Submitted by Elba Lopes (elba.lopes@fecap.br) on 2016-01-26T14:34:19Z No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Daniel_Viegas_Ribas_Filho.pdf: 779111 bytes, checksum: b4b36a54f44469fa9c26912b15c5a994 (MD5) / Made available in DSpace on 2016-01-26T14:34:19Z (GMT). No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Daniel_Viegas_Ribas_Filho.pdf: 779111 bytes, checksum: b4b36a54f44469fa9c26912b15c5a994 (MD5) Previous issue date: 2006-08-07 / The approving of the Law no. 10.931/04 originated the Affection Equity and the Real Estate Agency (RET), for the real state agency business. The Equity Affection, an option for the incorporatior, had the aim of giving more security to purchasers and to under construction real state providers, demanding more transperency regarding some provided information. The incorporators should maintain the complete accounting of posted ventures under such a system. Concerning RET, it can be stated that it was a way of making incorporation adhere to equity, with an only taxation of 7% under the billing, enclosing the Income Tax, the Social Contribution on Net Income, the Employers?? Profit Participation Program and the Social Contribution on Billing. Therefore, the aims of this work are to verify if there is an advantage for incorporations when using the RET, as a means of making them decide on the Equity Affection and analyze the market??s point of view about such a matter. In order to accomplish this, there had been carried out two pieces of research, one of which was made with 30 incorporations trial balances, located in S??o Paulo City, contributed by the Taxable Income, and a second one, through a quaetionnaire, as a way of verifying the knowledge of enterprises about such a matter. The results of the first research demostrated that there would be an avantage if the RET were used by the majority of the sample enterprises. However, it would not be an advantage in all moments of the research. Such an advantage can be obtained when there is a simulation of the same calculations, but this time with a reduction of 0,5% in the determined Income Tax by the legislation. The comparison between the RET and the anticipated profit demonstrated that for enterprises which have the possibility of anticipating profit, if it is not worthy the use of RET. This is due to their already contributing by an Income Tax lower than the redefined 7% in the new legislation. At least, it would be necessary a reduction of 1% in the Income Tax for attracting such enterprises. Concerning the second piece of research ( about the knowledge and utility of the Equity Affection and the RET by the incorations), such a research had showed that the present subject should be studied deeply. Few enterprises had already used such a system in the ventures, and most of them had not studied the subject yet as a means of predicting its future use. / A aprova????o da Lei n?? 10.931/04 criou o Patrim??nio de Afeta????o e o Regime Especial de Tributa????o - RET, para a atividade imobili??ria. A afeta????o patrimonial, na forma de op????o do incorporador, visou dar maior seguran??a aos compradores e financiadores de im??veis em constru????o, exigindo maior transpar??ncia nas informa????es prestadas. Os incorporadores dever??o manter contabilidade completa dos empreendimentos lan??ados sob esta sistem??tica. J?? o RET foi uma forma de incentivar as incorporadoras a aderirem ?? afeta????o, com al??quota ??nica de 7% sobre o faturamento, abrangendo o Imposto de Renda, Contribui????o Social Sobre o Lucro L??quido, PIS e COFINS. Os objetivos deste estudo s??o verificar se o RET ?? vantajoso para as incorporadoras a ponto de lev??-las a optar pelo mecanismo de afeta????o e analisar a vis??o do mercado sobre o tema. Para tanto, duas pesquisas emp??ricas foram realizadas, uma com 30 balan??os de incorporadoras sediadas na Grande S??o Paulo, tributadas pelo Lucro Real, e outra, com aplica????o de question??rio, para verificar o grau de conhecimento das empresas sobre o tema. Os resultados da primeira pesquisa indicam que seria vantajosa a utiliza????o do RET para a maioria das empresas da amostra, sem, contudo, ser vantagem em todos os per??odos da pesquisa, vantagem esta que se obt??m quando se simula os mesmos c??lculos com uma redu????o de 0,5% na al??quota determinada pela legisla????o. A compara????o entre o RET e o Lucro Presumido mostrou que ??s empresas com possibilidade de presun????o do lucro n??o ?? vantagem a utiliza????o do RET, pois j?? s??o tributadas por al??quota menor do que os 7% determinados na nova legisla????o, seria necess??ria uma redu????o de, pelo menos, um ponto percentual na al??quota para que sua utiliza????o fosse atrativa a estas empresas. Quanto ?? segunda pesquisa, sobre o conhecimento e utiliza????o do Patrim??nio de Afeta????o e do RET pelas incorporadoras, mostrou que o tema precisa ser mais estudado e discutido. Poucas empresas j?? utilizam esta sistem??tica em seus empreendimentos e a maioria ainda n??o fez estudos sobre o tema, visando futura utiliza????o.

Submitted by Elba Lopes (elba.lopes@fecap.br) on 2016-06-24T18:39:47Z No. of bitstreams: 1 Tiago_Lopes_da_Silveira.pdf: 447998 bytes, checksum: 4db05a708030a8c7948e5852fb81c8a3 (MD5) / Made available in DSpace on 2016-06-24T18:39:47Z (GMT). No. of bitstreams: 1 Tiago_Lopes_da_Silveira.pdf: 447998 bytes, checksum: 4db05a708030a8c7948e5852fb81c8a3 (MD5) Previous issue date: 2016-01-26 / The aim of this study is to evaluate the cause and effect relationship between a set of macroeconomic variables suggested and the return on assets in the Brazilian stock market, employing multivariate VAR optics. The variables employed in the study were: I) the average monthly index of Sao Paulo Stock Exchange (Bovespa-closing); II) the average monthly index of shares of the New York Stock Exchange (Nyse-closing); III) the real exchange rate (Ptax rate); IV) the price of a barrel of oil on the international market (Brent); V) the short-term interest rate (Selic); VI) the prime rate of the USA (Fed). The study covered the period between January 2006 and December 2014. The study was conducted through four econometric tests: Granger causality test, Analysis of Decomposition of Variances (VDC); Unit Root test (Dickey and Fuller Increased test - ADF) and analysis of Impulse response Function (IRF). The test results revealed that Nyse, then the Selic and the Brent oil, among the selected variables, showed the best statistical results. / O intuito deste estudo ?? avaliar a rela????o de causa e efeito entre um conjunto de vari??veis macroecon??micas sugeridas e o retorno dos ativos no mercado acion??rio brasileiro, empregando a t??cnica multivariada VAR. As vari??veis empregadas no estudo foram: I) o ??ndice m??dio mensal de a????es da Bolsa de S??o Paulo (Ibovespa - fechamento); II) o ??ndice m??dio mensal de a????es da Bolsa de New York (Nyse - fechamento); III) a taxa de c??mbio real (Ptax); IV) o pre??o do barril de petr??leo no mercado internacional (Brent); V) a taxa de juros de curto prazo (Selic) e VI) a taxa b??sica de juros dos EUA (Fed). O estudo abrangeu o per??odo entre janeiro de 2006 e dezembro de 2014. O estudo foi realizado por meio de quatro testes econom??tricos: Teste de Causalidade de Granger, An??lise das Decomposi????es das Vari??ncias (VDC); Teste de Raiz Unit??ria (Teste de Dickey e Fuller Aumentado - ADF) e An??lise das Fun????es de Resposta a Impulso (IRF). Os resultados dos testes revelaram que a Nyse, seguida da Selic e do petr??leo do tipo Brent, dentre as vari??veis selecionadas, foram as que apresentaram os melhores resultados estat??sticos.

Submitted by Elba Lopes (elba.lopes@fecap.br) on 2016-12-12T20:27:37Z No. of bitstreams: 2 Leon??o Barboza de Alencar.pdf: 2106468 bytes, checksum: 67719bc22e066cbff130bca58e37b9cf (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2016-12-12T20:27:37Z (GMT). No. of bitstreams: 2 Leon??o Barboza de Alencar.pdf: 2106468 bytes, checksum: 67719bc22e066cbff130bca58e37b9cf (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2016-09-08 / The National Curricular Guidelines for the undergraduate course in accounting, bachelor, define the work of completion as a curriculum option, and it is incumbent upon the institution that take issue the rules, which leads to the most distinct forms of parameters and procedures regarding the format, preparation, correction and final destination of the TCC and that may have an influence on the practices of faculty advisers. The present research aims to understand and analyze the practices adopted for guiding the work of completion of undergraduate Accounting in Institutions of Higher Education of the city of S??o Paulo, offering stricto sensu graduate studies and if such practices can promote integration between undergraduate and graduate school. In order to achieve the goal, interviews have been made with eight teachers, graduates with Master or Doctor, of four Institutions of Higher Education of the city of S??o Paulo, through a survey characterized as descriptive and qualitative type as the approach. The data were collected through documentary analysis and in-depth interview and analyzed by means of the technique of content analysis. The findings of the survey show that teachers guiding converge in many respects their practices of guidance when you establish a good relationship with the students, understand and try to overcome the difficulties that they report, adopt methodological rigour in guidance and correction of the work, recognize a good TCC and their goals and understand how relevant the participation of students in research projects. Dissonant points are that few are those who use their own research in the classroom, present disagreements, particularly on belief as to the purposes of the TCC in contribute to student learning and its insertion in scientific research and the world of work and in the way they deal with academic plagiarism. Other results show that not always the guiding teachers are the same who teach in the strict sense, not everybody knows or has participated in the preparation or review of your PPP IES, all are satisfied with the profession and with the guiding function and that the final placement at the TCC does not allow him to fulfil effectively its objectives, mainly the highlight and communicate the knowledge produced. The research findings have not found evidence of integration between graduation and post-graduation stricto sensu, therefore it can be concluded that the practices of guidance do not contribute adequately to promote integration between the two levels of education. / As Diretrizes Curriculares Nacionais para o curso de gradua????o em Ci??ncias Cont??beis, bacharelado, definem o trabalho de conclus??o de curso como um componente curricular opcional, cabendo ?? institui????o que o adotar emitir regulamenta????o pr??pria, o que enseja as mais distintas formas de par??metros e procedimentos quanto ao formato, elabora????o, corre????o e destino final dado ao TCC e que podem ter influ??ncia nas pr??ticas dos professores orientadores. A presente pesquisa tem por objetivo conhecer e analisar as pr??ticas adotadas por orientadores de trabalhos de conclus??o de curso de gradua????o de Ci??ncias Cont??beis, em IES da cidade de S??o Paulo, que oferecem p??s-gradua????o stricto sensu e se tais pr??ticas podem promover a integra????o entre a gradua????o e a p??s-gradua????o. Para atingir o objetivo foram feitas entrevistas com oito professores, titulados com grau de Mestre ou Doutor, de quatro IES da cidade de S??o Paulo, por meio de uma pesquisa caracterizada como descritiva quanto ao tipo e qualitativa quanto a abordagem. Os dados foram recolhidos por meio de an??lise documental e entrevista em profundidade e analisados por meio da t??cnica de an??lise de conteudo. Os achados da pesquisa apontam que os professores orientadores convergem em muitos aspectos as suas pr??ticas de orienta????o quando estabelecem um bom relacionamento com os alunos, entendem e tentam suprir as dificuldades que eles reportam, adotam rigor metodol??gico na orienta????o e corre????o dos trabalhos, reconhecem um bom TCC e seus objetivos e entendem como relevante a participa????o dos alunos em projetos de pesquisa. Como pontos dissonantes destaca-se que s??o poucos os que utilizam suas pr??prias pesquisas em sala de aula, apresentam discord??ncias, particularmente na cren??a quanto ??s finalidades do TCC em contribuir para o aprendizado do aluno e sua inser????o na pesquisa cient??fica e no mundo do trabalho e na forma como tratam o pl??gio acad??mico. Outros resultados demonstram que nem sempre os professores orientadores s??o os mesmos que lecionam no stricto sensu, nem todos conhecem ou j?? participaram da elabora????o ou revis??o do PPP de suas IES, todos mostram-se satisfeitos com a profiss??o e a com a fun????o de orientador e que o destino final dado ao TCC n??o permite que ele cumpra de forma eficaz seus objetivos, principalmente os de evidenciar e comunicar o conhecimento produzido. Os achados da pesquisa n??o permitiram encontrar evid??ncias da integra????o entre a gradua????o e a p??s-gradua????o stricto sensu, portanto conclui-se que as pr??ticas de orienta????o n??o contribuem adequadamente para promover a integra????o entre os dois n??veis de ensino.

Made available in DSpace on 2016-04-04T18:22:13Z (GMT). No. of bitstreams: 1 Fernanda Marafon Frau.pdf: 21096825 bytes, checksum: 419cbbaa67e957863eccea326483a4d5 (MD5) Previous issue date: 2016-02-04 / The Edif?cio Conjunto Nacional, designed by David Libeskind (1928-2014), is an example of modern architecture held in the city of S?o Paulo with a significant constructed area described as a mixed-use development, which sought to include in its architecture different urban activities. Its implementation plan, aligned with the coincidence between city block and urban geography, as well as its dimensional characteristics allows in it an appreciation of other forms of urban occupation, different from the usual land configuration for small lots. The construction of this building , between 1955 and 1962 at Avenida Paulista, corresponds to a metropolization period of S?o Paulo, changing the urban configuration of the commercial activities from the central area to Rua Augusta`s neighborhood, which leads to a new centralization in City. This research aims to study historical and cultural conditions of the development of its project, as well as the insertion of it in the abroad context of modern architecture, approaching both typology?s configuration and the new relationship between buildings and city, that appears with the territorial and demographic expansion of urban centers in the early twentieth century. The description and analysis of this building have considered two different parts: the initial design and the building already built. This approach intended to point out the transformations that occurred during the course of its construction, with the changes in the urban characteristics, the adjustments and differences between the purpose of the architect and the final building. The realization of this project under the existing circumstances and the current situation of Edif?cio Conjunto Nacional enable to demonstrate qualities of modern architecture built in this period and to open up a discussion of its relevance in response to the current constructions in the city. / O edif?cio Conjunto Nacional, projetado por David Libeskind (1928-2014), ? uma obra de arquitetura moderna realizada na cidade de S?o Paulo com uma importante ?rea constru?da e constitui uma edifica??o de uso misto, que procurou compreender na escala edil?cia as diferentes atividades urbanas. Sua condi??o de implanta??o, com a coincid?ncia entre quadra e lote, bem como sua caracter?stica dimensional, permite uma aprecia??o de formas de ocupa??o da cidade distintas da usual divis?o fundi?ria de pequenos lotes. A constru??o do edif?cio, entre os anos de 1955 e 1962 na Avenida Paulista, corresponde ao per?odo de metropoliza??o de S?o Paulo e ? transfer?ncia de parte das atividades comerciais da ?rea central para a regi?o da Rua Augusta, com a inaugura??o de uma nova centralidade na cidade. A pesquisa contempla as condi??es hist?ricas e culturais do desenvolvimento de seu projeto, bem como sua inser??o no contexto amplo da Arquitetura Moderna, abordando para tanto sua configura??o tipol?gica e as novas rela??es estabelecidas entre edif?cio e cidade que surgem com a expans?o territorial e demogr?fica dos centros urbanos, a partir do in?cio do s?culo XX. A descri??o e an?lise do edif?cio compreendem dois momentos distintos: o projeto inicial e o edif?cio constru?do. Esta abordagem tem o intuito de apontar as transforma??es ocorridas durante a trajet?ria de sua constru??o, com as mudan?as nas caracter?sticas da urbaniza??o da cidade, bem como as adapta??es e diverg?ncias entre a inten??o do arquiteto e a realiza??o do edif?cio. As condi??es de realiza??o do projeto e a atual situa??o do Edif?cio Conjunto Nacional possibilitam apontar qualidades das obras de Arquitetura Moderna realizadas no per?odo e ampliar a discuss?o sobre sua pertin?ncia como resposta para a atual constru??o da cidade.

Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2017-03-31T14:01:43Z No. of bitstreams: 1 2013 - Juliano Tiago Viana de Paula.pdf: 2295073 bytes, checksum: dbfa3c4a1f9cd04267890883db6cc901 (MD5) / Made available in DSpace on 2017-03-31T14:01:43Z (GMT). No. of bitstreams: 1 2013 - Juliano Tiago Viana de Paula.pdf: 2295073 bytes, checksum: dbfa3c4a1f9cd04267890883db6cc901 (MD5) Previous issue date: 2013-04-26 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The present research seeks to assess the relationships between family, cronyism and slavery in the Parish of S?o Tom? das Letras decades between 1840 to 1870. To get the expected results of the study addressed characteristics that locality, in order to try to demonstrate some peculiarities about the population as a whole. Through various analyzes, we realized that beyond the means slaves and economic activities, family relationships between free and slave also informed us that the slave society constitutes a remote rural parish of large shopping plazas and focused on the domestic supply site. This structure is organized into the following relationships: the high numbers of formal marriage among the captives, the behavior of exogamous unions between men and women Creole African compadres in the preferences of different social conditions in informal relationships between godfathers and godmothers free slaves (vice versa), the interests of masters and slaves around the cronyism and family ties between these different segments / O objeto desta pesquisa consiste em analisar rela??es entre escravid?o, fam?lia e compadrio na Freguesia de S?o Tom? das Letras entre as d?cadas de 1840 a 1870. Para alcan?armos os resultados esperados o estudo abordou varias caracter?sticas da referida localidade, com o intuito de demonstrar algumas particularidades que difere de outras regi?es examinadas. Atrav?s de varias analises, percebemos que al?m das posses escravas e atividades econ?micas, as rela??es familiares entre livres e escravos tamb?m nos informaram a sociedade escravista que se constitui numa Freguesia rural voltada ao abastecimento interno local. Esta estrutura se organizava nas seguintes rela??es: nos elevados n?meros de matrimoniais formais entre os cativos, no comportamento das uni?es exogamicas entre mulheres crioulas e homens africanos, nas prefer?ncias de compadres de distintas condi??es sociais, nos relacionamentos informais entre padrinhos livres e madrinhas escravas (vice-versa), nos interesses de senhores e escravos entorno do compadrio e nos la?os familiares entre estes distintos segmentos

Submitted by Elba Lopes (elba.lopes@fecap.br) on 2017-08-23T12:48:53Z No. of bitstreams: 2 Gabriela_Ribeiro_Zanardo.pdf: 1713334 bytes, checksum: 6c785e45ae12dc067ac902f1afda0b2f (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-08-23T12:48:53Z (GMT). No. of bitstreams: 2 Gabriela_Ribeiro_Zanardo.pdf: 1713334 bytes, checksum: 6c785e45ae12dc067ac902f1afda0b2f (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2015-03-26 / Since the Industrial Revolution, individuals search for professions which grant them social status. The first current of thought of the Theory of Professions claims that professions were created to meet the society's needs. However, subsequent theories (which have been adopted for this paper), presume that the main objective of any profession is to attain social status. In order to reach this goal, the society must develop a positive representation of the profession and its professionals. The social representations are non-scientific explanations of reality, making common and familiar objects accessible to a whole group through historical insight, full of cognitive approaches and interpretative distortions of individuals about objects. The literature analyzed here shows that the stereotypes created for the accountancy professional are predominantly negative, making the task of recruiting good students more difficult in this field. Professional class agencies are the main responsible for the profession, and their target is the attainment of professional status. Faced with this situation, this paper aims to identify and analyze the stereotypes in the rhetoric of the professional class agency for Brazilian accountants from 1962 to 2014. Through an exploratory and qualitative research, it was possible making a prior selection of stereotypes by means of the analysis of literature extracted from the 285 informative newsletters published by the CRC/SP. The data has been analyzed from the perspective of a historical-economical recapitulation, in parallel with the main accountancy milestones in Brazil. The obtained results confirm what Jeacle (2008) states: there is a relationship between positive and negative stereotypes, since both had the same behavior in many decades and, whenever the negative stereotypes were confirmed, the positive ones were confirmed as well. It was not possible establishing the same relationship with the neutral stereotypes group. The results also indicate that the accountancy professionals adapt themselves to the external changes by changing the signs of representation exposed to the society. It was also possible to observe that, in times of international crisis and threat to the accountancy professional outlook, the CRC/SP kept sharing signs that would depict this professional as competent and trustworthy. / Desde a revolu????o industrial os indiv??duos buscam profiss??es que mais lhe trar??o status social. A primeira corrente da Teoria das Profiss??es defende que as profiss??es surgiram para atender necessidades da sociedade, entretanto, as teorias posteriores, e adotadas por esse trabalho, assumem que o principal objetivo de qualquer profiss??o ?? o status social. A fim de atender a esse objetivo ?? necess??rio que a sociedade crie uma representa????o positiva sobre a profiss??o e seus profissionais. As representa????es sociais s??o explica????es n??o cient??ficas sobre a realidade, tornando, de maneira acess??vel, objetos familiares e comuns a todo um grupo atrav??s da percep????o hist??rica repleta de vieses cognitivos e distor????es interpretativas de indiv??duos sobre objetos. A literatura analisada indica que os estereotipos criados sobre o profissional cont??bil s??o predominantemente negativos, dificultando a capta????o de bons estudantes. Os ??rg??os de classe profissionais s??o os principais responsaveis pela profiss??o e almejam o status profissional. Diante disso, esse trabalho teve como objetivo identificar e analisar os estere??tipos no discurso do ??rg??o de classe profissional cont??bil brasileiro, no per??odo de 1962 a 2014. Atrav??s de uma pesquisa qualitativa e explorat??ria criou-se uma sele????o pr??via de estere??tipos selecionados atrav??s da literatura analisada que foram pesquisados nos 285 boletins informativos publicados pelo CRC SP. Os dados foram analisados a partir de uma recapitula????o hist??rico-econ??mica e em paralelo com os principais marcos da contabilidade no Brasil. Os resultados obtidos confirmam a afirma????o de Jeacle (2008) de que h?? rela????o entre os estere??tipos negativos e positivos, j?? que em diversas d??cadas ambos tiveram o mesmo comportamento, quando houve confirma????o dos negativos, os positivos tamb??m se confirmaram. N??o foi poss??vel estabelecer a mesma rela????o com o grupo de estere??tipos neutros. Tamb??m foi poss??vel confirmar a ruptura da representa????o ocorrida nas d??cadas de 80/90 mencionadas nos trabalhos de Bougen (1994); Dinmik e Felton (2006); Cotsa, Weffort; Cia (2011). E que, a partir de 2010, houve uma nova ruptura que retoma a imagem do profissional retratada nas primeiras d??cadas desse estudo (60/70). Os resultados tamb??m indicam que os profissionais se adaptam ??s mudan??as externas alterando os signos de representa????es expostos ?? sociedade conforme contexto econ??mico, pol??tico e social.

Submitted by Verena Bastos (verena@uefs.br) on 2015-10-05T12:35:57Z No. of bitstreams: 1 DISSERTA??O - MARIA DAVID SANTOS.pdf: 10042104 bytes, checksum: 35935c3946db2d0fc2d6952ed0d0b2d1 (MD5) / Made available in DSpace on 2015-10-05T12:35:57Z (GMT). No. of bitstreams: 1 DISSERTA??O - MARIA DAVID SANTOS.pdf: 10042104 bytes, checksum: 35935c3946db2d0fc2d6952ed0d0b2d1 (MD5) Previous issue date: 2013-03-21 / Funda??o de Amparo ? Pesquisa do Estado de S?o Paulo - FAPESP / This work proposes a reading of the social, political, historical and cultural presents in the tale and movie called Manh? Cinzenta, 1966 and 1969 respectively, of Olney Alberto S?o Paulo (1936-1978). It was with the aim of discussing the reality of the country in his works, the writer and filmmaker early left his hometown of Riach?o do Jacu?pe, to live and acquire study in Feira de Santana, both cities in Bahia, where he developed activities related to theater, journalism and cinema. The "damn filmmaker backwoods" as well Olney S?o Paulo was known among friends, journalists and critics, brings this brand in his career because he has never produced a film shown commercially, and yet, the reason various surveys suffered during the military dictatorship in Brazil, the average film Manh? Cinzenta (1969). It is through this work that the memory of a remarkable period in the history of cinema and politics in Brazil is translated into moving images that convey an experience individual and collective, historical and fictional. In this sense, we present the relationship between fictional and documentary aspects of Manh? Cinzenta (1969), focusing on the discussion of cultural engagement in his narrative, marked by political tension, especially between the years 1968 to 1978 and the advent of censorship that came through its mechanisms of oppression and the author's work. Today, 34 years after the untimely death of Olney S?o Paulo, is both possible to recognize it as an important figure in the cultural landscape locally, nationally and internationally, as well as realize the erasure and forgetting about the contribution made by Olney S?o Paulo for Brazilian cinema of the twentieth century. / A presente disserta??o prop?e uma leitura dos aspectos sociais, pol?ticos, hist?ricos e culturais presentes no conto e filme denominados Manh? Cinzenta, 1966 e 1969 respectivamente, de Olney Alberto S?o Paulo (1936-1978). Foi com o objetivo de discutir a realidade do pa?s em suas obras, que o escritor e cineasta logo cedo saiu de sua terra natal, Riach?o do Jacu?pe, para morar e adquirir forma??o escolar em Feira de Santana, ambas as cidades na Bahia, onde desenvolveu atividades ligadas ao teatro, jornalismo e cinema. O ?cineasta maldito do sert?o?, como assim ficara conhecido Olney S?o Paulo entre os amigos, jornalistas e cr?ticos traz, essa marca em sua trajet?ria pelo fato de ter produzido um filme nunca exibido comercialmente, e, no entanto, o motivo dos v?rios inqu?ritos sofridos durante a Ditadura Militar no Brasil, o m?dia-metragem Manh? Cinzenta (1969). ? atrav?s desta obra que a mem?ria de um dos per?odos marcantes na hist?ria pol?tica e cinematogr?fica do Brasil ? traduzida em imagens em movimento que transmitem uma experi?ncia ao mesmo tempo individual e coletiva, hist?rica e ficcional. Nesse sentido, apresentamos as rela??es entre os aspectos ficcionais e documentais de Manh? Cinzenta (1969), privilegiando a discuss?o do engajamento cultural em sua narrativa, marcada pela tens?o pol?tica, principalmente entre os anos de 1968 a 1978 e pelo advento da censura que atingiu atrav?s de seus mecanismos de opress?o a obra e o autor. Hoje, 34 anos decorridos da morte prematura de Olney S?o Paulo, ? tanto poss?vel reconhec?-lo como uma figura importante para o cen?rio cultural local, nacional e internacional, assim como tamb?m perceber o apagamento e esquecimento em rela??o ? contribui??o dada por Olney S?o Paulo para a cinematografia brasileira do s?culo XX.

Denna uppsats handlar om visual merchandising online med fokus på företag som säljer sportkläder. Studien har genomförts ur ett konsumentperspektiv. Vår undersökning syftar till att studera produktsidor för sportkläder för att se hur konsumenter uppfattar den produktinformation, både visuell och verbal, som produktsidorna innehåller. Därigenom ska en kartläggning kunna göras av vilka element som är av vikt för respondenterna samt hur dessa bör utformas. Visual merchandising kan förklaras som den strategiska presentationen av ett företag och deras produkt, eller produkter, vars funktion är att attrahera kunder och underlätta inköpsprocessen. Således är visual merchandising online den visuella försäljningen i en onlinemiljö. Det finns utmaningar vid onlineshopping som tycks vara detta: att kommunicera sina produkter på ett rättvisande sätt som både lockar och ger rätt förväntningar. Man måste väga upp för det som går förlorat när köpet inte längre sker i en fysisk butiksmiljö, där en produkt upplevs både visuellt och taktilt. Forskning visar att en tydlig strategi för visual merchandising ge konkurrensfördelar och vara avgörande för att locka kunder. Som en förstudie analyserades sex olika produktsidor. Undersökningen genomfördes sedan genom semi-strukturerade intervjuer med tio respondenter. Under intervjuerna fick respondenterna besöka produktsidorna för att sedan kunna dela med sig av sina åsikter och iakttagelser. Intervjufrågor formulerades utifrån undersökningsmodellen som formulerats samt det teoretiska ramverket. Undersökningsmodellen skapades utifrån S-O-R-modellen för att kunna kartlägga respondenternas beteenden samt tydliggöra vilka faktorer som ligger till grund för deras respons. Resultaten av studien är en guide för utformningen av en produktsidas element; produktsidans helhet, produktbilder samt produktinformation. Sammanställningen av denna studie visar att en ren och avskalad produktsida föredras. Fokus ska ligga på den valda produkten för att inte sidan ska upplevas som rörig. Viktiga direkta signaler är pris, bild och produktbeskrivning. Dock kan det vara så att om intentionen verkligen är att genomföra ett köp kan annan information som exempelvis rör retur-, leverans- eller köpvillkor anses vara relevanta direkta signaler. För hela plagget är två bilder att föredra, en framifrån och en bakifrån. Bilderna bör vara av mycket god kvalitet och inte heller vara för mörka. Produktbilderna bör ha en sportigare framtoning för att ge konsumenter känslan att det faktiskt är ett sportplagg som presenteras. Konsumenter vill även ha möjlighet att se plaggets detaljer och sömmar. Detta kan göras genom zoom-funktion eller detaljbilder. Den verbala informationen är viktig för att beskriva materialets funktion och komposition då detta kan vara svårt att få en uppfattning om bara genom bilder av ett plagg.

Made available in DSpace on 2014-12-17T14:19:56Z (GMT). No. of bitstreams: 1 AdelinaAVLB_DISSERT.pdf: 1826575 bytes, checksum: 6c7f4ef8f5da9ac0cb1e4acfe6715ffd (MD5) Previous issue date: 2010-05-17 / Universidade Tiradentes / The study is a survey conducted for the Master of Social Sciences carried out in partnership between the Universidade Tiradentes-UNIT/SE and the Universidade Federal do Rio Grande do Norte (UFRN). Being a religious event, we seek to show that the religious parties generally have particular meanings for each nation or region. Amaral (1998) informs that the Brazilian parties regardless of where they occur are popular demonstrations that, as the context in which they present themselves, can dilute to crystallize, to celebrate, to ritualize or sacralize the particular social experience of the groups that do. They happen as a way to thank victories or important religious passages as Christmas, the June saints celebration, patron saints and patron saints considered. Thus, The Bom Jesus dos Navegantes party in Propri?-SE: story of faith, a space of social relations and cultural ties, is presented as our field of study because it is one of those celebrations that while celebrated in Sergipe, always on Sundays in January, by some municipalities situated along the river San Francisco, has the characteristic of overlap any others placed in town, including the one of the city's patron saint, Saint Anthony, held on June 13. Concerning the materials and methods, we opted for qualitative research and participant direct observation, using the techniques of personal notes, interviews, newspapers, websites, photos, videos and testimonials from participants and organizers, as well as references offered by experts of the area. With this research answers were sought to questions about what could keep alive the celebration of Bom Jesus dos Navegantes each year in order that this is a patron saint, not saint; the way as the investment of local government with more resources in this period, during the organization of arts festivals, has created a thread of tension with the Catholic Church promoting the religious rituals was reviewed. It was also analyzed how the sacred and profane spaces present themselves inseparable from the celebration and, finally, it was revealed that the party retains its value by preserving its tradition and making room for modernity, not weakening but suffering metamorphoses of time and space and can be seen in the social and cultural bonds wrapped by the time of religious faith / O estudo trata de uma pesquisa realizada para o mestrado em Ci?ncias Sociais em conv?nio entre a Universidade Tiradentes-UNIT/SE e Universidade Federal do Rio Grande do Norte (UFRN). Por ser um acontecimento religioso, buscou-se mostrar que as festas religiosas de modo geral t?m significados particulares para cada povo ou regi?o. As festas brasileiras independente de onde aconte?am, como informa Amaral (1998), s?o manifesta??es populares que, conforme o contexto em que se apresentam, podem diluir, cristalizar, celebrar, ritualizar ou sacralizar a experi?ncia social particular dos grupos que a realizam. Elas acontecem como forma de agradecer vit?rias alcan?adas ou passagens religiosas importantes como o Natal, celebra??o aos santos juninos, santos padroeiros e os considerados santos protetores. Assim, A festa do Bom Jesus dos Navegantes em Propri?-SE: hist?ria de f?, espa?o das rela??es sociais e la?os culturais se apresenta como campo de estudo dessa disserta??o por tratar-se de um desses festejos que, embora comemorado por alguns munic?pios sergipanos situados ?s margens do rio S?o Francisco, sempre nos domingos de janeiro, tem a caracter?stica de se sobrepor a todas as outras festas realizadas na cidade, inclusive ?s do santo padroeiro de Propri?, Santo Ant?nio, realizada no dia 13 de junho. Enquanto material e m?todos, optou-se pela pesquisa qualitativa/participante, fazendo uso das t?cnicas de observa??o direta, entrevistas, publica??es de jornais, sites, fotos, v?deos e depoimentos de organizadores e participantes, al?m de refer?ncias bibliogr?ficas de estudiosos da ?rea. Com esta pesquisa buscaram-se respostas para questionamentos sobre o que poderia manter viva a realiza??o do festejo de Bom Jesus dos Navegantes a cada ano, tendo em vista tratar-se de um santo protetor e n?o padroeiro; avaliou-se como o investimento do poder local na organiza??o dos festejos art?sticos vem criando um fio de tens?o com a Igreja Cat?lica, promotora dos rituais religiosos. Al?m disso, analisou-se como os espa?os sagrados e profanos se apresentam indissoci?veis ao festejo e, por fim, constatou-se que a festa preserva o seu valor ao conservar sua tradi??o e ao abrir espa?o para a modernidade, n?o se enfraquecendo, mas sofrendo metamorfoses do tempo e do espa?o, podendo ser percebida nas rela??es sociais e la?os culturais envoltos pelo momento de f? religiosa

Made available in DSpace on 2014-12-17T14:36:44Z (GMT). No. of bitstreams: 1 MarciaMSR.pdf: 2902276 bytes, checksum: e34df987f015bb7eea2983711a742f01 (MD5) Previous issue date: 2007-11-27 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / This research work named S?o Paulo do Potengi RN: a common town to a uncommon movement in the trails of movement of Natal (1950 1980), has the finality to reconstitute an educational defined moment at S?o Paulo do Potengi, Rio Grande do Norte county by the movement of Natal experience through archdiocese of this town. The central worry came to the learning of educational practicing by usual activities of radiophonic schools, syndicalism education and leadership training which converged to a public power construction of base democracy in order to incorporate a political project of social transformation of reality. We detach the figure of Monsenhor Expedito Sobral de Medeiros who shared his fifty-six strict life and was the majority leadership on the educational and religious practisimes developed there / O presente trabalho de investiga??o, intitulado S?o Paulo do Potengi-RN: Uma cidade, seu p?roco e suas pr?ticas educativas (1950-1980), tem a finalidade de reconstituir num determinado momento hist?rico, as pr?ticas educativas da Igreja Cat?lica no Rio Grande do Norte, no munic?pio de S?o Paulo do Potengi, tendo como eixo a experi?ncia do Movimento de Natal, desenvolvida naquela cidade. A preocupa??o central voltou-se para o estudo da trajet?ria das pr?ticas educativas desenvolvidas por aquela institui??o cat?lica, atrav?s das atividades usuais das escolas radiof?nicas, da educa??o sindicalista, de treinamento de lideran?as que convergiram para edifica??o de um poder popular, de democracia de base, da incorpora??o de um projeto pol?tico de transforma??o da realidade social. A figura de Monsenhor Expedito Sobral de Medeiros ? destacada atrav?s da pastoral social daquele munic?pio, onde dedicou 56 anos de sua vida religiosa tendo sido lideran?a maior na condu??o das pr?ticas s?cio-educativas ali desenvolvidas