The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.

Title: Integrated marketing communication Level: C-essay at Linnaeus University for a bachelor's degree in business administration Authors: Berfin Gulec & Oscar Hjorth Language: Swedish Number of pages: 82 Supervisor: Michaela Sandell Examiner: Eric Rosell Date: SP Research question: How is integrated marketing communication (IMC) used in the companies studied? Aim: The aim of our research is to see how companies use integrated marketing communication today to then create an understanding of the IMC model. Theories: The theory consists of the IMC model which has nine different parts. The nine parts are described individually in the theory where their functions are described. Method: In the method, the writers take a stand regarding the study's approach and use a qualitative method. Results and Conclusion: The conclusion is that IMC is not suitable for all companies as certain factors are more important than others depending on whether the company's design is B2B or B2C. Degree project contribution: The contribution of this study is an increased understanding of IMC, this in combination with a new view of IMC as a complex subject where all factors do not have the same value for all companies. Suggestions for further research: Based on the results of the study, further suggestions for research are to determine the central parts of IMC and to describe the factors more accurately and to differentiate what is important depending on the type of company. This is because the writers believe that IMC must be studied more based on various factors, one to study an overall picture that does not suit all companies. Keywords: Integrated marketing communication, strategic positioning, promotion mix, market mix, IMC social media & social media marketing.

No description available.

Detta är ett examensarbete vid fakulteten Teknik och Samhälle på Malmö Högskola. Syftet med denna uppsats är att bidra med kunskap gällande hur konsumenter reagerar på ett företags kanalanpassade och icke integrerade kommunikation i olika mediekanaler.Resultatet i denna uppsats samlades in genom en webbenkät och en fokusgrupp bestående av sex respondenter.Relevant teori har sedan samlats in från litterära källor och vetenskapliga artiklar. I en diskussion har sedan teorin applicerats på resultatet.Uppsatsens slutsats visar på att integrerad varumärkeskommunikation hos ett varumärke är av vikt för att konsumenterna ska få en tydlig bild av vilket företag som ligger bakom kommunikationen oavsett kanal. Även att genom att anpassa kommunikationen efter kanal och dess målgrupp ges det möjlighet till att fånga fler potentiella konsumenter. Det ansågs också vara av vikt att målet med kommunikationen, i detta fall att konsumenterna besöker butiken, inte resulterar i besvikelse för konsumenterna. / This is an essay written at the Faculty of Technology and Society at Malmö University. The purpose of this paper is to provide knowledge regarding how the consumer react on a companies non-integrated brand communication in various media channels.The results of this study were collected through a web survey and a focus group of six respondents.Relevant theory has been collected from literary sources and scientific articles. The theory has been applied to the result through a discussion.The paper’s conclusion shows that integrated brand communication of a brand is important for consumers to get a clear picture of which company is behind the communication regardless of the channel. It also shows that by adapting the communication by a channel and its audience the company gets the opportunity to capture more potential consumers. It was also considered important that the goal with the communication, in this case that consumers visit the store, do not result in disappointment for the consumers.

El Institute 2009 de Medicina (IOM) recomendaciones de peso gestacional se adaptan a índice de masa corporal previo al embarazo de las mujeres (IMC). Las pruebas limitadas existe en métodos para la estimación pre-embarazo índice de masa corporal de las mujeres, especialmente para las mujeres que viven en países de bajos y medianos ingresos. Utilizando los datos de recogida entre las mujeres embarazadas peruanas, se comparó la concordancia entre la percepción subjetiva de IMC antes del embarazo con el IMC medido en la visita de estudio prenatal temprana.Los datos fueron de la Embarazo resultados maternos y neonatales Estudio (Promis), una cohorte de mujeres embarazadas en el Instituto Nacional Materno Perinatal (INMP) en Lima, Perú. 2605 mujeres de 18 a 49 años (media ± desviación estándar de edad gestacional = 10,9 ± 3,3 semanas) fueron incluidos en el estudio. Auto-reporte de peso antes del embarazo y la altura y el peso medido y la altura se recogieron en el primer contacto estudio prenatal. Se midió la concordancia entre el IMC medido y la percepción subjetiva de; y, el acuerdo entre los indicadores del estado nutricional obtenida utilizando el IMC medido y auto-reportados.

Submitted by CARLOS ALEXIS ALVARADO SILVA (carlosalvaradosilva@gmail.com) on 2016-09-14T17:46:58Z No. of bitstreams: 1 dissertação final CARLOS ALVARADO.pdf: 3455623 bytes, checksum: 4fe5a62f068f2bf001ce3b1fdc1681ef (MD5) / Approved for entry into archive by Felipe Augusto Arakaki (arakaki@reitoria.unesp.br) on 2016-09-14T21:51:44Z (GMT) No. of bitstreams: 1 silva_caa_me_guara.pdf: 3455623 bytes, checksum: 4fe5a62f068f2bf001ce3b1fdc1681ef (MD5) / Made available in DSpace on 2016-09-14T21:51:44Z (GMT). No. of bitstreams: 1 silva_caa_me_guara.pdf: 3455623 bytes, checksum: 4fe5a62f068f2bf001ce3b1fdc1681ef (MD5) Previous issue date: 2016-07-04 / Agencia Nacional de Petróleo (ANP) / Controlar a pressão de poços petrolíferos durante a perfuração pode ser um dos processos mais complexos e perigosos da etapa de exploração. O sistema de perfuração varia constantemente e aleatoriamente, isto principalmente, devido à mudança da profundidade de perfuração, a qual faz variar outros parâmetros do processo. Assim, a aplicação de um controle variante no tempo torna-se necessário. Este estudo propõe o projeto de um controlador Gain Scheduling (GS) no controle da pressão no fundo de poços durante a perfuração. Este controlador GS consiste na sintonia dos ganhos relacionados aos diferentes pontos operacionais, para este caso, a profundidade do poço. Primeiro, apresentam-se as teorias a serem utilizadas durante o desenvolvimento do trabalho. Segundo, obtém-se o modelo matemático do processo o qual se fundamenta na mecânica dos fluidos. Da linearização do modelo, a função de transferência resultante apresenta um elemento integrador o que faz que a dinâmica do processo seja difícil de manipular. Também se adiciona um tempo de atraso, o que torna mais complexo o controle do processo. Na terceira parte, utilizaram-se três tipos de metodologias IMC (Internal Model Control) para sintonizar os ganhos do controlador PID (Proporcional, Integral e Derivativo) para diferentes profundidades de perfuração procurando o melhor desempenho, estabilidade e robustez do sistema. Finalmente, escolhe-se a estratégia de melhor desempenho (IMC de dois graus de liberdade) para especificar e montar a tabela do controlador GS, o qual é avaliado mediante simulações de problemas que geralmente ocorrem durante a perfuração, considerados como distúrbios, que verificam a sua viabilidade. Também, os resultados do sistema controlado por GS são comparados com os resultados de um outro controlador do tipo adaptativo de modelo de referência (CAMR). Verificando também melhor desempenho o controlador GS diante do CAMR. / Controlling the pressure of oil wells during drilling can be one of the most complex and dangerous processes of exploration stage. The drilling system is constantly end randomly changing due, among other things, the drilling depth, which varies other process parameters, accordingly to apply a time variant control becomes necessary. This study proposes the design of a Gain Scheduling controller to control the pressure at the bottom of wells during drilling. The GS controller is based on the corresponding tuning gains at different operating points in this case, the depth. First, presents the theories that will be used during development work. In the second part, was obtained a mathematical model of the process which is based on fluid mechanics. In the linearization of the, the final transfer function presents an integrating element which makes the process dynamics more difficult to handle. It becomes even more complex in the presence of time delay. In the third part, three IMC controllers’ types were used to tuning the PID (Proportional, Integral and Derivative) controller gains for different depths of drilling looking for the best performance, stability and robustness. Finally, was chose the best performing strategy (IMC of two degrees of freedom) to specify and assemble the GS controller table, which is evaluated by simulations of problems that usually occur during drilling, considered as disturbances, which check its viability. Also, the results of the controlled GS system are compared with the results of another adaptive controller model of model reference (MRAC). Also verifying that the GS controller presents better performance than MRAC. / PRH48/ANP: 48610.009725/2013

Résumé : Problématique: Les comportements alimentaires à la petite enfance pourraient influencer le gain de poids. Alors que les enfants d’âge préscolaire passent beaucoup de temps dans des milieux de garde, peu d’études ne rapportent les liens entre leurs comportements alimentaires dans ces milieux et leur composition corporelle. De plus, les recherches dans ce domaine sont basées sur des données subjectives des parents. Les objectifs étaient donc de développer un outil de mesure objectif des comportements alimentaires et de l’utiliser afin d’examiner le lien entre ceux-ci en milieu de garde et la composition corporelle des enfants d’âge préscolaire. Méthodes : Cette étude transversale a été menée auprès de 309 enfants de 3 à 5 ans dans 24 milieux de garde. Le comportement alimentaire a été mesuré en effectuant l’évaluation des restes au repas du dîner. Les données de ces évaluations ont été utilisées pour développer un score représentant la réticence alimentaire et un représentant l’affinité. Des corrélations intra-classes ont été utilisées afin de déterminer la fidélité des nouvelles mesures. Des corrélations de Spearman ont été utilisées afin de comparer les nouvelles mesures aux comportements alimentaires rapportés par les parents. Des régressions linéaires multivariées ont été utilisées pour examiner la relation entre les scores de comportement alimentaire mesurées objectivement et le tour de taille et l’indice de masse corporelle (IMC) ajusté à l’âge des enfants. Résultats : La nouvelle mesure de réticence alimentaire a démontré une excellente fidélité inter-juge (ICC= 0,970 à 0,998, p<0.0001), intra-juge (ICC=0,975 à 0,998, p<0.0001) et une bonne fidélité test-retest (ICC=0,723, p<0.0001). Elle corrélait également avec une mesure subjective précédemment validée (rho= 0,534, p<0.0001). La nouvelle mesure d’affinité alimentaire n’était toutefois pas valide (rho= -0,182, p=0,2). Le score de réticence alimentaire était positivement associé à l’IMC ajusté à l’âge des enfants (bêta ajusté= 1,41, IC à 95%=0,15, 2,67), mais non avec leur tour de taille (bêta ajusté=0,60, IC à 95%= -0,86, 2,06). Conclusion : La nouvelle mesure de réticence alimentaire démontre une excellente fidélité et validité chez les enfants d’âge préscolaire en milieu de garde. Plus il y avait de la réticence alimentaire, plus l’IMC ajusté à l’âge abaisse. Les milieux de gardes pourraient donc être des milieux propices pour l’implantation d’interventions pour réduire la réticence alimentaire, et contrer l’insuffisance pondérale chez les jeunes affectés. / Abstract : Background: Eating behaviours could be associated with weight gain during early childhood. Although a majority of preschoolers spend most of their active day-time hours in daycare centres, associations between their eating behaviours at daycare and their body composition have been limitedly studied. Further, research on eating behaviours of children mainly relies on parent-reported measures. The objective of this study was to develop an objective measure of eating behaviours and to use it to assess the relationship between these behaviours and body mass index and waist circumference among preschoolers. Methods: This cross-sectional study was conducted among 309 children aged 3 to 5 in 24 daycare centres. Eating behaviours were measured through weighted digital plate waste analysis. Data from this evaluation was used to create a food reluctance score and a food affinity score. Intraclass correlations (ICC) were used to determine the reliability of the new measure. Spearman correlations were used to compare the new measures with parental report of eating behaviours. Multivariate linear regressions were used to examine the relationship between objectively measured food behaviours and children’s waist circumference and age-adjusted body mass index (BMI). Results: The new measure of food reluctance demonstrated excellent inter-rater reliability (ICC= 0.970 to 0.998, p<0.0001), intra-rater reliability (ICC=0.975 to 0.998, p<0.0001), and good test-retest reliability (ICC=0.723, p<0.0001). It also provided evidence of concurrent validity through correlation with a validated subjective measure (rho= 0.534, p<0.0001). The new measure of food affinity was however not valid (rho= -0.182, p=0.2). The food reluctance score was positively associated with children’s age-adjusted BMI (adjusted bêta; 95% CI= 1.41, 0.15, 2.67), but not with their waist circumference (0.60; -0.86, 2.06). Conclusion: The objective measure of food reluctance demonstrated evidence of reliability and validity. Greater demonstration of food reluctance at the daycare center was associated with a lower BMI. This suggests that daycare centers could represent promising settings for integrating strategies to counter food reluctance and counter inadequate weight gain among affected preschoolers.

IMPORTÂNCIA: Mudanças significativas na composição corporal ocorrem com o envelhecimento, havendo aumento progressivo da massa gorda e redução da massa magra. Este quadro está associado à perda de força e mobilidade, ao aumento da morbidade e mortalidade. Nos indivíduos diabéticos tipo 2, esta condição é agravada pelas alterações metabólicas impostas pela doença. OBJETIVO: Comparar as medidas da composição corporal de idosas diabéticas tipo 2 pelo método antropométrico e raio-x de dupla varredura (DEXA), e correlacioná-las à força de preensão da mão. MÉTODOS: Cinqüenta e três voluntárias de 60 a 70 anos, com índice de massa corporal (IMC, kg/m2) de 19 a 44, do Ambulatório de Diabetes do Hospital das Clínicas da Faculdade de Medicina de Ribeirão Preto da Universidade de São Paulo, foram avaliadas por: medidas antropométricas, raio-x de dupla varredura e força de preensão da mão. RESULTADOS: a) composição corporal antropometria x DEXA: não houve diferença estatística entre os métodos para as médias do peso, massa corporal magra, massa corporal gorda, porcentagem de gordura total e porcentagem de gordura do braço (P > 0,05). O peso, a massa corporal magra, a massa corporal gorda e o percentual de gordura total foram significativamente correlacionados pelos dois métodos. b) índices corporais x DEXA: o IMC, a circunferência do abdômen, a circunferência muscular do braço, a porcentagem de gordura do braço, a área muscular do braço, a área de gordura do braço, foram significativamente correlacionados, com os respectivos componentes do DEXA (P < 0,05); o índice abdômen/quadril não foi correlacionado ao DEXA. c) comparação entre diversos índices antropométricos: foram significativamente correlacionados (P < 0,05), o IMC e a circunferência do abdômen com a porcentagem de gordura total da antropometria; a circunferência muscular do braço com a massa corporal magra da antropometria. Não foram correlacionados o IAQ com o IMC e com a porcentagem de gordura total da antropometria. d) coeficiente de variação para medidas corporais do DEXA: variou de 0,3% a 9,6% entre os diferentes componentes corporais. e) teste de preensão de mão x variáveis associadas à massa muscular: foi correlacionado a variáveis antropométricas (P < 0,05), e não ao DEXA. CONCLUSÃO: Os dois métodos foram equivalentes para avaliação da composição corporal, sugerindo que a antropometria pode produzir um bom resultado de avaliação nestas idosas diabéticas. A força de preensão da mão teve correlação com a antropometria, mas não com as variáveis do DEXA. Portanto, estas medidas podem contribuir na avaliação do estado nutricional e de saúde em idosas diabéticas tipo 2 e ainda, acompanhar de maneira fácil e barata, a evolução de um tratamento. / IMPORTANCE: A significant change in corporal composition occurs with aging, with increase of fat mass and reduction lean mass. This situation is associated with loss of strength and mobility, and increase of morbidity and mortality. In diabetic type 2 individuals, this condition is aggravated by the metabolic alterations due to the illness. OBJECTIVE: To compare the measures of body composition of elderly women with diabetes type 2 through anthropometry and dual-energy x-ray absorptiometry (DEXA), and correlate findings to handgrip strength. METHODS: Fifty-three volunteers with age ranging from 60 to 70 years old, body mass index (BMI, kg/m2) 19 to 44 selected from the Diabetes Ambulatory of the Clinical Hospital of the School of Medicine of Ribeirão Preto, University of São paulo, were evaluated by: anthropometry, DEXA and handgrip strength. RESULTS: a) anthropometry x DEXA in body composition analyses: there were no statistical differences between the average of the weight, lean body mass, fat body mass, percentage of body fatness and percentage of fatness of the arm (P > 0,05). The weight, lean body mass, body fat mass and percentage of body fatness were significantly correlated. b) body indices x DEXA: BMI, abdomen circumference, muscle arm circumference, percentage of fatness of the arm, muscular area of the arm and area of fatness of the arm were significantly correlated with the respective components of the DEXA (P < 0,05); the waist/hip ratio (WHR) was not correlated with DEXA (P < 0,05): c) comparison between athropometric indices: the following variables were significantly correlated (P < 0,05): BMI and circumference of the abdomen with the percentage of body fatness of the anthropometry; muscular circumference of the arm with the lean body mass of the anthropometry. The WHR was not correlated with the IMC and with the percentage of body fatness of the anthropometry. d) coefficient of variation for corporal measures of the DEXA: varied from 0,3% to 9,6%. Handgrip strength was correlated to anthropometrics variables (P <0,05), but not with DEXA. CONCLUSIONS: The two approaches were equivalent for the assessment of body composition, suggesting that anthropometry can produce a good result in the evaluation of this population. The handgrip strength was correlated with anthropometry, but not with the variables of DEXA. Therefore, these measures can contribute to the assessment of the nutritional status in elderly diabetic type 2.

Made available in DSpace on 2014-12-17T14:16:27Z (GMT). No. of bitstreams: 1 SamaraFLG_DISSERT_Parcial.pdf: 514844 bytes, checksum: d16ddfb7e1a5d90206d072660fcd0689 (MD5) Previous issue date: 2009-08-31 / Overweight and obesity are defined as abnormal or excessive fat accumulation that may impair health. Obesity significantly increases the risk of developing numerous medical conditions, besides is associated with shortened life span. The objective of this study was to evaluate the anthropometric measurements and lipid profile in adult overweight and obese subjects residents in the state of Rio Grande do Norte. The methodology was the analysis of certain biochemical parameters in serum of individuals and a physical evaluation that consisted of measurements of blood pressure and anthropometric data. In addition, the volunteers of the research answered a questionnaire about personal, social and clinical data. 1741 samples were collected, of which 432 (24,8%) were obese. Of these, 280 were selected to participate in the study, including 118 (42,1%) men and 162 (57,9%) women. Of the remaining 1309 individuals, 731 (55,8%) were overweight. Among them, 179 (24.5%) were analyzed in this study, with 56,4% female. Of the remaining 578 normal individuals, 143 were selected as controls in the research. Amid the obese, overweight and eutrophic, there were respectively 10% vs 5% vs 5,6% of diabetics, 92,1% vs 85,5% vs 68,7% of dyslipidemics and 38,6% vs 22,3% vs 15,6% of hypertensive patients. The degree of obesity presented by the participants was varied, with the majority (72,8%) fall into grade I obese, 22,9% (64) in grade II and only 4,3% (12) in grade III. Mean anthropometric participants showed statistically significant differences between groups eutrophic, overweight and obese on the BMI, WC, WHR and %BF and between sexes in CC, WHR and %BF. As the mean serum biochemical parameters to evaluate the lipid profile showed significant differences between groups eutrophic, overweight and obese, unless the exception of HDL among overweight and obese. The significance level was 5% (p <0.05) / O sobrepeso e a obesidade s?o definidos como o ac?mulo de gordura anormal ou excessivo que possa causar danos ? sa?de, aumentando expressivamente o risco de desenvolvimento de numerosas patologias, al?m de estarem associados ? diminui??o da expectativa de vida. O objetivo do presente trabalho ? avaliar as medidas antropom?tricas e o perfil lip?dico de indiv?duos adultos obesos e com sobrepeso residentes no Estado do RN. A metodologia adotada foi a an?lise de par?metros bioqu?micos determinados no soro dos volunt?rios e uma avalia??o f?sica que constou de medi??es de press?o arterial e dados antropom?tricos. Os volunt?rios da pesquisa ainda responderam a um question?rio sobre dados pessoais, sociais e cl?nicos. Foram coletadas 1741 amostras, das quais 432 (24,8%) eram de obesos. Destes, 280 foram selecionados para participar da pesquisa, entre eles 118 (42,1%) homens e 162 mulheres (57,9%). Dos 1309 volunt?rios restantes, 731 (55,8%) apresentaram sobrepeso. Dentre eles, 179 (24,5%) foram analisados nesta pesquisa sendo 56,4% do g?nero feminino. Dos 578 volunt?rios eutr?ficos remanescentes, 143 foram selecionados como controle da pesquisa. Em meio aos obesos, sobrepesos e eutr?ficos, havia, respectivamente, 10% vs 5% vs 5,6% de diab?ticos, 92,1% vs 85,5% vs 68,7% de dislipid?micos e 38,6% vs 22,3% vs 15,6% de hipertensos. O grau de obesidade apresentado pelos volunt?rios foi variado, com a maioria (72,8%; n = 204) se encaixando em obesos grau I, 22,9% (64) em grau II e apenas 4,3% (12) em grau III. As m?dias antropom?tricas dos volunt?rios indicaram diferen?as estatisticamente significantes entre os grupos eutr?fico, sobrepeso e obeso quanto ao IMC, CC, RCQ e %GC, e entre os g?neros quanto a CC, RCQ e %GC. Assim como as m?dias dos par?metros bioqu?micos s?ricos que avaliam o perfil lip?dico indicaram diferen?as significativas entre os grupos eutr?fico, sobrepeso e obeso, salvo exce??o do HDL entre os sobrepesos e obesos. O n?vel de signific?ncia adotado foi de 5% (p < 0,05)

IMPORTÂNCIA: Mudanças significativas na composição corporal ocorrem com o envelhecimento, havendo aumento progressivo da massa gorda e redução da massa magra. Este quadro está associado à perda de força e mobilidade, ao aumento da morbidade e mortalidade. Nos indivíduos diabéticos tipo 2, esta condição é agravada pelas alterações metabólicas impostas pela doença. OBJETIVO: Comparar as medidas da composição corporal de idosas diabéticas tipo 2 pelo método antropométrico e raio-x de dupla varredura (DEXA), e correlacioná-las à força de preensão da mão. MÉTODOS: Cinqüenta e três voluntárias de 60 a 70 anos, com índice de massa corporal (IMC, kg/m2) de 19 a 44, do Ambulatório de Diabetes do Hospital das Clínicas da Faculdade de Medicina de Ribeirão Preto da Universidade de São Paulo, foram avaliadas por: medidas antropométricas, raio-x de dupla varredura e força de preensão da mão. RESULTADOS: a) composição corporal antropometria x DEXA: não houve diferença estatística entre os métodos para as médias do peso, massa corporal magra, massa corporal gorda, porcentagem de gordura total e porcentagem de gordura do braço (P > 0,05). O peso, a massa corporal magra, a massa corporal gorda e o percentual de gordura total foram significativamente correlacionados pelos dois métodos. b) índices corporais x DEXA: o IMC, a circunferência do abdômen, a circunferência muscular do braço, a porcentagem de gordura do braço, a área muscular do braço, a área de gordura do braço, foram significativamente correlacionados, com os respectivos componentes do DEXA (P < 0,05); o índice abdômen/quadril não foi correlacionado ao DEXA. c) comparação entre diversos índices antropométricos: foram significativamente correlacionados (P < 0,05), o IMC e a circunferência do abdômen com a porcentagem de gordura total da antropometria; a circunferência muscular do braço com a massa corporal magra da antropometria. Não foram correlacionados o IAQ com o IMC e com a porcentagem de gordura total da antropometria. d) coeficiente de variação para medidas corporais do DEXA: variou de 0,3% a 9,6% entre os diferentes componentes corporais. e) teste de preensão de mão x variáveis associadas à massa muscular: foi correlacionado a variáveis antropométricas (P < 0,05), e não ao DEXA. CONCLUSÃO: Os dois métodos foram equivalentes para avaliação da composição corporal, sugerindo que a antropometria pode produzir um bom resultado de avaliação nestas idosas diabéticas. A força de preensão da mão teve correlação com a antropometria, mas não com as variáveis do DEXA. Portanto, estas medidas podem contribuir na avaliação do estado nutricional e de saúde em idosas diabéticas tipo 2 e ainda, acompanhar de maneira fácil e barata, a evolução de um tratamento. / IMPORTANCE: A significant change in corporal composition occurs with aging, with increase of fat mass and reduction lean mass. This situation is associated with loss of strength and mobility, and increase of morbidity and mortality. In diabetic type 2 individuals, this condition is aggravated by the metabolic alterations due to the illness. OBJECTIVE: To compare the measures of body composition of elderly women with diabetes type 2 through anthropometry and dual-energy x-ray absorptiometry (DEXA), and correlate findings to handgrip strength. METHODS: Fifty-three volunteers with age ranging from 60 to 70 years old, body mass index (BMI, kg/m2) 19 to 44 selected from the Diabetes Ambulatory of the Clinical Hospital of the School of Medicine of Ribeirão Preto, University of São paulo, were evaluated by: anthropometry, DEXA and handgrip strength. RESULTS: a) anthropometry x DEXA in body composition analyses: there were no statistical differences between the average of the weight, lean body mass, fat body mass, percentage of body fatness and percentage of fatness of the arm (P > 0,05). The weight, lean body mass, body fat mass and percentage of body fatness were significantly correlated. b) body indices x DEXA: BMI, abdomen circumference, muscle arm circumference, percentage of fatness of the arm, muscular area of the arm and area of fatness of the arm were significantly correlated with the respective components of the DEXA (P < 0,05); the waist/hip ratio (WHR) was not correlated with DEXA (P < 0,05): c) comparison between athropometric indices: the following variables were significantly correlated (P < 0,05): BMI and circumference of the abdomen with the percentage of body fatness of the anthropometry; muscular circumference of the arm with the lean body mass of the anthropometry. The WHR was not correlated with the IMC and with the percentage of body fatness of the anthropometry. d) coefficient of variation for corporal measures of the DEXA: varied from 0,3% to 9,6%. Handgrip strength was correlated to anthropometrics variables (P <0,05), but not with DEXA. CONCLUSIONS: The two approaches were equivalent for the assessment of body composition, suggesting that anthropometry can produce a good result in the evaluation of this population. The handgrip strength was correlated with anthropometry, but not with the variables of DEXA. Therefore, these measures can contribute to the assessment of the nutritional status in elderly diabetic type 2.