Denna uppsats är en studie av Svenska Dagbladets agenda och Läkare Utan Gränsers och Röda Korsets informationsflöde med fokus på humanitära kriser. Syftet för vår studie är att ta reda på i vilken utsträckning hjälporganisationernas informationsflöde överensstämmer med Svenska Dagbladets agenda. För att få en heltäckande studie vill vi även ta reda på hur hjälporganisationerna gör för att försöka styra mediernas agenda. Idén till denna studie utvecklades efter att Läkare Utan Gränser presenterade rapporten Kriserna svenskar glömt som visar att flera humanitära kriser som drabbat miljontals människor gått svenskarna förbi. I rapporten diskuterar hjälporganisationen om journalistiken kan vara en anledning till att svenskar inte blir tillräckligt informerade om pågående humanitära kriser. Vår undersökning har utgått från teorin om agenda-setting och utifrån den har studiens frågeställningar utvecklats. För att kunna besvara våra frågeställningar har vi studerat vilka länder som uppmärksammats av hjälporganisationerna under första halvåret 2012 och jämfört detta med hur stort utrymme respektive land fick i Svenska Dagbladet samma period. Totalt har 1185 texter analyserats. För att kunna besvara våra frågeställningar har vi använt oss av kvantitativ innehållsanalys. Därefter har en frågeundersökning genomförts gällande hjälporganisationernas mediestrategier. Resultatet av vår studie visar att fördelningen av utrymme är mycket ojämn mellan de länder som ingår i studien, vissa länder förekommer med mycket låg frekvens och andra med mycket hög. Studien visar även att det finns ett samband mellan HDI, Human Development Index, och frekvens i tidningen samt att hjälporganisationerna satsar mer och mer på sociala medier.

Bakgrund: Under senare tid har människor blivit mer uppmärksamma om hur företag hanterar sociala- och miljömässiga frågor. Detta fokus från omvärlden kan påverka företagen att redovisa just denna frivilliga information i årsredovisningen. De senaste årens många företagsskandaler i kombination med en intensiv klimatdebatt, har lett till ett ökat fokus på företagens sociala ansvar. En kategori som även är i fokus när företagen beslutar om att avslöja frivillig information. Negativ uppmärksamhet i media kan påverka företagens beslutsfattande angående frivilligt utlämnande av information. Årsredovisningarna är ett effektivt verktyg där företagen kan kommunicera med omvärlden, och förklara hur företagen arbetar med dessa frågor. Syfte: Syftet med studien var att förklara vilka faktorer som påverkar företag att redovisa frivillig information om hållbarhet och om kvaliteten på denna information hade ökat efter att företagen utstått negativ publicitet i media. Metod: Studien utgick från en kvalitativ ansats med syfte att söka förståelse för varför dessa företag valde att redovisa frivillig information om hållbarhet. Tre av Sveriges största klädföretag studerades. En flerfallstudie med fokus på dokumentundersökning, utgjorde grunden för detta arbete. Slutsats: Kvaliteten på hållbarhetsinformationen ökade i samtliga fallföretag efter den negativa publiciteten i media. Det kan vidare inte bekräftas att ökningen av kvaliteten berodde på den aktuella händelsen.

Zugl.: Berlin, Techn. Univ., Diss., 2007

In today’s society media constitutes an arena with the opportunity for social communication. The arena is made up of subjective opinions that often leads to free debates about the subjects written about. The recent refugee situation has been highlighted in Swedish media during 2015 and has received widespread attention from various media outlets. The purpose of this paper is to examine how different Swedish newspapers chooses to portray the arriving asylumseekers. The material used is a selection of editorial pages in five daily newspapers. The theories used to evaluate how the newspapers are portraying the asylum seekers is the framing theory and agenda-setting theory. This research uses a qualitative case study approach that is complemented with a media analysis. The results of the research indicate that editorial writers do not differentiate in their description between different ethnic or cultural groups that are seeking asylum. Rather, there is a strong focus in writing about how the refugees are contributing negatively in the development of the Swedish society. The results also showed an indication that the content differs depending on the political standing of the newspaper.

Previous studies have shown that football is getting more commercial and together with increased digital possibilities football clubs can bypass traditional media and attract audience via their own media channels. With strategic communication and agenda setting as a theoretic background I wanted to investigate how Swedish top football clubs used their own media channels, what affected the media strategy of the big clubs in Sweden and how sports journalists perceived the football club’s communicative development. I choose AIK as a case and I observed them and sports journalists before, during and after the local derby against Djurgården. Furthermore, I analyzed AIK´s content in their own media channels and media’s coverage of AIK-Djurgården. Finally, I conducted qualitative interviews with representatives from AIK and three sport journalists at three Swedish newspapers. My study revealed that the AIK significantly planned and applied strategic content and messaging across their media channels, consistent with the techniques used by more mature and traditional media organizations. When it comes to access to the club and players there are tendencies and signs of less accessibility, but in general Swedish sport journalists see the Swedish Allsvenskan as open and not as commercial and controlled as the major European football leagues. In the end journalists believe that the material which is produced by AIK and the other big Stockholm clubs (Djurgården and Hammarby) can be seen as a compliment, but also a competitor to the material that media produce.

The aim of this thesis was to analyze and discuss how and why the traditional agenda setting process, as it is presented by Kingdon through the concepts of problems, politics and policy, can be seen in a new light of social media (tweets) and the concept of identity, by studying the case of American president Donald Trump and investigate his use of Twitter for agenda setting in the ongoing North Korean nuclear crisis. This thesis used a case study method to study the material of 28 tweets made by Trump about North Korea. The analysis revealed that Kingdon’s traditional agenda setting theory was useful for understanding the material, however an addition of looking at the concept of identity creation which is important within social media and International Relations (IR). The concept of identity helped to understand Trump’s agenda setting in a new light, where identity creation helped to discover an ‘us-and-them’ dynamic.

Statistics show that the number of mass shootings and involved fatalities have drastically increased over the last five years. The framing of these attacks in the mass media has a substantial impact on the public opinion on the causes of shootings, possible prevention methods and gun control in general. Following study aims to uncover potential ideological influences of political tendencies of liberal and conservative newspapers on the media coverage of the most recent mass shooting in the Marjory Stoneman Douglas High School in Parkland, Florida. A qualitative content analysis with a general structural analysis of 39 articles from the liberal newspaper The New York Times and the conservative newspaper The Washington Times and a more detailed Critical Discourse Analysis of the frames of blame, prevention methods and gun control were conducted. Findings show that The Washington Times´media coverage on blame attributions and prevention methods mainly included frames of mental health. The focus in The New York Times´ coverage is clearly on gun issues and the demand for gun restrictions. The topic gun control is positively framed by The New York Times. The Washington Times, however, framed gun control in connection with conspiracy theories and thus portrayed it in a more negative light. The findings prove an influence of the newspapers´ political tendencies and ideologies on the media coverage of the Florida mass shooting.

Esta dissertação se debruça sobre a formulação da agenda, o processo de tramitação, de aprovação, e de constituição de uma rede de apoio ao Marco Civil da Internet (MCI), sob a perspectiva da literatura de políticas públicas e ativismo. O MCI foi proposto em 2009, pelo Executivo, a partir de uma consulta pública realizada via Internet. Em 2013 o projeto foi colocado em regime de votação urgente no Congresso Nacional como resposta política às denúncias de espionagem eletrônica por parte dos EUA, sendo finalmente aprovado no início de 2014. A lei foi considerada pioneira por estabelecer direitos e responsabilidades entre os diversos entes que compõem o ecossistema da rede. Para analisar a formulação da agenda é utilizado o conceito de “janela de oportunidades” de Kingdon (2013), que designa o momento em que há a convergência de fluxos independentes da política pública. Para analisar o ativismo e a mobilização dos atores em torno das políticas de Internet é utilizado o conceito de insurgent experts, proposto por Shaw (2011). Para a realização do trabalho foram entrevistados 37 atores-chave ao longo de 2013 e 2014. A conclusão é que houve a constituição de uma policy community que mobilizou Estado e estabeleceu laços de cooperação entre atores individuais e coletivos em torno de ideais sobre as políticas relacionadas a neutralidade da rede, a defesa da liberdade de expressão e a proteção da privacidade na Internet. / This master’s thesis is focused on the process of agenda-setting and approval of the bill “Marco Civil da Internet” (MCI), drawing from the sociological literature on public policy and civic engagement. The MCI was proposed in 2009 by the executive power through a public consultation online. In 2013, it was fast-tracked by president Dilma Rousseff after classified documents were leaked by the NSA whistleblower Edward Snowden, revealing the fact that the US intelligence agency had been monitoring the president's communication. The bill was finally approved in early 2014 and pioneered a new framework for a civil Internet with rights and duties. To analyze the process of agenda-setting, I use Kingdon's (2013) concept of "policy window" which addresses the convergence of independent streams of public policy. In order to analyze the civic engagement and the network formation for mobilization in support of the project, I use the concept of "insurgent experts" proposed by Shaw (2011). The corpus of analysis for this research was composed by 37 interviews with key-actors conducted from 2013 to 2014. In conclusion, I demonstrate how the constitution of a policy community around the issue of net neutrality, the defense of freedom of expression and protection of privacy on the Internet, that created the conditions for mobilization of State, creating cooperation ties among activists and policy makers for the defense of policy proposals for the Internet.

xiv, 240 p. : ill. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. / The use of rhetoric to frame policy issues often influences the amount of attention countries pay to international issues and the level of support for those issues. Often, domestic and international actors present different descriptions of policy issues in order to advance their own views and change the international agenda. Despite frequent attempts to change the international agenda and the importance of agendas for policy formation, our understanding of the factors that contribute to why particular issues get international attention is limited. This project develops a theoretical understanding of the development of the international agenda, how issues on that agenda are framed, and why agendas change over time. The project contributes to international relations theory by understanding the factors responsible for increasing attention to issues, and the factors that influence how states define the problems on the international agenda that may eventually become part of international treaties and organizations. The project redefines agendas through a constructivist approach where individuals interpret real phenomena through frames. Rhetoric's influence on agenda changes described in this project also demonstrates a mechanism through which the soft power of attraction changes international outcomes. The project takes a positivist approach to analyzing constructivist and realist causes of agenda changes. The project tests specific implications of these theories of international agenda development and issue framing by examining the case of international efforts to address whaling. The project demonstrates the importance of polarity in enabling changes in attention from security to non-security issues and the importance of rhetoric in causing changes in issue frames. / Committee in charge: Ronald Mitchell, Chairperson, Political Science; Craig Parsons, Member, Political Science; Lars Skalnes, Member, Political Science; Jean Stockard, Outside Member, Planning Public Policy & Mgmt

Este estudo identifica como a revista Veja enquadra a confiança na imagem da ação de governo dos presidentes brasileiros (1985-2014). A análise teve como base as capas das edições dos anos 1985-2014 (117 capas). Como referencial teórico adotamos a teoria econômica da política, a teoria do agenda-setting, cultura política e políticas públicas. A partir da análise de conteúdo identificamos que de cada quatro capas, três apresentaram enquadramento de desconfiança. Ao fortalecer uma imagem negativa dos mandatários, a revista Veja assume o risco de enfraquecer a confiança na democracia do Brasil. / This study identifies how the magazine Veja fits the trust in the image of the government action of the Brazilian presidents (1985-2014). The analysis was based on the covers of the editions of the years 1985-2014 (n=117). As theoretical reference we adopt the economic theory of politics, the theory of agenda-setting, political culture and public policies. From the analysis of content, we identified that of each four covers, three presented a frame of suspicion. By strengthening a negative image of the incumbents, Veja magazine risks weakening confidence in Brazil's democracy.