Media is responsible to operate as a room for democratic and interacting discussions in our society. Furthermore, media is a significant part of the overall social context in which citizens are included. Despite increased equality in society, the media still represents women and men unequal which has an impact on the norms and values that prevail in society. Women are still underrepresented in Swedish media content and women’s perspectives and experiences are either marginalized or lacking. This thus confirms and reproduces a society and power structure in which men are superior to women. Further entrepreneurship is critical as it contributes with economic growth and social development and therefore of value for society and politics.  The aim of this study is to examine how women’s entrepreneurship is represented in Framgångspodden and how this podcast discursively constructs gender. The research questions build upon previous studies that show how female entrepreneurs are represented and portrayed differently than male entrepreneurs. Furthermore, the representation of women’s entrepreneurship is gender stereotypical where masculine and feminine characteristics are contrasted. Previous studies also show how the entrepreneurship field is severe to unequal power relations and how female entrepreneurs are diminished.    Through a thematic and critical discourse analysis this study examines how 13 Swedish female entrepreneurs are represented in Framgångspodden. The conclusion of this qualitative study validates previous studies and shows how gender stereotypes exist in a Swedish entrepreneurial context and that the discourse is dominated by a distinct order of power. Framgångspodden defends the masculine entrepreneurship discourse and reproduces the image of how a female entrepreneur should behave or be, by describing her with feminine qualities or placing her in a narrow spectrum of masculine stereotypes. This study confirms that the women's entrepreneurship discourse in Sweden is characterized by masculinity and female entrepreneurs are represented based on their gender roles.

This study aims to investigate the gender differences between men’s and women's language use in swedish podcasts. Our study describes and clarifies contemporary stereotypical features, putting these features against each other to find out if norm-breaking language can be found and if so, in which way. In our comparative study we analyzed two podcasts within the humor genre with one episode from each podcast. The theoretical framework for this study was drawn on gender theory including stereotypes. Our method for this study was based on a qualitative discourse analysis which implies that we excluded aspects such as: tonality, pauses, turn-taking and so on - and focused more on what the persons were actually saying rather than how they were saying it. So instead, a categorization of language use was made and divided into three main themes which are: aggression, emotional and norm breaking language. These themes are constructed by our chosen tools: vocabulary, grammar and topic of conversation. The findings of our study indicate that there still is a distinct difference between men and women when it comes to their language use. As a result we found both similarities and differences between the two genders. Many of our findings from the analysis correlates well with previous research, for example that men tend to use a more harsh and aggressive language with more expletive words than women. Women on the other hand are way better at giving positive feedback to their interlocutor by using a lot of beautifying words to encourage the previous speaker. What we found that contradicts previous research on gender language differences is that the female podcasters in our study loosened up and dared to use more of a harsh kind of language. We also found that women rather than men talk more about family, relations and emotive subjects which could be why they tend to use a more kindhearted expression. Have in mind that this study cannot generalize, but can work as a guidance for future research in the same field.

The aim of the study is to examine how feminist activists in Sweden observe and talk about social problems related to feminism to resist existing power discourses. The questions examined is: What stereotypical portrayals of women were noticed by feminist activists in the podcast ‘Penntricket’?; in which manner does the feminist activists talk of these stereotypical portrayals in order to resist existing power discourses? A critical discourse analysis was carried out on six chosen parts of the podcast Penntricket where the hosts talked about stereotypical portrayals of women and how to resist existing power discourses. The results of the study demonstrates that the feminist activists observed and talked about three stereotypic portrayals of women; ‘the responsible mother’; how ‘the woman is expected to have children’ and ‘the attractive woman’. The resistance differed within the stereotypic portrayals of women. The feminist activists resistance of the stereotypic portrayal of ‘the responsible mother’ was to make the unequal parenting visible. In resisting the stereotypic portrayals of how ‘the woman is expected to have children’ the feminist activists talked about the importance of opening up for more acceptable categories for women who does not desire to have children. The feminist activists resistance of the stereotypic portrayals of ‘the attractive women’ was to make visible that mothers manners can affect their daughters and make visible what happens when women give each other compliment for their looks.

Following the development of Asian American representation in the United States media in the 21st century, this thesis aims to explore the alternative narratives provided by the AsianBossGirl podcast which started in 2017 to fill the gap in the mainstream media. Intersectional framework has been operationalized to conduct an in-depth reading of their narratives, and complemented by the theory of uses and gratification to investigate the impacts that they have on their audiences. The results demonstrate that their narratives of Asian American experience deviate from both cultural and stereotypical traditions. They contest the norms through relatable, subversive and authentic content that resonate with their listeners. However, through the intersectional lens, this thesis is able to identify the danger of neglecting multidimensionality in the Asian American communities which encompass a diverse history of immigration in the United States.

Denna studie syftar till att finna orsaker till varför två av Sveriges största podcastar-duo podcastar. För att finna orsaken använder vi oss av fem kategorier som kan vara anledningen, ekonomiska anledningar, kändisskap, att sprida kunskap, utveckling av jobb och karriär eller allmänt intresse för sociala medier. Denna studie är av hög relevans i dagens samhälle där att tala om sin livsstil kan ge alla fördelar för att upprätthålla eller skapa en image på sociala medier. Frågeställningarna kommer att behandlas med hjälp av en kvantitativ innehållsanalys i kombination med en kvalitativ innehållsanalys av två avsnitt från vardera podcast. Resultatet visar på att de mest använda ämnen av de som tidigare definierats var kändisskap och jobb & karriär. Studien är analyserad med relevant forskning inom medie-och kommunikation av till exempel Marshall McLuhan, Jean Baudrillard, Jurgen Habermas och Henry Jenkins. / In this study we will attempt to find the reasons why two of the biggest podcasts in Sweden actually is podcasting. Is it for economic reasons, maintain famous, spread knowledge, for job purpose or their interest in the medium. This is a study that is highly relevant for today's society where just talking about your life gives you all the benefits of maintain an image in the social media world. The question will be answered with the help of a quantitative content analysis combined with a qualitative content analysis of two episodes of each podcast. The results shows that the most used category and subject of the ones that we earlier defined was for the both was fame and job and career. The study is analysed through relative media and communication theories for example thoughts of Marshall McLuhan, Jean Baudrillard, Jürgen Habermas and Henry Jenkins.

Podcast är ett underhållningsformat som växer mer och mer. År 2019 lyssnade 55% av svenskainternetanvändare på podcasts. Då man oftast lyssnar via sin smartphone samtidigt som man görnågot annat kan det vara lätt att zona ut och missa delar av avsnittet. Denna studie syftar till attundersöka hur en informationsgrafik som ligger i den mobilapp man använder för att lyssna påpodcast kan se ut, samt om den kan göra att man minns mer av det man precis har lyssnat på.En inledande studie genomfördes för att undersöka hur olika människors podcastvanor såg ut,hur och var de lyssnade, samt om de tenderar att zona ut kortare stunder. Resultatet bekräftade atten stor mängd personer ofta glömde bort vissa delar av den podcast de lyssnat på, samt attsmartphone var det främst förekommande mediet som användes.För att kunna besvara syftet har, genom en designprocess, tre olika koncept av informationsgrafiktagits fram och testats. Dessa har sedan jämförts med test på om man bara lyssnar på podcasten.Resultaten visar tendenser på att man minns mer om man ser en informationsgrafik samtidigtsom man lyssnar på podcasten, men att det egentligen inte spelar så stor roll hurinformationsgrafiken ser ut. Informationsgrafiken kan vara olika grader av abstrakt beroende vadpodcasten handlar om just då. Det är dock viktigt att informationsgrafiken innehåller text tillillustrationerna och att siffror visas i tydliga diagram. Det är också väldigt uppskattat att ha medinformation om vem som talar i podcasten just då. / Podcast is a form of entertainment that grows increasingly. In 2019, 55% of Swedish internetusers listened to podcasts. As one often listens via one’s smartphone at the same time as doingsomething else it is easy to zone out and miss parts of the episode. This study aims to explore howan infographic inside the application one uses to listen to podcast can look and whether it canmake one remember more of what one just listened to.An initial study was conducted to investigate what different people’s podcast habits looked like,how and when they listened, as well as if they tend to zone out for shorter periods. The resultconfirmed that a large amount of people often forgot some parts of the podcast they listened to. Italso showed that smartphone was the most common medium that was used.Through a design process, three different concepts of infographics have been produced andtested to answer the purpose of this study. These concepts have been compared to a test resultfrom users only listening to the podcast and not viewing the infographic. The result tends toshow that you remember more if viewing an infographic but that it doesn’t matter how it isdesigned. The infographic can be designed in different degrees of abstraction depending on whatthe podcast is about right then. However, it is important that the infographic contain text next tothe illustrations and that figures are shown in clear diagrams. It is also very appreciated to includeinformation about who is speaking in the podcast right then.

Podcaster är en alltmer populär verksamhet och har visat sig spela en betydande roll i sociopolitiska diskussioner. Studien syftar därför till att få en förståelse för vad som engagerar lyssnare av aktivistiska podcaster samt hur engagemanget i relation till sådana podcaster kan uttryckas. Genom att intervjua 16 lyssnare av aktivistiska podcaster i fokusgrupper kunde studien identifiera följande viktiga egenskaper för en podcasts innehåll: 1) Kopplad till lyssnarnas intressen & värderingar, 2) Pålitlig & genuin, 3) Lärorik, 4) Underhållande och 5) Aktuell. Studien identifierade också ett antal bakomliggande faktorer för dessa, exempelvis förstås att programledarnas personligheter och samspel spelar en viktig roll. Dessutom finner studien att en podcasts multimediala närvaro spelar en central roll för att engagera lyssnare. Slutligen förstås att lyssnares engagemang uttrycks i form av känslomässiga band och beteenden i relation till podcasten och dess programledare, något som kan leda till flertalet fördelaktiga företagsekonomiska effekter.

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Denna studie undersöker om och i så fall hur podcasten Ursäkta har betydelse för unga vuxna kvinnors identitetsskapande. Med studien vill vi bidra med kunskap om identitetsskapande i relation till podcastlyssnande med fokus på fanskap. I denna studie har vi valt att inrikta oss på podcasten Ursäkta och dess lyssnare. Studien utgår från följande tre forskningsfrågor:  Vilken betydelse har podcasten Ursäkta för de unga vuxna kvinnornas identitetsskapande? Hur skapas kulturell samhörighet bland unga kvinnor som lyssnar på podcasten Ursäkta? Hur kan man tolka och förstå Ursäktas följarskara utifrån idéer om fanskap?  Detta är en kvalitativ studie där åtta individuella intervjuer har genomförts med unga vuxna kvinnor i ålder 17–25 år som är lyssnare till podcasten Ursäkta. Det empiriska material vi samlat in har transkriberats, analyserats och sedan sammanställts för att kunna få ett resultat och slutdiskussion. De teoretiska utgångspunkter vi använt oss av är parasociala relationer, medierad intimitet samt fanskap och fangemenskap. Studiens resultat visar att lyssnare i diverse utsträckning skapar en relation till mediepersonerna, samtidigt som det skapas en gemenskap lyssnarna emellan. Det framkommer också att det finns stor sannolikhet att ta efter karaktärsdrag från mediepersonligheter och göra de till sina egna.

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