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Strategy and structure of multinational alliance: a case study of cable & wireless group companies.January 1997 (has links)
by Tsui Hok Kan, Brian. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 53). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Cable & Wireless : A Strategic Perspective --- p.2 / Research Objective --- p.4 / Methodology --- p.8 / Chapter II. --- CABLE & WIRELESS HISTORY --- p.11 / Chapter III. --- RELATIONS BETWEEN ORGANIZATIONAL CHARACTERISTICS AND INDIVIDUAL SUBSIDIARIES --- p.14 / Matrix Classification of Cable & Wireless Group's Subsidiaries --- p.14 / Case Studies : Cross-national Related Strategy --- p.15 / Cable & Wireless Business Networks --- p.16 / Cable & Wireless Mobile --- p.16 / Case Studies : Cross-national Unrelated Strategy --- p.17 / Omnes --- p.18 / Cable & Wireless (Marine) Ltd --- p.19 / PHS International Ltd --- p.20 / Case Studies : National Related Strategy --- p.21 / Hongkong Telecom ´ب --- p.21 / OPTUS --- p.23 / Case Studies : National Unrelated Strategy --- p.24 / Sembawang Cable Depot Pte Ltd --- p.24 / S.B. Submarine Systems Co. Ltd --- p.25 / Chapter IV. --- DISCUSSION --- p.27 / General Organization of Cable & Wireless Activities --- p.27 / General Observations on Relations Between Organizational Characteristics and Strategies --- p.29 / Business Diversification and Geographic Diversification --- p.30 / Concluding Remarks --- p.31 / Chapter APPENDIX 1 - --- QUESTIONNAIRE FOR HONGKONG TELECOM --- p.34 / Chapter APPENDIX 2 - --- SUMMARY OF SURVEY RESULTS --- p.40 / BIBLIOGRAPHY --- p.53 / Books / Periodicals / Annual Reports / Interviews
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Relationship between the degree of internationalisation, firm characteristics, international market orientation and learning orientationWismiarsi, Tri, 1966- January 2004 (has links)
Abstract not available
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電腦週邊事業行銷策略之研究-以G公司為例 / The study of business marketing strategy of computer peripheral industry: in case of G co.陳清賢, Chen, Ching Hsien Unknown Date (has links)
台灣電腦週邊設備製造業的發展,一直以來與 PC 產業發展具有高度關聯性。本產業大約從1980 年代開始,國內廠商大多以代工模式興起。自1990 年起,產業進入快速成長階段,產能規模持續成長,台灣亦成為電腦週邊設備的製造重鎮。而近年來隨著科技產業的蓬勃發展,電腦週邊設備更是越來越複雜,產品種類不僅繁多、汰換率高且產品生命週期日趨縮短。再加上產業集中化與微利化的情形下,彼此之間的競爭更是激烈。
本論文研究是以台灣電腦週邊設備製造領導廠商G公司為個案,研究其將近三十年之行銷實務經驗,以提供未來台灣新創中小事業行銷組合策略之參考依據。在藉由本次行銷組合策略的分析過程中,讓我們更加了解電腦週邊設備製造業的現況及未來發展趨勢,以及如何面對產業的快速變化和不確定性。
文中是以訪談G公司經營高層,以及蒐集其他相關文件資料的方式,來探討國內電腦週邊設備製造商行銷組合策略,並將所獲得之成果進行衡量,其中研究之影響變數有市場區隔、目標市場、市場定位、產品定位、研發創新能力、行銷通路布建等等。透過本個案研究之結果,提供下列數點建議,以供台灣新創中小事業之借鏡:
1.透過明確的市場區隔,可穩定成長並避免與市場既有廠商競爭及攻擊。
2.要能掌握通路布局並與經銷商保持良好關係。
3.妥善運用區域彈性定價,以保持公司競爭強度及獲利。
4.發展品牌,以避免落入價格競爭。
5.技術領先與創新產品,保持公司競爭力。
6.積極參與國內、外產品展,藉以快速打開知名度。
關鍵字:新創事業,市場區隔,行銷組合策略。 / In Taiwan, computer peripheral equipment manufacturing industry has been highly associated with the PC industry. About the industry from the 1980s began, most domestic manufacturers rise to the OEM model. Since 1990, the industry entered a rapid growth stage, the capacity continued to grow; Taiwan has become the manufacturing center for computer peripherals. In recent years, the rapid development of the technology industry, computer peripheral equipment is more complex, not only the range of product categories, replacement rate and increasingly shorter product life cycles. Coupled with industry concentration and the case of shrinking profit margins, more competition between them is intense.
This thesis is based on Taiwan's leading computer peripheral equipment G Co., as a case study of marketing practices for nearly three decades of experience, to provide for Taiwan's future small new ventures marketing mix strategy of reference. By this time in the marketing mix strategy analysis process, our understanding of computer peripheral equipment manufacturing industry development status and future trends, and how to deal with the rapid industry change and uncertainty.
The article is based on interviews with the senior management of G co., and to collect other relevant documents, to explore the domestic manufacturer of computer peripherals marketing mix strategies, and measure the results obtained, which studies the impact of variables there is market segmentation, target market, market positioning, product positioning, R & D innovation, marketing channels, and so on. Through the case study results, the following points provide suggestions for the new ventures:
1.Through the market segmentation, we can stable growth and to avoid competition with existing companies and the victims of its attacks.
2.We should be able to master channel and maintain good relations with retailers.
3.Good use of flexible pricing strategy to maintain ours competitive and profitability.
4.To develop the brand in order to avoid falling into the price competition.
5.Technological leadership and innovative products, to keep the competitiveness of company.
6.Involved in domestic and international electronics show, in order to build brand awareness quickly.
Keywords: New Ventures, market segmentation, marketing mix strategies.
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Publicly Funded Support of Technology-Based VenturesNorrman, Charlotte January 2005 (has links)
<p>This thesis is about publicly funded support of technology-based ventures. These ventures are regarded as solutions to create growth and societal development. They are commonly originated from universities, institutes or other firms and their products or techniques are commonly new or at least different from the ordinary. They are therefore considered as being of higher risk than generic new firms, but if successful they may also give higher returns. Hence, a range of efforts has been undertaken to support them. However, concerning the issue of public support, gaps of research have been exposed.</p><p>This thesis aims to give some answers on the question of what characterizes the public support given to technology-based ventures in Sweden. It elucidates two types of public support, the “configuration-type” and the “process-type” The first is studied by using statistical databases built upon the conditional loans and the innovation subsidies that were offered by Sweden Innovation Centre during the years 1994-2003. The second type concerns incubator support, and investigates how best practise incubators can be evaluated. Among the results, it can be mentioned that different support actors use different selection criteria depending on their goals, however the credibility of the applying venture is crucial for approval. Furthermore, a framework for best practice evaluation is developed.</p> / Report code: LiU-Tek-Lic 2005:72. Pages 49-68 and 87-105 has been removed since the author do not have the copyright for articles one and three when published in a scientific journal.
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Managing Across Theories : - A profound study of International Entrepreneurship in the field of internationalization theoriesGöransson, Daniel, Svenman, Simon January 2011 (has links)
The world market has during recent decades become an increasingly globalized arena, in which lowered trade barriers, enhanced technology, worldwide communication and containerization have made internationalization an easily obtainable option for companies. The once dominating multinational enterprises are present day challenged by small- and medium sized enterprises as global actors, and competitiveness is an ever-increasing factor, making the pursuit and exploitation of opportunities essential. The International Entrepreneurship Theory has during the last two decades emerged as a theory explaining the phenomena of small- and medium sized enterprises internationalizing their operations at an early age; a theory comprehending entrepreneurial behavior, the ability to explore and take advantage of opportunities overlooked by others in order to create value in the organization. The purpose of this thesis is to create an understanding of the emergence, definition and theoretical framework of the International Entrepreneurship Theory. By implementing a deductive research approach and a quantitative research method, empirical data is collected in order to confront the theoretical framework in the analysis. The analysis will further be the basis for conclusions and recommendations that will conclude our thesis.
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Modeling The Performance Of International Construction Joint VenturesOzorhon, Beliz 01 October 2007 (has links) (PDF)
International joint ventures (IJVs) have become popular because of their importance as a strategic alternative in global competition. Construction companies consider IJVs as a vehicle to enter new markets and exploit business opportunities. Being a special type of strategic alliance, IJVs offer partnering companies to combine the distinctive competencies and the complementary resources. Despite the benefits associated with IJVs, such entities are very difficult to manage mainly due to their inherent complexity, involving a mixture of different cultures, managerial systems, philosophies, and attitudes. As a result of these difficulties, the failure rate of IJVs is generally high. Therefore, measurement of the performance of IJVs has been an important research topic for a few decades. However there is no consensus on an appropriate definition of the indicators and determinants of IJV performance in construction.
In this study, a framework is proposed to model the IJV performance in construction industry. A multi-dimensional performance measure is developed and determinants influencing the level of performance are defined. In this context, a questionnaire survey was administered to Turkish construction companies that have established IJVs with foreign partners. The validity of the proposed drivers and measures of performance is investigated and relationships between them are analyzed using the structural equation modeling technique.
The results point out the significance of the inter-partner fit and the quality of partner relations for a successful IJV operation. The findings of the study also suggest that project-related factors have a moderate influence on IJV performance. In a properly designed IJV structure, partners with compatible skills, resources, and cultures are found to maintain good relations and are expected to achieve greater IJV success.
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An Study on the Entry Mode of Taiwan¡¦s Automotive Manufacturers in China¡¦s Market by analyzing Cases of International Automobile ManufacturersChen, Chieh-ying 13 February 2009 (has links)
Through analysis of the impact of international automobile manufacturers to enter the China market factors, summarized in its mode of entering the Chinese market to explore the automotive industry in Taiwan to enter the Chinese market is likely to choose. The study found that lower costs and increase the diversity of products to major automobile manufacturers are two main factors, which entered the Chinese market, the time difference will lead to the same entry mode, but joint ventures and wholly-owned is still the main mode.
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The Internationalization Process of a Hybrid Firm : An Explorative Study of a Swedish SMEDeal, Darrah, Mälstad, Sofie January 2015 (has links)
Our master dissertation pursued the research question of what the internationalization process of a hybrid firm would look like. To do so, the authors performed an in-depth analysis of a Swedish SME which exhibited characteristics of a hybrid firm. These hybrid firms, as we have named them, use a mixed range of internationalization strategies. An abductive method of research was used in this thesis, as the authors took direction from previous literature and created their own new internationalization process model based on their findings. The main areas of this research focused on the drivers for internationalization and the barriers to internationalization, as well as the market selection and entry mode into foreign countries. This research found that the Swedish SME base their internationalization process on their human resources and the intuition of their management. These two key elements were the foundation for the new hybrid internationalization process model created by the authors.
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Investor protection in empowerment schemes of arrangements and joint ventures.Joko, Michael Kiyong Kimbi. January 2001 (has links)
In this paper, I have attempted to highlight the problems that face investors, both black and white, in South Africa, especially in the light of the effects of the new legislation promulgated after apartheid was abolished. The legislation with which I am most concerned, is the legislation which was promulgated to promote the entry of blacks into the South African economy. In chapter one, I deal with the concept of empowerment from the constitutional view point and the problem of its definition. I also discuss out the relevant new legislation that in my argument I believe impacts on corporate activity and then deal with the distinction between an "arrangement" within its ordinary meaning in corporate law distinct from that as defined in the in the Companies Act 61 of 1973. In chapter two, I deal with the dangers facing an individual investor, the benefits of
incorporation, the problem of the existence of money revolving schemes, and the effects of a lack of education amongst previously disadvantaged investors. In chapter three, I deal with joint ventures, their benefits, the effect of the Competition Act 81 of 1998 on joint and potential areas of conflict between black and white partners. Certain aspects of fraudulent and negligent conduct of directors are examined. In Chapter four, I deal with the methods of executing mergers and acquisition in relation to empowerment companies, their advantages and disadvantages, certain procedures necessary for the protection of investors like due diligence inquiries, the protection offered by the present company legislation and the common law and criticisms of the courts to protect shareholders. I look at a case study and special considerations in mergers and acquisitions. In chapter five, I look at the problem of capital in empowerment companies, the various methods that have been used to raise capital, and the loopholes in the law that affect some of these arrangements. I have focused specifically on special purpose vehicles and buyouts. In chapter six, I deal with the impact of government action and government policy on
empowerment and I have compared this with what has happened in other countries. I conclude by recommending that the Black Empowerment Commission should be given teeth to take corrective measure towards empowerment. / Thesis (LL.M.)-University of Natal, Durban, 2001.
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The human side of value adding in Australian venture capital investmentsFitzpatrick, Gregory Mark January 2009 (has links)
[Truncated abstract] This thesis investigates the influence the interpersonal relationship between the venture capitalist and the entrepreneur has upon the performance of the venture capitalist's investment. Its aim was to explore how venture capitalists add value (as opposed to what they do) to their investments in order to arrive at a fuller explanation of investment performance than that offered by agency theory the current paradigm for the value adding relationship. The qualitative study that underpins this thesis found that in Australia, the quality of the interpersonal relationship between the venture capitalist and the entrepreneur during the value adding phase of the venture capital investment cycle positively predicts the performance of the venture capitalist's investment. The study was prompted by the researcher's personal experiences (as both a venture capitalist and as an entrepreneur in Australia) which suggested that the interpersonal relationship may influence the effectiveness of the venture capitalist's attempts to add value. Whilst the prior research had explored in depth the provision of value adding services (e.g. strategic advice, recruitment of key personnel, board participation), less progress appears to have been made in understanding the role of the interpersonal processes. Although several studies have attempted to fit an established social exchange theory to the value adding process, a published explanation of investment performance (process outcome) that includes interpersonal processes has not been identified. ... The exercise of power was found to be a negative predictor of investment performance. Power was typically exercised as the last resort measure in a failed interpersonal relationship and either precipitated or consolidated inferior investment performance. The failure of the venture capitalists to exercise their formal power in time to arrest underperformance was often due to their fear of the 'hold up' power of (threat of abandonment by) the entrepreneur. Agency theory's contribution to the explanation of investment performance was limited to (adverse) selection, at which point the combined competence of the dyad was determined. In addition to the new explanatory theory, some other insights into value adding were provided, including the key role of mutuality and the lack of explanatory power of the contract, information asymmetry, or goal alignment. The thesis offers contributions to knowledge and practice. Its contributions to knowledge include: the generation of new theory about value adding and investment performance in venture capital deals and some new theoretical concepts, the application of a methodological approach that is new to the area of interest, and a new insight into the Australian venture capital sector. It outlines the implications of the study findings for venture capitalists, entrepreneurs and policy makers, providing some fresh ideas for their consideration. It particularly highlights the need for cultural change in value adding relationships and the influence of heritage on the likelihood of the venture capitalist being successful.
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