A presente pesquisa é um estudo sobre a memória ferroviária na qual buscamos verificar como a memória da ferrovia, especificamente o conjunto ferroviário da Cia. Paulista de Estradas de Ferro em Rio Claro-SP, se reproduz e é ressignificada no contexto urbano atual pelas novas gerações, que tiveram pouco ou nenhum contato com a ferrovia, mas se deparam cotidianamente com os símbolos dessa época. Por meio de entrevistas individuais semiestruturadas com ex-operários da companhia, jovens e adultos buscamos identificar se esta memória coletiva se mantém na atualidade. Pudemos perceber a permanência de uma identidade ferroviária, tão reforçada no passado, que ainda se perpetua nas novas gerações, mostrando como os vínculos entre a memória e o espaço, memória e grupos, memória e tempo, favorecem a construção das memórias na atualidade e perpassam diferentes gerações que atribuem diferentes significados aos acontecimentos do passado. / This research is a study on the railway memory in which we verify how the memory of the railroad, specifically rail assembly Cia. Paulista Railways at Rio Claro-SP, reproduces and is re-signified in the current urban context by new generations have had little or no contact with the railroad, but are faced daily with the symbols of that era. Through semi-structured individual interviews with former workers of the company, youth and adults we are able to identify what remains from that collective memory today. We realized the permanence of a railway identity, as reinforced in the past, which still perpetuates in the new generations, showing the links between memory and space, memory and groups, memory and time, favor the construction of memories today and crossing different generations who attribute different meanings to the events of the past.

A presente pesquisa é um estudo sobre a memória ferroviária na qual buscamos verificar como a memória da ferrovia, especificamente o conjunto ferroviário da Cia. Paulista de Estradas de Ferro em Rio Claro-SP, se reproduz e é ressignificada no contexto urbano atual pelas novas gerações, que tiveram pouco ou nenhum contato com a ferrovia, mas se deparam cotidianamente com os símbolos dessa época. Por meio de entrevistas individuais semiestruturadas com ex-operários da companhia, jovens e adultos buscamos identificar se esta memória coletiva se mantém na atualidade. Pudemos perceber a permanência de uma identidade ferroviária, tão reforçada no passado, que ainda se perpetua nas novas gerações, mostrando como os vínculos entre a memória e o espaço, memória e grupos, memória e tempo, favorecem a construção das memórias na atualidade e perpassam diferentes gerações que atribuem diferentes significados aos acontecimentos do passado. / This research is a study on the railway memory in which we verify how the memory of the railroad, specifically rail assembly Cia. Paulista Railways at Rio Claro-SP, reproduces and is re-signified in the current urban context by new generations have had little or no contact with the railroad, but are faced daily with the symbols of that era. Through semi-structured individual interviews with former workers of the company, youth and adults we are able to identify what remains from that collective memory today. We realized the permanence of a railway identity, as reinforced in the past, which still perpetuates in the new generations, showing the links between memory and space, memory and groups, memory and time, favor the construction of memories today and crossing different generations who attribute different meanings to the events of the past.

Esta dissertação é um estudo de caso referente ao processo de inclusão da Oficina de Comunicação no Programa Estação Educar da Empresa de Trens Urbanos de Porto Alegre. Aborda os aspectos da pós-modernidade e da juventude, refletindo sobre a influência das mídias, em particular do jornal e da internet, do alcance da cultura atual sobre as novas gerações, sobretudo a comunicação, com suas tecnologias, virtualidades, padrões de comportamento e subjetividade. / This dissertation is a case study on the inclusion of the Communications Workshop in the Programme Education Station run by the Porto Alegre Metro Company. It encompasses themes of postmodernity and youth, and reflects on the influence of the media, particularly newspapers and internet, and the reach of popular culture on new generations, in particular communications and its technologies, virtualities, behaviour patterns and subjectivity.

The intention behind this research was to reveal through two interpretive, inter-related studies the perceived needs of differently-labelled youth, collectively addressed in this thesis as ‘the New Generations’, exploring potentially viable ways of working with them in education. The first study focused on youth labelled Indigos, and the second study focused on exploring a possible way of working with the New Generations according to experienced teachers. Both studies drew on lived experience and opinions of educators who have acquired extensive experience respectively with the Indigo phenomenon and with the psychosynthetic educational model. The first study’s results revealed not only Indigos’ self-actualising and self-transcending characteristics and needs, but also indicated that holistic approaches to education appeared to have been successful with them. A further analysis of characteristics observed by special education experts indicated that differently-labelled youth also appear to be motivated by self-actualising and self-transcending tendencies, which highlighted the relevance of investigating holistic models for potential integration in mainstream education. Psychosynthesis was chosen for investigation in the second study, in that besides addressing self-actualising/transcending needs, it also integrates them within the psyche. The study explored how recent psychosynthesis-based educational projects might inform, and contribute to, holistic and mainstream education. Some innovative potential contributions to both holistic and mainstream education were found. Recent research on current tendencies, educational futures and global trends affecting a changing world would appear to emphasise the relevance of the contributions offered by the psychosynthesis model, hence to suggest the potential appropriateness of their fuller integration in mainstream education. However, an examination of study results and of the relevant literature on practices seems to indicate a tendency to transmit knowledge from past to future generations, irrespective of possibly changed needs, in both mainstream and holistic education. It is suggested that this potentially biased way of educating youth might need to be addressed on both fronts.

This diploma thesis provides an overview of current trends in firm culture of companies and their context. The theoretical part specifies the field of civil engineering, defines the concept of corporate culture and enriches it with existing approaches to management and determination of the form of corporate culture. The empirical part includes research that identifies changes in corporate culture related to the Y, Z generations on the labor market, and to what extent they meet the requirements of the corporate environment. The result of the thesis is evaluation, SWOT analysis of "millennials" and proposals for solutions.