Global ETD Search

1	“Alla målgrupper är potentiella ambassadörer som medverkar till hur staden uppfattas” : Kritisk legitimeringsanalys av platsmarknadsföring i Skåne / “All target groups are potential ambassadors who contribute to how the city is perceived” : Critical legitimation analysis of place marketing in Skåne Björklund, Nebil, Bergnell, Carl January 2021 (has links) This thesis aims to critically explore the concept of “place branding” and “place marketing” in the context of public organizations. By employing Theo van Leeuwens model for discourseanalysis the study looks to find out how selected public organizations legitimize the branding and marketing of the place that they represent. Based primarily on Lennart Lundquists theoretical understanding of economism and the values of public administration, the study means to shine a light on the problematic relationship of public marketing and democratic values. The results are further analyzed with the help of neo-institutional theory with the goal of finding overarching ways to explain the nature of this relationship. The key findings indicate that, as predicted the discourse of branding and marketing is infused with neoliberal values that according to Lundquist are in many ways incompatible with the values of political democracy. These values are also intertwined with a discourse based on the values of democracy, welfare, and communication. The neo-institutional reading of this relationship points to the studied organizations search for legitimacy based on two, partially incompatible sets of values. This in turn could be interpreted as the decoupling of legitimizing structures and everyday work. place marketing public organizations legitimation analysis economism democracy platsmarknadsföring offentliga organisationer legitimeringsanalys ekonomism demokrati Public Administration Studies Studier av offentlig förvaltning
2	Gängkriminalitetensgåta i media : En legitimeringsanalys av gängkriminalitetens framställning i svenska och finska kvällstidningar / Jengirikollisuuden arvoitus mediassa : Legitimaatioanalyysi jengirikollisuuden esittely ruotsalaisissa ja suomalaisissa iltapäivälehdissä Andersson, Ina January 2024 (has links) No description available. Legitimation analysis critical discourse analysis media newspaper articles gang crime Legitimaatioanalyysi kriittinen diskurssianalyysi media sanomalehtiartikkelit jengirikollisuus Legitimeringsanalys kritisk diskursanalys media tidningsartiklar gängkriminalitet General Language Studies and Linguistics
3	"Dåligt och onödigt av public service" : En textanalytisk studie av svärande och språkliga normkonflikter i public service / "It's bad and unnecessary of public service" : A textual analysis of swearing and language norm conflicts displayed in public service Vinter, Vanja January 2021 (has links) The aim of this study is to analyse and categorise reports of swearing in public service media for the past ten years, as well as analysing the approach taken to the private persons making the reports and the reports themselves by the governing body Granskningsnämnden. Additionally, the language norm conflicts displayed were analysed. The methods used to accomplish this included directed content analysis of the reports and their context, and analysis of interpersonal communication as well as legitimation analysis of the written response provided by the authority. In total, 46 reports and two versions of the response letter were analysed. Finally, the language attitudes and associated norms of both sides were analysed and compared to distinguish conflicts. The results indicate that the private persons who report swearing have different expectations of public service than the media company or the governing body has, which is the cause of the language norm conflicts. The results also indicate that the presence of swearing in a public service media context appears more offensive that the swearing itself, as most of the swear words were not defined. Further, the analysis of the approach taken to the private persons making the reports indicates an authoritarian stance and an impersonal, distanced approach. Folk linguistic perspective public service swear words swearing content analysis language usage analysis of interpersonal communication legitimation analysis Folklingvistiskt perspektiv public service svordomar svärande innehållsanalys språkvård interpersonell analys legitimitetsanalys Specific Languages Studier av enskilda språk General Language Studies and Linguistics

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Gängkriminalitetensgåta i media : En legitimeringsanalys av gängkriminalitetens framställning i svenska och finska kvällstidningar / Jengirikollisuuden arvoitus mediassa : Legitimaatioanalyysi jengirikollisuuden esittely ruotsalaisissa ja suomalaisissa iltapäivälehdissä

"Dåligt och onödigt av public service" : En textanalytisk studie av svärande och språkliga normkonflikter i public service / "It's bad and unnecessary of public service" : A textual analysis of swearing and language norm conflicts displayed in public service