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The aim of this thesis is to characterize the visitor od National park Šumava, deals with the motive to visit and way to use this territory. It also deals with the fundamental perception of landscape National Park and evaluates shift in the perception of the landscape structures in relation to the literature of the 19th century. Finally, it deals with the environmental attitudes of visitors. For complex underpinning of these issues are first explained the basic concepts, their distribution and the most important milestones in the relationship of man to nature. Working with the assistance of historical development shows important changes in environmental thinking and attitudes through a documented thesis confirms or refutes the contrary.

Le musée du XXIe siècle est caractérisé comme un espace « inclusif et collaboratif » qui intègre la voix des publics à la construction de son discours. Il repose sur une acception qualitative du projet de démocratisation culturelle comme « démocratisation d’un rapport social ». Nous nous intéressons aux mesures d’incitation à la visite adressées aux jeunes adultes : la gratuité pour les moins de 26 ans dans les musées nationaux et un ensemble d’événements dédiés aux jeunes adultes qui ensemble leur proposent de découvrir le musée autrement et participent de cette acception qualitative de la démocratisation culturelle. En quoi ces politiques des publics au musée sont-elles le vecteur d’un renouvellement des publics de ces lieux ? La structuration sociale des publics constitue la première clef d’analyse des effets de démocratisation. Pour l’étudier, on prend appui tout à la fois sur le dispositif d’enquête conçu par le ministère de la Culture afin d’évaluer la performance des établissements patrimoniaux nationaux (éditions 2012 et 2015 menées auprès de l’ensemble des visiteurs et éditions de 2009 et 2014 auprès des bénéficiaires de la gratuité) et sur deux enquêtes (statistique et qualitative) auprès des publics jeunes adultes d’événements conçus à leur intention. Une seconde clef intègre la compréhension des trajectoires culturelles et la diversité des facteurs qui les orientent ainsi qu’une lecture des univers culturels comme univers de goût (enquête de type biographique). En mettant en exergue le rôle des politiques des publics, cette recherche propose un modèle dynamique de compréhension des pratiques culturelles pour analyser la formation des publics des musées. Dans cette optique nous nous plaçons à l’échelle de la « culture vécue » et deux éléments principaux retiennent notre attention. L’un envisage le musée comme une plateforme de ressources, c’est-à-dire comme l’un des supports potentiels de l’expression des goûts, et suppose que les politiques des publics soutiennent et alimentent les univers culturels des individus. L’autre tient compte des processus par lesquels des individus deviennent visiteurs et de la capacité des politiques des publics à consolider ces dynamiques culturelles à l’instar des mesures d’incitation à la visite qui permettent à des publics de se constituer en ambassadeurs du musée. L’enjeu de cette recherche est donc bien celui d’une réévaluation des politiques publiques de démocratisation culturelle. / The museum of the 21st century is characterized as an "inclusive and collaborative" space that integrates the voice of the public into the construction of its speech. It is based on a qualitative meaning of the project of cultural democratization as "democratization of a social relationship". We are interested in incentives to encourage young adult audience visits: free entry for under-26s in national museums and a set of events dedicated to young adults. Together these measures offer to discover the museum differently and participate in this qualitative meaning of cultural democratization. How do these public museum policies support the audiences’ renewal for these places? The social structuring of the public is the first key to analysing the effects of democratization. To study it, we support both the national surveys designed by the Ministry of Culture to measure the performance of national heritage institutions (2012 and 2015 editions surveyed all visitors and editions 2009 and 2014 surveyed those who benefit from free entry) and two surveys (quantitative and qualitative) which evaluated events for young adults. A second key integrates the understanding of cultural trajectories and the diversity of the factors that shape them, as well as a reading of individual range of cultural practices as a world of taste (biographical interview survey). By highlighting the role of public policies, this research proposes a dynamic model of understanding cultural practices to analyse the construction of museum audiences. In this perspective we place ourselves at the scale of the "lived culture" and two main elements hold our attention. One sees the museum as a platform of resources, that is to say, as one of the potential supports for the expression of tastes, and assumes that public policies support and nourish the cultural world of individuals. The other takes into account the processes by which individuals become visitors and the ability of public policies to consolidate these cultural dynamics, such as incentives to turn visitors into museum ambassadors. Therefore, this research aims to reassess the public policies of cultural democratization

Submitted by Anderson Silva (avargas@icict.fiocruz.br) on 2012-05-04T16:21:22Z No. of bitstreams: 1 ana_maria_m_palma_ioc_ebs_0001_2009.pdf: 1385760 bytes, checksum: 8b2db5fa7eb12a68fee34d621db286b0 (MD5) / Made available in DSpace on 2012-05-04T16:21:22Z (GMT). No. of bitstreams: 1 ana_maria_m_palma_ioc_ebs_0001_2009.pdf: 1385760 bytes, checksum: 8b2db5fa7eb12a68fee34d621db286b0 (MD5) Previous issue date: 2009 / Fundação Oswaldo Cruz. Casa de Oswaldo Cruz. Museu da Vida. Rio de Janeiro, RJ, Brasil / Face à participação da ciência em nosso cotidiano, a divulgação científica desempenha um papel crucial na conquista da cidadania e constitui-se em um importante instrumento no processo de aprendizagem por livre escolha. Com o intuito de reforçar sua atuação nesse campo, museus e centros de ciência, meios tradicionais de divulgação da ciência, voltam-se cada vez mais para as novas tecnologias de informação e comunicação e preocupam-se em avaliar o impacto de sua presença virtual. Com o objetivo de traçar um perfil preliminar do público do museu virtual Invivo, do Museu da Vida, desenvolveu-se uma pesquisa exploratória, utilizando três métodos de investigação: análise de log do servidor, page-tagging e um questionário on-line. Um levantamento histórico da visitação registrou que, entre 2005 e 2008, houve um aumento de 340% no número de visitas únicas e de 295% no número de páginas acessadas. Estes dados demonstram o crescimento expressivo do site, quando comparados com as estatísticas oficiais que mostram, entre 2005 e 2007, aumento de 28% de brasileiros que já tinha acessado a Internet pelo menos uma vez e de 41% daqueles quem utilizavam esse meio habitualmente. A análise indicou também um crescimento expressivo da visitação no início do período escolar e queda durante as férias, bem como dias úteis movimentados e fins de semana mais calmos. Curvas semelhantes foram detectadas em outros estudos sobre museus. O pico da visitação se dá no horário da tarde, o que sugere uma concentração de estudantes do segundo segmento do ensino fundamental e do ensino médio (a partir de 11/12 anos). A importância do público escolar na visitação ao Invivo é comprovada ainda pelo alto índice de acesso às matérias mais vinculadas ao currículo. Respondido espontaneamente por 209 visitantes, o questionário online permitiu obter dados demográficos, sobre motivações e uma avaliação do site. O visitante virtual é principalmente do sexo feminino (77.9%), majoritariamente adulto e com formação universitária. A preferência como atividade cultural pela leitura de livros (79.90%), seguida pela Internet (77.03%), são dados que apontam para um grupo culturalmente privilegiado e com hábitos diferentes do perfil brasileiro. O site foi aprovado por 91% dos usuários. A linguagem e o conteúdo educacional foram pontos que receberam avaliação positiva. Os participantes solicitaram mais material de apoio ao professor, experiências, jogos e artigos sobre prevenção à saúde, ciência e tecnologia de ponta, meio ambiente, fenômenos da natureza e controvérsias e riscos da ciência. Os usuários sugeriram, também, maior interatividade, com o incentivo ao diálogo e à promoção de debates, e mais recursos, como imagens e fotos exuberantes, infográficos e vídeos. / Given the involvement of science in our daily life, science communication plays a crucial role in the conquest of citizenship, being also an important tool in the process of free-choice learning. Museums and science centers have been a traditional media for public understanding of science. In order to strengthen its activities in this area, these institutions are increasingly turning to the new Information and Communication Technologies. They have been also evaluating the impact of their virtual presence To draw a profile of the public of the Invivo - Museum of the Life’s virtual museum - an exploratory research was developed, using three methods of investigation: log analysis, page-tagging and on-line survey. A historical survey of the visitation recorded an increase of 340% in the number of unique visitors and 295% in the number of page views, between 2005 and 2008. These data demonstrate the expressive growth of the site, when compared with the official statistics, which shows that, between 2005 and 2007, there were an increase of 28% of Brazilians who had accessed the Internet at least once and 41% of those who were frequent Internet users. The analysis demonstrates that visitation grows at the beginning of classes and falls during the school holidays. It also shows busy working days and quiet weekends. Both patterns were found in other studies on museums. Peak visitation occurs in the afternoon hours, which suggests a concentration of students from junior high (from 11/12 years)and high schools. The importance of students and people involved in educational process in the visitation of Invivo is also proven by the high rate of page views of content more related to national curriculum standards. Answered spontaneously by 209 visitors, the online survey collected data on demographics, motivations. It also provided an evaluation of the site. The virtual visitors are mainly women (77.9%), mostly adult and college educated. Their favorite cultural activities were reading (79,9%) and Internet navigation (77%). This points to a culturally privileged group with different habits and profile of the Brazilian population. The site was approved by 91% of the respondents. The language and educational content were items that received positive evaluation. Participants are interested in more educational material, experiences, games, health prevention, cutting-edge S&T, environment, natural phenomena and controversies and risks of science. Users suggested, also, greater interactivity, with the encouragement of dialogue and the promotion of debate, and more resources, such as bigger images, graphics and video.

In this thesis, we develop a decision support system for the amusement park Skara Sommarland. The aim is to predict how many visitors will come to the park in order to help the management allocate the correct amount of personnel on any given day. In order to achieve this, the widely used CRoss-Industry Standard for Data Mining framework was applied to finally build a multiple linear regression (MLR) function and an artificial neural network (ANN) model. The data used to develop the models were Skara Sommarland’s historical business data and historical weather data for the surrounding area. Additionally, a fully functional web application was built which allowed the management at Skara Sommarland to use the predictions in their daily operations. The ANN outperformed the MLR and managed to achieve about 80% accuracy in predicting the number of visitors, reaching the initial data mining goal set by the project group. The conclusion formed by this thesis is that an ANN can be used to predict the number of visitors to an amusement park similar to Skara Sommarland. The final IT artifact produced can realistically help improve an amusement park’s operations by avoiding over- and under-staffing.

Submitted by Gabriela Lopes (gmachadolopesufpel@gmail.com) on 2016-10-03T17:15:46Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação - Marina de Magalhães da Fonseca.pdf: 2736383 bytes, checksum: b1ef8a122c1dc6e2d92f2bb25c8badb3 (MD5) / Approved for entry into archive by Aline Batista (alinehb.ufpel@gmail.com) on 2016-10-06T20:42:53Z (GMT) No. of bitstreams: 2 Dissertação - Marina de Magalhães da Fonseca.pdf: 2736383 bytes, checksum: b1ef8a122c1dc6e2d92f2bb25c8badb3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2016-10-06T20:42:53Z (GMT). No. of bitstreams: 2 Dissertação - Marina de Magalhães da Fonseca.pdf: 2736383 bytes, checksum: b1ef8a122c1dc6e2d92f2bb25c8badb3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2014-02-13 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Os estudos de biologia reprodutiva são fundamentais para a conservação e manejo das espécies de plantas, uma vez que o período reprodutivo é uma fase de grande importância para a dinâmica das populações e sobrevivência das espécies . Esta dissertação teve como objetivo contribuir para o conhecimento da morfologia floral, biologia floral e reprodutiva de Butia odorata (Barb. Rodr.) Noblick, além de identificar os agentes polinizadores e suas relações com as flores. O trabalho foi realizado em dois países, no Uruguai (em La Paloma, Departamento de Rocha) e no Brasil (em Porto Alegre, Rio Grande do Sul). Foram identificadas as fases de floração, antese masculina e feminina. Foi estimado o número de flores masculinas e femininas por ráquila na inflorescência, e a relação existente entre flores masculinas e femininas. Foi verificada a coloração das ráquilas e das flores. As flores foram caracterizadas quanto à sua morfologia e morfometria. Foram identificadas as ordens de insetos que visitaram as inflorescências, a relação dos insetos com as flores, os recursos florais coleta dos e o período de visitação durante as fases de floração. As flores de Butia odorata são unissexuais, hipóginas, actinomorfas, diclamídeas e sésseis. As flores masculinas e femininas ocorrem na mesma inflorescência e possuem formatos distintos, sendo as primeiras muito mais numerosas do que as segundas. As flores masculinas estão dispostas por toda a ráquila, com maior concentração do meio para o ápice, as flores femininas são encontradas do meio para a base da ráquila, formando tríades com duas masculinas. Existe variabilidade genética para cor e tamanho de ráquilas e para cor das flores em inflorescências de B. odorata. A espécie apresenta mecanismos de protandria. Uma grande diversidade de espécies de insetos das ordens Hymenoptera, Coleoptera e Diptera visitam as inflorescências. Durante a antese masculina, as ordens Hymenoptera e Coleoptera são mais frequentes, enquanto que durante a antese feminina a ordem Hymenoptera se destaca. Os insetos são atraídos pelos recursos como pólen e néctar disponibilizados pelas flores. A compreensão sobre a biologia reprodutiva, apresentado nos dois capítulos da dissertação, serve de alicerce para a preservação do butiá, pois este conhecimento é de grande importância para traçar estratégias de conservação e uso de recursos genéticos e programas de melhoramento. / Studies of reproductive biology are essential for the conservation and management of plant species, once the reproductive period is a time of great importance for the population dynamics and species survival. This dissertation had as objective to contribute to uderstanding floral morphology, floral and reproductive biology of Butia odorata (Barb. Rodr.) Noblick. Also, to identify the pollinators and their relationship with the flowers. The study was conducted in two Countries, Uruguay (La Paloma, Rocha Department) and Brazil (Porto Alegre, Rio Grande do Sul State). Stages of flowering, and male and female anthesis were identified. The number of male and female flowers per rachille in the inflorescence, and the ratio between male and female flowers were estimated. The coloring of rachilles and flowers was verified. The morphology and morphometry of flowers were characterized. Orders of insects that visited the inflorescences, the relationship of insects with flowers, the collected floral resources and the period of visitation during the stages of flowering were identified. Flowers of Butia odorata are unisexual, hypogynous, actinomorphic, dichlamydeous and sessile. The male and female flowers occur on the same inflorescence and have different formats, being the male more numerous than the female. The male flowers are arranged throughout the rachille, with higher concentration from the middle to the apex. The female flowers are found from the middle to the base of rachille, forming triads with two male flowers. There is genetic variability for color and size of rachilles and for color of flowers on inflorescences of B. odorata. The species has mechanisms of protandry. A great diversity of insects' species, belonging to the Hymenoptera, Coleoptera and Diptera orders visit the inflorescences. During male anthesis, the Hymenoptera and Coleoptera orders are more frequent, whereas during female anthesis the Hymenoptera order stands. The insects are attracted by the resources such as pollen and nectar provided by the flowers. The understanding of the reproductive biology, presented in two chapters of this dissertation, serves as the foundation for the preservation of butiá, because this knowledge is of great importance to devise strategies for the conservation and use of genetic resources and breeding programs.

The tool allows distribution of credit for the conversion to various marketing activities. So-called attribution modelling is concerned. The distribution of conversion is described by the models, except those most famous (first interaction model, last interaction model, linear model), that allow to create any distribution of conversion to several marketing activities. The use of this tool may be useful in the surveys of the effectiveness of marketing activities.

Film is cultural piece which has quickly become as phenomena of Twentieth Century. Film festivals are celebration of all spectrum of works and theirs authors. Festivals contributes to development of film industry and cinematography. Endeavor to improve organization's effectiveness of this social event can be done by establishing an information system which can help to reach higher attendance and satisfaction of visitors.

Viele Kirchenbauten erweisen sich als beliebte touristische Stätten. Dazu gehören Wallfahrtskirchen ebenso wie Kirchen, die als kulturtouristische Attraktionen bestechen und/oder an gut frequentierten touristischen Wegen liegen. Wissenschaftliche Untersuchungen zum kirchentouristischen Angebot fokussieren auf bestimmte touristische bzw. tourismusrelevante Angebotsleistungen (z.B. Kirchenführungen), lassen jedoch umfassende angebotstheoretische Ansätze vermissen. Auf der touristischen Nachfrageseite liegt eine Vielzahl von Publikationen zu Besuchsmotiven und Erlebnissen von Kirchentouristen vor. Hingegen ist nur wenig über Werteinstellungen touristischer Kirchenbesucher gegenüber den von ihnen besuchten Stätten bekannt. Die vorliegende Dissertation kategorisiert aus tourismusökonomischer Perspektive heraus die typischen Leistungsbestandteile einer Kirche in ihrer Funktion als touristische Attraktion, identifiziert die von touristischen Kirchenbesuchern zugeschriebenen Werteattribute und entwickelt ein Modell von Kirchenbauten als touristischen Leistungs- und Wertebündeln (bzw. wertebasierten Tourismusprodukten). Auch beleuchtet die Arbeit individuelle Zahlungsbereitschaften im Kirchentourismus, die sowohl als monetäre Bewertungsinstrumente für Werteattribute von Kirchenbauten fungieren als auch die Akzeptanz besucherbezogener Finanzierungsinstrumente (z.B. Eintrittsgelder, Besucherspenden) zum (Unt)Erhalt von Kirchenbauten widerspiegeln. Im Rahmen einer empirischen Fallstudie zu drei ausgewählten Kirchenbauten in Sachsen erfolgt eine Analyse monetärer wie nicht-monetärer Wertekategorien hinsichtlich ihrer Ausprägungen bei touristischen Besuchern. Im Zuge einer Clusterzentrenanalyse ergeben sich mehrere Besuchertypen mit charakteristischen Wertemustern. Die Fallstudie zeigt auf, dass für die überwiegende Anzahl der Kirchentouristen nicht nur unmittelbare nutzungsbezogene Nutzenwerte von Kirchenbauten von Belang sind, sondern auch Werteattribute, die über die punktuelle touristische Nutzung hinausgehen und auf den Erhalt der betreffenden Kirchenbauten abzielen („Erhaltungswerte“). Die vorliegende Arbeit plädiert für den Einbezug von Nutzungs- als auch Erhaltungswerten in die touristische Angebots- und Kommunikationspolitik. Damit liefert sie einen Ansatz für ein wertebasiertes Attraktionsmanagement von Kirchenbauten und anderen (religiös-)kulturellen Tourismusattraktionen.