the inherent aspects to the operations, facilities, equipments, analysis, products and persons. After the Quality System implementation process, it was carried out the monitoring and verification by the periodic audits criterion, previously programmed. The results of the implementation process showed the Quality System applicability in the range of the sensory analysis laboratory activities, in consonance to the GLP and GMP principles. The monitoring and verification process was possible, by the audits activities, to promote the stabilization and the improvement of the implemented system.
539

Slakt i takt : Klassformering vid de bondekooperativa slakterierna i Skåne 1908-1946

Hansson, Lars January 2004 (has links)
From the begiining of the 20th century producer co-operative bacon factories were established in the south of Sweden. In his thesis Lars Hansson studies how class relations were shaped and transformed within this rural industry. The producer co-operative slaughter associations consisted of a large number of members from smallholders to large scale agrarian producers. The power of the associations was concentrated in the hands of the big producers, but the manangers also had a considerable power, due to their expert knowledge of the buisness and the bacon markets in U.K. The workers of the producer co-operative slaughter houses were mostly unskilled workers, with little or no knowledge of butchering. From the 1910’s the workers unionized but their organisation was not accepted by the employers and harsh labour disputes took place during the 1920’s. From the 1930’s the farmers producer co-operative movement grew all over Sweden and they formed a political alliance with the Social democratic Party. The Swedish labour market became more peaceful as the employers and the unions began to co-operate to a greater extent. The Food Workers Union was more and more integrated in the Swedish society and thereby lost its earlier antisystemic character and were more and more transformed into a systemic movement. The slaughter house workers union had a distinct patriarchal characters from its start and its attitude towards women workers was ambivalent. During WWII, however, the attitude changed and more women were active in class practice in order to improve their situation.
540

Corporate Social Responsibility : The future of business or just a beautiful surface?

Lindgren, Sophie, Tuvhag, Amanda January 2012 (has links)
Master Thesis in Marketing,SchoolofBusinessandEconomicsat Linnaeus University, spring 2012 Authors: Sophie Lindgren and Amanda Tuvhag Title: Corporate Social Responsibility – A successful business strategy or just a trend? Purpose: First of all, this thesis wants to describe managers’ expectations regarding customers’ perception about their retail stores CSR initiatives and furthermore their implemented CSR initiatives. Secondly, to describe customer awareness and engagement towards retail stores CSR initiatives. Finally, to compare the results from retail store and customers, in purpose to identify possible gaps between these two. Research questions:RQ1: What expectations regarding customers’ perception of retail stores CSR initiatives do manager of such stores have and how do they perform CSR activities? RQ2:    How aware are customer regarding retail stores CSR initiative and what level of engagement do customer have concerning retail stores CSR activities? Method:    The empirical material is based on both a quantitative and a qualitative investigation. The quantitative investigation is the main study and contains of a customer survey whereby the collected sample consist of 150 respondents. A pilot study have been conducted in order to improve the intension of the survey. Further, the qualitative investigation contains five in-depth semi-strucutred interviews with local store managers of the selected retail stores. Conclusion: Customer thinks retail stores CSR initiatives are important, but they seldom support them. Retail store expect customers to value CSR products/action low in relation to other factors, but retail store are engaging themselves in several CSR actions. Keywords:    Corporate Social Responsibility (CSR), marketing strategy, business ethics, sustainability, reputation, food industry, retailers, gap-model, perception, customer, retail store industry, expectation, environmentally certified, ecological products, fair trade.

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