In the last couple of years, the amount of commercial messages in our society has increased steadily which in turn has made us humans very critical against all kinds of advertising. Brand researcher Douglas B. Holt even claims that this directly threatens brand's trustworthiness. As a backlash and result of this situation, a couple of companies has begun to change the way they communicate to the big audience through the TV or computer screen - so-called native advertising or narrativity. A Swedish company that has been specially noticed for its commercials is Telenor with its campaign “Telenorfamiljen” where we get to follow an ordinary family through life where different kinds of technical products are used to ease life.  The purpose of this essay is to take a closer look at how Telenor strategically have chosen to build up their commercial campaign by narrative perspectives with the help of semiotic tools. The material, consisting of three chosen commercials from the campaign, was analyzed with a combined narrative and semiotic method with a primary focus on the narrative.  The result did not only show an appliance of the narrative, but also how Telenor has taken advantage of the tools that the narrative offers. This has been done to credibly give the recipients a story that they can relate to. Furthermore, the narrative elements seem to have been selected with great care since each part is individually significant and influences the story as a whole if it was being replaced. Neither Telenors logotype, products and services were given much visual attention which in turn proves how Telenor wants to be seen as a brand that focuses on the individual and its everyday life rather than its own gain.

Este trabalho aborda analiticamente o Trio em fá sustenido menor (1916) do compositor brasileiro Alberto Nepomuceno, com objetivo de constituir um estudo de caso que permita um melhor posicionamento da obra do compositor no período de transição entre o romantismo e o modernismo brasileiros. Ele levanta dados do contexto ideológico-musical no qual se insere a obra, em especial das noções francesas de progresso e suas consequências musicais no início do século XX. A pesquisa apresenta também os fundamentos teóricos de uma proposta analítica que visa incorporar à análise estrutural os desdobramentos do significado musical. Ela procura unir, por meio do conceito de multivalência, os estudos das tópicas, dos esquemas, da narratividade e da intertextualidade. O trabalho apresenta quatro análises multivalentes, uma para cada movimento da obra. Os resultados apontam para uma obra que se constitui em uma rede de símbolos musicais introversivos e extroversivos, que faz um equilíbrio entre a tradição formal e expressiva e o uso de novos materiais sonoros. / This work analyzes the Piano Trio in F sharp minor by the Brazilian composer Alberto Nepomuceno, aiming to constitute a case study that allows a better positioning of the composer\'s work in the period of transition between Brazilian romanticism and modernism. It raises data from the ideological-musical context in which the work is inserted, especially the French notions of progress and its musical consequences in the early twentieth century. The research also presents the theoretical foundations of an analytical proposal that aims to incorporate into the structural analysis the unfolding of musical meaning. It seeks to unite, through the concept of multivalence, the studies of topics, schemata, narrativity and intertextuality. The work presents four multivalent analysis, one for each movement of the work. The results point to a work that constitutes a network of introversive and extroversive musical symbols, which makes a balance between formal and expressive tradition and the use of new sound materials.

[pt] A presente dissertação tem como objetivo analisar as dimensões sensoriais envolvidas nas relações de cuidado entre o bebê e seus agentes cuidadores nos primórdios da vida psíquica. A partir de uma interlocução entre psicanálise e desenvolvimento infantil, o presente estudo discute um modelo de intervenção que visa favorecer a constituição psíquica dos bebês a partir das relações estabelecidas entre estes e os agentes de cuidado nas instituições. A pesquisa sobre relações objetais precoces e constituição do sujeito, desenvolvida no berçário de uma instituição (abrigo/creche) com bebês entre 6 e 18 meses fundamenta a análise dos eixos do cuidado com bebês, o método de observação e a construção clínica da intervenção precoce. A participação primordial da narratividade nas relações de cuidado está no centro de nossa investigação e tem como eixo teórico os trabalhos desenvolvidos por D. Stern, B. Golse e G. Haag sobre os primórdios da subjetivação, assim como o modelo metapsicológico proposto por Winnicott sobre as relações iniciais mãe/bebê. Através da compreensão das funções do cuidado como um eixo primordial para o processo de subjetivação dos bebês, o trabalho procura ressaltar as dimensões sensíveis do bebê e do adulto, o que torna fundamental a noção de mutualidade e co-construção nas práticas direcionadas à primeira infância. / [en] The thesis herein aims to analyze the implications involved in a relationship of care between babies and their caregivers in the early days of psychic life. Founded on an interchange between psychoanalysis and infantile development, this study discusses an intervention model which concentrates on the psychic constitution of babies, based on the relationships established with caregivers in care centers. The research on early object relations and constitution of the subject, carried out at the nursery of a given institution (children s shelter or daycare center), with babies between 6 and 18 months, sustains the analysis of the principles of baby care, the observation method and the clinical development of early intervention. The essential role of narrativity in relationships of care is central to our investigation and its theoretical basis lies in the works developed by D. Stern, B. Golse and G. Haag about the early stages of subjectivity, as well as in the metapsychological model proposed by Winnicott on the early relations between mother and baby. By accepting the role of baby care as an essential basis for the process of subjectivity in babies, this study looks to highlight the sensitive aspects of both the baby and the adult, confirming the notions of mutuality and co-construction as an essential part of practices relating to early childhood.

Este trabalho aborda analiticamente o Trio em fá sustenido menor (1916) do compositor brasileiro Alberto Nepomuceno, com objetivo de constituir um estudo de caso que permita um melhor posicionamento da obra do compositor no período de transição entre o romantismo e o modernismo brasileiros. Ele levanta dados do contexto ideológico-musical no qual se insere a obra, em especial das noções francesas de progresso e suas consequências musicais no início do século XX. A pesquisa apresenta também os fundamentos teóricos de uma proposta analítica que visa incorporar à análise estrutural os desdobramentos do significado musical. Ela procura unir, por meio do conceito de multivalência, os estudos das tópicas, dos esquemas, da narratividade e da intertextualidade. O trabalho apresenta quatro análises multivalentes, uma para cada movimento da obra. Os resultados apontam para uma obra que se constitui em uma rede de símbolos musicais introversivos e extroversivos, que faz um equilíbrio entre a tradição formal e expressiva e o uso de novos materiais sonoros. / This work analyzes the Piano Trio in F sharp minor by the Brazilian composer Alberto Nepomuceno, aiming to constitute a case study that allows a better positioning of the composer\'s work in the period of transition between Brazilian romanticism and modernism. It raises data from the ideological-musical context in which the work is inserted, especially the French notions of progress and its musical consequences in the early twentieth century. The research also presents the theoretical foundations of an analytical proposal that aims to incorporate into the structural analysis the unfolding of musical meaning. It seeks to unite, through the concept of multivalence, the studies of topics, schemata, narrativity and intertextuality. The work presents four multivalent analysis, one for each movement of the work. The results point to a work that constitutes a network of introversive and extroversive musical symbols, which makes a balance between formal and expressive tradition and the use of new sound materials.

Com base na investigação prática \"INCUBADORA\", que ocorreu concomitantemente ao estudo teórico, esta dissertação tem o objetivo de confrontar teatro com games, usando como referência o jogo de simulação The Sims. O foco do experimento foi estudar a apropriação dos mecanismos de jogabilidade na dramaturgia, na encenação e na atuação. Esse procedimento se deu por meio de um software especialmente desenvolvido, que permitiu aos espectadores - usando seus próprios aparelhos celulares - interagir com o jogo cênico, o que foi denominado interfaceamento da cena. Esta proposta teve por objetivo perturbar o espaço do \"espectadorcontemplador\" e testar a possibilidade de um \"espectador-interator\". A fim de refletir a respeito do teatro no contexto cultural de mídias digitais, são propostos, então, os conceitos de \"drama gamificado\" e \"espetáculo-game\". / Based on the practice research \"INCUBADORA\", which occurred concomitantly with the theoretical study, this thesis aims to confront theater with games, using the simulation game The Sims as reference. The focus was to study the mechanisms of appropriation of gameplay by dramaturgy, staging and performance. This procedure was done through a specially developed software that allowed viewers to interact with the scenic game using their own mobile phones. This procedure was called interfacing scene. This proposal aimed to disrupt the space of \"spectator-beholder\" and test the possibility of a \"spectator-interactor\". In order to rethink the theater in the cultural context of digital media, it is proposed the concepts of \" gamificated drama\" and \"gamespetacle\".

This thesis explores the symmetry between theatres and museums, and investigates how a museum experience is similar to a theatrical event. Particularly, this project examines how the Canadian War Museum performs historical narrative through its use of three performative elements of a theatre production: space, objects and actor’s body. Firstly, this thesis analyses how creating a historical narrative is similar to fiction writing and play writing. It follows the argument of Hayden White and Michel de Certeau who recognize a historical narrative as a performative act. Accordingly, this thesis examines the First World War exhibit at the Canadian War Museum as a space of performance. I apply Lubomír Doležel’s literary theory on possible worlds, illustrating how a museum space can create unique characteristics of a possible world of fiction and of history. Secondly, this thesis employs Marie-Laure Ryan’s theory of narrativity to discuss how museum objects construct and perform their stories. I argue that the objects in museums are presented to the public in a state of museality similar to the condition of theatricality in a theatre performance. Lastly, this thesis investigates the performance of people by applying various theories of performance, such as Michael Kirby’s non-acting/acting continuum, Jiří Veltruský’s concept of the stage figure, and Freddie Rokem’s theories of actors as “hyper-historians.” In this way, this thesis explores concrete case studies of employee/visitor interactions and expands on how these communications transform the people within the walls of the museum into performers of historical narrative. Moreover, according to Antoine Prost, the museum as an institution is an educational and cultural authority. As a result, in all of these performative situations, the Canadian War Museum presents a historical narrative to its visitors with which it can help shape a sense of national identity, the events Canadians choose to commemorate and their personal and/or collective memories. In its interdisciplinary scope, this thesis calls upon theories from a variety of academic fields, such as performance studies, history and cultural studies, museology, and literary studies. Most importantly, however, this project offers a new perspective on the performative potentials of a national history museum.

Although the opera paraphrase was once a cornerstone of the virtuoso pianist's repertoire, as a genre it has traditionally been neglected by a scholarship which prioritizes authenticity and original compositional thought. By approaching this repertoire from a critical standpoint concerned with the production of narrative, this thesis demonstrates the true value of the paraphrase. A review of the current literature on narrative, gesture, and the paraphrase reveals major gaps in the state of research, and this thesis addresses these issues by presenting analyses of several works, in both printed and performed forms. The chapter “Settling the Score” interrogates the score, and argues that through their choice, ordering, and setting of operatic themes in a paraphrase, composers can alter or recreate the narrative of the source opera. By analyzing and comparing by reading the narrative schemes of seven different paraphrases based on Mozart's Don Giovanni, the chapter highlights the agency of the arranger in the production of narrative. The next chapter, entitled “Playing the Part,” suggests that the creation of narrative also extends beyond the work of the composer to encompass the role of the performer. By comparing the use of physical gestures in two video-recorded performances of Liszt's paraphrase Réminiscences de Don Juan, the thesis postulates that a pianist's gestures can influence the audience's perception of narrative. In an attempt to centralize the voice of the performer, the chapter also includes reflective analysis of the author's own performances of Liszt's paraphrase. By employing analytical methods which focus on the production of musical narrative, this thesis demonstrates that the paraphrase is worthy of greater attention, both in scholarship and performance.

This thesis explores the symmetry between theatres and museums, and investigates how a museum experience is similar to a theatrical event. Particularly, this project examines how the Canadian War Museum performs historical narrative through its use of three performative elements of a theatre production: space, objects and actor’s body. Firstly, this thesis analyses how creating a historical narrative is similar to fiction writing and play writing. It follows the argument of Hayden White and Michel de Certeau who recognize a historical narrative as a performative act. Accordingly, this thesis examines the First World War exhibit at the Canadian War Museum as a space of performance. I apply Lubomír Doležel’s literary theory on possible worlds, illustrating how a museum space can create unique characteristics of a possible world of fiction and of history. Secondly, this thesis employs Marie-Laure Ryan’s theory of narrativity to discuss how museum objects construct and perform their stories. I argue that the objects in museums are presented to the public in a state of museality similar to the condition of theatricality in a theatre performance. Lastly, this thesis investigates the performance of people by applying various theories of performance, such as Michael Kirby’s non-acting/acting continuum, Jiří Veltruský’s concept of the stage figure, and Freddie Rokem’s theories of actors as “hyper-historians.” In this way, this thesis explores concrete case studies of employee/visitor interactions and expands on how these communications transform the people within the walls of the museum into performers of historical narrative. Moreover, according to Antoine Prost, the museum as an institution is an educational and cultural authority. As a result, in all of these performative situations, the Canadian War Museum presents a historical narrative to its visitors with which it can help shape a sense of national identity, the events Canadians choose to commemorate and their personal and/or collective memories. In its interdisciplinary scope, this thesis calls upon theories from a variety of academic fields, such as performance studies, history and cultural studies, museology, and literary studies. Most importantly, however, this project offers a new perspective on the performative potentials of a national history museum.

Although the opera paraphrase was once a cornerstone of the virtuoso pianist's repertoire, as a genre it has traditionally been neglected by a scholarship which prioritizes authenticity and original compositional thought. By approaching this repertoire from a critical standpoint concerned with the production of narrative, this thesis demonstrates the true value of the paraphrase. A review of the current literature on narrative, gesture, and the paraphrase reveals major gaps in the state of research, and this thesis addresses these issues by presenting analyses of several works, in both printed and performed forms. The chapter “Settling the Score” interrogates the score, and argues that through their choice, ordering, and setting of operatic themes in a paraphrase, composers can alter or recreate the narrative of the source opera. By analyzing and comparing by reading the narrative schemes of seven different paraphrases based on Mozart's Don Giovanni, the chapter highlights the agency of the arranger in the production of narrative. The next chapter, entitled “Playing the Part,” suggests that the creation of narrative also extends beyond the work of the composer to encompass the role of the performer. By comparing the use of physical gestures in two video-recorded performances of Liszt's paraphrase Réminiscences de Don Juan, the thesis postulates that a pianist's gestures can influence the audience's perception of narrative. In an attempt to centralize the voice of the performer, the chapter also includes reflective analysis of the author's own performances of Liszt's paraphrase. By employing analytical methods which focus on the production of musical narrative, this thesis demonstrates that the paraphrase is worthy of greater attention, both in scholarship and performance.

<p>For many people, a good game is synonymous with good graphics. One thing that is often forgotten, is that the graphics only makes up one part of the games. An aspect of the games that is far to often forgotten, is the game’s content and ability to tell stories. Through analyses of the games of the Zelda series, the development of content and storytelling aspects of computer- and video games, since the later half of the 1980:s and up till today, are examined.</p> / <p>Bra spel är för många synonymt med bra grafik. Något som allt för ofta glöms bort är att grafiken bara är en del av det hela. En aspekt av spelen som ofta glöms bort, är dess innehåll och möjligheter att berätta historier. Genom grundliga analyser av spelen i Zelda-serien undersöks hur berättandet inom TV-spelen sett ut, och förändrats sedan andra halvan av 1980-talet och fram tills idag. </p>