目錄 謝誌－－－－－－－－－－－－－－－－I 摘要－－－－－－－－－－－－－－－－III ABSTRACT－－－－－－－－－－－－－－IV 目錄－－－－－－－－－－－－－－－－ V 表目錄－－－－－－－－－－－－－－－VII 圖目錄－－－－－－－－－－－－－－－VIII 第壹章　緒論 第一節　研究背景與動機－－－－－－－ 1 第二節　研究問題－－－－－－－－－－ 5 第三節　研究目的－－－－－－－－－－ 5 第四節　研究流程－－－－－－－－－－ 6 第貳章　文獻探討 第一節　真誠領導－－－－－－－－－－ 7 第二節　專注覺察－－－－－－－－－－ 13 第三節　情緒勞務－－－－－－－－－－ 18 第四節　主動顧客服務績效－－－－－－ 24 第五節　各變項間之關係及假設推論－－ 27 第六節　研究理論模式圖－－－－－－－32 第参章　研究方法 第一節　研究母體與抽樣對象－－－－－ 34 第二節　研究工具－－－－－－－－－－ 35 第三節　資料分析方法－－－－－－－－38 第肆章　研究分析與討論 第一節　樣本結構之敘述性統計分析－－ 41 第二節　信度與效度分析－－－－－－－ 43 第三節　相關分析－－－－－－－－－－ 51 第四節　整體結構方程模式分析－－－－ 52 第伍章　結論與建議 第一節　結論－－－－－－－－－－－－ 65 第二節　管理實務建議－－－－－－－－ 70 第三節　研究限制與後續研究之建議－－ 72 參考文獻 中文部分－－－－－－－－－－－－－－75 英文部分－－－－－－－－－－－－－－76 附錄一：研究問卷－－－－－－－－－－ 83

六標準差（Six Sigma）為目前最受矚目與重視的品質活動，而精實生產方式（Lean Production System）係以及時化（Just-In-Time, JIT）及自働化（Jidohka）兩大概念，所發展出來的合理化生產系統。此二者俱以變異為基礎的思考（Variation-based Thinking），協助企業改善流程、提昇品質、生產力與競爭地位，其整合並被視為下一波管理思潮的新趨勢。 此外，若論及產業特性，服務產業有別於製造業，其特有的服務（Service）、交易業務（Transaction）與其他非製造性（Non-Manufacturing）流程，往往存在更多浪費與更多的改善機會，卻更為強調顧客滿意經營。 本研究鑑於研究缺口與實務發展之需，提出六標準差與精實生產方式應用於服務業之整合模式（Lean Six Sigma for Service，LS3）。本模式以精實生產方式減少內部浪費，並以六標準差導向顧客滿意之追求，不但兼顧企業內部與外部顧客之觀點，亦兼顧精實速度與六標準差之高品質。 / “Six Sigma” is one of the most popular quality initiatives recently. “Lean Production System” is the world famous production system developed and practiced by Toyota mobile company for a long time. It based on two concepts: “Just-In-Time” and “Jidohka”. Both two are based on the variation thinking to improve business process, enhance quality, production and competitive position. Besides, the integration of them is viewed as a new trend in the next management wave. Moreover, regarding to the industry characteristics, service industry is quite different from manufacturing industry. Even though there are more wastes and improvement opportunities, the application of Six Sigma, Lean Production System or their integration in service industry is quite few neither in literatures nor practice. This research proposes the Lean Six Sigma integration model based on the research gap and the practical need, and then adapt it for service industry. The model is named as “Lean Six Sigma for Service (LS3)” in this research. It balances the viewpoints of internal and external customers, and gives consideration to the Lean speed as well as Six Sigma high quality. Also, this research tries to contribute to the enhancement of management technology. / 目 錄 中文摘要………………………………………………………………………………I 英文摘要………………………………………………………………………………Ⅱ 誌謝……………………………………………………………………………………Ⅲ 目錄……………………………………………………………………………………Ⅳ 表目錄…………………………………………………………………………………Ⅶ 圖目錄…………………………………………………………………………………Ⅷ 第一章 緒 論…………………………………………………………………………1 1.1 研究背景與動機………………………………………………………………1 1.2 研究目的………………………………………………………………………4 1.3 研究範圍與限制………………………………………………………………5 1.4 研究方法………………………………………………………………………6 1.5 研究架構………………………………………………………………………7 第二章 文獻探討…………………………………………………………………8 2.1 六標準差………………………………………………………………………8 2.1.1 六標準差之發展沿革………………………………………………………8 2.1.2六標準差之定義與各家說法………………………………………………12 2.1.3 六標準差之組織架構及人員角色…………………………………………17 2.1.4 六標準差之改進循環………………………………………………………21 2.1.5 六標準差主要之八大工具…………………………………………………27 2.1.6 六標準差之推行現況………………………………………………………29 2.1.7 六標準差之運作特點………………………………………………………30 2.2 精實生產方式…………………………………………………………………31 2.2.1 精實生產方式之發展沿革………………………………………………31 2.2.2精實生產方式之定義…………………………………………………….34 2.2.3 精實生產方式之構成要素………………………………………………34 2.2.4 精實生產方式之推展步驟………………………………………………40 2.2.5 精實生產方式之運作特點………………………………………………42 2.3服務業…………………………………………………………………………46 2.3.1 服務業之定義……………………………………………………………46 2.3.2 服務業之特性……………………………………………………………48 第三章 模式建構…………………………………………………………………52 3.1 精實六標準差應用於服務業之綜觀（LS3 Overview）……………………52 3.2 導引階段（Lead Phase）……………………………………………………………56 3.3 研究階段（Study Phase）……………………………………………………………65 3.4 流暢階段（Smooth Phase）…………………………………………………………70 3.5 維持階段（Sustain Phase）…………………………………………………………73 第四章 模式驗證.…………………………………………………………………81 4.1 問卷對象…….………………………………………………………………81 4.2 專家意見…….………………………………………………………………83 第五章 結論與建議…………………………………………………………………84 5.1 研究結論……………………………………………………………………84 5.2 研究貢獻……………………………………………………………………85 5.3 後續研究建議………………………………………………………………86 參考文獻……………………………………………………………………………87 附錄A 專家訪談調查函……………………………………………………………93 附錄B 專家訪談問卷內容…………………………………………………………94 表 目 錄 表 2.1 六標準差的發展階段………………………………………………………12 表 2.2 標準差換算表………………………………………………………………14 表 2.3 六標準差方法論DMAIC………………………………………………………22 表 2.4 六標準差設計方法論DMADV……….………………………………………23 表 2.5 六標準差「工具的21個整合步驟：研發流程」…………………………25 表 2.6 豐田生產系統之「實驗」……………………………………………………44 表 3.1 LS3之內容要項與工具……………………………………………………54 圖 目 錄 圖 1.1 研究流程圖………………………………………………………………6 圖 2.1 製程中心飄移1.5標準差的情形………………………………………13 圖 2.2 典型的六標準差組織圖.…………………………………………………17 圖 2.3 執行六標準差之八大步驟…….…………………………………………27 圖 2.4 六標準差之八大工具…..…………………………………………………28 圖 2.5 精實生產方式五大主要要素…….………………………………………36 圖 2.6 消除浪費要素……………………………………………………………37 圖 2.7 全面品質要素………………………………………………………………38 圖 2.8 人員準備要素………………………………………………………………39 圖 3.1 LS3運作架構圖………………………………………………………………53 圖 3.2 LS3運作模式之工具總覽……………………………………………………55 圖 3.3 導引階段之使用工具………………………………………………………57 圖 3.4 研究階段之使用工具………………………………………………………66 圖 3.5 流暢階段之使用工具………………………………………………………70 圖 3.6 維持階段之使用工具………………………………………………………74

Univ., Diss.--Göteborg, 2008. / Enth. 4 Beitr. Zsfassung in engl. Sprache. Trade liberalization and wage inequality--empirical evidence from Bangladesh / by Dick Durevall and Farzana Munshi -- Does openness reduce wage inequality in developing countries? Panel data evidence from Bangladesh / by Farzana Munshi -- Globalization and inter-occupational inequality in a panel of countries, 1983-2003 / by Farzana Munshi -- Offshoring and occupational wages--some empirical evidence / by Arne Bigsten, Dick Durevall, and Farzana Munshi.

分類是研究的第一步，服務業的管理必須基於有意義的分類，才可能提出規範性的結論。此外，服務業的無形產出，必須透過細緻的服務傳送系統設計來傳遞給顧客。因此服務業的研究首要工作，在從抽象的層次中提出對服務業無形特性的有效分類。經由文獻檢討及實務觀察，本文提出三項服務業的產出分類構面：經濟性、社會性及心理性利益，稱之為服務核心。以此三構面將台北市的服飾零售業分為四種類型：經濟心理性、心理性、混雜性及經濟性零售店。各類型零售店中較績優者，相互之間服務傳送系統的差異非常明顯，顯示績效的殊途同歸性是明顯的。同一類型零售店組內的比較分析中，以類神經網路求得影響績效最重要的服務傳送系統項目；經濟心理性最重要的活動與商品無直接的關連；心理性零售店最重要的是人員專業性與商品風格與品味；經濟性零售店的服務傳送系統則是愈簡單愈好。文末並提出相關的討論及建議。

隨著科技進步，基於機器學習技術的資料分析工具在顧客關係管理領域已被廣為使用。過去的相關研究文獻大多著重於高交易頻次、與客戶互動頻繁的產業，諸如金融、電信、零售業等，但對於具有相反產業特性的服務業等則是缺乏著墨。本研究希望透過案例研究的方式，完整呈現企業如何實際將基於機器學習技術的資料分析工具應用於顧客關係管理業務的過程，以及這些新技術如何幫助企業提升顧客關係管理的成效。本案例使用行動研究方法來歸納、分析、整理整個專案的過程與結果，文末總結本案例於作業、管理以及策略層面的管理意涵與建議。本研究使用的資料來源為台灣一間大型汽車經銷商的資訊部門與其旗下的服務廠，總共包含了約273萬筆資料。利用於微軟Azure平台上的決策樹模型分析資料，產出高購買機率的顧客推薦名單，服務廠的技師可以針對名單上的顧客推銷，不僅能有效提高推銷的成功率，節省第一線技師的時間，還能夠提升技師以及顧客的滿意度。最後本研究的結果顯示，運用機器學習技術產出的推薦顧客名單，確實能夠幫助本案例公司於顧客區隔以及顧客發展，並達成更有效的顧客關係管理。 / Data-mining tools and machine-learning techniques have long been used in customer relationship management (CRM), including for customer retention in the financial, retail, and telecommunications industries. However, research on machine learning for CRM in service industries remains rare. Accordingly, this paper uses action research to arrive at a holistic understanding of the process of applying machine learning-based data mining in a specific service-sector business, and whether, how, and how much these novel techniques can help it improve its customer relationships. Key areas of interest include operational, managerial and strategic decision-making processes. Based on approximately 2.73 million rows of data collected from a large car dealership’s IT department and its vehicle-maintenance plants, Microsoft Azure’s boosted decision-tree model generated lists of recommended customers. Such lists could be used by the company to increase the success rates of its promotional activities and to decrease both the overall duration and frequency of technicians’ involvement with promotion. This in turn could lead to more efficient and effective frontline operations, and increased satisfaction not only among customers but also among technicians. In short, machine learning-based recommended-customer lists helped the company achieve more effective CRM through better customer segmentation and customer development.

Trovärdigheten för traditionella medier har minskat vilket har lett till att det blivit svårare att kommunicera med kunder och lett till en ökad konkurrens bland företag. I takt med utvecklingen av internet och Web 2.0 blev digitala dagböcker populära som kommunikationsverktyg för företag. Digitala dagböcker har, utifrån problemdiskussionen, identifierats som företagsbloggar bland företag och har inom ramen för Public relations ansetts en lösning på problemet med att kommunicera med kunder. Detta då företagsbloggar präglas av faktorer i form av bland annat förmågan att föra god kommunikation med publiken, skapa relationer, bygga varumärket, differentiera företag från konkurrenter samt som ett bra verktyg för sökmotoroptimering. Vad som dock inte framgår är vilka faktorer som är viktiga för företag att upprätthålla en skapad företagsblogg. Syftet med denna studie är att ur ett företagsperspektiv undersöka och få förståelse för vilka faktorer som är viktiga för att företag ska upprätthålla sin företagsblogg som ett kommunikationsverktyg och syftet leder till frågeställningen: “Vilka faktorer är viktiga för att företag ska upprätthålla sin företagsblogg som ett kommunikationsverktyg?” Studiens urval grundar sig på företag som driver en företagsblogg och är verksamma inom tjänstebranschen och där inom marknadsstrategin business-to-business. Studien består av en kvalitativ undersökningsmetod som har genomförts via semistrukturerade intervjuer med fem företag inom ramen för urvalet. Intervjufrågorna formades efter studiens teoretiska ramverk som stod som grund för forskningen och hade huvudspår inom företagsblogg som kommunikationsverktyg, Public relations, relationsmarknadsföring och varumärkesbyggande. Slutligen analyserades empirin och kopplingar gjordes med relevanta teorier. Resultatet visar att kommunicera ut kunskap och information samt att skapa relationer är viktiga faktorer för att företag ska upprätthålla sin företagsblogg som ett kommunikationsverktyg. Resterande faktorer kan variera och beror på företagets storlek och affärsinriktning. / The credibility of traditional media has diminished over the years which has made it harder for companies to communicate with customers as well as it has increased the competition among companies. In line with the development of the internet and Web 2.0, digital diaries became popular as a communication tool for companies to use. Digital diaries have been identified as corporate blogs among companies and has been identified, within the frame of Public relations, as a solution to the communication problem with consumers that companies can deal with. Corporate blogs are characterized by factors such as the ability to communicate with the audience, create relationships, branding, differentiation as well as a good search engine optimization tool. What is not evident, however, is which are the factors that are important to maintain a corporate blog.  The purpose of the study is to, from a business perspective, examine and understand which factors that are important for companies to maintain their corporate blog as a communication tool and the purpose leads to the question at issue: “Which factors are important for companies to maintain their corporate blog as a communication tool?" The selection of the study is based on companies that are running an corporate blog and that are active in the service business industry within the business-to-business marketing strategy. The study consists of a qualitative study and the used method is semi-structured interviews with five companies within the selection of the study. The interview questions were formed in accordance with the theoretical framework of the study, which formed the basis for the research and had headlines in corporate blog as a communication tool, Public relations, relationship marketing and brand building. Finally, the results were analyzed and connections were made with relevant theories of the study. The results show that to communicate knowledge and information, as well as building relationships, are important factors for companies to maintain their corporate blog as a communication tool. The remaining factors may vary and depend on the size of the company and what business orientation the company has.

Die jüngste Vergangenheit und Gegenwart ist durch eine auffällige Dominanz des Marktes gekennzeichnet, politische Systeme werden ebenso tangiert wie Räume. Standortalternativen von Betrieben erweitern sich, Standortqualitäten werden neu bewertet. Dies ist grundsätzlich nichts Neues, doch unterscheidet sich das Ausmaß u.die Geschwindigkeit dieser Ent-wicklung sehr von jener der Vergangenheit. Dieser Prozess wird als Globalisierung bezeichnet. Immobile Regionen sind in einen Wettbewerb um mobile wirtschaftliche Akteure u. mobiles Humankapital getreten. Mithilfe von fünf als relevant unterstellten Standortfaktoren ? Regionale Netzwerkfähigkeit; Markt- und Kundenorientierung; Innovation und Humankapital; Verkehrsinfrastruktur und weiche Standortfaktoren - werden die regionalen Standortqualitäten am Beispiel der Rolle der produktionsorientierten Dienstleister, d.h. der eigentlichen Produktion vor- bzw. nachgelagerten, aber auch der sie begleitenden Leistungen, untersucht. Von ihnen wird erwartet, dass sie bei der Umgestaltung der Wirtschaftsstrukturen und für eine Rationalisierung sowie einer daraus folgenden Steigerung der Wertschöpfung ein hohes Gewicht haben. Verarbeitendes Gewerbe und produktionsorientierte Dienstleiter bilden eine symbiotische Beziehung. Die Globalisierung trifft in West- und in Ostdeutschland auf sehr verschiedene Strukturen von Wirtschaft und Gesellschaft. Diese Verschiedenheit lässt unterschiedliche Anpassungs-prozesse erwarten. Produktionsorientierte Dienstleister suchen häufig eine räumliche Nähe zum verarbeitenden Gewerbe. In der Region Leipzig fehlt die Nachfrage nach produktionsorientierten Dienstleistungen als Folge eines zu geringen Besatzes im verarbeitenden Gewerbe. In der Region Stuttgart wird insgesamt mit einer steigenden Nachfrage nach Dienstleistungen gerechnet. Dies basiert auf einer weiteren Konzentration auf betriebliche Kernkompetenzen und einer damit verbundenen Spezialisierung bzw. Rationalisierung, insbesondere von Betrieben des sekundären Sektors, welchem Outsourcing-Potenzial unterstellt wird. Stadt/Umland. Der Beitrag des suburbanen Raumes für die Entwicklung der Region Leipzig wird heute positiv bewertet. Die Phase der egoistischen kommunalen Ansiedlungspolitik konnte durch die Eingemeindung von Umlandgemeinden zur Stadt Leipzig gebremst werden. Die Suburbanisierung in der Region Stuttgart dauert bereits einige Jahrzehnte und traf auf bestehende Siedlungsstrukturen. Sie sind meist längst suburban geprägt. Die Umland-kommunen unterscheiden sich dadurch von jenen des suburbanen Raumes in der Region Leipzig. Regionale Clusterbildung. Die Ansprüche des globalen Marktes bieten Chancen aber auch Risiken. Neben einer Globalisierungsstrategie muss aber, mindestens gleichrangig, jene der Regionalisierung verfolgt werden. Regionale Standortqualitäten werden aufgewertet. Regionale Cluster sind dann wettbewerbsfähig, wenn die zu erbringenden Leistungen, meist als Ergebnis einer Vernetzung von Resultaten aus Forschung und Entwicklung unterschiedlicher wissenschaftlicher Disziplinen, im globalen Maßstab wettbewerbsfähig sind. Dazu bedarf es: - einer Stärkung der Raumentwicklung - einer regionalen flexiblen Wirtschaftsstruktur (Wirtschaftscluster) regionaler Kreisläufe - Imagebildung durch weiche Standortqualitäten - Qualifizierung regionalen Humankapitals - (über-)regionalen Kooperationen - persönlicher Beziehungen zwischen regionalen Akteuren - Aufbau einer leistungsfähigen Forschungs- und Entwicklungsstrategie und der Umsetzung der Ergebnisse in der Region In der Region Leipzig wird es in erster Linie darum gehen, die Ergebnisse aus Forschung und Entwicklung in regionale Nachfrage, insbesondere durch das verarbeitende Gewerbe und in Arbeitsplätze aller Qualifikationsniveaus, umzusetzen. Für die Region Stuttgart liegt der Schwerpunkt in der Umstrukturierung alter Industrien entsprechend den Anforderungen globaler Nachfrage und dient damit der Sicherung des Wirtschaftsclusters. / Our recent past and the present time have been marked by an obvious dominance of the market, political systems as well as areas are affected. Alternatives for company locations extend, qualities for a location are newly revised and valued. This is basically not new, but the extent and the speed of this development differ a lot compared to the past. This process is called globalization. Consequently immobile regions have entered into competition for mobile economic players and mobile human capital. By means of five factors, which we assume to be relevant for selecting a company location, - regional network ability, market and customer orientation, innovation and human capital, infrastructure for transport and communication, "soft" location factors - the regionally relevant qualities for a location are investigated, illustrated by the role of the production orientated service industry, i.e. services which are necessary before or after and during production respectively. We expect them to have a major impact on the change of the economic structures and the rationalization as well as for the resulting increase of the value added. The processing industry and the production orientated service industry have a symbiotic relationship. Globalization meets very different economic and social structures in West and East Germany. Because of this difference we can expect different processes in adapting to these circumstances. The production orientated service industry frequently searches the local proximity to the processing branch of industry. As a result of the low presence of the processing industry in the region of Leipzig the demand for the production orientated service industry is missing here. In contrast an increasing demand for the service industry is expected in the region of Stuttgart. This assumption is also based on a further concentration on company core power and thus a specialization and rationalization respectively, especially for companies of the secondary sector granting that there is outsourcing potential. Town/region. The advantages of the suburban area around Leipzg such as regional common interests give a chance for further development and are more strongly perceived after a phase of an egoistic settlement policy in communities. The suburbanization in the region of Stuttgart has already lasted for some decades and met with existing settlement structures. The communities surrounding Stuttgart are suburban by definition. In fact they have mostly had an urban character for a long time. Thus the surrounding communities mostly differ from those of the suburban area in the region of Leipzig. Regional clusters. The claim of a global market power can offer chances but also risks. Besides a strategy for globalization there must be one for regionalization pursued at least of equal importance. Regional qualities for a location are revalued and upgraded despite or just because of globalization. Regional clusters will be competitive, if their goods and services achieved as a result of networks of research and development of various scientific disciplines are competitive according to the global standard - irrespective of the destination of demand. Requirements needed: - strengthening of the development planning - regional and flexible economic structure (cluster) - regional circulatory flows - building image by "soft" location factors - qualifying human capital within the region - regional and national cooperations - personal relationships between the regional players - set up of an efficient research and developmant strategy and performance of the results in the region The crucial point for the region of Leipzig is to implement the results of research and development into regional demand, especially by the processing industry, and into jobs of all levels of qualification. The focus for the region of Stuttgart lies in restructuring old industries according to the global demand and thus ensuring the economic clusters.

MA (Political Science) / Department of Development Studies / See the attached abstract below

Intrusions, or interruptions by others, are a common phenomenon in the modern workplace (Grove, 1983; Jett & George, 2003), particularly in the computing and information-technology (CIT) industry, as cross-specialty, and cross-team collaborations become more common (Beck et al., 2001). The present study examines the relationship between day-to-day intrusions (measured Monday, Tuesday, and Wednesday) and strain reactions and perceived job performance over the week (measured on Thursday) among 150 CIT employees. Using a number of resource-based theories (i.e., Conservation of Resources, Ego Depletion Model, Cognitive Fatigue Model), I hypothesize that participants experiencing more frequent intrusions on a day-to-day basis will experience greater levels of overall strain reactions (i.e., fatigue, self-regulation failure, and cognitive failure), and lower levels of overall perceived job performance for the week. To test these hypotheses, I applied a micro-macro multi-wave design, such that intrusions were measured at the end of three consecutive workdays (Level-1 Predictors) and strain reactions and performance measured on the fourth day (Level-2 Outcomes). Using Structural Equation Modeling and the technique put forth by Croon and van Veldhoven (2007), I specified four models to test my hypotheses, wherein level-1 variables (i.e., day-to-day intrusions) predicted level-2 outcomes (i.e., week-level fatigue, self-regulation failure, cognitive failure, and perceived performance). I found that day-to-day intrusions were significantly positively associated with fatigue, self-regulation failure, and perceived performance. However, day-to-day intrusions were not significantly associated with cognitive failure. These results suggest that intrusions may consume time and self-regulatory resources but may not consume cognitive resources, and that although intrusions cause impairment from a physical and self-regulatory perspective, they may not inhibit cognitive functioning. Future research should further investigate the relationship between intrusions and cognitive functioning. The present study is one of the first to explicitly study intrusions and recognize it as a stressor that influences both strain and performance variables. This is critical as intrusions become a more prominent fixture in the American workplace. This study also contributes to our understanding of the use of micro-macro approaches to statistical analyses, and provides additional insight into how occupational health psychologists can test long-held assumptions; namely day-to-day stressors contribute to long-term strain.

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