The diploma thesis focuses on e-commerce in small businesses in connection with marketing and social networks. The first chapter focuses on the marketing processes and the possibility of use of the Internet in small businesses. In the second chapter I deal with the rules of creation of the corporate website, I describe several Internet tools to promote the website (Google Analytics) and deal with search engine optimization (SEO). The third chapter is devoted to social media and a number of case studies describing the use of the social network Facebook in marketing. The final chapter four is the result of the previous chapters, all the theoretical findings are applied to the two real companies AS. ROVI, s.r.o. and METRO FLORENC, s.r.o. In conclusion I am summarizing the facts mentioned above and set out recommendations for both companies and small businesses in general. This thesis was designed as a guide for small businesses -- for them to be thaught how to effectively use modern Internet tools to improve their own promotion and hence profit.

The master´s thesis deals with making appropriate communication mix for the selected Deal of the Day Websites using marketing methods. The theoretical part deals with the important definitions on the basis of which developed analytical part, which includes the evaluation of the current situation of the selected company, which serves as the basis for the selection of specific instruments of communication mix.

This thesis combines histories of the implementation of ABC Online (the website of the Australian Broadcasting Corporation, Australia's largest national Public Service Broadcaster) with the political philosophies of Foucault, and of Deleuze and Guattari. Following the Deleuzian argument that institutions of enclosure are in crisis because they exist in between diagrams of the disciplinary and control societies, the thesis tests each of the Foucauldian diagrams of discipline, governmentality and control against the ABC as Public Service Broadcaster. It explores issues such as which ABC strategies belong to which diagram, and the ways in which changes in communications technologies altered governing rationales of these diagrams at the ABC. The thesis uses the implementation of ABC Online to explore the idea of the ABC in the late 1990s as operating in between social diagrams. One way of examining this 'in between-ness' is to use the Public Service Broadcasting idea as an instance of arboreal thinking and the internet idea as rhizomic. The thesis employs that model to argue that Public Service Broadcasting as it is practised is not merely an arboreal assemblage, and that actual implementations of the internet are more than merely rhizomic assemblages. The thesis details some of the earliest relations between broadcasting and the internet at the ABC, and describes the relations between rhizomic and arboreal images of the ABC at particular sites and in various discourses. This examination concludes that both ways of imagining the ABC - the arboreal and the rhizomic - have been essential to the success of ABC Online. While the position of the ABC in between social diagrams caused a sense of crisis, ABC Online was in fact successful largely because of its position in between social diagrams. Not only was ABC Online remarkably successful in its first five years, but it was successful in ways which could not be accommodated in such documents as the ABC Charter. The public silences of ABC Online both allowed it to thrive, and conversely supported arboreal stratified ways of defending the ABC. Defences of the ABC that used arboreal thinking as a rhetorical strategy continued to dominate public discussion of the ABC, despite the successes of contrary examples in practice. One such example was the successful implementation of Radio Australia Online at a time when the Mansfield Review sought to limit the scope of the ABC to domestic free-to-air broadcasting. When some ABC Online practices were publicised in relation to the proposed Telstra deal, the resultant controversy concentrated on the non-commercial/commercial boundary at the ABC. The controversy also highlighted fears that the Online environment may alter the ethical relations between the ABC and its publics. In particular, the ethical goals of independence and integrity were perceived as being under threat in the World Wide Web environment. These goals were further problematised within the organisation by the demands of interactive subsites. These subsites demonstrated an altered ethical relation between the ABC and its user in the online environment of the control society.

<p>Abstract:</p><p>Title: The popular blog – on updating and its effects on vistor statistics</p><p>Number of pages: 35</p><p>Author: Wilhelm von Sydow</p><p>Tutor: Else Nygren</p><p>Course: Media and Communication Studies C</p><p>Period: Autumn 2006</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/Aim: To examine to which, if any, extent the update frequency of blogs affects their visitor statistics.</p><p>Material/Method: Quantitative method, Swedish blogs, visitor statistics and updating frequency.</p><p>Main results: No results could prove the causal effects of the relation between visitor statistics and updating frequency. A noticeable connection between the two variables could, however, be identified.</p><p>Keywords: Blog, update frequency, visitor statistics, quantitative, Habermas, public sphere, Else Nygren, intranet, Matt Haig, business websites</p>

Undersökningens avsikt är att granska video-centric webbplatsers användning bland Karlstads universitets studenter, varför och hur studenter använder webbplatserna. Undersökningen är baserad på Uses and Gratifications modellen.

Abstract: Title: The popular blog – on updating and its effects on vistor statistics Number of pages: 35 Author: Wilhelm von Sydow Tutor: Else Nygren Course: Media and Communication Studies C Period: Autumn 2006 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: To examine to which, if any, extent the update frequency of blogs affects their visitor statistics. Material/Method: Quantitative method, Swedish blogs, visitor statistics and updating frequency. Main results: No results could prove the causal effects of the relation between visitor statistics and updating frequency. A noticeable connection between the two variables could, however, be identified. Keywords: Blog, update frequency, visitor statistics, quantitative, Habermas, public sphere, Else Nygren, intranet, Matt Haig, business websites

近年來，動漫(動畫、漫畫與線上遊戲)越來越受歡迎。全球資訊網也陸續出現收集大量包括故事情節、動漫角色、作者等動漫相關資訊的動漫網站。多數動漫網站都提供使用者文字檢索的功能，以搜尋動漫網站文字內容。但是動站網站若能提供根據文字與圖形風格來搜尋圖文內容，對於動漫使用者而言，將更為方便。圖文風格可能是漫畫人物的繪畫風格、動畫故事的敘事風格等等。 為了方便使用者以圖文風格進行搜尋相關資訊，本論文根據動漫關連探勘技術，研究並開發一個動漫網站的搜尋引擎：動漫魔鏡，以提供使用者根據圖文關連來搜尋動漫網站中風格相似的動漫資訊。本論文的搜索方法關聯了圖像特徵和文字特徵。首先，針對圖像特徵，由於動漫角色是動漫的靈魂，因此經過動漫臉部偵測後，我們以電腦視覺中的局部二值樣式(Local Binary Pattern, LBP)與灰階值分佈來抽取並表示動漫角色的臉部特徵。針對文字特徵，我們利用一般全文檢索技術來擷取文字特徵。接著，運用階層式分群技術將文字特徵與圖像特徵值轉換為文字與圖像關鍵詞。最後，以語意主題模型中的隱含狄利克雷分布(Latent Dirichlet Allocation, LDA)分析圖文關鍵詞的潛在語意，並據此計算動漫網頁之間的相似性。實驗結果顯示本論文所研發的風格搜尋，其效果優於其他三種基本作法。 / Animations, comics, and games (ACG) have become more and more popular in recent years. There exist many ACG web sites which contain lots of textual and visual information on stories, characters and authors of animations, comics and games. Most ACG web sites provide users text retrieval capability to search for textual contents. However, there is a need for users to search for textual and visual contents by styles. Examples of styles are drawing styles of comic characters, narrative styles of animation stories and so on. In order to help users to search for textual and visual contents by similar styles, this thesis investigates and develops a search engine, Comirror, for ACG web sites based on latent correlation between textual and visual contents. First, while facial styles of characters play important roles in ACG, after comic face detection, Local Binary Pattern (LBP) along with gray-value histogram is utilized to extract and represent the visual features. For the textual contents, traditional full-text indexing technique is employed to extract textual features. Then, hierarchical clustering is performed to quantize and transform the textual and visual features into textual and visual words. Finally, Latent Dirichlet Allocation (LDA) is utilized to discover the latent semantic correlation between visual and textual words. Experiments show that the developed approach performs better than the other baseline approaches.

Frågeställning: Vilken påverkan har e-CRM, som ett stöd till relationsmarknadsföringen, på de långvariga kundrelationerna för SMF inom B2B i tjänstesektorn? Syfte: Syftet med rapporten är att beskriva och analysera vilken påverkan e-CRM har på långvariga kundrelationer. Rapporten kommer fokusera på små och medelstora företag (SMF) inom tjänstesektorn med B2B-relationer och genomförs som en fallstudie av Effect Reklambyrå AB. Företagets befintliga relationsmarknadsföring studeras tillsammans med e-CRM och långvariga kundrelationer för att se hur e-CRM påverkar dessa relationer. Rapporten syftar slutligen till att ge praktiska implikationer till Effect Reklambyrå AB som de kan använda sig av i framtiden vid skapandet av långvariga kundrelationer. Metod: Rapporten har haft en induktiv ansats med ett beskrivande syfte. Undersökningen har utförts med kvalitativa metoder. Datainsamlingen utfördes genom personliga intervjuer och intervjuer via telefon till det empiriska resultatet. För att analysera empirisk data har en kvalitativ dataanalys utförts. Resultat: Resultatet visar på att e-CRM har en positiv påverkan på de långvariga relationerna då de kan stärka de komponenter som ligger till grund för dessa. Det personliga mötet har fortfarande en väsentlig del i relationerna och därför fungerar de digitala kanalerna bra som komplement till dessa. Teoretiskt och praktiskt bidrag: Teoretiskt har denna rapport bidragit till att fylla det gap vilket identifierats i teorin. Praktiskt har rapporten bidragit till rekommendationer för B2B-företag i tjänstesektorn. / Research question: What impact does e-CRM have, as a support to the relationship marketing, on long-term customer relationship for B2B in the service sector? Purpose: The purpose of this report is to describe and analyse what impact electronic customer relationship management (e-CRM) have on long-term customer relationships. The report will focus on small and medium enterprises (SMEs) within the service sector with business-to-business (B2B) relations and is made as a case study of Effect Advertising Agency AB. The agency’s relationship marketing is studied together with e-CRM and long-term customer relationships in order to understand what impact e-CRM have on these relationships. The final purpose is to give practical implications to the company that they can use to build long-term customer relationships in the future. Method: To meet the purpose of the paper a qualitative study was undertaken with an inductive approach. Data for the report have been collected through interviews. The empirical data has been analysed through a qualitative data-analysis. Results: The results show that e-CRM has a positive impact on the long-term relationships. This is because they can strengthen the components that form the basis for these relationships. The personal meeting is still an essential element in relationships and the digital channels work as a complement to these. Theoretical and practical contributions: Theoretically, this report helped to fill the gap that was identified in the theory. Practically, the report has contributed to recommendations for B2B companies in the services sector.

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Αντικείμενο της διπλωματικής εργασίας είναι η ανάπτυξη μιας δικτυακής πύλης της Θεατρικής Ερασιτεχνικής Ομάδας του Πανεπιστημίου Πατρών. Επόμενος στόχος είναι η σχεδίαση και η υλοποίηση ενός πρωτοτύπου περιβάλλοντος που περιλαμβάνει εργαλεία για την αποθήκευση, διαχείριση και επεξεργασία των δεδομένων από προηγούμενες θεατρικές παραστάσεις. Συγκεκριμένα, το περιβάλλον αυτό θα πρέπει να παρέχει τις παρακάτω λειτουργίες: • ιστορικό παραστάσεων • διαχείριση πληροφορίας • αναζήτηση Για το σκοπό αυτό χρησιμοποιήθηκε το εργαλείο ανάπτυξης εφαρμογών διαδικτύου (PHP), βάση δεδομένων (MySQL) και το εργαλείο διαχείρισης περιεχομένου (Content Management) Mod-X Revolution. / --