Kandidatuppsats i Företagsekonomi III, Organisation 15 hp, 2FE78E, Ekonomihögskolan vid Linnéuniversitetet i Kalmar. VT 2023. Titel: HR-paradoxen: Att arbeta med mänskliga resurser som inte är på plats. Författare: Kajsa Roos och Petra Ruzsa-Pal Lärosäte: Linnéuniversitetet Ämne: Organisation Handledare: Iva Josefsson Examinator: Mikael Lundgren  Problemformuleringar: Hur uppfattar HR-medarbetare att deras yrke förändrats, vad gäller arbete med organisationskultur och gemenskap, i och med det ökande distans- och hybridarbetet?  Hur kan HR-medarbetare arbeta för att skapa och upprätthålla gemenskap och en gynnsam organisationskultur vid distans- och hybridarbete? Syfte: Syftet med studien är att ge en bild av hur HR-yrket förändrats i och med det ökande distans- och hybridarbetet samt att redogöra för hur HR-ansvariga kan arbeta med att skapa och upprätthålla gemenskap och en positiv organisationskultur i en tid präglad av distans- och hybridarbete.  Metod: Studien följer en induktiv ansats som bygger på en kvalitativ forskningsstrategi där studiens empiri samlats in genom nio intervjuer förlagda på åtta olika organisationer med hjälp av semistrukturerade frågor. Empirin har senare analyserats, tolkats och kategoriserats.  Slutsats: Utifrån studien går det att se att HR-medarbetare behöver tänka och agera på ett annat sätt än tidigare, gällande både aktiviteter, rekrytering och relationsbyggande. Den främsta skillnaden är att de fysiska träffarna och relationerna hamnat i bakgrunden, därför behöver HR-medarbetare arbeta för att skapa nya arenor där dessa möten kan uppstå. Studien visar vidare att det är fördelaktigt att lägga ner mer tid och planering på aktiviteter som ämnar ersätta fysiska aktiviteter. Att vidare involvera personalen i viktiga beslut skapar ett bättre klimat och kultur, som präglas av tillit, fria val och god kommunikation. / Bachelor thesis Business Administration III, Organization 15 credits, 2FE78E, School of Economics at Linnaeus University of Kalmar. Spring 2023. Title: The HR-Paradox: Working with human resources that are not present in the workplace Authors: Kajsa Roos and Petra Ruzsa-Pal Institution: Linnaeus University Subject: Organization Advisor: Iva Josefsson Examiner: Mikael Lundgren   Research questions: How do HR-employees perceive that their profession has changed, in terms of working with organizational culture and a sense of community, in relation to the increased occurrence of remote- and hybrid work? How can HR-employees work to create and maintain a favorable organizational culture and a sense of community in remote- and hybrid work? Purpose: The aim of this study is to present a picture of how the HR-profession has changed due to the increasing distance- and hybrid work and to explain how strategic HR-employees can work to create and maintain a sense of community and togetherness as well as a positive organizational culture in a time embossed by distance- and hybrid work. Method: This study follows an inductive approach based on a qualitative research strategy, where the study's empirical data has been collected though nine interviews held at eight different organizations, using semi-structured interview questions. The empirical material has later been analyzed and categorized.  Conclusion: Based on this study, we can see that HR-employees need to think and act in a different way than before, regarding both activities, recruitment and relationship building. The main difference has been that the physical meetings and relationships have fallen into the background, therefore HR-employees need to create new arenas where such meetings can occur. The study further shows that it is beneficial to spend more time and planning on activities that replace physical activities. Furthermore, involving the staff in important decisions creates a better climate and culture and should be characterized by trust and good communication.

With teleworking becoming an increasingly normalized work arrangement after the Covid-19 pandemic, it opens up possibilities for workers to be located elsewhere than their workplace. This indicates that work-related relocation may not be a necessity anymore for parts of the workforce, because they can choose to work remotely instead of relocating. The overall purpose of the thesis has been to investigate whether the normalization of telework as a part of the employee value proposition’s benefits will make people in the workforce less likely to relocate for work. The employee value proposition theory was used to understand the current role telework has as a part of the benefit component, and how telework may affect the employees' likelihood to relocate for work. Two research questions were used to answer the overall purpose:  Has telework resulted in the benefit component having a greater influence than other components for the workforce? Has telework offered as a benefit made people in the workforce less likely to relocate for work? The research purpose for the study was exploratory and the research approach was a deductive, qualitative study approach. Semi-structured interviews were used to collect the data and the sampling were selected by both the purposive and snowball sampling method. The sample for the interviews were employees who have a job where it is possible to do teleworking and were between 25-35 years old. After the interviews were conducted, the data was analyzed by using thematic analysis. The finding of the study indicates that the influence of the benefit component did not change compared to previous research and still had a mid-level of importance. It is not likely that telework has made the benefit component to have an overall greater influence compared to other components, but there were components such as affiliation that were very influential when making relocation decisions. It was also found that family members, especially partners and children, were a big influence on relocation decisions. The participants were more likely to consider teleworking instead of relocating when they had partners and children. Several of them could not see themselves only doing teleworking long-term though, because the connection with the colleagues and team at their workplace were also important. The findings of the study indicate that human connection and relationships have become increasingly important for the employees, and this affects both their teleworking and relocation decisions.

En digital arbetsplats har blivit allt vanligare och många företag ger nu anställda möjligheten att arbeta hemifrån, antingen heltid eller deltid. Den snabba ökningen av arbete hemifrån har väckt frågor om hur produktiva anställda är när de arbetar hemifrån jämfört med på kontoret. Företag försöker utveckla strategier för att anpassa sig till det nya arbetssättet. Denna studie syftar till att undersöka de faktorer som påverkar anställdas produktivitet med hjälp av följande forskningsfråga: Vilka faktorer påverkar produktiviteten på en digital arbetsplats? För att kunna besvara forskningsfrågan genomfördes en kvantitativ studie hos elva olika svenskt företag där anställda erbjuds möjlighet att arbeta hemifrån. Genom att samla in data från deltagarna kunde univariata och bivariata analyser genomföras för att identifiera samband mellan olika faktorer och produktiviteten. Resultaten av studien visade att det finns fyra identifierade samband som påverkar produktiviteten vid arbete hemifrån. Dessa samband kategoriseras in i två huvudkategorier: arbetsmiljö och kommunikation. Inom arbetsmiljön identifierades faktorer som tillgång till lämplig teknik och ergonomiska arbetsplatser som är viktiga för att öka produktiviteten. Inom kommunikation framkom betydelsen av tydlig och effektiv kommunikation mellan anställda och ledningen för att upprätthålla produktiviteten på en digital arbetsplats. Genom att förstå dessa faktorer kan företag utveckla strategier för att kunna skapa en effektiv digital arbetsplats. Denna forskning bidrar till kunskapen om produktivitet vid arbete hemifrån och hjälper organisationer att förbättra sin arbetsmiljö vid arbete hemifrån. Ytterligare forskning kan fördjupa förståelsen av de olika faktorerna och identifiera åtgärder för att förbättra produktiviteten på en digital arbetsplats. / A digital workplace has become increasingly common, and many companies are now offering their employees the opportunity to work from home either full-time or part-time. The rapid rise of working from home has raised questions about the productivity of employees when working from home compared to working in the office. Companies are trying to develop strategies to adapt to this new way of working. The purpose of this study is to examine the factors that affect employee productivity based on the following research question: What factors influence productivity in a digital workplace? To answer the research question, a quantitative study was conducted in eleven different Swedish companies where employees are offered the option to work from home. By collecting data from the participants, univariate and bivariate analyzes were conducted to determine correlations between different factors and productivity. The results of the study revealed four identified correlations that influence productivity when working from home. These correlations are categorized into two main categories: workspace environment and communication. Within the workspace environment, factors such as access to appropriate technology and ergonomic workspaces were identified as important for increasing productivity. Within communication, the importance of clear and effective communication between employees and management was revealed to maintain productivity in a digital workplace. By understanding these factors, companies can develop strategies to create an efficient digital workplace. This study contributes to the knowledge of productivity when working from home and helps organizations improve their workspace environment for working from home. Further research can deepen the understanding of the different factors and identify measures to increase productivity in a digital workplace.