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This study examines how masculinity is portrayed in podcasts. Our original material consisted of four episodes of C/o Hannah & Amanda and four episodes of Filip & Fredrik's podcast. We analyzed the programs both individually and in comparison to each other. Using a rhetorical analysis, we found that the perception of men in the podcasts conforms to societal norms. The theoretical basis underlying our analysis can be expected to strengthen our findings and made us also realize that the image of masculinity is constantly evolving.

Denna uppsats studerar podden Fredagspodden och dess sponsorer genom att göra en kvalitativ textanalys utifrån ett hermeneutiskt perspektiv. I uppsatsen undersöks huruvida det går att utläsa vilket innehåll som är sponsrat i podden. Hur diskuteras andra produkter och följer podden de lagar, regler och etiska riktlinjer som finns? Den kvalitativa textanalysen genomförs utifrån teoretiska perspektiv som dold marknadsföring, misstankens hermeneutik, parasocial interaktion och native advertising. Studiens resultat visar att det går att utläsa vilket innehåll som är sponsrat. Däremot kan detta variera i tydlighet mellan avsnitten och beroende på lyssnarens uppmärksamhet på innehållet. Vidare visar resultatet att programledarna pratar mycket om andra produkter de producerat och även produkter som deras eget produktionsbolag står bakom. I båda dessa fall visar studien att podden följer alla lagar och regler som finns men om detta överensstämmer med de etiska riktlinjerna kan diskuteras. I analysen förs en etisk diskussion som mynnar ut i en rekommendation om att lagstiftningen bör ändras och att det bör tillsättas en myndighet som granskar etiska övertramp i poddar. / This essay studies the podcast Fredagspodden and their sponsors by doing a qualitative text analysis with a hermeneutic perspective. The essay studies if it is possible to distinguish the sponsored content of the podcast, how the hosts discuss other products and if the podcast follow the laws, rules and ethical guidelines that exist. The qualitative text analysis is implemented with the theories stealth marketing, hermeneutic suspicion, parasocial interaction and native advertising. The result of the study shows that it is possible to distinguish the sponsored content of the podcast. However, the clarity varies depending on the episode and the amount of attention of the listener. The result also shows that the hosts often mention other products they have produced and also products that their own production has produced. I both if these cases the podcast follows all laws and rules but concerning whether this is ethically correct could be discussed. In the analysis an ethical discussion will be held which ends with the authors suggesting a change in the laws as well as the implementation of an authority with the mission to control ethical violations in podcasts.

Denna studie undersöker Navid Modiris initiativ- och responstagande gentemot sina gäster i podcasten Hur kan vi?. Syftet är att se huruvida Modiris interaktion med gästerna varierar beroende på vem gästen är och hur kontroversiellt ämnet anses vara.  Från sex av podcastens avsnitt har delar valts ut för att analyseras med en metod inspirerad av samtalsanalys (Norrby, 2014) och initiativ och respons (Linell & Gustavsson, 1987). Av de avsnitt som valts ut bedöms tre av avsnitten ta upp mer kontroversiella ämnen medan tre bedöms ta upp mindre kontroversiella ämnen. Studiens resultat visar att Modiris initiativ och respons gentemot sina gäster varierar men det går däremot inte att fastslå om detta beror på vem gästen är eller huruvida ämnet som tas upp är kontroversiellt eller ej. Resultatet visar också att Modiris samtalsmetod på många sätt är förenligt med hur en samtalsaktivist samtalar.

The purpose of this study is, based on theories of gender and hegemonic masculinity, to studyhow masculinity and femininity is constructed and reproduced in one of the most popularSwedish podcast: Filip & Fredriks podcast. The main theory in this study is that gender issocially created and sustained by humans through language and interaction with others.The study's research questions is: How are gender roles/gender portrayed in Filip & Fredrik'spodcast? What characteristics are attributed to men and women in Filip & Fredrik's podcast?How does Filip & Fredrik's podcast represents conditions and power relations between menand women?Through an linguistic textual analysis, which is an application of discourse analysis, I seek toget beneath the surface meanings of texts and examine more implicit social meanings andideologies regarding gender. It includes an analysis of metaphors, word choices and syntax.The analysis shows underlying values and ideologies that indicates gender structures in abroader societal context. Choice of words and metaphores in Filip & Fredriks's podcastexpresses symbolism where men and male-typical attributes are highly valued, whilst womanand female-typical attributes is being devalued and representative of the opposite.Masculinities and femininities are also constructed and represented in various ways throughsentence constructions that guides the listeners in certain directions. Men are e.g. more oftenthan women in active roles when Filip and Fredrik describe different processes.Consciously or unconsciously, the presenters language establish and maintain a genderorder, gender roles and gender discourse. Dominant gender ideologies are reinforced in theeveryday conversations in Filip & Fredrik's podcast through linguistic structures and genderideologies inherent in the communication.

The universe is filled with a thermal glow called the cosmic microwave background that comes from the hot plasma which filled it early on. Measurements of this background made by the NASA satellite WMAP have determined the age, geometry and composition of the universe with new precision, determining that the universe today is dominated by a dark energy that is causing it to expand ever more rapidly. The mission has also determined that baryonic matter--the atoms and molecules we see around us--only form a few percent of the total energy density of the universe today, and has determined the epoch at which the first stars formed. Recent results give a tantalizing picture of the first very small fraction of a second in the "big bang". Six years after its launch WMAP remains healthy and the data continue to pour in. This talk will explain to a general audience what this experiment tells us about how the universe began and what it is made out of.

The purpose of this study is to examine the hegemonic masculinity that can be identified in the podcast “Alex och Sigges podcast”. In this study, a rhetorical analysis and a critical discourse analysis have been conducted. The study has also used the following theories: Raewyn Connells hegemonic masculinity, Pierre Bourdieus field and symbolic capital theory, homosociality, “power and media” and “humor and discours”. The material consists three chapters from the podcast, and these three chapters are: Stympad, Pysslingen and Där alla kan ditt namn. From these chapters, some conversation extracts have been selected, and then transcribed and analyzed. The content in the analysis is thematically divided, which is intended to visualize how the different parts reproduce or challenge hegemonic masculinity. These extracts, taken out from context, will be represented for the podcast in a broader perspective.   In the end of the study there is a final discussion, which conclude results of the analysis combined with parts of the theoretical chapter. This study believes that the podcast “Alex och Sigges podcast” is creating a new type of ideal man through Schulman and Eklunds construction of hegemonic masculinity. By visualizing economic, social and cultural capital and using humor and laugh as a tool in their way to communicate, the podcast shows their listeners how hegemonic masculinity is maintained. Schulman and Eklund also challenge the prevailing masculinity norms, especially in their role as a father, where they show how a man can be sensitive, communicative and open about  showing feelings to others. Hence, the title of the study, where they are successively creating “a modern cityman”.

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