<p>Medius är ett IT-företag som hjälper företag att effektivisera sina processer med hjälp av IT. För att kunna konkurrera med andra företag och få nya kunder krävs ständigt ny utveckling. Uppdraget med detta examensarbete var att hitta lösningar till ett nytt användargränssnitt för produkten Medius Flow. Vi valde att göra detta med metoden användbarhetsdesign som vi har anpassat för våra egna förutsättningar och mål. Med användbarhet menas att ett system är effektivt att använda, ändamålsenligt och lätt att lära. Detta erhölls genom att ta med användarna i utvecklingen genom fältstudier, diskussioner och tester. Arbetet gick vidare med framtagning av prototyper med efterföljande utvärderingar. För att till slut få fram ett designförslag. Med tanke på utvärderingar och våra egna åsikter är vi nöjda med resultatet som t.ex. innehöll en större arbetsyta, mer effektiv navigering och ett modernare utseende. Det som återstår för Medius är nu att implementera de lösningar vi har föreslagit.</p> / <p>Medius is an IT company who helps other companies to make their processes more efficient. To be able to compete with other companies and to get new costumers, constant development is required. The assignment of this final thesis was to find solutions to a new user interface for the product Medius Flow. We chose to do this with a method called Usability Design, which we adapted to our own conditions and goals. The meaning of usability is that a system is efficient to use, suited to the purpose and easy to learn. This was accomplished by letting the users help with the development through field studies, discussions and tests. The work went on with prototypes, followed by evaluations, to finally get a design proposal. With the evaluations and our own opinions in mind, we are satisfied with the result which for example included a larger working area, more efficient navigation and a more modern appearance. The remaining part for Medius is now to implement the solutions we suggested.</p>

<p>The aim of this study was to examine how the political party Sweden Democrats is represented in two Swedish newspapers. The study included a national newspaper and a local newspaper, Aftonbladet and Blekinge Läns Tidning.</p><p> </p><p>We studied 35 articles from both papers, from 2005 and from 2009. We analyzed the texts using the linguist Norman Faircloughs (1995) method for discourse analysis. Based on his theories, we created our own model to examine the texts. Our model primarily focused on representation.</p><p> </p><p>The study was conducted at a time when Sweden Democrats was given much support in opinion polls and knocked on the door to the Swedish Parliament.</p><p> </p><p>The study showed that Sweden Democrats in both newspapers, primarily by descriptions, the choice of interviewees, etc., often are represented as racists. Another phenomenon is that SD in a number of texts often are linked with suspicion and assigned with a hidden agenda. In contrary, we have also found examples of articles that portray SD as any other party in the political spectrum, especially in the articles published in 2009.</p><p> </p><p>Our study aimed to discuss and also showed that here are several complicated problems, both legally and ethically, when dealing with, and reporting about Sweden Democrats.</p>

<p>This essay aims to investigate young people's vision of clothes as a means of communication. Focus lies on what message the clothing we have on sends out and how they are interpreted by our surroundings. Do other people interpret us the way we intend to through our clothes? The theoretical frame of reference that applies is Thomas Ziehe’s theories about Clothing and Identity, Anthony Giddens’ Reflexive Identity Processes and the Uses and Gratification’s theory. The researches were carried out with a comprehensive questionnaire survey among high school students, at Lars Kaggskolan in Kalmar, with an associated image, and two personal interviews. The results showed that young people in general do not want to stand out from the quantity and they often describe their clothing style as ordinary, normal, and fashion conscious. Young people ascribe other people stereotypes on the basis of their clothing. There are many factors that play a part in the choice of clothing we do. Everything from media, group belonging to past experiences has a great meaning in the context.</p>

<p>Syftet med denna uppsats var att analysera hur begreppet arbetarparti konstruerats i Moderaternas texter som en strategi för det Moderata samlingspartiet att locka till sig väljare.</p><p>Den fråga författarna ställde sig i relation till syftet var:</p><p>• Hur konstrueras begreppet arbetarparti i de aktuella texterna med tanke på språk och intertextualitet?</p><p>I uppsatsen utgick författarna ifrån att texter, däribland politiska texter utgör en påverkan på hur förändring eller reproduktion av sociala strukturer, normer och värderingar sker. Utifrån detta synsätt använde sig författarna av Fairclough´s tolkning av den kritiska diskursanalysen. Materialet bestod av delar ur Moderaternas valkampanj, däribland reklamtexter och internetsidor samt delar ur Moderaternas handlingsprogram och idéprogram. I analysen har fokus lagts på språkanvändning och intertextualitet.</p><p>I analysen av uppsatsen kom författarna fram till att Moderaterna använt begrepp som traditionellt sätt använts av Socialdemokraterna och kombinerat dessa med argument som talat för liberala reformer. Ett exempel på detta är då partiet använt begrepp såsom välfärd och social trygghet, samtidigt som texterna gav uttryck för en positiv inställning till den fria marknaden. I slutsatsen framkom det att den nya profilering Moderaterna använt sig av i form av ”Sveriges nya arbetarparti” var tydlig i reklamtexterna samt på internetsidorna men förekom inte alls i Moderaternas handlingsprogram respektive idéprogram. Författarna ifrågasätter om partiets grundläggande ideologiska grunder förändrats genom partiets nya profilering.</p>

<p>Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.</p><p>Seminar date: 2008-01-14</p><p>Course: Candidate thesis media and communication, 15 ECTS,</p><p>Authors: Micela Danielsson, Frida Åhs</p><p>Advisor: Larsåke Larsson</p><p>Five keywords: Profile, Image, Brand, Fashion and Advertising</p><p>Purpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies’ image in the eye of the consumer.</p><p>Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.</p><p>Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.</p><p>Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.</p><p>Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising. The respondents situation as students had an effect on their opinions, primarily because of their economical situation. They also had a larger opinion of the fashion companies that are larger fashion chains than the companies that represented the smaller ones and the questioned stated that it could depend on that the larger fashion chains focused more on a wider market than the smaller ones. The result showed also that different communication strategies that the respondents primarily noticed were TV-commercials but also other forms of advertising.</p>

<p>Purpose/Aim: The purpose of this essay is to examine the ways two Swedish tabloid newspapers portray and describe the non-Socialist parties during the Swedish election of 2006.</p><p>Material/Method: We have been studying 388 articles about the non-Socialist parties, derived from the two largest tabloid newspapers in Sweden, Aftonbladet and Expressen, during the month before the election. The method for the study is quantitative content analysis.</p><p>Main results: The main conclusions drawn from this study are that Aftonbladet had twice as much written material about the non-Socialist parties, despite the fact that the paper is traditionally Socialist, while Expressen had consistently larger headlines. Both tabloids function to a higher degree as political actors than arenas for politics. The results are in accordance with earlier research, which shows that the degree of attention the non-Socialist parties acquired as a whole in the 2006 election, is remarkable. More than half of the articles in both tabloids portrayed the non-Socialist parties as a single political actor. The results indicate that both tabloids were in accordance with their respective traditional political “colours”.</p>

<p>New forms of Information and Communication Technologies (ICTs) have become more influential in development contexts. The concept of “The Digital Divide” points at a large division between rich and poor countries regarding access to ICTs. Critics say that the debate concerning this topic for far too long has focused mainly on the technology itself rather than social factors which impact social inclusion and development. Scholars agree that ICTs holds a tremendous potential, but how is this implemented in development contexts and how can it be used with more sensitivity towards local preconditions and social aspects?</p><p>This paper aims to examine how ICTs are being used in the context of development within an India based organisation for women called SEWA (Self Employed Women’s Association). SEWA is an organisation with about 800 000 members that work to strengthen poor, self-employed women in the informal sector within six Indian states. The purpose of the report is to investigate how new ICTs are used within SEWA and what they mean to its members regarding employment, standards of life and social development. The research questions are: A) How does SEWA work to implement ICT in the everyday life of its members? B) Which forms of ICTs are used within SEWA and what do they mean for the members? And C) How has the implementation of ICTs affected the employment opportunities, life standards and social development of the SEWA members?</p><p>The research is done through a qualitative method based on personal interviews and group interviews during April 2006 in Ahmedabad, India. The theoretical framework includes earlier research, and concepts like The Digital Divide, Technology determinism, Social capital, The Network Society, Gender relations and Empowerment. The empirical data is answering our research questions and quotes from the interviews are referred to and interpreted. Our results are discussed related to the theories and a few of our main conclusions include the following:</p><p>SEWA is integrating ICTs in the everyday life of its members with thorough respect for local preconditions, needs and through education. Despite the fact that they work solely with poor women they use the full range of ICTs in different areas of their organisation. SEWA is an example of how appropriate technology can help poor and vulnerable women to receive better education, income possibilities, social safety and access to information in underprivileged societies. SEWA has a strategy to work with “employment through ICT” which has contributed to a personal development of their female members. Not only have their confidence and status within the society improved but also their awareness of intrinsic values and rights. Furthermore the use of ICTs has helped in easing the existing inequalities between men and women within SEWA:s reach, even though gender issues has been quite a struggle for the organisation and its members.</p>

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<p>En artikelserie om livmoderhalscancer.</p><p>I Sverige diagnostiseras 30 000 kvinnor varje år med cellförändringar i livmoderhalsen. Av dem utvecklar 450 cancer. Chris Eriksson överlevde livmoderhalscancer med ett ärr som minne. John Karlssons sambo Ylva var en av de som inte överlevde.</p>

<p><p>Syftet med denna C-uppsats är att beskriva den redaktionella bloggens format med hjälp av tre huvudfrågor. Fråga ett rör innehåll och ämne i redaktionellt anknutna bloggar, fråga två hur dagstidningar förhåller sig till bloggformatet som en del av utbudet på den egna webbsidan och fråga tre hur bloggen används av och påverkar den journalistiska yrkesrollen.</p><p>För att besvara fråga ett och tre har jag utfört en kvantitativ innehållsanalys av totalt 30 blogginlägg från tio redaktionellt anknutna bloggar. För att besvara fråga två har jag gått igenom 60 dagstidningars webbsidor och antecknat deras förhållningssätt till bloggar som en del av utbudet.</p><p>Min undersökning visar att bloggen är en ny typ av genre med outnyttjad potential inom den traditionella journalistiken. Ämnesvalen i blogginläggen rör nöje, sport, spel och ledare. Ett normaliserande av bloggen går att se med exempel där enskilda bloggförfattare håller kvar vid ett traditionellt refererande i skildrandet samt medieföretagens förhållningssätt till bloggen som en del av utbudet på webbsidan. Huruvida bloggen kommer att utvecklas hänger på hur den används av producent och läsare. Bloggformatet kommer, av resultatet i den här studien att döma, inte att ersätta de traditionella uttrycksformerna för media. Bloggen som fenomen ifrågasätter journalistiken som profession, men exakt hur den journalistiska yrkesrollen kommer att förändras är svårt att uttala sig om. Beroende på hur bloggens möjligheter tas till vara, kan den fungera som ett både bra och dåligt komplement till den traditionella journalistiken.</p></p>