Made available in DSpace on 2014-06-11T19:26:36Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-12-10Bitstream added on 2014-06-13T18:54:50Z : No. of bitstreams: 1 barrosfilho_ea_me_assis.pdf: 1218366 bytes, checksum: 88dbfdc9188d98d04451863d23de7924 (MD5) / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / O presente trabalho tem como objetivo central analisar historicamente as discussões e iniciativas envolvidas na constituição de modelos de TV cultural-educativa e/ou pública no Brasil durante o período de 1960 a 1974, tendo como eixo norteador o estudo histórico das relações que tornaram possível a TV Cultura, canal 2, de São Paulo, quer em sua fase como emissora privada, quer como tevê pública. Dessa forma, esta pesquisa de mestrado tem como intento trazer a lume dados e análises que permitam comprovar a hipótese de que as definições e as iniciativas, tanto da ordem privada como governamental, voltadas para a TV como serviço público e veículo cultural-educativo se mostram limitadas e frágeis. Limitadas em razão delas se restringirem inicialmente ao âmbito dos agentes atuantes no campo da comunicação social, portanto, sem amplitude social, e posteriormente serem encapadas pelo Estado brasileiro em momento de acentuado autoritarismo. Frágil por que não permitiram instrumentos e mecanismos para engendrar uma diretriz de programação consistente à televisão educativa que lhe possibilitasse, ao mesmo tempo, significativa aderência da audiência e graus considerados de autonomia na sua condução. Nesta direção, esta pesquisa analisa a formação e o desenvolvimento do campo televisivo brasileiro e as visões e interesses da imprensa impressa sobre este, mais especificamente dos periódicos O Estado de S. Paulo, Diário de São Paulo e O Cruzeiro. Pontua o debate e as iniciativas voltadas para a elaboração de representações e práticas ocupadas com o modelo de televisão cultural-educativa e/ou pública durante o período de 1960 a 1974, advindas de instituições, movimentos e grupos do campo político, social... / This current dissertation has as central objective to analyse historically discussions and initiatives that are involved in constitutions of models of public and/or cultural-educational TV in Brazil during the period from 1960 to 1974, having as orientate axle the historical study of relations which become possible the TV Cultura, channel 2, of São Paulo, either in its phase as private broadcasting station, or as public TV. So, this research of master´s degree has the aim to bring the light data and analyses that can prove the hypotheses of what the definitions and the initiatives, as the private order as governmental one, turned to a like a public service and cultural-educational means show limited and fragile. Limited in reason to restrict initially to the active agents level in the social communication field, so, without social amplitude, and subsequently to be adopted by Brazilian State in moment of marked authoritarian. Fragile because they didn´t allow instruments and mechanisms to dream up a directive of consistent programming to educational television that can be possible, as the same time, significant adherent to audience and considered rates of autonomy in its conduction. In this direction, this research analyses the formation and development of Brazilian TV field and views and interests of pressed media on this one, more specifically of newspaper such as O Estado de S. Paulo and Diário de S. Paulo and magazines such as O Cruzeiro. Marked the debate and initiatives turned to the elaboration of representations and practices occupied with a model of cultural-educational and/or public TV during the period from 1960 to 1974, resulting from institutions, movements... (Complete abstract click electronic access below)

Submitted by Clebson Anjos (clebson.leandro54@gmail.com) on 2016-02-18T18:48:28Z No. of bitstreams: 1 arquivototal.pdf: 1955056 bytes, checksum: ca71a26ef1d4ad08c01da2228209f23c (MD5) / Made available in DSpace on 2016-02-18T18:48:28Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1955056 bytes, checksum: ca71a26ef1d4ad08c01da2228209f23c (MD5) Previous issue date: 2015-07-10 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Technological advances and media convergence linked to public response have introduced a reconfiguration scenario of media. Within this system, television has undergone transformations that had as a lynch pin news ways of content consumption. New processes emerge as the Transmedia Storytelling (TS), which is the combination of different mediums to unfold a story. This paper analyzes how the newscast on public TV - here represented by the newscasts Repórter Brasil Noite (TV Brasil/BRA) and Jornal Antares (TV Antares/PI) - has seized the resources available through technological convergence, especially of the TS principles (Henry Jenkins, 2009), as a strategy for strengthening the collaborative journalism and public engagement. Our methodology consisted of an exploratory research, with the case studies procedures, simple observation techniques and in-depth interview. As we set out to work with a theme that is still an open debate arena among scholars - the application of TS principles in journalism - we chose the studies of Kevin Moloney (2009), Carlos Alberto Scolari (2013) and Mauricio Souza (2009) as bearing point of our research. We work with both newscast programs with two different times cutouts: the period of the election campaign and the carnival. We note that the treatment of principles (TS) still occurs on a limited manner and there is a lack of integration within the program's official channels. We believe in the principles experimentation, as a strategy to strengthen the development of collaborative journalism, characteristic of public broadcasters. / Os avanços tecnológicos e a convergência midiática aliados ao comportamento do público introduziram um cenário de reconfiguração das mídias. Dentro desse sistema, a televisão tem passado por transformações incididas pelas novas formas de consumo de conteúdos. Novos processos produtivos emergem, como a Narrativa Transmídia (NT), sendo esta a combinação de diferentes plataformas na apresentação de uma história. Esse trabalho analisa o modo como o telejornalismo público, representado aqui pelos telejornais Repórter Brasil Noite (TV Brasil/BRA) e Jornal Antares (TV Antares/PI), tem se apropriado dos recursos disponíveis com a convergência tecnológica, especialmente os princípios da NT de Henry Jenkins (2009) como estratégia para o fortalecimento do jornalismo colaborativo e do engajamento do público. A nossa metodologia consistiu numa pesquisa exploratória, tendo como procedimento o estudo de caso e as técnicas da observação simples e da entrevista em profundidade. Como nos propusemos a trabalhar com uma temática que ainda é local de disputa entre estudiosos, a aplicação dos princípios da NT no jornalismo, elegemos os estudos de Kevin Moloney (2009), Carlos Alberto Scolari (2013) e Maurício Souza (2009) como norteadores da nossa pesquisa. Trabalhamos com os dois telejornais e dois recortes temporais diferentes: o período da campanha eleitoral e o carnaval. Observamos que a exploração dos princípios ainda ocorre de forma limitada e falta integração entre os canais oficiais dos programas. Acreditamos que a experimentação dos princípios como estratégia pode fortalecer o desenvolvimento do jornalismo colaborativo, próprio das emissoras públicas.

O objetivo geral da pesquisa é realizar uma abordagem histórica da produção de documentários da TV Cultura de São Paulo entre 1969 e 2004, procurando estabelecer recortes conceituais e eixos temáticos para sua análise. Destacando as particularidades de uma TV Pública cultural e educativa e utilizando-se de fontes diversificadas, os objetivos específicos referem-se às atividades de levantamento e sistematização das obras e das informações disponíveis sobre elas, produzindo e/ou tornando acessíveis documentos, informações e reflexões relevantes para pesquisadores nesse campo. A partir do registro de depoimentos e da análise do acervo, procurou-se valorizar a trajetória dos profissionais que trabalharam na emissora e suas relações com a história do Documentário Paulista (e Brasileiro) no período enfocado. / The general purpose of this research is to undertake a historical approach of the documentary production of TV Cultura de São Paulo between 1969 and 2004, trying to establish conceptual clippings and thematic axis for its analysis. From testimonies records and collection analysis, evaluation of the path of professionals who worked for the TV broadcaster and their relationship with the São Paulo (and Brazilian) Documentary history during that period was pursued. Highlighting the peculiarities of a public cultural and educational TV broadcaster based on diversified sources, the specific objectives refer to the surveying and systematization activities of the works and information available on them, producing or providing access to documents, information and reflections relevant for researchers in this field.

O objetivo geral da pesquisa é realizar uma abordagem histórica da produção de documentários da TV Cultura de São Paulo entre 1969 e 2004, procurando estabelecer recortes conceituais e eixos temáticos para sua análise. Destacando as particularidades de uma TV Pública cultural e educativa e utilizando-se de fontes diversificadas, os objetivos específicos referem-se às atividades de levantamento e sistematização das obras e das informações disponíveis sobre elas, produzindo e/ou tornando acessíveis documentos, informações e reflexões relevantes para pesquisadores nesse campo. A partir do registro de depoimentos e da análise do acervo, procurou-se valorizar a trajetória dos profissionais que trabalharam na emissora e suas relações com a história do Documentário Paulista (e Brasileiro) no período enfocado. / The general purpose of this research is to undertake a historical approach of the documentary production of TV Cultura de São Paulo between 1969 and 2004, trying to establish conceptual clippings and thematic axis for its analysis. From testimonies records and collection analysis, evaluation of the path of professionals who worked for the TV broadcaster and their relationship with the São Paulo (and Brazilian) Documentary history during that period was pursued. Highlighting the peculiarities of a public cultural and educational TV broadcaster based on diversified sources, the specific objectives refer to the surveying and systematization activities of the works and information available on them, producing or providing access to documents, information and reflections relevant for researchers in this field.

Pesquisa em Comunicação na área de Meios de Processos Audiovisuais que estuda as estratégias de grade de programação de domingo na TV aberta brasileira. Ênfase no domingo em virtude de ser o dia com maior número de telespectadores ligados e por ser um dos dias com maior visibilidade dos produtos veiculados. As principais linhas teóricas utilizadas na interpretação da pesquisa tratam da formação do hábito de ver televisão, do contrato afetivo entre o fluxo da grade de programação e o telespectador e do Princípio da Razão Durante através da teoria do Metáporo. Texto multidisciplinar que reúne teóricos de Comunicação, Estudo de TV, Estudos Culturais, Sociologia, Filosofia para construir um corpo teórico que trata de entender estratégias utilizadas pelas emissoras para montar a grade de programação e de como a grade se torna um específico da TV, um produto audiovisual único e fluído e uma forma discursiva estratégica das empresas de comunicação. / Research in Communication within the Audiovisual Media Process area focused on the broadcast Sunday Brazilian TV programming strategies. It emphasizes the Sunday programming due to be the day with the largest number of viewers watching TV and due to one of the days that gets more visibility to the media products and production. The main theoretical lines used in the research are about the habit of watching TV, the emotional contract established between the programming flow and the TV viewer and also the Princípio da Razão Durante (Ongoing Principle) through the Metaporo´s theory. Multidisciplinary text gathering theories from Communication, TV Studies, Cultural Studies, Sociology and Philosophy to build a theoretic body of work to understand the strategies used by the TV stations and networks to form the programming grid and how the grid becomes TV´s specific language, one fluid and exclusive audiovisual product and also an strategic discursive form belonging to the communication enterprises.

Made available in DSpace on 2016-08-03T12:29:38Z (GMT). No. of bitstreams: 1 Regina Helena Lima Diniz.pdf: 4146724 bytes, checksum: 475a707100e4958971214ed872dca3e2 (MD5) Previous issue date: 2012-06-20 / This study talks about the role of industry, focusing on television manufacturers, and their participation in the development and deployment of Digital TV in Brazil, as the first players in this scenario to point north to the viability of a business model for Digital Television (DTV) and Interactive Digital television (TVDI): the Connected TV and Smart TV. Makes a historical survey of the theme from the FHC government, through the Government until the current Lula government Dilma. The text presents technical challenges, such political and economic implementation. Identifies the successes and mistakes of the actors involved in this scenario, mounted to the development of digital TV in Brazil. The text presents technical challenges, such political and economic implementation. Intends to identify the successes and mistakes of the actors involved in this scenario, mounted to the development of digital TV in Brazil. Emphasizes the interests, not always harmonious, all involved: the capital with a focus on profit, government, with its political agreements, often contrasting the performance of their role in representing the interests of the majority of the population; and the dynamics of scientific-technological industry, which needs fertile soil, suitable, and continuing to develop.(AU) / O presente estudo disserta sobre o papel da indústria, com foco nos fabricantes de televisores e sua participação na implantação e desenvolvimento da TV Digital no Brasil, como os primeiros atores desse cenário a apontar o norte para a viabilização de um modelo de negócio para a Televisão Digital (TVD) e Televisão Digital Interativa (TVDI): a TV Conectada e a TV Inteligente. Faz um levantamento histórico do tema desde o Governo FHC, passando pelo Governo Lula até o atual Governo Dilma. O texto apresenta os desafios técnico, político e econômico dessa implementação. Pretende identificar os acertos e enganos dos atores envolvidos nesse cenário, montado para a implementação do sistema digital da TV brasileira. Ressalta os interesses, nem sempre harmônicos, de todos os envolvidos: do capital, com foco no lucro; do governo, com seus acordos políticos, muitas vezes contrapondo ao cumprimento de seu papel de representante dos interesses da maioria da população brasileira; e da dinâmica científico tecnológico-industrial, que necessita de campo fértil, propício e contínuo para se desenvolver.(AU)

Pesquisa em Comunicação na área de Meios de Processos Audiovisuais que estuda as estratégias de grade de programação de domingo na TV aberta brasileira. Ênfase no domingo em virtude de ser o dia com maior número de telespectadores ligados e por ser um dos dias com maior visibilidade dos produtos veiculados. As principais linhas teóricas utilizadas na interpretação da pesquisa tratam da formação do hábito de ver televisão, do contrato afetivo entre o fluxo da grade de programação e o telespectador e do Princípio da Razão Durante através da teoria do Metáporo. Texto multidisciplinar que reúne teóricos de Comunicação, Estudo de TV, Estudos Culturais, Sociologia, Filosofia para construir um corpo teórico que trata de entender estratégias utilizadas pelas emissoras para montar a grade de programação e de como a grade se torna um específico da TV, um produto audiovisual único e fluído e uma forma discursiva estratégica das empresas de comunicação. / Research in Communication within the Audiovisual Media Process area focused on the broadcast Sunday Brazilian TV programming strategies. It emphasizes the Sunday programming due to be the day with the largest number of viewers watching TV and due to one of the days that gets more visibility to the media products and production. The main theoretical lines used in the research are about the habit of watching TV, the emotional contract established between the programming flow and the TV viewer and also the Princípio da Razão Durante (Ongoing Principle) through the Metaporo´s theory. Multidisciplinary text gathering theories from Communication, TV Studies, Cultural Studies, Sociology and Philosophy to build a theoretic body of work to understand the strategies used by the TV stations and networks to form the programming grid and how the grid becomes TV´s specific language, one fluid and exclusive audiovisual product and also an strategic discursive form belonging to the communication enterprises.

This diploma thesis deals with the development of using global TV formats on Czech TV channels during 2000-2013. Development is studied in comparison between Czech Television as a public medium and private channels TV Nova and FTV Prima. Global TV formats recently became basic building blocks for production of their own programs in TV entertainment. Thesis focuses on the approach of the TV channels in using global TV formats. It outlines the development of TV genres of global TV formats on Czech TVs and shows how Czech TV stations have dealt with their production and how they have interested the Czech TV spectators. The thesis is based on theoretical background of media globalization supposing that business with global formats has a strong influence over current TV entertainment. TV market offers many various TV formats and TV stations buy them because they have information about success in other countries. It shows that in recent years the offer of global TV formats is so heterogeneous and wide that viewer rating and success of single formats is not so high as in the beginning of the trend in TV entertainment. In the followed period the Czech TV market has been changed by digitalization of Czech TV broadcasting and there is also a phenomenon of media convergence.

This diploma thesis deals with the development of TV listings of major Czech commercial channels, TV Nova and TV Prima, during 2002 - 2012. It focuses solely on their own production and covers the shift in aired genres, which has changed from the earlier variety shows and quiz shows to reality shows and soap operas that run the listings nowadays. Most TV production is based on so-called reality TV; there the emphasis is on capturing reality in a way, which is attractive for viewers and goes across many genres and styles. Consequently, the line between genres is becoming very thin and is no longer determining. The approaches these two channels took to structuring their TV listings are also very important since each had its own specific way. This thesis draws on theoretical grounds and covers important mechanisms affecting TV in the Czech Republic in three basic areas (global, technological and economic). It points out that globalization has brought about homogenized culture and international integration, which means many programmes are of foreign license. Moreover, we can see the trend of internetisation and convergence of TV content, which is increasingly influenced by modern technologies. The purpose of all this is high ratings that affect profits from advertising. And economic profit is for...

The topic of this diploma thesis is media planning and buying of TV campaigns. The objective of the thesis is a comprehensive analysis of the media planning process with a focus on buying of television campaigns. The introductory part of the thesis deals with the beginnings of the advertising industry and the contemporary modern advertisement. The theoretical part is focused on detailed explanations of the planning process and basic media terms. While depicting the media planning process the author accentuates TV campaigns planning. The following text is dedicated to a background important for the decision to include TV in the communication mix. The practical part starts with an analysis of the TV market. Emphasis is put on the analysis of ratings of individual TV channels, investments, and the top advertisers. This chapter also includes creating profiles of viewers of measured channels. The last chapter describes in detail the business models of particular media houses. The last step of media planning is to produce a media plan; therefore, the work included a practical example. In the example the author shows how the media planning works in practice. The thesis is finalized by establishing a model for planning TV campaigns.