Ekofeminism figurerar i både politiska och filosofiska sammanhang och är en ideologi som kombinerar feminism med miljöpolitik. Den bygger sin ideologi på att motarbeta ett patriarkalt förtryck mot både kvinnor och natur och säger att detta förtryck härrör från en historisk föreställning om kvinnan som stående närmare naturen. Den vita mannens självupphöjande till Gud under industrialismen använde denna historiska föreställning i ett rättfärdigande av ett maktutövande gentemot både kvinnor och natur som sägs leva kvar i allra största grad än idag. Genom att betrakta hur svensk tryckt press framställt ekofeminism mellan åren 1995-2016 har denna uppsats ämnat utröna om detta maktförhållande lever kvar och hur det tar sig uttryck. Uppsatsen undersöker även om det medieras en diskurs om ekofeminism i svensk tryckt press. Centrala frågeställningar: Hur framställs ekofeminism i svensk tryckt press mellan åren 1995-2016 ? Vilka maktstrukturer framträder runt ekofeminism och vilka personer kommer till tals? Varför skrevs inget alls om ekofeminism under 5 av de 11 undersökta åren ? Metoder: För att ta reda på detta har denna uppsats använt sig av triangulering som övergripande metod innehållande en kvantitativ analys, innehållsanalys och analys av visuell kommunikation. Slutsatser: Denna uppsats kommer fram till att förtrycket lever kvar och visar sig tydligt i relationen mellan svensk tryckt press och ekofeminism. Ekofeminismen framställs som svårbegriplig för allmänheten och blandas ofta ihop med särartsfeminism i vad som tycks vara ett strategiskt syfte att genom desinformation utöva förtryck. / The silent years: ecofeminism in Swedish printed press 1995-2016 Ecofeminism figures in both political and philosophical contexts and is an ideology that combines feminism with environmental policy. It builds its ideology to counteract a patriarchal oppression against both women and nature, saying that this oppression stems from a historical perception of the woman standing closer to nature. The self-elevation of the white man to God during the industrialism era used this historical image in the justification to exercise power towards both women and nature, which is said to be ongoing to the greatest extent today. By considering how Swedish printed press depict ecofeminism between the years 1995-2016, this paper has been designed to determine if this relationship of power remains and define how it is expressed. The essay also investigates whether a discourse on ecofeminism is mediated in Swedish press. Central Issues: How is ecofeminism produced in Swedish printed press between 1995 and 2016? What power structures appear around ecofeminism and who get their voices heard? Why was nothing written about ecofeminism for 5 of the 11 investigated years? Methods: To find this out, this essay has used triangulation as an overarching method containing quantitative analysis, content analysis and analysis of visual communication. Conclusions: This essay indicate that the repression remains and becomes evident in the relationship between Swedish press and ecofeminism. Ecofeminism is expressed as difficult for the public and is often confused with specificity feminism in what appears to be a strategic goal of repression by means of disinformation. / <p>Betygssättande lärare: Per Vesterlund. Formell examinator för kursen: Eva Åsén Ekstrand.</p>

Master of Science / Department of Journalism and Mass Communications / William Adams / This is an exploratory study on the existing transition efforts of the Kansas State University Graduate School for master’s degree students. There are a variety of graduate students at Kansas State University with many different graduate program experiences. This study identifies the current status of incoming master’s degree students outreach and details experiences of transitioning graduate students to make suggestions on future strategies. It is vital to identify if, and which, programs are catering to the different needs of these students during their socialization into their graduate program. The study has three main objectives: (1) determine the level of personal contact and emphasis on relationship-building during a master’s degree student’s transition, (2) identify the general efforts and practices of specific master’s degree programs and the Kansas State University Graduate School, and (3) to document the needs of students as they transition into graduate school at Kansas State University. The research was conducted through use of confidential one-on-one in-depth interviews with nine Kansas State University graduate program directors and two Graduate School administrators. Ten newly admitted to the Kansas State University graduate program in the spring of 2013 were interviewed. The qualitative approach to this study enabled the researcher to get detailed testimonials and experience-based knowledge from all of these key stakeholders. Overall, the study revealed that graduate students value face-to-face and personal interaction and showed that student-to-student contact is a preferred component to a successful socialization of graduate students. The needs of transitioning graduate students included assistance with course scheduling, assistantship responsibilities, advisor selection, and an overall understanding that graduate school is different from undergraduate school. Future graduate program strategies that would assist in the successful socialization of graduate students include: orientations, meeting with graduate program directors, social and networking opportunities, and workshops. Involvement in student organizations and utilization of on-campus resources are also a part of most of the graduate programs, and graduate school transition outreach. Based on the findings of this study, the researcher offers suggestions to the Graduate School, graduate programs, and incoming students in order to help enhance the transition experience of master’s degree students into graduate school at Kansas State University.

Text in English / In its proposal of a communication strategy that will be of use as an enabling tool for increasing graduate employment potential, this study contributes uniquely to the discipline of communication. It envisages that communication takes into consideration the involvement of the key stakeholders, namely: government, labour market, education system, and media. Amid unemployment challenges that affect the majority of the population, media is regarded as a powerful tool to reach the majority of the population. With specific regard to graduate unemployment, media-driven interaction with unemployed graduates is not as efficient as it should be. Factors contributing to graduate unemployment are identified as career choices, skills shortage, job opportunities, career development, work experience, skills development, entrepreneurial skills, internships, and access to the labour market. It is also important to note that media is regarded as tool for disseminating information about such factors. In order to address this problem, the study establishes an integrated communication strategy that will be of use as an enabling tool for increasing the potential of graduate employment. The role of such communication could be applicable in various ways, such as organisational communication, business communication, public communication, personal communication, interpersonal communication, etc. This study locates itself in the domain of public communication because information about unemployment issues is a matter of public concern. This study adopts mixed research methodologies, with a survey research design—in order to gather data from the graduate students at a University of Technology. The study found that while social and print media are highly preferred and used due to their accessibility, there is a need to stress their use with regard to employment search. The main concepts that contributed to the establishment of the strategy included strategic communication, unemployment and media. It must be here noted that, for purposes of this study, strategic communication was informed by a confluence of the constitutive model of communication, systems theory, and situational theory of publics. The phenomenon of unemployment is informed by unemployment approaches, on the one hand, and the Maslow theory of needs, on the other. Furthermore, the understanding of the concept of media is informed by mass communication approaches and media richness theory. This thesis expects that, as an outcome, such a communication strategy would increase graduate employment potential. Public relations planning model is applied in the study in order to guide the implementation of the proposed communication strategy. / Communication Science / D. Litt. et Phil. (Communication Science)

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Every organization has a corporate image (beyond its control) which is mainly formed by its corporate identity (which it can control). This means that organizations have to manage their images. A positive image is particularly important for non-profit organizations, since these organizations depend on the goodwill of their publics for their existence. NG Welsyn is a well known welfare organization, famous for its bond with the Dutch Reformed church. Its two main sources of income, namely the state and members of the church have different opinions about the spending of funds. The state expects NG Welsyn to play a role in transformation, while members of the church want their needs to be catered for first. This, along with the decrease in funds from church members forced NG Welsyn to research its image among Dutch Reformed church members. In order to determine the image of NG Welsyn, an external public relations audit was formed through the use of questionnaires, focus groups and semi-structured interviews. Theoretical knowledge with regard to corporate image and identity as well as attitude formation was used as theoretical framework within the context of strategic communication management by non-profit organizations. The attitudes of church members on the elements of corporate identity were researched to determine the organization's image. The results show that the church members don't have a positive or negative image of NG Welsyn, since they don't have enough information about the organization. There is currently no relationship between the two parties. The main conclusion is that NG Welsyn can improve its image by the strategic management of communication with important publics. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.

Every organization has a corporate image (beyond its control) which is mainly formed by its corporate identity (which it can control). This means that organizations have to manage their images. A positive image is particularly important for non-profit organizations, since these organizations depend on the goodwill of their publics for their existence. NG Welsyn is a well known welfare organization, famous for its bond with the Dutch Reformed church. Its two main sources of income, namely the state and members of the church have different opinions about the spending of funds. The state expects NG Welsyn to play a role in transformation, while members of the church want their needs to be catered for first. This, along with the decrease in funds from church members forced NG Welsyn to research its image among Dutch Reformed church members. In order to determine the image of NG Welsyn, an external public relations audit was formed through the use of questionnaires, focus groups and semi-structured interviews. Theoretical knowledge with regard to corporate image and identity as well as attitude formation was used as theoretical framework within the context of strategic communication management by non-profit organizations. The attitudes of church members on the elements of corporate identity were researched to determine the organization's image. The results show that the church members don't have a positive or negative image of NG Welsyn, since they don't have enough information about the organization. There is currently no relationship between the two parties. The main conclusion is that NG Welsyn can improve its image by the strategic management of communication with important publics. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.

Studien undersöker samt diskuterar vilka kommunikationsstrategier ideella organisationer använder för att nå externa intressenter och svarar på följande frågor: Vilka kommunikationsstrategier använder ideella organisationer för att nå externa intressenter? Finns likheter respektive skillnader i hur ideella organisationer kommunicerar, vilka? Studiens teoretiska ramverk bygger på ideella organisationers möjligheter samt utmaningar med perspektiv på strategisk kommunikation. Den primära metod som används är en kvalitativ textanalys av Cancerfondens samt Ung Cancers hemsida då vi granskar hur organisationerna strategiskt arbetar i sin kommunikation. Textanalysen kombineras med kvalitativa samtalsintervjuer och används som komplement för att lyfta samt stödja resonemang. Resultatet visar att Cancerfonden och Ung Cancer på olika vis är duktiga kommunikatörer inom ramen för ett gott anseende. Cancerfonden med fokus på forskningsfinansiering och kunskapsspridning är transparenta och konsistenta i sin kommunikation då statistiska redogörelser och resultat genomsyrar hemsidan. Ung Cancer låter på ett systematiskt sätt integrera frivilliga i kommunikationsprocessen och gör sig mer mottaglig samt öppen för dialog med externa intressenter, vilket resulterar i mer intima relationer med medlemmar. Vad som förenar organisationerna är deras initiativ att göra skillnad. Trots lika engagemang mynnar deras visioner ut i olika spår därmed krävs olika kommunikationsstrategier i den externa kommunikationen.

This dissertation thesis titled 'Government Communication in the Czech Republic: Or- ganisation, Perception, and New Theoretical Model' is a seminal, exploratory work which contextualizes and maps the development of government communication in the Czech Republic from its foundation to the present time with a primary research emphasis on the years between 2015 and 2017. Stemming from interdisciplinary theoretical sources within media and communication, public policy, and management scholarship, the thesis rede- fines the way of thinking about government communication. It applies stakeholder theory paradigm by researching government institutions, private sector, and news media as three important actors of government communication. Analysing the organization, perception, and tensions of government communication, the dissertation thesis aims to introduce new theoretical model of government communication and provide the government, private sector, and other societal actors with challenging perspectives on their practices and status quo.

This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. Attending distance running events is a social global phenomenon, and thousands became hundreds of thousands in terms of participation rate. Starting 1980 the sport communication research experienced an exponential growth due to fast technological changes in sport events organization and promotion channels. The aim of this current research is to study the role of strategic communication in attracting amateur runners to engage in distance races, and the concept of Intelligence-led PR and its functionality during the challenges faced by PR practitioners. The concept is part of strategic communication theory and it has a key role in the communication process due to the significant social and economic impact of these events on the participants’ life and on the local markets. The study will focus on the content and data analysis of two distance running competitions organized in 2016 in Romania. The data collection was made by conducting two interviews with the representatives of the biggest sport event organizers in Romania - Bucharest RUNNING Club Association and Media Production Group, and examining several market reports. The main conclusions of this Master thesis are that research and planning, as well as using modern communication tools and new technologies, as part of strategic communication, have helped the big sport event organizers to reach targeted audiences, form and shape public’s perception about recreational activities and engage people to participate in running competitions. Another finding is that PR Intelligence, as a concept of strategic communication, is represented by a set of knowledge that can be gained both by education and relevant practice and makes this type of communication essential for an organization becoming one of the essential managerial functions. / <p>I would like to show my gratitude for the support I received from Bucharest RUNNING Club Association and Media Production Group Romania in conducting this study. Likewise, I express my hope that this research will be a useful input to the current literature in the sport communication area and strategic communication and it will be considered as inspiration for further research, and at the same time it will bring additional knowledge to other PR practitioners.</p>

The aim of this study is to contribute with knowledge regarding how artificial intelligence (AI) can be used as a tool for communicators, as well as what impact the use of AI will have on the field of strategic communication in Sweden. By using a qualitative interview method, we have captured the knowledge and speculations in this subject amongst four prominent professionals within the field of communications who also have knowledge and experience with AI. The results showed that AI can be used as a useful tool in a variety of communicational tasks including data collection, automatization of communication, curation and production of media content. AI implementation will affect strategic communications, as it will become more about the users experience and service design, as well as representing and creating trust for the organization. Coveted competencies within the field will be skills such as human interaction and strategic thinking, to complement the shortcomings of AI.