Corporate Social Responsibility (CSR) är företagens ansvar för den sociala-, miljömässigaochekonomiska påverkan de har på samhället. Begreppet inkluderar även företagens förmågaatt självmant engagera sig mer än vad lagen kräver. Under de senaste åren har det uppdagats ettflertal skandaler som har lett till att det numera har blivit allt viktigare för företag att engagerasig inom CSR och kommunicera ut denna information till sina intressenter. Tidigare forskningvisar dock på att det finns begränsat med forskning kring företagens kommunikation av derasCSR-engagemang. Dessutom implementerades en ny lag i årsredovisningslagen i slutet av2016, vilket kommer att tvinga fler företag att hållbarhetsrapportera. Ungefär 1 600 företagberörs av lagändringen då Sverige har valt att inkludera fler företag än vad EU-direktiven kräver.Således har det blivit relevant att fortsätta diskussionen och studera konsumenters förtroendeför den information som företag kommunicerar ut. Syftet med denna studie är därmed attbidra till en fördjupad diskussion angående förtroendet till företags CSR-kommunikation. Studiensforskningsfråga har formulerats på följande sätt: Vad anser konsumenter vara förtroendeingivandeCSR-kommunikation gällande klädföretag?Studien är av kvalitativ karaktär med en abduktiv forskningsansats. Insamlingen av det empiriskamaterialet har skett genom en diskursanalys på fyra företags hemsidor; H&M, KappAhl,Haglöfs och Fjällräven, samt sju semi-strukturerade intervjuer. Vad gäller studiens analys hartidigare forskning samt två teorier tillämpats på det empiriska materialet; The pyramid of corporatesocial responsibility och Legitimitetsteorin.Det framkommer i studien att fokus vid kommunikation av företagens CSR-engagemang primärtbör ligga vid etiskt ansvar för att legitimitet ska erhållas. Studien visar på att klädföretagensfokus på denna ansvarskategori stämmer överens med respondenternas värderingar. Inometiskt ansvar bör företagen främst uppmärksamma de mänskliga rättigheterna i form av de anställdasförhållanden och en intolerans av barnarbete. Utöver detta är det relevant för företag attkommunicera ut ett engagemang inom företagens juridiska- och filantropiska ansvar för att ettförtroende ska genereras. Det är även av vikt att kommunicera ut information som är transparentoch som belyser både för- och nackdelar gällande verksamheten. Slutligen bör företag undvikaatt kommunicera ut information som kan uppfattas vara en förskönad bild av verkligheten samtinformation som kan tolkas ha ett marknadsföringssyfte. / Corporate Social Responsibility (CSR) is a concept that involves the companies’ responsibilityfor the social-, the environmental- and the economic impact they have on the community. Italso includes the companies’ aspiration to do more than the law require them to do. During thelast years, several scandals have been revealed which have resulted in the importance of engagingwithin CSR for the companies. Furthermore, to communicate this information to the companies’stakeholders. However, previous research shows that there is limited research regardingthe companies’ communication of their CSR engagement. In addition, a new law was implementedby the end of 2016, which will force more companies to establish a sustainability report.Approximately 1 600 more companies will be affected by the change of law since Sweden havechosen to include more companies than the EU directives require. Consequently, it has becomemore relevant to continue the discussion and to study the trust of the consumers regarding theinformation that companies communicate. The purpose of this thesis is to contribute to the discussionabout what is considered as trustworthy information regarding the companies’ CSRcommunication. The research question of the thesis is: What do consumers consider to be trustworthyCRS-communications regarding apparel companies?The thesis is of a qualitative nature with an abductive research approach. The collection ofempirical data has been gathered through a discourse analysis on four companies’ websites;H&M, KappAhl, Haglöfs and Fjällräven and seven semi-structured interviews. When it comesto the analysis of the thesis, previous research and two theories have been applied to the empiricaldata: The Pyramid of Corporate Social Responsibility and Legitimacy Theory.In the thesis it appears that the companies primarily focus regarding the CSR engagement,should be to communicate the ethical responsibility to obtain legitimacy. The thesis shows thatapparel companies’ focus on ethical responsibility equals the respondents’ values. Within theethical responsibility the companies primarily should pay attention to the human rights such asthe conditions of the employees and an intolerance concerning child labor. In addition to theethical responsibility it is relevant for the companies to communicate an engagement regardingthe legal- and philanthropic responsibilities to obtain trust. It is also important to communicateinformation that is transparent and highlight both the pros and cons of the business. Finally,companies should avoid communicating information that may be perceived as a false image ofthe reality, as well as information that can be interpreted as having a marketing purpose.

The diploma thesis analyzes posts that are produced by three online Czech news websites - Aktuálně.cz, iDnes.cz and Novinky.cz. The lingustic analysis is based on the five linguistic levels - orthography, syntax, lexicology, morphology and stylistics. The news writing style and its characteristics are described in the theoretical part. It is accompanied by the description of the electronic communication phenomena. The key theoretical knowledge about changes in the Czech language used on the Internet is summarized. Chapter focused on Facebook development and its specific features is also included. The results of the analysis show two main tendencies in Czech language used on Facebook by online news websites. Firstly, language originality was used to capture user attention in Facebook feed. Secondly, the economy of language, shortness and conciseness in Facebook posts were identified. Results reveal the high number of spelling errors, high frequency of elliptical and condensed sentences without redundant phrases. The sentences were often replaced by nominal equivalents or fragments without predicates. Neologisms and colloquial Czech are considerably present in the text. All posts contain a significant graphical section.

L’expressivité de l’intime dans le Web prend trois formes : normée, cachée/montrée et échappée. Chacune a une fonction spécifique, celle de répondre aux injonctions des dispositifs de pouvoir, celle de gérer les liens affectifs et celle qui nous est toujours inconnue. La contextualisation de nos modes d’existence tant dans les rapports au public et au privé que dans la vie professionnelle, fait émerger le passage d’une société réflexive à une société expressive où le sensuel se distingue clairement du sexuel et l’intime de l’intimité. Ces clivages façonnent l’expressivité de l’intime. Il devient un concept interstitiel. Il lie en son sein intériorité la plus profonde et sa forme théâtralisée afin de permettre que s’établisse le lien à l’autre dans des jeux de caché-montré et d’échappé. L’intime à lire sur Facebook ou sur les sites de rencontres fonctionne comme une norme d’échange dans des jeux de dons et de contre-dons : « Si je suis capable de jouer à l’intime et si toi, aussi, tu en es capable, nous pouvons être plus proches. » L’échange de banalités ou le partage des mythes de l’amour sont au service de ce jeu. L’usage du fake, de l’humour et du supposé secret sont des stratégies qui indiquent qu’une maîtrise des enjeux de l’intime est à l’œuvre. Par ailleurs, le corps virtualisé devient un corps spectral, ancillaire de la production de subjectivité répondant à la quête sans fin d’un Corps sans Organes. La diffusion d’une photo de corps sur le Web fait la preuve de son existence et de son unité. Si bien qu’il ne disparaît pas dans le Web car c’est la chair qui s’absente. Cette perte serait l’origine de l’expressivité de l’intime dans sur les réseaux pour la compenser. Chair de mots contre chair de corps. Ce processus communicationnel devient relationnel et poursuit le flux de la production de subjectivité. Souvent limitée dans ses capacités d’énonciation par le danger de la normalisation de l’intime, cette production paraît inopérante car les agencements de désirs semblent, dans ces sites, préfabriqués. Ce moule diffusé, n’empêche aucunement la subjectivité de produire de nouveaux agencements qui seront à leur tour repris par les dispositifs. La subjectivité de plus en plus oppressée jusque dans l’intime trouve de nouvelles voix à sa resingularisation. Il existe alors des liens entre progrès des sociétés démocratiques et développement de défenses perverses utilisant l’intime comme monnaie d’échange et moins comme un gage d’intériorité. / The expressivity of the intimate on the Web takes three forms: normalized, hidden/shown and escaped. Each has a specific function, to answer to injunctions of power devices, to manage emotional bonds and a function that is still unknown. Contextualizing our ways of existence whether in our relations with the public and private spheres or in our professional life, reveals that we have moved from a reflexive society to an expressive society where the sensual is distinguished from the sexual and the intimate from intimacy. Theses divides shape the expressivity of the intimate. It becomes a gap concept. It brings together within itself the deepest interiority and its dramatized form in order to allow the establishment of relationships with others through hidden/shown and escaped games. Intimate statements on Facebook or dating sites operate like an exchange norm in games of gifts and counter-gifts. "If I am able to play the intimate game and you are too, we can become closer." The exchange of trivialities or the sharing of love-related myths serve this game. Uses of fakes, humor and supposed secrets are strategies that indicate that a knowledge of intimate issues is at work in the building of links. Furthermore, the virtualized body becomes spectral, an ancillary body at the service of the production of subjectivity which responds to the endless quest of a body-without-organs. The diffusion of a picture of a body online proves its existence and unity. So, it doesn’t disappear in the Web because, as flesh itself is absent from it. This loss could be the origin of the expressiveness of intimacy on the Web as a compensation. The Flesh of words against bodily flesh. This communicational process becomes relational and continues the flow of subjectivity production. Usually limited in its capacities of enunciation by the danger of normalizing the intimate, the production of subjectivity seems ineffective because desire arrangement appear as prefabricated on these Websites. The diffusion of this prototype doesn’t prevent subjectivity from producing new arrangements that will in turn be re-used by devices in the future. Subjectivity is increasingly oppressed even in the intimate but finds new voices for its resingularisation. There then exist relationships between the progress of democratic societies and perverse defenses using the intimate more as a bargaining chip than as a token of interiority.

The main objective of the diploma thesis is to evaluate the Internet activities of mountain resorts in the Giant Mountains and then submit recommendations aimed at improving the marketing on-line communication within these resorts, which can increase the awareness and interest of the public to visit the mountain resorts in the Giant Mountains. Due to the on-line questionnaire survey is then possible to determine the current interest and attendance of each mountain resort based on respondents' answers. Individual goals of the diploma thesis are mainly detailed characteristics of marketing including its on-line form, current forms of marketing communication mix etc.

The main purpose of this diploma thesis is to analyse the extent to which is the use of internet websites exploited by logistic companies. After executing an audit, the determined results are evaluated and some correct solutions are proposed. The diploma thesis is divided into a theoretical and a practical section. The theoretical section is concerned with essential aspects of high-quality websites. These aspects are usability, accessibility, search engine optimization, technical design and graphical design. These were the foundations for creating an audit framework, which was then used for analysing individual websites. The practical section consists of a detailed audit of a logistic company. It also contains user testing which is based on observing randomly selected respondents. After the detailed audit, the summary of individual audits follows. The output of this thesis is an overview of the website presentation quality of the logistic companies with varying size. The main contribution of this diploma thesis is a complex survey and status comparison of the logistic companies' websites.

During the last years “Accounting for Diversity” has become a trendy concept, around which the research interest of scholars and the reports published by of the top rated accounting firms have been increasingly evolving. In this paper, the term “Accounting for Diversity” has been addressed within the societal context of the stakeholder concept, in attempt to explore how the Swedish listed companies account for and communicate the demographic diversity of their society constituents in their disclosure means. In order to achieve this purpose, a quantitative approach has been conducted using a content analysis of the disclosed pictures, drawings and symbols in the annual reports and websites of the companies listed on the Swedish Stock Exchange (Nasdaq Stockholm). The data collected was then statistically analysed through a two-step cluster analysis. The empirical results show a preference for companies to use pictures in disclosing demographic attributes and diversity rather than symbols and drawings. Moreover, companies were found to prefer using their annual reports in disclosing the demographic diversity than their websites. Furthermore and regarding the companies’ behaviour in disclosing demographic diversity; large companies, belonging to high sensitive industries, were found to disclose higher levels of demographic diversity in their disclosure means, than the other small ones belonging to less sensitive industries. The results also show that companies belonging to different industries tend to mostly follow a convergent behaviour in accounting for diversity. Thus, it has been concluded that; the companies’ size seems to play a significant role in diverging and converging the companies’ behaviour in accounting for the demographic diversity in their disclosure means, while industry was not found to play a significantly salient role in that.

The goal of this diploma thesis is to conduct analysis of process of web design and to compare two cases, where responsive design was used and where responsive design was not used. In theoretical part, there are explained basic terms and procedures connected with responsive and non-responsive design. In analytical part, the procedures of responsive design are applied to one particular example. Afterwards, two approaches of creating websites and the outputs of it are compared. In the end of the thesis the author compares basic and responsive web approach from different points of view.

The first part of this thesis, Monitoring website progress after the implementation of a language mutation, focuses on the theoretical foundations of web analytics (history of web analytics, data collection methods, basic metrics) and Internet marketing (importance of Internet marketing and its distribution, Pay Per Click advertising). An analytical tool Google Analytics is also presented in this part. The analytical and application part contains a presentation of Segway-Point company and its website. On this website the progress (sessions, bounce rate, users flow, conversions, etc.) before and after the implementation of a language mutation was monitored and the ads settings using Google AdWords was set up accordingly. The result is the evaluation of hypotheses and a list of advices and recommendations for Segway-Point company.

This thesis deals with the topic of social media, more specifically social network websites and their potential use for marketing purposes at the Czech market. The aim of this thesis is to prove that social network sites are an ideal place to build a relationship with customers, however, they are less suitable for selling products. The main contribution of this work is in assessing the social network site with the greatest potential for building relationships (Facebook) and further in deciding whether its potential for selling products and services directly from the site might have any significance for companies. The theoretical section includes comprehensive definitions and insights necessary for better understanding of the principles of social media environment. The analytical section compares selected social network sites and by using quantitative research methods analyzes the appropriateness of one of them -- Facebook - as sales or communication channel. In the last section I will be trying to suggest an improvement in social network communication.

The aim of this master’s thesis is to study how a group of people diagnosed with autism spectrum disorder experience a visit to the library. By interviewing them I hoped to hear their thoughts on noise, lighting and the over all library environment. Did the informants get a fair treament by the library staff or did they feel stigmatized? The thesis is also aiming to expose how accessible the libraries’ websites are. Two librarians shared their insights about accessibility from the library in which they work. The interview showed there are still many aspects that need to improve until the library is autism friendly. The study shows that the informants prefer a silent library compared to a noisy one. They did not experience any stigmatization in the library. The informants use the digital services offered by the library in order to renew their books and to request new ones. However, the websites are not customized for people with Austism spectrum disorder. The informants main concern when visiting the library are loud noise and insufficient signs. This study is a two years master’s thesis in Library and Information Science.