The English novelist, Doris Lessing elucidates the rigidity of a society, which is based upon patriarchy, in her novels, The Fifth Child and Ben in the World. This essay illustrates the causes and the effects of a patriarchal system in the light of feminist ideology supported by Freud’s theories about the acquisition of gender roles. The analysis in this essay of patriarchy and masculinity shows that the novels’ societies as a whole, as well as their criminal subcultures are upheld by people who hold prejudice against others, who do not fit in society’s normal structures, believe in authoritarian social systems and prefer rational solutions to decisions for reasons of conscience. Lessing depicts the complexity of the social relations between characters of different social classes and their relations to society’s institutions. Her unprejudiced penetration into the minds of society’s marginalized people and into the minds of those who represent the oppressive established society illuminates different sides of patriarchy. Lessing gives us to understand that it is extremely difficult, from a moral point of view, to distinguish the established society from its criminal subcultures or society’s oppressors from its victims. Society’s accepted gender roles in the patriarchal system are often ironically described in these novels, certainly with the aim of making us question normative manners, habits and attitudes.

Ce manuscrit vise une participation à la construction de savoir sur la consommation masculine, une thématique de recherche largement délaissée au profit des représentations féminines en la matière. Inscrite dans le courant de la Théorie Culturelle de la Consommation, la thèse propose d’investiguer à la fois le discours des marques liées à l’apparence et les discours d’hommes investis dans de nouvelles pratiques de consommations connotées du féminin, la lingerie d’hommes. Dans un premier essai, le discours sur la masculinité de 20 marques issues de traditions masculines (Automobiles, High-Tech,...) et de traditions féminines (Mode, Beauté...) est investigué sur une période de 40 ans (des années 1970 à nos jours) pour comprendre les termes du changement de l’identité masculine. Une lecture sémiotique du corpus combinée à une analyse critique de l’histoire socio-culturelle masculine française permet d’interpréter et qualifier l’évolution des imaginaires masculins contenus dans les récits de marques.Dans un deuxième essai, sur la base d’une étude phénoménologique (entretiens individuels avec 21 hommes), l’auteur interroge l’expérience de consommation de lingerie pour hommes en révélant les processus de découverte, d’entrée et d’implication dans une consommation jugée « anomique » jusqu’à peu. La mise en lumière du rôle d’un réseau esthétique féminin qui supporte cette consommation ainsi que les perceptions et bénéfices retirés dans l’entre- nous du couple hétérosexuel permettent d’aborder l’évolution des représentations liées à l’apparence et à l’intime. La recherche permet d’introduire le concept de l’intime dans le champ de l’investigation du consommateur masculin comme un marqueur de l’évolution des consommations masculines. Quatre dimensions du concept d’intimité ont par ailleurs émergé du discours des répondants.7Dans un troisième essai, l’auteur combine l’approche macro et l’approche micro de la consommation masculine dans le but d’éclairer sa participation à la construction des identités masculines. D’abord, la « Maison des hommes » ou les interactions entre pairs masculins permettent de mieux cerner les stratégies d’évitement et les tensions générées par l’adoption des nouveaux codes de consommation de parure proposés par le marché. Emerge notamment une dimension largement sous-investiguée en comportement du consommateur : la question de la relation au père dans la formulation des repaires de consommation. Ensuite, l’auteur propose la notion de limite pour matérialiser les termes des tractations identitaires vécues par les hommes et matérialisées par leurs choix de consommation. Une forte dualité entre schèmes égalitaristes et différentialistes émerge des représentations de l’identité masculine. Cette opposition sert la construction d’un carré sémiotique qui permet de resituer le discours des consommateurs dans le champ idéologique des forces sociales qui structurent les comportements des répondants et d’affiner les différents positionnements masculins. L’intrication de l’identité masculine avec l’identité nationale permet enfin d’apporter le versant français à la conception de l’idéologie masculine américaine de consommation développée par Holt et Thompson (2004). Il est proposé que le concept de performance peut rapprocher les masculinités américaines et françaises bien que des différences d’imaginaires notoires persistent entre les deux cultures de consommation / This doctoral dissertation aims participating in building knowledge on the masculine consumption, a topic that was neglected in consumer research until very recently. Through the Consumer Culture Theory lens, it proposes an investigation of this phenomenon both from brand (producer) and male (consumer) perspectives. The essays progress from public to private discourses on masculinity, combining macro and micro levels of analysis to unpack evolving gender ideologies and consumption.Through a socio-historic perspective, the first essay shows how the masculine identity is evolving from monolith masculinity to contemporary masculinities. The research aims to understand if and how these new cultural values are transferred to brands communication. Using a semiotic approach, masculine archetypes, their values and relationships are underlined by using a Utilitarian vs. Aesthetic semantic axis. A corpus of twenty brands communication of masculine and feminine sectors is analyzed with a past/present perspective. The study reveals an evolution of men’s representations in brands communication. The theoretical implications of the findings are discussed, theorizing especially the metrosexual managerial phenomenon.The second essay investigates male consumers representations and rituals as regard a new and highly feminine inspired product category: men’s lingerie. The process of discovery, entrance and involvement in this consumption is deciphered, the influencers’ roles highlighted and the interactions within the heterosexual couples emphasized. Doing so, the paper participates in building knowledge on the masculine consumption by describing male engagement in “anomic” consumption. It also introduces the concept of intimacy as a marker in the shift in9the masculine identity and proposes four dimensions of this concept as they emerged from consumers’ discourses.Finally the third essay attempts to explore how a new masculine consumption – men’s lingerie- that had clear divisions between men and women, may shape and reinforce men’s socially defined gender roles/identity construction. The author focuses on new identity landmarks, which move the social frontier between the sexes. First, the interactions in- between the male peers are emphasized as a window for the masculine identity construction through consumption. Secondly, the deep contradictions and the negotiations of acceptable masculine norms as expressed by the respondents are interpreted. Finally, the results are located in a macro-level of analysis allowing accounting for the role of the social forces in shaping masculine norms and French masculine schemes compared to the American masculinities described by Holt and Thompson (2004)

L'effet protecteur de la circoncision masculine (CM) contre l'acquisition hétérosexuelle du VIH chez les hommes a été démontré dans trois essais contrôlés randomisés menés en Afrique australe et de l'Est, et sa généralisation a été recommandée par l'OMS et l'ONUSIDA comme une composante complémentaire importante des stratégies de prévention du VIH dans les pays à forte incidence du virus et bas taux de CM. Cependant, la généralisation de la CM dans les communautés ou elle n'est pas une norme sociale pose de nombreux défis en ce qui concerne son acceptabilité, son implémentation, son acceptation et son impact sur les comportements sexuels ainsi que sur les connaissances, attitudes et pratiques concernant la CM. Le projet ANRS 12126 Bophelo Pele a été implémenté à la suite des recommandations internationales dans la communauté d'Orange Farm, en Afrique du Sud, site du premier essai randomisé contrôlé sur la CM, et communauté cible de cette stratégie. Les activités de recherche menées au sein du projet prouvent que la généralisation de la CM est acceptable et réalisable rapidement dans une communauté à ressources limitées, selon les directives des instances internationales, de manière sure et coût-efficace. Son acceptation parmi les hommes non-circoncis est satisfaisante. De plus, trois ans après l'implémentation du projet, et bien que les connaissances envers la CM et son effet sur le risque du VIH restent à être améliorées, aucune différence de comportement sexuel n'a été décelée entre les hommes circoncis et les hommes non-circoncis ainsi qu'entre les partenaires des hommes circoncis et celles des hommes non-circoncis. La CM comme méthode de prévention du VIH dans les communautés hyperendémiques est donc une stratégie qui promet d'avoir un impact considérable sur l'épidémie en Afrique australe et de l'Est.

Masculine gender role conflict (MGRC) occurs when externally-imposed male gender role expectations have a negative impact on and consequences for men. The purpose of this study was to examine how men in a homogeneous setting (i.e., a college campus) compare on MGRC and psychological well-being, based on their self-identified sexual orientation. Utilizing canonical correlation analysis, 96 heterosexual men and 102 gay men were compared on four factors of MGRC (conflict between work and family, restrictive emotionality, restrictive affectionate behavior between men, and success, power, and competition) and five factors of psychological well-being (anger, anxiety, depression, self-esteem, and attitudes toward seeking psychological help). Findings for the heterosexual men were highly consistent with previous studies on MGRC and psychological well-being in a college-age population. Findings for the gay men indicated they had more problems with MGRC and psychological well-being than college-age and older gay men surveyed in the one published study on gay men and MGRC. Gay men who were single also reported more problems with restrictive emotionality, anger, anxiety, and depression, and had lower self-esteem, than gay men who were in a relationship. Between group differences were few, with gay men reporting significantly less restrictive affectionate behavior between men than heterosexual men. There were no significant differences between the two groups on any of the psychological well-being variables, indicating that the gay men were no more pathological than the heterosexual men with respect to their psychological well-being. Overall, the psychological well-being of both populations was seen to suffer as a result of increased MGRC. Implications are discussed for psychological interventions with men who are bound by traditional male gender role stereotypes.

The methods of sex determination through skeletons or through objects in graves has been used on and off since the nineteenth century. Most of the osteological methods are however developed on intact bones, and the archaeological method assume that jewelry is female associated and weapons are male associated. A tendency to choose the archaeological sex determination above the osteological sex determination can be spotted as well. The study examines how the osteological sex determination methods could be used on fragmented skeletal remains, and question the archaeological sex determination method with a gender perspective. This will be achieved by analyzing thirteen graves from a burial ground in Lekarehed, Lärbro parish (socken), Gotland. The skeletal remains were excavated in 1878 and 1951 and is dated to late Bronze age–early Iron age and the Viking age. The aim with this study is to get a deeper understanding of how the methods can be used, and to shed light on the stereotypical view on femininity and masculinity that exists. The aim is also to emphasize that the most important and most interesting information comes from the discussion of the problems that exist in these methods, and that the most important thing is not to decide what is feminine or masculine, or to choose one method in front of the other. The analysis resulted in one certain, four uncertain and eight graves without sex determination regarding the osteological method, and two certain, one uncertain and ten graves without sex determination regarding the archaeological method. In the discussion, the problems with putting the woman and the man as pairs of opposition is brought up, because it excludes the graves that cannot be put in one of these two categories. The objects in the graves can represent something other than sex as well, for instance age or status. The cooperation between the osteologist and the archaeologist is important for the knowledge to evolve and to carry on. By looking at the material in a new way, new insights will perhaps come forth. / Denna uppsats handlar om hur det går att använda osteologiska och arkeologiska könsbedömningsmetoder på ett fragmenterat skelettmaterial. Metoderna som används för den osteologiska könsbedömningen är ofta, om inte alltid, utvecklade på intakta ben, och när det gäller fragmenterade ben blir könsbedömningen svårare att utföra. Den arkeologiska könsbedömningen är en könsbedömning gjord via föremålen i gravar och utgår kortfattat ifrån att vapen är manliga och smycken är kvinnliga. Den granskas här genom ett genusperspektiv som ifrågasätter synen på kvinnligt och manligt och hur de tankarna överförs till forntiden. Det finns också problematik i hur osteologin och arkeologin stämmer överens med varandra. För att undersöka problematiken har ett skelettmaterial på 13 gravar från ett gravfält i Lekarehed, Lärbro socken, Gotland analyserats. Resultatet för den osteologiska könsbedömningen blev en säker, fyra osäkra kön och åtta stycken utan könsbedömning. Resultatet för den arkeologiska könsbedömningen blev två säkra, en osäker och tio utan en könsbedömning. Slutsatserna i uppsatsen är att de osteologiska och arkeologiska könsbedömningsmetoderna blev problematiska. Den osteologiska på grund av de fragmenterade benen och svårigheter inom den morfologiska metoden. Den arkeologiska på grund av att det inte fanns könsindikerande föremål i många gravar och även på grund av vad vi sätter in i kvinnligt och manligt associerade föremål. Där både en osteologisk och en arkeologisk könsbedömning fanns, stämde de överens med varandra. Det betyder dock inte att de inte ska problematiseras, eftersom vi inte vet om forntidens människor tyckte att smycken var kvinnliga och vapen var manliga. Vi vet inte heller om föremålen representerar kön, eller vad föremålen hade för användningsområde. Det blir också svårt att dra slutsatser om hur individerna i Lekarehed såg på kvinnligt och manligt, eftersom resultaten av könsbedömningarna i många fall var bristfälliga, och för att gravfältet representerar olika tidsperioder. Ny kunskap kan uppkomma om vi slutar att sätta kvinnan och mannen som motsatspar, och är öppna för en annan syn på genus som inte representerar dagens (västerländska) samhälle, eftersom de gravarna som hamnar utanför de två kategorierna blir osynliga. Det är viktigt att osteologen och arkeologen samarbetar, och inte väljer den ena metoden framför den andra, eftersom den mest intressanta informationen och kunskapen kommer utifrån diskussionen av problematiken, och vilka nya aspekter som kan tillföras om vi inte förutsätter att forntidens människor såg på kvinnligt och manligt på det sättet som det finns en tendens till idag.

Gender role issues have been an integral part of psychology since the 1970s. More recently, theories and research have surfaced concerning the issues of maleness in our society. Most of these theories focus on masculine gender role and how it affects men in various ways, e.g., their psychological well-being, substance use, relational abilities, and help-seeking behaviors. One area of maleness that has consistently been left out of the Masculine Role Conflict (MRC) debate is that of homosexuality. As a gay man develops, he finds himself at odds with society over something that he experiences biologically as normal and appropriate. It is the contention of this paper that MRC is an issue related to psychological distress among gay men and not psychological weakness in gay men, per se.

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This paper examines the influence of the dominant masculine-hegemonic ideology and gender- compliance on agenda setting and framing texts in the context of a healthy diet, respectively vegetarianism, which is considered a healthy alternative if this diet is balanced. With reference to the already existing academic work on the topic of health discourse in the context of patriarchal ideology, this thesis aims to uncover through discourse analysis of texts in Czech lifestyle magazines for men and for women latent and subtle ideological structures supporting the social status quo and at the same time reveal the influence of the social construction of masculinity and femininity to the discourse of vegetarianism.

INTRODUÇÃO: A varicocele é a dilatação das veias do plexo pampiniforme do testículo. A associação entre a varicocele e a infertilidade é diagnosticada em 20 a 40% dos homens inférteis. Atualmente, o estudo ultrassonográfico da varicocele é realizado com o paciente na posição supina antes e durante a realização de Valsalva, levando-se em consideração o diâmetro das veias (> 0,20cm), e a presença de refluxo maior que 1, segundo ao estudo Doppler espectral. OBJETIVO: A) Propor uma nova metodologia na avaliação ultrassonográfica da varicocele. B) Avaliar a concordância dos achados no exame ultrassonográfico com Doppler colorido dos vasos dos plexos pampiniformes e as alterações no espermograma na infertilidade masculina. C) Avaliar a correlação entre o diâmetro de um dos vasos dos plexos pampiniformes e as alterações no espermograma na infertilidade masculina. MÉTODOS: Foram examinados 266 pacientes, provenientes do setor de reprodução humana do Hospital das Clínicas da Universidade de São Paulo (HCUSP), por meio de duplex Doppler colorido, inicialmente com o paciente em decúbito dorsal e posteriormente, após 5 minutos de espera, na posição ortostática, realizando as medidas dos diâmetros transversais dos plexos pampiniforme nas duas posições, tanto em repouso como em Valsalva. Ao estudo pulsado foi considerado refluxo patológico apenas quando persistia por mais de 1 segundo, com uma velocidade superior que 2 cm/s. Estes pacientes também foram submetidos a analise seminal. RESULTADOS: Em relação à metodologia de realização do exame, observou-se aumento no diâmetro do plexo pampiniforme apenas com a variação da posição de cerca de 18% à direita e 5,9% à esquerda, bem como aumento na detecção do refluxo venoso na posição ortostática, de 23% à direita e 6,8% à esquerda. Observou-se também correlação direta entre as alterações no espermograma com o refluxo venoso, 65% à direita e 86% à esquerda, o mesmo não ocorrendo com o diâmetro do plexo pampiniforme. CONCLUSÕES: A) O exame de ultrassongrafia com Doppler colorido deve ser realizado na posição ortostática, após um período de latência de no mínimo cinco minutos, com condições ambientais confortáveis e manobra de esforço. B) Houve concordância significativa entre o refluxo venoso nos plexos pampiniformes e as alterações do espermograma. C) Não há correlação significativa entre o diâmetro de um dos vasos dos plexos pampiniformes e o espermograma / INTRODUCTION: Varicocele is the dilatation of the veins of the pampiniform plexus of the testicle. The association between varicocele and infertility is diagnosed in 20 to 40% of the infertile men. Currently, in the ultrasound study of varicocele, the diameter of the veins is carried through with the patient in the supine position, before and during the Valsalva maneuver, taking the diameter of the veins consideration (> 0,20cm), and a more than 1 second bigger presence of reflux according to spectral Doppler study. OBJECTIVE: A) To consider a new methodology in the ultrasonographic evaluation of varicocele. B) To evaluate the agreement of the findings in the colorful Doppler ultrasonographic examination of the pampiniform plexus vases with the alterations in the spermogram in masculine infertility. C) To evaluate the correlation between the diameter of one the pampiniform plexus vases and the alterations in the spermogram in the masculine infertility. METHODS: 266 patients from the reproduction sector human being of the Hospital of the Clinics of the University of São Paulo (HCUSP) had been examined, by means of colorful duplex-Doppler, initially with the patient in dorsal decubitus and later, after 5 minutes, in the orthostatic position, carrying through the transversal measures of the diameter of the pampiniform plexus in the two positions, in rest and in Valsalva. To the pulse study reflux was considered pathological only when persisted for more than 1 second, with speed superior to 2 cm/s. These patients were also submitted to seminal analysis. RESULTS: Regarding the methodology of accomplishment of the examination, an increase in the diameter of pampiniform plexus was noted only with the variation of the examination position, about 18% to the right and 5,9% to the left, as well as an increase in the detection of venous reflux in the orthostatic position, 23% to right and 6,8% to the left. It was also detected a correct correlation between variations in the spermogram and the venous reflux, 65% to the right and 86% to the left, the same not occurring with the diameter of pampiniform plexus. CONCLUSIONS: A) The colorful Doppler ultrasound examination must be carried through in the orthostatic position, after a period of latency of at least five minutes, with comfortable environement conditions and effort maneuver. B) A significant accordance between the pampiniform plexus venous reflux and the alterations of the spermogram. C) It does not have significant correlation between the diameter of one of the pampiniform plexus vases and the spermogram

Made available in DSpace on 2016-10-13T14:10:33Z (GMT). No. of bitstreams: 1 porque_eu_sou_e_homem.pdf: 2093415 bytes, checksum: d94bad08755450796c58748fa6fa9077 (MD5) Previous issue date: 2008-03-17 / Currently, it is experienced the transition from a solid society, where structures tended to be stable and individual identities seemed to be fixed, into a liquidity, which transforms what is durable into transitory and makes identities mobile and multiple. The human being transits through a real cultural supermarket, in whose shelves it is possible to select them. This happens in the late capitalism sphere, period when it is remarkable the need for expanding markets and where advertising works as a marketing strategy. As a tool that goes beyond the simple information transmission, it expresses values with which its audience identifies. A product is bought to satisfy a material need, but also to assure a personality. In this scenario, this thesis observes advertising not only as a media production, but also as a cultural text that is influenced by the social, political and economic context where it is created, influencing it in a reciprocal process. Based on the French discourse analysis and its key concept of conditions of production, this thesis approaches two historical moments lived by Brazilian society: the 1970 decade, period of the military dictatorship, the feminist movement, the increasing industrialization and the arising of the first masculine magazines, and the 2000 years, time of liberal economic politics and stable currency, new technologies, new relationship and aesthetic standards. Thus, it develops the analysis of examples of advertising that targets the masculine audience, disclosed in the newspaper media during both periods, comparing the way through which this media text represented and represents masculine identity in the country. In the supermarket corridors from the beginning of the XXI century, it is possible to notice that it has moved, having reconfigured itself within the non-static modernity where it lives / No momento contemporâneo, presencia-se a passagem de uma sociedade sólida, na qual as estruturas tendiam a ser estáveis e as identidades individuais fixas, para uma liquidez, que transforma o durável em transitório e torna as identidades móveis e múltiplas. O ser humano transita por um verdadeiro supermercado cultural, em cujas prateleiras é possível selecioná-las. Isso acontece no âmbito do capitalismo tardio, período em que se destaca a expansão de mercados, para a qual a publicidade funciona como estratégia mercadológica. Como uma ferramenta que vai além da mera transmissão de informações sobre um produto, ela expressa valores com os quais seu público se identifica. Um bem é adquirido para satisfazer uma necessidade material, mas também para afirmar uma personalidade. A partir desse quadro, o presente estudo observa a publicidade não apenas como uma produção midiática, mas como um texto cultural que é influenciado pelo contexto econômico, político e social em que é criado bem como o influencia, em um processo de mão dupla. Tomando como base a análise francesa do discurso e seu conceito-chave de condições de produção, este trabalho aborda dois momentos históricos vividos pela sociedade brasileira: a década de 1970, época de ditadura militar, movimento feminista, industrialização crescente e surgimento das primeiras revistas masculinas, e os anos 2000, tempo de política econômica liberal e moeda estável, novas tecnologias, novos padrões estéticos e de relacionamentos. Assim, desenvolve a análise de exemplos de publicidade direcionada ao público masculino, veiculada no meio revista durante os dois períodos, comparando o modo pelo qual esse texto midiático representou e representa a identidade masculina no país. Nos corredores do supermercado do início do século XXI, percebe-se que ela se movimentou, reconfigurando-se dentro da modernidade não-estática em que se vive