Magister Commercii (Information Management) - MCom(IM) / This research work investigates and reports on the contribution of usability and perceptual frameworks towards understanding and ultimately increasing usage of a sales website and a corporate marketing website for a major insurance company in South Africa. It investigates whether the application of usability principles to the sales web positively influences the usage of the sales web system as a tool by intermediaries, and in so doing help the organisation recoup their investment and lower operational costs. This financial services (traditionally insurance) company, like many organisations, is in the process of migrating key operational systems onto web platforms to take advantage of benefits such as the ubiquity of web access and services orientated architecture among others. The research reviewed key frameworks in the area of technology acceptance or usage namely Nielsen‟s usability attributes (Nielsen, 2003). The Technology Acceptance Model (TAM), (Davis, 1989). The Theory of Reasoned Action (Fishbein & Ajzen, 1975). The Theory of Planned Behavior (Ajzen, 1985); and derived a theoretical summative model (the Conceptual Research Model) that combined both usability and perceptual dimensions. The applicability of this summative model was empirically tested using quantitative data relating to system usage and user perception. Empirical evidence was gathered to prove and refine the Conceptual Research Model (CRM), and the data substantiated the inclusion of the constructs in the CRM, as well as the efficacy of the model in a financial services organisation. Through testing of the CRM, this research has also confirmed which specific attributes of usability can be focussed on to bring about positive change in users' usage behaviour and adoption of a website or web application. / South Africa

Magister Public Health - MPH / The study had an observational, descriptive, cross sectional design. The sample consisted of 205 participants selected through convenience sampling. All students who presented for HIV testing during the colleges’ HIV Counselling and Testing campaign in December 2011 were asked to complete a self-administered closed-ended questionnaire voluntarily. The data was analysed with EPI Info versions 3.5.1. A frequency analysis was conducted for all the variables such as demographics, risk perception to HIV, knowledge of HIV, HIV testing behaviour. The association between HIV knowledge, risk perception and risk behaviours were assessed for gender differences. Chi-square analysis was conducted to determine the association between the main variable of interest HIV risk behaviour and each other explanatory variable (demographics, HIV knowledge, risk perception etc). Results were discussed using the theory of planned behaviour.

This research report presents the findings of an evaluation of a school-based substance abuse prevention programme presented as part of Project Awareness. The programme was presented as a one-day intervention for grade ten learners in eleven schools in Tshwane. The prevention program taught substance abuse refusal skills, anti-substance norms, personal self-management skills, and general social skills in an effort to provide students with skills and information for resisting substance offers, to decrease motivations to use substances, and decrease vulnerability to substance use social influences. The study evaluated this school-based substance abuse prevention intervention in a sample of learners (N=300) in six of the eleven schools. Measures were obtained on a behavioural survey to ascertain whether any knowledge, behaviour or attitude change occurred between the pre-intervention and post-intervention phases. In addition, focus group data and observational measures were implemented to determine how the learners experienced the programme and whether the programme was effective in capturing the attention of the learners. Results indicated that, from learners perceptions of the programme, the intervention seems to have had a positive impact on substance abuse prevention, but not on changing the behaviour of learners already engaging in substance abuse. The results from the behavioural survey indicated some change in learner attitudes to some degree, but not behavioural change. Suggestions for the improvement of the programme were made throughout the report, and the observational measures specifically indicated that the more practical oriented tasks were more efficient in capturing the attention of learners. It is concluded that although the programme certainly had room for improvement, that the programme did indeed address relevant issues. The program also had a direct positive effect on several cognitive, attitudinal, and personality variables believed to play a role in adolescent substance use. / Dissertation (MA)--University of Pretoria, 2008. / Psychology / unrestricted

Indiana University-Purdue University Indianapolis (IUPUI) / Drinking and driving is increasingly becoming a detrimental behavior, especially amongst college-aged students in the U.S. and other countries. Additionally, research shows that college-age students in the U.S. are more likely to drink and drive, than college-age students in Germany. Fishbein and Ajzen’s Theory of Reasoned Action asserts that subjective norms and attitudes signify behavioral intentions. In order to test the TRA and understand the drinking and driving differences and similarities in the U.S. and Germany, focus groups of German and American college-age students were conducted to discuss subjective norms and attitudes surrounding drinking and driving behaviors, followed up by an electronic pilot study survey regarding same. The data collected illustrated that college-age drinking and driving is occurs more frequently in the U.S., and that American and German students differ in their attitudes and subjective norms surrounding drinking and driving. Future research would benefit the continued use and circulation of the electronic surveys for larger cross-cultural samples of college-age students to more effectively and quantitatively assess actual drinking and driving behaviors as it relates to subjective norms and attitudes, as suggested in the TRA.

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Most research in green IT tend to focus on the practices of large IT vendors and companies. There is therefore a need to examine the beliefs and actual behaviour of IT users about green IT, as it significantly impact of energy consumption and computer design on the broader society. The main question to be answered was ―Are IT users generally concerned with regards to green IT issues?‖. Therefore the main purpose of this study was thus to evaluate the beliefs and actual behaviour of IT users regarding green IT in South Africa through a survey that was completed by university students and lecturers. The paucity of available research on this subject pertaining to South Africa justifies the importance of conducting this study. A hypothesised research model based on the theory of planned behaviour (TPB) was used to evaluate the main factors contributing to green IT awareness in an empirical study. A mixed research method was used as the paradigm which combines aspects from both interpretive and positivist research approaches. A questionnaire was used to collect data from university students and lecturers. The data was captured and analysed for convergent validity. The reliability of measurement items was tested using Cronbach‘s alpha. Structural Equation Modelling was used to model latent variables under conditions of non-normality. Subjective norm was the main factor contributing to intended belief and actual behaviour / School of Computing / M.A. (Computer Science)

Despite HIV and AIDS knowledge and attitude change programmes, workplace HIV and AIDS-related discrimination persists in workplaces in many sectors, including the education sector. This study set out to investigate why the phenomenon of workplace HIV and AIDS-related discrimination persists; and to predict which factors were responsible and how they related to HIV and AIDS-related discrimination in the workplace. A stratified random sample of 205 teachers; 123 of whom were from 10 schools of varied backgrounds in Bojanala Region of North West Province of South Africa and 82 from schools around Kampala, Central Region of Uganda was drawn. Twenty-seven respondents of the South African sample participated in both the quantitative survey and in-depth interview while the rest responded to a selfadministered questionnaire. Using a stepwise regression analysis, traditional beliefs predicted workplace HIV and AIDS-related discrimination, explained11% of variance in the second model while the third model explained only 2% more – 13% (R square of 0.136) but each of the three models was significant (p-values of 0.000). Attitudes were the second strongest predictor; and only HIV and AIDS-legal knowledge could predict discrimination but not biomedical HIV and AIDS knowledge. In the in-depth interview, incidents of discrimination were reported, possible reasons for HIV and AIDS-related discrimination were reported; and it was found that workers varied in ways of keeping secrets regarding sensitive information such as colleagues’ HIV-positive status, and cited reasons for revealing such information which included malice, jealousy, moral responsibility, anger and loose talks. There are implications for reducing workplace HIV and AIDS-related discrimination which include: Integrating HIV and AIDS-legal knowledge with biomedical HIV and AIDS knowledge, more efforts should be spent in designing and imparting information to reduce traditional beliefs, develop and evaluate instruments to measure traditional beliefs and HIV and AIDS-legal knowledge; and to study more about secret keeping, particularly in regard to workplace HIV and AIDSrelated discrimination. / Industrial & Organisational Psychology / D. Admin. (Industrial and Organisational Psychology)

This research was driven by Theory of Reasoned Action (TRA) to examine the impact of ecological knowledge, ecological concern, and man-nature orientation on green purchasing (including both intention and actual behavior), with the moderating effect of price sensitivity and allowance and/or income. This research surveyed 602 Malaysian university students within the age bracket of 18 to 25, because this specific demographic is a sizeable market and such research is lacking in an emerging economy like Malaysia. The results demonstrated that ecological concern and man-nature orientation influenced purchase intention and actual purchase. The findings also indicated that price sensitivity and allowance and/or income moderated the relationship between behavioral intention and actual behavior. This study has two implications: (1) it extends TRA by exploring the potential moderating variables between behavioral intention and actual behavior, and its findings adds to the body of knowledge in the area of green consumer behavior; (2) marketing managers can formulate their green marketing strategies effectively by consistently driving heart-warming campaigns to create or stir consumers’ emotions. Marketers should keep in mind that Malaysians are highly influenced by man-nature relationship belief, and additionally, marketers need to be careful in justifying pricing difference between non-green and green products for consumers that are sensitive to price.

One major lesson derived from the implementation of the Endangered Species Act (ESA) over the past 30 years is that direct regulation is not the only nor the optimal way to protect endangered species on working lands because of an undue burden imposed on private landowners. The role of a voluntary conservation program is to rearrange incentives so that society bears the cost rather than the landowner. Employing a survey research methodology, I used theories of reasoned action and random choice to explore landowners? stated preferences for conservation programs. I found landowners? stated interest in compensation programs to be moderate at best. For those willing to consider programs involving endangered species, associating land management requirements for species conservation with direct benefits to the landowner is important, but perhaps not as important as ensuring that the program provides adequate financial incentives, consideration of the term of the program, and a level of certainty regarding the landowner?s future obligations under the ESA. Landowners are not a homogenous group. I identified two classes of landowners according to preferences for program structure. One group was highly sensitive to program structure, aside from financial incentives, while the other was likely to participate if adequately compensated with financial and technical assistance. These differences related to opinions on endangered species protection and dependence on their land for income. Voluntary incentive programs increasingly are a popular tool to maintain and enhance conservation; however, these programs are only successful insofar as landowners choose to enroll. This research demonstrates that improving recovery efforts on private lands requires program administrators to have a more complete understanding of landowners? views on endangered species and conservation programs in general, as well as their motivations for owning and operating their land. By doing so, programs with broader appeal and greater efficacy can be designed and implemented.

Most research in green IT tend to focus on the practices of large IT vendors and companies. There is therefore a need to examine the beliefs and actual behaviour of IT users about green IT, as it significantly impact of energy consumption and computer design on the broader society. The main question to be answered was ―Are IT users generally concerned with regards to green IT issues?‖. Therefore the main purpose of this study was thus to evaluate the beliefs and actual behaviour of IT users regarding green IT in South Africa through a survey that was completed by university students and lecturers. The paucity of available research on this subject pertaining to South Africa justifies the importance of conducting this study. A hypothesised research model based on the theory of planned behaviour (TPB) was used to evaluate the main factors contributing to green IT awareness in an empirical study. A mixed research method was used as the paradigm which combines aspects from both interpretive and positivist research approaches. A questionnaire was used to collect data from university students and lecturers. The data was captured and analysed for convergent validity. The reliability of measurement items was tested using Cronbach‘s alpha. Structural Equation Modelling was used to model latent variables under conditions of non-normality. Subjective norm was the main factor contributing to intended belief and actual behaviour / School of Computing / M.A. (Computer Science)