<p>Language diversity continues to create a language barrier to international tourism. Tourists from non-English speaking countries face a language barrier in South Africa and this affects their experiences in the country. Measuring and understanding something of this challenge is the purpose of this study. The focus is on how the tourism industry in Cape Town uses languages to sell and promote the city internationally. The study investigates procedures, strategies, and policies adopted by the tourism industry in Cape Town to cater for tourists from across the world. In addition, the study also investigates how tourists from non-English speaking countries adapt linguistically to cope with their stay in Cape Town. The study targeted both tourism organisations and international tourists who use tourist facilities in most popular tourist areas in Cape Town. Both primary and secondary data were collected. Convenience sampling was used to select both tourism service providers and tourists. To enhance validity, reliability, and accuracy, various tools have been deployed to collect the data. Primary data were collected from both tourism service providers and international tourists using questionnaires, interviews, photographs and observations. Secondary data collection involved observations of public signage as well as analysis of electronic and printed promotional materials such as brochures, guidebooks, menus, newspapers and websites. Collected data were captured in spread sheets to enable descriptive analysis of tourists&rsquo / languages and of language use in tourism organisations in different of forms of niche tourism in Cape Town. Survey results reveal that a little more than half of all surveyed tourism organisations in Cape Town sell and promote their products using only South African languages including English whilst a minority sell and promote their products using English coupled with foreign languages. The majority of multilingual staff in those surveyed tourism organisations who have adopted multilingualism are working part-time or employed temporarily. In addition, results also indicate that English dominates other languages in public signs and printed and electronic promotional publications used by surveyed tourism organisations in Cape Town. Foreign languages are used most in tour operations and travel agencies sector whilst South African languages dominate in accommodation and restaurants sectors. On the other hand the research shows that a big proportion of foreign tourists in Cape Town were able to speak English and other foreign languages. The research shows that the majority of tourists from non-English speaking countries are more interested in learning foreign languages compared with their counterparts from English speaking countries. Only less than a quarter of all surveyed tourists from non-English speaking countries in Cape Town are monolingual in their home languages. These tourists struggle to communicate with service providers in Cape Town. Translators and gestures were used by non-English speaking tourists as a way of breaking down communication barriers in Cape Town. Contrarily, a big proportion (two thirds) of all surveyed tourists from English speaking countries in Cape Town does speak only English. Foreign tourists in Cape Town speak tourism service providers&rsquo / language rather than tourism service providers speaking tourists&rsquo / languages. The majority of tourism service providers in Cape Town are reluctant to learn foreign languages and to employ multilingual staff. This means that most tourism organisations sell and market their product in English only. Other South African languages such as Afrikaans and Xhosa are used frequently in informal communication in the tourism industry in Cape Town. Seemingly, Afrikaans dominates Xhosa in all forms of tourism except in township tourism where the majority of service providers are Xhosa-speakers. To market and promote Cape Town internationally, the tourism industry in Cape Town should employ multilingual staff who can communicate in tourists&rsquo / native languages. Multilingualism should be practised in all tourism sectors rather than in one or few sectors because all tourism sectors compliment each other in meeting customer&rsquo / s satisfaction. Failure in one tourism sector may affect other tourism sectors&rsquo / performance.</p>

<p>The diversity embodying South Africa has emphasized the importance and influence of language in education and thus the additive bilingual programme is being implemented in the Eastern Cape by the ABLE project in order to realize the South African Language in education policy (LEiP). In accordance with this, the Woodcock Munoz Language Survey (which specializes in measuring cognitive academic language proficiency) was chosen as one of the instruments to evaluate the language outcomes of the programme and was adapted into South African English and isiXhosa. The current study was a subset of the ABLE project, and was located within the bigger project dealing with the translation of the WMLS into isiXhosa and the successive research on the equivalence of the two language versions. This study evaluated the structural equivalence of the English and isiXhosa versions of the WMLS on matched sample groups (n= 150 in each language group). Thus secondary data analysis (SDA) was conducted by analyzing the data in SPSS as well as CEFA (Comprehensive Exploratory Factor Analysis). The original data set was purposively sampled according to set selection criteria and consists of English and isiXhosa first language learners. The study sought to confirm previous research by cross-validating the results of structural equivalence on two subscales, namely the Verbal Analogies (VA) and Letter-Word Identification (LWI) subscale. The research design reflects psychometric test theory and is therefore located in a bias and equivalence theoretical framework. The results of the exploratory factor analysis found that one can only accept structural equivalence in the first factor identified in the VA subscale, while structural equivalence was found in the factor for the LWI subscale. The use of scatter-plots to validate the results of the exploratory factor analysis indicated that one can tentatively accept these results. The study thus contributed to the literature on the translation of the WMLS, and the adaptation of language tests into the indigenous languages of South Africa,as well as additive bilingual programmes.</p>

<p>Language diversity continues to create a language barrier to international tourism. Tourists from non-English speaking countries face a language barrier in South Africa and this affects their experiences in the country. Measuring and understanding something of this challenge is the purpose of this study. The focus is on how the tourism industry in Cape Town uses languages to&nbsp / sell and promote the city internationally. The study investigates procedures, strategies, and policies adopted by the tourism industry in Cape Town to cater for tourists from across the world. In addition, the study also investigates how tourists from non-English speaking countries adapt linguistically to cope with their stay in Cape Town. The study targeted both tourism organisations&nbsp / and international tourists who use tourist facilities in most popular tourist areas in Cape Town. Both primary and secondary data were collected. Convenience sampling was used to select&nbsp / both tourism service providers and tourists. To enhance validity, reliability, and accuracy, various tools have been deployed to collect the data. Primary data were collected from both tourism service providers and international tourists using questionnaires, interviews, photographs and observations. Secondary data collection involved observations of public signage as well as&nbsp / analysis of electronic and printed promotional materials such as brochures, guidebooks, menus, newspapers and websites. Collected data were captured in spread sheets to enable&nbsp / descriptive analysis of tourists&rsquo / languages and of language use in tourism organisations in different of forms of niche tourism in Cape Town. Survey results reveal that a little more than half of&nbsp / all surveyed tourism organisations in Cape Town sell and promote their products using only South African languages including English whilst a minority sell and promote their products using&nbsp / English coupled with foreign languages. The majority of multilingual staff in those surveyed tourism organisations who have adopted multilingualism are working part-time or employed&nbsp / temporarily. In addition, results also indicate that English dominates other languages in public signs and printed and electronic promotional publications used by surveyed tourism organisations in Cape Town. Foreign languages are used most in tour operations and travel agencies sector whilst South African languages dominate in accommodation and restaurants&nbsp / sectors. On the other hand the research shows that a big proportion of foreign tourists in Cape Town were able to speak English and other foreign languages. The research shows that the&nbsp / majority of tourists from non-English speaking countries are more interested in learning foreign languages compared with their counterparts from English speaking countries. Only less than a&nbsp / quarter of all surveyed tourists from non-English speaking countries in Cape Town are monolingual in their home languages. These tourists&nbsp / struggle to communicate with service providers in Cape Town. Translators and gestures were used by non-English speaking tourists as a way of breaking down communication barriers in Cape Town. Contrarily, a big proportion (two thirds) of&nbsp / all surveyed tourists from English speaking countries in Cape Town does speak only English. Foreign tourists in Cape Town speak tourism service providers&rsquo / language rather than tourism&nbsp / service providers speaking tourists&rsquo / languages. The majority of tourism service providers in Cape Town are reluctant to learn foreign languages and to employ multilingual staff. This means&nbsp / that most tourism organisations sell and market their product in English only. Other South African languages such as Afrikaans and Xhosa are used frequently in informal communication in the&nbsp / ourism industry in Cape Town. Seemingly, Afrikaans dominates Xhosa in all forms of tourism except in township tourism where the majority of service providers are Xhosa-speakers. To market and promote Cape Town internationally, the tourism industry in Cape Town should employ multilingual staff who can communicate in tourists&rsquo / native languages. Multilingualism should&nbsp / be practised in all tourism sectors rather than in one or few sectors because all tourism sectors compliment each other in meeting customer&rsquo / s satisfaction. Failure in one tourism sector may&nbsp / affect other tourism sectors&rsquo / performance.</p>

The diversity embodying South Africa has emphasized the importance and influence of language in education and thus the additive bilingual programme is being implemented in the Eastern Cape by the ABLE project in order to realize the South African Language in education policy (LEiP).In accordance with this, the Woodcock Munoz Language Survey (which specializes in measuring cognitive academic language proficiency) was chosen as one of the instruments to evaluate the language outcomes of the programme and was adapted into South African English and isiXhosa.The current study was a subset of the ABLE project, and was located within the bigger project dealing with the translation of the WMLS into isiXhosa and the successive research on the equivalence of the two language versions. This study evaluated the structural equivalence of the English and isiXhosa versions of the WMLS on matched sample groups (n= 150 in each language group). Thus secondary data analysis (SDA) was conducted by analyzing the data in SPSS as well as CEFA (Comprehensive Exploratory Factor Analysis). The original data set was purposively sampled according to set selection criteria and consists of English and isiXhosa first language learners. The study sought to confirm previous research by cross-validating the results of structural equivalence on two subscales, namely the Verbal Analogies (VA) and Letter-Word Identification (LWI) subscale. The research design reflects psychometric test theory and is therefore located in a bias and equivalence theoretical framework. The results of the exploratory factor analysis found that one can only accept structural equivalence in the first factor identified in the VA subscale, while structural equivalence was found in the factor for the LWI subscale.The use of scatter-plots to validate the results of the exploratory factor analysis indicated that one can tentatively accept these results. The study thus contributed to the literature on the translation of the WMLS, and the adaptation of language tests into the indigenous languages of South Africa,as well as additive bilingual programmes. / Magister Artium (Psychology) - MA(Psych)

This thesis presents English-medium instruction (EMI) in the Swedish context, focusing on perspectives and practices in two schools. The research question is as follows: How and why is EMI offered, chosen, and practiced in the Swedish upper secondary school today? The aim is to explore the status of the educational option, the reasons for offering EMI to stakeholders, the stakeholders’ beliefs about and goals of EMI, and the implementation of EMI in the classroom. A survey of all upper secondary schools in Sweden was conducted to ascertain the spread of content teaching through a foreign language. The educational context was studied from an ecological perspective using methods based in linguistic ethnography. Language alternation, academic language, and language hierarchy were all considered. Interviews were analysed for content; and classroom language use was analysed for language choice and function. The concepts of affordance and scaffolding together with translanguaging were key. The de facto policies of the micro contexts of the schools were examined in light of the declared national policy of the macro context of Sweden. The results indicate that the option in Swedish schools has not increased, and also tends to only be EMI—not Content and Language Integrated Learning (CLIL) or instruction through other languages. EMI is offered for prestige, an international profile, marketing potential and personal interest. EMI students are academically motivated and confident, and see the option as “fun”. 100% EMI in the lessons is not the goal or the practice. Translanguaging is abundant, but how language alternation is perceived as an affordance or not differs in the two schools. One focuses on how the languages are used while the other focuses on how much each language is used. In conclusion, the analysis suggests that a development of definitions and practices of EMI in Sweden is needed, especially in relation to language policy and language hierarchy.

近年來，隨著高等教育國際化的浪潮，全台各大學無不致力於外籍學生的招收，近年來來台交換學生人數之急遽增加即為一例。而除了專業課程外，華語學習亦為交換生在台生活重要之一環，可幫助其解決生活上之語言困難，亦可使其藉由語言之學習了解中華文化。品質優良且針對性高的華語課程，為吸引交換學生來台之誘因之一，可見華語課程之設計與提供與交換學生之招收息息相關。 基於以上背景，筆者在此研究中藉由問卷調查、訪談及課堂觀察等三種方式蒐集資料，並以某公立大學為對象，將其於99學年度春季期入學且選修華語課程之交換學生進行個案探討，檢視目前交換學生華語學習之情形，目的在於（一）了解交換學生之背景與學習特性，並檢視各項可能影響其華語學習之因素。（二）深入瞭解目前交換生對於華語課程之意見，包括對於教師、教材、教學法及上課內容等。（三）了解行政人員對於交換生華語課程之規劃情形與華語教師在教學中所遇到的困難。（四）藉由以上幾點，分析該校目前華語課程之優缺點，並且提出對未來華語課程之改進建議。 筆者將上述所蒐集之資料進行分析及探討，發現交換生確有與其他類型之外籍學生不同之華語學習特性—其多屬短期且初級之華語學習者，且華語學習多半並非來台交換之主要目的。然而，因目前提供之華語課程設計普遍無法配合交換生之學習需求、交換生本身華語學習之特殊性未被重視及提出討論，以及學校目前缺乏完善的華語課程配套措施等若干原因，導致學生學習動機低落、教師教學困難及學校資源浪費等結果，此現象值得注意。 最後，筆者針對上述之發現，分別對於該校國合處、華語中心及華語教師三方面提供未來可能之改進建議。關於國合處，筆者建議：（一）釐清華語課程之責任歸屬（二）將「華語」及「文化」課程結合（三）華語獎學金配套措施之改善（四）加強學生課外華語接觸機會；關於華語中心，筆者建議：（一）加強對交換生之課程規劃及教材設計（二）設置專任或常任之特別班教師（三）注意特別班程度不齊的問題（四）設立特別班課程評鑑機制；關於華語教師，筆者建議：（一）捨棄以課本為核心的教學（二）聽說為主、讀寫為輔的上課方式（三）實用取向的上課內容（四）上課要求的提高（五）教師間教材的分享與合作（六）善用任務教學法、結合活動教學。本研究之分析與建議，可在目前來台交換生總數急速成長的情形下，提供各大學交換生華語課程改進之參考。

Présenté à l'origine comme thèse (de maîtrise de l'auteur--Université de Montréal), 1989. / Titre de l'écran-titre (visionné le 10 octobre 2008). In Canadian electronic library (RCDR / ICN). Description based on print version record. Comprend des réf. bibliogr.: v. 1, p. 234-246.

This thesis presents English-medium instruction (EMI) in the Swedish context, focusing on perspectives and practices in two schools. The research question is as follows: How and why is EMI offered, chosen, and practiced in the Swedish upper secondary school today? The aim is to explore the status of the educational option, the reasons for offering EMI to stakeholders, the stakeholders’ beliefs about and goals of EMI, and the implementation of EMI in the classroom. A survey of all upper secondary schools in Sweden was conducted to ascertain the spread of content teaching through a foreign language. The educational context was studied from an ecological perspective using methods based in linguistic ethnography. Language alternation, academic language, and language hierarchy were all considered. Interviews were analysed for content; and classroom language use was analysed for language choice and function. The concepts of affordance and scaffolding together with translanguaging were key. The de facto policies of the micro contexts of the schools were examined in light of the declared national policy of the macro context of Sweden. The results indicate that the option in Swedish schools has not increased, and also tends to only be EMI—not Content and Language Integrated Learning (CLIL) or instruction through other languages. EMI is offered for prestige, an international profile, marketing potential and personal interest. EMI students are academically motivated and confident, and see the option as “fun”. 100% EMI in the lessons is not the goal or the practice. Translanguaging is abundant, but how language alternation is perceived as an affordance or not differs in the two schools. One focuses on how the languages are used while the other focuses on how much each language is used. In conclusion, the analysis suggests that a development of definitions and practices of EMI in Sweden is needed, especially in relation to language policy and language hierarchy.

Made available in DSpace on 2015-05-14T12:43:12Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 16861282 bytes, checksum: 9cbf011404629041662194da37ec6621 (MD5) Previous issue date: 2013-07-31 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research aimed to examine the model of school education and the main factors that hinder the implementation of the National Language Policy in the Potiguara school from Monte Mor community, located in the town of Rio Tinto (PB), and in the Yanomami school from Maturacá region, located in the town of São Gabriel da Cachoeira (AM). We list the following specific objectives: identify the sociolinguistic situation of the Potiguara community from Monte Mor and the Yanomami community from Maturacá region; analyze the model of school education developed in the communities; analyze the teaching and learning of writing and orality of the indigenous languages of the communities surveyed, in order to describe how to process the Intercultural Bilingual Education and discuss the National Language Policy from the forms of language planning performed on each indigenous community. In general, this research is based in two theoretical axes: those that deal with the concepts of literacy and language as interaction: Bakhtin (2000), Marcuschi (2001), Smith (2006); Schneuwly and Dolz (2004) and those that deal with language policy and indigenous education: Butler and Hakuta (2006), Edwards (2006), Hamers and Blanc (1989), Mackey (2000), Saer (1922), Maher (2007), Barros (1994), Cavalcante (1999), D'Angelis (2005), Monte (1994), National Curriculum for Indigenous Schools (1998). The research, characterized as an ethnographic and qualitative-interpretive one, led us to the following results: the Yanomami Language among the Yanomami from Maturacá region is L1 and the Portuguese language is L2, being bilingual the group between 17 and 55 years of age; the children and the elderly, in their turn, are monolingual in the indigenous language. The Yanomami and Potiguara, for different reasons, adopt the National Language Policy which predict, among other things, the bilingual and intercultural education, however, in practice, the national model of school education is still in force completely among the Yanomami and partially among Potiguara. Some aspects that hinder the development of the National Language Policy among the Yanomami were recorded, as follows: lack of knowledge of the sociolinguistic reality of the community or not take it into account during the preparation of projects for teaching languages; overvaluation of the teaching and learning of writing, in Portuguese and in Yanomami languages; literacy in unwritten community; incompatibility between the teaching of oral and written in Portuguese language; the teaching and writing being made initially in Portuguese; lack of written material in the Yanomami language. In the Potiguara Community, beyond the factors that hinder the development of the National Language Policy, there are the following ones: the choosing of a dead language to be taught in the Potiguara community and the deployment of Tupi language motivated by political issues linked to the issue of indigenous identity and not for sociocommunicative reasons, revealing the lack of a Language Planning for the implementation of the language. In summary, both the model of Bilingual and Intercultural Education as the National Language Policy developed in these communities deserve to be adjusted in order to build an indigenous education more consistent with each linguistic reality. / Esta pesquisa teve como objetivo geral analisar o modelo de educação escolar e os principais fatores que dificultam a implementação da Política Linguística nacional na escola Potiguara da comunidade Monte Mor, localizada no município de Rio Tinto (PB), e na escola Yanomami da região de Maturacá, localizada no município de São Gabriel da Cachoeira (AM). Elencamos os seguintes objetivos específicos: identificar a situação sociolinguística da comunidade Potiguara, de Monte Mor, e Yanomami, da região de Maturacá; analisar o modelo de educação escolar desenvolvido nas comunidades; analisar o ensino-aprendizagem da escrita e da oralidade das línguas indígenas das comunidades pesquisadas, a fim de descrever como se processa o Ensino Bilíngue Intercultural e discutir a Política Linguística nacional a partir das formas de planejamento linguístico executadas em cada comunidade indígena. Em linhas gerais, respaldamo-nos em dois eixos teóricos: os que tratam das concepções de letramento e de linguagem como interação: Bakhtin (2000), Marcuschi (2001); Soares (2006); Schneuwly e Dolz (2004) e os que tratam de políticas linguísticas e educação escolar indígena: Butler e Hakuta (2006), Edwards (2006), Hamers e Blanc (1989), Mackey (2000), Saer (1922); Maher (2007); Barros (1994), Cavalcante (1999), D Angelis (2005), Monte (1994), Referencial Curricular Nacional para as Escolas Indígenas (1998). A pesquisa, de caráter etnográfico e qualitativo-interpretativista, nos conduziu aos seguintes resultados: a Língua Yanomami entre os Yanomami da região de Maturacá é L1 e o português é L2, sendo bilíngue o grupo entre 17 e 55 anos; as crianças e idosos são monolíngues em língua indígena. Os Yanomami e Potiguara, por motivos distintos, adotam a Política Linguística nacional que prevê, entre outras coisas, o ensino bilíngue e intercultural, no entanto, na prática, o modelo nacional de educação escolar ainda vigora totalmente entre os Yanomami e parcialmente entre os Potiguara.Foram registrados alguns aspectos que dificultam o desenvolvimento da Política Linguística nacional entre os Yanomami: desconhecimento,por parte do Governo,da realidade sociolinguística da comunidade ou não levá-la em consideração durante a elaboração de projetos voltados para o ensino de línguas;supervalorização do ensino-aprendizagem da escrita: em Língua Portuguesa e em Língua Yanomami;letramento em comunidade ágrafa; descompasso entre o ensino da oralidade e da escrita da língua portuguesa; alfabetização sendo feita primeiramente em Língua Portuguesa;falta de material escrito em Língua Yanomami. Na comunidade Potiguara, dentre os fatores que dificultam o desenvolvimento da Política Linguística nacional destacam-se: escolha de uma língua morta para ser ensinada na comunidade Potiguara; a implantação da Língua Tupi motivada por questões políticas ligadas à questão da identidade indígena e não por razões sociocomunicativas, revelando a falta de um Planejamento Linguístico para a implantação da língua. Em síntese, tanto o modelo de educação Bilíngue e Intercultural quanto a Política Linguística nacional desenvolvidos nessas comunidades merecem ser reajustados no sentido de se construir uma educação escolar indígena mais condizente com cada realidade linguística.

Inom Norden finns ett samarbete och en politisk satsning på att förstärka grannspråksundervisningen i skolan, vilket framgår i avtal som exempelvis deklarationen om nordisk språkpolitik. Men hur ser arbetet med att stärka grannspråksundervisningen ut? Denna studie syftar till att undersöka förhållandet mellan deklarationen om nordisk språkpolitik och de skandinaviska skolornas styrdokument. Stämmer målen och kraven i styrdokumenten överens med målen som finns i deklarationen? För att undersöka detta genomfördes analyser av dokumenten samt kvalitativa intervjuer med tre sakkunniga personer från de tre skandinaviska länderna; Anna Hannesdóttir, Heidi Lønne Grønseth och Lis Madsen. Resultat från textanalyser och intervjuer visar att det finns en förhållandevis stor diskrepans mellan styrdokumenten och deklarationen men också att det skiljer sig länderna emellan. De danska styrdokumenten förhåller sig närmast till innehållet i deklarationen av nordisk språkpolitik. Det land vars styrdokument förhåller sig längst ifrån deklarationen är Sverige. / Within the Nordic countries, there is a cooperation and a political investment in strengthening the teaching of neighbouring languages in school. This is shown by agreements such as the Declaration on a Nordic Language Policy. How is the declaration carried out within the Nordic countries? This study aims to examine the relations between the Declaration on a Nordic Language Policy and the curriculums in the Scandinavian schools. Do the aims and requirements in the curriculums agree with the aims of the declaration? To examine this, analyses of the documents were carried out as well as qualitative interviews with three experts from the three Scandinavian countries; Anna Hannesdóttir, Heidi Lønne Grønseth and Lis Madsen. The results show a quite considerable discrepancy between the curriculums and the declaration, but also a difference between the countries. The Danish curriculum is the one that mirrors the Declaration on a Nordic Language Policy the closest. The country whose curriculum mirrors the declaration the least, is Sweden.