Bakgrund: Den svenska teaterscenen befinner sig i vad som tycks vara en ständig ekonomisk kris. De offentliga medlen räcker inte längre till, vilket har fått till följd att teaterinstitutionerna har blivit tvungna att söka sig nya inkomstkällor. Kultursponsring är en alternativ finansieringsform som har blivit allt vanligare. Vi vill undersöka kultursponsringens möjligheter för svensk teater. Syfte: Syftet med uppsatsen är att undersöka möjligheterna att gå bortom den traditionella definitionen av kultursponsring för att skapa ett helhetsperspektiv på utbyten mellan teater och näringsliv. Avgränsningar: Vi utgår ifrån Sveriges teaterinstitutioner och de kulturpolitiska målen som är uppställda av Sveriges Riksdag. Genomförande: Vår undersökning bygger på sju intervjuer med representanter från teatrar och företag. Resultat: Idag ses kultursponsring främst som ett marknadsföringsverktyg, där det sker ett utbyte av image mot pengar. Vi anser att med denna begränsade definition förbises den största potentialen, vilken återfinns i själva mötet mellan teater- och affärsvärlden.

Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. Previous studies within the subject of sponsorship show that generally sponsorship is a good affair for companies that engage in it. When it comes to sports sponsorship, hockey is the most developed sport in Sweden. Sports sponsorship is also an area where negative effects could occur due to sponsoring and the fact that many people are very passionate when it comes to sports and their favorite teams. Considering the massive amounts that companies invest in sponsoring it is of great interest to further investigate the effects of such activities. There is quite little research conducted within sports sponsoring in Sweden and therefore it is of interest both from businesses as well as the academic world to investigate the effects of sponsorship in a Swedish context. The main focus of this study is to investigate possible positive and negative attitudes towards sponsoring companies that sponsor different teams as well as effects on brand recall based on fan commitment. Method: In order to answer the purpose of this thesis a deductive approach was applied by collecting quantitative data from an experiment, control group and a follow-up study. Theories and previous research in the subject area was used in order to establish hypothesis that later has been tested.  The data retrieved through the research was processed and analyzed using SPSS. Conclusion: The results show that attitudes towards the sponsor are positive when associated with the supported team and negative when associated with the rival team. Fans viewer frequency did not have a significant impact on positive attitudes towards the supported team while fan commitment had a strong impact on negative attitudes towards the sponsor of the rival team. Brand recall was higher with highly committed fans and is correlated with fan commitment. It is concluded that negative attitudes are easily invoked by fan commitment while it is not as easy to build positive attitude with repeated viewings.

This thesis analyzes the Canadian Immigration and Refugee Board (IRB)’s treatment of culture in recent family sponsorship decisions. Drawing upon theories of cultural difference, identity construction, and Critical Race Theory, it examines IRB decision-makers’ assessments of cultural factors and their influence on the evaluation of parties’ credibility. This thesis argues that appellants and applicants before the Immigration Appeal Division often had to demonstrate that their family class relationships were “performed” in accordance with the norms of their culture. Many IRB Members relied on essentialist conceptions of culture, and thus generated problematic images of both cultural minorities and Canadian society. Further, the identity of parties was often constructed in terms of defined categories such as ethnic background, religion, marital status, age, and disability. In conclusion, this thesis offers reflections on how issues of cultural identity can be more fairly and sensitively addressed by administrative tribunals such as the IRB.

This thesis analyzes the Canadian Immigration and Refugee Board (IRB)’s treatment of culture in recent family sponsorship decisions. Drawing upon theories of cultural difference, identity construction, and Critical Race Theory, it examines IRB decision-makers’ assessments of cultural factors and their influence on the evaluation of parties’ credibility. This thesis argues that appellants and applicants before the Immigration Appeal Division often had to demonstrate that their family class relationships were “performed” in accordance with the norms of their culture. Many IRB Members relied on essentialist conceptions of culture, and thus generated problematic images of both cultural minorities and Canadian society. Further, the identity of parties was often constructed in terms of defined categories such as ethnic background, religion, marital status, age, and disability. In conclusion, this thesis offers reflections on how issues of cultural identity can be more fairly and sensitively addressed by administrative tribunals such as the IRB.

„Wer schreibt, der bleibt“, sagt ein Sprichwort. Aber stimmt das auch? Archive und Bibliotheken schlagen Alarm. Sie sind das Gedächtnis einer Stadt, eines Landes, der Menschheit. Aber das Gedächtnis ist löchrig. Massenhaft verfallen Papiere. Die Spuren der Zeit verschonen auch Kostbarkeiten nicht. Buchpaten können helfen, Wichtiges zu retten.“ Mit diesen Sätzen eröffnete die Sächsische Zeitung am 15. Dezember 2007 eine Doppelseite in ihrer Wochenend-Beilage. Rechtzeitig vor Weihnachten sollten Buchpatienten der Sächsischen Landesbibliothek - Staats- und Universitätsbibliothek Dresden (SLUB) Buchpaten finden. Um es vorwegzunehmen: Die Aktion war sehr erfolgreich, vier der neun in diesem Beitrag vorgestellten Handschriften und Bücher haben inzwischen einen „Schutzengel“ gefunden. Zwei weitere Patenschaftsobjekte konnten ebenfalls wegen dieser Veröffentlichung an interessierte Buchpaten vermittelt werden.

Die jüngste Einrichtung der Weltbankgruppe befasst sich - in Ergänzung zum Internationalen Zentrum für die Beilegung von Investitionsstreitigkeiten (ICSID) - mit dem Schutz grenzüberschreitender (Direkt-)Investitionen durch Garantien gegen Auslandsrisiken. Dabei wirkt sie nicht nur als Abrundung des Schutzes durch bilaterale Investitionsschutzverträge und nationale Investitionsversicherungen, sondern kann auch als Katalysator für eine bessere Kooperation im Nord-Süd-Verhältnis bedeutsam werden.

Lietuvoje vykdoma viešojo sektoriaus buhalterinės apskaitos ir finansinės atskaitomybės sistemos reforma, kurios tikslas sudaryti teisines, administracines ir finansines sąlygas visame viešajame sektoriuje pereiti prie apskaitos tvarkymo kaupimo principu, yra aktuali tema viešojo administravimo magistro baigiamajam darbui. Lietuvos viešojo sektoriaus buhalterinės apskaitos ir finansinės atskaitomybės sistema nėra vientisa ir turi eilę trūkumų, reglamentavimas nepakankamas ir neaiškus. Todėl viešojo sektoriaus buhalterinės apskaitos informacija ir finansinė atskaitomybė tampa nenaudinga jų vartotojams, nes nėra tiksli ir teisinga. Pagrindinė ilgalaikio materialiojo turto apskaitos problema, nagrinėjama darbe, ne visas viešojo sektoriaus turtas įtraukiamas į apskaitą ir finansines ataskaitas, o dalis įtraukiama neteisingai. Tyrimo objektas: ilgalaikio materialiojo turto apskaita. Darbo tikslas: išanalizuoti ir įvertinti Lietuvos viešojo sektoriaus ilgalaikio materialiojo turto apskaitą reglamentuojančias nuostatas ir Viešojo sektoriaus apskaitos ir finansinės atskaitomybės standartų reikalavimus, pateikti esminius skirtumus ir pranašumus. Darbe iškeltos hipotezės: viešojo sektoriaus atskaitomybės formose įrašyti turto apskaitos rodikliai, kuriems, pagal nustatytas apskaitos tvarkymo taisykles, negalima sukaupti informacijos, todėl atskaitomybė sudaroma netiksliai; registruojant ilgalaikį materialųjį turtą įsigijimo verte ir periodiškai jį perkainojant, turto apskaita atitiks... [toliau žr. visą tekstą] / The reform of accountancy and financial accountability system of the public sector is being performed in Lithuania, the purpose of which is to create legal, administrative and financial conditions in whole the public sector to turn to account management by principle of accumulation. The Lithuanian accountancy and financial accountability system of public sector isn’t solid and has a line of defects, the regulation is not safisfactory and clear. Therefore, the information of accountancy and financial accountability becomes useless for their customers, because it is not correct and right. The main problem of the long-term material property, which is explored in this work, is the fact that not all the property is included into the accountancy and financial accounts, and a part of it is included wrong. The object of exploration: the accountancy of a long-term material property. The purpose of the work: to analyze and evaluate the rules regulating the accountancy of a long-term material property of the public sector of Lithuania and the requirements concerning the Standards of the accountancy and financial accountability system of the public sector, to provide their essential differences and similarities. The hypotheses raised in the work: the indices of property accountancy written in the forms of accountability of the public sector, for which it is impossible, according to the established rules of accountancy management, to accumulate any information, therefore, the... [to full text]

Viešojo sektoriaus strateginio valdymo magistro baigiamojo darbo tema UAB „Autotopus“ rinkodaros strateginis planavimas šiuo metu yra ypač aktuali, nes įmonės strategijų formavimas ir jos rinkodaros veikla yra svarbiausia įmonės komercinės veiklos fazė. Darbo objektas – UAB „Autotopus“ rinkodaros strateginis planavimas. Darbo problema – Rinkodaros strateginis planavimas dažnai yra viena aktualiausių problemų įmonės veikloje. Darbo tikslas – atlikti UAB „Autotopus“ strateginę analizę ir pateikti pasiūlymus rinkodaros planavimui gerinti. Darbo tikslas yra detalizuojamas uždaviniais, lėmusiais tokią darbo struktūrą: remiantis literatūros šaltiniais išanalizuojami rinkodaros metodiniai pagrindimai; atlikta UAB „Autotopus“ konkurentų analizė Panevėžio mieste, pristatoma UAB „Autotopus“ PEST, SSGG analizė, taip pat pateikiami pasiūlymai UAB „Autotopus“ rinkodaros strateginiam planui gerinti. Darbo hipotezė – Naudojamos rinkodaros strategijos neatitinka įmonės strateginių tikslų. Darbo metodika, padėjusi išspręsti minėtus uždavinius, susideda iš mokslinės literatūros analizės, įmonės vidinių dokumentų analizė bei anketinės apklausos. Renkant tyrimui reikalingus duomenis buvo panaudotas vienas populiariausių bei pigiausių apklausos metodų – individuali anketinė apklausa. Atlikus tyrimą, paaiškėjo jog Panevėžio miesto respondentai labiausiai vertina įmonės gerą vardą, pasitiki draugų rekomendacijomis ir ieško jiems rūpimos informacijos interneto svetainėje. UAB „Autotopus“... [toliau žr. visą tekstą] / Public sector strategy planning master degree final work topic “JSC „Autotopus“ marketing planning strategy” actual at this time, because company strategy forming and marketing activity very important for company commercial activity. Object of the work – JSC „Autotopus“ marketing planning strategy. One of common problems at present company activity is lack of information on marketing planning strategy field. Objectives of the work – analyze JSC Autotopus strategy situation and propose ways how to better develop marketing planning. The objectives of the work are elaborated as tasks which determined such structure of the work: analyze methodical basic of marketing in reference of literature database, JCS “Autotopus” competitor analyze in city of Panevezys, accomplish JSC “Autotopus” PEST, SWOT analyze and propose way to improve marketing strategy plan. Work hypothesis – Present marketing strategy doesn‘t meet objectives of the company. Work methodology, helping to solve tasks mentioned before, consists of analyzes of lecture material and literature database, analyzes company inner documents and questionnaire analyze. Questionnaire survey was used in gathering all necessary information for research. After the research it was discovered that most of respondents of city of Panevezys value brand names, close friend references, they looking for information on internet. Price, product condition, company reliability shut be main objective in creating production for public... [to full text]

Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xiv, 129 [19] leaves / This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.

This investigation accepts that art is a term of western culture and that advertising is a creation of an historical and social process firmly linked to the economies of western industrialised nations. A cultural niche theory of the visual arts is employed to define the various visual art forms and it is in this context that the development of the notion of fine art, which had its origins during the Renaissance, is investigated with a view to how this led to the commodification of art. The phenomenon of art as a commodity accelerated throughout the nineteenth century and was moulded by the same political, cultural, social, economic and technological forces that gave rise to advertising when, during the second half of the century, the capitalist system of production became geared towards mass production of products for consumption. This was also the period of significant European colonial expansion in southern Afiica and consequently the development of both art and advertising in the region was cast in a colonial, European mould, the effects of which are investigated throughout this research project. This body of research also seeks to explain how the meaning and the value of the art object and its reproduced image, changed and became exchangeable as technology developed. Significantly this occurred at a time when the needs of advertising shifted from a simple system of proclamation and announcement on the periphery of the national economy during the nineteenth century to become a sophisticated system of communication which acts as an influential social institution at the end of this millennium. That this appears to have occurred at a time when the influence of fine art began to decline as a cultural force is significant as it is in this context that advertising has become a primary carrier of meaning in society. This research project works within this paradigm to investigate the history and motives of business support for the arts, particularly the visual arts, in the form of sponsorship with particular reference to a culturally diverse and politically dynamic South Africa. In addition, specific rhetorical devices that advertising employs, as a strategic tool of marketing, to appropriate and (ex)change meaning from the value laden visual art object is investigated with reference to contemporary advertising in South Africa. / Thesis (M.A.)-University of Natal,1998.