• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 73
  • 58
  • 47
  • 28
  • 12
  • 8
  • 6
  • 5
  • 4
  • 4
  • 2
  • 2
  • 2
  • 2
  • 2
  • Tagged with
  • 276
  • 52
  • 52
  • 42
  • 34
  • 33
  • 29
  • 28
  • 26
  • 25
  • 24
  • 22
  • 21
  • 20
  • 19
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
91

Hieros Logos : la notion de discours sacré dans les religions de l'Antiquité gréco-romaine / Hieros Logos : the concept of sacred discourse in the religions of Graeco-Roman Antiquity

Bencheva, Mina 19 November 2014 (has links)
Le « discours sacré » (hieros logos) est une forme de rhétorique religieuse dans l’Antiquité gréco-romaine. Il apparaît dans de multiples sources, polythéistes, judaïques et chrétiennes depuis les origines jusqu’au VIe s. ap. J.-C. Cette notion et l’expression qui la désigne sont analysées sur la base d’un relevé complet des occurrences. L’étude examine la spécificité du discours sacré, son évolution et sa cohérence historique en tant que récit de révélation divine et d’expérience religieuse. La comparaison avec les autres formes de rhétorique religieuse indique la place spéciale qu’il occupait durant l’Antiquité. Le Tome I aborde la signification de l’expression grecque hieros logos еt son histoire, les aspects rhétoriques du discours sacré, sa signification cultuelle et théologique dans le polythéisme et dans les monothéismes ainsi que deux cas remarquables de distance critique et de réécriture dans l’œuvre de Plutarque et de Lucien de Samosate. Le Tome II contient un Corpus de témoignages, avec des traductions nouvelles, un Index du Corpus et un Répertoire des expressions parallèles à hieros logos en grec et en latin. / The “sacred discourse” (hieros logos) is a form of religious rhetoric in Graeco-Roman Antiquity. It occurs in various sources, polytheistic, Jewish, and Christian ; from the origin of Antiquity to the sixth century A.D. The concept and the expression it refers to are analyzed on the basis of a complete list of the passages where it appears. The study examines the specific features of the sacred discourse, its evolution and historic consistency as an account of a divine revelation and religious experience. The special place it occupies in Antiquity is shown through parallels with other forms of religious rhetoric. The first volume includes a study on the meaning of the expression hieros logos and its history, on the rhetorical aspects of the sacred discourse, on its religious and theological significance in the context of polytheism and monotheism, as well as two noteworthy cases of critic and rewriting in the oeuvre of Plutarch and Lucian of Samosata. The second volume contains a Collection of testimonia, with new translations, an Index to the Collection, and a list of the expressions parallel to hieros logos in Greek and Latin.
92

Primeira pessoa do plural em dossiê da revista Cult: traços de modalização / The first person of plural at cult dossier magazine: modification features

Bini, Renan Paulo 09 October 2018 (has links)
Submitted by Edineia Teixeira (edineia.teixeira@unioeste.br) on 2019-03-11T12:51:29Z No. of bitstreams: 2 Renan_ Bini_2018.pdf: 6613248 bytes, checksum: b2059343e8cfa1be4e70c622bcf0c1cf (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2019-03-11T12:51:29Z (GMT). No. of bitstreams: 2 Renan_ Bini_2018.pdf: 6613248 bytes, checksum: b2059343e8cfa1be4e70c622bcf0c1cf (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-10-09 / This research aims at investigating the use of the first person of plural in journalistic texts, so, it is taken into account the hypothesis that this subject of discourse can add epistemic modalization and different sense instances to the text, which are associated to ethos, pathos and logos categories of Rhetoric. Cutouts with occurrences on the first person of plural are analyzed in the text named as Feminist Conscience and Struggles: conquests and challenges in Brazil. This text shows the dossier Perceptions of Feminine and Feminist Actions, published in Cult/Edition Journal, 210/2016. The first query of this research is: could the first person of plural form delimit modifying effects in journalistic texts, as it happens in the cutouts selected for this analysis? Thus, in order to answer this demand, the overall goal of this research was verifying how the first person of plural works, as a modifying element and a rhetoric characteristic, in the text Conscience and feminist struggles: achievements and challenges in Brazil, concerning the Perceptions of Feminine and Feminist Actions dossier, in Cult Magazine. Thus, this study is explained by the state of art achievement has shown that there is little research on the PPP operation in journalistic texts and few researches that consider the PPP a rhetorical strategy. Regarding the use of this person's speech as a modalization strategy, no research was detected in the consulted academic databases. So, according to this subject, there is a perspective that discussion in journalistic texts is built up from the relationship among the text producer, textual subject-matter and the public-reader; and that the text producer handles with linguistic resources to act out on audience, in order to guide the meaning production when choosing content that will verbalize as well as how to do it, adhering to modalization. Thus, the theoretical basis of this research is constituted of research on Modalization and Rhetoric. Considering the evaluation of modification phenomena, there was some reflection on proposals such as those ones of Castilho and Castilho (1993), Campos (2001), Koch (2002), Miranda (2005) and Corbari (2013). Therefore, Mosca (2001), Aristotle (2017), Massmann (2017) and Perelman and Olbrechts-Tyteca (2017), among other researchers were studied to evaluate the rhetorical process. Sociolinguistic guidelines are also considered regarding the use of pronoun "we", as it can be observed in Lucchesi's proposal (2009), since it is a recurrent linguistic impress in corpus, considering engagement way of the text producer with the other persons of the discourse, although the author proposes categories when observing oral texts and this research aims at analyzing the written ones. The analyzes of the selected cutouts have shown that this person of discourse presents three dimensions of meaning in the text. It is highlighted that, although it concerns about a person of the discourse, the linguistic resource guides the senses in the text, if it is considered duly associated to the content of statements and image that is built of the text producer with the likely audience. / Investiga-se, por meio desta pesquisa, o uso da primeira pessoa do plural em texto jornalístico, considerando a hipótese de que essa pessoa do discurso pode agregar ao texto modalização epistêmica e diferentes instâncias de sentido vinculadas às categorias ethos, pathos e logos da Retórica. Tomam-se para análise recortes com ocorrências da primeira pessoa do plural no texto Consciência e lutas feministas: conquistas e desafios no Brasil, texto que apresenta o dossiê Percepções do Feminino e Ações Feministas, publicado na Revista Cult/Edição 210/2016. Parte-se da seguinte pergunta de pesquisa: A marca verbal de primeira pessoa do plural poderia demarcar efeitos modalizadores em textos jornalísticos, a exemplo do que ocorre nos recortes selecionados para esta análise? Para responder à problemática, tem-se o objetivo geral de verificar o funcionamento da primeira pessoa do plural, como elemento modalizador e como marca retórica, no texto Consciência e lutas feministas: conquistas e desafios no Brasil, do dossiê Percepções do Feminino e Ações Feministas, da Revista Cult. O estudo justifica-se considerando que a realização do estado da arte demonstrou que há poucas pesquisas sobre o funcionamento da PPP em textos jornalísticos e poucas pesquisas que consideram a PPP uma estratégia retórica. Já em relação à utilização desta pessoa do discurso como uma estratégia de modalização, não foram encontradas pesquisas nos bancos de dados acadêmicos consultados. Para esta proposição, parte-se da perspectiva de que a argumentação em textos jornalísticos se constrói a partir da relação entre o produtor do texto, a argumentação textual e o público-leitor; e de que o produtor do texto manipula recursos linguísticos para agirem sobre a plateia, orientando a produção de sentidos ao escolher o conteúdo que vai verbalizar e a forma de fazê-lo, imprimindo modalização. Assim, a base teórica desta pesquisa é composta, principalmente, por pesquisas sobre Modalização e Retórica. Considerando a avaliação dos fenômenos de Modalização, refletiu-se sobre propostas como as de Castilho e Castilho (1993), Campos (2001), Koch (2002), Miranda (2005) e Corbari (2013). Já para a avaliação da tessitura retórica, considerou-se Mosca (2001), Aristóteles (2017), Massmann (2017) e Perelman e Olbrechts-Tyteca (2017), entre outros pesquisadores. Também se consideram orientações da Sociolinguística relativas ao uso do pronome “nós”, como a proposta de Lucchesi (2009), visto que se trata de marca linguística recorrente no corpus, considerando a forma de engajamento do produtor do texto com as outras pessoas do discurso, embora o autor proponha categorias ao observar textos orais e nesta pesquisa objetiva-se analisar textos escritos. As análises dos recortes selecionados demonstram que esta pessoa do discurso apresenta, no texto, três dimensões de sentido. Nota-se que, apesar de se tratar de uma pessoa do discurso, o recurso linguístico orienta os sentidos no texto, se considerada devidamente atrelada ao conteúdo dos enunciados e à imagem que se constrói do produtor do texto com a provável plateia.
93

Storytelling i reklamfilm; Etnografisk innehållsanalys av Ikeas reklamfilm. / Storytelling in TV commercial; Etnografic content analysis of Ikeas TV commercial.

Skog, Malin, Torgersson, Amanda January 2014 (has links)
Forskning visar att företag idag bör engagera människor emotionellt snarare än rationellt för att förmedla budskap. Storytelling är ett effektfullt verktyg med fördelen att kunna engagera människor på en emotionell nivå samt att det kan nyttjas inom flera användningsområden. För att genomslagskraften ska bli så stor som möjligt måste företagen ha kontroll över vad det är för budskap som sänds ut. Diskussioner förs dock gällande att dagens företag inte anses ha den rätta kunskapen om storytelling samt att det saknas dokumenterad teori om ämnet. Detta gör att fler studier inom området är av betydelse för storytellingens framtida utveckling. Reklamfilm är en kommunikationskanal som kan användas för att förmedla budskap. Genom reklamfilm kan företag på så vis använda storytelling för att fånga människors uppmärksamhet vilket bland annat kan leda till att stärka ett varumärkes trovärdighet. Problematiken ligger i hur storytelling kan användas i reklamfilm för att förmedla och förstärka budskap.Studien syftar till att öka förståelsen för hur företaget Ikea använder storytelling i mediet reklamfilm för att förmedla samt förstärka budskap. För att uppnå studiens syfte har vi utgått från tre frågeställningar vilket således resulterat i att studiens struktur byggts utifrån tre perspektiv. Det första perspektivet berör ethos, pathos och logos vilket är grunden för retorisk analys samt övertygande kommunikation. Den andra delen handlar om semiotik som syftar till att beskriva och tolka reklamfilmerna genom semiotiska tecken och symboler. Den tredje och sista delen som studien utgörs av är storytellingens fem steg för att skapa genomslagskraft i berättelser.Med hjälp av den etnografiska innehållsanalys som genomförts på reklamfilm har vi studerat dessa tre perspektiv i relation till vetenskaplig litteratur då det hjälpt oss att besvara studiens frågeställningar och därmed uppnå studiens syfte. Ikeas reklamfilmer har blivit föremål för analys då Ikea anses vara ett företag som framgångsrikt arbetar med storytelling för att förmedla budskap, stärka varumärke och för att nå ut till nya potentiella kunder. Studien resulterade vidare i slutsatser om hur Ikea arbetar med storytelling genom reklamfilm och även förslag på hur vi anser att de kan bli ännu bättre.
94

Le concept de tropos chez Maxime le Confesseur / The concept of tropos in Maximus the Confessor

Skliris, Dionysios 28 November 2015 (has links)
Les termes logos (raison) et tropos forment un couple qui est très significatif pour la pensée de Maxime le Confesseur (c. 580-662). Dans notre thèse, nous examinons les contextes dans lesquels Maxime le Confesseur emploie le terme tropos (mode) soit à l’intérieur du couple logos-tropos, soit de façon autonome. Nous ne traitons pas le concept de tropos comme un terme invariant intégré à une doctrine uniforme, mais plutôt comme un moyen ou un «outil» conceptuel qui aide Maxime à résoudre des problèmes très différents dans plusieurs domaines de sa pensée. Nous examinons les différents contextes dans lesquels Maxime le Confesseur utilise le couple logos-tropos ou le seul terme tropos, comme, par exemple, la logique, la relation entre l’universalité et la particularité, la théologie trinitaire, la question du mal et la Théodicée, la cosmologie, la théorie du progrès spirituel, la théorie de l’achèvement ontologique, la christologie et l’eschatologie. Dans chaque cas, nous insistons sur les termes qui sont déterminés par le mot tropos et sur les relations de contraste, d’opposition ou tout simplement de distinction qui se forment entre eux. Nous examinons également le champ lexical des mots qui sont relatifs au terme tropos. En général, le logos exprime la stabilité et la permanence qui est nécessaire pour qu’il y ait un sens contemplé par le sage, alors que le tropos signifie une modalité qui ouvre la possibilité de contingence, de surprise et d’innovation à l’intérieur de l’Histoire. L’emphase est plutôt mise sur le fait que le tropos est exactement une modalité qui peut coexister avec le logos sans l’annuler, altérer ou corrompre. / The terms logos (reason) and tropos (mode) form a very important couple in the thought of Maximus the Confessor (c. 580-662). In our PhD thesis, we are examining the contexts in which Maximus the Confessor is using the term tropos (mode) either inside the couple logos-tropos or independently. We are not developing the concept of tropos as a uniform doctrine, but we are examining it mostly as a means or as a conceptual “tool” which helps Maximus solving very different problems in diverse domains of his thought. We thus examine the use of the term tropos in contexts such as logic, the philosophical relation between universality and particularity, Trinitarian theology, the question of evil or Theodicy, cosmology, the stages of spiritual progress, the theory of the ontological actualization of beings, Christology and eschatology. In each case, we are insisting in the terms which are determined by the word tropos, the terms which are determined by the word logos, as well as the relations of contrast, opposition or simple distinction between them. We are equally examining the lexical field that is related to the term tropos. In general, logos expresses the stability and the permanence that are necessary for the existence of a meaning which could be contemplated by the philosopher, whereas tropos means a modality which opens a space for contingence, surprise and innovation inside History. The emphasis is placed on the fact that tropos is exactly a modality which can coexist with logos without annulling, altering or corrupting it.
95

A constru??o dos saberes e pr?ticas psicol?gicas na forma??o do psic?logo : configura??es de uma experi?ncia em Porto Alegre

Wojciekowski, Carla Fabiane 25 January 2013 (has links)
Made available in DSpace on 2015-04-14T13:22:11Z (GMT). No. of bitstreams: 1 447087.pdf: 942895 bytes, checksum: a521c1066f812772319e94450e1a04c1 (MD5) Previous issue date: 2013-01-25 / This study aims to discuss the issue of training in psychology to understand how to build relationships of teaching / learning practices in the social psychological, investigating training opportunities that are offered through the experiences of students in Basic Stages (EBs). Reflection that develops from the experience of the researcher as supervisor initially and after local stage as academic supervisor, which required monitoring of students in the Foundation Stage mode linked to a Psychology Service of an undergraduate course in Psychology recently recognized by MEC in Porto Alegre. Part of building a corpus of speech samples from the field diaries of students, expanded by including the record of the researcher in his own field journal and supervision of academic attendance (period 2011/02 to 2012/01). From a theoretical pre-categorization / a priori definition of the main markers, guided by the objectives of the research records were grouped into two broad categories of discourse analysis: 1. Shaft construction practices called, includes the category "Learning While Doing" respect traditional practices and the emergence of new performances and actions in the light of proposals emphases 2. Axis representing the Relation with the emphases and talks about how to build the discourse of curricular emphases, creating the category "Borders of professional work: casualization and the demands and challenges in training." It is understood that the categories listed reflect a contradiction / paradox facing the documents investigated (DC, ABEP, CREPOP / CFP): Professionals and students are invited / urged / caused the break with the practices called "traditional" and at the same time to invent, create, experience, knowledge, daring new knowledge and practices by presenting new possibilities / learning models and acting opposite a formation called "emerging". It discusses what it can generate / produce, move on training in psychology beyond the hegemonic forms already in the current general education proposal by DC. / Este estudo objetiva discutir a tem?tica da forma??o em Psicologia a fim de compreender como se constroem as rela??es de ensino/aprendizagem de pr?ticas psicol?gicas no campo social, investigando que possibilidades de forma??o s?o ofertadas atrav?s das viv?ncias dos estudantes em Est?gios B?sicos (EBs). Reflex?o que se desenvolve a partir da experi?ncia da pesquisadora inicialmente como supervisora local de est?gio e ap?s como supervisora acad?mica, o que exigiu o acompanhamento de estudantes na modalidade Est?gio B?sico vinculado a um Servi?o de Psicologia de um Curso de gradua??o em Psicologia recentemente reconhecido pelo MEC em Porto Alegre. Parte da constru??o de um corpus de amostras de discurso a partir dos di?rios de campo dos estudantes, ampliado atrav?s da inclus?o do registro da pesquisadora em seu pr?prio di?rio de campo e das supervis?es acad?micas presenciais (per?odo de 2011/02 a 2012/01). A partir de uma pr?-categoriza??o te?rica/defini??o a priori dos principais marcadores, orientados pelos objetivos da pesquisa os registros foram agrupados em duas grandes categorias de an?lise discursiva: 1. Eixo denominado Constru??o de pr?ticas, inclui a categoria Aprender Fazendo, que diz respeito as pr?ticas tradicionais e a emerg?ncia de novas atua??es e fazeres na perspectiva das ?nfases propostas; 2. Eixo que representa a Articula??o com as ?nfases e fala de como se constr?i o discurso das ?nfases curriculares, gerando a categoria Fronteiras da atua??o profissional: demandas e precariza??o e os desafios na forma??o. Compreende-se que as categorias elencadas refletem uma contradi??o/paradoxo frente aos documentos investigados (DC, ABEP, CREPOP/CFP): os profissionais e os estudantes s?o convocados/instigados/provocados a romper com as pr?ticas ditas tradicionais e ao mesmo tempo a inventar, criar, experimentar, conhecer, ousar novos saberes e fazeres apresentando novas possibilidades/modelos de aprendizagem e atua??o frente a uma forma??o dita emergente. Discute-se sobre o que isso pode gerar/produzir, movimentar na forma??o em Psicologia para al?m das formas j? hegem?nicas na atual forma??o generalista proposta pelas DC.
96

A palavra se fez carne e sangue, luz e glória: uma exegese histórico-gramatical de João 1.1-18

Carlos Eduardo Araújo da Silva Carvalho 03 July 2015 (has links)
Uma exegese histórico-gramatical da Iniciação (Prólogo) do Evangelho de João. Inicia-se com uma análise dos métodos histórico-crítico, semiótico e histórico-gramatical. Esse último é escolhido sem preterir os avanços permitidos pelo histórico-crítico que não conflitem com aquele método. Procede-se à crítica textual escolhendo as variantes mais expressivas. É elaborada uma tradução prévia, sem muitos requintes, privilegiando o sentido literal. Faz-se uma análise literária para delimitar o texto, conhecer sua estrutura, suas fontes literárias e a função literária da perícope. Na busca pela estrutura do texto, são descobertos quatro segmentos: o logos criador, o logos luminoso, o logos encarnado e o logos glorioso. Na função literária da perícope, discute-se a inadequação do termo Prólogo e se propõe o termo Iniciação. Em seguida, tem-se a análise da redação, onde são discutidas evidências internas e externas a respeito da autoria, fatores que podem indicar a data da composição do texto, seu local de escrita e destinatários. Ao fim da análise da redação, propõe-se como propósito principal da escrita do evangelho a defesa da fé frente às ameaças gnósticas e judaicas, através da cristologia joanina. Na análise das formas, enquadra-se o texto dentro de um gênero maior e como um gênero menor, analisando seus possíveis lugares vivenciais. Na análise das tradições, são discutidos os substratos que estão por trás de termos que podem ter diversas origens: logos, luz, conhecer e verdade. Então se chega ao coração da exegese, que corresponde à análise de conteúdo. São analisados cada um dos quatro segmentos descobertos na análise literária. Dentro de cada segmento, primeiro é feita uma análise gramatical com ênfase na descoberta do significado de cada palavra à luz das impressões que o evangelista deixa ao longo do evangelho e de seu mundo vivencial. Em seguida, faz-se uma análise de contexto amplo, aproveitando-se das descobertas gramaticais e analisando as perspectivas históricas. Essa é seguida de análises de contexto específico, nas quais o texto é entendido à luz do problema judaico e do problema gnóstico. Depois se tem a análise teológica, que aborda os assuntos mais importantes da teologia do prólogo em conexão com outros textos teológicos das Escrituras. Por fim, tem-se a tradução final, que visa a valer-se dos conhecimentos produzidos ao longo de toda exegese para produzir uma tradução que mais se aproxime da mensagem que o autor quis transmitir aos seus primeiros leitores. / A historical-grammatical exegesis of the Initiation (Prologue) of the Gospel of John. It begins with an analysis of the historical-critical, semiotic and historical-grammatical methods. This latter one was chosen without neglecting the advances propitiated by the historical-critical method which do not conflict with that method. We proceed to the textual criticism choosing the most expressive variables. A prior translation is elaborated without many refinements prioritizing a literal sense. A literary analysis is made to delimit the text, get to know its structure, its literary sources and the literary role of the pericope. In the quest for the structure of the text, four segments are discovered: the creator logos, the luminous logos, the incarnated logos and the glorious logos. In the literary role of the pericope the inadequateness of the term Prologue is discussed and the term Initiation is proposed. Following, there is the analysis of the redaction where internal and external evidence is discussed related to authorship, factors which can indicate the date of the composition of the text, the place where it was written and recipients. At the end of the redaction analysis, the proposition is posited that the main purpose for the writing of the gospel is for the defense of the faith, which is facing Gnostic and Jewish threats, through the Johanine Christology. In the form analyses the text is a smaller genre within a larger genre, analyzing its possible living places. Within the analysis of traditions the substrata which are behind the terms which can have various origins are discussed: logos, light, getting to know and truth. Then one gets to the heart of the exegesis which corresponds to the analysis of the content. Each one of the four segments discovered in the literary analysis is analyzed. Within each segment, first, a grammatical analysis is done with emphasis on discovering the meaning of each word in the light of the impressions which the evangelist left throughout the Gospel and his living world. Next, an analysis of the broad context is done using the grammatical discoveries and analyzing the historical perspectives. This is followed by analyses of the specific context, in which the text is understood in light of the Jewish and Gnostic problem. After comes the theological analysis which deals with the most important issues of the theology of the prologue in connection with other theological texts of the Scriptures. Finally we have the final translation which aims at making use of the knowledge produced throughout the whole exegesis to produce a translation which comes closest to the message which the author wanted to transmit to his first readers.
97

O Logos em João Principais interpretações cristãs acerca de Jesus / The logos in John: Christianinterpretation about jesus

Reis, Eduardo José dos 02 April 2012 (has links)
Made available in DSpace on 2016-08-03T12:19:21Z (GMT). No. of bitstreams: 1 Eduardo Jose dos reis.pdf: 829041 bytes, checksum: 3107b1d88b150adc0320518423f22c15 (MD5) Previous issue date: 2012-04-02 / This thesis seeks to understand the relationship of logos with the creation of the universe from pre-Christian philosophy, its insertion into the narrative of the New Testament by the early Christians, and finally, his divinization and humanization of the idea as the apostle John Therefore, and a philosophical reflection about the early Christian and logos. This paper also proposes a reading of the prologue of the Fourth Gospel about the logos and its religious value to the community. Thus, this exegetical approach in question sheds light on the face of the mythical logos in John, who exudes life/light, in contrast to the darkness/death, and his fascinating incarnation, with the name of Jesus, the glorious begotten of Yahweh. / Esta dissertação procura compreender a relação do Logos com a criação do universo a partir da filosofia pré-cristã, sua inserção na narrativa do Novo Testamento pelos primeiros cristãos e, finalmente, sua divinização e humanização de acordo com a ideia do apóstolo João. Para tanto, além de uma reflexão filosófica e cristã primitiva acerca do Logos, propõe-se também uma leitura do prólogo do quarto Evangelho acerca do Logos e seu valor religioso junto à comunidade cristã. Assim, esta abordagem exegética em questão lança luz sobre a face mítica do Logos em João, de quem emana vida/luz, contrapondo às trevas/morte e sua fascinante encarnação com o nome de Jesus, o glorioso Monoguenês de Javé.
98

Retorik i reklam

Karlsson, Felicia January 2017 (has links)
Jag vill med det här kandidatarbetet undersöka om Aristoteles retoriska element är relevanta idag i reklam på digitala plattformar. Hans element är ethos, logos och pathos. Ethos handlar om karaktärer, t.ex. att en person kan övertyga med ett leende. Personen verkar trevlig när hon eller han ler. Logos är information och argument, både det som är skrivet i text och vad bilder berättar och även vad typografi och färger kommunicerar till oss. I min undersökning använder jag situerad kunskap som metod. För att situera mig så analyserar jag några hemsidor, jag intervjuar tre personer och frågade då dem om de övertygas av hemsidorna och jag ska läsa texter om retorik och visuell kommunikation. Orsaken till att jag använder denna metoden är för att reklamen ska vara accountable. Med andra ord. reklamen behöver vara användbar. Den ska övertyga konsumenterna. I min undersökning kom jag fram till att mycket information och bilder på företagets sortiment och på karaktärer när de ler, har arbetskläder eller är med djur övertygar. Typografin på en logotyp till en matbutik ska se fint ut och text ska vara lättläst. Den rätta färgen till en matbutik är grön på grund av att den associerar till naturen och en del mat är grön. En hel del mat kommer ifrån naturen. / In this Bachelor thesis I want to find out if Aristoteles rhetorical elements still is relevant in advertising on digital platforms. His element is Ethos, Pathos och Logos. Ethos is about the characters. For example, a person can convince with a smile. The person seem to be nice when she or he smile. Logos is information and arguments, both what is written in text and what pictures told us and also what the typography and colours communicate to us. In my investigation I use situated knowledge as a method. For situating I make some analysis of websites, I interviewing three persons and then ask if they were convinced of the websites and I read some text about rhetoric and visual communication. The reason why I use this method is because the advertising have to be accountable. With other words, the advertising have to be useful. It have to convince the consumers. In my survey I found out that Aristoteles rhetorical elements are used today and that they convince. A lot of information and pictures on the company's range and on characters when they smile, have fatigues or is with animals convince. The typography on a logotype to a foodstore have to be nicely and the text have to be legible. The right colour to a foodstore is green because is associates to the nature and some food is green. A lot of food come from the nature.
99

Essai sur les causes, les formes et les limites de l'inflation du langage dans la philosophie contemporaine

Hottois, Gilbert January 1976 (has links)
Doctorat en philosophie et lettres / info:eu-repo/semantics/nonPublished
100

Prélinguistique et linguistique dans la période des premiers mots : approches historique, épistémologique et expérimentale / Prelinguistic and linguistic at the first words period : historical, epistemological and experimental approaches

Roux, Guillaume 23 November 2012 (has links)
Cette recherche s'intéresse à la possibilité d'établir des points de comparaison entre le prélinguistique et le linguistique dans la période des premiers mots. Le constat d'un flou régnant autour des notions de mot et de proto-mot nous a fait considérer différentes approches : historique, épistémologique et expérimentale. L'apport de l'approche historique est essentiel pour cerner la problématique et considérer la façon dont parler est envisagé par une société et une époque. Cettepartie nous permet de mettre en avant deux éléments : la question de l'émergence de la parole implique la notion de représentation sociale, et l'émergence de la parole, aujourd'hui, se situe durant la période des premiers mots. L'analyse de cette période nous conduit à une partie épistémologique permettant de définir le type d'unités caractéristiques de cette période : les proto-mots et les mots. Une fois nos unités identifiées, nous effectuons une analyse longitudinale de quatre enfants, de un an à deux ans. Nous avons d'abord identifié un phénomène de substitution des mots aux proto-mots. Ensuite, nous avons observé les deux éléments communs à ces productions : la prosodie et la phonologie. Il découle de notre analyse que la prosodie fournit un cadre commun assurant la transition entre les proto-mots et les mots, et que la phonologie est le domaine où s'observent les différences : les mots sont le lieu du développement des structures phonologiques complexes, contrairement aux proto-mots. Nous avons pu considérer que parler, c'était privilégier les motscomme support de communication verbale, par rapport aux proto-mots, et que cette particularité est l'objet du développement phonologique. / This research focuses on the possibility to compare prelinguistic utterances and linguistic utterances of the first words period. The definition of protoword and word notions is not clear; while we consider different approaches to determine them: historical, epistemological and experimental. The contribution of the historical approach is essential to identify the problem and to bethink how a society in different historical periods considers speech. This section allows us to highlight two elements: the question of the speech emergence implies the notion of social representation, and nowadays, the word emergence is during the first words period. The analysis of this period leads to our epistemological part which defines units of this period: protowords and words. Once units identified, we perform a longitudinal analysis of four children, from one to two years. Firstly, we identify a phenomenon of substitution of protowords in words. Secondly, we observe two common elements in these productions: prosody and phonology. We show that prosody provides a common framework to ensure the transition between protowords and words, and that phonology is the area where differences are observed: the words are the place for the development of complex phonological structures, unlike protowords. We consider that the emergence of speech is when the children prefer using words as verbal communication medium, instead of protowords, and that this feature is the object of phonological development.

Page generated in 0.1651 seconds