<p>Abstract</p><p>Title: Cancer in media from a gender perspective</p><p>Number of pages: 33 (49 including enclosures)</p><p>Author: Emma Kreü</p><p>Tutor: Amelie Hössjer</p><p>Course: Media- and Communication science D</p><p>Period: Spring 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/Aim: The aim of this thesis is to investigate if there are differences between the picture given in media of women with cancer and of men with cancer. The result is aimed to give a deeper picture of how gender is represented in media.</p><p>Material/Method: The method used in this thesis is discourse analysis, applied on twenty articles which contained personal interviews with women and men who have or have had breast or prostate cancer. Ten of the articles contain interviews with women and ten interviews with men. The articles were selected from criteria based on where and when they were published. They were picked from the two largest papers in Sweden, Dagens Nyheter (DN) and Aftonbladet (AF), ten from each paper, of which five were interviews with women and five with men. The articles were found through two search engines, Presstext (where DN is filed) and Mediearkivet (where AF is filed) and the articles which were published most recently were picked.</p><p>Main results: The main result is that there is a difference between the representation of men and the representation of women in media, to a certain point. The image of women and men who have survived the cancer is different from each other. In the representation of women there is focus on parenthood and the women’s relations to her surroundings and how the disease has effected that. In the representation of men there is more focus on sexuality and impotence and how that has effected their self-confidence. The images of women and men who still are critically ill or even dying are more similar to each other, the focus here is on the fear of dying and the wish to stay alive.</p><p>Keywords: media, gender, discourse analysis</p>

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<p>Syfte: Uppsatsens syfte är att beskriva och förklara hur publiceringen av nyheter på Internet, i form av en Internettidning, har påverkat en lokal morgontidnings organisation och verksam-het. Målet är redogöra för de faktorer som bidrar till den attityd som den studerade dagstid-ningens reportrar har gentemot Internettidningen.</p><p>Metod: Studien är en kvalitativ fallstudie där intervjuer med reportrar, chefer och Internetan-svariga har använts för insamling av empiriskt material.</p><p>Huvudresultat: Denna studie har visat att den studerande lokaltidningens reportrar har haft svårt att inkorporera nyhetspublicering till Internettidningen i sin dagliga arbetsrutin. Report-rarna har anammat en negativ attityd till den nya verksamheten och vill inte arbeta med den trots att de finner Internettidningen vara viktig och ha många möjligheter för företaget och dem själva. Resultatet visar att ledningens osäkerhet och bristande ledning gällande Internet-tidningens status samt utveckling har skapat oro i organisationen och bidragit till reportrarnas inställning till Internettidningen, de ser den vara endast ytterliggare en arbetsuppgift. Studiens resultat pekar på vikten av att tidningsledningen kommunicerar sina mål till organisationen och utvecklar tydliga strategier för en ny verksamhet, för att den nya produkten ska accepteras av medarbetarna och för dess eventuella framgång inom och utanför organisationen.</p>

<p>The purpose of this report was to study how the Swedish radio channel Sveriges Radio (SR) website changed over time. What are the differences between various media websites? How many people listen to normal and web-radio and what are the differences between the various services offered on the SR website?</p><p>Reports from the BBC, Statistics Sweden, Mediavision and the Swedish National Post and Telecom Agency were compared. Several theoreticians have been studied, including Donald A Norman, Jonas Löwgren, Karen Holtzbratt, Jacob Nielsen and Geoffrey Moore.</p><p>The method used by the author comprised a systematic mapping of statistics from webTrends, KiaIndex, SiteCensus, TNS Gallup/K2analys and reports from RUAB. The data studied have been collected from telephone interviews, postal surveys, internet panels, and from log files. The statistics have then been compared and in some cases tables have been cross-correlated.</p><p>The results from the various studies showed that SR is following the rising trend displayed by a few of the media websites reviewed. It is of particular interest to note that web-radio listening between the final period 2004 and 2005 almost doubled.</p><p>The next stage will be to offer the listener/user a more central position. By listening to users, and above all non-users, the function and content can be adapted to the larger group of pragmatists and conservative listeners that are looking for sustainable and convenient solutions.</p><p>Key words [Streaming, on demand, radio, analogue, web-radio]</p> / <p>Avsikten med den här rapporten var att ta reda på hur Sveriges Radios (SR) sajt förändras över tid. Vilka skillnader finns det mellan olika mediesajter. Hur många lyssnar på vanlig- kontra webbradio samt vad finns det för skillnader mellan olika tjänster på SR:s sajt.</p><p>Jämförelser har gjorts mellan BBC, SCB, Mediavision samt Post & Telestyrelsens rapporter. Flera teoretiker har studerats som Donald A Norman, Jonas Löwgren, Karen Holtzbratt, Jacob Nielsen och Geoffrey Moore.</p><p>Författarens metod bestod av att systematiskt kartlägga statistik från webTrends, KiaIndex, SiteCensus, TNS Gallup/K2analys samt RUAB:s rapporter. De data som undersökts kommer från telefonintervjuer, postenkäter, Internetpaneler samt loggfiler. Statistiken har jämförts med varandra samt i vissa fall har tabellerna korskörts.</p><p>Resultaten från de olika undersökningarna visar att SR följer den uppåtgående trend som några av de undersökta mediesajterna har. Men det mer intressanta är att webbradiolyssningen mellan sista perioden 2004 och 2005 nästan fördubblats.</p><p>Nästa steg blir att se till att lyssnarna/användarna står mer i centrum. Genom att lyssna på användare, men framför allt icke-användare så skulle funktion och innehåll kunna anpassas till den större gruppen pragmatiker och konservativa som vill ha hållbara och bekväma lösningar.</p>

<p>Vad är grejen med dataspel? Det är en fritidssyssla, något som unga killar sysslar med istället för att vara ute i friska luften skulle nog många svara. Det stämmer för en hel del men det har också börjat växa upp en tävlingskultur med proffs, sponsorer och internationella tävlingar. Det kallas för e-sport och är på stark frammarsch, och idag kan ungdomarna som sitter kvar hemma ses som e-sportens amatörer.</p>

<p>Denna studie gick ut på att se om publiceringen av artiklarna som handlar om psykiskt sjuka och rättspsykiatri, ökade i omfång i Expressen och Svenska Dagbladet efter mordet på utrikesministern Anna Lindh den 10 september 2003. Vi ville även analysera några utvalda texter som tar upp psykiskt sjuka i samband med brott. Vi använde oss av både kvantitativa och kvalitativa metoder för att få en så heltäckande studie som möjligt. Det vi kom fram till är att artikelantalet i båda tidningarna ökade efter mordet på Anna Lindh. Dessutom såg vi en tendens till att Expressens artiklar är mer dramatiserande och innehåller fler och större bilder än Svenska Dagbladets artiklar.</p>

<p>As students of graphic design the craft of print is close to our hearts. One of the most essential mediums of the evolution of printing techniques is the poster. In a world where digital mediums are being utilized to a greater degree everyday, our love for the printed poster makes us wonder if the days of the poster are counted.</p><p>What we did was to take a closer look at the role of the poster in promoting events. We focused on the Stockholm area and did qualitative interviews with three different event promoters. Live Nation which is an international live entertainment promoter, Dramaten which is one of Sweden’s most well respected theaters and Stockholm Live which is a stand up comedy promoter in Stockholm city.</p><p>From doing this we learned that economics play an important part in defining the role of the poster. Our research shows that events with a lower budget utilize a larger degree of promotion through posters. We also learned that the communicative effect of the poster is mainly positive when used in an integrated collaboration with other media channels.</p><p>What we finally drew as a conclusion is that the use of promotion with posters is declining. But there is no reason to believe it will completely disappear as its unique and effective communicative qualities is in no way obsolete.</p>

<p>The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the conditions that has been changed. Today, advertising is a matter of course in our daily lives, every day we are exposed to thousands of messages that wants to persuade and convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have changed in the last 60 years or if the same tricks are still being used today. Our two hypotheses is: A) the rhetorical and semiotic basis of an ad looks the same today as 60 years ago. Despite the obvious difference in layout and graphic design, we believe that persuasion techniques in the form of semiotic and rhetorical character used to sell a product does not differ significantly for the past compared to today. B) Propaganda is used more often in ads from the past then in the ads of today. The purpose of this paper has been to examine whether these hypothesis are correct or not. Our conclusion was based on a qualitative image- and rhetoric analysis applied to six ads from the past (40’s, 50’s and 60’s) and six ads from the present (2010) and the research of how propaganda is used. It was concluded that the hypothesis was not true, instead, we could see during the sixties that led to a different type of ad, a type that is more consistent with today's ads.</p>

<p>This thesis aims at examining factors that influence women’s choice of clothing. Focus lies on what women want to communicate with their clothes, how consumption is used as a means of expression, women’s attitude towards the clothing and the body image that media has created. Is there an underlying idea in a women’s choice of clothing and is she trying to express something specific? Why do women buy the clothes they do? The aim with this thesis is to identify if there is a difference between people from an urban area and those from a small town, as well what role the geographic difference plays in how fashion conscious you are or how you choose your clothes. The theoretical framework applied primarily includes Jean Baudrillard and Zygmunt Bauman's theories of consumption, Pierre Bourdieu's theory of distinction and a feminist theory of Judith Butler and Susan Bordo. A qualitative methodology has been applied in the form of extensive interviews with 18 women aged 20-30 living in Stockholm and Karlskrona. The results showed how women use clothing to express their personality in different ways depending on the social situation they’re in. Furthermore the results showed that other women are a woman’s biggest threat and men do not have a big impact on women’s choice of clothing.</p>

<p>This study is based on the feminist belief in the importance of a reorganization of the existing gender hierarchy, where women have less power than men. Since news media reflect as well as contribute to create the reality we live in has the purpose with this study been to shed some light on how the gender structure is expressed in Sweden’s most popular television news program. I chose to examine one broadcast per day from the Public Service SVT news program Rapport during January 2010 using quantitative content analysis and the result was as follows:</p><ul><li>65 % of the news programs was presented by a woman news anchor </li><li>36 % of the news reports was carried through by a women journalist </li><li>31 % of the interviews contained a female participant </li><li>The representation of female participants in interviews did not depend onif the journalist was a woman or a man</li><li>The representation of female participants in interviews did not depend on if the report was from Sweden or abroad</li><li>Women were more often than men interviewed in the role as nursing staff, development aid worker, teacher or principal, parent of a son, retired and sick or sick leave</li><li>Only men were interviewed in the role as rescue worker, custom staff, member of the armed forces, house owner and tourist.</li></ul>