Die herausragende Arbeit von Hofstede et al. über Unternehmenskultur (1990), die in den 1980er Jahren in Dänemark und den Niederlanden durchgeführt wurde, konnte teilweise in Österreich mit einer unterschiedlichen Stichprobe rund 25 Jahre später repliziert werden. Fünf der sechs Dimensionen konnten repliziert werden, eine Dimension(P3) zeigte keine signifikanten Ergebnisse. Eine Replizierung von Hofstede's angewandter Methode einer Faktoranalyse brachte erneut sechs Dimensionen, wobei eine Hofstede Dimension mit beiden Ausprägungen aufschien(P2), und die Hofstede Dimension P3 wiederum keine signifikanten Ergebnisse brachte. Die neuen Dimensionen wurden mit den empirischen GLOBE Österreich-Ergebnissen (Szabo & Reber, 2007) in Verbindung gebracht. Da zwei der neuen Dimensionen sehr gut mit den österreichischen GLOBE-Ergebnissen übereinstimmten, wurden sie "Leistungsorientierung" und "Partizipative Führung" genannt. Die gute Übereinstimmung mit den GLOBE-Ergebnissen unterstützte die Hypothese vom nationalen Einfluss auf Organisationskultur. Die neuen Dimensionen wurden mit einem Leistungsindikator (Umsatzentwicklung der befragten Unternehmen) in Zusammenhang gebracht, um eine mögliche Organisationskultur/Performanz-Verbindung zu untersuchen. Die Arbeit besteht aus einem Literatur- und einem empirischen Teil. Im Literaturabschnitt untersucht der Autor aktuelle Modelle der Organisationskultur und Studien, die sich mit der Beziehung zwischen Unternehmenskultur und Leistung befassen. Der empirische Abschnitt präsentiert die Methoden und die Analyse der quantitativen Forschungsdaten. In der Folge wird ein adaptiertes Organisationskultur-Modell mit Bezug auf österreichische Kultureinflüsse entwickelt. Die Ergebnisse werden mit den etablierten Forschungsergebnissen von GLOBE (Szabo & Reber, 2007) und Sagiv und Schwartz (2007) zur Organisationskultur in Österreich in Beziehung gestellt. Weiters vergleicht der Autor die Ergebnisse von Hofstede's (2001) Nationalkultur-Werten für Österreich mit den denen seiner Stichprobe auf experimenteller Basis. Die Verbindung dieser neuen Skala mit finanzieller Leistung als Leistungsindikator resultiert in einer moderaten Korrelation (erklärte Varianz von rund 7%), was sich aus dem Einfluss zahlreicher Variablen erklärt. Diese Arbeit wird mit einer Diskussion über die Resultate und die damit verbundenen Management-Empfehlungen abgeschlossen.

The present thesis deals with the topic of intercultural models in advertising. The theoretical part is concerned with the definition and characteristics of culture and cultural dimensions. It also describes and compares the Hofstede model and the GLOBE model. It defines the concept of advertising and its aims and means. The methodology section describes the design of focus group interviews that are used in the practical part of the thesis. The aim of this work is to compare the consistency of opinions of respondents on the TV commercials presented with the Hofstede model. In its sub-goals, the work aims to identify the attributes of advertisements that respondents are most addressed by, and to select the most appropriate advertisement for the Czech market based on evaluation of the respondents.

Quels sont les effets des institutions du marché du travail et de la culture nationale sur l’activité en matière de fusions et acquisitions ? Cette thèse propose d’apporter des réponses à cette question tout au long de trois chapitres. Le premier chapitre s’intéresse aux effets des institutions du marché du travail, sous l’angle de la négociation collective, sur ces opérations. Il met en évidence que les fusions et acquisitions augmentent en nombre avec la force des syndicats et la capacité de négociation des employés des pays. La négociation collectiveaccroît l’activité en fusions et acquisitions parce que les acquéreurs potentiels peuvent retirer des gains d’opportunité plus élevés en s’appropriant les montants des « rentes » accaparées par les employés. Les chapitres deux et trois étudient comment les cultures nationales affectent les résultats des opérations de fusion et acquisition. Ils montrent que les firmes de pays fortement « orientés vers la quête de résultats » ont moins tendance à réaliser des fusions transfrontalières, à mener à terme les négociations annoncées et à devenir cibles. Quand ces opérations ont lieu, les cibles connaissent des rendements anormaux cumulés élevés à l’annonce de l’opération. Les firmes appartenant à des pays « orientés vers la tradition » ont moins tendance aussi à réaliser des fusions transfrontalières, à mener à terme les négociations annoncées et à devenir cibles. Quand ces opérations ont lieu, les cibles connaissent des rendements anormaux cumulés plus faibles à l’annonce de l’opération. Les firmes appartenant à des pays « orientés vers les personnes » ont plus tendance à réaliser des fusions transfrontalières et à mener à terme les négociations annoncées. / What are the effects of labor market institutions and national culture on mergers and acquisitions activity? The thesis proceeds in answering this question along three chapters. The first chapter investigates the effects labor market institutions defined as collective bargaining on mergers and acquisitions (M&A) activity. It provides evidence that M&A activity increases in countries with strength of labor unions and high bargaining coverage. Collective bargaining increase M&A activity because potential acquirers have greater gains opportunities sourced from reappropriation of employee ‘rents’. Second and third chapters explore effects of national culture on different M&A outcomes. They show that firms from result-oriented countries are less likely to make cross-cultural acquisitions, to complete announced deals, to become targets, and target firms experience higher CAR around announcement date. Firms from people-oriented countries are less likely to make crosscultural acquisitions, to complete deals and are more likely to become targets and target firms experience lower CAR. Firms from people oriented countries are more likely to make crossculturalacquisitions and complete announced deals.

In the new business world, organizational knowledge is considered to be a key factor for profitability attainment. This is true within any industry. It is a vital enabler of superior business accomplishments and developments. Managing such valuable knowledge enables organizations to gain a competitive advantage and advance in the process of wealth creation. As organizations worldwide become increasingly aware of the benefits that can be achieved by engaging in effective knowledge management practices, the need arises for additional research in order to identify and ascertain the effects of cultural differences among the operating environments of different firms, and to find out how these differences translate into varying uses of technologies and knowledge management practices in firms; that is the main objective of this research. To reach this goal, the study utilizes an exploratory research design to collect and analyze quantitative data from employees of various organizations in different countries and industries. We do this in order to explore the determinants of effective knowledge management from cultural, organizational, and technological perspectives. Specifically, the study will examine the country of Saudi Arabia and compare it to other countries. Quantitative data for an empirical investigation was collected through a web-based survey questionnaire sent to employees of various organizations within different national contexts and industrial settings. Drawing upon previously validated studies and several new hypotheses, this study presents a theoretical model that integrates different sociological and technological factors that influence employees’ behavior when using Enterprise 2.0 technologies for knowledge management. Sociological determinants include: power distance, long term-orientation, knowledge management environment, and personal and organizational behavior. The technological determinants include: Enterprise 2.0 tools, richness, sophistication, ease of use, usefulness and behavioral intention of really using these tools. The quantitative investigation reflects the testing of significant theoretical constructs and relational propositions from the theoretical model. Exploratory factor analysis and structural equation modeling techniques were used to estimate a structural relationship model among the sociological and technological determinants of the intentions of use of Enterprise 2.0. The key findings from this study emphasize the role of technology perceptions including: perceived ease of use, perceived usefulness, richness, sophistication of adoption, the use of Enterprise 2.0 technologies in the workplace, as well as the knowledge management environment of the organization. Furthermore, the results highlight the impact of factors pertaining to knowledge management, such as personal and organizational information on the use of Enterprise 2.0 tools. This study also found that divergences among countries with different cultural settings might affect the knowledge management environment and the use of Enterprise 2.0 in organizations; further investigation is needed in this area. Based on these findings, the study offers theoretical implications and suggestions for future research. This research provides guidelines for practices, processes, and technologies related to knowledge management. It also gives specific recommendations, for companies operating in various cultural contexts, on how to give priority to the context and the environment in which the knowledge is being exchanged as well as how to enhance the technological infrastructures that offer a behavioral incentive to use Enterprise 2.0 technologies for knowledge management.

The subject of this thesis is to evaluate the corporate culture of UniCredit Group. The thesis also analyses the influence of Italian national culture on corporate culture of the UniCredit Group. The theoretical part describes the corporate culture, its determinants, typology and strategies used in international expansion. The practical part introduces the UniCredit Group, its history on the czech market and it also includes the evaluation of the corporate culture. In the end, there is an analysis of Italian national culture being one of the determinants of the UniCredit Groups corporate culture.

This thesis deals with internal communication in Doosan Bobcat Manufacturing Ltd. The main goal of this work is to analyze the current situation of internal communication with regard to its corporate culture, to highlight drawbacks and suggest possible solutions for improvements. There are basic concepts as a national culture, corporate culture and an internal communication in the theoretical part. This is essential for the analytical part. The practical part is based on a survey run in the company -- both quantitative and qualitative research. I offer recommendations for improving present situation based on respondents' answers and interviews with top management in the conclusion.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2015-11-25T20:42:24Z No. of bitstreams: 1 Claudia Sofia Frias Pinto.pdf: 873576 bytes, checksum: 70bf6a30f4759f2761a1504fddb9fdca (MD5) / Made available in DSpace on 2015-11-25T20:42:24Z (GMT). No. of bitstreams: 1 Claudia Sofia Frias Pinto.pdf: 873576 bytes, checksum: 70bf6a30f4759f2761a1504fddb9fdca (MD5) Previous issue date: 2015-06-15 / In this study I analyze the influence of national culture in project performance. Specifically, I examine if national culture influences project performance and which cultural dimensions affect project performance. Methodologically, I conducted an empirical study, based in a final sample of 271 project managers and project occurred in 39 different countries. The results showed that cultural dimensions, power distance and future orientation have a negative impact in project performance, and gender egalitarianism has a positive impact in project performance. This study has a theoretical and practical contribution. This study is intended, for one hand, to contribute to the advance of literature in project management and on the other, help project managers preparing for cultural diversity, increasingly common in the projects. / Neste estudo analisei a influência da cultura nacional no desempenho dos projetos. Especificamente, examinei se a cultura nacional influencia o desempenho dos projetos e que dimensões culturais afetam o desempenho dos projetos. Metodologicamente, realizei um estudo empírico, com uma amostra final de 271 gestores de projetos, e projetos ocorridos em 39 países diferentes. Os resultados mostraram que as dimensões culturais, distância ao poder e orientação futura têm um impacto negativo no desempenho dos projetos, e que o igualitarismo de gêneros tem um impacto positivo no desempenho dos projetos. Este estudo tem uma contribuição teórica e prática. Com este estudo pretendo, por um lado, contribuir para o avanço da literatura em Gestão de projetos e, por outro, ajudar os gestores de projetos a se prepararem para a diversidade cultural, cada vez mais frequente nos projetos.

The development of technology in the 21st century has led to extensive use of various social media platforms worldwide among consumers as well as businesses, which has led to an increased number of advertisements on social media across borders, where they may face differences regarding how their advertisement is perceived considering cultures, religions, and traditions. These cultural factors make it crucial for companies to recognize local cultural differences to succeed globally. Qualitative data collection with semi-structured interviews with fourteen participants from Sweden, India, and Japan was implemented to determine whether there are discrepancies concerning individual perceptions towards social media advertisements. The interviews were conducted by participants taking part in an artificial and recorded Facebook feed consisting of advertisements connected to four of Hofstede's dimensions, as well as pictures, and posts. The empirical findings suggest that the participants' perceptions are subjective and highly individual, but similarities could be linked to their attitude, brand recognition, imagery, and interest. In addition, when considering the Hofstede's model, it indicates that culture infuses the participants perception of the advertisements connected to all four dimensions examined in terms of femininity, masculinity, individualism, collectivism, restraint, indulgence, and power distance. However, the dimensions had less measurable effect related to national culture among the participants regarding each represented nation. With the results of this study, we hope to contribute with increased insight into how consumers based on their national culture can interpret advertisements on social media.

Organisationskultur är ett centralt tema för forskning inom organisationsteori där det är uppenbart att kulturella dimensionen påverkar alla aspekter av en organisation. Denna dimension präglar det sätt människor i ett företag tänker, värderar samt reagerar på ideér, åsikter och föreställningar som till sin natur är kulturella (Alvesson, 2015).        Syftet med denna undersökning var att få en ökad förståelse kring ett multinationellt företags organisationskultur inom digitalkameraindustrin, genom att jämföra två kontor belägna i olika länder. Det ena kontoret beläget i Storbritannien och det andra i Sverige. Detta görs genom en komparativ undersökning för att kunna belysa potentiella likheter samt skillnader som kan finnas hos ett multinationellt företag där individers kulturella normer och värderingar kan forma organisationskulturens landskap. I studien genomfördes flertalet semistrukturerade intervjuer med individer som hade en ledarskapsposition i företaget. Intervjuerna speglade deras syn på organisationskulturen inom respektive kontor.   Resultatet från studien har påvisat både skillnader samt likheter kring organisationskulturen inom respektive kontor. I studien kom det fram att båda kontoren hade liknande praktiker kring uppdelning av arbete och gemensamma åsikter gällande synen på, samt behandlingen av medarbetare. Det som skilde deras organisationskultur åt var tonen i kommunikationen samt relationen mellan underordnade och överordnade. Det svenska kontoret hade en plattare hierarki och en informell kommunikation, medan det brittiska kontoret skiljde sig åt ur den aspekten till en viss grad. / Organizational culture is a central theme within the field of organizational theory and it is essential to note that the cultural dimension affects all aspects of an organization. It informs the way individuals within a company think, value and react to ideas, opinions and notions that are in their essence cultural (Alvesson, 2015).   The purpose of the study was to gain an increased understanding of a multinational corporation’s organizational culture within the digital camera industry, by comparing two offices located in different countries. One in the United Kingdom and the other in Sweden. This was achieved through a comparative study in order to shine a light on potential similarities and differences that might exist within a multinational corporation, where an individual’s cultural norms and values may shape the landscape of the organizational culture. Semi-structured interviews were conducted with a number of people with a leadership position within the company to gain insight on the culture within their respective offices.   The result showed both commonalities and differences between the two offices regarding the organizational culture. Both offices shared practices regarding the distribution of work and held similar views on the treatment of coworkers. A prominent difference between the office's culture was the tone of communication and relationship between superiors and subordinates. The swedish office had quite a flat hierarchy and an informal style of communication compared to the british office, which leaned in the opposite direction to a degree.

<p>Posle Hofstede-ovog istraživanja dimenzija nacionalne kulture, Srbija je pro&scaron;la kroz niz dramatiĉnih promena, ali je raĊen mali broj istraživanja organizacione kulture kojim bi se utvrdilo kakve su posledice te promene ostavile na nacionalnu i organizacionu kulturu. Cilj disertacije je da istraži nacionalnu i organizacionu kulturu prema GLOBE projektu nakon nastalih promena, kao i uticaj organizacione kulture na razliĉite organizacione ishode u preduzećima u Srbiji, a neki od njih su aspekti zadovoljstva poslom, LMX, pol, vlasniĉka struktura preduzeća i nacionalno poreklo preduzeća. Jedan od najznaĉajnijih aspekata ovog istraživanja je demonstracija koristi od primene op&scaron;tije kulturne teorije za istraživanje organizacione kulture. Uzorak sadrži 256 srednjih menadžera zaposlenih u preduzećima u Srbiji. Rezultati dokazuju da su dimenzije organizacione kulture znaĉajni prediktor svih aspekata zadovoljstva poslom i da je varijabla LMX moderator relacije izmeĊu nekih dimenzija organizacione kulture i zadovoljstva poslom. Pored toga, u disertaciji je istražena emocionalna inteligencija kao prediktor zadovoljstva komunikacijom i uticaj LMX-a i pojedinih dimenzija organizacione kulture (distanca moći i kolektivizam), kao moderatora odnosa izmeĊu aspekata emocionalne inteligencije i nekih aspekata zadovoljstva komunikacijom u preduzećima u Srbiji. Analiza podataka pokazuje da neki faktori zadovoljstva komunikacijom imaju snažnu korelaciju sa nekim sposobnostima emocionalne inteligencije i da su te korelacije pod moderatornim uticajem pola, LMX-a i dimenzija organizacione kulture: distanca moći, institucionalni kolektivizam i kolektivizam grupe. Rezultati istraživanja mogu da posluže menadžerima ljudskih resursa u preduzećima u Srbiji, kao i istraživaĉima, rukovodiocima i stranim investitorima.</p> / <p>After Hofstede&rsquo;s investigations of national culture dimensions, Serbia went through a process of many political and economic changes, but there is a lack of research on how these changes have instigated changes in national and organizational cultural dimensions.<br />The aim of this thesis is to investigate GLOBE national and organizational culture dimensions after those changes and relationships between organizational culture and different organizational outcomes, some of them are facets of job satisfaction and the leader-member exchange relation in Serbian organizations, gender, national origin of companies and ownership structure. One of the most important aspects of this study was the demonstration of the utility of applying more general cultural theory to the study of organizational cultures. The sample consists of 256 middle managers working in Serbian organizations. The results obtained proved that organizational culture dimensions are significant predictors of all facets of job satisfaction and that relations between some organizational culture dimensions and facets of job satisfaction are moderated by the leader-member exchange (LMX) variable. The results obtained proved that emotional intelligence is a predictor of communication satisfaction and the impact of LMX and GLOBE organizational culture dimensions, and power distance and collectivism as moderators on the relationships between EI abilities and some aspects of communication satisfaction in Serbian organizations. Analysis of the data showed that some communication satisfaction factors strongly correlate with some emotional intelligence abilities and that these correlations are under moderating influence of LMX and GLOBE organizational culture dimensions: power distance and institutional and in-group collectivism. The results may be of interest for human resource managers in Serbian organizations as well as for foreign investors.&nbsp;</p>