This MA thesis is devoted to podcasting, one of the phenomena of new media. It describes its origins and development; in greater detail it deals with the present state and characteristic features of podcasts from the viewpoint of their contents, forms, user practice, ways of financing, and also technological perspectives. Attention is focused on elements which interconnect podcasting with radio and radio programmes and also on their differences. The phenomenon is presented in the context of chosen concepts related to web 2.0. Several chapters focussed generally on the development and present state of podcasting are devoted to the situation in the Czech Republic. The research part then provides insight into the present situation from the point of view of independent podcast creators, with whom half-structured interviews were carried out. On the basis of a qualitative analysis of these interviews, several types of attitudes to podcasting and a number of factors related to production of podcasts were identified - primarily motivations to create them as well as some discouraging aspects. Further results of the analysis concern motivation of the authors to listen to podcasts of other creators, their view of the present state of affairs in the sphere of podcasting in the Czech Republic, and their...

We have released maps and data for five years of observation of the cosmic microwave background with the Wilkinson Microwave Anisotropy Probe (WMAP) and I will review the main results in this talk. A simple 6 parameter cosmological model continues to be an excellent fit to the CMB data and to our data in conjunction with other astrophysical measurements. In particular a running spectral index is not supported by the data, and constraints that the Universe is spatially flat have increased in precision. Increased sensitivity and improvements in our understanding of the instrumental beam shape have allowed us to measure for the first time a cosmic neutrino background. Neutrinos de-coupled from other matter earlier than photons did. While they are expected to have a 2 Kelvin thermal distribution today, they comprised 10% of the energy density of the Universe at the epoch of photon de-coupling. The data also allow tighter constraints on the shape of the inflationary potential via the amplitude of a gravitational wave background new constraints on features of cosmic axions. Recorded at TRIUMF on Thursday April 17, 2008.

Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media. In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done. The purpose was to spread light on how and why listeners spread messages regarding the product placement of the producer’s own products, the Perfect Day wines, on social media. This study’s most significant finding is how listeners of the podcast tend do have a greater acceptance towards advertising messages regarding the producers own products when they experience the producer as a friend. Because of this parasocial relationships the listeners also seem to become more willing of spreading the commercial messages on social media. To visualize this process of communication we have created a model called Several-step-hypothesis. / Poddradiolyssnandet har ökat i Sverige under de senaste åren. Till följd av detta har poddradion blivit en attraktiv kanal för företag och organisationer att utnyttja i marknadsföringssyfte. Det har dessutom uppdagats att reklambudskap som annonseras i poddar inte enbart når dess lyssnare, utan att lyssnarna även sprider budskapen vidare på sociala medier. Forskning inom detta område har visat att budskapsspridning genom sociala medier är ett skeende som inte bara involverar sändare och mottagare utan även en tredje part, det vill säga andra individer i mottagarens nätverk. I denna studie redogörs för hur och varför lyssnare av poddradion sprider reklamens budskap vidare på sociala medier. För att finna generella tendenser och införskaffa förståelse om fenomenet kring poddradion genomfördes en fallstudie på Hannah Widell och Amanda Schulmans podd Fredagspodden. Där undersöktes hur och varför lyssnarna spred budskap om producenternas produkter, vinerna Perfect Day, vidare på sociala medier. Studiens mest slående resultat är hur lyssnare, då de upplever poddradioproducenten som en vän, tenderar att sprida reklambudskap om dennes produkter vidare på sociala medier. Det handlar alltså om hur parasociala relationer kan öka lyssnarens acceptans till reklam i poddradion då det gäller producentens egna produkter. För att gestalta hur reklambudskapen sprids på sociala medier har vi skapat en modell vid namn Flerstegshypotesen.

Inom svenskämnesdidaktisk forskning har digitala medier i undervisningen börjat få ett allt större fäste. Det som emellertid saknas är poddars plats i den digitala lärmiljön. Syftet med föreliggande undersökning var således att studera hur en didaktisk design som inkluderar poddar kan konstrueras för att motivera elever till muntlig framställning. Det empiriska materialet utgjordes av en triangulering baserat på enkäter, fokusgruppsamtal och observationer med etnografisk ansats. Målgruppen för undersökningen var en klass bestående av 15 elever från en kommunal gymnasieskola. För att undersöka huruvida motivationen hos eleverna förändrades, gjordes ett för- och eftertest utifrån en motivationsmodell. Modellen innehöll fem dimensioner, samtliga behandlades i både enkätundersökningen och under fokusgruppsamtalen. Resultatet visade att eleverna blev motiverade till muntlig framställning när poddar inkluderades i undervisningen. Vidare styrkte resultatet vikten av varierande undervisning, där alternativa strategier kopplade till muntlig framställning nyttjas. Undersökningen bidrar därför med ny kunskap om hur denna medieform formar villkor och möjligheter för kunskap i en allt mer digitaliserad skola. / Within didactic research regarding Swedish as a subject, digital media has started to gain a lot of ground. However, the podcasts' place within the digital learning environment is missing. The purpose of the present study was therefore to study how a didactic design that includes podcasts can be constructed to motivate students to perform oral presentations. The empirical material was constituted by a triangulation based on surveys, focus group discussions and observations with ethnographic approaches. The target group for the study was a class consisting of 15 students from a public upper secondary school. In order to investigate whether the students' motivational levels were changed, a pre- and a post test were conducted using a motivational model. The model contained five dimensions which were all treated in the survey and the focus group discussions respectively. The result showed that podcasts can make students more motivated for oral presentations. Furthermore, the result stressed the importance of a varied pedagogy where alternative strategies linked to oral presentations are utilized. Therefore, the research contributes with new knowledge regarding how this form of media creates conditions and options for acquiring knowledge in an increasingly digitalized school.

The topic of this thesis is the Transformation of Czech Radio after the Introduction of Web 2.0. The research was carried out from the Czech Radio employees (working on both Prague or regional stations) point of view, who have had experience working at Czech Radio before and after the advent of Web 2.0. The subjects of the research questions were: adaptation of employees, the impact of changes on the content of broadcasting and ethical principles and finally, their general consequences on Czech Radio in the digital age. The answers to the presented questions were then explained in the practical part of the thesis by a qualitative research using the method of semi-structured interviews and the method of grounded theory for the subsequent analysis of the collected data. The analysis of the data shows that changes could not have taken place without the employees who set them in motion. Within the changes associated with the new communication environment of Web 2.0, feedback plays a important role. It affects Czech Radio employees who use it to influence changes in content, changes in its presentation and partly on its topics. The adaptation process differed at the level of positions. The position of web editors played an important role in the adaptation of other members.

El ecosistema mediático moderno opta actualmente por una nueva forma de contar historias: la narrativa transmedia. Habiendo dicho esto, es la intención de este proyecto de investigación elaborar un análisis sobre la naturaleza de las obras transmediales y los posibles tipos de relaciones que estas pueden generar entre el creador y el consumidor, de manera que los nuevos comunicadores conozcan las herramientas alternativas que están actualmente a su disposición para contar historias. Para conseguirlo, esta investigación utiliza a la franquicia Star Wars y un club de fans, The Force Perú, como sujetos de estudio y se propone a lograr el objetivo principal de examinar una de las estrategias que utiliza el club de fans The Force Perú para generar contenido transmedial en base a Star Wars. Por otro lado, este proyecto de investigación también se propone a lograr el subobjetivo de describir los nuevos contenidos desarrollados por The Force en base a Star Wars a través de su podcast “La mesa de Greedo” y el subobjetivo de analizar la organización de los creadores de contenido del podcast del club de fans The Force Perú. En cuanto a la metodología que se planea implementar en este proyecto, esta se ceñirá a un paradigma interpretativo o cualitativo y tendrá un enfoque etnográfico. De esta manera, las técnicas de recolección de datos serán entrevistas semiestructuradas y no estructuradas. / The modern media ecosystem is currently opting for a new form of storytelling: transmedia narrative. Having said that, it is the intention of this research project to prepare an analysis on the behaviour of transmedia works and the possible types of relationships that these can generate between the creator and the consumer, so that new communicators get to know the alternative tools for storytelling that are currently at their disposal. To achieve this, this research uses the Star Wars franchise and a fan club, The Force Peru, as study subjects and aims to achieve the main objective of examining one of the strategies that the Force Peru fan club uses to generate transmedia content based on Star Wars. On the other hand, this research project also aims to describe the new content developed by The Force based on Star Wars through its podcast La mesa de Greedo and to analyse the organization of podcast content creators from The Force Peru fan club. As for the methodological design that will be implemented within this project, it will follow an interpretive or qualitative paradigm and will have an ethnographic focus. Thus, the data collection techniques will be semi-structured and unstructured interviews. / Trabajo de investigación

This master thesis called The influence of digital media on the production of Czech Radio news and opinion journalism focuses on the changes in the producing of news and journalistic content of Czech Radio caused by the origin and development of network digital media. It describes the current form and functioning of the Czech Radio newsrooms and deals with the role that public institution attach to new media. The theoretical part attempts to define new media and describe their effects on traditional mass media. It also places in the context of current public service broadcasting in the Czech Republic and describes the development of technology that preceded the current situation. The aim of the practical part of the master thesis is a qualitative analysis of the impacts of the latest changes in available technology and new habits of consumers of media content. The main source of information in the analytical part of the thesis are respondents from the ranks of Czech Radio workers. The thesis answers the question of how important role digital media play for Czech Radio and how the Department of New Media cooperates with radio journalists. It also focuses on new journalistic content and formats that are emerging in radio broadcast as a result of the expansion of new media. Last but not least, the...

The purpose of the study is to gain deeper knowledge in the conditions of integrating coopetition(collaboration with competitors) in the business model and how it can create value for high technology firms. The study has been delimited by studying the audiobook and podcast industry and has interviewed two audiobook companies, one podcast company and used external reports about the industry as a whole for the empirical data collection. Theories of co-opetition and business models have formed the basis for the study's analysis and motivated the study's conclusions. The results of the study show that there are good conditions for companies to integrate cooperation in their business models and that it can create value for them through three key factors: technological innovations, gaining resources and competitive advantages. How a specific coopetition should be integrated in this specific case remains to be researched further, but how the conditions look for a co-opetition to take place are positive. / Syftet med studien är att få djupare kunskap om förutsättningarna för att integrera co-opetition (samarbete med konkurrenter) i affärsmodellen och hur det kan skapa värde för högteknologiska företag. Studien har avgränsats genom att studera ljudboks- och podcastbranschen och har intervjuat två ljudboksföretag, ett podcastföretag och använt externa rapporter om branschen somhelhet för den empiriska datainsamlingen. Teorier om co-opetition och affärsmodellen har legat till grund för studiens analys och motivering till studiens slutsatser. Resultatet av studien visade att det finns goda förutsättningar för företag att integrera coopetition i sina affärsmodeller och att detta kan skapa värde för dem genom tre nyckelfaktorer: tekniska innovationer, att få resurser och skapa konkurrensfördelar. Hur en specifik co-opetitionska integreras i detta fall återstår att forska vidare på, men förutsättningarna att integrera en coopetition är positiva och visar på flera fördelar.

En Perú, según la empresa Redmas, el 60% de los internautas consume audios a través de plataformas digitales. De este grupo, el 20% ya consume podcasts. Ante esta situación, los creadores de contenido, como los youtubers, han optado por crear y distribuir su contenido a través del audio, desarrollando su propio podcast. Para ello, deben tener en cuenta la opinión de sus seguidores, pues de ellos depende su permanencia. Por ello, surge la necesidad de conocer la percepción de sus seguidores respecto al podcast como herramienta para desarrollar contenido. La metodología de investigación utiliza el paradigma naturalista y enfoque cualitativo. Se aplicaron 30 entrevistas semiestructuradas a jóvenes de 18 a 30 años seguidores de los influencers Mia Nauca (Sin Paltas podcast), y Carlos Orozco y Hugo Lezama (Moloko Podcast). Los resultados evidenciaron que el podcast tiene afinidad con los oyentes por la innovación y por la flexibilidad de consumo, lo que genera una percepción positiva. Se concluye que el podcast es una tendencia que se encuentra en aumento tanto en consumo como producción, representando una oportunidad para que las marcas apuesten por esta herramienta. / In Peru, according to the Redmas company, that 60% of Internet users consume audios through digital platforms. Of this group, 20% already consume podcasts. In this situation, influencers have chosen to create content and promoting their content through audio, developing their own podcast. To do so, they must take into account the opinion of their followers, since the permanence of the podcast depends on them. Therefore, it is necessary to know the perception of their followers regarding the podcast as a new tool to develop content. The research methodology uses the naturalistic paradigm and qualitative approach, where 30 semi-structured interviews were applied to young people between 18 and 30 years old, who are followers of the influencers Mia Nauca (Sin Paltas Podcast), Carlos Orozco, and Hugo Lezama (Moloko Podcast). The results showed that the podcast has an affinity with listeners for innovation and consumer flexibility, which generates the perception of closeness. It is concluded that the podcast is a trend that is increasing in both consumption and production, representing an opportunity for brands to bet on this tool. / Tesis

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