Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-03-21T12:47:15Z No. of bitstreams: 1 Pamela Cristina da Penha.pdf: 6853089 bytes, checksum: 3d07707d4a6c51ba9e7a996394dbf66a (MD5) / Made available in DSpace on 2017-03-21T12:47:15Z (GMT). No. of bitstreams: 1 Pamela Cristina da Penha.pdf: 6853089 bytes, checksum: 3d07707d4a6c51ba9e7a996394dbf66a (MD5) Previous issue date: 2017-03-06 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The object of study of this research is the changes through which the magazine Grande Hotel, focused the study from the effervescence of the feminist movement in Brazil in the 1970s. The focus of this work is the analysis and discussion about how women's magazines, constantly criticized by feminist movements, were important in the breakdown of paradigms by inserting in their pages issues discussed by feminism that was forged in Brazil in the period, bringing them to the fore, out of academic and political debates. Grande Hotel magazine, following the transformations that were provoked by the social movements, brought discussions about female sexuality, equality between men and women, and women's rights. We started the study through the magazine's trajectory to try to understand the changes that the magazine spent in its years of circulation. Later, we followed the analysis of the contents that approached the themes discussed by the feminist movements in Brazil, and finally we observed how the fotonovelas, a perennial element in the publication, expressed these themes and the changes arising from the context in which the journal was inserted / O objeto de estudo desta pesquisa são as mudanças pelas quais passou a revista Grande Hotel, concentrado o estudo a partir da efervescência das pautas do movimento feminista no Brasil nos anos 1970. O ponto central deste trabalho está na análise e discussão acerca de como revistas femininas, constantemente criticadas pelos movimentos feministas, constituíram importância na quebra dos paradigmas, ao inserirem em suas páginas questões discutidas pelo feminismo que se forjou no Brasil no período, trazendo-as à tona, para fora de debates acadêmicos e políticos. A revista Grande Hotel, acompanhando as transformações que estavam ocorrendo provocadas pelos movimentos sociais, trouxe discussões acerca da sexualidade feminina, da igualdade entre homens e mulheres e dos direitos das mulheres. Iniciamos o estudo através da trajetória da revista para buscar compreender as mudanças pelas quais a revista passou em seus anos de circulação. Posteriormente, seguimos na análise dos conteúdos que se aproximaram dos temas discutidos pelos movimentos feministas no Brasil e, por último, observamos como as fotonovelas, elemento perene na publicação, expressaram esses assuntos e as mudanças advindas do contexto no qual a revista esteve inserida

This thesis is an examination of enski list, arguably the first magazine published exclusively for women between the wars in Croatia, and Yugoslavia. To fully understand the place, meaning and the impact of this magazine on everyday lives of its readers, with the study of the content I also include examination of the role of its editor and the first Croatian woman journalist Marija Jurić Zagorka. Finally, this thesis examines readers' responses to the content, their opinions, interactions between the readers and the editor, as well as interactions between the readers themselves for the overall assessment of the significance of enski list in the history of popular women's press in Croatia, and Yugoslavia. This thesis is a historical project which uses two theoretical approaches to study of media: feminist political economic approach, and the feminist critique of the public sphere. By combining these two theoretical standpoints I illuminated some of the ways in which media participate in everyday lives of people, specifically marginalized groups, in this case women. Situating the study within the historical context of the interwar Yugoslavia, and interwar Europe was important for understanding of this project, and its research questions. In this study I used multiple methods: (a) textual; (b) historical and biographical and, (c) audience study. In the larger part of this study which is a narrative discourse analysis of the content of enski list, I was also inspired by the interpretive ethnography of texts. I connected ethnography to feminist theory and political economy, to circumstances of gendered everyday practices and to circumstances of media culture production, all within the specific historical context. In this study I found that women in the changing socio-political and economic context expressed their relation to capitalism and modernity in different ways, sometimes exerting their critiques and the refusal of the existing patriarchal structures and sometimes seeking inclusion within the structures, with the intent to practice primarily gender equality by direct participation. Finally, the analysis of enski list has told an important story of the place of media, and the women's press in particular, in initiating, carrying, and challenging traditional and emerging discourses in the hope that they would contribute to the ways in which society can be imagined differently.

There is a contradictive part of Swedish women's history that has been overlooked by too many historians. It is about the ways in which the women's movement viewed men in their arguments for citizenship. In this study I examine how man, men and masculinity were constructed as rhetorical objects of female emancipation in Kvinnornas tidning ('The Women's Magazine'). The magazine was published to educate women on civil matters after women's suffrage was granted in Sweden. By stuying the first publications from 1921-1922, I evaluate the obstacles that were connected to citizenship as a male prerogative, despite women's right to vote.  The magazine is characterized by its aim to aggregate women to inluence the male, public sphere and thereby be defined as citizens. By identifying an ideology of separate spheres in the magazine, I study how men were portrayed in each sphere. Here I use the feminist theory of sameness-difference to map where Kvinnornas tidning referred to men as defined by their sex, and where this conflicted with (male) citizenship. My argument is that the ideas of men in the magazine related to how emancipatory aims were subject to male and female normative positions in each sphere. I argue that in the female private sphere, it was easier to strengthen women's authority by rejecting men based on sex, but that in the public sphere, men were the citizens that women aspired to become. By using the contract theory of political theorist Carole Pateman, I illustrate how the contradictions inherent in the original citizenship led to conflicts in their aim for female citizenship, which are evidenced by their ambivalence towards masculinity. Since their definitions of men either reinforced womanhood or confirmed the masculinity of citizenship, they reproduced the patriarchal sexual contract.

在以性別作為主要分眾依據的時尚雜誌中，男性與女性時尚雜誌對於不同性別的人物報導呈現方式有何差異？本研究引用角色理論、刻板印象概念相關之論述，對時尚雜誌中的封面，以及人物報導文章中的標題、圖片與文字描述等作量化式的內容分析，以探究時尚雜誌中性別角色描繪的區隔方式。 結果顯示男性雜誌中的男性人物通常被賦予嚴謹、理性印象，並且透過與女性化關聯意涵的隔離，刻畫一具「絕對的男子氣概」角色形象；男性雜誌中的女性角色則以表面化、簡單化、帶性意涵的方式呈現，職業角色極微，以符合刻板化典範的策略呈現之。 女性雜誌中的男性性別角色呈現，能允許部分非慣俗刻板印象，但僅限於外顯行為，大部分內容仍為刻板印象的複製；女性雜誌中的女性角色則相對能夠包容最多非刻板印象的角色呈現，內在部分刻畫具嚴謹性，職業形象鮮明，然外在描述則仍著重服裝、外貌身材部分，強調女性氣質，兩造形象的結合實為回應時尚雜誌商業訴求下的女性角色呈現模式。 研究建議後續相關的研究方向應可納入雜誌編輯的意見，以利更加明確的瞭解時尚雜誌行文編輯中運用以描繪性別角色之策略；另外，對閱聽人解讀效果的研究也利綜覽整個時尚雜誌性別角色呈現的傳播過程及其影響。 / To realize the differences of sex roles displayed between men's and women's fashion magazine, this study analyzed the headlines, pictures and contents in the interview articles of famous persons in both men's and women's magazines by quantitative content analysis. Based on the role theory, concepts of stereotype, and theories of communication, the study investigated how fashion magazines try to make distinction between male and female characters. The results of this study suggest 4 conclusions. 1) In men's magazines, male character is often described as serious and rational. Besides, by segregating from any feminine inference, men's magazines portray male character as "absolute masculinity". 2) In men's magazines, female character is simplified, and implied with sexual meaning. Moreover, female's occupational role is rarely mentioned, which is a strategy following stereotyped paradigm. 3) In women's magazines, male character is allowed to show part of unaccustomed image, but only limited to outward behaviors. Most contents still reproduce stereotyped sex roles. 4) Compared with men's magazines, women's magazines tend to grant the female character most non-stereotyped images in their displays. Internally, the female character is often described as staid and professional, while the external focus still centers on dressing, appearances and body shape. In effect, combining these two dimensions above is the strategy adopted by women's fashion magazines in order to fulfill commercial requests. This study also points out some potential issues for following researches. For example, the opinions of magazine editors could be involved to deepen the understanding of the sex-role displaying strategies. Moreover, exploring the effects of audience's interpretation also helps to overview the whole communicating process of sex-role concepts between readers and fashion magazines, and its upcoming influence.

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal.

Cette thèse s'intéresse à la "presse féminine noire", c'est-à-dire aux magazines qui s'adressent à des femmes partageant l'expérience sociale d'être perçues comme noires. Elle se fonde sur une analyse des contenus, nourrie par une enquête auprès de lectrices et des producteurs des magazines Amina, Miss Ebène et Brune en France. Entreprises commerciales et supports d'identification, ces médias témoignent de l'existence de consommatrices mais aussi de lectrices en quête de reconnaissance sociale. Leurs ressources publicitaires et leurs conditions de production révèlent une "ligne de couleur" dans la presse féminine française. Ces magazines, qui sont également distribués en Afrique francophone et aux Antilles, s’inscrivent dans un espace qui déborde les frontières nationales tout en assignant leur lectorat à un "entre soi". Les ambiguïtés des représentations qu'ils véhiculent sont inhérentes à la nécessité de relier l'ici à l'ailleurs, de valoriser des singularités phénotypiques tout en se conformant aux critères hégémoniques de la beauté et de soutenir l'émancipation féminine tout en conservant des spécificités culturelles. Cette recherche soulève plus largement les enjeux relatifs à la reconnaissance des minorités comme productrices et réceptrices des médias dans un contexte politique marqué par un idéal universaliste qui ne reconnaît pas leur existence. / The focus of this thesis is on magazines addressing women sharing the social experience of being perceived as black. It is based on a content analysis, fuelled by enquiries on the producers and readers of magazines Amina, Miss Ebène and Brune in France. These magazines are also distributed in francophone Africa and in the Caribbean. Commercial companies and identification supports, these magazine bear witness of the existence of the consumers but also of readers in search of social recognition. The advertising resources and the production conditions of the media reveal the existence of a “colour line” in the French women’s press. The analysis of the representations conveyed by each magazine reveals ambiguities, as much as in the contents as in the positioning, inherent to the need of linking the here and elsewhere promoting phenotypic singularities while conforming to the hegemonic criteria of beauty, supporting the emancipation of women while preserving cultural characteristics. This work, more broadly, raises issues concerning the recognition of minorities as producers and receptors of the media in a political context marked by a Universalist ideal that does not recognize their existence.

The main aim of the diploma thesis is to analyse selected women's magazines which were published between the years 1918-1938. The analysis of chosen articles published in selected magazines is based on the heuristics and interpretation. First part of the thesis is dedicated to description of the historical and cultural context of the interwar period, the social status of women in the society of First Czechoslovak Republic and to the development of women's emancipation. Second part of the thesis analyses the table of contents of chosen magazines with taking the cultural and social acquisition into the consideration.

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal

Submitted by Morgana Andrade (morgana.andrade@ufes.br) on 2016-03-24T21:02:28Z No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Leticia Mesquita.pdf: 63390605 bytes, checksum: bbf37145d6d618f56a0fb130a5dbb3b5 (MD5) / Approved for entry into archive by Patricia Barros (patricia.barros@ufes.br) on 2016-06-02T17:35:23Z (GMT) No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Leticia Mesquita.pdf: 63390605 bytes, checksum: bbf37145d6d618f56a0fb130a5dbb3b5 (MD5) / Made available in DSpace on 2016-06-02T17:35:23Z (GMT). No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Leticia Mesquita.pdf: 63390605 bytes, checksum: bbf37145d6d618f56a0fb130a5dbb3b5 (MD5) / O presente estudo tem como temática o discurso prescritivo da mídia impressa direcionada ao público feminino jovem no Brasil. O corpus é a revista CAPRICHO, publicada pela Editora Abril desde 1952 e que atualmente é a publicação dirigida às jovens de maior circulação no País. Os exemplares em estudo correspondem ao período de janeiro de 2010 a dezembro de 2011, quando a revista completou 21 anos de reforma gráfica e editorial. Objetivamos analisar como as estratégias discursivas e narrativas investem valores em circulação na revista que dão as condições de desenvolver habilidades, comportamentos e atitudes na jovem leitora, tornando a publicação uma mídia cartilha que ensina certos modos de presença no mundo que configuram o jeito Capricho de ser. A nossa tese é de que a CAPRICHO é um veículo de comunicação didático, uma espécie de cartilha que dita comportamentos, modos de apresentação de ser e estar no mundo, evidenciando questões de gênero, especialmente no que se refere às jovens brasileiras. Para defender essa tese, foram testadas as seguintes hipóteses: a) esse jeito Capricho de ser é construído por reiterações de estratégias discursivas e narrativas que fazem circular os valores e axiologias do social; b) o sincretismo de linguagens exerce um papel de relevo no convencimento da leitora; c) a interação intersubjetiva de intimidade é o que caracteriza a interação entre enunciador e enunciatário no grau de proximidade que marca o aconselhar e o seguir o aconselhamento; d) a estratégia de manipulação por sedução encobre o discurso prescritivo que é valorizado como partícipe do dia a dia; e) por essa condição de presença valorizada na rotina como manual que faz sentido para ser no mundo, a revista é elevada a objeto de coleção; f) como manual de consulta ao alcance, ela pode sair da estante nas necessidades das jovens leitoras. Embasam as análises os aportes teóricos e metodológicos da semiótica discursiva, com ênfase nos estudos do sincretismo de linguagens. Esses exames nos levaram a concluir que a cartilha Capricho educa, a partir da relação entre uma plasticidade rica e de uma verbalidade extraída do enunciar jovem, assujeitando a leitora aos valores sociais destinados à mulher brasileira: amabilidade, sociabilidade atrelada à estética e a importância dos estudos para o mercado de trabalho. Todos embasados nos modos do parecer que têm nas propostas de consumo, inseridas em suas seções, a mola propulsora para fazer-crer à leitora ser ela a sua destinadora. A relevância da tese também está em provar que as análises das relações entre o visual e o verbal escrito são essenciais para a apreensão da significação de um texto sincrético e na construção de um sujeito-leitor crítico.

Объект ВКР – отечественная и зарубежная фэшн-журналистика. Цель работы – выявление закономерностей и различий развития модной журналистики в России и за рубежом. Методы исследования: типологический анализ интернет-изданий «Vogue», «Elle», «Cosmopolitan»; контент-анализ, сравнительно-сопоставительный анализ. Результатом работы стали практические рекомендации для дальнейшего изучения фэшн-журналистики в российских и зарубежных СМИ. Научная новизна работы заключается в уточнении тенденций фэшн-журналистики на текущий год, рассмотрении аспектов влияния социальной повестки на редакционную политику глянца, а также отражения политических событий в публикациях. Издания «Vogue», «Elle», «Cosmopolitan» ранее не рассматривались исследователями в качестве эмпирического материала для сравнения контент-анализа между отечественным и зарубежными (в нашем случае — французским и американским) изданиями. Область применения полученных результатов – фэшн-журналистика, научные труды, медиакоммуникации. Значимость работы заключается в необходимости отслеживания развития модной журналистики, как одного из обширных направлений развлекательной журналистики, и, тем самым, понимании тенденций в современном обществе. / The object of the WRC is domestic and foreign fashion journalism. The purpose of the work is to identify patterns and differences in the development of fashion journalism in Russia and abroad. Research methods: typological analysis of the Internet publications "Vogue", "Elle", "Cosmopolitan"; content analysis, comparative analysis. The work resulted in practical recommendations for further study of fashion journalism in Russian and foreign media. The scientific novelty of the work lies in clarifying the trends in fashion journalism for the current year, considering aspects of the influence of the social agenda on the editorial policy of the gloss, as well as reflecting political events in publications. The publications Vogue, Elle, Cosmopolitan have not previously been considered by researchers as empirical material for comparing content analysis between domestic and foreign (in our case, French and American) publications. The scope of the obtained results is fashion journalism, scientific works, media communications. The significance of the work lies in the need to track the development of fashion journalism, as one of the broad areas of entertainment journalism, and, thereby, understanding the trends in modern society.