Enligt forskning och relevant litteratur har TV- och datorspelande som fritidsaktivitet ökat bland barn och ungdomar. Jag har genomfört en undersökning där jag talat med två lärare gällande deras tankar om det ökade intresset för TV- och datorspelande, och vilka konsekvenser det kan få för barnen. Dessutom har jag talat med åtta barn rörande deras åsikter om och erfarenhet av TV- och datorspelande. Min undersökning utfördes i form av tio kvalitativa intervjuer. Åtta intervjuer har gjorts med barn i åldrarna sju och nio år, samt två intervjuer med lärare verksamma i en år 1 samt i en år 3. Lärarna som intervjuats uppfattar att ett ökat antal barn spelar mer TV- och datorspel. Resultatet av undersökningen visar att sju av de åtta barnen regelbundet spelar TV- och datorspel på sin fritid. Hur ofta samt hur länge man spelar varierar. Det framgår dock att flertalet av barnen spelar varje dag. Läkare rekommenderar att den sammanlagda tiden för TV- eller datorspelande inte ska överstiga två timmar per dag för barn mellan 7-12 år. Resultatet av undersökningen tyder på att majoriteten av de barn jag intervjuat inte tycks spela så pass mycket i nuläget att de riskerar negativa följder ur hälsosynpunkt. I undersökningen finns dock även barn representerade där det finns anledning att tro att spelandet utgör en hälsorisk och kan medföra negativa konsekvenser för barnen. Lärarna som intervjuats uttrycker att TV- och datorspelande absolut kan medföra positiva effekter, förutsatt att det finns gränser för hur länge barnen spelar samt att åldergränser på spelen följs. Endast två av barnen som deltagit i undersökningen berättar att de har fasta bestämda regler hemma som begränsar tiden för TV- och datorspelande. Resultatet visar också att flera av de barn som intervjuats tycks få spela spel som har en högre åldersgräns än den åldersgrupp barnen tillhör.

Tanken med denna uppsats är att försöka få en inblick i vilka funktioner musiken fyller i TV-dramat. Det finns en del studier att tillgå om filmmusik men ytterst lite om just musik inom TV-serier. Mitt syfte är således att undersöka vad för slags musik som används i TV-dramer, i vilka sammanhang den förekommer och dess relation i förhållande till det som utspelar sig i bild. Utöver det tar jag delvis upp diskussioner om huruvida vi ska uppfatta filmmusik medvetet eller inte. I och med det har viss vikt lagts vid att studera eventuella skillnader i upplevelsen och användandet av instrumentalmusik och populärmusik.   Till mitt arbete har jag använt mig av tidigare forskning kring filmmusik och gjort en jämförande analys av polisserierna Miami Vice och Life on Mars. Åtta avsnitt ur varje serie har studerats och därefter har ett representativt avsnitt från respektive TV-drama valts ut för en fördjupad analys. Min uppfattning utifrån studien är att instrumentalmusik och populärmusik i de flesta fall används i liknande sammanhang. Dessa kan exempelvis vara att ge en känsla av atmosfär, understryka en karaktärs känslor, ge tittaren information som inte kan utläsas utifrån enbart bilderna och bidra med kontinuitet. Populärmusik kan i somliga fall vara ett bra alternativ till instrumentalmusik för att vi ska hålla kvar vårt fokus på bilderna. Men populärmusikens främsta funktion i de undersökta serierna är som tidsmarkör för den period handlingen utspelar sig i.

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With the technical development of digitalization, the converging requirement of telecommunications and mobile communications along with digital broadcasting are increasing. In future, broadcasting services will not only require combining the content, broadcasting, telecommunications industries, but also with the convenient hand-held portable device. Those will become the essential components of integrating digital service. For the one-year period of mobile TV broadcasting pilot plan, the regulatory body who control this policy, NCC, announced that there is no exact schedule for licensing digital TV service through mobile phone, after the pilot plan ended in June 2008. Thus, the development of ¡§Mobile TV¡¨ policy will become difficulty to move on due to the uncertainty of launching date. In this study, the thesis watched the beginning of the plan, and read through the document of related authorities and supervision units. Besides that, it also chose the mobile TV broadcasting pilot teams as interviewees (including Public Television Service team and Dawn TV Technology Corp. team) to reflect the interaction between the policy making and industry compliance. Moreover, it also followed the aftermath of this issue. And adopting the third party point of view, the research took the participatory position without distortion by the passion of stakeholders. Finally, the policy review and inspection was done. For detecting the disadvantageous factors of this mobile TV policy, the research found out that there should focus on three perspectives. One is the ambivalent position of NCC in policy making. Second is the conflict opinion within the Commissioners of NCC on licensing issue. And the third is confrontation between stakeholders and NCC in business forecasting. Other than the worldwide failure of mobile TV business model today, the thesis explored the inner weakness of mobile TV development policy in Taiwan which resulted in a fatal service not causing by itself but political process.

Adult movie channel business is always a very controversial subject in the society. However, there is not so much serious research on it. The main reason is adult channels¡¦ sensitivity. On the one hand, people are curious, because they provide the basic natural desire of the human beings. On the other hand, due to that same reason, people tend to take aversive attitude toward the existence of these channels in the society. Based on this phenomenon, the focus of the research is about how these adult channels operate under the pressure of the society. This research can be divided into two parts: the structure of the theory and the analysis of the case. Through relevant theories, we can verify whether these theories are suitable for this particular industry. Meanwhile, we can present the overview and background of adult movie channel market through a lot of related secondary data. We regard these materials as the foundation of analyzing the case company. About the case analysis part, with the combination of theories and case description, we try to sketch the contours of the actual operations of adult movie channel. Because the operation of adult movie channels is based on cable TV, this research will talk about adult movie channel market in terms of cable TV and probe into the market of adult movie channel. From the case study, it can be found that the greatest hindrance of adult movie channel is the law. Under the legal regulations, there is not so much freedom for managers to run the business. In order to overcome these predicaments, they need to adopt cooperations in the industry or develop diversification to keep growing. Besides, they will face other invisible pressure such as moral pressure, the negative impression from the society and conflicts in employees' mind. Through this research, we can come out the true appearance of this special industry, and understand the way of their operation on the ecology of adult movie channel.

Abstract The main purpose of this article is to explore the policy influence of cable TV franchise combination. In order to break the local monopoly of Taiwan¡¦s cable TV as well as considering the advance technological convergence proposed, Government Information Office (GIO) proposed the adjustment of the existing 47 franchise districts to a single franchise area in three phases in its Jan. 2003 report. The re-arrangement of the franchise region will cause a revolution in the industry. How will it influence those system operators? Is it possible to develop into another cable TV war by cutting prices to gain benefits of audiences? Do system operators have any action plans for the change? Can this policy benefit the industry¡¦s development? This article will provide detailed discussions on these major issues. There are two ways to go about the research. The first is by the means of questionnaire; distribution of questionnaires to 62-system owners in Taiwan results in 54 effective samples gathered. The second is by means of in-depth interview; conducting interviews with industrial, legislative, and academic experts. After statistical analysis and content analysis, the research findings from these interviews are as follow: 1. The re-arrangement of cable TV franchise regions might cause significant competition between system operators. In the long run, it is unlikely that the cable TV industries will apply vicious competition tactics as previously done. It is believed that strategic alliance, stock exchange, and multiple service strategies will be implemented instead. 2. Under the influence of re-arranging franchise region policy and increasing new entry competitions, most system operators will focus on strengthening their network upgrade, customer service, and professional employee training. They are also likely to develop new business opportunities and to engage in cost-saving activities. 3. Most system operators support the policy with positive anticipation. The regulatory authority expects tremendous benefits for both audiences and cable industry. The scholars project an improvement in operators¡¦ customer service quality. In summary, the policy is expected to have a positive influence on cable industry¡¦s overall development. Since the policy has a major impact on the industry¡¦s future, it is essential to meet all development needs of the cable industry. As research suggests that the authorities should communicate with all related parties before rolling out the franchise regional adjustment policy.

Those mass medium, the breakthrough of the Asymmetric Digital Subscriber Line (ADSL) communication technology, and the global entertainment industries`s forwards the reconstructive changes of the competition markets, the cable TV, Fiber-Optic Technology and Air TV and so on, gradually go forwards the developments of digitalizing broadband. The Chinese Telecom MOD Service joins the cable TV competition market, resulting from the tendency cognition and the plot of telecommunication overall strategy. The MOD`s epochal pattern, the core ability, and market grasping, obviously make the cable TV system industries bear the competition pressure. This research by means of the enterprise competition "the strategy", from the industrial scope, the industrial characteristic, the element of the key will make it, the industry future and so on , carries on the discussion pointing out cable TV system in accordance to the MOD cross industry competition, how could it use the limited resources ,and well apply the market adventages to make the best adjustment for the administrative strategy. The strategy is a way to earn quite more profits. The form of the strategy depend upon apply some behavior patterns different from the competitors. By choosing the pattern which set of clear differentiable separates creates the unique valuable leading status for the enterprise. This research adapts the materialized research techniques, taking adventage of the literature analysis, depth interview and the coup-theory construction, to carries on the gleaning analysis, reorganizing the cable TV to the MOD competition in accordance to the strategy. The memoirs discovered that, In accordance to technical media flows with the conformity tendency, the Chunghwa telecommunication in order to hold the telecommunication main overman superiority, takes great efforts on enhancing the competition barriers, increasing user density, promoting management synthesis achievements. The MOD commercial localization is a link of the digital data service added the value. Through the MOD to extend the broadband IP network, the ADSL technology, may expand the enterprise network attachment value. The consideration of Air digital TV, platform opportunity, does not get rid of the correlation content provider establishing strategy cooperation relations. The Cable TV in accordance to the most effective diligently direction have three: The service conformity cuts into customer's demand, reinspect the price competition in the strategy importance, strategy competition emphasis each has its strong points and so on. The cable TV popular rate reaches most likely 85%.The consumers have accustomed to the program contents. To command the advantages of the high popular rate faces the cross industry competition. At present, we must make the signal quality stable, the service rapid, more the validity and diffusibility, in order to reestablish the reception of TV household to the system confidence. We simultaneously may use in the place media characteristic, the penetration self-restraint frequency channel influence and the customer increase interaction, the faith, and user density.

Abstract Since the lifting of martial law in Taiwan area in July 1987 and following the economic growth, democratization of politics, and diversified development of the society, people¡¦s educational and income standards have improved continuously, and their pursuit of high quality life, especially their demands for participation in public affairs and consciousness of self-satisfaction and self-realization have become more and more insistent. As a result, non-profit organizations spring up like mushrooms. The social service institutions, charitable organizations, etc. also rise because of the demand. Non-profit organizations are thus become essential products of the time. With broad resources, the Buddhist organizations have been transformed from organizations that renounce the world into the ones engaging in the mundane world for more than a decade. Changing from pure temples in the past to organizations with modern marketing concepts today, the Buddhist organizations spread their philosophy of ¡§self saving and saving others; self benefit and benefiting others¡¨, culture and business through the far-reaching modern scientific and technical media. They continue to expand their domain and accept more followers. Form them, religious TV programs are the most popular marketing tools for missionary work. Therefore, this paper takes Chien Fo Shan as an example to discuss the effects of religious TV programs on religious groups and people. Though the TV programs produced by the Buddhist organizations are neither so splendid as the variety shows nor so in-depth as news programs, their influences on people¡¦s mind and promotion of culture should not be neglected. Moreover, the religious TV programs have a lot of audiences, so they will produce certain effects on the audiences. This article uses believers of Chien Fo Shan in southern Taiwan as objects and investigates the conditions of their watching the religious TV programs. Questionnaire survey and qualitative interviews were conducted to understand the influences of those Buddhist programs on the mind and life of the believers and attain the expected goals of this study: 1. To understand if a religion can enhance the centripetal force of their believers to the religious organizations through preaching in TV programs. 2. To know what are the changes in the believers¡¦ belief or behavior after they watch the religious TV programs.

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On the working environments of male in majority, female leaders tend to encounter different problems due to gender differences. In the TV program producing process of the modern communications industry, TV Director is the main leader of the whole TV program production teams. However, on the TV program producing setting with males as manipulating power at every step of production and filling with machines and hardware equipment, most of posts acted by females are administrative staff, production assistant, and assistant to TV Director. There are significant differences on the ratio of males to females for the position of TV Director. Does different leadership behavior between males and females cause the differences on the ratio of males and female leaders? After all, on the TV program producing setting with males as manipulating power, what are the leadership characteristics of female TV Director? Do the leadership behaviors of female TV Directors differ from those of male ones? What kinds of difficulties female TV Directors encounter during their leadership? The present study aims to make a survey from the perspective of females and the related disclosure of feminism. The subjects are female TV Directors of Television industries. The in-depth interview research method of the qualitative research is used for the selected female TV Directors, supervisors of female TV Directors and the related staff members to analyze their leadership behaviors and problems.The research finds that: 1. Leading traits of female TV Directors: the spirit of try, carefulness, responsible and openness. 2. Differences between the leading traits of female TV Directors and male TV Directors female TV Directors are careful and pay attention to details while male TV Directors tend to be firm and resolute, subjective, and effective to lead. 3. Leadership behavior of female TV Directors: tend to lead high degree of recognition and high initiating structure. They mainly use democratic leadership style. 4. Female TV Directors tend to lead higher initiating structure than male TV Directors. 5. Female TV Directors tend to use authoritative leadership style when facing problems or the emergency conditions. 6. There are differences of employee-oriented leadership behavior between males and females. 7. Ability is the key factor to breakthroughs gender differences. Keywords: Television, Female, TV Director, Leadership Behavior