Background      Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. offering lower prices to different target group segments, and its retail manifestation, student discounts, cater to students’ budgetary constraints, serving not only their particular needs but in return offering the company the possibility to reap long term profits from loyal students. High levels of price sensitivity among students provide companies a welcome point of action to address students and make them both attitudinal and behavioural loyal customers by means of financial incentives. The Mecenat card grants students access to those discounts – but does it help to make them loyal? Purpose            The purpose of this thesis lies in the exploration and description of a potential relationship between customer-segment pricing, i.e. student discounts and the formation of student loyalty. This exploration shall further be accompanied by a thorough analysis of the Mecenat card as a loyalty program and its ability to evoke student loyalty within the student body of Jönköping International Business School. Method             The research interest was served best by conducting qualitative prior to quantitative research. The focus groups allowed for a first insight into the topic and students’ opinions. These findings were then described by means of content analysis and further processed in quantitative research. An electronic survey was used to collect data from a sample drawn out of the total population of JIBS students. The data then was processed by means of descriptives, correlations, T-tests and factor analysis. Conclusion        Students at JIBS are a highly profitable customer segment, willing to be both attitudinal and behavioural loyal to stores that cater to their budgetary constraints by offering student discounts. The Mecenat card, however, due to low awareness and usage levels within the student body does not facili-tate, but rather hinders, the development of student loyalty. Thus, the find-ings were also processed into managerial implications that could help im-prove the service, such as improvements in communication

The purpose of our study is to examine the bloggers‟ influence on the brand‟s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions; Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject. We have conducted an empirical study consisting of sixteen interviews with bloggers, PR agencies and companies. These are the three perspectives that have contributed to a deeper understanding of our analysis and the fulfillment of our purpose. From this study we found that popular bloggers have an influence on the brand's image, which can have both positive and negative effects. Based on our empirical study, we can see that bloggers have a strong impact on the brands as they are seen as opinion leaders who influence readers. Relationships occur mainly between companies and bloggers, but companies can collaborate with PR agencies, which act as an intermediary in the relationship between businesses and bloggers. It is important to establish and maintain good relations in order for all parties to benefit and preserve reciprocity in the relationship. We have come to the conclusion that bloggers can affect the credibility by how they choose to present the brand in their blogs.

I dagens samhälle är en organisations attraktivitet en viktig faktor. Det är viktigt att attrahera nya medarbetare samt att behålla nuvarande medarbetare. Varierande faktorer påverkar attraktiviteten och organisationen kan arbeta med olika Employer Branding-processer för att uppnå attraktivitet. Syftet med studien är att undersöka vad som kan utgöra säkerhetsbolaget Securitas till en attraktiv arbetsgivare, med förslag på förbättring och utveckling hur organisationen kan attrahera och behålla medarbetare. De teoretiska utgångspunkterna behandlar teorier kring Employer Branding. Studien baseras på en kvantitativ metod där en enkät utformades för att samla in empirisk data om medarbetarnas åsikter om organisationen som en attraktiv arbetsgivare. Ett möte skedde med chefer och HR-partner från Securitas innan enkäten utformades för att veta hur organisationen arbetar med att attrahera och behålla medarbetare. Urvalet av respondenter är avgränsat till väktare som arbetar i en region i mellersta Sverige. Empirin är sammanställd med hjälp av diagram och har analyserats med de teoretiska utgångpunkterna. Slutsatserna är att faktorer som relationer, utbildning, information, förmåner och arbetsutrustning är attraktiva. Alla dessa faktorer är i behov av förbättring och om det inte åtgärdas kan det bli svårt att attrahera och behålla medarbetare. Förbättringsförslag och åtgärder har sammanställts i punktform och baseras på det som framkommit i analysen och diskussionen. / In today's society, the attractiveness of an organization is an important factor. It is important to attract new employees and to retain existing employees. Various factors affect the attractiveness and, in order to achieve attractiveness, the organization can work with different employer branding processes. The aim with this study is to examine what can constitutes Securitas as an attractive employe, with suggestions for improvement and development to attract and retain employees. The theoretical point covers theories with Employer Branding. The study is based on a quantitative method where a survey was created to gather empirical data about employees´view and opinions about the organization as an attractive employer. A meeting was held with Securitas executives and HR partners before the survey was designed to know how the organization works to attract and retain employees. The selection of respondents is limited to guardians who works in a region in the middle of Sweden. Diagram have been used to compiled the empiricism and theories have been used to analyze the empiricism. The conclusions are that factors such as relationships, education, information, benefits and work equipment are attractive. All of these factors need to be improved and if it doesn't happened can it be difficult to attract and retain employees. Improvement proposals have been compiled in a dot shape and is based on what have been said in the analysis and discussion.

The management of the environmental education in selected Europe countries Bohunka Vrchotická ABSTRACT The diploma thesis deals with environmental education in selected countries of Europe. The thesis describes the method of description and comparison. The thesis seeks to answer the question of whether environmental education in selected European countries differs significantly. KEYWORDS Management, environmental education, social responsibility of educational organizations, methods, instrument, target group.

Submitted by Morgana Andrade (morgana.andrade@ufes.br) on 2016-03-31T21:21:53Z No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) DISSERTAÇÃO Giovana Velame.pdf: 1374577 bytes, checksum: 5416679faed3d856de961422df273f5e (MD5) / Approved for entry into archive by Patricia Barros (patricia.barros@ufes.br) on 2016-04-06T14:42:08Z (GMT) No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) DISSERTAÇÃO Giovana Velame.pdf: 1374577 bytes, checksum: 5416679faed3d856de961422df273f5e (MD5) / Made available in DSpace on 2016-04-06T14:42:08Z (GMT). No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) DISSERTAÇÃO Giovana Velame.pdf: 1374577 bytes, checksum: 5416679faed3d856de961422df273f5e (MD5) / Este estudo tem como tema “Estudantes Público-Alvo da Educação Especial na Educação em Tempo Integral no Município de Vitoria-ES”. Seu objetivo geral foi investigar os modos de atendimento aos estudantes público-alvo da Educação Especial do Programa Educação em Tempo Integral – Educação Ampliada, oferecido pelo ensino público municipal nas Escolas de Ensino Fundamental (EMEFs) do município de Vitória, pela fala dos gestores e executores do programa. Seus objetivos específicos foram compreender a configuração da proposta de Educação em Tempo Integral – Educação Ampliada no município de Vitória-ES; caracterizar o conjunto de estudantes público-alvo da Educação Especial participantes do Programa Educação em Tempo Integral – Educação Ampliada no município; compreender os sentidos e significados da inclusão de estudantes público-alvo da Educação Especial no Programa Educação em Tempo Integral – Educação Ampliada no município de Vitória-ES. Trata-se de pesquisa qualitativa, cuja metodologia envolveu revisão de literatura e estudo de caso. O instrumento de pesquisa foi uma entrevista semiestruturada, por permitir explorar mais amplamente as abordagens e proporcionar aos entrevistados maior liberdade para emitir as suas opiniões. Os sujeitos da pesquisa foram os gestores responsáveis pelo desenvolvimento do Programa Educação em Tempo Integral – Educação Ampliada da Secretaria Municipal de Educação do município de Vitória (Seme) e a equipe de uma das EMEFs que compôs o grupo focal, profissionais diretamente envolvidos no exercício das práticas pedagógicas com os estudantes matriculados no Programa da Unidade de Ensino. Os resultados das análises da pesquisa foi que a Educação em Tempo Integral – Educação Ampliada é uma realidade no município de Vitória-ES, desde a sua implantação em 1989. O programa atende hoje a 3.203 estudantes. Desse total, apenas 35, ou seja, 1,9%, compõem o público-alvo da Educação Especial atendido pelo programa em foco. A análise das informações documentais, os relatos dos gestores que se revezaram desde a implantação do Peti e as entrevistas com os sujeitos desta pesquisa revelaram que a educação em tempo integral se processa no município de Vitória de forma lenta e descontínua, especialmente por ocasião do revezamento entre uma administração e outra, quando muda a gestão política. / The theme of this study is "Target Group of Students of Special Education in Full-Time Education in the city of Vitoria-ES". Its overall objective was to investigate ways of meeting the target group of Students of Special Education of the Education in Full Time Program - Extended Education, offered by the municipal public education in Primary Education Schools (EMEFs) in the city of Victoria, by hearing from managers and program implementers. Its specific objectives were to understand the proposal of education of setting Full-Time Extended Education in the Municipality of Vitória-ES; to shape the set of target group of students of Special Education participating in the Education Program in Full Time - Extended Education in the Municipality; understand the meanings of inclusion of special education students in the target group of Education Program in Full Time - Extended Education in Vitória-ES Municipality. It is a qualitative research whose methodology involved a literature review and study of case. The research instrument was semi-structured interview, for allowing explore more broadly the approaches and provide respondents greater freedom to express its views. The research subjects were managers responsible for developing the Education in Full Time Program - Extended Education of Municipal Department of Education of the City of Victoria (Seme) and the team of one of EMEFs that composed the focus group, professionals directly involved in the exercise pedagogical practices with students enrolled in the Teaching Unit Program. The test results of the research were that the Education in Full-Time - Extended Education is a reality in Vitória-ES, since its inception in 1989. The program now serves 3,203 students. Out of this total, only 35 (1.9%) make up the Special Education target group served by focusing on program. The analysis of documentary information, reports of managers who took turns since the establishment of Peti and interviews with the subjects of this research revealed that full-time education takes place in Vitória slowly and discontinuously, especially during the gap between one administration and the next, when occurs changes of political management.

This diploma thesis with name "Social Poster as a Communication Tool" deals in the content with social advertisings and theirs potential use as a communication tool. The theoretical part deals with graphic design and especially the role of poster as a visual communication medium of advertising. Furthermore, the theoretical part outlines the historical development of advertising and lists the characteristic feature of social advertising, which defines in relation to commercial advertising. It outlines the historical development, refers about the legal and ethical problems of definition and raises questions about its impact and effectiveness in society. Furthermore, the theoretical part contains a list of characteristics of social advertising. It outlines an issues of legal and ethical definition and raises questions about its impact and effectiveness in society. The practical part of this work incorporates the creation own set of six social posters. Set of posters is quite focused on issues specific to the target group. In this context, the work is based on pedagogical and psychological knowledges peculiar to the target group. The assumption is further possible use posters as educational material in the second class students primary schools. On the basis of this materiál it is possible stimulate to discussion on the whole range of social issues. With this is suggested space for communication, asking questions and seeking answers.Part of this work is illustrated appendix, on which is referred to throughout the text. This section is also a record of the creative process and the resulting file of social posters and their possible variations.

The thesis is focused on developing a common communication strategy of Mortimer English Club Praha 4, a branch of a franchise language school that provides English courses for children and adults. The thesis consists of two parts, a theoretical one and a practical one. The theoretical part deals with the process of developing the company's strategy that would lead to the fulfillment of business objectives using information acquired with situational analysis. The second part applies the steps of this procedure to the subject of research. The outcome of the thesis is a recommendation on what target group the language school should focus, together with a list of communication channels with which it can reach it.

The diploma thesis focuses on the preparation of a marketing plan for a civic association that offers products and services for both professional and amateur cyclists. The thesis is divided into two main parts, a theoretic one and a practical one. The theoretic part describes the general view at the strategic marketing and the marketing plan; the practical part describes the concrete application of the above stated marketing approaches. The outcome of the thesis is the plan that comes directly out from the mission and strategic goal of the association. In practical part of the thesis, I am analysing the market of domestic travels, I am focusing on the segmentation of target group later on. The current status of the association is analysed and described in terms of product portfolio and strategic approaches. I am offering a new structure of the portfolio for which the marketing plan is being prepared. The action plan with all communication activities is part of the final outcome as well.

Primary goal of diploma is communication plan processing of selected secondary school. Part of the plan is also analysis of the present state and project of advertising plan both from marketing and creative strategy point of view including timing and budget.

The Social Campaign "chodicilide.cz" of the Foundation Sirius is trying to change the public's access to persons with disabilities. After the previous monitoring, workshops, technical texts they made a creative and media solutions campaign. The campaign is based primarily on humor and provocation. The Campaign created a parallel world where is flying like the natural properties and walking representing persons with disabilities. The thesis will deal with semiotic analysis of media campaigns addressing its second wave toward the target group. The thesis analyzes ways of communication used in the campaign in terms of efficiency to the public. The theoretical part presents the semiotics, the issue of social advertising and the concept of handicap in a context of Czech Republic. The analytical part focuses on the semiotic analysis of media solutions of the second wave of the campaign, specifically the logo of campaign, selected billboards and television spots.